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WOMEN AT THE HELM
HOW CEFA, LICE SQUAD.COM, AND THE LUNCH LADY ARE EMPOWERING FEMALE FRANCHISEES Franchise Canada July | August 2018 17
FRANCHISES DRIVEN BY FAMILIES
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CEFA EARLY LEARNING FRANCHISE MODEL PUTS MOTHERS IN THE DRIVER’S SEAT
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WOMEN AT THE HELM LICE SQUAD.COM UNLEASHES THE POWER OF FEMALE ENTREPRENEURS
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Ruthie Burd, Founder, The Lunch Lady
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Your franchise doesn’t come with financial advice. We do.
You need the right support, right from the beginning. Whether it’s helping you make sound business decisions around your first franchise purchase or helping you expand into multiple franchises, you’ll get the full benefit of a one-on-one relationship with a franchise specialist. They will take the time to get to know you, so they can provide relevant, industry-specific advice. And, they will make sure you always have the right products and services in place to assist you throughout the growth of your franchise.
Get started today by calling 1-855-418-5307 or visiting www.rbc.com/franchiseadvice
® / ™ Trademark(s) of Royal Bank of Canada. VPS100628
108516 (02/2018)
Store may not be exactly as shown.
NEW NAME. NEW FOOD. NEW LOOK. Exciting franchise opportunities now available coast to coast M&M Food Market is looking for entrepreneurial-spirited food enthusiasts to partner with a growing market leader celebrating over 35 years of proven success, with close to 350 locations coast to coast! We offer our Franchise Partners: • The exciting opportunity to be part of a recently reinvented brand which reaches a broad base of consumers. • A diverse product line made with the finest ingredients so you can feel good about selling to your loyal customers. • A comprehensive training program and ongoing operational support. • Innovative and creative marketing programs. For further information on how to become our newest partner, visit our website www.mmfoodmarket.com or call 1-800-461-0171.
100 stores now rebranded
CONTENTS JULY/AUGUST 2018
BY GINA MAKKAR
16 Canadian Franchise Association
16
www.cfa.ca | www.FranchiseCanada.Online
COVER STORY
16
Woman Power Three kid-friendly franchises with women at the helm
FEATURES
23
Child's Play Four franchises that are keeping kids active
33
Building Bright Futures Five franchises that are helping to develop kids’ minds
84
PROMOTED STORY From Bombay to Barrie Twisted Indian Wraps is serving authentic Indian fare, with a Canadian “twist”
86
PROMOTED STORY Getting Fit: #ITSCRUNCHTIME Master franchisees Murray Middlemost and Wes Hodgson make CRUNCH Fitness a household Canadian name
SPECIAL FRANCHISE FOCUS
41
Franchising in Motion Automotive franchises that keep engines running across Canada
50
Franchising in Family Four families share their experience mixing family and business for franchise success
4 Canadian Franchise Association
www.cfa.ca | www.FranchiseCanada.Online
55
Celebrating Franchising Excellence
With a sharp business sense, grea communication skill and a collaborative spirit, more women taking the helm of t franchising sector th ever before. Check how three self-mad mavens founded kid focused franchises t are changing the w women do business
Franchise Canada July | A
Franchise Canada is published by the Canadian Franchise Association www.cfa.ca | www.FranchiseCanada.Online
DEPARTMENTS
106
HOME-GROWN & LOCALLY-OWNED 100% Canadian Franchise Systems
108
88 91
MILLENNIALS IN FRANCHISING Pushing Franchising Boundaries Kathryn and John Chayka find early success with 12 Wendy’s franchise locations
94
THE FIRST YEAR Civilian Skills Transfer Retired master corporal turned Pop-A-Lock franchisee makes the most of military training
97
A DAY IN THE LIFE Working Her Tail Off Dogtopia Area Manager Ann Yanagawa combines a business background with her love of dogs
100
LEADERSHIP PROFILE Hospitality Heavyweight David Minnett is unlocking Edo Japan’s potential as the franchise expands eastward
103
SHOW ME THE MONEY 4 Franchises for up to $50K FRANCHISE FUN Teaching Dogs New Tricks Jeff Cooke is helping to put Bark Busters at the front of the franchise pack
113
FRANCHISE TUTORIAL Tutorials 13 & 14 This issue: • Intro to Insurance • Intro to Recruitment
COLUMNS
10
CFA CODE OF ETHICS
12
INDUSTRY NEWS
110
ASK THE EXPERTS
117
MARKETPL ACE
133
ADVERTISERS’ INDEX
134
GIVING BACK
COMING TO CANADA The Future of Frozen Yogurt Reis & Irvy’s self-serve frozen treat robot comes to Canada
Visit www.FranchiseCanada.Online/LearnMore to find further information about the franchises featured in this July/August issue.
Franchise Canada
July | August 2018 5
PUBLISHER’S MESSAGE
S
FRANCHISES KEEPING KIDS ENGAGED THIS SUMMER
ummer is upon us, and you know what that means. Thousands of Canadian youngsters from coast to coast are out of school and driving their parents off the walls with demands to entertain them. The July/August issue of Franchise Canada Magazine shines a spotlight on the franchise opportunities that will provide Canadian kids the chance to have fun, meet new friends, and grow this summer. Once a minority in the industry, more and more women are entering the franchise sector than ever before. Along with keeping our kids active and mentally engaged, the importance of inspiring young girls to achieve their potential is equally critical. Our cover story features three women in franchising whose entrepreneurial spirit serves as a beacon of inspiration for girls across Canada and throughout the world. This issue features three different covers as we celebrate this trio of inspirational franchisees who are all equally worthy of gracing the cover of our magazine! Check it out on page 16. In our increasingly fast-paced world full of digital distractions, instilling a love of education within our children is also critical! In that spirit, we'll showcase franchises that are helping develop kids' minds with engaging lessons in mathematics, English, and other academic pursuits. We'll also take an in-depth look at franchises that are dedicated to keeping kids active. We also take a closer look at families in franchising as we feature companies who have embraced the power of family to operate a franchise business. Whether it's a husband-and-wife team, a parent-child duo, or a sibling setup, we show prospective franchisees the benefits of working with a family-owned and operated franchise. As always, our regular features tell the inspirational stories of franchisees across Canada and their successes. Also in Franchise Canada‘s July/August issue, Dogtopia franchisee Ann Yanagawa shares her journey
6 Canadian Franchise Association
from teaching to managing two franchise locations in the Day in the Life article. You’ll also read about Brent Foster who has leveraged his experience serving the Canadian Forces into a successful first year as a franchisee with the Pop-ALock franchise. To top it all off, Kathryn Chayka inspires young entrepreneurs with her story of becoming the franchisee of 12 Wendy’s restaurants at just 25-years-old in the Millennials in Franchising article. When it comes to getting kids to their summer activities, they'll likely be loaded up in minivans and SUVs to get to the soccer field or outdoor education centre. Our Automotive Franchises Across Canada article goes from coast to coast to showcase the franchises that are keeping those vehicles running smoothly and safely with routine maintenance, repair, quality parts, and knowledgeable service. Whether you're looking to invest in a franchise that focuses specifically on kids and education, or are looking to see the kinds of doors starting a franchise will open for you, this issue has the tips, tricks, and tools you need to become the next franchising success story!
