Realty-Builder October 2018

VOLUME 19, NO. 10

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OCTOBER 2018

Realty-Builder CONNECTING NORTHEAST FLORIDA’S REAL ESTATE PROFESSIONALS & HOMEBUILDERS

NEW HOMES BY THE THOUSANDS Builders keep adding to region’s 150+ new home communities. PAGE 10 Joan Refosco, vice president of sales for Arthur Rutenberg Homes, stands near the custom homebuilder’s model in EvenTide, a community of 23 estate-sized homes being developed along Ponte Vedra Boulevard. It’s one of at least 68 new home developments in St. Johns County.

Photo by Jay Schlichter

INSIDE

Intracoastal

Development group plans million-dollar neighborhood.

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Why you’re not closing more deals

Real estate can be dangerous

National real estate trainer John Palumbo offers help.

Former Jacksonville sheriff’s deputy offers agents tips, advice for staying safe on the job.

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BUILDER NEWS A grand opening Learning a new trade 375 students beginalso NEFBA Annual Beast Feast will Apprenticeship program. celebrate NEFBA’s new home.

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Home prices increase as builders add inventory

JAY SCHLICHTER ASSOCIATE EDITOR

Demand for homes continues to be strong even while prices increase. That means the timing could not be much better for those looking to sell. Inventory of available properties still is at historically low levels, giving homeowners, real estate agents and builders the powerful opportunity of having an overload of buyers. Once homes hit the market, they haven’t been sitting for long, although the pace has cooled since 2017. “In August 2017, 65 days was the average for a home to go under contract,” said a report from the Northeast Florida Association of Realtors. “That figure dropped by 9.2 percent in August 2018, with homes selling in an average of just 59 days.” And prices aren’t staying steady. They’re rising quickly. “Concurrent with the spedup cycle, the trajectory of sales prices is tracking upward,” the NEFAR report says. “The median price for August sales was $220,000, or a 7.3 percent increase over a year ago.” And as you will read in this

Photo by Jay Schlichter

Workers level dirt to make a concrete slab for a new home in the Wildlight community in Nassau County. The community eventually will be the center town, surrounded by up to 24,000 residential units.

issue’s cover stories, homebuilders are steadily developing more lots and planning new subdivisions to keep up with demand. “While 3,744 new listings were added to the market, overall inventory was just 9,237, which equated to 3.7 months on hand (a balanced market is considered to be five- to six-months on hand),” the NEFAR report says. Of the many companies constructing homes in the Northeast Florida region, the largest are D.R. Horton, Lennar Homes, Dream Finders Homes, Mattamy Homes and KB Home. D.R. Horton is the biggest since its been building twice as many as every other local homebuilder, according to a list provided by the Northeast Florida Builders Association. In 2017. D.R. Horton received 1,758 building permits, while the next two companies – Lennar and Dream Finders – were issued

797 and 659, respectively. Representatives of D.R. Horton, who responded to questions via email, wrote that they believe the high demand for housing will continue in Northeast Florida. “With our strong city and county leadership in Northeast Florida, the opportunity for business expansion and job growth is more promising than ever before,” their email states. D.R. Horton officials say that will lead to more “future opportunities” for both job seekers and business owners in the region. NEFAR also said in its monthly sales report that “the pace at which homes are selling in Northeast Florida continues to accelerate.” It says that new home listings in the region increased 2.4 percent to 3,744, pending sales were up 3.6 percent to 2,673 and inventory levels fell 1.4 percent to 9,237 units.

