PA Life Magazine 74 - Summer 2026

Business Direct: your business rail travel made simple

Easily book and manage your company rail travel with the Business Direct tool, wherever you need to go in the UK.

PA PROFILE

Claudine Martin, Senior Executive Assistant at BNY Pershing

UNMISSABLE SHOWS

London Christmas Party Show, The Meetings Show & Business Travel Show Europe

GUIDES TO Meetings & Events

Rooftop Venues

Meet In Ireland & Northern Ireland

SUBSCRIBE TO PA LIFE

EDITOR’S LETTER...

Our Summer Issue marks the second edition in PA Life’s 15th anniversary year — and as the season shifts, so too does the pace of the executive support role. With diaries filling up and events season in full swing, this issue is designed to keep you informed, inspired and one step ahead.

We begin with the latest updates from the PA Life Club, including upcoming events and key dates to add to your calendar for the months ahead. Whether you’re looking to connect with peers, explore new venues or gain fresh ideas, the Club continues to o er valuable opportunities to support your role.

Professional and personal development remain firmly in focus. In this issue, we explore practical tools to help you beat procrastination, alongside expert advice on reinventing your professional presence through LinkedIn. We also take a closer look at the power of conscious communication — an essential skill for navigating today’s fast-paced and often complex workplace.

Our Wellness column takes a thoughtful turn for summer, encouraging parents to make the most of time with their children — and to let go of the pressure to constantly fill schedules, and the guilt at not being present.

You’ll also find essential previews of key industry events, including the London Christmas Party Show, Business Travel Show Europe and The Meetings Show — helping you plan ahead wiht the help of expert talks and invaliable connections.

As always, our trusted venues and suppliers share fresh ideas for elevating your events, alongside insights into what’s shaping business travel during a time of ongoing change.

Enjoy the issue! We’ll be back with an Autumn Issue at the other end of the summer, in early August. Marja-Leena, Editor

Marja-Leena Toseland PA Life Editor 01992 374066 m.toseland@forumevents.co.uk

Lucy Gallivan Media Manager 01992 374054 l.gallivan@forumevents.co.uk

Charles Dragazis Production Manager 01992 374070 c.dragazis@forumevents.co.uk

Charlotte Eve Digital Design Manager 01992 666725 c.eve@forumevents.co.uk

Professional Development

Nominations

What’s On

What You Missed

Work & Life

Laura Jones

Your Excellency Ltd: Stop putting it o ! practical ways to beat procrastination

Wellness: Center Parcs’ Julia Green

Summer, softened: Letting go of parenting guilt and embracing flexibility

How To with Social Flow Collective

Reinvention through LinkedIn: A practical blueprint for PAs & EAs

How To with Anu Timmerbacka

From tasks to tensions: master the situation with conscious communication

Supplier Profile

Clarity: Delivering hassle free corporate travel and events

PA Profile Claudine Martin

Spaces, services and security

Top suppliers and venues for your meetings and events

The new winds of Business Travel Driven by costs, e ciency and sustainability

Meet in Ireland and Northern Ireland

Our picks in Belfast and Dublin

Nominations open for this year’s PA Life Star Awards

Are you an outstanding admin or executive support professional, ready to claim the accolade of a Star to show o your achievements, and have you photo on the top of this page? If so, here’s your chance! We invite you to enter the PA Life Star Awards 2026…

We are looking for EAs, PAs, VAs, O ce Managers, and other business support professionals to either nominate themselves, a friend or colleague – or better still, ask their execs or bosses to do so. Simply complete a short entry form online and choose from the categories as listed below.

The process is quick and simple. And free – as is attending the awards. If you make the short-list of finalists, you will be interviewed by our independent judges, all with a wealth of experience of the executive support profession.

Which Star are you?

• Rising Star celebrates outstanding assistants who entered the role less than five years ago, but have shown excellence in their conduct.

• Virtual Assistant Star will be awarded to a VA who has demonstrated

exceptional service to clients.

• PA Life Club Member Star is awarded to the member of the Club who has shown strong commitment to supporting the Club by attending events and engaging with other Club initiatives and members.

• PA Life Club Mentor Star will be nominated by mentees for the support, guidance and positive impact they’ve made on the mentee.

• Event Organiser Star is an assistant who has shown to be an accomplished event professional behind successful events.

• Project Lead Star has demonstrated strong project management skills within their organisation by undertaking successful tasks.

• Team Player Star is awarded to someone who not only supports their exec, but other colleagues too.

• Commitment to Wellbeing Star has actively helped their organisation with wellbeing and wellness initiatives, by introducing or managing projects.

• PA Star of the Year - the Star of all Stars award is given to an assistant who’s enhanced their workplace, going above and beyond duty to make processes smoother and their execs’ or their teams’ lives easier.

Complete the nomination form now by scanning the QR code. Nominations close on Friday September 18th. The winners will be announced at PA Life’s Christmas Party & Star Awards.

Exciting additions to the Star Awards will be revealed soon.

Keep an eye on our announcements!

WHAT’S ON…

FAM Trip to Destination Emirates Old Tra ord 29-30 May

PA Life Club is going to Manchester for an immersive experience from Friday 29 to Saturday 30 May.

Guests will have an opportunity to explore one of the UK’s most iconic sporting and events destinations, showcasing its wide range of versatile event spaces, on-site Hilton Garden Inn, and

impressive facilities, alongside the opportunity to enjoy the unmissable cricket match day hospitality during a T20 fixture.

Not only will guests be able to experience the worldrenowned stadium but also the amazing and vibrant city centre of Manchester, which is only 15 minutes away.

Join us for an overnight showcase in the New Forest National Park to explore what the beautiful Beaulieu Inn Hotel and the rest of the New Forest Collection has to o er to corporate events and team-building days.

This FAM trip is your chance to learn about the accessibility, facilities, and group experiences o ered by the New Forest Collection, combining countryside charm

with engaging team-building activities and high-quality hospitality.

Guest can enjoy a unique connection to nature that soothes the soul. Arrive for late breakfast, take part in fun activities, followed by afternoon tea and a threecourse dinner. Overnight stay included.

Just an hour and a half from London by train, plus a few minutes from Beaulieu.

An exclusive evening celebrating two of Oxford’s most iconic landmarks. Begin at the Bodleian Library with a private tour of Duke Humfrey’s Library, followed by drinks and canapés in the magnificent Divinity School, served by Oxford Fine Dining.

The evening continues at the Ashmolean Museum, where guests will enjoy a private viewing among world-renowned collections

before concluding with a relaxed drink in the Rooftop Restaurant, overlooking the city’s historic skyline. Discover the beauty, culture, and hospitality that make Oxford’s museums and libraries such exceptional spaces for events.

50 minutes by train from London Paddington to Oxford. Preferential hotel rates available at partner hotel.

You are invited to visit a truly unique corporate event venue – The Historic Dockyard Chatham in Kent. The afternoon will be a fascinating opportunity to discover how you could be hosting away-days, team-building, grand celebrations and other corporate events at this one of a kind historic setting.

With over 100 remarkable buildings spanning Georgian

and Victorian heritage to the present day, each o ering a diverse range of corporate meetings and event possibilities. You’ll also enjoy a guided tour of the newly renovated Commissioner’s House – dating back to 1704 and designed for gatherinings. Round o the day with drinks, canapés and a relaxed Q&A on The Commissioner’s House terrace.

London Christmas Party Show, Protein Studios 16-17 June

The much-awaited fixture in the EAs’, PAs’, event agents’ and corporate event buyers’ diaries. The show is packed with festive inspiration and top-tier event solutions provided by the great venues and suppliers in the industry. And, best of all, it’s free to attend!

Across two days, you’ll connect with over 150 of

London’s best event venues and suppliers, indulge in complimentary food and drink, and take part in the highly popular (and free) seminar, workshop, and wellness programmes.

Don’t miss out on the festive fun – this is where your next great Christmas party begins! PA Life is delight to be a media partner again.

The leading event industry show in the UK is put together for the benefit of all professionals working within, or with, the meetings and events industry. That includes EAs, PAs, VAs and other business and executive support professionals who book and organise meetings and events.

The two days is your chance to enjoy an unforgettable experience. Whether you are a fulltime event industry pro or a newbie, you will leave

the show feeling inspired, informed, and ready to shake up your meetings, events and incentives.

The Show brings thousands of event professionals together each year.

The education programme builds on the strong success of last year. Based on attendee feedback, the refreshed and even more immersive format is designed to inspire, encourage debate and deliver practical takeaways you can put straight into action.

It’s long been the go-to event for the corporate travel community who come together for two days of unmatched networking opportunities, discover the latest innovations, and drive business growth. For 32 years, the show has been an annual must-attend events within the business travel industry, with thousands of visitors like you coming along for the ride.

The conference programme deliveres up-tothe minute advice on topics such as how to work with airlines, set up a corporate lodging programme and select a travel payment provider. It’s free for corporate travel and meetings bookers, subject to approval, and runs parallel with The Meetings Show – your pass will grant you access to both shows.

Are you looking for a central London hotel with impressive event spaces to host your meeting or event? If so, join us for a dinner hosted by Radisson Blue Bloomsbury at their impressive 4* hotel. You will also have a chance to explore the hotel’s stylish accommodation and see the extensive event spaces.

The evening will start with welcome drinks and a chance

to meet the venue team and network with your fellow EA/PA guests, followed by a tour of the property, taking in accommodation options and the extensive meetings and event spaces. An informal dinner will seal the evening.

The hotel is set in a prime location next to the British Museum. It’s convenient for business travellers needing to be central, in the West End.

WHAT’S ON…

London Venues Summit 13 July

The London Venues Summit is a valuable source of professional development enabling you to expand your knowledge and stay updated on the latest industry o erings. This focused day o eres pre-arranged oneto-one meetings, expert-led seminars and invaluable networking. It provides the best experience for professionals who are looking to explore a diverse range of venues and connect with

people in a highly focused and intimate environment.

It is an invitation only event. Your application to attend the London Venues Summit at De Vere Grand Connaught Rooms will include disclosure of future projects, budget, along with identifying to us the product and service areas you are looking to review, and gain access to at the Forum. It’s free to attend for qualifying attendees, meals and refreshments included.

Join us on the late summer FAM Trip at Mercure London Earls Court to experience our newly refurbished hotel & venue! Agenda will be confirmed closer to date, but rest assured it will be a day full of fun, adventure and lots of good food!

Optional accommocation may be arrnaged in the ‘Layers of Time’ themed rooms are inspired by the iconic Tardis of Doctor Who, which stands in front of Earl’s Court station.

With 5-metre-high ceilings suitable for immersive staging and exhibitions, the ballroom can be configured to host award ceremonies, summits, exhibitions, conferences and Christmas Parties.

In addition, second-floor meeting rooms with natural daylight, provide an ideal setting for board meetings, training and strategy days.

With 508 guest rooms, the hotel is well equipped to support multi-day events and corporate stays.