John DeHart Chair Canadian Franchise Association
www.cfa.ca | www.FranchiseCanada.Online
CFA BOARD OF DIRECTORS BOARD CHAIR John DeHart*, Nurse Next Door Home Care Services & LIVE
WELL Exercise Clinic
1ST VICE CHAIR Gerry Docherty*, Good Earth Cafes 2ND VICE CHAIR David Druker*, The UPS Store TREASURER Rick Chittley-Young*, BDO Canada LLP SECRETARY & GENERAL COUNSEL Peter Snell*, Gowling WLG LLP
PUBLISHER
Canadian Franchise Association (CFA) VP, MARKETING & COMMUNICATIONS
PAST CHAIR John Wissent*
Kenny Chan
CHAIR, LEGAL & LEGISLATIVE COMMITTEE
ASSOCIATE PUBLISHER Christine Rosal
Larry Weinberg*, Cassels Brock & Blackwell LLP
EDITOR Andrew Schopp
CHAIR, FRANCHISE SUPPORT SERVICES Tony O'Brien*, TruShield Insurance
GRAPHIC DESIGNER Andrea Lee
DIRECTORS
ADVERTISING SALES Gwen Dunant
Hadi Chahin, Mary Brown’s Chicken & Taters Steve Collette, 3rd Degree Training/Actual Nutrition Felix DeCata, Boston Pizza International Inc. Lawrence Eade, Box Concepts Food Group Lafleche Francoeur, Pacini Sebastian Fuschini, Pizza Pizza Clark Harrop, McDonald’s Restaurants of Canada Limited Terry Hould, ServiceMaster of Canada Limited Andrew Hrywnak, Print Three Franchising Corporation Rimma S. Jaciw, CFE, WSI Digital Don Leslie, A&W Food Services of Canada Jon-Anthony Lui, Tutor Doctor Sherry McNeil, Shoeless Joe’s Limited Gary Prenevost, FRANNET Stephen Schober, Metal Supermarkets Family of Companies Frank Stanschus, Little Kickers Bob Tipple, Expedia CruiseShipCenters *Executive Committee member
NATIONAL SPONSORS
The CFA wishes to acknowledge and thank these National Sponsors for their support throughout the year. Find out more about these companies at www.cfa.ca/sponsorship
AD COORDINATOR Andrea Lee CONTRIBUTING WRITERS
Georgie Binks, Suzanne Bowness, Jessica Burgess, Kristin Di Tommaso, Lauren Huneault, Roma Ihnatowycz, Gina Makkar, David Chilton Saggers, Karen Stevens, Jordan Whitehouse, Kym Wolfe FRANCHISE FUN ILLUSTRATION Sam Gorrie PRINTING Premier Printing FOR ADVERTISING INFORMATION:
Tel: 877-254-0097 | gwen@cfa.ca TO SUBSCRIBE TO Franchise Canada
visit www.FranchiseCanada.Online or call 1-800-665-4232 ext. 224. Return Undeliverable Canadian Addresses to: Canadian Franchise Association 5399 Eglinton Ave. West, Suite 116 Toronto, ON M9C 5K6
We invite your comments, questions and suggestions. Please contact us at editor@cfa.ca or 1-800-665-4232.
© 2018, Canadian Franchise Association. All rights reserved. The contents of this publication may not be reproduced by any means, in whole or in part, without the prior written consent of the publisher. Franchise Canada is a member of Magazines Canada. Publications Mail Agreement No. 41043018 Legal Disclaimer The opinions or viewpoints expressed herein do not necessarily reflect those of the Canadian Franchise Association (CFA). Where materials and content were prepared by persons and/or entities other than the CFA, the said other persons and/or entities are solely responsible for their content. The information provided herein is intended only as general information that may or may not reflect the most current developments. The mention of particular companies or individuals does not represent an endorsement by the CFA. Information on legal matters should not be construed as legal advice. Although professionals may prepare these materials or be quoted in them, this information should not be used as a substitute for professional services. If legal or other professional advice is required, the services of a professional should be sought. FSC® certification is a commitment to good forestry practices, carried from forest to consumer
8 Canadian Franchise Association
www.cfa.ca | www.FranchiseCanada.Online
Edo Japan has quickly become one of the leading quick service restaurants in Canada and has grown more than 120 locations. Customers love our hot teppan meals topped with our legendary teriyaki sauce. Our new “Fresh Take� stores feature a new store design, branding, new menu items and a grab and go market wall with a variety of freshly made sushi and Japanese-inspired snacks and treats. Be part of an outstanding company and start your application today!
P: 1-888-336-9888
CODE OF ETHICS
T
he Canadian Franchise Association (CFA) is dedicated to encouraging and promoting excellence in franchising in Canada. Each member of the Association agrees to abide by the CFA Code of Ethics and to further the Association’s goals of encouraging and promoting ethical franchising in Canada. Each member of the Association agrees to comply with the spirit of this Code of Ethics in its general course of conduct and in carrying out its general policies, standards and practices. The following are considered by the Association to be important elements of ethical franchising practices: 1. Franchise system and franchise support services members should fully comply with Federal and Provincial laws, and with the policies of the Canadian Franchise Association. 2. A franchisor should provide prospective franchisees with full and accurate written disclosure of all material facts and information pertaining to the matters required to be disclosed in advance to prospective franchisees about the franchise system a reasonable time [at least fourteen (14) days] prior to the franchisee executing any binding agreement relating to the award of the franchise. 3. A ll matters material to the franchise relationship should be contained in one or more written agreements, which should clearly set forth the terms of the relationship and the respective rights and obligations of the parties. 4. A franchisor should select and accept only those franchisees who, upon reasonable investigation, appear to possess the basic skills, education, personal qualities and financial resources adequate to perform and fulfil the needs and requirements of the franchise. Franchise systems and franchise support services members of the Association should not discriminate based on race, colour, religion, national origin, disability, age, gender or any other factors prohibited by law. 5. A franchisor should provide reasonable guidance, training, support and supervision over the business activities of franchisees for the purposes of safeguarding the public interest and the ethical image of franchising, and of maintaining the integrity of the franchise system for the benefit of all parties having an interest in it. 6. Fairness should characterize all dealings between a franchisor and its franchisees. Where reasonably appropriate under the circumstances, a franchisor should give notice to its franchisees of any contrac-
10 Canadian Franchise Association
tual default and grant the franchisee reasonable opportunity to remedy the default. 7. A franchisor and its franchisees should make reasonable efforts to resolve complaints, grievances and disputes with each other through fair and reasonable direct communication, and where reasonably appropriate under the circumstances, mediation or other alternative dispute resolution mechanisms. 8. A franchisor and a franchise support services member should encourage prospective franchisees to seek legal, financial and business advice prior to signing the franchise agreement. 9. A franchisor should encourage prospective franchisees to contact existing franchisees to gain a better understanding of the requirements and benefits of the franchise. 10. A franchisor should encourage open dialogue with franchisees through franchise advisory councils and other communication mechanisms. A franchisor should not prohibit a franchisee from forming, joining or participating in any franchisee association, or penalize a franchisee who does so. 11. A franchise support services member in providing products or services to a franchisor or franchisee should encourage the franchises to comply with the spirit of this Code of Ethics. A franchise support services member should not offer or provide products or services if legislative or professional qualification is required to do so unless the franchise support services member has such qualification.
