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The Football Foundation Annual Review 2013 3

THE FOOTBALL FOUNDATION’S BOARD OF TRUSTEES Our Board has six Trustees appointed by our funding partners, and an independent Chairman: Gary Hoffman (independent Chairman) Roger Burden (The FA) The Rt Hon Richard Caborn (DCMS) Jonathan Hall (The FA) Peter McCormick OBE (Premier League) Richard Scudamore (Premier League) Phil Smith (Sport England)

THE FOOTBALL FOUNDATION’S FACILITIES ASSESSMENT PANEL

THE PREMIER LEAGUE COMMUNITY FACILITY FUND

The Facilities Assessment Panel (FAP) assesses applications for facilities grants over £100,000. This panel is made up of the following members:

The Premier League Community Facility Fund (PLCFF) provides £6m per year to develop public facilities aligned to professional club community-led inclusion schemes that increase sports participation and physical activity in deprived, inner-city areas. The decision-making panel is made up of the following members:

Tarun Kapur CBE (independent Chairman)

Mick Dennis (independent Chairman)

Patrick Brosnan (Sport England)

Ross Christie (Premier League)

Tim Cantle-Jones (independent member)

Peter Kay (The FA – non voting)

Dan Johnson (Premier League)

Bob Knowles (independent member)

Peter Kay (The FA)

Simon Morgan (Premier League – non voting)

Bob Knowles (independent member) Sharon Louth (independent member) Nick Noble (Premier League) Mark Pover (The FA) Brian Whaley (Sport England)

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CHAIRMAN’S INTRODUCTION

Welcome to the Football Foundation 2013 Annual Review. Since the Foundation’s inception in 2000, it has awarded more than 11,600 grants worth in excess of £474m towards improving this country’s dilapidated grassroots football facilities; a further £610m has been provided as matched funding from other sources. During my second year as Chairman I have been able to visit some of the facilities that the Foundation has funded and I have been mightily impressed. Both with the way these facilities are being managed – almost always by dedicated and committed volunteers – but also by the impressive participation returns we are getting. During 2013 alone, close to 750,000 people enjoyed playing football on state-of-the-art Foundation-funded facilities, and over 23,000 people gained sporting qualifications in the process! This participation increase is very important. It is obvious to us all that helping to get more people active makes a positive contribution to public health, especially the so called ‘obesity problem’ that is set to cause significant problems for the NHS unless the adverse trend is reversed quickly. Providing funding to renovate run-down sites, turning them into modern,

state-of-the-art facilities also helps to regenerate the communities in which they are situated. Many of the areas we invest in are pretty deprived, having been starved of investment for years, which is why the Foundation aims to invest 40% of its funding into the 20% most deprived areas of the country. The Foundation’s funding partners, the Premier League, The FA and the Government (via Sport England) have invested generously into the Foundation over the past thirteen years, which has enabled us to improve hundreds of run-down sports facilities, but more needs to be done. We are therefore delighted that they have agreed to invest a further £102m over the next three years into a new fund – the Premier League & The FA Facilities Fund, which will be managed by the Foundation and which will enable us to continue with our mission to improve this country’s grassroots football and sporting infrastructure. The launch of the Premier League & The FA Facilities Fund took place in October at the Colombo Centre, South London, which is a long-established community facility that aims to provide affordable fitness and leisure activities to people who live in one of the most underprivileged parts of London. The facility, which has seen a 22% rise in weekly users as a result

of a new Foundation-funded artificial pitch, is a prime example of what can be achieved with funding from football and the Government. None of this would have been possible if the Premier League, The FA and the Government had not provided such generous support. I know I speak on behalf of hundreds of thousands of people up and down the country who have benefited as a result of this much needed investment. I hope that you enjoy reading this Review and thank you for your continued support.

Gary Hoffman Chairman The Football Foundation

CHIEF EXECUTIVE’S FOREWORD

It has been a typically busy year for the Foundation as we have continued to use investment from the Premier League, The FA and the Government (via Sport England) to rejuvenate and develop spaces to play football and sport across the country. The provision of quality facilities significantly helps to improve the experience of playing sport, which is critical to encouraging more people to take it up. This is evidenced by the most recent strategic performance indicators. Football participation has increased by an average of 7.3% at over 1,000 Foundation-funded projects since 2000, while overall sports participation has increased by 13.3%. However, although the good work continues, there is still much to be done to correct the chronic state of this country’s grassroots football facilities. We are therefore absolutely delighted that our funding partners, the Premier League, The FA and the Government (via Sport England) have recently pledged to invest a further £102m over the next three years into a new fund – the Premier League & The FA Facilities Fund, which will allow the Foundation to continue our efforts to improve the nation’s community sports sites.

This investment is important – and not just for the sake of the game. The UK is now the most obese country in Europe and the NHS currently spends £715m per year on diabetes drugs alone. Community breakdown, boredom and lack of opportunity was a significant factor in the 2011 summer riots, and general anti-social behaviour among young people remains a problem. Small and medium sized enterprises (SMEs) make up 99.7% of the UK construction industry, yet 11 construction firms are going bust every day. Foundation investment helps all of these issues and more. Later, you will read about an independent study that has been conducted by the Centre for Economics and Business Research, which shows that, as a result of 80 facility projects that the Foundation funded in 2011 with £15m worth of grants, £53m was generated for the UK Gross Domestic Product (GDP) and almost 5,000 jobs were created or sustained. Of course, this is not the primary reason for investing in the country’s grassroots football facilities, which remains to increase participation by improving grassroots football and sports facilities. However, it is well worth highlighting the wider benefits of our investment, particularly in terms of helping to stimulate economic growth and jobs.

I hope that you enjoy reading this Annual Review, as we look forward to yet another busy and successful year in 2014.

Paul Thorogood Chief Executive The Football Foundation

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THE FOUNDATION WAS FOUNDED IN 2000 BY THE PREMIER LEAGUE, THE FA AND THE GOVERNMENT, WHO CONTINUE TO PROVIDE ITS CORE FUNDING TO THIS DAY. IN OCTOBER, THE MINISTER FOR SPORT AND EQUALITIES, HELEN GRANT MP, PREMIER LEAGUE CHIEF EXECUTIVE, RICHARD SCUDAMORE, AND THE FA’S GENERAL SECRETARY, ALEX HORNE, ANNOUNCED A NEW FUND – THE PREMIER LEAGUE & THE FA FACILITIES FUND, TO BE DISTRIBUTED BY THE FOUNDATION. £102M WILL BE INVESTED OVER THE NEXT THREE YEARS, WHICH WILL ENABLE THE FOUNDATION TO CONTINUE ITS MISSION TO RENOVATE AND DEVELOP NEW GRASSROOTS FOOTBALL FACILITIES ACROSS THE COUNTRY.