PocketSquare Skyline Bar & Terrace at Hyatt Place London City East is hosting PA Life Club members for a lunch time showcase on the striking ninth floor rooftop terrace that boasts unrivalled views of the urban east London skyline.

The PocketSquare Collection is a creation by the wondrous ‘Drinks Lab’ who will be serving signature cocktails to go with the canape and bowl food menu

Place London City East 15 July tastings. A tour of the spaces also included. Set high above the city, PocketSquare o ers a sophisticated and stylish setting for your next private event. With breathtaking skyline views, bespoke cocktails, and curated menus, the terrace and bar provide the perfect backdrop for unforgettable gatherings, whether it’s a celebration, corporate event, or special occasion. Places are limited, register early to attend.

The PA Life Summit is an exclusive, focused event designed for senior PAs and EAs looking to connect with top solution providers and explore innovative opportunities to tackle the daily challenges of their roles.

Unlike large, crowded exhibitions, this is a bespoke, high-value networking event tailored for meaningful connections and productive conversations, hosted at De Vere Grand Connaught Rooms.

What to Expect: Tailored connections; pre-arranged 1-2-1 meetings matching buyers with relevant suppliers; valuable industry insights and engaging seminars led by expert speakers.

All this and more in a focused business environment to conduct meaningful conversations in a professional yet relaxed setting, and build relationships with decisionmakers and industry peers.

WHAT YOU MISSED…

We had a fantastic time at Tottenham Hotspur Stadiumthe UK’s most technologically advanced stadium and venue on April 21st. If you missed this, join the next Fam trip to Spurs on August 20th.

The day started with a thrilling F1 Drive experience, followed by a tour that took Tour, F1 Drive and lunch at Tottenham Hotspur Stadium us to the players’ changing rooms, the tunnel and the pitch. The hospitality ‘boxes’ were incredible and o er an exclusive experience for match-day client and sta entertaining.

The morning finished with a delicious lunch at one of the stadium’s Super Suites.

wine

PA Life Club members travelled to Kent on May 8th. As guests of Balfour Winery we learned about what they can o er for corporate hospitality and events at their stunning vineyard setting. We naturally had a chance to enjoy wonderful awardwinning English wines, and

loved the exceptional lunch and the vinyard walking tour. The winery o ers a refreshing escape from the ordinary corporate setting, just an hour from London. There are great accommudation options nearby, including boutique pubs owned by Balfour.

PA Life Club is a free, dynamic network designed to support and connect executive support professionals at every stage of their career. Everything we do is tailored for PAs, EAs and other business support professinals, o ering practical benefits alongside real opportunities to learn, share and grow within a trusted community. Members enjoy priority

booking for popular Fam trips and exclusive Partner O ers. We also o er a chance to join our peer-to-peer mentoring programme which connects experienced EAs as mentors to those who are looking for guidance and support. Members also get a double entry into our monthly prize draws,addsing an extra perk.

If you’re not yet a member, now’s the time to join!

PA Life Leading Venues of London SHOWCASE a venue, entertainment, catering or transport.

The event organisers of the EA/PA community gathered at the stunning Plaisterers’ Hall on April 28th for a relaxed networking evening to meet, and learn how the 60 venues and suppliers present could support with thier event needs, be it for

The guests enjoyed free food and drinks served by Plaisterers’ Hall, and the eletric violinist supplied by RM Event Solutions sealed the evening. Join the next SHOWCASE in the autumn.

EAs and PAs from PA Life Club were invited to a great day at Silverstone on May 14th. We were one of the first to experience the new art hotel Escapade and its Gallery Restaurant & Bar, right by the famous racetrack.

It serves tasty food and drinks from dusk till dawn, welcoming guests for

Hospitality at the new art hotel Escapade at Silverstone breakfast, lunch and dinner. Our day started in the new karting circuit, with an added fun pit stop challenge activity. Following the excitment, we explored more on a ‘Behind the scenes of Silverstone’ tour that included a drive around the site, and a stop at the pizza restaurant and roof terrace bar.

WORK&LIFE

Laura Jones

EA at Dun & Bradstreet

We sat down with Laura Jones, an Executive Assistant who thrives in her current role within a data-driven, commercial environment. She’s also a member of the PA Life Club, valuing the sense of community and shared learning within the profession…

Congratulations on winning the Team Leader Star at the PA Life Star Awards 2025! What does a professional recognition mean to you?

Professional recognition like this means a great deal to me because it reflects the impact of how I work, not just what I do. As EAs, much of the value we add happens behind the scenes, so to be recognised by peers and the wider industry is incredibly validating. It reinforces that leadership, collaboration, and creating positive working environments genuinely matter.

Has your role as an executive support professional been what you expected?

In many ways yes, but it has also exceeded my expectations. I expected to provide high level administrative support, but the role has evolved into something far more strategic and people focused.

I’ve been trusted to influence ways of working, support complex decision making, and lead engagement initiatives, all of which have broadened my skill set and kept the role constantly interesting.

How much does the industry you are in influence your role?

The industry plays a significant role. Working within a data driven, commercial environment means pace, accuracy, and discretion are critical. It has strengthened my ability to adapt

quickly, prioritise e ectively, and communicate clearly across di erent regions and functions. At the same time, the role remains very people centric, which is something I value highly.

What are the biggest challenges of your role?

Balancing competing priorities, often with shifting timelines, while remaining calm, proactive, and solutions focused is definitely one. Supporting senior leadership requires anticipating needs before they arise, staying agile and resilient.

What’s the best advice you’ve ever been given, and do you have a favourite quote?

I’d say ‘back myself’. Confidence doesn’t mean having all the answers. It means trusting your judgement and being willing to ask the right questions.

A quote I often come back to is: “You don’t have to know everything, you just have to be willing to learn.” It perfectly reflects the mindset needed in this profession.

Do you have any recommendations for professional development: tips, books or courses?

Continuous learning is essential in this role, as is building strong networks with

“Confidence doesn’t mean having all the answers.”

other EAs and business support professionals. Also seeking feedback and staying curious about technology and new tools that improve productivity.

Who inspires you?

People who lead with empathy, integrity, and consistency, especially those who quietly lift others up without seeking recognition. I also draw inspiration from fellow EAs who continuously challenge perceptions of the role and demonstrate its strategic value.

As a PA Life Club member, are there any additional benefits you’d like us to o er?

I’d love to see more opportunities for peer connection and mentorship, particularly for those earlier in their careers. Practical workshops, round table discussions, and sessions focused on confidence, leadership, and career progression would add real value. Creating safe spaces for honest conversations about the challenges of the role is also incredibly powerful. Connect with laura on LinkedIn

Stop putting it o ! Practical ways to beat procrastination

In the fast-paced, and often unpredictable role of an Executive Assistant or Personal Assistant multiple priorities are competing for your attention. It’s easy for certain tasks to slip quietly to the bottom of your to-do list says Lindsay Taylor, Co-Founder & Director at Your Excellency…

That, in a nutshell, is procrastination: putting o something that needs attention now. And before you give yourself a hard time, let me reassure you - it’s incredibly common. Procrastination isn’t usually about laziness; it’s often about how our brains prioritise immediate comfort over long-term benefits. Psychologists call this “time inconsistency”. Our present self favours instant rewards, while our future self imagines the satisfaction of a completed task.

The trick is learning how to close that gap.

Why do we procrastinate?

Understanding the “why” is the first step to overcoming it. Here are a few common causes that many of you will recognise:

1. The task feels overwhelming

Large projects - such as organising an event, planning a major meeting, or creating a detailed report - can feel so big that we don’t know where to begin.

2. Perfectionism

Many assistants take pride in delivering high-quality work. But when we feel

something has to be perfect, we can delay starting because we’re worried it won’t meet our own standards.

3. Lack of immediate reward

“ Understanding the “why” is the first step to overcoming it.”

Some tasks simply aren’t exciting. When the reward feels distant (like finishing month-end reports), it’s easy to prioritise quicker, more satisfying tasks instead.

4. Uncertainty or lack of clarity

If expectations aren’t clear, procrastination can creep in because we’re unsure about the right approach.

Practical tips to overcome procrastination

1. Use the “10-Minute Rule”

Getting started is often the hardest part. Commit to working on the task for just ten minutes. Once momentum builds, human nature dictates that you’ll often continue beyond that initial window.

2. Break big tasks into smaller steps Instead of “plan board meeting,” try:

• Confirm date and venue

• Draft agenda

• Send calendar invitations Small steps feel far more manageable

and help you build momentum

3. Bring the consequences forward Visualise about the impact of delaying a task. Will it create last-minute pressure for you or your executive?

4. Try “temptation bundling” Pair a less enjoyable task with something you like. Perhaps listen to your favourite podcast while organising files or enjoy a co ee while tackling admin.

Final

Thought

As EAs and PAs, you’re often the engine room of the organisation, the person who keeps everything moving. Tackling procrastination isn’t about becoming superhumanly productive; it’s about creating small habits that make starting, (and completing) a task easier. So next time you notice yourself putting something o , pause and ask: What’s the smallest step I can take right now. Start there. Your future self will thank you.

Summer, softened: Letting go of parenting guilt and embracing flexibility

Our Wellness columnist Julia Green, Sales & Commercial Manager at Center Parcs Conferences & Events shares great ideas for happier family summers…

There’s something about summer that brings both joy and pressure in equal measure. Longer days, school holidays, the promise of memory-making… and, for working parents, the creeping sense that we should somehow be doing more.

More days out. More crafts. More presence. More everything. But what if this summer, we gave ourselves permission to do less—and enjoy it more?

Parenting guilt isn’t new, but it often feels amplified during the holidays. Many roles, even those with the option to purchase additional leave, don’t allow parents to be o for the full stretch of the school break. As a mum of 10-year-old boys, the juggle between work commitments and keeping them entertained can feel relentless. This is often amplified for parents managing younger children, less flexible roles, or working hours that don’t neatly fit around family life.

Flexible working has been a game changer for many. Whether it’s shifting hours, working remotely, or simply having understanding leadership, it

allows parents to be present in a way that feels more balanced. That might mean logging o early to enjoy the sunshine, working later to allow for a slower morning, or navigating holiday clubs more easily. It’s not perfect—but it’s progress.

The key is to reframe expectations

“ Children don’t need a packed itinerary or expensive experiences to have a meaningful summer.”

choose simple activities or meals

• Movie nights: blankets, snacks, and a cosy cinema feel at home

Children don’t need a packed itinerary or expensive experiences to have a meaningful summer. Often, it’s the simplest moments that stay with them: insect hunting in the garden, a spontaneous picnic, or just uninterrupted time together. One of my boys’ favourite summers was our self-declared “summer of fun”—a mix of low-cost days out, time with friends and grandparents, and simple activities woven around the working week.