LOOK FOR EXCELLENCE As you investigate the many franchise opportunities available to you, you will see a special logo featured in franchise literature, on franchising websites and in franchise tradeshow booths. This logo identifies franchise systems and franchise support services/suppliers as members of the Canadian Franchise Association (CFA). You should be on the lookout for this symbol when researching franchise systems or assembling a team of franchise support professionals to assist in your search. CFA encourages and promotes excellence in franchising in Canada and members of the Association voluntarily agree to follow the CFA’s Code of Ethics in pursuit of these goals. Start your search for your franchise dream with a CFA member. Visit FranchiseCanada.Online today.
www.cfa.ca | www.FranchiseCanada.Online
GLOBAL PET FOODS BRAND AMBASSADOR
Donnamarie Sankar & George Ng
At the Global Pet Foods 2018 Annual General Meeting, Donnamarie Sankar and George Ng were presented with the Brand Ambassador award. The award is presented to the franchisee who has demonstrated operational excellence, innovative product selection, supports corporate initiatives, participates in all corporate programs and is heavily involved in their local community. Donnamarie and George have been a Global Pet Foods franchisee for 13 years owning and operating their first store in 2004. At the time, there were only 62 stores in existence and this year Global Pet Foods is poised to hurdle the 200 store plateau. The couple has opened three other locations in the Toronto area with their latest in 2011. Donnamarie and George have no immediate plans to slow down within the next 10 – 20 years. In fact, the plans are to renovate or relocate two of their stores to bigger sites so they can accommodate the increase in business. Donnamarie credits their success to a franchisor who has allowed them to be flexible in the products they sell to their customers, the ongoing assistance that is provided to them and the hard-working employees at each of their stores. “These are the frontline members of our family who are passionate about servicing the customers.”
Congratulations on job well done! See what Global Pet Foods opportunity awaits you! Website: www.globalpetfoods.ca Email: franchises@franchisebancorp.com Phone 1-866-463-4124 Fax (905) 790-7059
INDUSTRY NEWS
Your source for what’s happening in Canadian franchising Massage Addict Opens 79th Clinic Vic Zabala, a Toronto Registered Massage Therapist (RMT), is the newest member of the Massage Addict franchisee family after opening his first Massage Addict clinic in Toronto this past February. Zabala made the move from the finance industry to massage therapy after enrolling in the RMT program at Sutherland Chan in Toronto, and has been a practicing RMT for the past five years, most recently at Massage Addict’s YoungLawrence clinic in Toronto. “Being a new clinic owner and a therapist myself, it gives me unique insight of how to manage the clinic from both an RMT and managerial perspective,” Zabala said. “And because I worked at another Massage Addict location, I understand the values and benefits required to develop a strong team.” With over 130 years’ worth of combined experience in marketing, operations, information technology, finance, and business leadership, Massage Addict’s Head Office will assist Zabala every step of the way. New owners are guided through everything from finding a site to construction, training, recruiting, opening day, marketing, and day-to-day operational support. “It’s always a good thing when our RMTs become our franchisees,” said Massage Addict CEO Fraser Clarke. “The opportunity to own a Massage Addict franchise gives the RMT additional security for their future – something we are pleased to be able to provide and support.” Quebec’s Pür & Simple Expands to Atlantic Canada Laval, Quebec’s Pür & Simple recently opened its first Atlantic Canada location in Moncton, New Brunswick.
12 Canadian Franchise Association
The East Coast location is just the beginning for the breakfast, lunch, and juice bar franchise, with plans in the works to open an additional 15 locations across the East Coast provinces. Having only been franchising for less than a year, the company’s area developer for Atlantic Canada, Christian Martin, says the business is moving full speed ahead with its expansion plans. “Atlantic Canada is a very good place to start our brand,” he says. “Our goal is to eventually expand from coast to coast.” Four Pür & Simple locations are set to open in Quebec later this year, as well as in Fredericton and Edmundston, New Brunswick; Halifax, Nova Scotia; Toronto, Ontario; and Boston in the U.S. Pita Pit Canada Donates $20,000 to Charitable Organizations Pita Pit® continues to demonstrate its commitment to becoming a valued partner in communities across Canada. In its latest initiative, Pita Pit will be giving back to 20 charitable organizations across Canada as an extension of the brand’s continuing commitment to celebrating real life examples of “Refuse to Settle.” Pita Pit introduced its Refuse to Settle brand promise in January 2017, demanding quality and transparency from the Restaurant Industry in Canada and advocating on behalf of Canadians for a better food experience. This year, Pita Pit has evolved the Refuse to Settle promise to celebrate Canadians who truly live their lives inspired by the Refuse to Settle mindset. Pita Pit asked its franchisees and loyal customers to nominate the most influential organizations in their communities for the opportunity to receive a $1,000 donation.
www.cfa.ca | www.FranchiseCanada.Online
“There are so many deserving organizations across Canada that are doing their part to make their communities a little bit brighter,” said Kevin Pressburger, President of Pita Pit Canada. “Giving back and helping local organizations raise awareness for various causes is just a small way we can help in the communities where our franchisees live and operate their restaurants.” Browns Socialhouse Opens Milestone 60th Location Browns Restaurant Group in Vancouver announced the grand opening of its first Browns Socialhouse location in 2018 this past March. The new restaurant, located in the community of Grandview Corners in Surrey, British Columbia, brings Browns to a milestone 60 stores. The Grandview location is the second for franchisee Kyle Anderson, who continues to operate his first Browns location in the Semiahmoo community in Surrey. CEO and Chairman, Scott Morison, expressed his excitement about the location saying “this is a big one for the Group and for Kyle and his team. The design of the restaurant and artwork is newer and updated. We can’t wait for the community to experience it.” RAMMP Hospitality Celebrates Grand Opening of MR MIKES® Steakhouse Casual in Vernon, BC RAMMP Hospitality Brands Inc. (RAMMP), the parent company behind Canadian restaurant franchise MR MIKES ® SteakhouseCasual (MR MIKES®), announced the opening of the franchise’s new location in Vernon, British Columbia. The restaurant is the 13th location in British Columbia for the longstanding national franchise.