“While some are starting to look for recessionary signs like fewer sales, dropping prices and even foreclosures, others are taking a more cautious and research-based approached to their predictions,” the report says. NEFAR’s report added that the trends are not showing a “dramatic shift away from what has been experienced over the last several years. Housing starts are performing admirably...prices are still inching upward, supply remains low and consumers are optimistic. The U.S. economy is under scrutiny but certainly not deteriorating.” Maurice “Mo” Rudolph, chairman of the Urban Land Institute District Council of North Florida, said the growth is “not as crazy” as some think. Rudolph, who is director of planning and development for The PARC Group, said he believes the area is being developed at a good pace. “We’re not drastically growing,” he said. “We’re staying steady. We don’t have exponential growth.” Rudolph added that now is the right time to buy, as prices will just continue to increase, especially as costs for materials are rising because of the ongoing trade and tariffs battle between the United States and China. Another factor contributing to the housing market growth is the regions rising population. According to U.S. Census data, Duval County saw a 7.17 percent increase in residents from 2010 to 2016. The surrounding counties

R-B SEEKS 40 UNDER 40 Realty-Builder is looking for people 40 years old or younger who are making a big impact in Northeast Florida’s residential real estate and homebuilding market. The monthly publication will run the top 40 under 40 real estate professionals and homebuilders in its December edition. For those chosen, we will need their photo along with their real estate sales volume or how many homes they’ve built in the past year. To nominate someone, send their name, age, company or agency, years in their industry, what makes them special and contact information to editor, Jay Schlichter, at jays@realty-builder.com. The deadline to submit a nomination is Nov. 16.

also experienced population rate increases: Clay County, 9.14 percent; Nassau County, 9.97 percent; and St. Johns County, 23.71 percent. All of these statistics and opinions point to the fact that we have entered into a seller’s market. JAYS@REALTY-BUILDER.COM @JAY_SCHLICHTER (904) 356-2466

Realty-Builder CONNECTING NORTHEAST FLORIDA’S REAL ESTATE PROFESSIONALS & HOMEBUILDERS Realty-Builder is published monthly and serves the real estate and residential construction industry of North Florida. An independent publication, Realty-Builder is mailed to 8,000 licensed Realtors and homebuilders in Northeast Florida.

HOW TO CONTRIBUTE NEWS AND TOP PRODUCERS Realty-Builder encourages the submission of news and photographs of interest to the real estate and construction industries. Deadline is the 20th of each month for the next month’s edition. Real estate agencies may submit names of their top producers by 3 p.m. on the fifth of that month’s publication. Submissions can be made via email, editorial@realty-builder.com; fax, (904) 353-2628; or mail, 10 N. Newnan St., Jacksonville, FL 32202. Matt Walsh Publisher

James F. Bailey Jr. Publisher Emeritus

Karen Brune Mathis Editor

Monty Zickuhr Managing Editor

Jay Schlichter Associate Editor

HOW TO ADVERTISE

Each month, Realty-Builder reaches more than 8,000 licensed professionals in the real estate and construction communities. Rates for print and website (realty-builder.com) advertising are available upon request. The deadline to reserve advertising space is the 12th of the month for the next month’s edition; advertising copy is due the 19th. Jay Lesowitz, Director of Advertising (904) 356-2466 /jlesowitz@realty-builder.com Realty-Builder is a division of:

Daily Record & Observer

10 N. Newnan St., Jacksonville, FL 32202 (904) 356-2466 • Fax: (904) 353-2628 jaxdailyrecord.com

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Realtors learn how to protect themselves Round Table Realty hosts safety seminar for real estate professionals. BY JAY SCHLICHTER ASSOCIATE EDITOR

Working as a real estate agent isn’t often thought of as a perilous profession. But there are those who say it should be considered one of the most dangerous jobs. That is why Howard Flaschen hosts a safety seminar for his Round Table Realty employees and other local Realtors about once a year. This year’s event in late August at the Shearwater community center in St. Augustine included a presentation by Brad Causey, a security specialist and former Jacksonville Sheriff’s Office deputy with 27 years on the force. Along with offering tips on staying aware at all times, the event included suggestions on how to fight back and save oneself, as some real estate agents have fallen victim to attackers, including in Northeast Florida. In July 2016, Jacksonville police arrested a 41-year-old man days after authorities said he kidnapped, robbed and sexually assaulted a woman at knifepoint at a Jacksonville Beach realty office. “You may meet someone you only know from online,” Flaschen said at the event before he introduced Causey. “We let our guard down all the time in this line of work. We have been trained to cut people slack or blow off weird behavior because it’s commission

