NOVEMBER 2025
Global Food
Marketer
™
Educating & Enriching News of Global Food Markets
USDA’s Foreign Agricultural Service (FAS) Agribusiness Trade Mission to Bogotá, Colombia
Food Export Branded Program: How to Leverage the Cost-Reimbursement Program Stretch your international marketing budget, accelerate export growth, and build lasting buyer relationships by using Food Export’s Branded Program to offset eligible promotion costs.
SHIFT YOUR FOCUS INTERNATIONALLY WITH THESE STRATEGIES: 1. Market Research & Selection • Identify priority markets using industry research, trade data, and buyer demand. • Prioritize countries with strong consumer interest, clear
WHY BRANDED?
competitive advantage, or promising growth potential.
Food Export's cost-reimbursement Branded Program
2. Brand Adaptation & Compliance
helps U.S. suppliers expand globally by reimbursing a
• Use program funds to update packaging and labeling to
portion of approved international marketing expenses. Used strategically, the program reduces up-front risk,
meet local regulatory requirements.
boosts brand visibility overseas, and supports stronger
• Translate marketing materials and ensure certifications
ROI from market development.
(organic, halal, kosher, etc.) to build consumer confidence.
NOVEMBER 2025
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