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MEDIA GUIDE Welcome to the 2027 Foodbuy Marketing Program Our program connects you with a powerful network of foodservice operators across Canada.

2027 Foodbuy Media Guide 2027

Connect with thousands of members who rely on our expertise. Showcase your brand and services through Foodbuy Canada’s Media Guide channels to help drive your sales through our national membership base.

Foodbuy Media Guide 2027

Our publications and platforms connect your brands with a powerful network of foodservice operators across Canada. With access to 30,000+ member locations, we provide suppliers with a direct line to decision makers in restaurants, hotels, healthcare, golf courses, camps and beyond. Whether you’re launching new products, showcasing innovations, or building brand awareness, our channels ensure your message reaches the right audience – where buying decisions are made. Foodbuy Media Guide 2027

Today we have

~7,950 members

With

~30,000 locations

That spend

annually

Supplier partner contracts

$4.6 billion

across Canada

Audiences

• Owners / operators • Purchasing professionals • Finance professionals • General managers • Chefs • Front & back of house management • Bar managers • Dietitians

Industries • Restaurants • Foodservice • Hospitality, travel, casinos • Golf, leisure, recreation • Healthcare • Education • Camps

450+

Platforms

• Buyer guides • Custom eblasts • Monthly newsletters • Events • Joint sales • In-person training • LinkedIn • Facebook • Instagram

Foodbuy Media Guide 2027

2027 Media Guide Specifications and Deadlines This media guide has been prepared to provide you with the required creative specifications and key production deadlines to ensure smooth submission of your selected program offerings.

We’re bilingual All marketing materials are to be supplied in English and French. Please note that a surcharge will apply for translation services. The vendor agrees to ensure that all attempts have been made to provide the French translated materials using Quebec French that has had human review and is not solely AI generated. Ie Google translate, Co-Pilot, ChatGPT. Foodbuy is not responsible for the content of offer, errors, or omissions. Foodbuy Media Guide 2027

Advantage newsletter Foodbuy’s monthly newsletter

Reach: English: 8,000 members/French: 1,000 members Plus: Sent to 1,000+ supplier partners, all Foodbuy staff, Compass Canada operators and corporate staff.

Foodbuy Media Guide 2027

Advantage Newsletter The monthly Foodbuy Advantage features industry insights, insightful articles, market news, monthly promotions, and the Foodbuy Price Watch. Each edition is built around a unique monthly theme, providing opportunities for brands to align their content, promotions, and messaging with topics that resonate most with Foodbuy audiences.

Available opportunities • Featured article (includes article posting on foodbuy.ca and a social media post) • Banner ad • Sell Sheets with one live link to website or pdf • Recipe (includes recipe posting on foodbuy.ca and a social media post)

Publishing schedule: First Thursday of each month.

NOTE: All material is due approximately two weeks in advance.

Foodbuy Media Guide 2027

ADVANTAGE NEWSLETTER

Monthly themes for 2027 JANUARY

Experiential dining offerings

Tasting menus, themed events, local food experiences, global flavours, premium indulgences. • Ad & Copy deadline: Wednesday, December 15

FEBRUARY

Patio — Spring / Summer Preparations Patio equipment, pest control solutions, 2027 grilling trends, side dish and/or appetizer optimization. • Ad & Copy deadline: Friday, January 22

MARCH

APRIL

Sustainability, Waste Reduction, Local Sourcing

Farm to table, reduce food waste, sustainable seafood, sustainable practices, Canadian local suppliers. • Ad & Copy deadline: Friday, March 19

MAY

Breakfast and Brunch

Build a better breakfast and brunch program & related trends. • Ad & Copy deadline: Friday, April 23

Spotlight on Protein

JUNE

• Ad & Copy deadline: Friday, February 19

Beverages for margin enhancement, non-alcoholic, coffee & hot beverage solutions.

Guide to proteins, protein trends, and alternative proteins.