Photo by Jay Schlicter

Brad Causey, a security specialist and former Jacksonville Sheriff’s Office deputy with 27 years on the force, demonstrates safety tips with Howard Flaschen of Round Table Realty.

sales.” As the broker and owner of Round Table Realty based in St. Johns County, Flaschen said his agency doesn’t have sales quotas. That is out of concern for his staff’s safety, since so many of them work alone and often with clients they know little to nothing about before meeting them. He said he tells his Realtors that he doesn’t expect them to sell a home if the “hair on the back of their neck rises” because they get

an odd feeling about a prospective client. Causey, who worked on JSO’s SWAT team for more than a decade and as a motorcycle patrol officer for about the same amount of time, gave the 20 real estate professionals in attendance many tips. Those included staying aware of their surroundings not just when they’re about to host an open house by themselves, but everywhere they go.

He said that many people don’t pay attention to where they are going because they are constantly looking down at their phones. “If you’re in the office, that’s fine, but if it’s in a parking lot, that’s not the right time,” he said, adding that is one way in which criminals choose their victims, by sneaking up close to someone and attacking before they have time to react. “You’re just vulnerable that way.” During his many years as a

police officer, Causey said he often would hear victims say after being assaulted that they noticed something suspicious but didn’t do anything about it like call a friend, go back inside a building or shout for help. He said if you see a person looking around and acting strangely, turn around and go in the opposite direction. “If you can’t keep your distance, that’s when you get aggressive,” he said. “If they get close to you, it’s time to be rude. If it turns out to be nothing, you can apologize.” Flaschen told the Realtors that they have to give themselves permission to be savage and picture themselves in a scenario where they fight back instead of freezing up. “Say to yourself, ‘I am going home tonight,’” he said. “You have the right to go home. You have the right to get violent.” At the end of the presentation, Causey and Flaschen paired up to show off a few techniques that can be used if an attacker grabs a victim from behind or is holding their arms. For example, they demonstrated using an elbow to ram an attacker’s chin and talked about hitting or kicking the person to quickly bring him to his knees. “You gotta give it your all,” Causey said. “Are you going to get bruised up? Probably. But if you give 100 percent commitment, (the techniques) will work.” JAYS@REALTY-BUILDER.COM @JAY_SCHLICHTER (904) 356-2466

JoinERADavisLinn.com #MoreThanAnOffice Meet ZAP: the dynamic platform with your free website, mobile app and CRM, you can generate and manage more personal leads, close more deals and win more business with NO referral fee.

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ERA Davis & Linn is made up of a special group of real estate professionals. When I interviewed with area real estate offices, I found this office had a different culture. The agents were welcoming and always willing to share their knowledge and experience with others. The brokers were Carole Davis and Jim Linn. They were hands on and invested in every agent’s success. The agents are provided with access to valuable industry tools, continuous in-house training, and several national trainers each year. This gives the agents the ability to provide clients and customers with exceptional service. After fifteen years at ERA Davis & Linn, I have added to my extended family the women and men that I have shared this office with. This year we said happy retirement to Carole Davis and celebrated her successful real estate career. I will remember the many nuggets of wisdom she shared. Going forward we welcome broker Andrew Linn and look forward to new and exciting things to come. ERA Davis & Linn is truly more than an office. – Ester Spaulding, REALTOR

Agents engaged with ZAP close 150% more deals than the average agent! Call/Text Andrew Linn at 904-887-6366 to learn how we can take your business to the next level. Jacksonville

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MEASURE TWICE. CUT ONCE. LOVE FOREVER. HAILEY II, BARTRAM PARK

Your Clients’ Final Opportunity To Get Into A Single Family Home In Bartram Park PLUS YOUR CLIENTS CAN ENJOY AN EXCLUSIVE WASHER/DRYER AND REFRIGERATOR INCENTIVE VALUED UP TO $2,700* Time is running out to get into a stunning new home in Bartram Park Preserve, the only neighborhood of Single Family Homes in the broader community of Bartram Park. Enjoy a community surrounded by breathtaking nature views as well as close proximity to local banks, grocery stores, restaurants and many well-established businesses. Your clients are sure to fall in love with Bartram Park Preserve.

