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Whether you’re seeking a unique space or conference facilities, we’ve highlighted some of the best on o er in the UK
PA PROFILE
Samina Azam, EA to VP at Coca-Cola European Partners

HOW TO…
- Select the right fleet management supplier
- Plan an event at an academic venue
- Run a glitch-free themed event
‘OFFICE HOUSEWORK’ We find out why certain employees are left to these duller jobs
PLUS… Dyslexia at work: The challenges & solutions










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This weather! It feels like we’ve been transported to a Mediterranean island with permanent sunshine on tap. You’ve probably heard nothing but talk of this year’s summer, but as I’m British it feels only right that I should kick off this editor’s letter with a nod to this glorious sunshine.
With the summer months of course comes a swathe of events, and it’s been another busy few months for us, where we got face-to-face with our readers and industry friends. We headed to The Meetings Show and the brand new Confex North exhibition, plus we held the London Venues Summit.
I got the chance to host a panel during the Serviced Apartment Summit where my panellists and I discussed what the guest experience should be like when using an apartment – it really was a fantastic day and I hope everyone enjoyed the session.
To kick off this issue, I met with Samina Azam, EA to VP at Coca-Cola European Partners, who stars in our PA Profile interview. We discussed why she believes upskilling is so crucial to today’s assistant role, as well as how she has overcome stereotypes during her career. Read more on page 10.
“As I’m British it feels only right that I should kick off this editor’s letter with a nod to this glorious sunshine.”
Finding the perfect venue is often a top priority for many PAs. We have handpicked a selection of unique, academic and conference spaces to make sure your next event takes place in the ideal setting. You can find out more starting on page 23.
Tackling Specific Learning Difficulties (SLDs), such as dyslexia or dyscalculia, in the workplace may not be a priority for some employers, however it is something that needs addressing. On page 34 industry members with and without an SLD discuss what more can be done to help everyone affected.
After our Twitter poll online discovered that 67 per cent of PA Life readers are left to the office housework, on page 36 I chat to some assistants and experts about why these jobs are left to some employees, while others escape them.
I also got the chance to visit Worcestershire for the first time, as I spent the night at Stanbrook Abbey, part of the Hand Picked Hotels portfolio. It’s a fabulous setting for corporate events and away days and you can find out all about my stay over on page 38.
The PA Life Summit is fast approaching, and in this issue I’ve given you a rundown of the speaker line-up. Expect expert advice on artificial intelligence and team-building and much more. Turn to page 44 for details.
We can’t wait to welcome you all to the event in September where we can showcase some of our fabulous partners.
Jade Burke, Editor





Adding value
Our resident columnist, Declan Halton-Woodward explores how assistants can strive to add value in the workplace.
PA Profile
Samina Azam, EA to VP at Coca-Cola European Partners, features as our profile star, where she shares all on her time in the industry.
Venue round-up
Whether you’re seeking a conference, academic or simply a unique venue, we have it all in this issue’s selection of venues from across the UK.
Dyslexia at work: The challenges and solutions
In this issue’s roundtable, we chat to PA Life readers about how the workplace can adapt to support employees with dyslexia.
Are you left to the ‘o ce housework’?
We find out who is left to the ‘o ce housework’ and why certain members of the team are often the ones carrying out these tasks, while others escape them.
Checking in: Stanbrook Abbey Hand Picked Hotels’ Stanbrook Abbey in Worcester showcases its event spaces, from the on-site games room and library to its restaurant and stunning abbey.


Amy Green, JJ Media’s marketing and new business manager, claims technology is the way forward when hosting events.
Tried & tasted
We take a look at some statement restaurants in the capital, to help you make a lasting impression with your clients.
PA




Latest insight into the issues facing office support workers across the UK
Getting to travel for business comes with its perks, as a new study discovered that staying in a posh hotel is a massive bonus. We asked our Twitter followers what they prefer, and 67 per cent agreed it was all about the hotel. 33 per cent claimed that experiencing the culture was a great perk, while the option to try out the local cuisine got zero votes. Sorry to say, but the grub is our favourite perk!


How do you try to keep the feeling of being young? Do you indulge in pamper sessions? Perhaps an afternoon stroll is your preferred choice? Staying positive is the secret to feeling young, according to 50 per cent of our Twitter followers. 37 per cent said it was all about enjoying yourself, while 13 per cent simply asked for someone to ‘pass the wine’.
After research by Adzuna found that Brits taking a career break could potentially lose up to £1,300 off their annual salary, we asked our followers in a poll if they’d consider it. Surprisingly, 60 per cent of you are more than up for a break from you careers, while 40 per cent love their job and would never consider it.


Do you avoid exercise at all costs? It turns out that in a poll of 2,000 UK adults by the British Lung Foundation, 23 per cent admitted that they try and avoid it. Via a Twitter poll, we discovered that 20 per cent of PA Life readers felt the same. Meanwhile, 80 per cent claimed they were a total gym bunny and never missed a session.
A new study has revealed that 42 per cent of Brits would be prepared to take a pay cut if it meant they would be more fulfilled. Jade Burke, editor of PA Life, asks why it’s not all about the money anymore?

It’s so refreshing to hear that employees do value their career and don’t just see it as a traditional nine-to-five role.
Jade Burke
“The right career choice can be more than financially rewarding; it can also contribute positively to your mental health,” said St Andrew’s Healthcare HR director, Martin Kersey, in a recent study.
We’ve all be there – in a job that pays the bills and everything in between. But you can’t shake that feeling of dread when you walk through the doors to start your working day. And it seems it isn’t all about the money anymore when it comes to our jobs, as many Brits now consider the pay check to be less important.
In fact, according to a new study of 2,000 workers by mental health charity St Andrew’s Healthcare, half admitted they would prefer a job that didn’t pay particularly well, but which left them feeling fulfilled. Just 20 per cent would opt for a well-paid but unfulfilling job. Meanwhile, 42 per cent claimed they would be prepared to take a pay cut if it meant they would be more fulfilled and rewarded in their work.
It’s so refreshing to hear that employees do value their career and don’t just see it as a traditional nine-to-five role that brings in the dough at the end of the month.
Getting the chance to make a difference in the workplace and feel challenged certainly makes for a better day; one where employees can put their stamp on a task and express themselves. I certainly love the fact that I can walk into the office and showcase my creativity throughout the day, by managing different jobs and offering my suggestions to the various tasks at hand.
According to the 2,000 workers who were surveyed, satisfaction came out top, while good company, a sense of purpose, unpredictability and the opportunity to learn new things were all priorities.
We bandy around the term ‘job satisfaction’ so often that it really shouldn’t be ignored – our mental health depends on it. As Kersey explained: “The right career choice can be more than financially rewarding; it can also contribute positively to your mental health.”
With such a current key focus on the importance of mental health in the workplace, it’s never been more imperative to find a role that is right for you . It can be an overwhelming thought, but as the saying goes, ‘work to live, don’t live to work’.























Sharing your skills and helping others in the workplace is crucial to supporting a business as a whole. Declan Halton-Woodward, EA to CEO at Handelsbanken Wealth/Heartwood reveals why assistants should strive to add value wherever possible in such a changing industry


Sometimes adding value means taking on duties outside our remit or lending a helping hand to other people around the office.
Declan Halton-Woodward
We are a cost to our business. We don’t earn money and we don’t make money, unlike most other departments.
Therefore, it is my belief that we have to add value wherever we can. I once heard that in order to justify our costs, we have to make our principal 30 per cent more productive. Most of us achieve that, by a country mile, but as our roles and our companies evolve, we must look for other ways to add value.
As executives, our managers have a broad-minded view of the business as a whole, and so should we. We must continually ask ourselves not what we can do for our principal, but what we can do for the wider business.
Say, for example, you have key skills in PowerPoint production, project management, or those dreaded pivot tables; can you teach those skills to other assistants or colleagues who may find them useful?
Another area we can add value is cost savings; we see how many different teams and departments operate and spend money, through our work, relationship building and even through checking expenses. Not only can we use this knowledge to come up with cost-saving ideas, but we can take one department’s cost initiatives and advise on how this can be applied to other teams. Perhaps we can work our networks to find cheaper suppliers for many of our wider office’s stationery/consumables/services/events, (as if we needed another reason to prove networking is King in the assistant world).
As a result of our extensive knowledge of the business we may be able to recommend and/or enact policies or procedures that save time, increase morale and make it easier for the business and its employees to work. Sometimes adding value means taking on duties outside our remit or lending a helping hand to other people around the office.
We must be innovators – coming up with ideas to predict, solve and mitigate issues, as well as creating efficiencies to increase productivity. While not all our ideas will be viable, we are proving our worth.
To be a great assistant in this changing environment, we have to constantly ask ourselves, how can we add value here?

