TABLE OF CONTENTS
IFA events bring together leaders, innovators, and professionals from across the franchise community to share ideas, build connections, and explore the future. Through engaging keynote sessions, collaborative workshops, and networking opportunities, attendees gain valuable insights into emerging trends, evolving needs, and practical strategies for growth. Each event is designed to foster meaningful conversations and professional development in an environment that encourages learning, collaboration, and long-term success. Whether focused on education, advocacy, or relationship-building, IFA events create opportunities for participants to exchange perspectives, strengthen partnerships, and stay informed.
WASHINGTON, DC | MAY 17-19
WASHINGTON, DC | SEPT. 14-16
NASHVILLE, TN | NOVEMBER 16-18
WASHINGTON, DC | MAY 17-19
95% Event delivers strong value 52% Franchisors 44% Suppliers 3% Franchisees A fantastic opportunity to connect with leaders across the franchising legal community.
An extremely well-organized event with thoughtful programming and a great overall experience.
93% Topics met professional needs The discussions were engaging and the opportunity to exchange ideas with industry peers was incredibly valuable.
98%
Two-day format is “just right”
The sessions delivered strong takehome value and practical insights I can apply immediately.
94%+ rated speakers and session content Excellent or Good Why Should We Sponsor?
SPONSORSHIP TIERS
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Platinum
Starting at $12,000
• Prominent branding moments
• Enhanced hospitality and attendee engagement
• Interactive activation opportunities
• Multiple registrations plus attendee access
Silver
Starting at $6,000
• Consistent brand presence across event materials
• Select engagement or hospitality touchpoints
• Registrations plus attendee access
Gold
Starting at $8,000
• Strong brand visibility throughout the event
• Select hospitality and engagement opportunities
• Light activation options
• Registrations plus attendee access
Bronze
Starting at $4,950
• Foundational brand visibility
• Streamlined participation benefits
• One registration plus attendee access
SPONSORSHIP OPPORTUNITIES
Platinum
General Session & Luncheon (Tuesday)
• Three (3) complimentary registrations
$16,525
$13,775
• Opportunity to make brief sponsor remarks at the start of the Tuesday General Session & Luncheon
• Possible opportunity to introduce speaker(s) or panel
• The opportunity to have a promotional item distributed on the tables/chairs
• Your company logo on franchise.org, meeting materials, and on signage at the event
• Attendee list pre-event and post-event (email addresses included)
Welcome & General Session (Monday)
• Three (3) complimentary registrations
• Opportunity to make brief sponsor remarks at the start of the Welcome & General Session
• Possible opportunity to introduce speaker(s) or panel
• Your company logo on franchise.org, meeting materials, and on signage at the event
• Attendee list pre-event and post-event (email addresses included)
Gold
Escalator Branding (Top of Escalator)
• Three (3) complimentary registrations
• Escalator branding leading to the Independence Ballroom level of the Grand Hyatt Washington
• Your company logo on franchise.org, meeting materials, and on signage at the event
• Attendee list pre-event and post-event (email addresses included)
$11,025
LANYARDS
• Two (2) complimentary registrations
• Branded attendee badge lanyards
• Your company logo on franchise.org meeting materials, and on signage at the event
• Attendee list pre-event and post-event (email addresses included)
WIFI
• Two (2) complimentary registration
• Custom network password
• Redirect to an external web page of your choice
• Your company logo on franchise.org, meeting materials, and on signage at the event
• Attendee list pre-event and post-event (email addresses included)
SPONSORSHIP OPPORTUNITIES
Speakers’ Networking Dinner (Sunday)
• Two (2) complimentary registrations
• One (1) seat at the dinner
$8,800
• Branded dinner menu
• Possible brief sponsor remarks at the start of the dinner
• Your company logo on franchise.org, meeting materials, session signage and on signage at the event
• Attendee list pre-event and post-event (email addresses included)
Small Screen Promotions
• Two (2) complimentary registrations
• A PowerPoint presentation (no audio or video, just static visuals) looped at the beginning of all educational sessions
• Your company logo on franchise.org, meeting materials, session signage and on signage at the event
• Attendee list pre-event and post-event (email addresses included)
Concurrent Educational Session
• Two (2) complimentary registrations
$8,250
• The opportunity to make brief sponsor remarks at the start of the sponsored educational session
• Your company logo on franchise.org, meeting materials, session signage and on signage at the event
• Attendee list pre-event and post-event (email addresses included)
Networking Reception (Monday)
• Two (2) complimentary registrations
• Branded cocktail napkins and bar signage for the Monday Networking Reception
• Your company logo on franchise.org, meeting materials, session signage and on signage at the event
• Attendee list pre-event and post-event (email addresses included)
Rising Legal Professional Dinner (Sunday)
• Two (2) complimentary registrations
• One (1) seat at the dinner
• Branded dinner menu
• Possible brief sponsor remarks at the start of the dinner
• Your company logo on franchise.org, meeting materials, session signage and on signage at the event
• Attendee list pre-event and post-event (email addresses included)
Boxed Lunch w/Roundtables (Monday)
• Two (2) complimentary registrations
• Sponsor branding on (or in) boxed lunches
• Your company logo on franchise.org, meeting materials, on lunch signage and on signage at the event
• Attendee list pre-event and post-event (email addresses included)
Welcome Reception (Sunday)
• Two (2) complimentary registrations
• Branded cocktail napkins and bar signage for the Sunday Welcome Reception
• Your company logo on franchise.org, meeting materials, session signage and on signage at the event
• Attendee list pre-event and post-event (email addresses included)
GOBO
• One (1) complimentary registration
• Company logo projected on the wall within the meeting space of the Grand Hyatt Washington
• Your company logo on franchise.org, meeting materials, and on signage at the event
• Attendee list pre-event and post-event (email addresses included)
