Trade Partner Brief Campaign Launch: 4th July 2025 Incentive Period: 4th July – 5th September 2025
Overview
Crafted for the Curious is our flagship campaign designed to coincide with the launch of our brand-new Fred. Holidays main brochure. It’s built around a simple, powerful idea: every traveller is curious, but in their own unique way. Our campaign celebrates this by introducing six distinct traveller personalities, each with its own style, rhythm, and inspiration for travel.
Objectives
With an imaginative, visually engaging customer experience including a personality quiz, teaser videos, QR-linked profiles, and curated holiday recommendations - this campaign gives you powerful tools to connect the right holiday with the right customer.
• To engage both new and existing customers through personalised, curiosity-led travel styles • To showcase the breadth and flexibility of Fred. Holidays’ curated travel offering • To equip you, our agent partners, with innovative tools and incentives that support sales, marketing, and meaningful customer conversations • To reward you generously for your support with our biggest ever booking incentive
The Message We’re Sharing • Curiosity is the compass that guides modern travellers. • Fred. Holidays crafts trips that match how people travel, not just where they want to go. • With six distinct travel profiles, there’s something for every kind of curious. • We’re here to help you match your customers to their perfect journey and reward you when you do.