Build your Beverage Program • Ad & Copy deadline: Friday, May 21

Foodbuy Media Guide 2027

ADVANTAGE NEWSLETTER

Monthly themes for 2027 JULY

OCTOBER

Technology, equipment, and products such as preprepped, partially prepped, frozen or canned for speed and labour-saving convenience with quality.

Catering as an additional revenue stream, staffing & staff training, managing labour during peak periods, menu considerations.

Labour saving solutions

• Ad & Copy deadline: Friday, June 18

Holiday Preparedness

• Ad & Copy deadline: Friday, September 24

AUGUST

NOVEMBER

Snacking trends, Grab & Go solutions, how foodservice operators can grab a share of the snacking daypart.

Plant forward dishes, low sugar options, low and no alcohol beverages, menu options, operational cleanliness.

Snacking and Grab & Go

• Ad & Copy deadline: Friday, July 23

SEPTEMBER

Health and Wellness

• Ad & Copy deadline: Friday, October 22

Back of House and Services, Equipment & Supplies Solutions

DECEMBER

• Ad & Copy deadline: Friday, August 20

• Ad & Copy deadline: Friday, November 19

Services, equipment, smallwares, and technology, to improve operational performance and reduce costs.

Trends and forecasts for 2028

Operator wish list for 2028, trends to watch, commodity outlook.

Foodbuy Media Guide 2027

ADVANTAGE NEWSLETTER

Featured Article with Social Media Post $2,000 Limited Availability

Vendors are encouraged to develop content that aligns with our monthly themes. Featured articles are posted on the Foodbuy website.

Content:

A short article teaser image, and link to the full content appear in the monthly newsletter. Articles must be provided in both English and French and should be submitted as a final signed off version.

Word count: 800 to 1,000 words Microsoft Word file

Social post: To extend the reach of the article outside of our member base, we include a social post on the Foodbuy LinkedIn, Instagram, and Facebook accounts with a link back to the article on the Foodbuy website.

Images: 1400 px (W) x 934 px (H) Social media image post: 1080 x 1080 px

Foodbuy Media Guide 2027

ADVANTAGE NEWSLETTER

Banner Ads $2,000

Must include one link to a downloadable pdf (i.e. catalogue, sell sheet) or one website URL in English and in French to a specific vendor page.

Content: Size: 1260 px wide x 300 px high File format: jpg or png Minimum 72 dpi RGB colour mode

Foodbuy Media Guide 2027

ADVANTAGE NEWSLETTER

Featured Recipe with social media post

Poutine with Arctic Gardens Roasted Country-Style Blend

Country-Style Poutine

Tap into the plant-forward trend with a highmargin, low-labor poutine. Swapping fries for the new Arctic Gardens Country Style blend gives health-conscious diners permission to indulge with zero fryer time. This premium blend elevates the dish by combiroasting in under 10 minutes, providing a caramelized texture that holds up perfectly under hot gravy. It’s an effortless, colorful way to modernize a comforting classic while maximizing back-of-house efficiency.

SERVES: 20

$1,000

PREP TIME: 5 minutes COOK TIME: 8 minutes

NOTES: *If using conventional oven, bake for approximately 20-25 minutes.

The recipe section of our newsletter includes a brief description of your recipe, a colour image, and link to the recipe section of our Foodbuy website, where a downloadable PDF of your recipe is located. A social media post with a link to the recipe on the Foodbuy website will also appear on LinkedIn, Instagram and Facebook to further drive the user engagement.

DIRECTIONS

INGREDIENTS

2 bags (4 kg) of Arctic Gardens Roasting Vegetables Country Style 12 cups (1.5 kg) of fresh cheese curds 8 cups (2 L) of hot poutine sauce

• 1. Preheat the combi oven to 450°F / 100% humidity*. • 2. Spread the frozen blend in a single layer on baking sheets. Bake for 7–8 minutes or until the vegetables are lightly roasted. • 3. Divide the roasted vegetables evenly among 20 serving bowls. • 4. Immediately add 75g (about 2/3 cup) of fresh cheese curds to the vegetables in each bowl. • 5. Top each serving with 1/2 cup of piping hot poutine sauce. Serve immediately.