If you’re looking for low-pressure ways to keep children engaged, consider:

• Micro-adventures: local walks, nature trails, or exploring somewhere new nearby

• Creative afternoons: painting, baking, or den building

• “Yes” days (within reason): letting them

• Involving them in your world: small “tasks” if you’re working from home

It’s also okay for children to be bored. In fact, boredom often sparks creativity and independence—something we don’t always allow space for in structured lives. My boys regularly declare boredom, only to invent the most imaginative games moments later.

And for us parents? Be kind to yourself. You are balancing a lot. Summer doesn’t have to look like anyone else’s version of perfect. It can be slower, simpler, and still completely meaningful.

Because what children remember most isn’t the scale of what you did—it’s how it felt. And a calm, present parent is far more valuable than a pressured, exhausted one trying to do it all.

events.centerparcs.co.uk

Reinvention through LinkedIn: A practical blueprint for PAs & EAs

Laura Taylor an award-winning LinkedIn strategist and founder of Social Flow Collective, and a former EA, discusses why LinkedIn can for many EAs and PAs feel like something that belongs to other people… “

LinkedIn is often associated with senior leaders, recruiters, or loud selfpromotion, none of which naturally align with a role built on discretion, competence and getting things done behind the scenes. If managing LinkedIn has never been part of your job description, it’s easy to assume it’s not relevant to you.

But LinkedIn isn’t just about selfpromotion or updating your profile when you’re looking for your next role. Used well, it’s a professional record, a visibility tool, and a way of making your expertise legible beyond the organisation you currently work for.

Visibility without self-promotion Reinvention doesn’t always mean changing careers. Sometimes it means being seen more clearly for the work you already do.

PAs and EAs manage complexity every day. You operate at pace, handle sensitive information, solve problems quietly, and often act as a bridge between leadership and the wider organisation. The challenge is that much of this expertise remains invisible outside your immediate environment.

LinkedIn gives you a place to

document that experience in your own words, rather than being defined solely by the executive you support.

Think of your LinkedIn profile as a working document, not a static CV.”

4. Build visibility before creating content

A practical blueprint to get started

1. Decide what you want to be known for

Before changing anything on LinkedIn, step back. What are the skills people consistently rely on you for? Is it operational leadership, stakeholder management, project delivery, crisis handling, or something else? Reinvention starts with clarity.

2. Let your profile do the heavy lifting

Think of your LinkedIn profile as a working document, not a static CV. Your headline and summary should explain how you add value, not just list your job title. Focus on outcomes, not tasks. Add some personality to stand out.

3. Write in your own voice

You don’t need corporate language to sound credible. Writing in the first person allows your profile to feel human, grounded and confident. It is your digital reputation, so make it sound like you.

You don’t need to post regularly to benefit from LinkedIn. Commenting thoughtfully, engaging with your peers and colleagues by adding to conversations all build presence without pressure.

5. Think beyond your current role

Your job today is not your entire career. LinkedIn allows you to build a professional identity that moves with you, regardless of changes in organisation, leadership or direction.

You don’t need permission to invest in your own professional visibility. You don’t need to be loud, performative, or constantly online.

But staying invisible has a cost. LinkedIn, used intentionally, can support reinvention on your terms. Quietly. Strategically. And in a way that still feels like you. You can connect with Laura here linkedin. com/in/laura-taylorsocialflow

From tasks to tensions: master the situation with conscious communication

Senior assistants don’t just manage tasks; they sit in the middle of tensions. As an Executive Assistant Coach, Anu Timmerbacka helps professionals to manage any situation with clearer and more confident communication that results in far reaching benefits for all parties…

As an EA you need to make decisions in situations that are often tense and demand immediate attention, weighing you options can include:

• speed vs. reflection

• access vs. protection

• inclusion vs. decisiveness

These are not problems to “fix”, but polarities to manage. Favour speed too much, and people feel steamrolled. Favour inclusion too much, and decisions stall.

A strategic EA acts as an organisational thermometer, sensing when a helpful behaviour is tipping into overuse. But sensing is not enough. At some point, someone has to say it out loud – to “voice the elephant in the room” without shaming anyone. That is conscious communication in practice.

From hero mode to conscious partner

Many EAs know the pattern of responsibility without permission. You see a risk, feel the misalignment and anticipate the conflict, but hesitate:

“Do I really have the right to say this?”

When that happens, the nervous system does what it is designed to do: protect. You stay polite, you fix what you can in the background, and hope that your value will somehow be “noticed”.

Conscious communication o ers

another path. Instead of rescuing silently, you:

• notice your own reaction

• clarify your intention (“I want us to succeed, not to criticise”)

• choose language that is both honest and kind

For example: “I’m noticing the team is hesitating on this decision. Would it help if I mapped the risks and options so we can move forward with more confidence?”

Here you are not attacking, nor hiding. You are naming a pattern and o ering help.

The micro-skills of upward leadership

Leading upward is less about big speeches and more about repeatable micro-skills, such as:

• Framing your intention

“I’m raising this because I want to protect your time / our reputation / the team’s energy.”

• Asking for a clear mandate

“When I see these kinds of issues, would you like me to flag them early and suggest next steps?”

• Turning feelings into information “There seems to be a lot of unspoken resistance around this change. Would it be useful if I gathered some anonymous feedback?”

“Here you are not attacking, nor hiding”

These are all examples of conscious, upward communication: you stay grounded, you keep the relationship safe, and you still bring reality into the room.

Skills, not personality

The most important insight for many assistants is this:

• These are not “magic traits” some people are born with.

• They are skills that can be mapped, practised and strengthened. With the right tools – including structured assessments of communication patterns – EAs can see their natural strengths (for example, calm under pressure, pattern-spotting, or relational diplomacy) and the blind spots that make certain conversations feel harder than they need to.

From there, upward leadership stops being a vague expectation and becomes a concrete practice: one conscious conversation at a time.

Clarity: Delivering hassle-free corporate travel and events

We speak to Steve Riley, Clarity’s Chief Operating O cer, about the importance of good customer service, how TMCs are there to support the PA community and help make bookings seamless…

Alongside award-winning booking technology, Clarity is powered by experienced people who are driven by innovation, service and a shared passion for doing things right, first time.

What is good service?

Service is tangible. You’ve got your SLAs and things like that, but it should be more than just operational metrics. We take service one step further. Service standards are about understanding that our people know you as an account and that they know what your goals are and to make sure you are directed where you need to be.

What service should EAs and PAs expect from a TMC?

Service should be holistic: what does the organisation want to achieve. A TMC needs to deliver that for you. For example, at Clarity we review sentiment analysis alongside our customers’ short, medium and long-term goals so we can see what we can advise them on. TMCs should be asking questions about green strategy, preferred supplier strategy, and

if they have a cost reduction strategy –and then provide a service that addresses this.

Don’t be bamboozled by TMCs who only talk about their awards. Instead, look for a TMC that has independent accreditations, like the Institute of Customer Service, then look at its NPS, CSAT and sentiment analysis ratings. That’s assurance for being in good hands.

How can your service help EAs and PAs? It’s important that PAs have access to tools that simplify their roles and create e ciencies. This is why it’s also worth considering the technology a TMC can o er. At Clarity we o er ClarityGo and MeetingPro - an innovative tech suite that enables PAs to organise a meeting using live availability and instant book functionality so there is no waiting around. Alternatively, it can also tell them where their people are, and their travel patterns. Clarity’s tech stack allows PAs to do all of that, be it for small meetings, group accommodation, or individual travel requirements – backed-up, of

course, by a full customer service team.

How can PAs provide duty of care for their people during travel disruption? Companies sometimes fail to understand that we can really support with their duty of care, through travel alerts, access to experts 24/7 and call out programmes during times of extreme crisis. Our team will proactively start to call out all those people in the a ected area to establish contact and ensure they’ve got clear instructions.

Our tech allows users to self-serve, helps them locate their people, and allows travellers to check-in to say they’re safe.

The combination of our tech and people makes the speed of our response stand out. Unlike other TMCs, Clarity’s travel alerts team work handin-hand with our out of hours team who are continuously monitoring so we have real time notifications of any crisis and can act as soon as we have the information.

Adam Fidler Academy: Ten years of educating Executive Assistants

This year Adam Fidler Academy celebrates its ten-year anniversary. Founded by Adam Fidler, the Academy has trained and educated thousands of EAs and PAs since its launch back in the summer of 2016…

Adam is well-known in the industry –he was the trainer who introduced the competence of EAs being strategic back in 2016 – long before any other PA/EA ‘trainer’ talked about the concept – and was featured on the cover of PA Life magazine, with an interview where he set out a future vision for the EA role. He also wrote the ‘EA Manifesto: What I am’ which has amassed millions of views worldwide.

“People still wonder what we teach our students at my Academy,” laughs Adam, “some still have visions of a secretarial school, with classrooms of computer desks and students learning Word and Excel. But, that’s not what we do here. Our students gather around a boardroom table where they learn how to be dynamic business managers, whose role goes far beyond looking after their leader’s diary.”

EAs and PAs travel from all over the country for face-to-face learning and a bespoke experience at the Academy. “Our curriculum focuses on leadership skills, administrative management and business studies - which are the key competencies of a modern EA,” adds Adam.

“Our EA students become adept in project management, emotional intelligence, commercial awareness and financial acumen.

We reinforce business support as a professional function – and the EA as an integral part of the management team.”

With course titles including The Strategic Executive Assistant™ and Get Ahead as an Executive PA™, as well as formal qualifications equivalent to a HNC or degree, the Academy ensures that EAs learn the higher-level skills, such as conceptual thinking, problem-solving and critical analysis, along with an appreciation of the more traditional skills they need to look after a busy CEO.

“ We don’t train PAs, we educate Executive Assistants, and there is a big di erence in that!”

to industry and educational standards, is di cult to find.”

Looking ahead for the next 10 years: What does the future of the profession look like?

There is only a handful of private colleges in the world that operate in this very niche market. “There are plenty of PA and EA networking organisations around,” says Adam, “but for the careersavvy EA, high-quality learning, mapping

“I have made no secret of the fact that I firmly believe that the PA role will wither on the vine. Firms increasingly employ general administrators, and highlyskilled Executive Assistants,” he says. The majority of the Academy’s students graduate, formally, with a qualification at Level 4 and above.

“EAs are the ones who will support the executive function with achieving strategic goals. That’s where we help today’s EAs to become business managers who support the operational running of their team, as well as managing their executive’s workflow, and wellbeing.”

“Quite simply,” states Adam, “we don’t train PAs, we educate Executive Assistants, and there is a big di erence in that!”

14th September 2026 De Vere Grand Connaught Rooms

BUSINESS DIRECT:

THE

SOLUTION TO BOOKING RAIL TRAVEL FOR BUSINESS.

BUSINESS DIRECT: THE SOLUTION TO BOOKING RAIL TRAVEL FOR BUSINESS.

Claudine Martin

Senior Executive Assistant at BNY Pershing

PA Life talks to Claudine Martin, a driven professional who’s spent close to 17 years in the British Army, majority of this time as a soldier – she was even deployed in Iraq for 6 months –before requesting to work as a PA at the MoD…

Since her army days, she has carved herself a great role as a Senior EA within financial services, still finding time to support fellow assistants as a mentor. Her role as one of the PA Life Club mentors is much appreciated and praised, and won her the Mentor Star Award in the PA Life Star Awards 2025.

