Tastes of Better
Take your product development to new heights with these tailored, experiential, cross-category sessions. See, taste and explore the latest ingredient innovation designed to solve your product development challenges; access technical expertise and ensure your NPD meets consumer needs.
Baking Confectionery
Flavours and colours
Making
sure your innovation hits the mark
Innovation is a team affair
Tastes of Better highlights include:
The Art & Science of Taste: IFF’s Multi-Sensory Showcase
A Global Table of Endless Discovery with Raps UK
The all-in-one house for specialty oils & fats with AAK
Lead partners include:
Clean label in action with Ingredion
Explore more at https://foodmatterslive.com/tastes-of-better/
Tastes of Better was spot on in terms of the content. I liked the diversity of the sessions and it was nice to connect with people I otherwise may not have. It was a really good two days with a good mix and balance.
European Senior Brand Manager, Nomad Foods
I loved the event. Of particular note was the interactive tasting sessions – the various teams were interesting, knowledgeable, and very open to feedback. Looking forward to future events!
Healthy & Sustainable Diets Manager, Tesco
Insights and trends main stage
Share your point of view with over 50 leading speakers.
Progressing sustainable proteins
Tomorrow’s trends and impact on NPD
Ingredient innovation in functional nutrition
Topic highlights, 8 October
HFSS: creating healthier choices
New technologies
2026: what next for the UPF debate
Impact of GLP-1 on NPD and ingredient innovation
Flavours of the future
Topic highlights, 9 October
Future of fibre in NPD
Flavour and sensory innovation
Explore the full programme at https://foodmatterslive.com/ascot/programme-2/
Speaker highlights include:
Paul Lackie, Head of Food, Leathams Ltd
Tim Ingmire, Vice President –Global Innovation & Technology, pladis Global
Abbie Owens, Innovation Manager, Yeo Valley
Mark Dempsey, Senior Consulting Director, Consumer, Global
Dr Abbie Cawood, Head of Science, Holland and Barrett
Gary Frost, Professor of Nutrition and Dietetics, Imperial College London
Gareth Payne, Chief Product Officer, Adamo Foods
Dr Rodrigo Ledesma-Amaro, Director and Reader (Associate Professor) in Bioengineering, Bezos Centre for Sustainable Protein and Imperial College London
Next generation post biotics
Future opportunities for NPD in gut health
Amy Glass, Head of UK Diet and Health Policy, Food and Drink Federation
Professor Dr Alexander Mathys, Professor of Sustainable Food Processing and Principial Investigator, Singapore-ETH Centre and Bezos Centre for Sustainable Protein
Melanie Bulger, Head of Regulatory Affairs, Danone
Click here for the full line up
Really insightful talks and a lovely group of attendees whom I got to know throughout the day. The sessions were great and I loved seeing different topics being discussed by companies from a variety of areas within the industry.
NPD Manager, Symprove
New Product Development Discovery
Discover innovative solutions with our NPD Discovery Roundtables. NPD Discovery Table Talk Partners include: See the full programme at https://foodmatterslive.com/ascot/npd-table-talks/
Join over 750 VIP industry professionals working in NPD for two days of: Innovation, inspiration and insights alongside new ideas, ingredients and connections.
Companies attending include:
Accent Catering | Allied Bakeries | Apetito | Aramark | Baker and Baker Products UK Ltd
Bakkavor | Beyond Nutrition | Black Label Creations | Blue Sky Botanics | BM Caterers
Brewdog | Bridor UK | Britvic Bulk | Cakesmiths | Carlsberg Britvic | Copernus
Crediton Dairy | Elior UK | Fever Tree | Gousto | Graze | Greencore | Healing Taste
Hero Group | Highlands and Islands Enterprise | Hip Pop | Holland & Barrett | Hovis
Huegli UK | IBC Simply | Innocent Drinks | JDM Food Group | John Lewis Partnership
Kanes Food | Kepak | Leathams | Lidl GB | Marks & Spencer | Marston’s
Milena Kaler Nutrition | Mindful Chef | Mondelez | Müller UK and Ireland | Nichols Plc
Oatly | Ocado Retail Ltd | Pilgrim’s Europe | Pladis Global | Prep World Proper Snacks
Rondanini | Sainsbury’s | Saputo Dairy UK | Sodexo | Soreen | SSP | Subway | SURREAL
Taiko Foods | Tesco | The Gluten Free Bakery | The Protein Ball Co | The Real Olive Company
Think Through Nutrition | Tofoo Co | Twisted Kombucha | Unilever | Valeo Foods
Valogen Biosciences Limited | Vector Consumer Ltd | Vitacress | Waitrose
Walker’s Shortbread | Warburtons | Weetabix | Yeo Valley | Yum! Brands
VIP and VIP team applications are now open. Be part of this invite-only event that celebrates new ingredients, new insights, and new ideas that accelerate your product development.