The FA is proud of its considerable investment into infrastructure at the grassroots level of the game, over the past 13 years, through the Football Foundation. Our national grassroots surveys indicate clearly that facilities and the availability of quality playing surfaces are the issues that are causing the most concern to those who participate at the grassroots level. The Foundation has achieved a great deal with the money that has been provided by The FA, the Premier League and the Government over the years, but I am conscious that there is still a great deal more to be done.

“The grassroots are the bedrock of our national game; it’s where everybody starts out. Millions of people play football every week and it is important that they have the best possible experience so that we can maintain and increase participation levels and raise standards. This is why I am delighted that we can announce this new funding through the Premier League & The FA Facilities Fund. It will ensure that the Foundation can continue its excellent work to improve football facilities across the country.” Alex Horne, General Secretary, The FA

The new £102m Premier League & The FA Facilities Fund was announced on the Foundationfunded third generation playing surface at the Colombo Centre, Southwark. The site has seen a 22% rise in weekly users. More than 250 local school children now use this facility every week, enjoying basketball, netball, tennis and keep-fit activities, as well as football.

Premier League clubs are absolutely committed to providing quality facilities that will act as hubs for local community activity. Over the next three years the £102m Premier League and The FA Facilities Fund will help deliver a new generation of pitches and changing rooms in areas of high depravation, which are often close by to Premier League clubs. This will not only enable football and other sports to develop where this kind of activity is most needed, but will see professional football clubs at all levels enhance their community and grassroots activities and links. “The Premier League and our member clubs have long-supported investment into the grassroots of the game, providing hundreds of millions of pounds of funding to ensure that young people have the best possible opportunity to get involved in the game and enjoy the many benefits that come with playing sport.” Richard Scudamore, Chief Executive, Premier League

Encouraging those who do not currently play sport to get active is so important to the general health of the nation and it is critical that the younger generation is encouraged to take up sport for life. This is why it is vital to ensure that those who play at the lowest levels have the best possible experience of doing so. The Football Foundation has demonstrated over the years that it is a world leader at delivering sports facilities where they are most needed and ensuring that they deliver the outcomes expected – especially when it comes to increasing participation levels. It is the model for how Government can work with football and other sports to focus on a common aim and to deliver more than they could achieve alone. “Over the past 13 years, the Foundation has used the £474m provided by the funding partners to leverage a further £610m in matched funding to deliver a

return of £5 for every £1 invested by each partner. The results also speak for themselves. Recent results show football participation at over 1,000 Foundation-funded projects has increased by an average of 7.3%, while overall sports participation increased by 13.3%. “This is why I am delighted that my department is continuing to provide this crucial investment, via Sport England, to the new Premier League & The FA Facilities Fund, which will enable the Foundation to continue to provide communities across the country with first-class sports facilities in the most effective and efficient way possible.” Helen Grant MP, Minister for Sport and Equalities

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EVIDENCE SHOWS THAT THE MORE DEPRIVED A COMMUNITY, THE LESS LIKELY IT IS TO HAVE ACCESS TO SPORTS FACILITIES. PERVERSELY, THIS IS WHERE SPORTS FACILITIES ARE MOST NEEDED, AS DEPRIVED COMMUNITIES ARE LESS PHYSICALLY ACTIVE AND HAVE THE GREATEST HEALTH INEQUALITY.

The graphic below shows there are less football sites in the most deprived areas in the country

Expected number of football sites in each area if evenly distributed across areas

For this reason, the Foundation has always targeted 40% of its funds into the 20% most deprived communities across the country. Last year, the Foundation placed greater emphasis on this by creating a £12m fund specifically targeted at deprived communities with the greatest need, and which had the greatest potential to increase participation levels. The Fund also sought to link these facilities with their local professional football club, so that communities can benefit from the outstanding community outreach work that they provide – so that this valuable work can be delivered directly where it is most needed – in the communities themselves. Working closely with colleagues from the Premier League and The FA, the Foundation identified 38 projects to provide the very latest third-generation artificial grass pitches with floodlights, some with accompanying changing rooms, in some of the poorest areas of the country.

MOST DEPRIVED AREAS

The graphic below shows that the proportion of people who want to play football, but cannot, is highest in the most deprived counties

This one-off project identified the sites and awarded grants of more than £12m in only five months, from January until May. In addition – even though they are some of the poorest areas in the country, the Foundation managed to secure an additional £8m of partnership funding, which means that these communities benefited from an investment of more than £22m. In many cases, this was the first investment they had received for some time.

Most deprived counties

LATENT DEMAND

Here are just some of the 38 projects that benefited from this initiative.

LEAST DEPRIVED AREAS

Least deprived counties

SALFORD CITY COLLEGE, MANCHESTER, AWARDED £229,276 FOR NEW FLOODLIT THIRD GENERATION ARTIFICIAL GRASS PITCH The original artificial grass pitch at Salford City College’s Eccles Campus was installed in 2001, but has suffered problems with drainage over the last three years. Presently, the facility is used four evenings per week, but often floods during periods of inclement weather, which results in a large number of cancellations. So, using the £229,276 grant, the College proposes to upgrade the facility to a new third generation artificial grass pitch, and resolve the drainage issues. In doing so, the College expects to see a 20% increase in usage, as the facility will cater for Mini-Soccer through to adult football with a number of FA Charter Standard Clubs in this area using the facility.

MARKET ROAD PITCHES, ISLINGTON, AWARDED £832,000 TO UPGRADE FACILITY Islington Council secured a £832,000 grant towards the development of their pitches on Market Road. The investment will go towards the refurbishment of two existing full size third generation artificial grass pitches, three new small sided third generation artificial grass pitches, and the construction of a new changing room building. This money will help retain 99 youth teams in the Camden and Islington youth league and 28 teams in the Islington midweek adult 11 v 11 league. Furthermore, the Council’s ambitious Football Development Plan is aiming to grow the number of teams who use the site beyond 200.