SPONSORSHIP OPPORTUNITIES
Silver
***SPECIAL PACKAGE*** $10,795 Value!
$8,000
$6,600
• IFA26 Legal Program Sponsorship (see below)
• Full-page ad in May/June’s Responsible Franchising Issue of Franchising World Magazine
• (1) shared eblast
• (1) sponsored content/blog post
Room Drop (Monday evening)
• Two (2) complimentary registrations
• Self-produced and shipped item to be dropped into the guest rooms of attendees staying at the Grand Hyatt Washington
• Your company logo on franchise.org, meeting materials, and on signage at the event
• Attendee list pre-event and post-event (email addresses included)
REFRESHMENT BREAK
• Two (2) complimentary registrations
• Branded signage for all Four (4) refreshment breaks
• Your company logo on franchise.org, meeting materials, and on signage at the event
• Attendee list pre-event and post-event (email addresses included)
Bronze
Registration List
$5,500
$4,950
• One (1) complimentary registration
Breakfast (Monday Or Tuesday)
• Two (2) complimentary registrations
• Branded coffee cups
• Your company logo on franchise.org, meeting materials, and on signage at the event
• Attendee list pre-event and post-event (email addresses included)
• Logo on cover and within pages of the registration lists distributed to attendees. Logo can be hyperlinked to an external web page of your choice
• Your company logo on franchise.org, meeting materials, and on signage at the event
• Attendee list pre-event and post-event (email addresses included)
Program Sponsorship
• One (1) complimentary registration
• Your company logo on franchise.org, meeting materials, and on signage at the event
• Attendee list pre-event and post-event (email addresses included)
SUMMER BO ARD MEETING
SPONSORSHIP TIERS
Sponsoring the IFA Summer Board Meeting provides a unique opportunity to connect directly with influential franchise leaders and decision-makers from across the industry. Your support helps foster strategic collaboration, thought leadership, and meaningful networking that drives the future of franchising through the IFA.
Gold
Starting at $15,500
• Strong brand visibility throughout the event
• Select hospitality and engagement opportunities
• Light activation options
• Registrations plus attendee access
Silver
Starting at $13,500
• Consistent brand presence across event materials
• Select engagement or hospitality touchpoints
• Registrations plus attendee access
Bronze
Starting at $10,500
• Foundational brand visibility
• Streamlined participation benefits
• One registration plus attendee access
For more information or to secure a sponsorship, contact IFA’s Senior Director of Sponsorships & Exhibits, Lynette James at ljames@franchise.org or 202-662-0782.
SPONSORSHIP OPPORTUNITIES
$15,500
Gold
GROUP Dinner (WEDNESDAY)
• Two (2) complimentary registrations
• Opportunity for brief remarks before dinner
• Branded dinner menus
• Company logo on meeting materials & on display at the event
• Access to event attendee list
KEYNOTE SPEAKER Sponsorship
• Two (2) complimentary registrations
• Opportunity to make remarks during the General Session
• Special signage and promotional items
• Company logo on meeting materials & on display at the event
• Access to event attendee list
Silver
After Dinner Cocktails & Cigars
$13,500
• Two (2) complimentary registrations
• Branded bar signage and cocktail napkins
• Company logo on meeting materials & on display at the event
• Access to event attendee list
Group Dinner (THURSDAY)
• Two (2) complimentary registrations
• The opportunity for brief remarks before dinner
• Company logo on meeting materials & on display at the event
• Access to event attendee list
FRANPAC Special Event Sponsorship
• Two (2) complimentary registrations
• Opportunity to make remarks at event
• Special signage at event
• Company logo on meeting materials & on display at the event
• Access to event attendee list
Welcome Letter & BREAKFASTS
• Two (2) complimentary registrations
• Branded welcome letter from IFA leadership distributed to attendees at hotel check-in
• Company logo on meeting materials & on display at the event
• Access to event attendee list
SPONSORSHIP OPPORTUNITIES
$10,500
Bronze
Networking Lunch (THURSDAY)
• Two (2) complimentary registrations
• The opportunity to make brief sponsor remarks at the start of lunch
• Company logo on meeting materials & on display at the event
• Access to event attendee list
Executive Committee Meeting Dinner
• (1) attendee to attend the executive committee dinner
• Opportunity to make brief remarks at the start of dinner
• Branded menus and/or signage at dinner
• Logo recognition on Summer Board meeting signage
• Access to event attendee list
WI-FI
• One (1) complimentary registration
• Custom network password
• Redirect to an external web page of your choice
• Logo recognition on Summer Board meeting signage
• Access to event attendee list
Lanyards
• Two (2) complimentary registrations
• Branded attendee badge lanyards
• Company logo on meeting materials & on display at the event
• Access to event attendee list
Room Drops
• Two (2) complimentary registrations
• Self-produced and shipped item to be dropped into the guest rooms of attendees staying at The Breakers
• Company logo on meeting materials & on display at the event
• Access to event attendee list
Cocktail Hour
• Two (2) complimentary registrations
• Branded bar signage and cocktail napkins
• Company logo on meeting materials & on display at the event
• Access to event attendee list
WASHINGTON, DC | SEPT. 14-16
SPONSORSHIP TIERS
Sponsoring the IFA Advocacy Summit offers a valuable opportunity to connect with franchise leaders, business owners, and policymakers who are driving the future of franchising. Sponsors gain meaningful brand exposure while demonstrating their commitment to advocacy, growth, and strengthening the franchise business community.