It’s clear that the Coca-Cola brand runs through the veins of Samina Azam, EA to VP at CocaCola European Partners – her passion is palpable. With such a varied job role, Jade Burke visits the company’s headquarters in Uxbridge to find out why upskilling is so important to her and how she has overcome stereotypes during her career
Coca-Cola’s GB head office is as impressive as you can imagine it would be. Fridges stocked with every drink under the Coke brand, from the original Coke to Oasis and Appletiser litter the halls, while vintage branding is plastered across every wall. You’d never forget that you work for Coca-Cola here.
The reason for my visit to the Uxbridge-based HQ is to meet with this issue’s PA Profile star; Samina Azam, the executive assistant to Maria Kokkinou, VP for talent acquisition, management and development at Coca-Cola European Partners (CCEP). It’s a Friday morning and it’s a quiet day for

the office as the majority of the staff here work from home on a Friday – flexible hours are championed.
“Our offices are an amazing place to work. The feel is warm, cool and contemporary,” Azam tells me. But that doesn’t mean today is any less busy than the rest of the week, where Azam supports the VP, managing both their schedules and arranging team meetings.
“I organise team meetings both in the UK and across Europe, which includes evening events and team-building sessions. My VP travels regularly, so creating and clearly sharing detailed

I would like to see assistants be given a seat at the team table. They need to be recognised as an integral part.
Samina Azam
travel plans and itineraries are a fixed occurrence. I have recently been involved more specifically with supporting the Women in Leadership program here at CCEP,” she shares.
In the current industry, no assistant role is the same with some being responsible for minute taking, collecting their boss’ drycleaning or booking team-building events. Thanks to the evolvement of this job, more often than not, the assistant is seen as an integral member of the company, leading the way for many teams and departments.
Azam adds: “When I started out as a secretary at SmithKline Beecham, the role was a very traditional one. Fast forward to current day and my role is more of a business manager one.
“I would like to see assistants be given a seat at the team table. They need to be recognised as an integral part. Without the assistant, there would be no team, and they deserve recognition.”
Despite this, Azam has been plagued by stereotypes for much of her career, as well as when she was a young girl. But this hasn’t stopped her, in fact this has only spurred her on to reach more goals. “We are surrounded by stereotypes from a young age and the pressure is on to look and behave in a certain way,” she adds.
“My experiences have taught me to take control of my own path. I alone have the power to grow and have new experiences. I do not belong to any one category or box. I have earned my place at the podium through my sheer determination, hard work, focus and grit.”
Juggling such a wide range of tasks can be a demanding and overwhelming prospect,
Be passionate, simply love what you do and be where you want to be – life is too short to not be happy at work.
Samina Azam
making the need to stay motivated even more crucial. Azam believes enjoying your role is fundamental to keeping up a consistent work ethic. “Be passionate, simply love what you do and be where you want to be – life is too short to not be happy at work,” she explains.
Upon meeting Azam, it’s clear she remains true to her advice – she is extremely positive about her role here at CCEP and thrives on its busy nature.
Being a mum to two sons, finding a manageable work-life balance has always been at the top of her agenda, and through the option of flexible working and a supporting family, Azam has successfully found that.
While a work-life balance is key to many roles, getting the chance to upskill and expand your qualifications is just as crucial. With the traditional assistant role slowly disappearing, never has it been more valuable to broaden your skillset.
Azam enthuses: “Continuously upskill yourself. We are fortunate there are so many different ways in which we can access learning. So whether it’s on the job, external training or taking that language class for Spanish that you’ve been meaning to pick back up, keep learning.”
Certainly, Azam’s advice will ring true with many members of the industry, whether they are a virtual assistant, personal, executive or office administrator.
But what words of wisdom would she offer her fellow peers or aspiring PAs? She says: “Know you have no boundaries or limits unless you yourself set them. Aim high, work hard and make it happen. Oh, and don’t be afraid to take chances; what’s the worst that can happen?”




Over hundreds of years, the Tower has provided the backdrop to glittering banquets, fabulous celebrations and splendid royal occasions. From intimate dinners to magnificent receptions and large conferences, we have a variety of unique event spaces, ideal for all occasions.
The New Armouries’ event spaces are modern and versatile, perfect for hosting conferences, large meetings or lavish banquets. The Banqueting Suite can accommodate up to 300 guests for a reception and the boardroom and syndicate rooms o er spaces suitable for smaller meetings.

At the centre of this ancient fortress and World Heritage Site is its oldest and most recognisable building – the White Tower. With spectacular views of the River Thames and Tower Bridge, this impressive and historic space can host truly unique dinners for as intimate as 12 to a maximum of 90 guests, and has capacity for 250 for a standing reception.
Step into the luxurious lodgings of past Medieval Kings and enjoy an intimate celebration in the Tower’s Medieval Palace.
Dine in Henry III’s Privy Chamber – the Wakefield Tower, a wonderfully vaulted room that can host up to 40 for dinner and 80 for a reception. This really is the ultimate Summer Palace as on a fine summer evening, guests can also enjoy a drinks reception on the Battlements, which have stunning views overlooking Tower Bridge and the River Thames.
No experience to The tower of London would be complete without a visit to see the world-famous Crown Jewels. Book a Private Jewel House Tour prior to your reception or dinner and enjoy a once-in-a-lifetime opportunity to view the magnificent crown regalia in the erudite company of our warders. Speak to a member of our expert team to discover how you can plan a truly memorable event for your organisation.
CONTACT DETAILS: Contact a member of our team to start planning your next event today: Visit: Hrp.org.uk/hireavenue | Call: 020 3166 6226 | Email: toweroflondonevents@hrp.org.uk

Chelsey Kendall “
Choosing a unique venue isn’t only about the wow factor – it needs to service your guests’ practical needs.
Chelsey Kendall, venue and event sales manager at King’s College London’s Science Gallery, dishes out some valuable tips on planning a unique event at an academic venue

‘A dull and run-of-the-mill venue for our next event please’, said no one, ever. Opting for a unique, academic venue offers scope to showcase your brand and exercise your creativity. Who wouldn’t want the pent-up demand, in-the-know, exclusive venue everyone is talking about? However, event planners should beware of clashing unique with inexperienced, and creative with impractical.
The guestlist
Choosing a unique venue isn’t only about the wow factor – it needs to service your guests’ logistical and practical needs. Ask yourself whether you may have accessibility requirements among your guests? If you do, you need to be looking for a space which can fully accommodate your group. Are you confident that the chef has the experience and team to be capable of servicing all the dietary needs of your party? There is nothing worse than seeing a VIP still
waiting on their gluten-free starter five minutes into service.
The event team
If you want to go all out creatively, ensure you are liaising closely with the events team at your chosen venue from the get-go. They should be as inspiring as the venue itself to ensure you shine on the night.
The location
Is your chosen venue not only in a stunning location, but does it have good transport links? It is such an easy pitfall to get so carried away with the beauty of the architecture, or the fabulous sound system that you cause your guests a violent taxi bill hangover – not the lasting memory you are looking for.
The date
Choosing a date can be a minefield. There are so many variables to consider. Spend a little time checking the internet for clashes; these could be sporting events, transport strikes or even national days of reflection.