Congratulations for winning the Mentor Star 2025 award. What does a professional recognition such as this mean to you?

I’m truly honoured to receive this award and thankful to PA Life for acknowledging my contributions. It means a great deal to me to be able to support others as they explore their career journeys.

What makes you a great mentor, and would you encourage others to join the PA Life Mentoring Programme?

I am dedicated to mentoring and committed to supporting my mentee. I strongly recommend the PA Life Mentoring Programme, as it o ers mutual rewards and chances for growth and learning.

You had a long career in the army. What skills you bring from your experience as a soldier to your current role? Military service gave me adaptability, resilience, problemsolving abilities, leadership, and strong communication skills I now apply in my current role.

What do you enjoy most in in a Senior EA role? And how big is the jump from an entry level EA to a Senior EA position?

What I enjoy most about being a Senior EA is the variety and complexity of the work. Every day brings new challenges and opportunities to make a meaningful impact, whether it’s managing high-level projects, coordinating with senior stakeholders, or supporting my team.

There’s a real sense of responsibility and trust that comes with the role, and I find it rewarding to use my experience to help drive success for the organisation.

The jump from an entry-level EA to a Senior EA is significant. It’s not just about having more tasks or responsibilities; it’s about developing a strategic mindset, building strong relationships, and demonstrating leadership. You need to be proactive, adaptable, and able to manage competing priorities with confidence. The transition requires ongoing learning and a commitment to personal and professional growth, but it’s incredibly rewarding to see how far you can progress and the di erence you can make within the business.

And what are the most challenging parts of being an EA?

As EAs we faced di erent challenges, however, EAs often face isolation and perception challenges, positioned between regular sta and executives – close to leadership but not part of either group

What three qualities make you an outstanding EA?

Content switching – as an EA it is important that you are prepared for the vibe of the meeting and not just the content. Discretion – providing total peace of mind when the pressure gets high.

ì

The jump from an entrylevel EA to a Senior EA is significant.”

Proactivity – being able to anticipate the ‘why’ and the ‘what’.

What advice would you give to aspiring assistants aiming to climb the career ladder?

To move from junior to senior EA, adopt a strategic partner mindset instead of just a service role. Build your network, as strong relationships with other assistants are key to your influence.

Are you concerned about any aspects of AI in your role and in business in general?

AI drives future technology; as EAs, we should embrace it and learn as much as possible to make a di erence in the business.

Which tools, or tech do you rely on most in your role, and how do they help you stay e cient and organised?

I often use Copilot to optimise tasks and e ciently manage my responsibilities.

How would your ideal day at work look like?

My ideal day at work would start with a clear plan and priorities set, enabling me to approach each task with focus and e ciency. I would begin by reviewing my calendar and emails, making use of tools like Copilot to optimise my workflow and ensure nothing slips through the cracks. Throughout the day, I’d enjoy collaborating with colleagues, solving problems, and supporting my team. I like to dedicate time to professional development – whether it’s learning something new about

technology or sharing knowledge with fellow assistants. Ideally, the day would include a few opportunities to make a positive di erence, whether by streamlining a process or helping someone overcome a challenge. Finishing the day with a sense of accomplishment, knowing I’ve contributed meaningfully and stayed organised, would be the perfect end to my working day.

Which restaurants and hotels do you favour for your execs and clients, in London or anywhere else?

Hawksmoor is one of my favourites, as well The Ned.

If you weren’t an EA today, what would you be?

News reporter or TV presenter.

What are the positives of being a PA Life Club member for you?

Career development and mentoring, curated updates on industry news and peer connection.

How important is networking for you? Any tips?

Networking can lead to valuable opportunities and relationships. Stay open-minded and always be authentic.

What’s the best advice you’ve been given?

My grandmother frequently shared the saying, “If you can’t hear, you will feel,” during my childhood. As an adult, I have come to appreciate and understand the significance of her words.

What do you enjoy doing outside of work?

I like travelling, going to the gym, and participating in parkruns on Saturdays.

What’s next for you?

Pursue ongoing professional and personal growth and widen my network.

Connect with Claudine in LinkedIn

FEELING OVERWHELMED?

UNDERSTAND.

THAT’S WHY THE MEETINGS SHOW IS YOUR PLACE TO TACKLE CHALLENGES AND IMMERSE YOURSELF IN THE WORLD OF EVENTS, MEETINGS AND INCENTIVES—ALL IN JUST TWO DAYS.

Bringing together thousands of event professionals and hundreds of global suppliers under one roof at Excel London, the show o ers insight, inspiration and connections like no other.

If you organise meetings or events, you may qualify for our hosted buyer programme too, making the journey from Europe even easier! Tailored for event decision-makers, it provides a

VIP experience, including a personalised diary of meetings with exhibitors from around the world, invaluable networking opportunities, and a host of complimentary perks to make your visit seamless, including travel and accommodation

Two days at The Meetings Show. Endless ideas, connections and solutions to take your events to the next level.

Discover, learn, connect: The Meetings Show Preview

For PAs and EAs responsible for organising meetings, events and travel, The Meetings Show is set to be a standout moment in the 2026 calendar — o ering a valuable opportunity to step away from day-to-day demands and focus on planning smarter, more impactful events...

Taking place at Excel London on 24–25 June 2026, the show will bring together nearly 6,000 industry professionals for two days of fresh ideas, valuable connections and practical solutions — all under one roof.

A faster, smarter way to source events

For time-poor assistants, the ability to meet hundreds of suppliers in one place is a major advantage. With more than 550 exhibitors and over 80 international destinations represented, attendees can explore venues, hotels and services from across the globe — without endless emails or research.

Well-known brands including Meliá Hotels International, Marriott International, Cvent, Rwanda Convention Bureau and VisitBritain will be joined by a host of new exhibitors, o ering both trusted names and fresh inspiration.

Real insights and practical tools

The show’s refreshed education programme has been designed with PAs and EAs in mind. Delivered across 63 sessions and three stages, it features panels, presentations, workshops and Q&As focused on actionable insight.

Headline speakers include Emma Henderson MBE, one of fewer than 500 female airline captains worldwide until September 2020, and John Vincent MBE, co-founder of LEON. Sessions cover key topics such as accessibility, with Amy Wood of Salesforce sharing a personfirst approach to event planning, alongside interactive formats like The Corporate Conversation.

Looking ahead and building connections

The show also supports emerging talent through initiatives like Tomorrow’s Talent, helping to develop the next generation of industry leaders.

For those looking to maximise their time, the Hosted Buyer programme o ers pre-scheduled one-to-one meetings with exhibitors, making it easier to build meaningful connections and source solutions e ciently.

Engaging sessions such as Battle of the Budget will help attendees tackle real-world challenges, while creative formats like the National Gallery’s Sip, see, create session explore new ways to enhance delegate engagement.

With participants from leading organisations across corporate, agency and association sectors, it provides a highly focused environment for productive conversations.

Whether you’re sourcing venues, building supplier relationships or looking for fresh ideas, The Meetings Show o ers a powerful platform to plan with confidence and deliver more impactful events. To secure your place at this year’s The Meetings Show, see:

THE MEETINGS

SHOW

Olympia: home to iconic events for nearly 140 years

Today, it is evolving into a fully integrated destination designed to transform how events are created, delivered and experienced in central London.

Following a £1.3bn regeneration, Olympia now redefines what is possible for organisers. Flexible, interconnected spaces bring together striking Victorian architecture and cuttingedge facilities, unlocking new ways to design conferences, exhibitions and live experiences that feel seamless, scalable and impactful.

At the centre, is the new International Convention Centre (ICC). Fully connected to Olympia’s four iconic heritage halls, it o ers state-

A remarkable venue in the heart of Westminster

Imagine hosting your event in a venue steeped in history and surrounded by iconic landmarks. Westminster School, located in the heart of London, o ers just that. The centuries old school is nestled next to Westminster Abbey and the Houses of Parliament, providing a stunning backdrop that is both historic and aweinspiring.

As a venue, it o ers versatile spaces that suit intimate meetings and gathering as well as grand celebrations. The range of indoor and outdoor spaces can be tailored to suit any occasion.

The dedicated and experienced events team is committed to working with you to fully understand your needs to ensure every detail is perfect. This covers everything from planning to execution, making your event seamless and enjoyable.

The venue works with a portfolio of approved, top

of-the-art auditoriums for capacities of all sizes and modern meeting spaces, built to optimise flow, production and delegate experience. Alongside it,

The Addison, Olympia’s new premium lounge will extend experiences beyond the main event, perfect for high-value

networking, private dining and elevated evening hospitality.

Olympia is more than a venue. With new hotels, dining and evening entertainment all on-site, Olympia is a true all-day destination, enhancing the experience for organisers, exhibitors and visitors alike.

Proudly managed by Legends Global, whose portfolio spans more than 450 venues, discover how Olympia can elevate the future of your events on the Legends Global stand (D70) at The Meetings Show.

tier partners and is happy to vouch for the quality of these suppliers, who are considered among the best in the industry. Should you prefer to work with your own supplier, this can usually be accommodated and is simply

subject to a brief discussion and approval process. Hosting your meeting or event at Westminster School means being part of a legacy that dates back many centuries, adding a unique and prestigious touch to

your occasion. Our profits go towards funding bursary places, giving bright minds the chance to shine.

For enquires please email: enterprise@westminster.org. uk. Quote PA Life to receive 10% o venue hire.

LONDON’S NEWEST

INTERNATIONAL CONVENTION CENTRE

FLEXIBLE, CONNECTED, MULTI-FUNCTIONAL

Set within the beating heart of Olympia’s £1.3bn regeneration project, the ICC is more than just a convention centre. It’s part of a new landmark destination for culture, creativity, entertainment and events, purpose-built to inspire connections and celebrate the extraordinary.

Blending rich heritage with state-of-the-art innovation, Olympia’s all-new International Convention Centre (ICC) is your future-ready canvas for world-class conferences and confexes, with smart meeting rooms, striking auditoriums and c.2,700 sq ft of flexible event space, all fully connectable to Olympia’s four exhibition spaces.

LET’S DISCUSS YOUR EVENT TOGETHER.

Discover more at olympia.co.uk, or get in touch by calling 020 7598 2788 or emailing hello@olympia.london.

MEETINGS & EVENTS

Elevate your next corporate party with a dance booth hospitality package at ABBA Voyage

A concert like no other ABBA have created the kind of concert they always dreamed of—performing for their fans at their very best: as digital versions of themselves backed by today’s finest musicians. Blending cuttingedge creativity, spectacular lighting, and some of the most beloved songs ever written, this concert brings ABBA’s music to life in a new way.

Now in its fourth year and firmly at home in London, ABBA Voyage continues to delight fans of all ages with a setlist of the band’s biggest hits. This really is a concert that “needs to be seen to be

believed” (BBC).