Content: Template: Vendors will need to complete a provided recipe template with recipe content and image. Image: Web ready image of the final dish. 600 px W x 300 px H 150 dpi resolution. Foodbuy Media Guide 2027

ADVANTAGE NEWSLETTER

Sell sheets $2,000

Showcase your products with a downloadable PDF in our Advantage newsletter. Sell sheets will be displayed as a thumbnail image in the newsletter with a direct link to download pdf.

Content: Size: 8.5 x 11” 1- or 2-page PDF outlining the product. PDFs must be submitted in both English and French

Foodbuy Media Guide 2027

Custom emails Reach the right Foodbuy members with targeted email campaigns tailored to specific member segments or sub-groups.

Reach: English: 8,000 members/French: 1,000 members (2026 average statistics)

Foodbuy Media Guide 2027

Custom emails $3,000

Custom emails allow vendors to send targeted messages to our unique member mailing list. Emails can link directly to your website or downloadable promotional materials. Emails are co-branded with the Foodbuy logo. Each campaign is distributed in both English and French to maximize audience engagement. All files, links and linked material must be provided in English and French, in final signed off format.

Booking deadlines

Assets are due two weeks prior to the email send date. Emails will be scheduled in the last two weeks of the month.

Specs

Images: 1200 pixels wide • Maximum image size: 5MB. • File type: jpg, png or PDF Foodbuy Media Guide 2027

Buyer Guides Target specific audiences with Foodbuy’s Buyer Guides.

Reach: Buyer Guides are sent to sector specific members, plus distributed via custom eblasts. Guides are also included in our monthly newsletter to all Foodbuy members, and posted on our social media channels. Foodbuy members: English: 8,000 members/French: 1,000 members Foodbuy Media Guide 2027

Buyer Guides

HOTEL, CLUB & LEISURE, CAMPS Each Buyer Guide is curated to address the business needs of specific channels including golf and leisure clubs. hospitality, camps, and foodservice. These guides serve as a valuable reference for members’ purchasing needs throughout the year, and are designed to deliver maximum rebates and savings. They provide readers with valuable industry insights, trends, suggested products and services.

HOTEL BUYER GUIDE

Products and services that offer solutions from room to table while maximizing your savings and rebates.

CLUB & LEISURE BUYER GUIDE

Products and services covering tee to table to maximize your rebates and savings

A Foodbuy Co.

CAMPS BUYER GUIDE

Offering a curated list of products and services for all your camp needs while maximizing your rebates and savings

Hotel Guide Hotels, motels, lodging, resorts, casinos, and gaming establishments. This guide puts an emphasis on breakfast solutions, as well as non-food solutions for hotel operators. Club and Leisure Guide Tailored for golf courses, yacht clubs, curling clubs, fitness clubs, social clubs, and dining clubs. This guide features facilities maintenance and food solutions for club operators. Camp Guide Created for organizations ranging from remote overnight camps to urban day camps. This guide features products, solutions and recipes for everyday camp life. Foodbuy Media Guide 2027

Rates & Specs

Booking deadlines

Buyer Guides

Club & Leisure Guide

Inside Front Cover, full page

$3,000

8.5” x 11” (with bleed 8.75” x 11.25”) Back Inside Cover, full page

$3,000

8.5” x 11” (with bleed 8.75” x 11.25”) Double Page Spread

$4,250

17” x 11” (with bleed 17.25” x 11.25”) Inside Full Page

$2,500

8.5” x 11” (with bleed 8.75” x 11.25”) Inside Half Page, horizontal

$1,500

8.5” x 5.5” (with bleed 8.75” x 5.75”) Inside Half Page, vertical

$1,500

4.25” x 11” (with bleed 4.5” x 11.25”) Print ready artwork to be supplied in specified sizes. All ads to be supplied in English and French.

NOTE: Surcharges will apply for any translation and/or design services done by Foodbuy.