Debating where to host your next event?
The House of Commons is now available for both corporate and private event hire. From the magnificent Pugin room to the Members’ Dining Room and riverside pavilions the venues inside one of the world’s most recognisable buildings will certainly impress your guests. With ten venues to choose from, The House of Commons can cater a seated meal from 10 to 170 and host standing receptions of up to 200 people. An iconic venue filled with history yet totally au fait with today’s trends, organisers can make the most of this historical setting by requesting a full guided tour as part of their event. Guests will retrace political history as they explore Westminster Hall, St Stephen’s Hall and both the Commons’ and the Lords’ debating chambers. Their skilled event
co-ordinators are on hand to o er advice and inspiration to clients. From the initial site visit and menu planning to personalised gifts, they’ll be there to help ensure the event – and the lead up – goes smoothly. The House of Commons boasts a talented and enthusiastic team of chefs, creating seasonal menus for events. Whilst it has always been possible to host an event at the House of Commons, provided that you have MP sponsorship, this is no longer the case for Mondays up until 3pm, Thursday, Fridays and Saturdays throughout the year where the venues can be hired by a company or private individual. Contact the House of Commons Events Team to place your enquiry today. further information can be found at www.parliament.uk/venue



Danielle Tilley “
A supplier needs to keep up with new legislation to ensure your fleet is compliant and safe long-term.
The quality of a fleet management supplier should be a priority for any PA, alongside a fair price. Here, Danielle Tilley, business development director of Venson Automotive Solutions, offers her advice in selecting the right supplier for your business

Price is often at the top of the agenda when it comes to reviewing tender documents for leasing and fleet management, but the quality of service should be a close second, if not on par with price.
To aid PAs in ensuring a supplier’s expertise and service offering is a good fit, we have compiled a guide to procurement:
1. Key factors - Choose the right supplier by focusing on reliability, value for money, quality and service, not just price.
2. Pricing - Pricing should be clear, concise and scalable, with the best interests of your business at heart.
3. Operational needs - Review your fleet services and operational requirements. Ask a range of stakeholders in the business for input to ensure all needs are included in the procurement process.
4. Part of the team - A good fleet management supplier will be an integral part of your fleet team, dealing with day-to-day demands and identifying risks, while also delivering recommendations.
5. Regular reviews - Make sure your supplier offers reviews to look at value for money and to monitor performance and savings.
6. Managing downtime - Vehicle downtime costs businesses, making service delivery a vital part of fleet management. How does your supplier define ‘downtime’, how well do they manage it and how is it measured?
7. Prequalification meetings - Remember that a tender is just a snapshot of a supplier’s products and services, which may change. Prequalification meetings can help by getting to know if a supplier is a good fit.
8. Long-term flexibility - With contracts lasting three to five years, a supplier needs to keep up with new legislation to ensure your fleet is compliant and safe long-term.
9. Mind your SLAs and KPIs - Measure contract performance to spot potential problems or opportunities and set targets.
10. Avoid ‘cookie-cutter’ providers - Every business is different, so beware suppliers offering one-size-fits-all fleet management and payment options. Look for a supplier with flexible solutions tailored to your needs.




“
Adding a touch of theatre with live cooking or interactive entertainment is also a sure-fire way to make memories for your guests.
Emily Falconer
When it comes to a themed event, less definitely isn’t more according to Emily Falconer, head of venue marketing and events at No.4 Hamilton Place. Here, she shares her thoughts on how you can help your guests ‘escape’ at your next bash

More is more as far as themed events are concerned. I’ve always found the parties that have the biggest impact on their guests are the ones at which the theme runs through every element, from the entertainment, food and cocktails to the décor and music.
This all comes down to clever thinking, rather than blowing the budget. This should be something every organiser can achieve and it is often the little things that make all the difference.
At a Greatest Showman-themed party we held recently, our caterers served guests mini candy floss canapés – as well as tasting delicious, they really helped create the escapism the organiser was after, taking guests that one step closer towards feeling like they were actually at the circus.
Choosing the right venue, one which either complements your theme or gives you a blank canvas in which to work, is
imperative to a successful themed party. For example, period features can go a long way to creating a sense of glamour and occasion to a space without any effort on your part.
If you’re going for a clean slate, I’d suggest ensuring the venue has a fabulous lighting system. It’s a great way to create atmosphere, so you don’t have to spend a fortune on decorations.
Adding a touch of theatre with live cooking or interactive entertainment is also a sure-fire way to create a buzz and help make memories for your guests.
My final piece of advice is that if you’ve any room in your budget, live music is the one thing to splash out on. Music is the essence of a party and there’s no substitute for a live band or ensemble.
A steel band for a tropical luau, a string quartet for an English garden party or a jazz band for a night of 1920s glamour and glitz – whatever theme you go for, there’ll be a brilliant live music choice that will be the icing on the cake.

Come deck the halls at our shared festive film-themed parties. Book a table or gather a few friends to join in and share the fun.
Friday 14th and Saturday 15th December
£25 + VAT pp
Book your table here:

www.macbirmingham.co.uk/christmas-parties
Or speak to our expert events team on 0121 446 3250.










No. 4 Hamilton Place is ideal for those looking for Christmas celebrations with elegance and glamour. A magnificent Edwardian Town House awaits, setting the scene for extraordinary seasonal entertaining. Award winning caterers, foodbydish, have crafted a selection of mouthwatering Christmas menus that are truly first-class.
The comprehensive party packages have been designed to make the most of your budget and include venue hire, menus, drinks and production.
★ Bowl Food options from £97+VAT
★ Three-course seated menu from £110+VAT
For more information visit www.4hp.org.uk or contact the Venue Team on: 020 7670 4314 / 4316 or hello@4hp.org.uk
No. 4 Hamilton Place, London W1J 7BQ
* Images show bespoke theming – additional costs may apply


A unique events venue in London, No.4 Hamilton Place is all about exceptional details. Not only is the building itself listed, the bow windows and the baroque staircase are too.
The features are stunning even down to the fine Edwardian details – from the door handles, Louis XVI gilt cornicing and chandeliers, to the window latches.
From conferences and meetings to summer or Christmas parties, dinners and weddings, there is a choice of versatile spaces to hold events at No.4, including a unique roof terrace with views over Hyde Park. 0207 670 4314
Ensuring the venue you select stands out and remains a lasting memory in your guests’ minds is paramount when it comes to organising an event. And, there are plenty of unique spaces across the UK, from historical buildings and sporting grounds to exotic restaurants, to help you make your decision that little bit easier

MIDLANDS ARTS CENTRE (MAC) >>>
If you’re looking for an exceptional event, Midlands Arts Centre (MAC) has state-of-the-art facilities, flexible spaces, great transport links, a cool, quirky vibe and a lot of expertise in putting on fantastic events.
The friendly, dedicated events team will create a bespoke experience for your delegates, from an artistic experience to an outdoor arena event seating 450 people.
In between, three theatres seat up to 84, 130 and 220 people, the cinema seats up to 150, and there are 19 different meeting rooms and studios, plus a cafe, bar and outdoor terrace. Then of course, there’s the main gallery (300sq m) where you can have a sit-down dinner or conference surrounded by art.
0121 446 3250
<<< TOWER OF LONDON
A thousand years of history and exceptional architecture make for a jaw-dropping event at the Tower of London. Set on the riverside in London, this event space can cater for large-scale conferences, lunches, away days and much more.
On-site the New Armouries has been divided into two sections for clients to choose from: the Banqueting Suite and the Meeting Suite. The Banqueting Suite is ideal for conferences and meetings, while the Meeting Suite offers space for large meetings and boasts state-of-theart audio-visual technology.
The New Armouries can cater up to 150 guests cabaret-style, up to 200 guests theatre-style, and up to 16 guests boardroom-style.
020 3166 6226



Southbank Centre is the home to nine spaces with capacities from 20 to 2,500 available to hire for all kinds of events.
Royal Festival Hall and newly refurbished buildings, Queen Elizabeth Hall and Hayward Gallery, offer historic and world-class spaces. Parties, conferences and meetings can be held here and include the Pavilions with fantastic views over London.
Current and previous events that have taken place include supper clubs, onstage dinners, digital broadcast talks with TED X London and award ceremonies. 020 7921 0702