INDUSTRY NEWS “The Okanagan market has a strong population base year-round, making Vernon an ideal location for MR MIKES ®,” said Rick Villalpando, Senior Vice President Business Development for RAMMP Hospitality Brands. “We are confident that those living in the community and visiting the area will align well with MR MIKES ®’ values and character, and the Vernon location on Highway 97 makes it easily accessible for guests while providing excellent exposure for the brand.” RAMMP believes in the strength of small communities, and saw an opportunity to further expand MR MIKES®’ presence in the franchise’s home province of British Columbia. As MR MIKES® continues to grow, RAMMP remains committed to bringing its casual dining environment and comfort food favourites to Canadians from coast to coast. MR MIKES® Vernon marks 38 locations for the franchise, which currently boasts 39 locations across B.C., Alberta, Saskatchewan, Manitoba, and Ontario. Baskin-Robbins Opens Four New Locations in Toronto Baskin-Robbins is continuing its expansion in the Toronto market with the signing of four new store development agreements with three existing franchisees that are set to open in 2019. There are currently more than 80 Baskin-Robbins locations throughout the Greater Toronto Area, and growing the brand remains a top priority for the franchise moving forward. “Our secret to continued growth includes passionate franchisees who provide a high level of customer service to our guests every day, and we are thrilled that these franchisees will be expanding our brand further in the Toronto area,” said Grant Benson, CFE, Vice President of Global Franchising and Business Development, Dunkin’ Brands. “Our hardworking and dedicated franchisees bring our brand, prod-
ucts, and promotions to life each and every day, and have been essential to our growth, which has solidified our position as a leader in the quick service and ice cream sectors.” Anytime Fitness Celebrates World Health Day On April 7, Anytime Fitness inspired people from all over the world to start taking care of their health and discover the wonders of exercising on World Health Day. Declaring “Getting Healthier is our Common Language,” Anytime Fitness gyms in more than 30 countries, including Canada, encouraged people to work out together and upload photos of themselves with the hashtag #GetToAHealthierPlace. “We often neglect our health in the struggle to balance our professional and social life. We hope to convey the message that workouts can be empowering and fun, and at the same time, bring attention to the issues raised by World Health Day over the years,” said Vikas Jain, the master franchisee for Anytime Fitness in India. As Anytime Fitness expands to more locations throughout 2018, its goal is to become the best fitness destination in the world, allowing gym enthusiasts to have easier access to fitness solutions. CENTURY 21 B.J Roth Realty Ltd. Opens New Office in Orillia, ON CENTURY 21 B.J Roth Realty Ltd. owner Bernie Roth recently opened a new office in Orillia, Ontario. This is the seventh office in Simcoe
County for Roth, who has been with the company for 37 years. “In March, the Real Estate Investment Network identified both Barrier and Orillia in a list of top 10 towns and cities for real estate investment in Ontario, “ Roth says. “We are looking forward to doing our part to help the economy in these markets grow. Our next venture will be to expand into the Muskokas and Gravenhurst – Ontario’s cottage country!” The new office opened in early spring, and the celebration surrounding its opening honoured the long-standing relationship that CENTURY 21 Canada has with the City of Orillia and surrounding communities. The first CENTURY 21 office opened in Orillia in 1980, and has been part of the city ever since. “We are so proud to see how much CENTURY 21 B.J Roth Realty Ltd. has grown in the past 37 years. They have made such an impact in Simcoe County, and continue to be leaders in the industry,” says Brian Rushton, Executive Vice President of CENTURY 21 Canada. Reis & Irvy’s Canada Coming to Calgary and Edmonton Markets Reis & Irvy’s, Inc. announced in April it had secured a franchise agreement in Calgary and Edmonton, Alberta, with local investor and entrepreneur Barry Ehlert at the helm. “Barry has a proven track record of success in multiple types of businesses, and we are extremely pleased with this partnership,” said Brett Beninger, Reis & Irvy’s Canadian master licensee and the President of Reis & Irvy’s Canada. Ehlert is a business builder and an entrepreneur at heart. He has won awards at Brigham Young University for his business plans, including the “Business in Calgary Leaders” award in 2015, and he was recently nominated for the Avenue Magazine “Top 40 Under 40” list. Ehlert recently worked in the redevelopment of several golf courses, including the
Franchise Canada July | August 2018 13
INDUSTRY NEWS Harvest Hills Golf Course and Mickelson National Golf Club, in Calgary. He is currently working on a retail development project, which is the result of reconfiguring one of his golf and real estate assets. “The brick and mortar frozen yogurt and ice cream retail industry in Canada is ready for this kind of unattended and very disruptive vending technology,” said Ehlert. “I’m extremely excited to work with the Reis & Irvy’s team and to represent this great brand.” Launched in 2016, Reis & Irvy’s frozen yogurt vending robots can deliver frozen yogurt, ice cream, gelato, acai, frozen ice, and custard with toppings within 60 seconds or less. Designed to disrupt brick and mortar frozen yogurt concepts, Reis & Irvy’s is a self-contained, labour-free retail store placed within high traffic locations such as amusement parks, hotels,
movie studios, malls, airports, theatres, and other attractions. Real Property Management For Growth opens in Port Moody, BC This past spring, Real Property Management welcomed Chris Clarke to its network of franchisees with the opening of Real Property Management For Growth. Clarke will be servicing Port Moody and the surrounding area under the brokerage Real Property Management Central. With a long history and background in commercial real estate, Clarke has previously led global purchasing and supply chain teams, and has owned multiple residential rental units. “The more I discovered about RPM, the more I came to believe that RPM offered me everything I was striving to develop in terms of excellence in service. I was so impressed that I decided to do everything in my
power to become part of the RPM team,” Clarke says. Starting his own business became a goal for Clarke after he found himself disappointed with the level of service and corporate culture that other property management services were offering. His focus on high-quality and polished service has been seen through his experience negotiating commercial contracts, project management, and managing remote long-term/shortterm residential units. “Chris possesses a unique combination of experience and knowledge that raises the bar for modern day property management professionals,” says Kap Hiroti, Managing Director at Real Property Management. “His dedication to providing exceptional service to his clients sets him apart, and is a natural fit with our brand.”
Commercial Cleaning Business Opportunity. Initial business. Comprehensive training. High demand. Ongoing operational support. Established reputation. Industry leader. Low investment. Growth potential.
Find your plan at www.janiking.ca
14 Canadian Franchise Association
www.cfa.ca | www.FranchiseCanada.Online
Everything you need to create your franchise future! Buying a franchise can be an overwhelming process. The good news is you don’t have to do it alone. Franchise Canada is here to guide you through the franchise process, with everything you need in one spot: www.FranchiseCanada.Online
Learn about franchising Easy-to-read franchising articles and tutorials can make a huge difference as you navigate your franchising journey. Our resources have been designed with you in mind, and have helped many other prospective franchisees understand the franchise business model, and what it means for those starting out.
Prepare for business ownership Are you a first-time business owner? Understanding your responsibilities as an owner is very important to your success in franchising. Gain competency in the basics of business ownership so you can run your business like a boss.
Discover franchise opportunities Don’t settle your future on the first franchise you see. There are over 1,300 different franchise opportunities available across more than 50 different industries, and at every price point. Explore the wide range of opportunities available to you in our online directory.
Connect with franchisors Before you sign a franchise agreement, get to know the people behind the brand that you’re set to partner with. You can speak to them in person and face to face at the Franchise Canada Show, or set up a meeting through our online directory.
Find financing and legal support Before you sign on the dotted line of the franchise agreement, you’ll need to ensure your finances are in order, and that you fully understand the franchise disclosure document. Learn from franchise professionals, who share their advice to help you through the critical disclosure process.
Receive regular, informative updates Get the latest Canadian franchise opportunities and industry news delivered straight to your inbox. Our free e-newsletter has the information you need to grow your franchise knowledge and learn how to invest with success.