Published Date: February 2027 Distribution: Digital+Print Booking deadline: Tues. Nov. 24, 2026 Copy/Ad due: Tues. Dec. 15, 2027

Camp Guide

Published Date: March 2027 Distribution: Digital+Print Booking deadline: Tues. Dec. 15, 2026 Copy/Ad due: Tues. Jan. 19, 2027

Hotel Guide

Published Date: June 2027 Distribution: Digital+Print Booking deadline: Tuesday March 30, 2027 Copy/Ad due: Tues. May 4, 2027 Limited Advertising Availability: To maintain the quality and effectiveness of each Buyer Guide, advertising opportunities are limited. Premium positions and ad placements are available on a first-come, first-served basis. Early booking is recommended. Foodbuy Media Guide 2027

Buyer Guides FOODSERVICE

Target specific audiences with Foodbuy’s Buyer Guides. Our most widely distributed guide, reaching all Foodbuy foodservice members across Canada. It showcases a comprehensive range of products, services, and solutions designed to support food service operations while improving efficiency.

FOODSERVICE BUYER GUIDE End-to-end solutions in food, services, and supplies for the foodservice industry.

Rates

Booking deadlines

Foodservice Buyer Guide

Foodservice Guide

Inside Front Cover

$3,500

Booking deadline: Aug. 20, 2027 Copy/Ad due: Sept. 3, 2027

Inside Back Cover

$3,500

Double page spread

$4,750

Inside full page

$3,000

Inside half page

$2,000

Published Date: Fall 2027; Distribution: Digital

Limited Advertising Availability: Ad placements are available on a first-come, first-served basis. Early booking

(Horizontal or vertical)

is recommended. Foodbuy Media Guide 2027

Category Solutions Guides Discover products, brands, and purchasing solutions with Foodbuy’s Category Solutions Guides.

SOLUTIONS

FOOD, SERVICES & SUPPLIES

SNACKS

SOLUTIONS

FOOD, SERVICES & SUPPLIES

PIZZA

These digital resources feature supplier partners, product highlights, category insights, and solution-oriented content intended to simplify purchasing decisions and drive awareness of available vendor programs.

Guide topics will be determined based on Foodbuy member needs, market opportunities, and supplier participation. Delivery: Digital

Partners interested in influencing future guide development and securing enhanced visibility within their category are encouraged to connect with the Foodbuy Marketing team to discuss opportunities.

Category Solutions Guide Inside Front Cover

$3,000

Inside Back Cover

$3,000

Double page spread

$4,250

Inside full page

$2,500

Inside half page

$1,500

(Horizontal or vertical)

Foodbuy Media Guide 2027

Marketing packages Build brand awareness with consistent promotional strategies. Whether you’re looking to drive awareness, increase participation, or support specific business initiatives, the Foodbuy Marketing team can help build a promotional program designed to meet your objectives.

Foodbuy Media Guide 2027

Foodbuy Partner Marketing Packages

BUYER GUIDES

RECIPES

Consistent marketing helps build brand awareness, strengthen customer relationships, and keep your products top of mind with Foodbuy members. Regular visibility across Foodbuy channels reinforces your message and demonstrates your commitment as a valued Foodbuy partner. Our Partner Marketing Packages are designed to simplify planning and execution while maintaining a year-round presence with members. By bundling activities, partners benefit from a consistent marketing strategy, increased visibility across channels, and preferred package pricing compared to purchasing opportunities a la carte. Promotional activities continue to be available a la carte.

To maximize impact, we encourage partners to align Foodbuy marketing activities with their broader promotional calendar, including product launches, seasonal campaigns, and strategic initiatives. Coordinated marketing efforts create multiple touchpoints and will amplify your message with operators.