Dance booth hospitality packages

Enjoy ABBA Voyage from your own private dance booth, including seating and a private dance floor. Guests will be treated to an exclusive pre-

concert reception in one of the ABBA Arena’s bar spaces before heading to their booth, where food and drink service will continue.

A dedicated member of sta will also be on hand to ensure your group has everything they need.

Dance booths are available for 10 or 12 people and multiple booths can be booked together to accommodate groups of up to 44.

For more information on corporate packages scan the QR code.

Unmatched heritage: choice of five museum venues in Greenwich

Set against the iconic backdrop of the River Thames, Royal Museums Greenwich’s versatile venue collection o ers one of London’s most distinctive portfolios of venue hire spaces. Comprising five iconic sites—the historic Cutty Sark, the regal Queen’s House, the world-renowned Royal Observatory Greenwich, the commanding National

Maritime Museum, and the Peter Harrison Planetarium, this collection blends heritage, architecture and immersive experiences.

As a collection whose heritage represents all things quintessentially British, it is ideal for international audiences celebrating events in London, corporate and private clients alike. This portfolio delivers a luxurious sense of occasion and celebratory backdrop! Imagine hosting a decadent banquet beneath the

gleaming hull of a legendary tea clipper, champagne receptions in Britain’s first neo-classical masterpiece, or an exclusive experience on the Prime Meridian itself!

Each space o ers versatility, accommodating everything from intimate dinners for 2 to elegant gala celebrations for 550 to epic receptions for 1000 guests.

A UNESCO World Heritage Site, located in the heart of Maritime Greenwich, the venues are easily accessible from central London via

public transport or even via river boat for a more dramatic arrival, while o ering a sense of escape and grandeur. With worldclass accredited partners across catering, production, floristry and everything in between and in unforgettable surroundings, Royal Museums Greenwich elevates venue hire into a truly immersive experience—where history, culture and luxury meet to leave a lasting impression on each and every one of your guests.

Christmas in Westminster

with a touch of magic

This festive season, dare to be bold at The QEII Centre. Located in the heart of Westminster, with spectacular views across London’s skyline, The QEII o ers an iconic backdrop for Christmas celebrations that go beyond the expected..

Whether planning a team celebration or a large-scale festive party, The QEII combines exceptional food, experienced event teams and a location guaranteed to impress. From sparkling receptions to three-course festive dining and bespoke Christmas packages, every celebration is designed with style, sophistication and ease in mind.

For those looking to elevate the traditional Christmas party, daring to be bold means creating an experience guests will rememberwhether through immersive entertainment, standout dining or celebrations set against one of London’s most striking backdrops. Our expert chefs craft seasonal menus that go beyond the ordinary, while dedicated event management and in-house AV support ensure

every detail is flawlessly delivered. Spacious, flexible rooms can be transformed for intimate dinners or vibrant festive parties, each designed to reflect your vision. From elegant drinks receptions to lively celebrations with entertainment, The QEII o ers

the freedom to create something truly distinctive.

Christmas in Westminster, surrounded by many of London’s most renowned landmarks, adds a touch of magic all its own. Guests can celebrate against twinkling city lights and iconic views, making every event feel extraordinary.

For end-of-year celebrations that feel e ortless yet unforgettable, dare to be bold with a festive experience that combines exceptional hospitality, standout surroundings and the expertise to make every celebration sparkle.

You can find further details about the Christmas parties at The QEII here:

MEETINGS & EVENTS

The Cuckoo Club – where London parties

The Cuckoo Club, located in the heart of central London, is the perfect venue for a range of events, from brand launches and corporate gatherings to unforgettable parties. With an experienced and passionate team at your service, this bespoke, boutique venue o ers delectable drinks, catered cuisine, and superior service to exceed your expectations and impress your guests.

Boasting 5,000 square feet of glamorous interior design spread over two floors, The Cuckoo Club combines style and substance in a unique and contemporary setting. With a capacity of 450 guests, this versatile venue features a stunning club bar in the basement and a top floor that

Elevate your next multi-day event at Destination Emirates Old Tra ord

If you’re looking to host a multi-day conference, exhibition or celebration that blends world-class facilities with unforgettable experiences, The Point at Destination Emirates Old Tra ord – the home of Lancashire Cricket - stands in a league of its own.

A space designed to Impress – The Point

Flooded with natural daylight and boasting impressive views of the famous cricket pitch, The Point provides a flexible environment for large events. With capacity for up to 1,000 delegates, the space can be configured to suit your needs - from theatre style to exhibition layouts with breakout zones.

Stay on-site – Hilton Garden Inn

One of the biggest advantages of choosing

can e ortlessly transform into a beautiful restaurant.

For over fifteen years, The Cuckoo Club has maintained its position as one of London’s premier latenight institutions, attracting the city’s most discerning night owls. Its superb central

London location makes it the ideal venue for a wide variety of events.

O ering a range of Mediterranean dishes, drinks, and bottles, guests can also indulge in innovative cocktails crafted by some of the country’s most dynamic

mixologists.

The Cuckoo Club provides a fantastic atmosphere with the best live music and exciting DJs, ensuring an unforgettable experience for all attendees come. Find out more through the QR code.

Emirates Old Tra ord for your next event is the convenience of the on-site, 4-star Hilton Garden Inn hotel. Delegates can stay just moments from The Point making transitions from events to evening drinks, and downtime e ortless.

Complimentary on-site

Parking

With 500 parking spaces available just a short walk

from The Point and the on-site Hilton Garden Inn at Destination Emirates Old Tra ord, delegates can arrive stress-free, avoid city-centre parking costs, and enjoy a seamless start to their visit.

More than just an event venue

As the home of Lancashire Cricket since 1864, Emirates Old Tra ord has hosted a

wide range of international and unforgettable fixtures, witnessing some of the very best historic cricketing moments, and boasts a rich cricket heritage which can be enjoyed throughout the venue.

Want to hear more? Get in touch with the events team:

MEETINGS & EVENTS

Storey Club – space to meet, whenever you need it

Meetings and events are where decisions are made, ideas take shape, and relationships deepen. At Storey Club, the setting is considered so the moment can take centre stage.

We believe meeting and event spaces should inspire confidence and let people focus on the moment.

Whether it’s a board meeting, workshop, panel discussion, or private presentation, every experience is designed to feel seamless from start to finish.

Across two landmark London locations, Liverpool Street and Paddington, Storey Club o er a range of adaptable spaces, from

intimate meeting rooms to auditorium style settings, giving you the flexibility to host with ease. Furniture, lighting, acoustics, and technology work together to support focus, collaboration, and energy without distraction. Integrated AV and reliable connectivity

make hybrid meetings, presentations, and live events e ortless.

What truly sets Storey Club apart is the people. Our experienced team supports everything from event planning to on the day delivery, ensuring every guest feels looked after and every

detail runs without a hitch so hosts can stay present. A place to meet. A place to think. A place to wow.

This is Storey Club.

bookings@ storey.co.uk

Bodleian Libraries - a venue like no other

At the very heart of Oxford, the Bodleian Libraries o er a truly distinctive setting for your next event. Home to some of the most recognisable architecture in the city, the Bodleian Libraries have an atmosphere that is both inspiring and quietly impressive, making them ideal for corporate dinners, drinks

receptions, lectures and private gatherings. Guests are welcomed into spaces that have hosted scholars, thinkers and leaders for generations, giving every occasion a sense of history and significance.

From elegant receptions in the Divinity School beneath its vaulted ceilings, to drinks receptions in the historic Convocation House, each event is carefully hosted to suit the tone and purpose of

the occasion. The Bodleian Libraries work closely with trusted partners to deliver seamless service, exceptional catering and thoughtful production, ensuring every event is brought to life with care and precision.

Centrally located and easily accessible, the Bodleian o ers organisers a rare opportunity: to host guests within an internationally renowned institution while enjoying the

flexibility, professionalism and attention to detail expected of a leading events venue.

For organisations seeking a setting that reflects ambition, heritage and intellectual gravitas, the Bodleian Libraries stand apart as one of Oxford’s most compelling choices.

Email: events @bodleian.ox. ac.uk

MEETINGS & EVENTS

Summer events in a historic setting at Leeds Castle

With a range of unique venues set within its historic estate, Leeds Castle provides an unforgettable setting for summer corporate events.

Just one hour from London and surrounded by more than 550 acres of stunning parkland, guests can enjoy both indoor and outdoor celebrations, from relaxed daytime gatherings to atmospheric evening events.

Host your gathering within the Castle itself, a remarkable setting for summer entertaining, or choose the private 16th-century Maiden’s Tower, perfect for summer barbeques, corporate away days and overnight stays, with beautifully appointed spaces that open onto a secluded

walled garden. Guests may also choose the Fairfax Barn, a versatile venue for lively summer parties.

For larger gatherings, our beautiful marquee lawns provide a picturesque setting within the historic grounds

of Leeds Castle. The Cedar Lawn, with its expansive space and uninterrupted views of the Castle, can accommodate up to 500 guests, while the Pavilion Lawn provides a more secluded option for up to 200. With thoughtfully

curated catering and flexible summer party packages, Leeds Castle promises an enchanting atmosphere, exceptional service, and a summer celebration that will be remembered for years to come.

Set a new standard for your next event at Tottenham Hotspur Stadium

Since opening in 2019, the stadium has received 37 prestigious industry awards spanning hospitality, design, accessibility and sustainability, cementing its reputation as a leader in global event experiences. Recent accolades include

Best UK Event Venue at the 2025 Micebook Awards and the Visiting Directors Award at the 2025 Stadium Events & Hospitality Awards.

Designed to transform events into unforgettable experiences, the stadium o ers an exceptional range of flexible, fully customisable spaces suited to everything from intimate meetings to large-scale conferences

and exhibitions. With cuttingedge technology, including 1,800 digital screens, and an expert in-house team, every detail is delivered seamlessly.

Sustainability sits at the heart of the venue, powered by 100% renewable electricity and accredited with ISO 20121 for sustainable event management. Guests can also enjoy world-class catering, from vibrant street

food to refined, Michelininspired dining.

Whether hosting 20 guests or 1,000, Tottenham Hotspur Stadium provides a striking, versatile backdrop where businesses can connect, collaborate and create truly memorable moments.

Two landmark London locations: Liverpool Street and Paddington

Capacity: 6-200 attendees

MEETINGS & EVENTS

Keeping

your events moving:

why MICE travel needs a proactive approach

In today’s unpredictable travel landscape, businesses need more than logistics: they need confidence. This is especially true for MICE travel, where complex itineraries and large groups leave little room for disruption.

At Travel Counsellors for Business, we believe the foundation of successful meetings, incentives, conferences, and events is a proactive travel partner. One that anticipates change, adapts quickly, and keeps everything moving seamlessly behind the scenes, even when the unexpected happens.