GATESHEAD REDHEUGH AWARDED £477,011 TO REFURBISH EXISTING ARTIFICIAL GRASS PITCH Gateshead Redheugh 1957 Football Club is an FA Charter Standard Community Club with 19 teams ranging from Under-7s to Under-17s, and it counts former Newcastle and England star, Paul Gascoigne, as its most famous alumni. Since its establishment it has re-located several times to cater for an ever increasing number of teams, but it can no longer satisfy the demand with its existing pitch provision.

WOLVERHAMPTON CITY COUNCIL AWARDED £128,000 FOR NEW THIRD GENERATION ARTIFICIAL GRASS PITCH AND CHANGING ROOMS In partnership with Our Lady and St Chad Roman Catholic Sports College, Wolverhampton City Council has been awarded £128,000 to help develop a new floodlit third generation artificial grass pitch and changing rooms. The grant is especially good news because recent research by the Council revealed a shortage of natural and artificial turf pitches in the city.

The proposed £477,011 floodlit third generation artificial grass pitch will enhance the provision at their home, Eslington Park, and help to meet the demand for floodlit training from its own teams and the local football community. This desperate requirement was underlined in the Gateshead Playing Pitch Strategy 2011-14, which identified the need for additional artificial turf pitches in the town to reduce the overuse of grass pitches and improve the playing experience.

FA Charter Standard Development Club, Ashmore Park Rangers FC, who affiliate to Staffordshire County FA, will be the main users of the site, and they expect to see an increase in the number of teams playing when the facility is finished.

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The Foundation’s Facilities Scheme has an annual budget of £17m, which provides grants between £100,000 and £500,000 to local authorities, schools and grassroots football clubs to enable them to develop state-of-the art facilities such as new changing rooms and third generation artificial grass pitches with floodlights. The Build the Game scheme provides smaller grants of up to £100,000. This scheme has proved to be especially popular with applicants requiring funding to refurbish changing rooms, resurface a multi-use games area, or to replace a boiler. Over the 12 months from 1 June 2012 to 31 May 2013, close to 750,000 people played on Foundation-funded sites. Over 4,000 courses, such as FA coaching courses, were held at the same sites and were attended by over 23,000 people, which resulted in 21,245 male and 2,341 female qualifications.

Scan here to see a Facilities project from start to finish, and take a virtual tour of a Foundation-funded facility

SOUTHAM COLLEGE, WARWICKSHIRE, AWARDED £688,424 FOR NEW ARTIFICIAL GRASS PITCH AND CHANGING ROOMS Warwickshire-based Southam College is now home to a superb new venue which boasts a community sports room with refreshment facilities, a computer suite for FA training courses and coaching development, four changing rooms, two referees’ rooms, two disabled changing and shower rooms, as well as storage facilities. Just under a decade ago, then Deputy Head Teachers at the College, Mr David Knapp and Mr Roger Eadon, had a vision to turn a ‘boggy patch of grass’ at the College into an artificial grass pitch, available for students and the local community. The new state-of-the-art site, which Southam College will manage, together with Southam United FC, fulfils David and Roger’s vision, and will be used for both training and competitive matches. The new facility is the culmination of several years of hard work and will give other local football clubs and organisations the opportunity to support the development of local players, coaches and referees. Foundation President, the Rt Hon Lord Pendry PC, returned to Southam College to formally open the new facility. Lord Pendry, who visited the site in 2010 to announce their grant, said: “It is fantastic to return to Southam College to see the real impact of Foundation funding. It gives me great pleasure to officially open their new facilities. Congratulations to everyone involved in this project for their hard work and for ensuring its completion.”

THE GRANT FROM THE FOUNDATION AND OTHER GENEROUS DONORS HAS ALLOWED US TO CREATE OUR OWN ‘THEATRE OF DREAMS’ FOR THE LOCAL COMMUNITY HERE IN SOUTHAM.” Ranjit Samra, Head Teacher of Southam College

CLOSE TO

750,000 PEOPLE PLAYED ON FOUNDATIONFUNDED SITES IN 2013

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WITHOUT THE FINANCIAL SUPPORT OF THE FOUNDATION WE WOULD NOT HAVE BEEN ABLE TO GET THE SCHEME OFF THE GROUND.” Alan Bradbury MBE, Chief Executive Officer of Droylsden Youth Centre

DROYLSDEN YOUTH CENTRE, MANCHESTER, AWARDED £864,679 TO BUILD A NEW CLUBHOUSE AND THIRD GENERATION SURFACE The Droylsden Youth Centre in Manchester can now build on its reputation as a local ‘hot-bed’ of football talent after a Foundation grant of £864,679 has enabled it to significantly improve its football provision. The Centre, which produced former Manchester United star, Nicky Butt, now boasts a state-of-the-art clubhouse which includes a training room, refreshment area, meeting space and office accommodation, as well as four accessible, dualgender changing rooms. Additionally, floodlights, on-site parking and an all-weather playing surface on the new third generation artificial grass pitch, will allow for a safer and more enjoyable playing environment throughout the year. The wonderful new facilities, which will be used by Droylsden Juniors Football Club and the young people of the local community for many years to come, are the result of years of hard work between the club and Manchester County FA. Councillor Kieran Quinn, Executive Leader of Tameside Council, said: “Droylsden Youth Centre, and indeed Droylsden Juniors, do a tremendous amount for the area. Thousands of young people have benefited from their efforts, most notably Nicky Butt who went on to play for Manchester United and England.” Alan Bradbury MBE, Chief Executive Officer of Droylsden Youth Centre, said: “What we have achieved in creating this complex will be a valuable resource for the local community for generations to come.”