COYA
Have you ever wanted to launch yourself from 35 metres above ground and fly through the air at up to 50kph for 225 metres? Now’s your chance at Zip Now London, the biggest and fastest city centre zip wire in the world.
Located in Archbishops Park, just minutes from Waterloo station, it’s the ultimate adrenaline fuelled experience and a great group activity or team-building exercise. It’s also the perfect location for an afternoon or early evening picnic in the park once you’ve zipped. 07415 382 930

Opening October 2018, Aspects at the National Memorial Arboretum, provides a remarkable location for events.
This contemporary facility, with wallto-ceiling glass framing the spectacular Arboretum and Armed Forces Memorial, has seven flexible spaces for 12 to 500 delegates along with a generous dedicated lobby.
Since bursting onto the scene in London in 2012, the COYA brand has led the way with innovative dining experiences. Live music, DJs and artists bring the venue to life by entertaining guests and creating an atmosphere that is uniquely COYA.
COYA Mayfair and COYA Angel Court celebrate music and art through the COYA Collective, hosting regular art exhibitions, cultural events and exclusive parties. These colourful spaces are the perfect locations for hosting drinks receptions, fine dining and special events. 020 3954 3035
Centrally located in Staffordshire and easily accessible from the M42, M6 (Toll), A38, A50 and M1, Aspects is the perfect location for organisations seeking a central meeting point. With 150-acres of maturing woodland, punctuated with 350 memorials representing heroism, tenacity, dedication and teamwork, there is no better place to hold an event that really matters.
01283 245 117









Its convenient location in leafy St. John’s Wood in the heart of London and its stunning vistas of the hallowed turf, make Lord’s a unique choice for any event. Combining flexibility with creativity, Lord’s can provide anything from an intimate private dining room to one of London’s largest and most adaptable venues, the Nursery Pavilion – all accompanied by outstanding catering, flawless service and a warm welcome.
020 7616 8501

It doesn’t matter what kind of meeting you’re organising – Christmas parties, company conferences or a summer soirée – there is always an opportunity to do things better.
So, be a part of a new movement of organisers who want to create experiences for their guests; they do this by looking at every detail, from great content to an inspiring setting. They choose interesting venues that enhance the values of their business and encourage people to attend. Unique experiences at unusual venues start here.
0845 128 7395


KIA OVAL
At the Kia Oval every room offers a unique experience for your guests with its variety of spaces. Ranging from the historic wood-panelled chandeliered Long Room to the incredible Roof Terrace with sweeping panoramic views across the city of London, the Kia Oval offers something to suit almost every event.
The unique spaces and beautiful location make Regent’s Conferences and Events the perfect choice for a wide variety of events.
The immaculate York Lawns are among the most coveted outside spaces in central London, while marquees and temporary structures provide additional stylish event space, giving users ample room to cater for up to 1,200 summer party guests.
For conferences, the venue boasts the purpose-built Tuke Hall auditorium that seats 370 delegates, plus a variety of additional rooms in which clients can host networking sessions. 020 7487 7540
Situated outside the congestion zone, it surprises all with its proximity to the City.
Boasting parking for up to 50 cars on-site and four minutes walking time from Vauxhall, you won’t find a central London venue with such accessible transport links and free parking. 0207 820 5670



















Imperial Venues offers over 100 event spaces, ideally located in South Kensington.
Full event management service available
Use of in-house caterers
State-of-the-art AV
On-site accommodation available
Suitable for conferences, training sessions, seminars, meetings, award ceremonies, dinners and more
020 7594 9494 | venues@imperial.ac.uk
www.imperialvenues.co.uk
Academic Venue Solutions have been helping event organisers find the very best conference facilities and accommodation packages for over 35 years.


Use our free enquiry service to collate a short-list of academic venues that perfectly fit the requirements of your event.
Save time and try it today at www.academicvenuesolutions.co.uk
Or call 0114 245 3423


22ND MAY - 9TH SEPT 2018

Finding the perfect venue is one of the most challenging aspects of planning a meeting, conference or event. Naturally, the right venue depends almost entirely on your event type and goals and making the right choice can help bring your event to life and provide delegates with a memorable experience.
Many academic venues can offer something different from the standard hotel meeting space. They are often spread across a beautiful rural campus or vibrant city centres. Plus, they may have an original 19th century teaching building, located adjacent to a newly-built lecture complex with numerous breakout and refreshment spaces.
We all know the importance of technology at an event. In addition to fast wi-fi you may be surprised how many other inspiring options some academic venues are able to provide; social media boards, virtual education, 360-degree projection, voting tools for audience participation and much more, helping to bring your events to life.
A great event should be creative, practical, entertaining and efficiently managed from start to finish. Choosing the right venue and staff is central to all of these factors. Academic Venue Solutions offers high-quality conference venues and accommodation across the UK. Why not start your search right now?
01142 453 423
Why not learn some history as you take part in your next team-building activity or private dining experience? Academic venues have it all in terms of flexible spaces, catering and the all important ‘wow factor’, so read on to check out our selection of exciting spaces

Imperial Venues offers more than 100 flexible event spaces in South Kensington. Spaces range from a Grade II listed townhouse with a private courtyard garden, to modern meeting rooms, classrooms and lecture theatres.
Event organisers can also take advantage of Imperial’s professional event services, including in-house catering, audio-visual equipment and full event management.
Imperial is suitable for a range of events including meetings, conferences and more.
020 7594 9494

Madingley Hall is a Tudor Manor house now owned by the University of Cambridge. The venue boasts all year-round availability for residential and non-residential events for up to 100 guests, plus the Hall is set in stunning grounds that are ideal for impressing guests.
The Hall has a sustainable restaurant accreditation and a platinum award in the Green Impact awards. It also features 62 fully en-suite bedrooms and has a five-star Visit England Rating for Campus Accommodation.
01223 746 286

Debating where to host your next event? The iconic House of Commons is now available for private and corporate venue hire.
From lavish banquets to corporate seminars, the House of Commons events team are professionals when it comes to delivering events to impress your guests. There is a choice of ten iconic venues with capacities of up to 170 seated and 200 standing.
Why not book a guided tour to allow your guests to explore prior to the event?
020 7219 3090
Contemporary meeting and conference space on London’s South Bank

• Contemporary and fully acccessible meeting and conference space
• 5 minutes from London Waterloo
• Capacities ranging from 6-170
• Comprehensive audio-visual facilities

• Roof terrace with stunning views of the London skyline
• Charity, government and education rates available
• 98% customer satisfaction

All profit from our venue hire is invested back into the local community as part of Coin Street Community Builders’ social enterprise principles.
For more information call 020 7021 1650 e-mail conferences@coinstreet.org Visit coinstreet.org/conferences
108 Stamford Street, South Bank, London, SE1 9NH
Whether you are looking for a space to host a meeting or summit, or simply seeking a place to host a team-building event, conference venues can cater for your every need. Check out our selection of venues that will help take your soirée to the next level, whatever your budget


Home to the Institution of Engineering and Technology (IET), Savoy Place is the capital’s leading STEM (science, technology, engineering and mathematics) venue. Unrivalled and intelligent in digital technology and with innovative catering and spectacular views over the River Thames, this historic venue is the only choice for any tech-driven event in London.
Inclusive of two-tiered lecture theatres and an unparalleled roof terrace view, the venue boasts 18 versatile spaces perfect for events that require superior technology, connectivity and vision.
From large, multi-faceted conferences and AGMs to award ceremonies and fine dining, each space and facilities can be tailor-made to suit your needs.
0203 8139 220
With its rich history and academic prestige, not to mention excellent transport links, Oxford is unsurprisingly a popular destination for conferences and events. However, with 65 colleges, museums and ceremonial halls to choose from, each with a unique appeal, it can be difficult for event organisers to know where to start.
The team at Conference Oxford are well-placed to help, sending a single enquiry to suitable venues within the University of Oxford to help you find the perfect space for your event, and giving you more time to focus on those allimportant finishing touches.
01865 276 190