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*This offer is available on new purchase agreements that are accepted by Mattamy Homes Jacksonville and must contract by October 27th, 2018. Not valid on contract re-writes, transfers or for buyers who have had a previous contract with Mattamy Homes canceled for any reason. Offer available in Bartram Park Preserve on select homesites. Buyers must obtain financing through Mattamy Home Funding to receive the incentive up to but not exceeding $2,700. See a New Home Counselor for additional details. Buyer is responsible for paying closing costs, prepaids or design options that exceed the incentive amount. All offers are subject to change or withdrawal at any time without notice. Offer may not be redeemed for cash or equivalent. Prices, incentives, homesites and plan availability subject to change or revocation without prior notice or obligation. For more information on available homes and incentives, see a New Home Counselor for details. ©2018 Mattamy Homes. All rights reserved. Builder Lic # CBC1261993 & CBC1260748.

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Women homebuilders share lessons, tips Professional Women in Building Council hosts panel discussion at NEFBA headquarters. BY JAY SCHLICHTER ASSOCIATE EDITOR

The homebuilding industry isn’t solely a man’s game. That was evident at a Professional Women in Building Council meeting inside the Northeast Florida Builders Association’s headquarters, where four panelists shared their experiences as leaders in the male-dominated field. “Don’t be so conscious of (your gender), because the lines are blurred,” said LMH Solutions President and owner Linda Hutchins, who has spent 40 years working in the industry. “Whether you’re a man or a woman, don’t be intimidated because in the end, it’s about people.” Hutchins added that it’s an asset to be a woman in the field these days because there are many women, particularly young single women, who are making the decision to buy a house. “That should translate to having more women in the industry, or we should at least get closer to 50-50 (percentage),” she said. “So the advantages of course for us are being able to relate to those women who are buying homes.” The audience, like the panel, also was mainly made up of women, although there were a few men in attendance. Along with Hutchins, the other

Photo by Jay Schlicter

The Professional Women in Building Council invited four female professional women in the homebuilding industry to speak about their experiences in the male-dominated field. From left, Toria Hale, chair of NEFBA’s Professional Women in Building Council, Linda Hutchins, Cora Johnston, Tracy Valente and Lani Collard.

three panelists were Cora Johnston, the president of Generation Homes; Tracy Valente, an attorney with the Bachara Construction Law Group; and Lani Collard, the founder of Mialani Interiors. Even though they mentioned some disadvantages to being a woman working in the field, the panel agreed that there are many more benefits. Valente said as a lawyer who has worked with many men deal-

ing with construction disputes, some of whom assume women don’t know much about their job, she has turned it around on them. Valente has done a lot of research about the construction and homebuilding industry, so she often “surprises” them with her extensive knowledge. The times they have dealt with males who treat them poorly, the panelists said they just had to stand their ground.

Johnston had a customer who kept questioning her knowledge, suggesting that she should ask her male co-worker for help. “I wrote a nice email back to him telling him that I own the company and I know the numbers,” she said. “I finally told him, ‘If you doubt my ability to build your home, then I am probably not the builder for you.’” The email made the client realize his mistake, leading him to

apologize, and he ended up hiring her company to build his house, she said. The panel ended the program by saying being successful in the business isn’t about your gender, but how you treat your customers and connect with others. JAYS@REALTY-BUILDER.COM @JAY_SCHLICHTER (904) 356-2466

Now Building in EvenTide on Ponte Vedra Blvd.