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WOMAN
16 Canadian Franchise Association
www.cfa.ca | www.FranchiseCanada.Online
POWER
THREE KID-FRIENDLY FRANCHISES WITH WOMEN AT THE HELM
BY GINA MAKKAR
With a sharp business sense, great communication skills, and a collaborative spirit, more women are taking the helm of the franchising sector than ever before. Check out how three self-made mavens founded kidfocused franchises that are changing the way women do business. Franchise Canada July | August 2018 17
COVER STORY
CEFA EARLY LEARNING SCHOOLS
After working in various school systems around the world, teacher Natacha Beim realized the need for an educational methodology specifically for the formative years. “The early years are the most important. Before age six, 85 per cent of our brain has developed.” She seized the opportunity, and established CEFA Early Learning Schools, Canada’s private school for the early years. The program is designed for children from one to five years old, and students enjoy everything from math to yoga. Within the first year, Beim didn’t have enough space for families that wanted to apply. She began franchising in 2003, and today, CEFA is 21 schools and growing. Franchisee Rosy Jain decided to invest after seeing her son and niece thrive in the program. “CEFA reminds me of when I was a child; getting caught up in the beauty of nature and the innocence of group play. Every child is an artist and a great learner, and each branch is an adventure waiting to happen,” she says. When selecting franchise partners, Beim seeks candidates who are not just business savvy, but who want to contribute to their communities, and help keep CEFA progressive. “We work closely with our franchise partners. I always work on making CEFA better myself, and count on them to do the same. Our franchise partners are the ones who work with our families and are in touch with their needs.” While a background in education or business isn’t required, strong people skills are vital to successfully working with families and implementing CEFA’s local marketing plan. CEFA franchisees are predominantly women, and Beim says that as women start families and work needs change, the model is perfect, as it allows franchisees to bring their children along every step of the way. “It is a business you can own and run while your children are at school, and then the rest of the time, you are then able to
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spend quality time with them. It is extremely conducive to a healthy work-life balance.” Beim believes in women playing an important role in their communities, and knows that with every school open, more women can pursue their careers after starting a family. “It’s a business started by a woman, led mostly by women, and that employs over 500 women to date. We are the second biggest employer of women in British Columbia. It’s an important contribution.” Jain says the impact of working among successful women is tremendous. “Natacha and I are both mothers and want to be able to provide the best education, and not just for our own children. The connection she and I have has allowed me to express my thoughts openly and help shape ideas to implement and improve our curriculum and operations. It also helped me to connect with the families at my centre on a personal level.” The company continues to grow, with a focus on Ontario, Alberta, and British Columbia. “It’s empowering for women to own their own business. They’re employing women in their communities, and enabling thousands of women to go back to work, because they now have somewhere amazing where their children can learn even more than by staying home. CEFA is a real community, and it empowers women to literally change their own communities, to do something great,” says Beim. CEFA EARLY LEARNING STATS Franchise units in Canada: 21 Franchise fee: $70K Investment required: $600K-$1M Start-up capital required: $250K Training: Provided Available territories: All of Canada, US In business since: 1998 Franchising since: 2003 CFA member since: 2011
www.cfa.ca | www.FranchiseCanada.Online
COVER STORY LICE SQUAD.COM
When Dawn Mucci needed a service for head lice and couldn’t find one, she started Lice Squad.com. “It was born out of necessity. I saw a gap in the market and a problem that needed to be solved, and it grew from there.” Today, 35 locations and 250 providers operate from Newfoundland to British Columbia. Trailblazers of the industry, Mucci says their recipe for success is in constant innovation, and their quality team. “People make a business great, and it’s our people who make us the successful industry leaders that we are.” Lice Squad.com has created Canada’s first Lice Protection Plan in partnership with TruShield Insurance, where customers can purchase plans that offer protection for an entire year. They’re also the first to bring HDM Mineral Technology to the forefront, a high alkaline solution made from limestone. The one-time application’s high pH level dehydrates bugs and eggs. “It’s been well-received by our customers, and it gives us a service edge, because we can guarantee we’ll have you lice-free within an hour. It stops development in its tracks, and it’s really helped elevate us as a preferred service offering,” says Mucci. As a public health nurse, Lice Squad.com was a great fit for franchisee Crystal Schauerte. “I’d been teaching preventative care and working with families for 12 years, so it was a great way to take everything I really like to do and fit it into owning my own franchise.” Her first experience starting a business, Schauerte initially experienced challenges in everything from learning social media to securing a rental space. Even after initial training, the corporate team remained just a phone call away. “Whenever I’m in a situation I’m not sure how to manoeuver as a business owner, they are great at passing ideas back and forth. They are very accessible and approachable.” Mucci says the system often attracts women, and being a woman in franchising offers many advantages. “Women are natural creators and nurturers. We’re empathetic, good communicators, and we’re passionate about what we do. We’re also astute business women, and smart, strategic thinkers. Combine that with the natural qualities of a woman, and you have a recipe for success.” Schauerte says that because a lot of the parents that come to them are moms, as a female, it’s easy to relate. “Moms trust other moms, and I think being a mom and a nurse, there’s trust when people come into our clinic.” Mucci hopes to grow the franchise by establishing their product line in retail outlets. “The product line is another revenue stream we’re hoping to wholesale to health food stores and pharmacies,” she says. “She’s the visionary of what Lice Squad is, and she’s always bringing new ideas that we all get to benefit from,” says Schauerte of Mucci.
The prime Lice Squad.com franchise areas are currently Vancouver, Calgary, Edmonton, and Winnipeg. “These markets are wide open for someone to come in and make a success of this. I feel extremely blessed to be able to create opportunities for other people and to give them something they can feel passionate about. For me, that’s my payback,” says Mucci. LICE SQUAD.COM STATS Franchise units in Canada: 17 Corporate units in Canada: 18 Franchise fee: $17.5K-$35K Investment required: $8.5K-$60.5K Start-up capital required: From $20K Training: Provided (excluding travel/hotel costs) Available territories: AB, BC, MB, NB, NL, ON, PE, SK In business since: 2001 Franchising since: 2002 CFA member since: 2006
Going for Gold Lice Squad.com recently received the prestigious CFA Awards of Excellence in Franchising Gold Prize for Best Traditional Franchise System with six to 15 franchisees. “Winning means the world to our entire franchise system,” says founder Dawn Mucci. “It demonstrates the dedication and hard work our head office Super Hero team puts toward supporting the success of our franchisees, who are the foundation and ambassadors of the brand. As a franchisor, it motivates me to continue to innovate and improve and to attract more people who are as passionate about the brand as I am.” Her franchisees are also excited about the win. “I’m proud to belong to the Lice Squad.com family, where our members are treated with respect, inclusiveness and encouragement,” says franchisee Crystal Schauerte, who was present when Lice Squad.com won the award. Turn to page 55 for more information about the CFA Awards of Excellence.
Franchise Canada July | August 2018 19
COVER STORY
THE LUNCH LADY
The kitchen was never compelling for Ruthie Burd, Founder of The Lunch Lady. After losing her mother at a young age, she and her father were left to their own devices, often choosing convenient canned food options. When her son was diagnosed with autism in the 1990s, Ruthie wanted to work, but needed a flexible career that allowed her to care for her children and attend her son’s therapies. The idea to offer ready-made lunches to school children sprang to life when she read about a company that delivered sandwiches to offices. Though no one bought into her idea in the early days, it eventually caught on. After a period of success, she began to weigh her options, and decided that simply getting bigger was limiting. “It doesn’t allow you to share a good idea with other people, and that’s what really appealed to me.” Ruthie’s father had often told her “money works best when everybody has some,” so she began to franchise in 2001. Today, The Lunch Lady delivers to 135 communities in five provinces. When franchisee Sam Habbal came to Canada in 2010, she wanted to invest in an opportunity without starting from scratch. She approached The Lunch Lady, determined to face the challenge of learning a new country and a new business. “I was really scared, but here I am, a few years later. It’s my baby. I love marketing for this business and working with the kids. If you are a Lunch Lady in your community, you are a hero.” Burd says a lot of the company’s success comes from a respect for standardization, strong leadership, an ongoing commitment to healthy choices, and creative input from franchisees. “Together, we keep improving the service we deliver to our communities. All of us is always better than one of us.” For Habbal, the support of the system offers peace of mind. Whatever the problem, there’s always a solution. “There’s a thin thread between franchising and having
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your own business. Some people say it’s better to have your own business than pay royalties to a franchise. I say it’s worth every penny, because you have the backup, you have the training, and you are on the right path. I see it as a benefit, not as a loss.” These days, the system looks to expand its offerings, adding daycares, and focusing on other growth opportunities. Burd, who now loves to cook, is still focused on growing The Lunch Lady, but also makes time to share her operational experience with other organizations, ensuring more Canadians have easy access to good food. Habbal says being a female franchisee has helped her. Women often find it easy to relate to another mom who understands their daily challenges. “Because we are in direct contact with parents, schools, and kids, being a woman in this franchise in my community, they do appreciate my presence. I feel the love of those people. We are a community living together.” THE LUNCH LADY STATS Franchise units in Canada: 36 Franchise fee: $25K Investment required: $80K-$125K Start-up capital required: $20K-$40K Training: 3 weeks Available territories: AB, BC, NB, NL, NT, NS, NU, ON, PE, QC, SK, YT, US, International In business since: 1993 Franchising since: 2001 CFA member since: 2003
ONLINE EXCLUSIVE!