Title
Starting at $17,300
• Premium stage presence and visibility
• Signature branding across high‑impact touchpoints
• Exclusive hosted experience opportunities
• High‑engagement activations and attendee interaction
• Multiple registrations plus full attendee access
Platinum
Starting at $14,400
• Prominent branding moments
• Enhanced hospitality and attendee engagement
• Interactive activation opportunities
• Multiple registrations plus attendee access
Silver
Starting at $7,000
• Consistent brand presence across event materials
• Select engagement or hospitality touchpoints
• Registrations plus attendee access
Gold
Starting at $8,700
• Strong brand visibility throughout the event
• Select hospitality and engagement opportunities
• Light activation options
• Registrations plus attendee access
Bronze
Starting at $4,600
• Foundational brand visibility
• Streamlined participation benefits
• One registration plus attendee access
SPONSORSHIP OPPORTUNITIES
$25,000
Title
Keynote Speaker Session (TUESDAY)
• Five (5) complimentary registrations
• The opportunity to make brief sponsor remarks at the start of the session
• The opportunity to introduce guest speaker/presentation
• The opportunity to have flyers or a promotional item placed in the center of the tables
• Your company logo on franchise.org, meeting materials, and on signage at the event
• Opt-in attendee list pre-and post-event
Franchisee of the Year Awards Program
• Five (5) complimentary registrations
• The opportunity to make brief sponsor remarks at the start of the program
• The opportunity to assist with the presentation of the awards
• The opportunity to have flyers or a promotional item placed in the center of the tables
• Your company logo on franchise.org, meeting materials, and on signage at the event
• Opt-in attendee list pre-and post-event
Platinum
$17,300
Hill Transportation (Bus)
• Three (3) complimentary registrations
• Branding on the buses transporting attendees to/from Washington Marriott at Metro Center to Union Station (Tuesday) and to Capitol Hill (Wednesday).
• Your company logo on franchise.org, meeting materials, and on signage at the event
• Opt-in attendee list pre-and post-event
SPONSORSHIP OPPORTUNITIES
$14,400
Luncheon (TUESDAY)
• Two (2) complimentary registrations
• The opportunity to make brief sponsor remarks before/during lunch
• Your company logo on franchise.org, meeting materials, and on signage at the event
• Opt-in attendee list pre-and post-event
Breakfast (WEDNESDAY)
• Two (2) complimentary registrations
• The opportunity to make brief sponsor remarks during breakfast
• Your company logo on franchise.org, meeting materials, and on signage at the event
$11,600
• Opt-in attendee list pre-and post-event
Lanyards
• Two (2) complimentary registrations
• Branded attendee badge lanyards worn during meetings with attendees, staffers and Members of Congress
• Your company logo on franchise.org, meeting materials, and on signage at the event
• Opt-in attendee list pre-and post-event
Hotel Key Cards
• Two (2) complimentary registrations
• Branded hotel key cards for attendees staying at the Washington Marriott at Metro Center
• Your company logo on franchise.org, meeting materials, and on signage at the event
• Opt-in attendee list pre-and post-event
FranPAC Reception (Monday)
• Two (2) complimentary registrations
• The opportunity to make brief sponsor remarks at the start of the reception
• Your company logo on franchise.org, meeting materials, and on signage at the event
• Opt-in attendee list pre-and post-event
SPONSORSHIP OPPORTUNITIES
$8,700
Coffee Service & Snacks (TUESDAY)
• One (1) complimentary registration
• Branded coffee cups and/or java sleeves
• Your company logo on franchise.org, meeting materials, and on signage at the event
• Opt-in attendee list pre-and post-event
General Session
• One (1) complimentary registration
• The opportunity to make brief sponsor remarks at the start of the session
• Your company logo on franchise.org, meeting materials, and on signage at the event
• Opt-in attendee list pre-and post-event
WiFi
• One (1) complimentary registration
• Custom network password
• Redirect to an external web page of your choice
• Your company logo on franchise.org, meeting materials, and on signage at the event
• Opt-in attendee list pre-and post-event
Printed Program
• One (1) complimentary registration
Lunch On The Hill (WEDNESDAY)
• One (1) complimentary registration
• Lunch sponsor branding on lunches or at Capitol Hill or Capitol Hill adjacent lunch location(s)
• Your company logo on franchise.org, meeting materials, and on event signage
• Opt-in attendee list pre-and post-event
GOBO
• One (1) complimentary registration
• Company logo projected within the meeting space
• Your company logo on franchise.org, meeting materials, and on signage at the event
• Opt-in attendee list pre-and post-event
Room Drops
• One (1) complimentary registration
• Self-produced and shipped item to be dropped into the guest rooms of attendees staying at the Hilton Washington DC National Mall The Wharf
• Your company logo on franchise.org, meeting materials, and on signage at the event
• Opt-in attendee list pre-and post-event
• Full page ad on the back cover of the printed program distributed to attendees onsite
• Your company logo on franchise.org, meeting materials, and on signage at the event
• Opt-in attendee list pre-and post-event
SPONSORSHIP OPPORTUNITIES
$7,000
Bronze
Registration Lists
• One (1) complimentary registration
• Logo on cover and within pages of the pre and post registration lists distributed to attendees. Logo can be hyperlinked to an external web page of your choice
• Your company logo on franchise.org, meeting materials, and on signage at the event
• Opt-in attendee list pre-event and post-event
Refreshment Break (TUESDAY)
• One (1) complimentary registration
$5,800
$4,600
• Branded java sleeves and napkins
• Your company logo on franchise.org, meeting materials, and on signage at the event
• Opt-in attendee list pre-event and postevent
Event Sponsor*
• One (1) complimentary registration
FRANFEST Event Sponsor (WEDNESDAY)
• One (1) complimentary registration
• Your company logo on franchise.org, meeting materials, and on signage at the event
• Opt-in attendee list pre-event and post-event
• Your company logo on franchise.org, meeting materials, and on signage at the event
• Opt-in attendee list pre-event and post-event (email addresses included)
*A special offer is available to NEW supplier sponsors investing at this Event Sponsor level. Reach out Lynette James - ljames@franchise.org for more information
59% Franchisors
29% Suppliers
12% Manager
97% Event delivers strong take home value
95% Would recommend to another franchise professional
Why Should We Sponsor?