EvenTide is Ponte Vedra Beach’s newest custom home community. With proximty to championship golf courses and a private beach, EvenTide offers the best in oceanside living. Furnished model opening soon. Building with Arthur Rutenberg Homes means quality of floor plans, functionality of design, and incredible aesthetics. Professional design assistance, one of the best warranties in the business, and carefully controlled costs allow us to deliver the best values in the industry. It all adds up to an experience that is different, and better. Also building in these fine communities: Palencia (model open), Wolfe Pointe at Markland (model open), Glen Kernan, Pablo Creek Reserve, World Golf Village, and on customer-owned lots throughout Duval, St. Johns, and Flagler counties. For more information, contact Joan Refosco • (904) 880-5500 Ext. 1 • JRefosco@arhomes.com

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Making an Encore with a new firm Landon Homes co-founder Dennis Ginder starts again with a fresh company. BY JAY SCHLICHTER ASSOCIATE EDITOR

Dennis Ginder knew he couldn’t just retire and hang up his construction hard hat. Last September, the now 47-year-old married father of three sold his stake in Landon Homes, a Jacksonville-based homebuilding company that Ginder founded in 2012 with Jesse Killebrew and Chester Stokes. After leaving Landon, it took Ginder about a month before he decided that sitting around wasn’t right for him. Therefore, he kicked off a new homebuilding company, Encore Homes. “It didn’t take me long to realize I wasn’t going to do nothing,” he said. “So within 30 days, by the end of October, we were out and off to the races.” Ginder has worked in the industry for more than 25 years, starting out as an estimator in college. He joked that he began his career by sweeping out homes and doing the normal odd, dirty jobs that no one else wanted to do. He graduated from the University of North Florida with a degree in construction management. Over that quarter century, Ginder said he has been privileged to get experience in “almost every

part of the industry,” including construction, sales and land development. That’s why Ginder couldn’t see himself doing anything else. “I really enjoy building homes,” he said. “This company (Encore) is based on the same principles when we started Landon. It’s about building a good house and listening to customers.” Encore’s customer base is homebuyers in the $250,000 to $600,000 range, Ginder said, but that they aren’t limiting themselves to that price point. He said business is brisk with 11 homes under construction. Ginder isn’t new to Jacksonville, either. He’s been here since his family relocated from Illinois when he was 3 years old. He attended public schools in Duval County before he made his way to UNF. Unlike starting Landon with other partners, Ginder is the sole founder of Encore, financing the venture on his own. He said he has capital for “startup and land and a credit line with Fidelity for vertical construction.” Several months after Ginder left, Landon Homes was acquired by national builder KB Home. Ginder brought a few former Landon employees with him, hiring them to work in Encore’s office on Historic Kings Road South near the corner of Philips Highway and Sunbeam Road. The company has five full-time staff members, including Ginder. Ginder’s goals and hopes for

Photo by Jay Schlicter

Dennis Ginder started Encore Homes last October, about one month after he left the homebuilding company he co-founded, Landon Homes.

Encore is to do things “a little bit different and a little bit better” than every other homebuilder out there. He said that’s accomplished by “listening better to customers” and understanding how meaningful a home purchase is for most buyers. “Home is where you’re safe. Home is where you live. Even

the word ‘home’ itself has a good connotation,” he said. “That is a pretty impactful thing that you do for people. I don’t think I’ve ever lost that perspective.” He said that he and the many others at Landon earned that reputation and that he plans to focus on doing the same thing at Encore.

His strategy is “simply to be the best at creating a great homebuilding experience and (build) obviously high-quality homes at the same time.” JAYS@REALTY-BUILDER.COM @JAY_SCHLICHTER (904) 356-2466

YOU’LL LIVING HERE !

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BEACON LAKE IS A MASTER-PLANNED COMMUNITY FROM BBX CAPITAL REAL ESTATE. All maps, (including concept plans and floor plans), all other renderings and drawings, home and property specifications and prices, special offers and promotional incentives, timeline, amenity listings and descriptions and other data and information are based on current expectations and are furnished to provide general information about Beacon Lake, and are subject to change without notice. The inclusion or presentation of this information does not constitute a representation or warranty, express or implied, by BBX Capital Real Estate, Beacon Lake or any of their affiliates, and may not be relied upon by any person or entity. Nothing contained or referenced in this advertisement constitutes an offer or solicitation of any kind to residents in any jurisdiction where prior registration is required, including, but not limited to, New York, New Jersey and Connecticut. No federal, state or local government agency has judged the merits or value, if any, of any property within Beacon Lake. Dream Finders Homes - CGC1521832, Mattamy Jacksonville LLC - CBC1261993 and CBC1260748

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Developer renovating Cathedral Townhouse BY JAY SCHLICHTER ASSOCIATE EDITOR

Photo by Caren Burmeister

John Palumbo was the guest speaker Sept. 14 at a Closing Skills Workshop sponsored by the Northeast Florida Builders Association’s Sales and Marketing Council.