Duty of care is central to this. Knowing where your travellers are, supporting

them in real time, and ensuring their wellbeing is no longer optional – it’s essential. But true care goes beyond systems and tracking; it’s about human support when it matters most.

That’s why our clients value 24/7 access to a real

person. No call centres, no delays, no opening hours. Just immediate, expert guidance from someone who understands their business and their people.

In a world where plans can change in an instant, having a trusted partner makes all

the di erence. With the right support, MICE travel doesn’t just run smoothly – it delivers with confidence.

Email: Businesstravel@ travelcounsellors.com

Call: 0161 363 9688

Visit: Business. travelcounsellors.com

Westminster Security remains a trusted choice in highest quality security services

Headquartered in the heart of central London, Westminster Security takes its name from its prestigious Westminster base and its long-standing association with discretion, excellence, and trust.

Founded at the turn of the millennium, the company was created to address a

clear gap in the market: the need for truly highend, professional security services tailored to ultra-highnetworth individuals, private households, business owners, and senior executives.

At the time, much of the private security landscape was dominated by low-grade guarding services, with limited regulation and inconsistent standards. Since then, the introduction of Home O ce oversight and the

establishment of the Security Industry Authority (SIA) have transformed the industry, raising professionalism across the board.

Today, while many providers are eager to position themselves within the lucrative high-end security space, one name continues to stand apart. Westminster Security remains a trusted choice for discerning individuals, families, and organisations who value

reliability, discretion, and absolute peace of mind. Renowned for its meticulous attention to detail, exceptional service standards, and polished brand reputation, Westminster Security has firmly established itself as the industry leader and the preferred partner for luxury, bespoke security solutions.

Amazing things happen in the right ambience ñideas are born, barriers disappear, and problems are solved. For centuries Fishmongersí Hall has created moments that inspire, connect and transform. Let us host your next event.

Standing receptions for up to 350 guests

Cabaret seating for up to 100 guests

Seated dinners for up to 200 guests

VenueHire@FishmongersHall.org.uk

www.FishmongersHall.org.uk

events@bodleian.ox.ac.uk

MEETINGS & EVENTS

Impress your guests with a historic venue in the City

Fishmongers’ Hall is one of the oldest Livery Companies of the City of London, one of the ‘Great Twelve’. Boasting seven unique rooms that can support events from 8 - 350 guests. The Banqueting Hall is our most impressive room– a beautiful space that lends itself to cabaret conferences, seated dinners, and standing receptions.

A conference at Fishmongers’ Hall is more than a meeting of minds, it is a moment of influence.

In a setting that has hosted visionaries and decision makers for centuries, ideas are elevated, conversations flow, and connections take shape.

With seamless service, historic grandeur, and modern

event capabilities, your next industry defining gathering starts here. We are excited to unveil our upgraded audio visual experience for 2026, designed to make presenting at Fishmongers’ Hall

smoother and more impactful than ever.

Sitting adjacent to London Bridge, with superb transport connections via train, bus, river, and City airport. Thus, making Fishmongers’ Hall an

ideal setting for events in the City of London. Let us host your next event.

Contact the team for more details. VenueHire@ FishmongersHall.org.uk

E ortless celebrations above the city

Planning corporate events should feel exciting, not overwhelming. Located on the 9th floor of Hyatt Place London City East, PocketSquare Skyline Rooftop Bar and Terrace o ers a vibrant setting designed around a seamless experience, where floorto-ceiling windows frame

uninterrupted views of Canary Wharf and East London, transitioning e ortlessly from sunset gatherings to stargazing celebrations.

Suitable for both summer socials and Christmas parties, the venue’s best-selling Unlimited Drinks Package provides a structured and reliable approach to planning. By removing the uncertainty of open tabs and fluctuating budgets, it allows

for confirmed numbers and a fully inclusive experience from the outset.

Designed for groups of up to 80 guests, the o ering includes exclusive room hire, a resident DJ, festive décor, and a curated selection of reception bowls and canapés crafted by the award-winning Sotto Cucina kitchen. Freeflowing house beers, wines and spirits complete the experience, creating a lively

and sociable atmosphere throughout.

As part of Hyatt, the experience is further enhanced through the World of Hyatt loyalty programme, where event planners earn valuable bonus points redeemable for personal stays and holidays.

With every detail considered, PocketSquare delivers events that feel both e ortless and memorable.

The Countdown is On

The London Christmas Party Show moving to Shoreditch for 2026. The London Christmas Party Show 2026 is just around the corner, taking place on 16-17 June at the industrial-chic Shoreditch venue, Protein Studios.

A key date in the diary for anyone responsible for planning corporate events, this is where festive season inspiration begins in earnest. Created exclusively for PAs, EAs and event professionals, the two-day experience brings together the venues, suppliers and ideas that shape standout corporate occasions, from Christmas parties and conferences to away days, awards nights and everything in between.

What is the London Christmas Party Show?

Organised by Story Events, the London Christmas Party Show is an awardwinning exhibition that brings together the UK’s top Christmas venues and event suppliers with hundreds of event bookers. It’s a MUST-ATTEND event for PAs and EAs seeking event inspiration for their Christmas events and beyond.

A brand-new host venue

This year, the Show heads East into one of London’s most creatively charged neighbourhoods, taking over Protein Studios in Shoreditch, just moments from Liverpool Street and Old Street.

Spanning 17,000 sqft across six interconnected studio spaces and a brand new outside courtyard, Protein Studios o ers a distinctly industrial-chic aesthetic.Think high ceilings, polished concrete floors and an abundance of natural light,

providing the perfect canvas to elevate the Show experience and introduce a fresh wave of creative energy.

Better yet, we’re joined by some of the venue’s trusted P.S. Family partners, including Cater, KSS Audio, Yahire and OK TO Colour. These are the experts who know the studios inside-out, delivering standout events time and time again with energy, creativity and seamless execution.

Meet with London’s top venues and event suppliers

This year’s Show will welcome 150 of London’s top event venues and creative suppliers, ready to assist you with all your event needs, all under one festive roof. Exhibitors include, Aces High, Best Parties Ever, Canopy by Hilton London City, Ce La Vi, Cirque Le Soir, D3 Collective, F1 Arcade, Fortnum &

Masons, Foxhills, Gordon Ramsay Hells Kitchen, Paradox Museum, The Evolv Collection, The Lucky Goat and so many more!

Stay ahead of the curve with the jampacked content programme

Be sure to set aside some time to sit in on one of the educational seminars on o er over both days of the Show. Stand-out sessions include Top New Venue Openings, Suppliers Shaking Up the Industry and Crisis Management in Events.

You can also experience the latest creative event suppliers in the free-toattend workshops, including A Wine Masterclass with Lunzer Wine, Festive Keyring Making with The Grix Sisters, a Community Meal Workshop with Cook for Good and so many more. Each designed to give you practical inspiration you can take straight back into your own event planning. Secure your complimentary ticket and join us on 16-17 June 2026 at Protein Studios for two days of festive event inspiration. Enjoy complimentary food and drink, immerse yourself in our festive show theme, discover fresh ideas for your next event, and connect with the industry’s leading suppliers.

Register today!

Elevate your events: the rooftop season begins

Skyline views, open-air terraces and standout venues set the stage for unforgettable summer events in London and beyond…

As summer arrives in the capital, event planning quite literally reaches new heights. London’s rooftop venues come into their own during the warmer months, o ering a refreshing alternative to traditional indoor spaces. For PAs and EAs looking to impress, inspire and elevate their events, the city’s skyline provides a spectacular backdrop — and nowhere does this better than along the vibrant South Bank.

With its riverside energy, cultural landmarks and ever-evolving hospitality scene, the South Bank is home to a growing collection of rooftop terraces that blend atmosphere with accessibility. These spaces are perfectly suited to summer receptions, client entertaining and team celebrations, combining panoramic views with flexible event formats. From relaxed networking drinks to more structured gatherings, rooftop venues bring a sense of occasion that’s hard to replicate elsewhere.

Across central London, the demand for open-air and terrace spaces continues to rise — and suppliers are responding with increasingly creative and versatile

options. Among them, Benugo stands out for its diverse portfolio of rooftop and outdoor venues in some of the city’s most unexpected locations. From the leafy, unique setting of London Zoo to the reimagined spaces on the roof of the former John Lewis Oxford Street store, Benugo o ers event organisers access to distinctive environments that balance practicality with personality. You’ll find Benugo venues outside the capital too – including Ashmolean Museum in Oxford where PA Life Club will visit on 2 June. These venues are designed with flexibility in mind, making them ideal for everything from corporate summer parties to more intimate gatherings. For those seeking a truly elevated experience, the PocketSquare Skyline Bar and Terrace delivers on both style and setting. Located on the ninth floor of the Hyatt Place London City East, this striking rooftop space boasts uninterrupted views across the city skyline. It’s a venue that e ortlessly combines contemporary design with a relaxed, social atmosphere — perfect for events that aim to leave a lasting impression.

What makes rooftop venues particularly appealing is their ability to transform the familiar into something memorable. Even for London-based teams, seeing the city from above brings a fresh perspective, creating a sense of escape without leaving the urban core. For visiting delegates, it o ers an immediate connection to the city’s energy and identity.

Of course, British summer can be unpredictable, but many rooftop venues now incorporate adaptable features such as retractable roofs, covered terraces and indoor-outdoor flow — ensuring events can run smoothly whatever the weather. This blend of flexibility and flair makes rooftop spaces a smart, as well as stylish, choice.

As you explore this section, you’ll discover a curated selection of some of the best rooftop venues — each o ering its own take on summer in the city. Whether you’re planning a large-scale reception or a more intimate gathering, these elevated spaces promise to bring a new perspective to your events calendar.

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SEASONAL MENUS, PERFECTLY CURATED

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ROOFTOP VENUES

Event by Benugo

Summer in London calls for unforgettable events in extraordinary settings and at Events by Benugo, we’re proud to o er a collection of rooftop and open-air spaces that truly capture the season.

At the stunning 1864, guests can enjoy panoramic Central London views paired with vibrant, seasonal menus—perfect for summer parties and sunset receptions. Along the river, the Balcony Bar at BFI Southbank provides a relaxed yet stylish setting, ideal for drinks-led events overlooking the Thames.

Down at the Smith Centre within Science Museum, event planners can find a contemporary backdrop with access to outdoor terraces, blending innovation with relaxed summer

entertaining.

For something more immersive, ZSL London Zoo o ers unique outdoor spaces where guests can celebrate surrounded by nature in the heart of the city.

Meanwhile, the historic

College Gardens at Westminster Abbey delivers a rare opportunity to host events within London’s oldest cultivated garden, combining heritage with a quintessentially British summer atmosphere.

From skyline views to hidden gardens, our venues are designed to make the most of longer days and warmer evenings—creating memorable experiences that linger long after the season ends.

Elevated Summer events on South Bank

When it comes to summer events in London, nothing sets the scene quite like a rooftop terrace - and nowhere does it better than South Bank.