Check out FranchiseCanada.online for exclusive video interviews with Dawn Mucci and Ruthie Burd
www.cfa.ca | www.FranchiseCanada.Online
Four franchises that are keeping kids active BY KYM WOLFE Kids today have so many technology-based distractions at the ready, but it’s still vital to their development that they regularly participate in physical activity. The following four franchises are making it easy for parents to encourage this exercise, by providing unique, fun, and engaging ways for youngsters to get outside the house and get moving.
Franchise Canada July | August 2018 23
CHILD'S PLAY Adventure Facility Franchising (Funtopia) Funtopia, the family-oriented recreation concept that started in Bulgaria a few years ago, and has since spread to the United States, Australia, and Israel, is expanding to the Canadian market. The active entertainment franchise is currently working on implementing new locations in Canada, says Marketing Manager Zarko Drljaca. “One of Funtopia’s main strengths is its capacity to appeal to an extremely wide array of people. We strive to offer something for everyone, regardless of age or skill level,” says Drljaca. All activities involve both mental and physical challenges, and can be adapted for groups and teams. Each Funtopia location is unique, designed to make best use of the physical space. There may be funwalls, ninja or rope courses, caving systems, trampolines – but no gaming systems. Funtopia encourages people to unplug from screens and to “Have Fun, Be Active.” The Canadian market is wide open, but Funtopia will initially focus on cities with a population of 250,000 or more. The ideal franchisee has a business or entrepreneurial background, and enjoys working in a family-oriented environment. The company provides thorough training in all aspects, from preliminary planning to everyday operations, as well as hiring and training of staff – which Drljaca cites as one of the main challenges of running this franchise. “Aside from running a lucrative business, it is very fulfilling and rewarding to contribute to the well-being and healthy development of kids and families,” says Drljaca. To help get those families in the door, the franchise provides a complete and efficient marketing program with materials that are constantly updated. ADVENTURE FACILITY FRANCHISING STATS Franchise units in US: 1, Other: 2 Corporate units in US: 2, Other: 5 Training: Provided Available territories: All of Canada, US, International In business since: 2014 Franchising since: 2015 CFA member since: 2015
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www.cfa.ca | www.FranchiseCanada.Online
CHILD'S PLAY
Goldfish Swim School Goldfish Swim School specializes in swimming and water safety lessons for children aged four months to 12 years. Lessons are delivered in a “tropical environment” yearround, in purpose-built facilities with a Hawaiian beach house feel. The brand has taken everything that science says is the ideal way for kids to learn, and has developed lessons rooted in The Science of SwimPlay ®, says CEO Chris McCuiston, who founded the company with his wife Jenny in Michigan in 2006. “Swimming is one of the best ways to stay active. Through swim, we’re giving kids exactly what they need to boost cognitive development and critical life skills in and out of the water.” Target franchise locations are markets that have more than 15,000 children within a 15-minute drive. The first Canadian franchise opened in Oakville, Ontario in November 2017, and McCuiston predicts the brand will grow quickly. Ideal franchise owners have strong sales and customer service skills, are effective communicators who can motivate employees of all ages, are passionate about teaching children how to swim and to be safer in and
around the water, and are driven to succeed while following the Goldfish Swim School systems. “We provide complete training and support every step of the way, from site selection, design and construction, and our comprehensive Goldfish University training program, to local and regional marketing support, preopening support, and training on-site at new locations. We know the importance of setting our franchisees up for success,” says McCuiston. “Once open, our franchise team continues weekly calls with each franchisee, and visits individual locations at least four times per year to coach, retrain, and ensure we are providing the safest environment around.” GOLDFISH SWIM SCHOOL STATS Franchise units in Canada: 1, US: 63 Corporate units in US: 1 Franchise fee: $50K (USD) Investment required: $1,706,200-$2,823,400 (CAD) Training: 4 weeks at franchise office Available territories: ON, US In business since: 2006 Franchising since: 2009 CFA member since: 2017
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CHILD'S PLAY
Little Kickers Little Kickers started in the United Kingdom in 2002, when Christine Kelly couldn’t find pre-school ‘football’ (soccer) classes for her son, and decided to run them herself. The business grew quickly, expanding across 25 countries, and arriving in Canada in 2009. By 2017, more than 10,000 kids were attending Little Kickers classes in Canada every week over the summer.
The program blends physical activity with early learning education goals. It’s aligned with Canada's Long Term Athlete Development model, and uses FUNdamental building blocks that enable each child to learn at his or her own pace. The franchise offers thorough initial training, followed up with ongoing support calls and online forums. “Every business owner needs drive, determination, and to be a self-starter,” says Little Kickers Canada CEO Frank Stanschus. “Our best franchisees understand that our business is about making our customers – parents and their children – happy. They are passionate about our brand, and what it stands for, and constantly strive to
Financing franchisees, and their dreams.
Operating a franchise has its own unique set of challenges. Our dedicated National Franchising Services Group has the industry expertise and financing solutions your franchisees need to get their business off to a great start. To learn more, visit bmo.com/franchise TM/®
Trade-marks/registered trade-marks of Bank of Montreal.
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2017-02-16 2:17 PM
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CHILD'S PLAY
make the company, not just their own franchise, better.” There are common challenges to running any businesses, says Stanschus, “How do I manage cash flow? How do I attract and retain great staff?” One particular challenge comes when a franchise starts to grow, and the owner’s role shifts. “Franchisees need to analyze data, manage teams of coaches, and they need to delegate. Our support function at head office understands that this transition can be a big change, and offers tools and processes to help franchisees along this journey. We have started working with an HR consultancy to help all of our franchisees with the complexities of HR law, and also support
franchisees individually to tailor support to their own specific needs.” LITTLE KICKERS STATS Franchise units in Canada: 45, Other: 283 Corporate units in Canada: 2 Franchise fee: $16K Start-up capital required: $5K Training: Initial and ongoing training provided Available territories: All of Canada In business since: 2002 Franchising since: 2003 CFA member since: 2009
OPENING SOON dq.ca
Franchising Information:
Tammie Verna (905) 637 4741
tammie.verna@idq.com
Franchise Canada July | August 2018 27
CHILD'S PLAY
day. But the fact is, our quality used sports gear comes directly from our customers.” Stores buy quality used sports equipment, all day, every day, from their local community to keep up with the demand. There are franchise opportunities available across Canada, with the ideal candidate being someone with a passion for sports, who is involved in the local community, and who can follow the brand model. “First and foremost, they must be financially qualified to open and successfully operate the business,” says Quinn. “They do not need to have retail or business experience, as these topics and more will be part of the training and support that we provide.”
©2015 Firehouse Subs.
Play It Again Sports Keeping growing kids in sports equipment can be an expensive undertaking, which is one of the reasons why Play It Again Sports, which opened 35 years ago, continues to be a thriving retail concept. “Play It Again Sports combines quality used and brand name new sporting goods, which makes us unique in the sporting goods industry, and provides a concept that is recession-proof,” says Franchise Director Patrick Quinn. Perhaps the biggest challenge for franchisees is acquiring quality used sports gear to resell. “At times, our customers believe our stores have a warehouse where they go and pick up more quality gear every
Ignite Your Future Join forces with Firehouse Subs as we expand into Canada. Multi-unit franchise opportunities available throughout Ontario.
