FOOD EXPORT ASSOCIATION OF THE MIDWEST USA /FOOD EXPORT USA -NORTHEAST ®
®
The bi-monthly newsletter for importers of U.S. foods
July/August 2023
Vol. 19 No. 4
PLANT-BASED DIMINISHES AMID
Sustainable and Healthy Products Grocers are carefully considering what products will attract shoppers’ attention as they fight against rising prices, making on-trend items especially important. Health and sustainability remain at the forefront of consumer interest, and selections that can tap into these interests without breaking the bank are well-positioned to succeed. The ESG (environmental, social, and governance) standards of product manufacturers are currently top of mind, and it’s affecting what appears on shoppers’ grocery lists. Mintel found that 27% of shoppers are reducing their meat consumption and 17% are lowering their dairy intake, leading to an increased interest in products that are both ethically sourced and healthier. Grocery Doppio found that 71% of grocers cite sustainability as a key priority in 2023, with 43% saying a senior executive is leading the effort. More than a third (37%) of shoppers are willing to pay a premium of up to 17% for sustainable choices, which opens up opportunities for some higher-end versions. These shoppers also want to see product information related to sustainability efforts on shelf labels and digital channels, along with other information. More than 63% of U.S. adults are interested in clean labels that have fewer, more recognizable ingredients, according to IFT. Consumers want to understand what they’re eating, as well as the impact it has on the environment, and more people than ever are paying attention to the labels on the products they buy. “Consumers are looking for CPG brands to be transparent about what their products are made of, as well as what the brand stands for,” Said Stephanie Hunter, Brand Manager at Egglife Foods. “Having clear nutrition statements, clear brand stories, and (Continued on page 2)
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