Loved the different roundtable breakouts. It is always hard to switch when you have a great discussion going, but then it’s an excuse to follow up with them afterward and keep the conversation going.
This was a great opportunity for new franchisors to meet other business owners and vendors with experience and knowledge and learn from them. Networking and the emphasis on meeting people you don’t know was great.
99% Rated the event as “excellent” or “good”
Fabulous learning opportunities and time with mentors.
SPONSORSHIP TIERS
During this event, leading experts in franchising come together to help trail blaze the future of your business — sharing stories and sound advice on areas such as communications, infrastructure and culture, keeping your reinvesting in the business (how and when), and more. Suppliers must sponsor to attend.
Title
$29,450
• Premium stage presence and visibility
• Signature branding across high‑impact touchpoints
• Exclusive hosted experience opportunities
• High‑engagement activations and attendee interaction
• Multiple registrations plus full attendee access
Gold
$12,650
• Strong brand visibility throughout the event
• Select hospitality and engagement opportunities
• Light activation options
• Registrations plus attendee access
Bronze
$7,250
• Logo featured at the event, on marketing emails and event web page
• Streamlined participation benefits
• One registration plus attendee access
Platinum
$18,800
• Prominent branding moments
• Enhanced hospitality and attendee engagement
• Interactive activation opportunities
• Multiple registrations plus attendee access
Silver
$9,950
• Consistent brand presence across event materials
• Select engagement or hospitality touchpoints
• Registrations plus attendee access
Event
$5,500
• Logo featured at the event and in the Emerging Franchisor issue of Franchising World Magazine
• One registration plus attendee access
SPONSORSHIP OPPORTUNITIES
$29,450
Title
Benefits
• Table-top display
• 2 minute sponsor remarks
• 60-second commercial*
• Room drop
• One (1) invitation to franchisor field trip to a local franchise brand’s headquarters
• 2 complimentary registrations for franchisor clients or prospects**
• 50% off registration code to share with up to 10 clients or prospects**
• Dine-Around (hosted dinner at local restaurant for 8-10 event attendees valued at $4,000)
• Special mention from the event stage
• Attendee raffle drawing
• Promo item or marketing flyer displayed on “Take One” table at registration***
• Company logo on event signs
• 4 complimentary registrations for sponsor representatives
• Logo recognition on marketing emails and event web page
• Attendee list pre-event and post event
• 1/4 page highlight in the Emerging Franchisor Issue of Franchising World (Sept/Oct 2026)
• Serve as a facilitator of a Thought Leadership Roundtable
SPONSORSHIP OPPORTUNITIES
$18,800
Platinum
Benefits:
• Table-top display
• 60-second commercial*
• 1 complimentary registration for franchisor client or prospect**
• 50% off registration code to share with up to 10 clients or prospects**
• Dine-Around (hosted dinner at local restaurantfor 8-10 event attendees valued at $4,000)
• Special mention from the event stage
• Attendee raffle drawing
• Promo item or marketing flyer displayed on “Take One” table at registration***
• Company logo on event signs
• 3 complimentary registrations for sponsor representatives
• Logo recognition on marketing emails and event web page
• Attendee list pre-event and post event
• 1/4 page highlight in the Emerging Franchisor Issue of Franchising World (Sept/ Oct 2026)
• Serve as a facilitator of a Thought Leadership Roundtable
Exclusive Opportunities (pick one):
• General Session
• Venue Branding
SPONSORSHIP OPPORTUNITIES
Gold
Benefits:
• Table-top display
• 30-second commercial*
• 1 complimentary registration for franchisor client or prospect**
• 25% off registration code to share with up to 10 clients or prospects**
Exclusive Opportunities (pick one):
• Lanyards
• Speaker Gifts
• Headshot Photo Booth
• Charging Station
• Printed Event Program
• Tote Bags
$12,650
• Promo item or marketing flyer displayed on “Take One” table at registration***
• Company logo on event signs
• 2 complimentary registrations for sponsor representatives
• Logo recognition on marketing emails and event web page
• Attendee list pre-event and post event
• 1/4 page highlight in the Emerging Franchisor Issue of Franchising World (Sept/ Oct 2026)
• Serve as a facilitator of a Thought Leadership Roundtable
Silver
Benefits:
• Company logo on event signage
• 2 complimentary registrations for sponsor representatives
• Educational Session
• Bottled Water
• Happy Hour
$9,950
• Logo recognition on marketing emails and event web page
• Attendee list pre-event and post event
• 1/4 page highlight in the Emerging Franchisor Issue of Franchising World (Sept/ Oct 2026)
• Serve as a facilitator of a Thought Leadership Roundtable
Exclusive Opportunities (pick one):
• Lunch
• Wifi
• Guest Room Key Cards
• Notepad & Pen
• Reception
• Venue Branding
• Pre-event Webinar
SPONSORSHIP OPPORTUNITIES
$7,250
Bronze
Benefits
• Company logo on event signage
• 1 complimentary registration for sponsor representative
• Logo recognition on marketing emails and event web page
• Attendee list pre-event and post event
• 1/4 page highlight in the Emerging Franchisor Issue of Franchising World (Sept/Oct 2026)
• Serve as a facilitator of a Thought Leadership Roundtable
Event
Benefits:
$5,500
• Company logo on event signage
Exclusive Opportunities (pick one):
• Breakfast
• Refreshment Break (4 available)
• Hand Sanitizer
• Tissue Packets
• Guest Room Door Hangers
• Registration Page
• Registration Confirmation
• Registration List
• Event Webpage Giveaway
• Front Desk Welcome Letter
• Event Resources Page
• 1 complimentary registration for sponsor representative
• Logo recognition
• Attendee list pre-event and post event
• Company logo featured in the Emerging Franchisor issue of Franchising World Magazine (Sept/Oct 2026)
IFA27 CONVENTION
87% Reported that the topics presented met their needs 91% Rated the Convention as Excellent or Good 85% Rated the exhibits as Excellent or Good 85% Rated Take Home Value as Excellent or Good
After 20 years of attending franchisor-side and being a 1st year supplier attendee – this was likely one of the best conferences. I was grateful to be able to give back on both my panel and FBG – total win! Thank You!