THE MATTHEW ARNOLD SCHOOL, MIDDLESEX, AWARDED £88,000 FOR A NEW THIRD GENERATION ARTIFICIAL GRASS PITCH The Matthew Arnold School in Staines is also home to a sports centre of the same name which has been running successfully for 17 years, a period during which it has established itself as a community sports hub. Part of the reason for its success is the fact that it is the only site in the borough that provides appropriate winter training facilities, in the form of an artificial grass pitch (AGP). This pitch was made possible thanks to a Foundation grant of £254,438, received in 2009. In addition to the full-size third generation AGP, the site also boasts a smaller sand-filled AGP which owing to excessive usage, was in need of repair. So, the School applied for and was granted £88,000 to refurbish the surface, and replace it with a third generation surface. The work also included replacing the existing fencing and the installation of sports equipment. The pitch refurbishment has allowed The Matthew Arnold School to provide another top-quality and well-maintained floodlit third generation football pitch for school, community and local club use. The School will continue to grow and develop football on-site in partnership with local clubs and the Middlesex County FA to deliver a comprehensive education program, as well as providing football opportunities to the community. It will also provide further provision for disability football, and children’s football for those between the ages of five and seven.

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Ensuring that new players are not simply ‘here today, gone tomorrow’ but fully engaged in The FA-affiliated league system, the Foundation’s Grow the Game (GtG) scheme is a popular fund, which has the sole aim of increasing and sustaining football participation. The initiative provides grants of up to £5,000 to help support the creation of new male and female teams of all ages. The grant helps to offset the expense of things like facility hire, FA league affiliation, Criminal Records Bureau checks, publicity, First Aid provision and referees’ fees. It also helps to pay for coaching qualifications, which help to increase the quality of grassroots coaching sessions. From 1 June 2012 to 31 May 2013 the Foundation awarded 412 GtG grants worth over £2m. This funding is expected to create 1,765 new teams with 23,333 players, and will also enable 4,363 people to complete FA coaching courses.

WHAT THIS YEAR’S GROW THE GAME FUNDING IS EXPECTED TO CREATE 4,363

1,765

New teams

Completed FA coaching courses

SHEFFIELD AND DISTRICT FAIR PLAY LEAGUE Following their £5,000 Grow the Game grant, the Sheffield and District Fair Play League worked in partnership with St Thomas’ Church to provide five-a-side football to young people in the inner city. Additionally, the League also worked with Open Football to help break down cultural stereotypes between local footballers. Owing to the Foundation’s grant, both St Thomas’s Church and Open Football experienced a surge in demand to join their teams. They had initially planned to expand the number of teams to five, but actually managed to create an outstanding nine.

FOOTBALL HAS LOW BARRIERS TO ENTRY AND WE USE THAT MODEL SUCCESSFULLY TO INCREASE OUR PARTICIPATION. OUR ADVICE HELPS THOSE INTERESTED TO FORM TEAMS AND JOIN IN 11-A-SIDE OR FIVE-ASIDE FOOTBALL LEAGUES.” Chris Nall, St Thomas’ Church

£5,000 TO HELP SUPPORT THE CREATION OF NEW MALE AND FEMALE TEAMS OF ALL AGES

WARMINSTER HIGHBURY YOUTH FOOTBALL CLUB West Wiltshire-based Warminster Highbury Youth were awarded a £5,000 Grow the Game grant, having been identified by the Wiltshire County FA as operating in a key target area to increase participation in the women’s game.

WE ARE CONTINUING TO PROMOTE GIRLS’ FOOTBALL LOCALLY WITH A NUMBER OF PROMOTIONAL EVENTS DESIGNED TO INTRODUCE GIRLS WHO HAVE NOT PLAYED BEFORE TO THE SPORT. WE HOPE TO BUILD THE NUMBERS IN YEAR TWO AND THREE SO THAT THE GIRLS’ TEAMS CAN BE SELF-SUPPORTING AND CONTINUE ONCE THE GRANT FUNDING IS COMPLETED.” Paul Saer, Warminster Highbury Youth

The Foundation’s grant supported the creation of three new girls’ teams which attracted a number of youngsters who had not played football before. The investment has meant that local girls now have a positive environment where they can train and promote healthy living through sporting activities. Additionally, the introduction of these new teams has provided additional competition locally, and so has strengthened the standard of football within the region.

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THE PREMIER LEAGUE COMMUNITY FACILITY FUND (PLCFF) HAS PROVIDED GRANTS FOR NEW LOCAL SPORTS FACILITIES FOR TOWNS AND CITIES ACROSS THE COUNTRY THAT HELP USE THE DRAW OF PROFESSIONAL FOOTBALL CLUBS TO INCREASE PARTICIPATION IN THE LOCAL COMMUNITIES. Funded by the Premier League and delivered by the Foundation, the PLCFF has helped to develop new sports facilities, or refurbish existing ones for local people across the country. Formally launched in 2011, the Fund was open to all football club community-led organisations from the Premier League, Football League and Football Conference, including the Conference North and South. It is expected that 23,791 people will play on PLCFF-funded sites as a result of projects awarded from 1 June 2012 to 31 May 2013. This is an increase of 205%, when compared to before the sites had received funding.

SHEFFIELD WEDNESDAY DEVELOP NEW COMMUNITY SPORT CENTRE WITH £350,000 FROM PLCFF Established in 1988, the Sheffield Wednesday Community Programme (SWCP) is the club’s charitable arm, delivering a range of social inclusion, health and education projects to engage residents of Sheffield and the wider South Yorkshire area.

Artist’s Impression

Its work to date on health, education and anti-social behaviour has received several accolades, but it had reached a point where undertaking any additional activity was just not feasible without a base for all its projects. As a result, the SWCP was awarded £350,000 from the PLCFF to support the development of an 11-hectare sport, health and social inclusion centre in north-west Sheffield. The introduction of an indoor, full-sized artificial grass pitch will provide the resource that the SWCP and local clubs have needed for many years. The three-storey integrated community facility building, which forecasts suggest will be used by 8,000 people every week, will house administration offices; an education suite; a crèche; a café and bar; a dance studio; gym; changing rooms and a pharmacy.

SAINTS FOUNDATION SECURE £70,522 TOWARDS NEW MULTI-USE GAMES AREA Thanks to a £70,522 PLCFF grant the Saints Foundation – the charitable arm of Southampton FC – can now develop a high quality Multi-Use Games Area (MUGA) for the benefit of the local community. The Saints Foundation encourages ‘success through sport’ by using the power of football to widen access to sport and provide pathways that enable people to realise their full potential, experience the sheer enjoyment of taking part, and benefit from a more active lifestyle. When complete, this new site will fulfill that ethos. It will increase the opportunities for young people and adults to take part in sporting activities in a safe environment, with a focus on football. Specifically, it will enhance St Mary’s CE Primary School’s physical education and recreation facilities, but will also create a facility that is accessible and affordable for everyone from the immediate locality. The site will also be integral to delivering a community engagement programme, designed to support the needs of the local community, who are facing a wide range of social and economic challenges.