Why you’re not closing more deals Jacksonville real estate trainer, author John Palumbo shares sales advice at workshop. BY CAREN BURMEISTER CONTRIBUTING WRITER

When it comes to making sales, tiny adjustments to your habits can produce huge payoffs, said John Palumbo, a national real estate trainer and author on the psychology of influence and persuasion. Palumbo was the guest speaker Sept. 14 at a Closing Skills Workshop sponsored by the Northeast Florida Builders Association’s Sales and Marketing Council. About 120 people attended the presentation at the University of North Florida’s University Center. Palumbo, of Jacksonville, is the

author of nine books. Over the years, he has received the National Association of Home Builders’ Sales Manager of the Year Award and The Million Dollar Circle Lifetime Award. Even experienced agents sometimes are perplexed by what it was they did to close a sale, Palumbo said. But the reasons may not be that all that elusive. Making small adjustments in the words we use, old habits and scripts and how we read people and their degree of commitment, can make a big difference, he said. Palumbo’s presentation, “7 Tiny Reasons You’re Not Closing More Sales,” is based on the premise that a tiny reason is “a small but destructive habit that is quietly deterring your next sale from closing.” Here are Palumbo’s seven reasons why real estate agents aren’t closing more sales:  Treating all lookers the same.

“The reality is, not everyone is a buyer,” Palumbo said. Distinguish between the tire-kickers and the serious clients. Devote more time to the clients who have done their research, gotten a preapproval letter and ask detailed questions.  Offering incentives and specials. Incentives won’t close a deal unless the client is about to reach that conclusion on his or her own. That will be revealed by the questions they ask. “Let pressure build organically,” Palumbo said. “You don’t have to push, push, push.”  Don’t apologize for anything. Show that you can solve problems, not apologize for them. Instead of saying “I’m sorry” about an issue, respond with “Let me take care of that,” or “Don’t worry, I’ll handle it.”  Falling into the time trap. Customers in today’s market are moving fast. Get ahead of the curve and address their pain

points head-on. If you want to become a top producer, accept the after-hours calls and texts. Create a mind-set that work can be your play and play can be your work.  Giving just the tour. Activate the customers’ curiosity, not their passive interest. Gauge the clients’ level of involvement by the depth of their questions. Step up your presentation by actively interpreting what your customer is saying.  Using the wrong word. Words like “if” show uncertainty and can make a difference in how the customer sees you and the home. Say “when” you by this home, not if you buy this home.  Sticking only to plan A. Loosen up a bit and be more authentic and spontaneous. “Customers don’t want scripted, planned aggression,” Palumbo said. “Forget the script. Over planning kills the magic.”

A Tampa workforce housing developer and a local nonprofit organization will renovate a senior apartment complex in Downtown Jacksonville with an award of $16.6 million in federal funding. The money will go toward revamping Cathedral Townhouse, a 177-unit apartment community on North Ocean Street, operated by Aging True, a nonprofit that provides senior housing services and runs the Jacksonville Meals on Wheels program. Cathedral Townhouse is Blue Sky Communities’ third project for Aging True. Blue Sky completed a $10 million renovation of Cathedral Terrace in 2016. This year it is scheduled to complete a $12 million renovation of Cathedral Tower. Renovations to the 50-year C a t h e d ra l Tow n h o u se include major building systems, life safety, accessibility, energy efficiency and painting. Unit updates include kitchens, lighting, flooring, plumbing and electrical. Work is scheduled to start in the second quarter of 2019 and be complete by the end of the year. “The senior population is one of the fastest growing segments – with 12,000 people turning 65 every single day in this country, and housing is one of the most needed services for this population,” said Aging True CEO Terri Barton. “Our mission is to meet the demands for quality housing for the city’s seniors who are living on limited incomes.” The developer and nonprofit also are planning to develop a fourth apartment building for seniors and the workforce population on a vacant lot next to the other three Cathedral buildings. The fourth building would be five stories and feature 120 units. It would have a parking garage with 160 spaces and a fitness room.