As this was my first IFA convention, I felt that everything was put together and exceeded all expectations by far. I am very happy with my experience and can’t wait to be able to attend further events.
SPONSORSHIP CATEGORIES
IFA’s #1 most‑attended event for franchise decision‑makers. Hundreds of CEOs, Presidents, EVPs, and Franchise Development leaders in one place. Your sponsorship puts your brand directly in front of the people who shape the industry.
Title
Starting at $20,000
• Premium stage presence and visibility
• Signature branding across high‑impact touchpoints
• Exclusive hosted experience opportunities
• High‑engagement activations and attendee interaction
• Multiple registrations plus full attendee access
Platinum
Starting at $14,000
• Prominent branding moments
• Enhanced hospitality and attendee engagement
• Interactive activation opportunities
• Multiple registrations plus attendee access
Silver
Starting at $5,000
• Solid visibility across key touchpoints
• Targeted engagement opportunities
• Registrations plus attendee access
Gold
Starting at $7,500
• Strong brand visibility throughout the event
• Select hospitality and engagement opportunities
• Light activation options
• Registrations plus attendee access
Bronze
Starting at $2,500
• Foundational brand visibility
• Streamlined participation benefits
• One registration plus attendee access
SPONSORSHIP OPPORTUNITIES
Title Sponsor
Exhibit Hall - Pavilions/Lounges
$53,500
Sponsor an exhibit hall lounge or pavilion and turn your brand into a must-visit destination. With customizable themes—ranging from:
• Professional development/HR
• Wellness
• Technology
$39,300
• AI
• Finance
These spaces create engaging activations that keep attendees entertained, educated, and connected while showcasing your company.
Event Wi-Fi
Keep attendees connected throughout the Convention by sponsoring the official wireless internet. Your company’s name and logo will be prominently featured on the Wi-Fi login page and signage, ensuring high visibility every time participants access the network. This essential sponsorship positions your brand as the one that keeps the Convention powered and connected.
Mobile App – Title Sponsor
Sponsorship of the Convention mobile app puts your brand directly into the hands of every attendee.
The App is used: It helps connect:
• Before
• During
• After the event
$33,000
• Attendees
• Sponsors
• Exhibitors
With a branded splash page, menu screen button, push notifications and rotating banner ads, your brand will enjoy high-visibility each time users engage with the app.
Registration Bags
When thousands of franchise leaders arrive at the IFA Annual Convention, the registration bag is the first thing they receive—and the thing they carry all event long. As an exclusive sponsor, your brand travels with every attendee, every day, ensuring daily visibility.
Hall of Fame Award
The oldest and most prestigious honor conferred upon legendary franchisors who are pioneers in franchising and/or founders of companies whose unassailable track records are examples of the best in franchising. This award was intended to identify and recognize publicly those individuals who, as franchisors, had contributed most to making franchising the acknowledged leader in distribution methods.
General Session Speaker
(3 Available: Opening, Tues., & Wed.)
At the IFA Annual Convention, few moments command more attention, or offer more visibility, than the General Sessions. These powerful gatherings unite the entire franchise community under one roof to hear from world-class keynote speakers, industry trailblazers, and visionary leaders.
SPONSORSHIP OPPORTUNITIES
Franchise Main Street Square
$30,000
$29,000
$28,000
Be part of the action at the new heart of the IFA Annual Convention—Franchise Main Street Square! This exciting new networking epicenter will buzz with energy as attendees connect over a drink in the beer garden, grab a coffee in the café. As the sponsor, your brand will be front and center—literally—positioned at the hub of attendee engagement, networking, and fun. Make sure your company is in the center of the hall and the center of it all!
Beer Garden Exclusive Cafe Exclusive
General Session Sponsor (3 Available: Opening, Tuesday, Wednesday)
At the IFA Annual Convention, few moments command more attention-or offer more visibilitythan the General Sessions. These powerful gatherings unite the entire franchise community under one roof to hear from world-class keynote speakers, industry trailblazers, and visionary leaders.
Small Screen Promotions
Your branded PowerPoint slide deck will play in a continuous 15-minute loop before all educational sessions and summits—giving you direct access to a captive, highly engaged audience of franchise decision-makers, operators, and industry professionals.
Women in Franchising Leadership Award
$26,400
The Women in Franchising Leadership Award is given to leaders who have placed an intentional focus on growing and mentoring future leaders, especially women leaders in franchising. The honoree is a proven role model who gives back to the franchising community and builds pathways to opportunity for others.
William Rosenberg Leadership Award
William Rosenberg Foundation Leadership Award honors outstanding contributions and leadership in advancing the mission of the IFA Foundation.
Ronald E. Harrison Award
The Ronald E. Harrison Diversity Award, named after Ronald E. Harrison, a trailblazer in promoting diversity within franchising and a former leader at PepsiCo., is awarded to people who have demonstrated a tangible commitment to increasing diversity in franchising and supporting traditionally underserved communities.
Entrepreneur of the Year
The Entrepreneur of the Year Award honors people in franchising who grow successful businesses and help shape the future of franchising, inspiring other entrepreneurs along the way.