Battel Hall is a truly unique medieval property on the edge of the Leeds Castle estate. For the first time in its long
and newly renovated manor house has
Ideally suited to group gatherings with friends or family, intimate weddings and corporate retreats. Within easy reach of London, for further enquiries or to book please call 01622 767877 or email battelhall@leeds-castle.co.uk
battelhall.leeds-castle.com











Located just five minutes’ walk from Waterloo Station, Coin Street Conference Centre offers a range of contemporary meeting spaces next to London’s South Bank.
Perfect for seminars, training events, conferences and receptions, the flexibility of Coin Street’s rooms allows for a range of configurations, accommodating between six to 170 people.
As a social enterprise, income generated from venue hire stays in the neighbourhood and is used to fund local community services and to maintain Coin Street’s public open spaces, including Bernie Spain Gardens and the Riverside Walkway. By choosing Coin Street you are investing in the future of the South Bank. 020 7021 1650


This former Unitarian Chapel, Sunday School and group of industrial units, which now forms a contemporary base for a range of businesses, can be found in Digbeth.
Fazeley Studios has become one of Birmingham’s most sought-after event venues and is the ideal city centre location for meetings, training sessions and celebrations.
With a range of spaces available, the venue can accommodate up to 225 theatre style, 300 reception style, small meetings for 15 people and several other options in between. 0121 224 8486


Putting on events can be tough, especially when you’re tasked with making a large, corporatestyle conference centre, or a quirky misshaped venue, a hip and happening hive of activity.
At Europa International, the go-to furniture hire firm of choice for the events industry, the firm knows how to make the most of the space available, no matter what your theme, or your audience, might demand – from stools, to chairs, to bar tables and floor coverings.
So, if you’re looking to make an unusual space usable, or the ordinary extraordinary, why not give Europa a call? The company will be on hand to help you. 03454 303 015
At the heart of Digbeth, Birmingham city centre’s Creative Quarter, the Custard Factory began life as the birthplace of Bird’s Custard. Nowadays the former Victorian factories, a short ten-minute walk from the Bullring and New Station, has been transformed into a bustling creative hub, home to over 400 businesses.
With a range of events spaces available, including the recently refurbished Market Hall, the Custard Factory provides an alternative to traditional venues and is perfect for launches, presentations, receptions and exhibitions. 0121 224 8486
I used to be nervous to write anything that would be shown in public. Now I run our company’s social media where the content reaches thousands and am loving it. Laura Fellowes

Specific Learning Difficulties (SpLDs) such as Dyslexia and Dyscalculia are not uncommon among adults, including those within the PA world. Jade Burke speaks to some industry members and PA Life readers with and without an SpLD to gauge their thoughts on how the workplace should adapt to support anyone affected
Do you have dyslexia or know someone who has an SpLD?
Abigail Jones (AJ): I have dyscalculia, I’ve had it all my life. It’s a condition that affects the ability to acquire arithmetical skills. Dyscalculic learners may have difficulty understanding simple number concepts, lack an intuitive grasp of numbers, and have problems learning number facts and procedures.
Laura Fellowes (LF): Yes, I do have dyslexia. I have friends who do too.
Sandy Chander (SC): Two of my colleagues do. One works in an administrative role and the other is a recruitment consultant.
How has it affected your job role?
AJ: It’s affected my job role as an EA hugely. I was diagnosed as an adult while in one of my first serious roles, working for Tate Gallery. I was responsible for lots of budgets, spreadsheets, tables and tracking money. I found it impossibly
hard trying to make the numbers stop ‘moving’ across the page, and to make sense of the squiggles.
The diagnosis meant that it wasn’t because I was stupid, but because my brain doesn’t carry the information like other people’s does. However, it did mean I had to make changes. All my financial work needs to be double checked, and I need extra time to do it. But this hasn’t stopped me from working at a senior level in finance.
What are your thoughts on dyslexia in the workplace?
AJ: I think dyslexia is quite well known, but very few people know about dyscalculia, especially as adults are less likely to get tested for it, and just think they are ‘bad at maths’.
SC: If employers don’t understand what it is, how can they help? Although it is being talked about more these days, I feel there is still a huge lack of understanding. People just seem to
throw the word ‘dyslexia’ around like a label but don’t fully understand what it is.
LF: I think it’s not always something that is considered and can be overlooked in the workplace. As it’s not spoken about often, people who have dyslexia can feel embarrassed and would rather shy away from talking about it.
Are you doing anything personally to try and help raise more awareness?
AJ: I took part in an adult study that used me as a profile case. Although it can’t ‘fix’ me, it gave me a lot of help with how to handle situations I find problematic.
SC: I hope to raise more awareness in the workplace by delivering information sessions in the near future, to help break down the misconceptions (if they have any) of what it is.
Have you ever witnessed or suffered discrimination from an employer or fellow employee?
Abigail Jones

Have you ever faced discrimination at work? Let us know @PALifeMag

Having been recently shortlisted for PA of The Year 2016 and 2017, Jones has worked as an EA in fields including charity and fashion. With two decades of experience, she is currently the EA to the CEO at GHD.





AJ: I’ve never had any discrimination from an employer or employee, but suffered badly at school.
SC: I have in previous roles. It has either been seen as a learning difficulty that would prevent that person from doing their job, which means they are not invited for an interview. Or there is little support in place to help that person do their job to the best of their ability.
LF: No, I have not. Although, I am usually hesitant to mention my dyslexia in the workplace, especially during interviews. I always worry that this will lower my chances of getting the job.
What steps would you like to see put in place to provide more awareness?
SC: Awareness through education. More often than not, it’s ignorance that makes us assume the worst. Employers are no different. It’s simply a matter of knowing the ‘what dyslexia is’ and and most importantly, ‘can we help?’.


Laura Fellowes Fellowes is a key member of the support team at HRS where she has taken on the role of administrative assistant. She has also completed an MASA make-up artist course and successfully started a freelance business.
















LF: It would be nice to hear some more success stories of those with dyslexia, especially those who work in admin or PA-based roles. It’s often said that those with dyslexia are usually better at more practical tasks. However, there are plenty of people in office-based roles doing extremely well.
What support do you think employers need to put in place to ensure they support workers with dyslexia?
AJ: Employers need more information about dyscalculia. It is covered under the Disability Act and is something that people should be aware of, whether this is by providing testing or extra support to those in roles that would be affected.
LF: Being understanding of dyslexia is the first step. From here employers can allow for extra time. Plus, making employees aware that asking for another to proof read is completely normal and should be encouraged by all staff, not just those with dyslexia.











Sandy Chander Chander joined HRS in 2013 where she works as the company’s communications and marketing officer and PA. She has since set up her own tutoring business that supports children and adults with dyslexia.
