NEW HOMES FROM THE UPPER $100s Beautiful Northside community Osprey Landing is conveniently located off of I-295 and Dunn Avenue, with easy access to River City Marketplace. Discover all this beautiful community has to offer your clients!

Ranch and two-story options | 2 – 6 bed | Approx. 1,550 – 2,600 sq. ft. | Popular floor plans with open layouts

Call 904.541.2555 for an appointment or visit RichmondAmerican.com/JAXRealty to learn more about this community and sign up for an agent account. The Ruby

Prices, specifications and availability are subject to change without notice. Square footage is approximate. Actual homes as constructed may not contain the features and layouts depicted and may vary from image(s). ©2018 Richmond American Homes; Richmond American Homes of Florida, LP, CBC1257429.

Address: 11083 Osprey Hammock Boulevard, Jacksonville, FL 32218

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Did you know? Women’s Council has the most extensive network presence in the National Association of Realtors and they are the largest percent of RPAC donations of any NAR network or council.

www.WCRJax.org

October Member Spotlight

INDUSTRY EVENT

Laila Iarossi, Coldwell Banker Premier Properties

Women’s Council of Realtors Luncheon

A little known or unknown fact (past or present) about yourself. As an owner of a successful eye center for 29 years, I understand that building relationships is the key to creating a network of recommendations. What is your passion in the office? Outside the office? I am passionate about providing my customers with excellent service in selling Laila Iarossi or buying their dream home. When I’m not Coldwell Banker Premier working I enjoy spending time with my Properties family and friends. Such as going to the beach, taking long walks, finding quaint small shops, trying different restaurants and reading one of my many books.

Thursday, October 18

11:15 a.m.-1:00 p.m. ~ Deercreek Country Club Sponsored by:

How has Women’s Council of Realtors benefited you personally and professionally? Women’s Council of Realtors has been instrumental in allowing me to expand my network. I have met many vendors and Realtors in the last year who have been a great resource for me. I also have found the events and lunches to be very educational and enjoyable.

Topic: KISS BOW and SHAKE HANDS Understanding our Global customers, their cultures and working with international customers Guest Speaker: Gonzalo Mejia

2018 Calendar of Events

VP/Managing Broker at Watson Realty Corp If you have never had the opportunity to meet Gonzalo, this is an opportunity you do not want to miss, enlightening, informative and always entertaining. We will also have Olga Smirnoff who serves as President’s Liaison to Russia and a member of the Global Council with us to join Gonzalo and share information with us on the topic of the Global Council. Gonzalo is originally from Lima, Peru. With a background in financial controlling, he started in the real estate business in 2004. Gonzalo holds real estate broker and real estate instructor licenses. He enjoys helping others (either agents, buyers or sellers) achieve their goals. He is a national and international speaker and approved instructor for multiple organizations. Gonzalo also serves as President’s Liaison to Peru. • Specializing in residential real estate sales • Certified International Property Specialist (CIPS) • Certified Residential Specialist (CRS) • Accredited Buyer Representative (ABR)

• • • •

Graduate Realtor Institute (GRI) Transnational Referral Certified (TRC) At Home with Diversity (AHWD) Licensed Real Estate Instructor at Watson School of Real Estate • 2015 President Northeast Florida MLS

• Realtor of the Year - WCR Pensacola Chapter (2007) • Active member of Florida Realtors and National Association of Realtors • Bilingual and technology oriented with focus in customer service

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OCTOBER 18

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OCTOBER 31-NOV. 5 Women’s Council of Realtors National Convention

Top Golf at Towncenter

DECEMBER 12

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Governing Board Meeting 9:00-10:00 a.m. Mimi’s Cafe in St. John’s Towncenter

DECEMBER 20

Women’s Council of Realtors Installation & Awards Banquet BOE

Industry Event Reservations MUST BE MADE by the Friday before the event due to final count needed for the venue.