Along this stunning riverside stretch, summer is when the neighbourhood truly comes alive. Brimming with unique venues, pop-up gardens and rooftop terraces,

the area buzzes with music, culture, and entertainment, creating an atmosphere unlike anywhere else in the capital. From sunrise meetings and networking events to summer parties and celebrations, South Bank makes any occasion feel special.

This year, the season feels even more exciting as South Bank marks the 75th anniversary of the Festival of Britain - the landmark

moment that helped shape the area into the worldrenowned cultural destination it is today. That spirit of creativity and celebration continues to define the neighbourhood, making it an exceptional place to host an event this summer.

Few locations in the city can rival a rooftop terrace overlooking the River Thames and London skyline. Choose from spectacular spaces including the Bu ni

Chao Deck at the National Theatre, the Seventy5th Balcony Bar at Southbank Centre, the chic rooftop cocktail bar of 12th Knot, or contemporary meeting space with breakout balcony at Sustainable Ventures.

Explore our online directory to find your ideal space at:

LONDON’S CENTRE STAGE

In 2026, South Bank celebrates 75 years since the Festival of Britain transformed this riverside stretch into a global cultural destination. Today, it continues that legacy as the backdrop to some of London’s most iconic events - including yours.

Whether you’re looking for a sparkling rooftop drinks reception, vibrant summer party, flexible meeting space with sweeping views of the river, or competitive socialising and teambuilding, South Bank’s extensive portfolio of inspiring venues has the answer.

Explore our venue directory at southbankvenues.london

Business Travel Show Europe 2026: Get your business travel on track

Business Travel Show Europe takes place 24 – 25 June 2026 at Excel London. This year’s event promises face to face time with even more suppliers, solutions, inspiration and networking across an action-packed two-day programme, guaranteed to provide your shortcut right to the heart of the latest innovations and trends that can help you save time and book travel better...

Cutting edge suppliers and solutions

With a 30+ year legacy, it’s the largest business travel event in Europe with over 200 suppliers including hotels, airlines, transfer services, travel management companies and more. Some of the leading business travel companies confirmed to attend include American Express GBT, FCM, London City Airport, Virgin Delta, Blacklane, Minor Hotels and

Visa Service Desk to name just a few.

Thought-provoking conference agenda

The two-day conference programme gives bookers access to up-to-the minute advice on topics including how to work with airlines, set up a corporate lodging programme and select a travel payment provider. Every session promises fresh perspectives and actionable

insights to help you better manage travel for your team and your organisation. Business Travel Show Europe takes place 24-25 June 2026 at Excel London.

Anyone who buys or books travel for their business is invited to attend Business Travel Show Europe for free by registering at business travelshow europe.com /register

The EA’s secret weapon for global ground logistics

44

In corporate travel, the EA’s role has shifted from “booker” to “global crisis manager.” With itineraries changing by the hour, the pressure to maintain seamless executive travel, while ensuring duty of care across di erent time zones, has never been more demanding.

Limos4 is made for the complexity of the modern C-Suite. We specialize in end-to-end chau eur services in over 200 cities worldwide,

ensuring that “global” never means a drop in standards. Our service o ers proactive real-time tracking and a dedicated central 24/7 desk, giving you total control over every mile of your executive’s journey.

Whether it’s a multi-city roadshow in Europe or a last-minute airport transfer in Singapore, we provide the consistency and reliability that PAs depend on.

Ready to upgrade your executive’s travel experience? Join the world’s leading EAs who trust Limos4 to deliver

the gold standard globall. Scan the QR code to connect with our team and see how we turn global ground logistics into your competitive advantage. limos4.com

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Smarter Bookings, Greener Travel: SWR Business Direct Headlines The PA Show Summit this autumn

The PA Shows serve as the flagship gathering for executive support professionals. As the headline sponsor for The PA Show Summit in October, SWR Business Direct is ideally positioned to engage directly with its core audience of PAs, EAs, VAs and O ce Managers…

This sponsorship isn’t just about brand visibility; it’s a strategic move to show the people who actually book the travel how much easier their lives can be. For these professionals, the show is the primary hub for networking, professionals and personal development, making it the perfect environment for SWR Business Direct to demonstrate how they can streamline corporate travel management.

Train travel improves employee productivity and wellbeing

Choosing train travel over driving isn’t just a logistical preference; it’s a major win for business productivity and employee wellbeing. Travelling by rail e ectively becomes an extension of the o ce. Onboard features like free Wi-Fi, dedicated quiet zones, and comfortable seating with tables allow employees to clear their inboxes or prepare for meetings while on the move. This eliminates the “dead time” spent behind a wheel in tra c, which often

leads to stress and fatigue. By the time employees arrive, they are refreshed and ready to work.

Sustainability scores high

Sustainability is another critical driver. As businesses face increasing pressure to meet environmental goals, switching from road to rail is one of the most e ective ways to lower a company’s carbon footprint. SWR Business Direct simplifies this transition by o ering built-in carbon footprint reporting, which helps organisations track and compare the impact of their journeys across di erent transport modes to support compliance reporting.

Smarter and cost-saving bookings For assistants, the administrative savings are just as significant as the environmental ones. SWR Business Direct is a completely free-to-use platform that consolidates all UK train bookings into one central hub—not just

those on the SWR network. This means no more chasing physical receipts or manually processing individual expense claims, as everything can be managed through a single account with flexible payment options like invoicing. The platform also includes a lowest fare finder to ensure the best possible price is always secured, and it removes the burden of booking fees entirely.

The tool further empowers support professionals by allowing them to set clear travel policies, such as restricting first-class travel to specific journey lengths or setting spending limits for di erent team members.

With features like e-ticketing and 24/7 account access, SWR Business Direct removes the friction from the booking process, giving VAs and PAs more time to focus on high-level tasks while ensuring their executives travel e ciently and sustainably.

The future of connected travel and meetings technology

Travel and meetings management - together like never before

From flights and hotels to meeting rooms and attendee management, ClarityGo and MeetingsPro bring your travel and meetings management together like never before.

Book and manage smarter

AI-powered trip management surfaces the best options instantly, with policy compliance built-in, so you spend less time checking and more time doing.

Stay in control

Real-time itinerary visibility, automated approval workflows and live disruption alerts mean you’re always one step ahead - even when plans change.

Built for the way PAs work

Clarity’s technology is designed around the people who keep businesses moving. Intuitive, reliable, and backed by a team that knows business travel and meetings inside out.

BUSINESS TRAVEL

Blacklane unveils new brand and enhanced corporate booking platform

Blacklane has unveiled a newly evolved modern luxury brand identity as the global chau eur service eyes increased global expansion and reinforces its commitment to exceptional hospitality and business travel.

As part of the evolved new look, the dedicated bookers portal - a platform dedicated to those who book travel for someone else - has been enhanced to make executive travel smoother and more intuitive for PAs and EAs.

Rooted in ensuring that the journey is as important as the destination, Blacklane’s evolved brand embodies the concept of ‘flow’ - the state of deep focus, clarity, and purpose that drives creativity

Travel and meetings management is changing: What this means for PAs

Clarity unlocks time and control for PAs by combining cutting-edge technology and experienced people.

Does AI really belong in a world of complex itineraries, shifting priorities and executive expectations?

The most e ective change isn’t happening where technology replaces human judgement. It’s happening where intelligent technology removes the admin that gets in the way of it. The searching. The cross referencing. The chasing. The spreadsheets.

Nowhere is this more powerful than where travel and meetings overlap. Too often, they’re managed in isolation – separate tools, separate workflows, separate organisations. But real-world trips don’t work like that.

They’re connected by nature: flights, venues,

and performance, so travellers arrive in the right frame of mind for the work ahead.

This comes to life through the redesigned website and app all o ering a more streamlined, user-friendly experience from search and booking to post-trip

feedback. For travellers, it reinforces Blacklane’s promise of thoughtful, detaildriven service across airport transfers, city-to-city journeys, and hourly bookings.

Together, these changes strengthen Blacklane’s position as the trusted

global chau eur service for corporate travel, combining human care, consistency, and seamless execution for both travellers and the professionals who book for them every day with confidence at every touchpoint.

attendees, agendas, approvals - all of it and more.

AI-enabled platforms bring these elements together, creating joined-up itineraries, streamlining approvals and surfacing the best options instantly.

When technology does the heavy lifting, PAs stay firmly in control, supported by the human experts of their TMC

– using insight, judgement and relationships to ensure nothing falls through the gaps - especially when plans change.

This combination of AI-powered technology and human service defines great travel and meetings management.

Clarity is at the forefront of this approach, with ClarityGo

and MeetingsPro bringing travel and meetings together as one connected experience – backed by specialists who understand both.

Discover how travel and meetings work better together.

SWR Business Direct: the smarter way to manage your business train travel

Put your organisation in control with Business Direct, the platform that empowers you to book, plan, and manage your train travel your way. No matter your business goals—from cutting costs and reducing your carbon footprint to enhancing employee well-being—our business train travel solutions can help you achieve them.

Travel across Britain with ease.

• Book tickets for any time, with any train company across Britain.

• Zero booking fees and no hidden charges, and no fixed contracts.

• Select your seating with our seat map option (valid train services only)

• Buy tickets and save money on events and experiences with SWR Rewards

Business

Travel, Made Simpler

For personal and executive assistants, organising business travel can sometimes feel like solving a very complicated puzzle. Flights need to align with packed diaries, meetings move at short notice, and there is always the hope that everything runs smoothly on the day.

Private jet charter can take some of that pressure away. Rather than trying to fit a busy schedule around commercial airline timetables, flights can be arranged entirely around your executives. Departure times can be adjusted to suit the day’s agenda, and smaller regional airports can often be used, helping to reduce travel time and avoid the busiest terminals.

For assistants managing demanding schedules,

With our fast and reliable refund policy you can say goodbye to long waits. While other providers can take up to 14 weeks, Business Direct refunds the majority of tickets within 24 hours of the initial request.

this flexibility can be a real advantage. Meetings in multiple cities within a single day become far more achievable, and teams can travel together rather than navigating di erent commercial flights.

Just as importantly, the logistics are handled behind the scenes. From sourcing the right aircraft to coordinating catering and ground transport, every detail is taken care of so the journey runs smoothly.

At Volanteus, we work closely with personal and executive assistants to make business travel as straightforward as possible. When plans inevitably change, it helps to have a travel solution that can change with them.

020 3876 8000 fly@volanteus.com.

We o er flexible payments, you can pay by card or set up a business account—the choice is yours. We o er full support and training, and we can get your account set up in as little as 20 minutes. The service is tailored to your

unique business needs.

Get started today! For more details, email businessdirect@swrailway. com, if you prefer a 1-2-1 conversation, please call 07929 871807.

Ireland & Northern Ireland: Connected, characterful, conference-ready

In this Meet In guide, we feature Dublin and Belfast and some of the best of the standout city-centre venues, seamless access and the warm welcome these cities o er to impactful meetings and events…

For PAs and EAs planning meetings and events, Ireland and Northern Ireland o er a compelling blend of accessibility, personality and professional delivery. At the heart of this appeal are Dublin and Belfast — two vibrant capitals where city-centre hotel venues combine convenience with character.

