MAY 2025
Global Food
Marketer
™
Educating & Enriching News of Global Food Markets
Focused Trade Mission to Vietnam for Food Ingredients, Retail, and Foodservice, Ho Chi Minh City, Vietnam
Spring into New Markets: A Strategic Q2 Guide for U.S. Food Exporters As spring blooms across the U.S., it’s not just fields and
during the summer, making spring the ideal time to:
orchards that should be coming to life, but also your
• Evaluate your current export performance
export strategy. Now is the time for suppliers to plant the
• Identify target markets for expansion
seeds of global growth, assess current plans, and explore
• Refresh your marketing materials and digital presence
new market opportunities. With Q3 fast approaching and
• Register for upcoming trade events and buyer missions
summer trade missions on the horizon, Food Export’s suite of programs offers the tools and connections to
ASSESS AND ALIGN YOUR EXPORT STRATEGY
help you grow confidently into new regions.
A thorough evaluation of your current export activities can reveal areas for improvement and growth. Consider
WHY SPRING MATTERS FOR EXPORTERS
the following steps:
The second quarter of the year marks a critical time for strategic reflection and preparation. Many of Food Export’s
•M arket Analysis: Utilize the Market Builder service
annual events and market access programs ramp up
to gain customized insights into potential international
MAY 2025
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