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Barclays Spaces for Sports is a global, community-based programme, which uses sport as a platform to help young people get back into work, education or find training, while also revitalising disadvantaged communities in a sustainable way. In the UK, 200 community sports sites have been created in partnership with the Foundation since the programme started in 2004, supporting more than 40 different sports. The objective is for these sites to continue to serve their communities into the foreseeable future. Barclays Spaces for Sports has established programmes in China, Hong Kong, India, South Africa, Spain, the USA, Zambia and Zimbabwe, and will be launching a number of new, innovative partnerships around the world over the next three years in conjunction with leading sport-for-development organisations. Antony Jenkins, Barclays Group Chief Executive, said: “Barclays Spaces for Sports sites are a tangible demonstration of our commitment to help people fulfil their potential in the communities where we live and work. Our close partnership with the Foundation ensures the sites have access to the assistance they need to become a truly sustainable asset in their local community. Barclays Spaces for Sports is central to Barclays’ commitment to help five million disadvantaged young people gain the skills they need to fulfill their potential by 2015.”

BARCLAYS MONEY SKILLS IN MIDDLESBROUGH In 2012, Middlesbrough Football Club Foundation received an additional investment from Barclays Spaces for Sports through a grant of £23,000 to deliver inclusive football and multi-sport sessions at two Barclays Spaces for Sports sites located in deprived areas of Middlesbrough. Two sessions per week have been delivered at both Thorntree Multi-Use Games Area (MUGA) and North Ormesby MUGA, with over 160 young people having accessed the sessions to date. These have been supported by volunteers, with many achieving Sports Leaders Awards to both support the sessions, and enhance their employability skills. Alongside the weekly sports sessions, Barclays has also delivered MoneySkills workshops, which provide young people with valuable advice on how to manage their finances.

SILVERDALE BANISHES ITS WINTERS OF DISCONTENT TO OFFER YEAR-ROUND CRICKET Silverdale Cricket Club is an English Cricket Board-affiliated club based in Newcastle-Under-Lyme and is managed by a group of dedicated volunteers. The club originally received funding from Barclays Spaces for Sports in 2007, which provided the platform for them to attract new participants and establish new teams. As part of Barclays Spaces for Sports’ new sustainability strategy, the club received a support package from an Activity and Sustainability Advisor (ASA) who provided advice across a range of areas including marketing, public relations, governance and financial planning, all of which has significantly enhanced the volunteers’ skills and expertise. The ASA also supported the club with a successful application to the Barclays Spaces for Sports Sustainability Fund for £25,129. Further funding was secured, with the help of the ASA, who advised the site to apply to Sport England’s Inspired Facilities Fund; this granted the club an additional £50,000. As a result, the site’s sustainability has been significantly enhanced, and enabled year-round usage of the facilities, turning Silverdale into a multi-sport community hub.

Helena Pinder, Community Manager at Middlesbrough Football Club Foundation, said: “It is great that Barclays continued to fund these sites, as they are in very deprived areas of Middlesbrough where the young people have a real passion for football. Through the projects, they get to play football and other sports regularly, whilst also learning the basics of money management, providing them good financial habits that they will carry with them into adult life, as well as educating them about the different methods of banking available to them.”

THESE ARE OPPORTUNITIES WHICH THEY MAY NOT HAVE HAD THE CHANCE TO TAKE PART IN WITHOUT THE HELP OF BARCLAYS SPACES FOR SPORTS.” Helena Pinder, Community Manager at Middlesbrough Football Club Foundation

The grants enabled the club to replace dilapidated buildings and an old container that was being used for storage with new dedicated facilities, including changing rooms, showers and storage space for sports equipment. The grants also provided funding for the installation of floodlights to allow year-round usage of the practice nets, and the outfield for training sessions during the autumn and winter periods. Previously, the club could not deliver weekly net sessions in winter due to the lack of lighting and the poor changing facilities. The club now has an increased female membership, can offer year-round coaching by a professional coach, and has established a new adult team, all of which has enabled the majority of their teams to win their respective leagues and gain promotions. Silverdale Cricket Club Chair, Ian Baker, said: “The grant award was fantastic news for the club and we are delighted with the level of support we’re receiving from Barclays Spaces for Sports and the Activity and Sustainability Advisor.”

THE CLUB IS LOOKING FORWARD TO SUSTAINING THESE INCREASED LEVELS OF PARTICIPATION FOR MANY YEARS TO COME.” Ian Baker, Silverdale Cricket Club Chair

The Football Foundation Annual Review 2013 21

Delivered by the Foundation, the Mayor of London: Sports Facilities Fund is part of the Mayor’s commitment to deliver a sporting legacy from the 2012 Olympic and Paralympic Games, aiming to raise participation levels in sport in London through the funding of new or refurbished sports facilities. The Foundation receives funding from the Mayor of London and provides grants which help to develop affordable, good quality local facilities within London communities.

AHOY CENTRE AWARDED £100,000 TOWARDS NEW TRAINING FACILITIES GEARED FOR WATER SPORTS The AHOY charity in south east London, which promotes a healthy lifestyle and the opportunity to participate in water activities not usually accessible in London, can now offer even more opportunities after receiving a £100,000 grant from the Mayor of London’s Sports Facilities Fund. The Centre aims to break down social barriers and provide the opportunity to teach and train people to develop essential life skills, self-confidence and pride. Thanks to their grant from the Mayor of London: Sports Facilities Fund, they now have a stunning new training facility which will be used by the British Rowing Association who required new spaces to deliver coaching courses. Working in partnership with the AHOY Ambassadors Scheme, the Centre has placed a huge focus on increasing participation. The new building can accommodate 150 extra users each week; a 115% increase on previous user figures. Also, following the investment, the Centre can now offer a more diverse range of sports and training to people with both physical and learning disabilities, from ages eight to 80+, all year round. Boris Johnson, The Mayor of London said: “I am delighted to support the team at the AHOY Centre in expanding the reach of their excellent work. This inspirational project is making an invaluable contribution to the local community helping disabled people get involved in sport and providing an excellent range of activities for young people.”