NEWSLETTER

SOCIAL MEDIA

SELL SHEETS

Foodbuy Media Guide 2027

MARKETING PACKAGES

Spotlight Packages Bundle of 3 promotions

OPTION 1

OPTION 2

• 1 Sell sheet, or large banner, in the monthly Advantage Newsletter - $2,000

• 1 recipe inclusion in the monthly newsletter, with accompanying social media post - $1,000

• 1 Feature Story in the monthly Advantage Newsletter, hosted on Foodbuy.ca, with accompanying social media post - $2,000

• 1 Buyer Guide ad – full inside page - choice of Golf, Camps or Hotel - $2,500

Bundled price $4,950

Bundled price $5,850

(Regular price: $5,500)

(Regular price: $6,500)

Note: A Buyer Guide ad can be swapped out for a Foodservice Guide ad in any package option for an additional charge of $500.

Foodbuy Media Guide 2027

MARKETING PACKAGES

Showcase Packages Bundle of 5 promotions

OPTION 1

OPTION 2

• 1 large banner OR Sell Sheet in the monthly Advantage Newsletter - $2,000

• 1 Feature Story inclusion in the monthly Advantage Newsletter, hosted on Foodbuy.ca, with accompanying social media post - $2,000

• 1 custom co-branded email - $3,000

• 1 recipe inclusion in the monthly Advantage Newsletter with accompanying social media post - $1,000 • 2 Buyer Guide ads – full page inside - choice of Golf, Camps or Hotel - $5,000

Bundled price $9,000

• 1 Feature Story inclusion in the monthly Advantage Newsletter, hosted on Foodbuy.ca, with accompanying social media post - $2,000 • 2 Buyer Guide ads – full page inside – choice of Golf, Camps or Hotel - $5,000

Bundled price $10,800 (Regular price: $12,000)

(Regular price: $10,000) Foodbuy Media Guide 2027

MARKETING PACKAGES

Headliner Packages Bundle of 8 promotions

OPTION 1

OPTION 2

• 2 banners; OR 2 sell sheets; OR 1 banner and 1 sell sheet; in the Advantage Newsletter - $4,000

• 2 banners; or 2 Sell Sheets; OR 1 banner and 1 sell sheet; in the Advantage Newsletter $4,000

• 1 Feature Story inclusion in the Advantage Newsletter, hosted on Foodbuy.ca, with accompanying social media post - $2,000 • 1 recipe inclusion in the Advantage Newsletter with accompanying social media post - $1,000

• 1 Feature Story inclusion in the Advantage Newsletter, hosted on Foodbuy.ca, with accompanying social media post - $2,000 • 1 Custom co-branded email - $3,000

• 3 Buyer Guide ads – full page inside - Golf, Camps and Hotel - $7,500

• 1 Foodservice Guide Ad – full page inside $3,000

Bundled price $15,750

Bundled price $17,550

(Regular price: $17,500)

(Regular price: $19,500) Foodbuy Media Guide 2027

À la carte Pricing Custom co-branded email

Advantage newsletter advertising Banner Ad with link to URL or pdf Feature story hosted on Foodbuy website

$2,000

$3,000

Foodservice Buyer Guide

with accompanying social post

$2,000

Inside Front Cover

$3,500

Sell sheet with link to pdf

$2,000

Inside Back Cover

$3,500

Double page spread

$4,750

Inside full page

$3,000

Inside half page (H or V)

$2,000

Featured recipe hosted on Foodbuy website with accompanying social post

$1,000

Channel Specific Buyer Guide ads –

Club & Leisure, Hotel, and Camp channels Inside Front Cover

$3,000

Inside Back Cover

$3,000

Double page spread

$4,250

Inside full page

$2,500

Inside half page (H or V)

$1,500

Category Solutions Guide Inside Front Cover

$3,000

Inside Back Cover

$3,000

Double page spread

$4,250

Inside full page

$2,500

Inside half page (H or V)

$1,500

Foodbuy Media Guide 2027

Maximize your 2027 marketing investment with a tailored program that enhances brand visibility and reaches Foodbuy members year-round.

Contact Pam Blacker at Pam.Blacker@foodbuy.ca to get started Foodbuy Media Guide 2027