For franchise info, contact Brent Greenwood at Franchising@FirehouseSubs.com or call 877.887.8330
Join us on Facebook and LinkedIn
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www.cfa.ca | www.FranchiseCanada.Online
CHILD'S PLAY
On an ongoing basis, regional operation managers are assigned to provide small business consultation to each region’s stores, and regionally-based meetings focus on operations and products. There’s also an annual systemwide conference and tradeshow, where franchisees learn about best practices and new ideas from their peers, along with corporate initiatives. Quinn advises new franchisees to follow the Play It Again Sports ‘Best Practices’ and to learn and use the many tools and programs that the company has developed. “They are designed to help franchisees achieve their business goals.”
PLAY IT AGAIN SPORTS STATS Franchise units in Canada: 36, US: 244 Franchise fee: $25K (USD), $31.5K (CAD) Investment required: $251,300-$378,200 (USD), $282,550$447,200 (CAD) Start-up capital required: $105K Training: 2 weeks with 75 hrs classroom and 2 days instore training Available territories: All of Canada, US In business since: 1983 CFA member since: 2007
Build a business based on growth. Hair: It just keeps growing.
The number one hair salon brand in the world is growing in Canada. Find out if Great Clips is the business opportunity you’ve been waiting for. www.greatclipsfranchise.com • 800-947-1143
Franchise Canada July | August 2018 29
CHILD'S PLAY
Sportball Carmella and Mark Gelgor drew on their education and business experience, along with their passion for playing a variety of sports, when they established Sportball in 1995. The multi-sport concept develops children’s physical literacy by offering methodology-based, developmentally-appropriate, non-competitive sports instruction for children from 16 months to 12 years of age. The company has its own coach certification process that ensures uniformity of excellence in teaching at the almost 900 Sportball locations across Canada, as well as at international branches in the U.S. and Singapore. Winnipeg, Manitoba and secondary markets across the country have been targeted for new Canadian Sportball locations. The ideal Sportball franchisee will be an
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www.cfa.ca | www.FranchiseCanada.Online
CHILD'S PLAY
innovative and entrepreneurially minded owner-operator who is interested in working with the community, and who possesses leadership capabilities and a strong work ethic. A thorough onboarding process is supplemented by on-site visits by the franchise training team, webinars, and access to an intranet site that hosts all of Sportball’s proprietary information. The franchise has embraced technology, empowering franchisees to better build their businesses with an e-commerce driven website and the ability to track marketing initiatives across social media platforms. “We have an open-door communication policy, from owners and operators to staff at headquarters, who are always available and personally invested in the success of our franchisees,” says Carmella.
To be successful, she advises franchisees, “Be clear about your goals, apply a focused approach to all you do, remain hands-on, systemize your operation, and live the brand!” SPORTBALL STATS Franchise units in Canada: 423, US: 173 Corporate units in Canada: 266 Franchise fee: $15K-$20K Investment required: $30K (min) Training: Yes Available territories: AB, BC, MB, ON, US, International In business since: 1995 Franchising since: 2005 CFA member since: 2006
Franchise Canada July | August 2018 31
Not Another Burger Franchise! For many years, burger outlets, coffee shops, and pizza restaurants have been the trend in the franchise industry, but not for long! The indoor playground business is the newest face in today’s franchise marketplace, and Enchanted Castle Inc. knows the industry well. Enchanted Castle Inc. started as an indoor private playground facility, but soon discovered that their customers wanted more. They decided to transform private parties into exciting new adventures, and this journey led them down a path of cakes, candy, mascots, home/corporate parties, party supplies, amazing kids’ products, and new store concepts that showcase everything in a fun and magical way. With nine years in business and five locations, Enchanted Castle Inc. recently started franchising, and is offering turnkey facilities with training and support to make any candidate successful. Cindy Kidman, Operations Manager, says, “Our franchisees are perfect for stay-at-home parents and families who want an extra income without a lot of commitment. With our system, our franchises run themselves.” • 5 locations and growing! • Flexible footprints, from 2,000-4,000 sq. ft. • Shopping mall and street front locations available • Minimum $140,000 to qualify • No royalty & with only a $500 monthly fee
For franchising info, contact: (905) 725-2828 ext. 101
enchantedcastle.info Photos by: naomihiltzphotography.com
BUILDING BRIGHT FUTURES Five franchises that are helping to develop kids’ minds BY GEORGIE BINKS
To help ensure their youngsters have the best possible shot at future success, more and more parents are turning to education and tutoring franchises for a range of beneficial programs and services targeted toward their children’s specific needs. Here, Franchise Canada showcases five franchises that are perfect for entrepreneurs who are focused on putting kids, and their futures, at the forefront.
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BUILDING BRIGHT FUTURES
"WE PINPOINT KNOWLEDGE GAPS, AND TARGET THOSE AREAS. ONCE WE FIX THEM, IT’S LIKE AN EPIPHANY – EVERYTHING OPENS UP FOR THEM.”
Academy for Mathematics & English With testimonials from students who managed to snag a spot at prestigious Harvard University, no wonder the Academy for Mathematics & English is such a popular franchise. Franchisor Jonathan Sauer explains that his parents started the franchise in 1993 in Toronto, after they arrived from Australia and realized there were few existing tutoring companies. Today, the franchise boasts a national footprint, with most locations in southern Ontario, and has helped tens of thousands of students. “On average, our students improve one to 2.5 grade levels within six months,” says Sauer. The Academy offers tutoring programs in math, preKindergarten to Grade 12, reading instruction programs, English programs, and physics and chemistry programs. "We pinpoint knowledge gaps, and target those areas. Once we fix them, it’s like an epiphany – everything opens up for them,” says Sauer. The company offers a custom-built learning system for each student, wherein they work in private learning booths, free of distraction. Sauer says rewards include the satisfaction of seeing
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kids succeed, and a boost in their confidence. Financial rewards are significant even for single-unit owners. Successful franchisees need to be passionate about education and helping students. Training involves two to three weeks of blended/ hybrid classroom training, online training after class each day, one week of on-site training, help securing first clients, and ongoing training support from head office. Sauer’s advice for success in the franchise: “Believe in yourself, have a sincere passion for helping kids succeed, and follow our proven system.” ACADEMY FOR MATHEMATICS & ENGLISH STATS Franchise units in Canada: 35 Franchise fee: $35K Investment required: $120K-$150K Training: 3 weeks training & 1 week on-site support Available territories: AB, BC, MB, NB, NL, NT, NS, NU, ON, PE, SK, YT, International In business since: 1993 Franchising since: 1993 CFA member since: 1999
www.cfa.ca | www.FranchiseCanada.Online
BUILDING BRIGHT FUTURES
“WE GET TO DO SOMETHING WE CAN BE REALLY PROUD OF. WE HELP THE COMMUNITY, WE HELP CHILDREN, AND WE ALLEVIATE PRESSURES ON PARENTS.”
Mathnasium If you think your brain needs exercise, especially when it comes to mathematics, then why not get out to the math gymnasium a couple of times a week? And what better place to do that than Mathnasium Learning Centres. The first Mathnasium location opened in 2003 in California, and Sam Kay, Executive Director, Franchise Development (Canada), says the system is unique for two reasons. “Our model is based on a membership of children and parents. They can attend any time it’s open, any time of the week.” Mathnasium’s franchise model ensures franchisees a predictable income thanks to its membership component. And it’s also the kind of business that makes its franchisees feel good. “We get to do something we can be really proud of. We help the community, we help children, and we alleviate pressures on parents,” says Kay. Kay says top franchisees care about children and the community, and prospective franchisees don’t need to worry about having business experience or math proficiency, because the franchise has systems in place to help.