SAMUEL MONTAGU YOUTH CENTRE AWARDED £134,139 FOR A NEW THIRD GENERATION ARTIFICAL GRASS PITCH Charlton Athletic Manager, Chris Powell, was on hand to officially open a new third generation artificial grass pitch at the Greenwich-based Samuel Montagu Youth Centre. This facility, which is based on a 12 acre site and has been going since the midsixties, is a community venue that offers a variety of services for young people. In addition to a range of special events, the Centre houses provision for sport, fitness and training courses, an Internet cafe, and a Tuck Shop. However, the site had reached a point where its football facilities needed urgent refurbishment. Following receipt of a £134,139 grant from the Mayor of London: Sports Facilities Fund, Samuel Montagu will offer a comprehensive programme of sport, multimedia, creative, social and recreational activities to young people. As well as providing football on the new third generation artificial grass pitch, the Centre will use sports like hockey and boxing to engage young people in the community. The Centre, which has always been very well supported by volunteers, is working with the Volunteers Centre in Greenwich to boost numbers further. Charlton Athletic Community Trust also use the facility for its outreach work. Boris Johnson, The Mayor of London said: “This fantastic community sports hub is just the kind of project I wanted to support when I launched my sports legacy programme. I am sure that people from across Kidbrooke will take advantage of all the great facilities the Samuel Montagu Centre has to offer, enabling them to get fit and stay active.” Chris Powell, Charlton Athletic Manager said: “Sport plays a major part in the regeneration of local areas, so it’s about getting children involved and making sure that sites like this are always being used. Sport is a huge part of our future, and facilities like Samuel Montagu continue to push messages like the importance of teamwork, and how that is useful in our future lives.”

The Foundation is unique as a funder of grant aid, in that our involvement with the projects we fund does not stop after we have made the initial investment. We believe that it is important to ensure that the volunteers who manage these facilities feel supported, as well as challenged, to continue to deliver the outcomes anticipated by the investment, once the facility is in use. Our dedicated team of Activity and Sustainability Advisors (ASAs) work to maximise a project’s performance in delivering participation and other expected outcomes and to enhance its sustainability. It is almost twenty times more cost effective to use the ASAs to increase participation at an existing site, compared with building new facilities, and ASA intervention means that underperforming projects, and/or those with the greatest potential for enhanced delivery can be identified and supported in achieving improvements. Ours is a truly ‘through-life’ approach to investment.

IN 2004 ASHCROFT HIGH SCHOOL RECEIVED A GRANT OF £342,241 TOWARDS A NEW THIRD GENERATION GRASS PITCH AND IMPROVEMENT OF AN EXISTING GRASS PITCH The initial investment provided a safe, high-quality football facility for the school which uses it on a daily basis, and also by local grassroots clubs, primarily Crawley Green Sports and Social Club. With a limited number of suitable pitches in the area, this new site was a valuable addition to the local community. However, bookings to use the site began to decrease, especially during prime evening and weekend windows. The situation was flagged at their annual Support Day with the Bedfordshire County FA, and the Foundation’s ASA set about changing things for the better. A new pricing structure was agreed and included discounts for local Charter Standard Clubs. The appointment of a Football Development Officer, the creation of a new Football Development Plan (FDP) and engaging with new partners, has resulted in increasing weekly usage by ten hours. Additionally, a dedicated section on the school’s website and other forms of marketing has helped increase the profile of the site.

IN 2007 THE KNIGHTS TEMPLAR SCHOOL IN HERTFORDSHIRE RECEIVED £238,787 FOR A NEW THIRD GENERATION ARTIFICAL GRASS PITCH

Georgina Tweddell, Football Development Officer at Ashcroft High School said: “The support that has been provided by the Foundation’s ASA and the Bedfordshire County FA has been imperative to the success of the site. Rewriting the FDP, and producing a new business plan, has ensured that Ashcroft High School has a clear structure and direction to follow in order to enhance the facility. This facility now plays a valuable part in engaging all aspects of the community for regular sports participation.”

Whilst the new pitch proved to be popular, the overall usage figures reported through the Foundation’s Monitoring and Evaluation process continued to be lower than had been originally forecast. Usage at the beginning of the 2011/12 season was reasonable with some spare capacity at weekends, and no local sides used the facility. So, assistance from the ASA team was sought to help the project boost its participation figures. The ASA set about helping Knights Templar to share best practice with other similar sites around the country. This resulted in boosting participation outside of term-time by offering Cambridge United Youth Development a holiday club package that significantly increased participation for eight year olds. A meeting was also set up with local club, Baldock Town YFC; they agreed, following a pitch inspection, to let three of their teams use the site for home games. Two more local sides, Wilbury Wanderers Vets and Dial Square FC, now also use the facility on Saturdays and Sundays. These changes gave young players the opportunity to play and train on a third generation surface that not only enhanced their ability, but also meant that fewer games were postponed due to the weather. Tom Galvin, Centre Manager at the Knights Templar Sports Centre, said: “It gives me great pride to see the difference our third generation artificial grass pitch is making to local children, and also to the Centre commercially. It was one of the Foundation’s ASA’s who gave me the ideas to make the changes and it has been a huge help.”

The Football Foundation Annual Review 2013 23

Over the past few years, the Foundation has developed highly sophisticated, bespoke, performance management systems, which have helped us to become recognised as one of the world’s leading sports charities.

VOLUME VERSUS VALUE We take great care to ensure that the grants we offer go to the right place to achieve maximum impact, but it is critical that we do so in the most effective and efficient manner. We have relatively few high value applications (e.g. 83 Facilities Scheme projects last year with an average grant request of just over £300,000), compared to many more applications for low value/high turnover schemes (e.g. nearly 1,800 Youth Football Goalposts applications with an average grant request of £565.)

Our primary goal is to increase participation in football and other sports. In keeping with our ethos of continual improvement, our dedicated Monitoring and Evaluation (M&E) team assesses the performance of every project we fund once it opens its doors for business and every year afterwards. The approach we adopt means that we produce real, tangible and independently verified data which demonstrates the true impact our investment is having in achieving our strategic objectives, and also how effective and efficient we are as an organisation.