In Dublin, a strong portfolio of internationally recognised hotels and stylish boutique properties places delegates within walking distance of key business districts, cultural landmarks and nightlife. Venues are well-equipped for conferences, board meetings and private dining, with experienced

teams who understand the pace and expectations of corporate events.

Belfast o ers a similarly compelling proposition, with a growing reputation as a forward-thinking events destination. Its compact city centre makes logistics

simple, while a range of modern hotels and refurbished historic buildings provide flexible, high-spec event spaces. The city’s transformation in recent years has brought renewed energy, making it an exciting choice for organisers seeking something fresh yet dependable.

Both cities benefit from excellent air connectivity to the UK and Europe, making travel straightforward for delegates. Add in renowned hospitality, strong supplier networks and a genuine sense of welcome, and Ireland and Northern Ireland stand out as destinations where meetings are not only e cient, but memorable.

Classic elegance in the heart of Belfast

The Europa Hotel is a worldfamous hotel in the heart of Belfast city centre. Known for its refined elegance, the hotel features stylish decor, a contemporary bistro, a relaxing piano bar lounge, the new Parlour Lounge and a range of impressive event spaces.

This four-star property is ideally suited to both leisure and business travellers, as well as those seeking a premium venue for special occasions. The hotel o ers 272 beautifully appointed and recently renovated bedrooms, each featuring luxurious interiors, modern amenities, and king-sized beds with

A taste of the high life

Just a five-minute walk away is the five-star, Grand Central Hotel, another Hastings Hotels property, o ering additional overnight hosting and event capacity. With 300 bedrooms, including 10 suites, and a variety of dining options such as Ireland’s tallest bar, The Observatory, the Grand Cafe, and the AA Rosette-awarded Seahorse Restaurant, the Grand Central Hotel complements the Europa perfectly. It features further meeting spaces, including two meeting rooms and the Panorama Suite, an elegant reception space for up to 80 guests. For more exclusive occasions, The Cavern provides a unique, premium private dining experience for up to 12 guests, hidden behind a piece of artwork.

Overall, Belfast is widely recognised as a leading destination for events. Having been named Best Events Destination

plush bedding.

The Europa Hotel is at the heart of meetings and events in the city o ering a variety of elegant spaces tailored to suit any occasion. Supported by an experienced and dedicated events team, every detail is

carefully managed to ensure a seamless and

memorable experience.

Whether hosting a board meeting or an intimate gathering in one of the many conference rooms, a large-scale event in

the Exhibition Centre, an evening of fine banqueting in the Penthouse, or a grand gala in the Ballroom, the hotel provides outstanding options for all meetings and occasions. Guests can also enjoy bespoke menus created by award-winning chefs to suit both individual tastes and budgets.

at the C&IT Awards for five consecutive years (2021–2025), the city has demonstrated outstanding performance, hosting 121 conferences and welcoming over 34,500 delegates between 2024 and 2025.

Beyond its events o ering, Belfast has also established itself as a must-visit city, celebrated for its thriving food scene, rich history, and lively nightlife. This is reflected in its inclusion in National Geographic’s ‘The Cool List’ in 2024, which showcases the 30 most exciting destinations to visit. More recently, Belfast was named one of the 15 Best Places to Visit in the UK for 2025 by Time Out.

Turning Belfast Golden: voco Belfast

Four-star stays, standout events, and a city that surprises — voco Belfast is the “reliably di erent” choice for PAs, EAs and corporate bookers who expect more. Belfast has a story to tell — and voco Belfast puts you right at the heart of it.

Situated in The Gasworks district, this contemporary four-star hotel is ideally placed for business travellers and event organisers who want the best of the city on their doorstep. Think contemporary dining, buzzing cultural venues, distilleries, Titanic, rugby, golf, football and so much more. Belfast is a compact and walkable city. Access is easy from the UK – just an hour flight from London and within the island we have excellent rail, coach and private transfer connections.

As part of IHG Hotels & Resorts’ refreshingly individual voco brand, the hotel o ers everything you’d expect from a trusted four-star property. Guests enjoy stylish, highly spacious, well-appointed rooms designed for both rest and productivity, with the warm, characterful service that sets voco apart.

IHG One Rewards members can earn and redeem points on every stay, making it a natural fit for frequent corporate travellers and the PAs who manage their bookings.

Meetings & Events that mean business For PAs and corporate bookers, voco Belfast delivers where it counts. The hotel’s dedicated meetings and events spaces are flexible, fully equipped, and supported by an experienced events team who take the pressure o from enquiry to final applause. Whether you’re coordinating an intimate board meeting, a full-day conference, or a team awayday with a di erence, the hotel’s day delegate packages are designed to keep everything seamless – from AV setup to co ee breaks that actually impress.

Great food, right where you need it On-site dining at voco Belfast is anchored by POMO, the hotel’s vibrant restaurant and bar, where

NEED TO KNOW

120 bedrooms

Car park

Restaurant & bar

7 meeting rooms

Outside terrace / green area with water feature / River Lagan towpath

fresh, locally inspired menus meet a relaxed yet refined atmosphere. Whether delegates are unwinding over a working lunch, clients are being entertained over dinner, or a team is celebrating a successful conference at the nearby ICC Belfast, POMO delivers the kind of food and hospitality that makes an impression. It’s the detail that turns a good event into a memorable one.

A city worth exploring Belfast is having a moment — and those who’ve discovered it tend to come back.

A city of remarkable resilience and creativity, it blends a rich industrial heritage with a thriving arts, food, and music scene that punches well above its weight. For delegates visiting for the first time, it rarely fails to delight. For PAs planning an event that needs to leave a lasting impression on attendees, Belfast brings an energy that few UK cities can match — and voco Belfast is the ideal base from which to experience all of it.

NYX Hotel Dublin Portobello

If you are looking for a hotel that o ers inspiring design, comfort and a perfect location, then NYX Hotel Dublin Portobello has it all, making it a practical choice for both business and leisure stays in the Irish capital…

Set in Portobello, just minutes from Dublin city centre, the hotel o ers a well-connected base that keeps you close to key attractions while still feeling part of a neighbourhood with its own character. St. Stephen’s Green is a 15-minute walk away, while Dublin Castle and the National Museum of Ireland are also within easy reach. Dublin Airport is just 11 km from the hotel, making travel in and out of the city straightforward. The surrounding area also o ers a mix of independent cafés, bars and canal-side walks, giving guests plenty to explore right on the doorstep.

Inside, the hotel balances contemporary design with a relaxed, functional feel. Interiors are modern and clean, complemented by locally inspired artwork that reflects the surrounding area without dominating the space.

The overall atmosphere is easy and adaptable, suited to both short stays and longer visits, whether travelling solo or as part of a group.

Bedrooms & fitness area

With 175 bedrooms, NYX Hotel Dublin Portobello o ers consistency and

comfort across all room types, with rates from €129.

Each room includes air-conditioning, complimentary WiFi and a dedicated workspace, supporting both productivity and downtime. Guests can also expect private bathrooms with free toiletries, tea and co ee making facilities and ample wardrobe space. Many rooms benefit from city or river views, adding to the overall experience. The layout and amenities are designed to be straightforward and comfortable, with everything needed for a seamless stay.

A fully equipped gym is available onsite, providing a convenient option for guests who want to maintain their routine while travelling.

Eating and drinking in

Clash Bar & Bites anchors the food and drink o ering, providing a consistent setting for drinks, dining and socialising, with a focus on quality, atmosphere and ease. Dining and social spaces play an important role in the overall experience. The hotel restaurant serves a daily bu et breakfast, including full English and Irish

options, alongside lunch and dinner menus that are designed to be flexible and accessible. The bar is a popular feature, o ering a wide selection of drinks in a setting that works equally well for informal meetings, casual dining or evening downtime.

There is also a regular programme of events that adds a social dimension to the stay. DJ evenings, bottomless brunch, sip and paint sessions, dating events and semi private gatherings take place throughout the year, o ering variety and making the space suitable for both individual guests and group occasions.

Sustainability is integrated into the hotel’s day-to-day operations, with energy-e cient systems and environmentally conscious practices in place. The team are approachable and knowledgeable, o ering practical recommendations to help guests make the most of their time in Dublin.

NYX Hotel Dublin Portobello o ers a well-located, comfortable and flexible stay with added social energy, making it a strong option for visitors looking to experience the city with ease.

The moment you realise the EA is holding the structure together

In this column we share real life stories sent to us by executive support professionals. We hope you will find these relevant to your role, and genuinely insightful. Please email our editorial desk if you’d like to share experiences from your assistant career...

The email arrived just before 7:00 am with a subject “Board pack updated. Please circulate immediately.”It was budget season, and the atmosphere across the finance floor had shifted.

If you have ever worked alongside a CFO during this period, you will recognise the feeling. Conversations become quieter. Email tra c doubles. Figures are checked, challenged and tested again, because every number tells part of the story of the business.

That morning the CFO’s diary looked like a game of financial Tetris. Calls with banks, meetings with auditors, discussions with consultants and internal briefings were stacked back-to-back across multiple time zones.

My role as EA to the CFO, while also supporting the wider finance function as Finance Team O ce Manager and providing cover for the CEO’s EA, sat right in the middle of it all.

The spreadsheets themselves were only one part of the picture. Behind every number sat an operational reality. Capital expenditure, operating costs and recruitment planning were all under discussion. Forecasts from di erent departments were being reviewed.

Working alongside the CFO becomes an unexpected education.

You begin to see how financial

decisions shape every part of an organisation. Developing professionally alongside the role was important to me. Completing PRINCE2 strengthened my ability to coordinate complex projects across teams, and the CIPD Level 5 qualification deepened my understanding of how organisational decisions a ect people, culture and leadership.

At moments like this, the Executive Assistant becomes something of a quiet conductor

While the leadership team focuses on interpreting the numbers and shaping strategy, someone needs to keep the entire structure moving smoothly. Calls begin on time. Information reaches the right people quickly. And when pressure builds, the calmest voice in the room may not belong to the person presenting the results.

Behind that calm sits a network. EAs rely heavily on collaboration with one another across the organisation. A quick conversation with another EA can unlock access to the right stakeholder, align

diaries across departments or prevent a clash that might derail an important discussion.

To build this trusted network contacts and knowledge happens slowly and often quietly. They are also built through kindness.

The lesson I learned that morning was simple

When organisations face pressure, decisions move quickly and the margin for error becomes smaller. In those moments, the EA is often the person holding the structure together behind the scenes. Not steering the ship, but making sure it keeps moving forward.

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Celebrate Christmas at the QEII Centre - where stunning views across Westminster meet exceptional food and seamless service.

Blank canvass spaces can be beautifully dressed, award-winning catering, and experienced events team make planning effortless, while the setting ensures a Christmas party your guests wonít forget.