SPONSORSHIP OPPORTUNITIES
$20,300
Notepads
Keep your brand in attendees’ hands long after Convention by sponsoring branded notepads distributed at registration. With so much information, tips, and tools being shared throughout the event, these everyday essentials help attendees capture key takeaways—and ensure your company stays top-of-mind each time they’re used.
Exclusive Franchise Main Street Theater Sponsor (2 available)
Convention Center Branding/ Signage
$20,000
Be at the forefront of thought leadership with this exciting new opportunity! As the sponsor of an educational session theater in the exhibit hall, the area will feature your company’s brand and you will be permitted to deliver two curated, information-packed talks that highlight your subject matter expertise and industry knowledge. This platform invites you to share timely, topical insights that help franchisors learn, innovate, and grow their businesses— all while positioning your brand as a trusted partner in their success.
Franchise Main Street Square
From the moment attendees arrive, your brand can be everywhere they look— welcoming them at the doors, guiding them through the halls, and standing out in every key location throughout the convention center. With sponsorship of high-impact signage opportunities, including escalator clings, floor graphics, column wraps, light boxes, and more— you’ll transform foot traffic into brand engagement and turn visibility into real influence.
Be part of the action at the new heart of the IFA Annual Convention—Franchise Main Street Square! This exciting new networking epicenter will buzz with energy as attendees connect over a drink in the beer garden, grab a coffee in the café, or unwind with games and live music. As the sponsor, your brand will be front and center—literally—positioned at the hub of attendee engagement, networking, and fun. Make sure your company is in the center of the hall and the center of it all!
Entertainment: Music/DJ
Entertainment: Games/Activities
SPONSORSHIP OPPORTUNITIES
Printed Program Book
$19,200
$19,000
$18,150
$17,500
The Program Book sponsorship at the IFA Annual Convention gives your company a lasting presence in one of the most widely used resources of the event. Attendees rely on the printed program book to navigate sessions, speakers, and networking opportunities, making it the perfect place to showcase your brand. With the option of a full-page or half-page ad, your company’s message is guaranteed high visibility and repeated exposure throughout the convention, while also providing a keepsake that attendees take home long after the event ends.
Emerging Franchisor Bootcamp (3 Available)
The Emerging Franchisor Bootcamp offers actionable insights and valuable peer connections to support your franchise’s growth. Learn directly from the experience of industry leaders who understand your challenges and can provide guidance, resources, and strategies for success.
Badge Lanyards - (2 available)
Looking for a high-impact, cost-effective way to elevate your brand? Sponsor the official lanyards and put your company’s logo directly into the hands — and around the necks — of thousands of industry leaders, decision-makers, and franchise professionals.
Registration Lounge
Your brand will be front and center at one of the most highly trafficked and appreciated spaces at the convention. It’s where attendees start their day, take a break, fuel up, and make their first connections—and your company will be right there, making it all possible.
New Member & First Time Attendee Experience
$17,050
Welcome the next generation of franchising leaders by sponsoring IFA’s New Member & FirstTime Attendee Experience. This exclusive session introduces new franchisors, franchisees, and suppliers to the benefits of IFA membership while providing valuable guidance on how to maximize their Convention experience. As a sponsor, you’ll have the unique opportunity to be among the first brands attendees encounter—positioning your company as a trusted resource and creating meaningful connections with Convention newcomers before they begin their event journey.
SPONSORSHIP OPPORTUNITIES
Convention Center Branding/Signage
From the moment attendees arrive, your brand can be everywhere they look—welcoming them at the doors, guiding them through the halls, and standing out in every key location throughout the convention center. With sponsorship of high-impact signage opportunities, including escalator clings, floor graphics, column wraps, light boxes, and more—you’ll transform foot traffic into brand engagement and turn visibility into real influence.
New Board Member Dinner
$15,000
Franchise Main Street Square
Be part of the action at the new heart of the IFA Annual Convention—Franchise Main Street Square! This exciting new networking epicenter will buzz with energy as attendees connect over a drink in the beer garden, grab a coffee in the café. As the sponsor, your brand will be front and center—literally—positioned at the hub of attendee engagement, networking, and fun. Make sure your company is in the center of the hall and the center of it all!
Cafe Shared (2 Available)
Beer Garden Shared (2 Available)
Scooter Sponsor (2 Available)
$14,300
As IFA staff zip around the convention center, your company’s logo will be prominently displayed on the front basket of the scooter— ensuring high visibility and repeated brand impressions throughout the event. This eyecatching opportunity positions your brand as an integral part of the convention experience, as attendees see your logo in action across the busy convention floor.
Support an exclusive gathering designed to welcome the newest members of the association’s Board of Directors. This intimate dinner brings together C-level executives and senior decision makers from some of the most recognized brands in franchising, creating a unique opportunity to build relationships with the industry’s highest level of leadership. As the sponsor, your brand will be positioned at the center of the evening as you help host an engaging networking experience that celebrates and connects the leaders shaping the future of franchising.
C-Suite Focused Education Sessions
By sponsoring educational programming, this is your chance to align your brand with the tools and insights that help franchise leaders adapt, innovate, and excel.
Sponsor Towers
At the IFA Annual Convention, visibility is everything—and few opportunities deliver it quite like the Sponsor Towers. Strategically placed in high-traffic areas throughout the convention center, these eye-catching, freestanding displays are designed to command attention and amplify your brand message from every angle.
SPONSORSHIP OPPORTUNITIES
$13,900
$13,600
$12,500
$11,500
Directional Signage (minimum of 5 signs displayed)
This sponsorship offers high-impact visibility as attendees navigate the event. With your branding featured on key signs guiding participants to sessions, networking areas, and exhibit spaces, your company becomes a trusted part of their convention journey. This sponsorship ensures your logo is seen repeatedly throughout the day, reinforcing your marketing message while positioning your brand as a helpful, visible partner in the overall attendee experience.