For some, an administrative role may seem daunting. Why should employees with dyslexia not shy away from roles like these?
AJ: Anyone wishing to go into admin support roles should not be put off if they have a learning disability. We are all different and our different skills and qualities make for a unique workforce.
SC: Dyslexia should never be seen as a barrier. It simply means finding a different way of doing things. Employers are crying out for people who think out of the box, so being different is something that should be embraced.
LF: We have access to such amazing devices nowadays that those with dyslexia should never shy away from work in an admin role. I used to be nervous to write anything that would be shown in public. Now I run our company’s social media sites where the content reaches thousands and am loving it.
After a study by Harvard Business Review discovered that women and people from BAME backgrounds in the o ce are left to carry out the ‘o ce housework’, Jade Burke speaks to some PA Life readers and consultants about whether this data rings true in the PA space
Cleaning up after a board meeting, fetching the teas and co ees and tidying up the photocopier are all part and parcel of an o ce role. But why are some employees left to complete these tasks, while others escape those less than alluring jobs?
Billed ‘o ce housework’, these jobs are often avoided since they are more mundane compared to the other tasks employees could be getting on with. However, according to research carried out by Harvard Business School earlier this year, it seems these jobs are being left to the women and people from BAME (black, Asian and minority ethnic) backgrounds in the workplace.
In a study carried out by Harvard Business Review of the Society of Women Engineers, the firm found that women were 29 per cent more likely than white men to report doing more o ce housework than their colleagues.
Harvard also noticed some similar disparities when it came to di erent races. For example, when the firm surveyed a nationwide sample of lawyers, women within the BAME community were most likely to report doing more administrative tasks than their colleagues – over 20 per cent more likely than white men.
“I think many corporate o ces are still used to the ‘old ways’ of how an o ce operated. Many assistants were women (or those of colour) as men did the task at hand and moved onto the next meeting/task, leaving the clean-up work to their assistants,” Heather Clark, declutter coach and consultant for home and o ce detoxes, tells PA Life
“In today’s corporate environment there are still men that believe they
should not have to do these ‘mundane cleaning tasks’ as they have more important appointments and meetings to attend. This is clearly not the case as we move forward in society.”
In comparison to these dull tasks, there are a number of ‘glamour jobs’ that are being seized by other team members. Glamour work that gets noticed by managerial sta and o ers an employee the opportunity to broaden their skillset with a new challenge that can result in a promotion, are often taken up by the males in the o ce. For example, within the sample of lawyers, white women were 18 per cent more likely to report doing more admin tasks than white men.
So why are these jobs being left for others to ‘clean up’? “There is an expectation that we will clear up after meetings, put the fruit and biscuits out in the kitchen and keep the co ee/tea and milk stocked up,” reveals Sally Fenton, HR manager at Fairley House School.
“I do feel that we have done it for so long, that we now do it without thinking. I do notice that younger members of sta are much more resistant to o ce housework, so maybe ageism comes into it as well. I think if you like a clean and tidy workplace then again you automatically will clear as you go along.”
We are all creatures of habit so it can be di cult to break tradition if you are used to dealing with the ‘housework’ in the o ce. However if everybody chipped in and made a conscious e ort to help one another then those who are usually left to ‘clean up’ will be given the opportunity to apply their skills to more important matters.

“In today’s corporate environment there are still men that believe they should not have to do these ‘mundane cleaning tasks’. This is clearly not the case as we move forward in society.
Heather Clark
Are you left to the ‘o ce housework’? Let us know @PALifeMag

“
It’s about the whole team having respect for the workspace, ensuring it is a comfortable place for all to be.
Laura Koonjean
Laura Koonjean, EA to the CEO at Drinkaware, shares: “It can often be o ce housekeeper not o ce manager. We accept that some parts of the role are not glam. Admin is not glam, it’s our job. It would be nice if people remember we usually work with very high-level people who require our high-level assistance. That’s what we get paid for.
“It’s also about the whole team having respect for and taking collective responsibility for the workspace, ensuring it is a comfortable place for all to be.”
Feeling appreciated in the workplace is a huge contributing factor, which can lead to the same sta carrying out the same daily tasks. This can create a sense of gratitude and helps employees feel more valued compared to others who escape the duller o ce tasks.
As Judith Heaven, team secretary at Savills, continues: “My colleagues usually ask very nicely and always thank me, which makes all the di erence.
“It’s important to do the job that you have been employed to do and that will include clearing up, but if you feel that you are not treated well, then perhaps a conversation with your boss would help.”
Instead of assuming the usual team members are happy to take on these jobs, employers have a duty to acknowledge that these tasks are only taken up by certain people. Taking note of who does what and addressing the fact that more people can also help out in an o ce environment will result in a happier and solid workforce.
Jenni Hallam, personal development and business coach, suggests: “Awareness is key. The employer needs to realise the cycle of negativity and discrimination they are endorsing just by doing nothing about this. Rather than confronting individuals I’d recommend running some group coaching sessions/ small scale workshops for women in the
business to help them recognise how their behaviour may be sabotaging their credibility – how by being ‘helpful and e cient’ they are giving away their power. Once they realise this they can plan a positive way to shift expectations and develop a fair system.
“Employers could also be proactive about organising o ce housework in advance. Where there are regular meetings with attendees, set up a rota for who will clear up each time. These rotas should include everyone including senior sta and the employers themselves.”
If employers fail to recognise that something needs to be done, employees shouldn’t be afraid to speak up and confide in their boss. “If they keep quiet and carry on doing it, nothing will change,” adds Hallam. “This means overcoming any lurking fears that ‘complaining’ will damage their reputation or credibility. On the contrary they are more likely to gain respect from peers and leadership.”
What once was a monastery for over 150 years, now sits an extraordinary country house hotel with buckets of history and character. I’m talking about Hand Picked Hotels’ Stanbrook Abbey, a Grade II listed building that still features its original architecture, dating back to the early 16th century.
From the gothic stained-glass windows to the authentic stone cloisters (it’s a stunning sight when the sun shines through, illuminating the hallway), this building has stayed true to its roots and continues to reflect its origins, giving guests the chance to travel back in time.
26 acres of gardens surround the hotel and the Abbey, while the stunning
Malvern hills can be seen in the distance. It’s an incredible view to wake up to. However, what really takes your breath away is the design inside. As I walk around the hotel, antiques from when it was a monastery have been left for guests to view, while the Abbey offers a chapel and place of worship.
The Abbey isn’t used just for weddings though, I’m told that many businesses have held private parties and banquets in here, to provide clients with a backdrop that is truly unique.
It’s no surprise that the hotel is such a popular spot with weddings thanks to the Abbey. But what surprised me was the amount of space available on site for

meetings, private dining, outdoor activities, BBQs and more.
There are 16 spaces on site that can be hired, from the Library Bar, Bistro, Games Room, Boardroom, Callow Great Hall, St Anne’s Hall, Garden Pavilion and more. There’s even an outside fire pit to keep everyone cosy in the cooler months. You really are spoilt for choice.
I got the chance to experience each of these spaces during my overnight stay, including Sister Charlotte’s restaurant and the terrace. However, the cellar proved to be my favourite spot. Tucked away beneath the hotel sits the space, which offers a games room and opportunities for private dining.
Contact: 01905 832 940 | handpickedhotels.co.uk/stanbrookabbey
Good for: Unique meeting spaces | Gin enthusiasts | Car/product launches
The cellar proved to be my favourite spot. Tucked away beneath the hotel sits the space, which offers a games room and opportunities for private dining.
Travel back in time with Stanbrook Abbey and soak up its grandiose architecture and beautiful views of Worcester. Jade Burke spends the night to experience its unique offering
Wine bottles also line the walls – these have been left by previous guests who are encouraged to leave a note around the neck of the bottle to document their choice of tipple and time at Stanbrook. It’s a lovely personal touch.
There are two entrances to the hotel, one that has kept its original form while another has received a modernised upgrade that houses a new bar and dining area, known as the George’s Bar. I am told that due to the building being listed, the extension had to look dramatically different to the rest in order to be completed, and they have done just that.
Soft lilacs and lime greens welcome guests in to try some of the locally
sourced gin and delicious cocktails. But watch out for the Vodka Marmalade Martini – you could easily believe you’ve been drinking orange juice until you try and walk back to your room.
Adjacent to the George’s Bar is another conference and dining area, the Thompson Hall. This space can be split into separate rooms or can be used as one huge space capable of hosting up to 300 people. It’s no wonder to hear that Stanbrook is incredibly popular with car launch events thanks to this generous space, as well as its outdoor offering.
If you’re looking to take your team away for a few