Initial training involves 50 hours online, then four days in-class, plus a week of in-centre training and an additional week of in-classroom training. As for support, extensive research is done into the best locations for Mathnasium centres. As well, a media team creates a media campaign for franchisees to help as they open their location. At the end of this year, there will be 70 franchise locations in Canada, with 900 already established worldwide. When you do the math, that’s pretty good! MATHNASIUM STATS Franchise units in Canada: 43, US: 750, Other: 50 Franchise fee: $35K USD Investment required: $130,755-$201,620 CAD Start-up capital required: $40K USD Training: 2-3 Weeks Available territories: AB, BC, MB, NB, NL, NT, NS, NU, ON, PE, SK, YT, US In business since: 2002 Franchising since: 2003 CFA member since: 2010
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BUILDING BRIGHT FUTURES
“WHEN IT COMES TO SPORTING ACTIVITIES, THERE’S A WHOLE SUPPORT NETWORK ABOUT HOW TO GET THE KIDS TO PRACTICE, BUT HOW MANY KIDS HAVE AN INFRASTRUCTURE OF PARENTS GETTING THEM TO PRACTICE MORE MATH?”
School is Easy Tutoring “The sky’s the limit” could be the mantra not just for students attending School is Easy Tutoring, but also for its franchisees. Darryl Simsovic, CEO, LaunchLife International Inc., which bought the franchise in 2017, says the company has big plans for the franchise, which started in 2002 in Vancouver. Simsovic says that what makes the franchise different is, “We use certified teachers for the most part to teach the school curriculum the child is learning,” he explains. Right now, the system provides in-home tutoring, with plans to set up locations in the future. With 13 franchisees in Ontario, British Columbia, and Alberta, the company is planning to expand to California (development rights already sold) and Mexico, with a goal of 250300 units by 2020. Notes Simsovic, “When it comes to sporting activities, there’s a whole support network about how to get the kids to practice, but how many kids have an infrastructure of parents getting them to practice more math?” The benefit to franchisees is that the franchise is home-based. As well, going forward, the franchise is only going to be selling to entrepreneurial-minded females. “When it comes to educational decisions and support, traditionally it’s the mother taking the lead. Women
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owners working with and supporting other women; we feel this dynamic is the formula for success – for the student, the parent(s), and franchise owner,” says Simsovic. The challenge is that there’s no physical location from which to advertise, but pretty soon, franchisees will be driving cars wrapped in the company’s logo. Simsovic says franchisees don’t need an education or business background, but just need to be connected with the community. The franchise offers full training, along with webinars on a range of subjects. SCHOOL IS EASY TUTORING STATS Franchise units in Canada: 13 Franchise fee: $25K-$35K depending on size of the territory Investment required: $30K-$64K depending on size of the territory Start-up capital required: $30K-$100K depending on size of the territory Training: Up to 20 hours at head office, franchisee location or virtually. Ongoing telephone/virtual support. Available territories: All of Canada, International In business since: 2002 Franchising since: 2009 CFA member since: 2015
www.cfa.ca | www.FranchiseCanada.Online
BUILDING BRIGHT FUTURES
“IT’S IMPORTANT, IMPACTFUL WORK. THE WORK WE DO HAS MEANING.”
Tutor Doctor With global education systems lagging, demand for supplemental education and private tutoring is growing. Tutor Doctor serves a niche within the supplemental education industry, providing one-on-one in-home and e-tutoring to serve all children by helping to change the trajectory of their educational journey. Frank Milner became President of Tutor Doctor in 2007, relaunched it, and in the years since, the franchise has taken the tutoring industry by storm. With 300 franchisees operating in approximately 550 territories in 16 countries around the world, Milner says, “Our concept is that instead of coming to the learning centre, we go to them. We deliver the tutoring to their home, where they’re comfortable and relaxed.” The student’s homework assignments and course material are used as the basis for the one-on-one tutoring. The benefits of the franchise are that it’s a low-cost model, and franchisees don’t have to invest in real estate. “It’s important, impactful work. The work we do has meaning,” says Milner. He notes that because franchisees don’t have a
location, they need to be more involved in community events, and also need to work with local business owners. Training involves 40-50 hours online, followed by inhouse training, then on-the-job training and an ongoing 13-week training program. Franchisees also receive extensive ongoing support. An ideal franchisee is hardworking, driven, businessoriented, and caring, and doesn’t need to have any specific background. Franchisees only need to follow the system to be successful, says Milner. TUTOR DOCTOR STATS Franchise units in Canada: 112, US: 306, Other: 136 Corporate units in Canada: 1 Franchise fee: $49.7K Investment required: $68K Start-up capital required: $9K-$14K Training: Pre and in-house training Available territories: All of Canada, US, International In business since: 2000 Franchising since: 2008 CFA member since: 2008
Franchise Canada July | August 2018 37
BUILDING BRIGHT FUTURES
“OUR CURRICULUM IS WORLDCLASS. WE’VE FOUND A WAY TO LINK IN-CLASS ACTIVITIES TO EXPECTED OUTCOMES FOR CHILDREN.”
Willowbrae Academy You know when a child care facility sounds so exciting that you wish you were four again, it’s really got something going for it. Started by Wayne Cochrane in 2009 in Dartmouth, Nova Scotia, Willowbrae Academy offers a world-class curriculum with three different programs: Willowbrae Young Scholars, BodyBreak KID FIT (with input from BodyBreak’s Hal Johnson and Joanne McLeod), and Willowbrae Creative Kids. “We built Willowbrae Academy to franchise it from the beginning,” says Cochrane. The franchise now has 20 locations, including six recently sold in Ontario, Alberta, British Columbia, and the Maritimes. Willowbrae offers full-day programs for preschoolers, and after-school programs for school-aged kids. What makes it unique, says Cochrane, is, “Our curriculum is world-class. We’ve found a way to link in-class activities to expected outcomes for children.” The benefit to franchisees, says Cochrane, is the owner/ non-operator model. “Once the business is established, the franchisee works like a CEO or board of directors, with the Director for hire running the operational daycare.”
38 Canadian Franchise Association
The best franchisee is not necessarily experienced in education, but has a strong business background. The biggest challenge is finding suitable locations with a reasonable lease rate, in the right area, with enough play space and natural light. New franchisees attend a one-week training program in the corporate office, and receive on-site visits once they open, along with ongoing training. “If they implement the system and hire a good operational manager, they’ll be successful,” says Cochrane. WILLOWBRAE ACADEMY STATS Franchise units in Canada: 20 Corporate units in Canada: 1 Franchise fee: $60K Investment required: $700K-$1.37M Start-up capital required: $260K-$500K Training: 1 Week Available territories: AB, BC, ON, SK, US, International In business since: 2010 Franchising since: 2011 CFA member since: 2012
www.cfa.ca | www.FranchiseCanada.Online
Your Golden Opportunity Midas has been a globally recognized leader in the tire and automotive service industry for over 60 years. We are looking for motivated people to become part of our Midas franchise family! Build your long-term success with a brand name customers know and trust.
midasfranchise.com 800-365-0007 This advertisement does not constitute an offer of a franchise. A franchise offering can be made by us only after we provide you with an appropriate Canadian disclosure document (as applicable in each province). Franchises may not be available in all provinces.
FRANCHISING IN MOTION AUTOMOTIVE FRANCHISES THAT KEEP ENGINES RUNNING ACROSS CANADA
More than 33.7 million vehicles are registered in Canada, with billions of kilometres on their odometers. Routine maintenance, repair, quality parts, and knowledgeable service are vital to keep vehicles running at peak performance, creating a wide range of franchise opportunities within the automotive sector. From fast and convenient oil changes to comprehensive bodywork, here’s a look at automotive franchises across Canada dedicated to all things motor.
Franchise Canada July | August 2018 41