Cruise & Holiday Specialist Company of the Year
Award-winning UK Travel Franchise We’re delighted to report that GoCruise & Travel is our Business & Industry Today Cruise & Holiday Specialist Company of the Year GoCruise & Travel is a proud member of the Fred. Olsen Travel Group and was originally established 15 years ago. Over the years, it has expanded to include 60 individual franchise business owners who sell cruises and holidays to their customers. Since the beginning, the focus has been on cruise and holiday specialisms, with an extensive range of options available through its trade partners. The company has seen a business increase of 8% compared to 2023 figures and now with a phenomenal 61 travel franchisees selling under the brand, there is renewed optimism going forward. We caught up with Colin Martin-Weekes: Franchise General Manager to assess how successful business has been over the last 12 months. Franchise Family “GoCruise & Travel have re-defined the business structure and offerings as a franchisor this year, following on from feedback from our franchisees, and looked at how we could ‘stand out’ and be different in the marketplace.” “Our strategy this year was to focus on the growth and development of our Franchise Family - from sales support, to business development to increase customer databases and business offering to the clients of all our franchisees.” “We have dedicated time to running events, trainings and a conference to engage and motivate our
franchisees. Our success has seen the most ‘millionaire status’ franchisees we have ever had: over 11 businesses exceeding the ‘one million mark’ in holiday and cruise sales.” The recent Top Achievers Event celebrated all these successes, with an implemented award scheme now expected to drive higher performance into the future. It’s easy to see why GoCruise & Travel was voted a UK Top Franchise 2024 with tailored support to boost motivation across the board.
Getting it right from the start The ‘franchisee recruitment model’ gives the right tiered franchisee support, dependent on experience: ● New to the travel industry ● Experience in the travel sector or has operated a business in a different sector ● Currently selling holidays/cruises and wants to start their own business ● Wanting to have a travel agency on the high street (instead of working from home) “This new approach has helped our new franchisees settle in to our business culture and we secured 12 new franchisees this year alone. All 12 have now completed our induction-training academy and have gone live with selling holidays and cruises. It’s a really exciting time!” “Our support and development as franchisor is ongoing, so it's wonderful to see our new franchisees come into their own and start to flourish.”
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