Historically, these high volume schemes have taken up a disproportionate amount of resource in relation to their value. Therefore, we have developed systems to streamline and automate them: Grow the Game, Youth Football Goalposts and Respect are examples of this. We have developed the process of managing these schemes such that the end-to-end process is now entirely automated, from submitting an application, to distributing offer letters and processing claims, while ensuring that controls are built in to the process to ensure good governance. It is important to emphasise that automation has not compromised the quality of our processes. This has resulted in a number of benefits: - Our applicants receive better customer service.Youth Football Goalposts applications now take just three days on average to be awarded, and applicants are sent automatic updates at each stage of the process. - Our overheads are reduced by cutting out the need for things like stationery and postage, leaving more money for grant-giving. - The staff time required to administer these projects has been reduced by 70%, thereby freeing up time to focus on the high value projects that have bigger potential outcomes.

VOLUME OF GRANTS High

Low Voucher schemes Voucher schemes

Grow the Game

Build the Game

Large Facilities Large Facilities

High

Low

VALUE OF GRANTS

TARGETING INVESTMENT

EXCEEDING EXPECTATIONS

Early in 2013, the Foundation embarked on an ambitious programme to invest at least £12m into the most deprived areas of the country in only five months.

We pride ourselves on the ‘through-life’ approach that we apply to supporting the projects we fund. We don’t just sign the cheque and walk away. Instead, we maintain contact with each project throughout its life to provide support long after the original grant has been offered. This ensures a maximum return on each one of our investments. Key to this is the Support Day process, whereby each grantee meets with their local County Development Manager and a Foundation representative to discuss how their project is doing in terms of achieving its outcomes and to offer support where it might be falling behind. Any actions agreed at the meeting are individually assigned, and a simple online process allows people to update us once those actions have been achieved. Each project is then scored to give us visibility as to the number of projects that are meeting expectations. The good news is that the vast majority of projects are delivering their funded outcomes, with 91.7% meeting or exceeding their expectations; this demonstrates the importance of the support that we offer.

We worked closely with The FA and the Premier League to identify locations to develop artificial grass pitches that would have high football development outcomes in the 20% most deprived areas. To ensure that only the best possible projects were funded, we developed our grant management systems to capture data about the strength of each application, based on three key criteria: • Location • Outcomes • Sustainability This automatically generated a Project Assessment Matrix for each application, providing a quick and accessible way to assess a project’s strengths against required outcomes, and make an objective decision about funding. This enabled us, quickly and strategically to invest over £14m into the most deprived areas of the country.

Of course, some projects need additional help to reach their potential. We have developed a sophisticated system, which makes it easy to identify the ones that could benefit from more support from our Activity and Sustainability Advisors (ASAs), who are on hand to work with projects and develop bespoke solutions to help them increase participation and become more sustainable.

LEVEL OF SUPPORT

OUTCOMES

Activity and Sustainability support ARTIFICIAL GRASS PITCH LOCATION

SUSTAINABILITY

EVIDENCING INCREASED PARTICIPATION Our new project management system, Upshot, makes it much easier for organisations that we fund to give us the all-important data we need to evaluate the impact our funding has on participant levels. The easy-to-use online M&E survey provided by Upshot allows people to enter information in their own time and at their own pace: the system can be accessed anywhere over the internet and the individual can save partly-completed forms and return to them at any time. The system also provides written guidelines and short videos to answer common questions.

High

Stage 3

Support Day process

Stage 2

M&E survey

Stage 1 Low

Feedback on the system has been positive with 93% of users rating it as satisfactory or above, with the majority of these (69%) rating the user experience as good or very good. The methodology used to evidence Football Foundation participation figures has been commended by experts in the field and independent auditors.

93%

Approval rating

The Football Foundation Annual Review 2013 25

THE FOUNDATION IS COMMITTED TO A CULTURE OF CONTINUOUS IMPROVEMENT AND SHARING BEST PRACTICE. BELOW ARE SOME OF THE WAYS IN WHICH THE FOUNDATION CONTINUES TO BE EFFICIENT AND INNOVATIVE IN ITS OPERATIONS.

PitchFinder is the largest database of football facilities in Britain. It allows you to find local football pitches and provides information on the type of facilities that you can expect to find there. It also allows you to obtain route planning information, street maps and aerial views of these sites. Visit: www.pitchfinder.org.uk

Upshot is a new online project management system – developed by the Foundation – which enables organisations to manage attendee data, track participation and monitor progress towards targets in a simple and easy way. Visit: www.upshot.org.uk

FRAMEWORK AGREEMENT The Foundation, The FA and the RFU took the decision to implement a procurement Framework to aid the quality, speed and consistency of the contract process. The Framework is designed to establish long-term relationships with contractors who deliver cost-efficient, value for money services.

CLUB WEBSITE AND THEIR CLUB CASHBACK SCHEME Club Website’s ‘Club Cashback Scheme’ allows users to generate a cashback reward for their club every time they shop online. With over 2,000 retailers to choose from, every purchase made via the new Club Cashback platform will earn the club a cashback reward of between 1-15% of the total sales value. Visit: www.cashback.footballfoundation.org.uk

SUSTAINABILITY TOOLKIT The Sustainability Toolkit has been designed to provide an introduction to some of the key areas of consideration when planning the longer-term sustainability of a project or organisation. The information is aimed at grassroots clubs and voluntary sector organisations that may be coming to the end of a period of grant funding and are approaching the issue of sustainability for the first time, or are looking for some additional tips and advice for planning the future of projects, services and the wider organisation. Visit: www.footballfoundation.org.uk/sustainability

An independent study by the Centre for Economics and Business Research (Cebr) relating to 80 Foundation facility projects, found that every pound awarded by the Foundation on grassroots facilities generated an additional £7.73 for the UK economy. The Foundation provided around £15m of funding towards those 80 construction projects, requiring a total investment of £46m. This total investment in construction is expected to generate £22m in GDP directly and £31m indirectly. Furthermore, the 80 Foundation-funded projects directly supported a total of 4,992 jobs during the construction phase (4,458 jobs) and operation phase (534 jobs) on either a part-time or full-time basis. Around 73% of construction jobs needed to build Foundation facilities were sourced locally, benefitting at least 1,050 different local firms across the country. Once a site is operational, volunteering activity is crucial for ensuring that facilities are adequately staffed. Approximately 2,700 additional volunteers were then required to run the 80 facilities – the value of this volunteering is estimated to be worth £9.5m in economic output. In addition to the increase in household incomes and employment supported by the Foundation, there are other wider economic benefits too. The construction projects that the Foundation funds not only play a part in increasing the appeal of an area to live in, but also the provision of better sports facilities for participation in regular exercise helps combat an obesity crisis that the Department of Health estimates is costing the NHS £5.1 billion per year.