days of team bonding and activities, Stanbrook boasts a private manor within its estate. The Manor House comes complete with a drawing room, kitchen, a snug, four bedrooms and a suite, meaning you have everything you could ever need all in one place.
Walking around the grounds, I still can’t believe how much space is hidden away inside this building. You could get lost in no time at all as you take in all the fascinating architecture. From its beautiful glass windows in the Abbey to the hundreds of books in the cosy Library Bar, there’s something here for everyone.
Come and see Hand Picked Hotels who will be attending the PA Life Summit on September 10 at Altitude London this year.
With 30 years’ experience, JJ Media Group has cemented its position as a leading production services specialist. Jade Burke chats with Amy Green, the company’s marketing and new business manager, about its plans for breaking into the corporate world and the power of technology
Can you give us a brief history of JJ Media Group?
With 30 years’ experience, JJ Media Group is the UK’s largest production services company. We are the only business in the UK that offers locations, studios, event spaces, stills and moving image equipment through one consolidated media house.
We provide our clients with a creative service, offering everything they need throughout the production process. This allows them to focus their energies and resources on making brilliant content, events and more.
We have welcomed some of the biggest and most exciting global brands to Shoreditch, including ASOS, Burberry, Facebook, Google, Vogue, Dior, Nike,
production and production services and the corporate world definitely allows us to bring this to the table, allowing the client peace of mind that JJ will produce excellence on their behalf.
What types of venues do you have on your books?
JJ Media Group has two locations in Shoreditch; Perseverance Works, a warehouse with five studios available and a courtyard oasis to enjoy when breaking out through the day and Wimborne House, with six studios displaying different interiors and backdrops to make the most of, as well as a roof that gives 360 views of London.
The history behind this building is fascinating due to it being bombed
When trying to bring a story or product to life, nothing can come close to VR and AR technology. Heightening senses will deliver a truly unique experience. “
Rihanna, Adele, Dove, Samsung and Alexander McQueen.
JJ Media is heavily involved in the fashion industry – why are you looking to break into the corporate world? More and more our corporate clients are looking for new ways to challenge the status quo for running meetings, events, conferences, away days and more.
JJ has unique venues not only just in Shoreditch, but also worldwide that have become extremely popular for these occasions. We love to help from design,
in WW2. Both our sites have catering, equipment and their own coffee lounges to make the most of.
We also manage over 2,500 locations worldwide that can be booked, from Stonehenge to the Sir John Soane’s museum, providing our clients with an unforgettable experience.


AR and VR are fast becoming popular tools when hosting events. Why should people consider using them? When trying to bring a story or product to life, nothing can come close to VR
and AR technology. By allowing your clients/staff to become immersed in your vision, heightening senses and emotions will deliver a truly wonderful and unique experience.
With VR being fully immersive, you can add sounds and smells to create narrative around the journey, meaning


clients can fully understand the product or event being shown.
AR, however, is less overwhelming but still just as impressive, great for a 360-vision of what is being produced, sitting in the environment you are in. Both products allow engineers, designers and so on to experience their creations before they are built. Proving extremely helpful for intense training days, teambuilding activities and meetings where your attendees are in another country. It’s a must try.
Why is it important to consider offering interactivity at an event?
You have to engage your team to get buy-in for the brand or future of a product, this cannot solely be done by presenting to them. Interactivity allows the imagination to run wild and creativity to flow.
Take experiential marketing for example, by allowing a consumer to immerse themselves in the experience or product, this in turn will create a deep and emotional bond that will be required to reap an efficient return.
JJ Media is primarily a photographic studio – how can this space be used for an event?
Our studios are lifestyle, photographic studios designed to look like unique spaces with shabby chic backdrops, exposed brickwork and vintage props. All these things lend themselves beautifully for creating outstanding events.
With over 32,000 sq ft of space across both complexes, we will always have something to satisfy your brief. Our studios are a bright and airy blank canvas, begging to be brought to life around your day.
Some iconic celebrities have walked through your doors. Who has been the biggest star to date?
We have had various celebrities from Rita Ora and Kate Moss, to Angelina Jolie and Brad Pitt for their Vogue cover. As a company we are very strict with their privacy, meaning you could have a celebrity in the room next to you at any point and not realise.
JJ Media’s venues boast a high profile. What process do you use to select a venue to join your portfolio?
With 30 years’ experience in the business, we now have a great eye for locations. Plus, our staff have a huge amount of interest in interior design, history and architecture, allowing us to pick the best and most unique venues out there, as well as ensuring they are relevant to each of our clients.
JJ Media will be hosting the third PA Life Masterclass this year. Taking place at Perseverance Works, Shoreditch on October 25, the event will boast a new layout, including a luxury brand showcase and roundtable sessions with a key focus on topics including rewards and incentives.

















Finding a stand-out restaurant among a sea of venues in the city can be a tricky task. To help, we’ve highlighted four statement restaurants that boast exceptional interior and design elements to make guests’ jaws drop

Principal Hotel, Bloomsbury, London 020 7520 1806, neptune.london
Tucked away inside the Principal Hotel in Bloomsbury, London, sits the new seafood restaurant, Neptune. A Grade II-listed building with a dining room welcomes guests to take a pew and soak up the beautiful décor.
A pewter-topped bar takes centre stage, while dreamy peach booths and wooden stools and chairs transport diners back to a glamorous art-deco era.
The oyster bar is a particular highlight that will make an impact with any party dining here, where all manner of fresh shellfish is displayed. Keep Neptune in mind if you want to make a lasting impact with seafood lovers.
Piccadilly, London 0203 146 8666, 85piccadilly.co.uk
Three floors make up the recently opened Hide, which includes two restaurants and a wine bar known as Above, Ground and Below. Hidden behind a huge wooden door, you’d be forgiven for thinking this venue was another office space, except it isn’t. Overlooking the beautiful views of Green Park, diners can enjoy London at its best as they tuck into barbequed octopus, grilled spiced quail, steamed turbot and much more.
But it’s the interior that really makes its mark. A hypnotic, spiral staircase joins the three floors together, while neutral shades and wooden aesthetics provide a calming effect from the hustle and bustle of London.
There are several spaces available for private dining in Below, including The Shadow Room, The Broken Room and The Reading Room, which all feature an individual design depending on what party you are catering for. Elsewhere, the marbled bar on this floor is a work of art in itself, where wine enthusiasts can sip on their favourite vino all night long. Be sure to check this place out on your next jaunt.

SAN CARLO Regent Street, London 020 7494 9435, sancarlo.co.uk
The opening of San Carlo will see something special come to Regent Street. Specialising in Italian cuisine, this new venue has spared no expense as rare stones such as brown Collemandina marble and Crema Marfil have been combined to make the stunning floor. Shades of cream and a Jade green make up the furniture colour scheme – it looks like a whimsical land to escape to. Meanwhile, the second room boasts delicate creams and light wood to create an open and airy space.
As guests take in the beautiful décor, I’m sure they’ll have no trouble devouring some of the delicious dishes.

BEACH BLANKET BABYLON Notting Hill, London 020 7229 2907, beachblanket.co.uk
Notting Hill‘s Beach Blanket Babylon certainly doesn’t do things by halves. Four private dining rooms are available for hire inside this old Georgian House, which all epitomise pure decadence. From The Ballroom and The Chapel to The Crypt and The Drawing Room, each boasts its own unique design and layout.
Dubbed ‘an old English mansion of rococo elegance’, diners can sample seafood linguine, sirloin steak, crispy duck and a halloumi burger, topped off with a house cocktail – the elderflower daiquiri will certainly hit the spot.



A stellar speaker line-up has been revealed for this year’s PA Life Summit. From tips on how to get to the next level of greatness and details on gender intelligence, 2018’s Summit has it all. Jade Burke reveals why you shouldn’t miss out on this ‘must-attend’ event