Headshot Photo Booth
In today’s professional world, a polished headshot is a must. As an exclusive sponsor, your brand will be directly associated with career growth, personal branding, and confidence.
Expert Workshops Education Sessions and Tracks
By sponsoring educational programming, your company puts its name at the forefront of thought leadership and professional growth. This is your chance to align your brand with the tools and insights that help franchise leaders adapt, innovate, and excel.
Board of Directors Amenities
Show your support for IFA’s highest level of leadership by sponsoring the Annual Convention Board Amenities. This exclusive opportunity provides a thoughtful gift placed in the guest rooms of IFA’s Board members who represent some of our the most recognized franchise brands. These franchise executives will appreciate the token of thanks from both IFA and your company when they return to their room from a long day of learning and networking.
$11,000
$10,700
Room Drops
Imagine your promotional item, branded gift, or special message waiting for IFA convention attendees when they return to their hotel room, a surprise that makes your company stand out. This unique touchpoint not only ensures your brand is seen outside of the convention center but also creates a lasting impression by associating your company with convenience, hospitality, and added value during their stay.
Pens
Keep your brand in attendees’ hands long after Convention by sponsoring branded pens distributed at registration. With so much information, tips, and tools being shared throughout the event, these everyday essentials help attendees capture key takeaways—and ensure your company stays top-of-mind each time they’re used.
SPONSORSHIP OPPORTUNITIES
General Education Sessions & Tracks
$10,500
By sponsoring educational programming, your company puts its name at the forefront of thought leadership and professional growth. This is your chance to align your brand with the tools and insights that help franchise leaders adapt, innovate, and excel.
IFA Convention Educational Channels:
Franchise Development & Marketing
Franchise Relations & Operations
Franchise Leadership
Franchise Trends
Emerging Brands
Franchise Technology
Receptions & Gatherings
$10,000
Franchise Main Street Theater Non-Exhibiting Supplier
Be at the forefront of thought leadership with this exciting opportunity! As the sponsor of an educational session theater in the exhibit hall, your company can deliver curated, information-packed talks that highlight your subject matter expertise and industry knowledge. This platform invites you to share timely, topical insights that help franchisors learn, innovate, and grow their businesses—all while positioning your brand as a trusted partner in their success. (Fee for Exhibiting Sponsors is $5,000)
Be part of one of the most engaging networking events at the IFA Convention, bringing together franchise professionals from diverse backgrounds to foster connection, collaboration, and opportunity. As a sponsor, you’ll gain prominent visibility among industry leaders and align your brand with a powerful movement toward inclusion, innovation, and growth in franchising.
FranPAC Reception CFE Celebration
NOOK Pods
NOOK Pods are modern, sound-dampening meeting spaces located throughout the convention floor, designed to foster meaningful conversations, private meetings, and strategic connections. They’re among the most highly trafficked and utilized assets at IFA, offering maximum visibility and engagement with franchise leaders.
Exhibit Hall - Door Prize (2 Available)
Cell Phone Charging Locker (5 Available)
In a fast-paced environment, staying connected is everything. Attendees rely on their devices for schedules, networking, notes, and more, which is why the Cell Phone Charging Locker is one of the most visited and appreciated spots on-site.
$9,300
Gain visibility and excitement by sponsoring the highly anticipated door prizes given out during the Exhibit Hall Receptions. As the Door Prize Sponsor, your company will be recognized as attendees gather for these popular giveaways—driving traffic, engagement, and brand awareness throughout the exhibit hall.
SPONSORSHIP OPPORTUNITIES
Registration Lists (2 Available)
$8,700
$7,600
Gain unmatched visibility by sponsoring the highly anticipated registration list for IFA’s Annual Convention. With your branding featured on the covers and within the pages of the electronic list shared with attendees both before and after the event, your company will stay top-of-mind as attendees plan, connect, and follow up—making this a powerful opportunity to maximize your reach.
Annual Leadership Conference Lunch (2 Available)
The Annual Leadership Conference is designed to shed light on the tools and resources men and women need to excel as leaders in today’s workplace and the community at large. Each year participation at the Leadership Conference increases and we are anticipating approximately 400 attendees in February.
Silver
$7,500
Annual Leadership Conference Program
Crystal Compass Recognition
The Crystal Compass Award is a prestigious award given by the IFA Women’s Franchise Committee to recognize and honor individuals who demonstrate exemplary leadership, innovation, and a significant positive impact on the franchise industry.
The Annual Leadership Conference is designed to shed light on the tools and resources men and women need to excel as leaders in today’s workplace and the community at large. Each year participation at the Leadership Conference increases and we are anticipating approximately 400 attendees in February.
Exhibitor Hospitality
$7,300
Keep the energy high as exhibitors set up in the heart of the IFA Annual Convention! As the exclusive sponsor of the exhibit hall hospitality area, your brand will be front and center as exhibitors refuel with complimentary snacks and refreshments. This unique sponsorship positions your company as a partner in supporting the exhibitor community while ensuring they’re energized and ready for a successful convention.
$7,000
Convention Mobile App - Banner Ads
$6,500
$6,300
$6,000
$5,200
Sponsorship of IFA’s Annual Convention mobile app puts your brand directly into the hands of every attendee. This essential tool—used before, during, and after the event—helps attendees, sponsors, and exhibitors connect while keeping your company front and center. With rotating banner ads, your brand will enjoy high-visibility each time users engage with the app.