£53m

WAS CONTRIBUTED TO THE UK GDP

£7.73 IS GENERATED FOR THE UK ECONOMY FROM EVERY POUND INVESTED BY THE FOUNDATION

4,992 1,050 JOBS WERE CREATED OR SUSTAINED

LOCAL FIRMS BENEFITED (IN FACT 73% OF CONSTRUCTION JOBS WERE SOURCED LOCALLY)

2,700

Cebr is an independent economics and business research consultancy, established in 1993, providing forecasts and advice to City institutions, Government departments, third sector organisations and numerous blue chip companies throughout Europe.

VOLUNTEERS PROVIDED £9.5m OF ECONOMIC OUTPUT AT THE SITES

The Football Foundation Annual Review 2013 27

STATEMENTS FOR THE YEAR ENDED 31 MAY 2013 TRUSTEES’ STATEMENT The Summarised Financial Statements are not the full Annual Report and Financial Statements but a summary of information derived from group’s Statement of Financial Activities and the charity’s and group’s Balance Sheet. The Summarised Financial Statements do not contain additional information derived from the Directors’ Report. The full Annual Report and Financial Statements, from which the Summarised Financial Statements are derived, were approved by the trustees on 17 September 2013 and copies have been filed with the Charity Commission and with the Registrar of Companies. The independent Auditors have issued an unqualified report on the full Financial Statements and on the consistency of the Trustees’ Report with those Financial Statements. The Statement in the independent Auditors’ Report, under section 496 of the Companies Act 2006, was unqualified. The full independent Auditors’ Report contained no statement under sections 498(2)(a) and (b) or 498(3) of the Companies Act 2006. On behalf of the Board of Trustees

INDEPENDENT AUDITORS’ STATEMENT TO THE MEMBERS OF THE FOOTBALL FOUNDATION We have examined the Summary Financial Statements which comprise the Summary Consolidated Statement of Financial Activities and Summary Balance Sheet.

RESPECTIVE RESPONSIBILITIES OF TRUSTEES AND AUDITORS The Trustees are responsible for preparing the Annual Review in accordance with applicable United Kingdom law and the Statement of Recommended Practice: Accounting and Reporting for Charities (revised 2005). Our responsibility is to report to you our opinion on the consistency of the Summary Financial Statements within the Annual Review with the full Annual Financial Statements and the Trustees’ Report, and its compliance with the relevant requirements of section 427 of the Companies Act 2006 and the regulations made thereunder. We also read the other information contained in the Annual Review and consider the implications for our statement if we become aware of any apparent misstatements or material inconsistencies with the Summary Financial Statements. The other information comprises only the other items listed on the contents page.

Gary Hoffman Chairman The Football Foundation 9 December 2013

This Statement, including the Opinion, has been prepared for and only for the company’s members as a body in accordance with section 428 of the Companies Act 2006 and for no other purpose. We do not, in giving this opinion, accept or assume responsibility for any other purpose or to any other person to whom this Statement is shown or into whose hands it may come save where expressly agreed by our prior consent in writing. We conducted our work in accordance with Bulletin 2008/3 issued by the Auditing Practices Board. Our report on the company’s full Annual Financial Statements describes the basis of our audit opinion on those Financial Statements and the Trustees’ Report.

OPINION In our opinion the summary Financial Statements are consistent with the full Annual Financial Statements and the Trustees’ Report of the Football Foundation for the year ended 31 May 2013 and comply with the applicable requirements of section 428 of the Companies Act 2006, and the regulations made thereunder. Notes: (a) The maintenance and integrity of the Football Foundation’s website is the responsibility of the Trustees; the work carried out by the Auditors does not involve consideration of these matters and, accordingly, the Auditors accept no responsibility for any changes that may have occurred to the full Annual Report and Financial Statements or the Summarised Financial Statements since they were initially presented on the website.

We have not considered the effects of any events between the date on which we signed our report on the full Annual Financial Statements 17 September 2013 and the date of this statement. PricewaterhouseCoopers LLP Chartered Accountants and Statutory Auditors London 9 December 2013

(b) Legislation in the United Kingdom governing the preparation and dissemination of Financial Statements may differ from legislation in other jurisdictions.

The Football Foundation Annual Review 2013 28

SUMMARY BALANCE SHEET FOR THE YEAR ENDED 31 MAY 2013 Group 2013 £’000

Charity 2012 £’000

2013 £’000

2012 £’000

Total Assets

52,911

47,996

53,513

48,432

Total Liabilities

(40,200)

(29,541)

(40,138)

(29,406)

Net Assets

12,711

18,425

13,375

19,026

Total Capital and Reserves

12,711

18,425

13,375

19,026

SUMMARISED CONSOLIDATED STATEMENT OF FINANCIAL ACTIVITIES FOR THE YEAR ENDED 31 MAY 2013 Restricted funds

Unrestricted funds

Total funds

2013 £’000

2012 £’000

Total Incoming Resources

1,311

32,566

33,877

27,527

Total Resources Expended

(1,311)

(38,270)

(39,581)

(21,175)

Realised and Unrealised Losses

(10)

Net Movement in Funds

(5,714)

(139)

Fund Balances Brought Forward

18,425

(12,212)

Fund Balances Carried Forward

12,711

18,425

6,213

The full Football Foundation Annual Report 2013 is available at: www.footballfoundation.org.uk/AnnualReport2013 The Football Foundation Annual Review 2013 29

Whittington House, 19-30 Alfred Place, London, WC1E 7EA T 0845 345 4555 E enquiries@footballfoundation.org.uk W www.footballfoundation.org.uk @FootballFoundtn

improving facilities • creating opportunities • building communities Registered Charity Number 1079309 Registered in England and Wales Company limited by guarantee Company Number 3876305