Gaining new tips and meeting members of the industry is a fundamental aspect to this year’s PA Life Summit, and with a packed speaker schedule, guests will be able to take away advice from some leading industry figureheads.
Taking place at Altitude 360 London on Monday, September 10, the day will kick off with an opening keynote by Jillian Haslam, trainer and motivational speaker from Help Yourself Associates Ltd. Taking to the stage at 9.00am, she will discuss ‘How to get to the next level of greatness’.
From 9.45am to 10.30am, Adam Fidler, principal and founder of the Adam Fidler Academy, will share his thoughts on ‘Gender intelligence: Understanding complementary styles at work’.
Before the final seminar begins, PAs will then be able to take part in a series of meetings with various suppliers, including the likes of EFR Travel, Markerstudy, Dynamic Conferences & Events and more.
To round off the day, the second seminar will kick off at 16.15pm, where
Gerry Nwimo from Take the Mike Events, will provide a taster of one of the company’s workshops.
Assistants will be shown exciting ways to build teamwork into an organisation and how to reward staff achievement.
“This year’s line-up of speakers and seminars provides a fantastic insight into topics that are making waves in the industry. From gender intelligence to the benefits of teamwork in the workplace, all are crucial to a PAs current role that is continuing to evolve at a rapid pace,” says Jade Burke, editor of PA Life
Complementary drinks and nibbles will also be available to all guests, while an evening of networking with other members of the industry will finish of the day’s proceedings.
So, will we see you there? The Summit is free for PAs and EAs to attend, contact Laura Spratt now on 01992 374 053.
Suppliers and those looking to sponsor should get in touch with Charlotte Russell on 01992 374 080.
2018 GOLD PARTNERS: Dynamic Conferences & Events
EFR Travel Eventist Group Markerstudy
Strand Palace Hotel
Uber Whittlebury Hall
2018 SILVER PARTNERS: AEG-o2
All About Venues
Bettys and Taylors
BoroughBox
Capita
Castleknock Hotel
Globair
Hand Picked Hotels
Hatfield House
House of Commons
HRS
Insight Presentation
Mercedes-Benz
My Office Move
Rockliffe Hall
Roseate Hotel
Segway Events
Sundial Group
Switzerland Tourism
Take the Mike
The Grand Brighton
Twist London
*Correct at the time of going to press





Interesting architecture and a host of unique venues make up the city of Worcester. So, whether you are seeking a new team-building activity or a unique dining experience, this location has it all

Cafe Mela
A blend of classic and contemporary dishes make up the menu at Cafe Mela where guests are invited to share the restaurant’s passion for some of the finest Indian food. Make sure you check out the four-course meal for £9.95 every Wednesday. cafemela.co.uk

Ostlers at Number 1
Looking to impress? Head to Ostlers at Number 1 to try some locally sourced produce including duck breast, pork belly and lamb shank. A tasting menu is available once a month, plus the venue can be hired out during the days it is closed to the public. ostlersatnumber1.uk

Malvern Hills
The Malvern Hills can provide the perfect place to bond with a team of employees, if you are looking for a wide range of walking tours. Entirely free, visitors to the city can soak up the glorious views of Worcester atop the hills. visitthemalverns.org

River Severn
Take in the wondrous sites of Worcester as you cruise down the River Severn either by day or night. The Earl departs on the hour for 45 minutes, plus it is also available for private hire in the evenings for dinners, subject to availability. worcesterboattrips.co.uk

Boston Tea Party
Located in the heart of Worcester city centre sits Boston Tea Party. Residing in a Georgian townhouse, guests can expect a wide range of wines and beers, as well as some cocktail concoctions, such as Mango Mimosa and Bucks Fizz. bostonteaparty.co.uk

Tonic Bar
Head to the Tonic Bar if you’re seeking a relaxed vibe where revellers can dance until the early hours. Recognised for its wide-ranging gin selection, it also o ers a Cocktail Masterclass for an alternative team-building activity in the city. tonic-worcester.co.uk

Worcester Whitehouse Hotel
Enjoy the city at its best by staying at the Worcester Whitehouse Hotel. O ering every amenity to make your stay as comfortable as possible, it boasts conference and meeting spaces, afternoon tea and team-building. worcesterwhitehouse.co.uk

The Elms
This four Silver-Star country hotel and spa oozes pure luxury, o ering a warm welcome to guests. The Elms features several meeting spaces that can be hired for exclusive use for a range of events, including away days and corporate dinners. theelmshotel.co.uk





















WATER BASED TEAM BUILDING ACTIVITIES: PADDLEBOARDS, KAYAKING, RAFT BUILDING, PEDALO RACING, BRIDGE BUILDING OR GET A HOSE DOWN WITH OUR VERY OWN FIRE ENGINE!
Check out the website for more activities or call the team for more information - 01676 540333



























By the sea – Jurys Inn Brighton Waterfront took a group of PAs away for an exclusive FAM trip to the town. Members enjoyed plenty of sun, sea and cocktails, as well as some exciting entertainment at Proud Cabaret and on the i360.










Club members got to try some delicious dishes during our networking event at The Coal Shed.




Sunshine, cocktails and a trip to the great British seaside are the talk of the Club, as members got to experience The Coal Shed, Staycity’s apartments and Brighton town

All aboard! Venues of Excellence hosted a delightful afternoon tea.

We enjoyed some sweet treats on the London bus.


The lucky winner is... Congratulations to Christine Harris, Gem Simpsom and Suzanne Roberts who scooped the prizes in Staycity’s ra e.











Tower Bridge’s The Coal Shed prides itself on serving nothing but the finest meat and seafood that has all been cooked over the fire, and Club members got to try some of its delicious dishes during our networking event.
WELCOME TO THE CLUB
This issue we’d like to welcome Lucy Gough from Condeco, Sarah Thomas from DUAL Group, Julie Pettigre from Jumar Solutions Ltd, Nana Morris from Cairn Energy, Suzy Mudd from Dent Global, Kirsten Lodge from Owens Corning, Martina Pavereli from Bupa, Belinda Tyler from MN Properties, Sandra Cybaite from Taylor Vinters, Anna Fiske from Arup and Jemma Smith from Framagon to the PA Life Club.

Look out for the Club’s August competition online, which will see one lucky member win a weekend stay at the Rosewood London for two. Voted as the Top Hotel in London in 2017 by Condé Nast Traveler, the winner will be able to enjoy dinner and breakfast inside the Edwardian Grade II-listed building.


Networking, learning and things to keep in mind
Green Hat People and JJ Media will be hosting Club members at Wimborne House, London, on August 2, where guests will be able to solve clues and riddles in teams, as they complete the Escape Game. Cocktails, canapés and plenty of team-building fun are expected to be had.
On September 6, from 1pm to 6.30pm, Club members will get to head to the seaside, courtesy of Butlin’s. At its Bognor Regis resort, guests will take part in some on-site activities, a tour around the site’s facilities and enjoy lunch.
To celebrate the inaugural Birmingham PA Awards, Harvey Nichols will be hosting the Birmingham PA Awards social evening at its Mailbox store in Birmingham. Taking place on August 16 from 5.30pm, the evening will honour all the winners and nominees of the previous awards ceremony.



The ‘must-attend’ event is back this September, where senior and board level PAs will be able to take part in a day of face-to-face meetings with various suppliers. Taking place on September 10, 2018, at Altitude, London, guests will be supplied with a personalised itinerary of meetings and will enjoy an evening of networking drinks.

With a bucket list as long as her arm, Shirley Ruiz, EA at HSBC, can’t wait to travel to more countries and experience their cultures – but just make sure a Passionfruit Martini is waiting for her when she returns home
What inspired you to start a career as a PA?
Originally, I was working as an office manager at an architect’s company. The experiences and knowledge I gained inspired me to make better use of my skills. Being highly organised, efficient and having a veracious attitude, it was the right time to start my career as a PA.
What’s been your proudest moment to date?
Being a single mother. My proudest moment so far is having two wonderful grown-up sons, owning my own property and having a fantastic job. I also recently purchased a new car after 16 years of driving my ‘vintage’ car.
Do you have a favourite techie app that helps you with your daily routine?
My banking app is a great time saver for paying my bills and transferring funds.
What’s your work mantra?
Be kind, work hard, stay humble and smile often. Time is precious, so use it wisely.
What’s on your bucket list?
I have a long list, but I make a goal each year to travel abroad to at least three countries. So far this year I have travelled to Palermo Italy, Bagheria, Cefalu, Messina, Mount Etna and Taormina. I am contemplating possibly going on a Norwegian Fjords Cruise for my birthday treat in October.
If you were a cocktail what would you be? It would definitely be a Passionfruit Martini.
Join the PA Life Club now for £89 (inc. VAT) and benefit from Masterclasses, FAM trips, online courses, meet-ups and much more. Contact Freddi Jackson on f.jackson@forumevents.co.uk to secure your place now.
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Join the PA Life Club today and enjoy a FREE subscription to the UK’s leading resource for PAs and EAs. It’s just £89 for a full year – that’s less than a cup of coffee each fortnight! As a member you’ll receive:



