“Pubs Hubs” Literature Distribution Station
Position your brand alongside IFA’s most in-demand printed resources, including the Franchising Opportunity Guide. Located in a high-traffic area, this stand attracts attendees looking for valuable take-home materials they can reference throughout the year. By sponsoring this station, your company gains brand alignment with trusted IFA content while ensuring your logo and message are seen by decision-makers as they engage with resources designed to support their business growth.
Exhibit Hall - Footprints (4 Available)
Guide attendees straight to your booth with custom footprint floor decals leading from the exhibit hall entrance directly to your space. This playful and eye-catching sponsorship is a fun way to stand out on the show floor, spark curiosity, and increase booth traffic by turning your location into a destination everyone wants to follow.
Thought Leadership Roundtables (2 Available)
Sit at a table with some of franchising’ top leaders and experts for information discussions on a wide range of topics that are critical for keeping your franchise system running profitability in today’s challenging and highly competitive marketplace.
Exhibit Hall - Aisle Banners - (14 Available)
The Exhibit Hall Aisle Banners puts your brand front and center in the busiest area of the show. With thousands of attendees navigating the exhibit hall each day, these overhead banners serve as key landmarks—ensuring your company’s logo and message are seen repeatedly as participants explore, connect, and do business.
$5,000
Annual Leadership Conference Coffee Break
The Annual Leadership Conference is designed to shed light on the tools and resources men and women need to excel as leaders in today’s workplace and the community at large. Each year participation at the Leadership Conference increases and we are anticipating approximately 400 attendees in February.
Franchise Main Street Theater Exhibiting Supplier
Be at the forefront of thought leadership with this exciting opportunity! As the sponsor of an educational session theater in the exhibit hall, your company can deliver curated, informationpacked talks that highlight your subject matter expertise and industry knowledge. This platform invites you to share timely, topical insights that help franchisors learn, innovate, and grow their businesses—all while positioning your brand as a trusted partner in their success.
Swag Bar Giveaway (5 Available)
Attendees can visit IFA’s Swag Shop - where your brand becomes the musthave find of the convention! Sponsors can showcase their promotional items in a fun, retail-style merchandising area inside the registration lounge, inviting attendees to “shop” for their favorite giveaways to add to their registration bags. From clever gadgets to can’t-live-without accessories, this is your chance to make your swag the hottest item on Main Street and keep your brand top of mind long after the show!
SPONSORSHIP OPPORTUNITIES
$4,900
Convention Mobile App - Push Notifications
Sponsorship of IFA’s Annual Convention mobile app puts your brand directly into the hands of every attendee. This essential tool—used before, during, and after the event—helps attendees, sponsors, and exhibitors connect while keeping your company front and center. With a branded push notifications your brand will enjoy high-visibility each time users engage with the app.
Program Book Ad (1/2-page B/W)
$4,400
$3,500
The Program Book sponsorship at the IFA Annual Convention gives your company a lasting presence in one of the most widely used resources of the event. Attendees rely on the printed program book to navigate sessions, speakers, and networking opportunities, making it the perfect place to showcase your brand. With the option of a full-page or half-page ad, your company’s message is guaranteed high visibility and repeated exposure throughout the convention, while also providing a keepsake that attendees take home long after the event ends.
Committee & Affinity Group Meet-Ups
Be part of one of the most engaging networking events at the IFA Convention, bringing together franchise professionals from diverse backgrounds to foster connection, collaboration, and opportunity. As a sponsor, you’ll gain prominent visibility among industry leaders and align your brand with a powerful movement toward inclusion, innovation, and growth in franchising.
Receptions & Gatherings
$2,500
Be part of one of the most engaging networking events at the IFA Convention, bringing together franchise professionals from diverse backgrounds to foster connection, collaboration, and opportunity. As a sponsor, you’ll gain prominent visibility among industry leaders and align your brand with a powerful movement toward inclusion, innovation, and growth in franchising.
EXHIBITOR OPPORTUNITIES
TOP REASONS TO EXHIBIT
AWARENESS
Increase recognition of your brand, your products and your services.
LEADS
Fill your sales pipeline by qualifying leads at the show to move them farther down the buying cycle!
PARTNERSHIP
Create and strengthen industry relationships and partnerships. Forge and renew alliances with your partners and interact with buyers!
NETWORKING
Catch up with industry colleagues and other vendors to find out what’s the buzz and pulse of your industry.
COMPETITION
You cannot afford to be absent! Protect your client relationships and don’t be left out when attendees are in search of new solutions!
MEETING PLACE
Make sure attendees can easily find you by having a specific place to demo a product, show a video, distribute marketing materials or simply chat face-to-face.
COMMITMENT
Demonstrate your serious commitment to the franchise industry and send a powerful message of support of the only association dedicated to protecting, enhancing and promoting franchising.
FUN
Full of energy and fun… from refreshments to raffles, games to giveaways, the exhibit hall is a unique and dynamic arena for presenting your company in an exciting way.
“ “ WHAT DO PAST EXHIBITORS HAVE TO SAY?
The IFA Annual Convention is the premier annual event in franchising, and one we look forward to every year! Sponsoring and exhibiting at the convention allows us to drive awareness of our organization, connect with our partners and franchising colleagues, and generate valuable business.”
- Josh Allen, VP of Marketing & Sales, Location3
The IFA Annual Convention is our best opportunity every year to catch up with clients and referral sources from across the globe. Having an exhibit makes it easy for our friends to find us. Our booth also gives us fantastic exposure to potential new clients. We regularly come away from the convention with several new potential business opportunities, and I am certain that having a presence on the tradeshow floor directly creates some of those opportunities.”
- Liz Dillon, Partner, Lathrop GPM LLP
EXHIBIT BOOTH PRICING
10’x10’ Booth
10’x20’ Booth
10’x30’ Booth
20’x20’ Booth
20’x40’ Booth
20’x30’ Booth