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NEW DEVELOPMENTS

NEW HOME COMMUNITIES:

A STEADY INCREASE

Homebuilding hasn’t returned to the numbers seen before the Great Recession, but there are more than 150 new home communities in progress in Northeast Florida, with more in the pipeline. BY JAY SCHLICHTER ASSOCIATE EDITOR

T

hroughout Northeast Florida, developers and homebuilders stay busy yearround trying to keep up with the demand for new homes. In the region’s four busiest counties – Clay, Duval, Nassau and St. Johns – there are hundreds of single-family, townhome, condominium and apartment communities under construction, with more proposed almost daily. While the region hasn’t reached the level of home construction seen before the Great Recession, there has been a steady increase over the past several years. In 2001, for example, homebuilders were issued 9,075 permits and it rapidly escalated to 17,753 permits in 2005 before dropping off significantly in the years after. The area didn’t see a resurgence in homebuilding growth until six years ago, when the number of permits rose from about 3,000 annually in the years following the nationwide housing crisis to 4,257 in 2012. Since then, the number has continued to climb. In 2017, there were 8,870 housing permits issued, with 6,835 in 2018 as of August. But just how many new home communities are there in Northeast Florida? It’s difficult to say. While the St. Johns River Water Management District receives a significant portion of those plans that require environmental review, there is no government database of new subdivisions. Also the Northeast Florida Builders Association and Northeast Florida Association of Realtors don’t track ongoing homebuilding. According to research by Realty-Builder, there are more than 150 single-family developments in progress. Some are new, with nothing but dirt lots. Others are

Photo by Jay Schlichter

Charles Adams, vice president of community development for Raydient Places + Properties, stands on a dock by a pond in the Wildlight community in Nassau County, which is planned to be the central town in a community of up to 24,000 residential units and 11 million square feet of commercial space.

nearly built-out. In Duval, there are 54 developments. Of those, one of the newest is eTown, a 1,478-acre mixed-use community being developed by The PARC Group in south Duval County. The first two neighborhoods – Marconi and Edison – were announced in mid-September. PARC representatives did not respond to questions about the total amount of homes proposed to be built in eTown. In Nassau, of the 19 housing developments found, the largest is Wildlight, which is just the first portion of a 40- to 50-year project with plans for up to 24,000 units over 24,000 acres of land. The developer, Raydient, is a subsidiary of one of the area’s

largest landowners, Rayonier Inc., a timber real estate investment trust. According to Charles Adams, vice president of community development for Raydient Places + Properties, which is building Wildlight, the community will be a centrally based “town” with about 3,200 homes, townhouses and apartments and 7 million square feet of commercial space. It will be surrounded by many other housing and commercial developments, he said, describing the end product like a European town that has a dense center, with “villages” on the outskirts and homes sitting on a property with several acres even farther out. He also revealed that there are plans for some of the communities to be age-restricted proper-

ties and that there will be roughly 11 million square feet of commercial space eventually in addition to the 24,000 units. In St. Johns County, RealtyBuilder found 68 single-family projects. RiverTown, being developed by Mattamy Homes, is one of the latest added to the already busy northwestern zone of the county, where dozens of placards, billboards and people twirling arrow-shaped signs line many street corners, encouraging drivers to check out the latest development just down the road. Jason Sessions, the vice president of land acquisition and development for Mattamy Homes, said the community will have about 5,000 units – singlefamily and multifamily – within

4,500 acres, and that they have sold about 10 percent of the project so far. The entire build-out of the community will take 10 to 15 years, he said. In Clay County, of the 12 new neighborhoods, GreyHawk is one of the most recent projects being added in the large OakLeaf Plantation community. The neighborhood, being developed by GreenPointe Communities, began its first phase of construction this month. GreyHawk will have 500 homes on 188 acres, said Mike Taylor, the North Florida Division manager for GreenPointe. JAYS@REALTY-BUILDER.COM @JAY_SCHLICHTER (904) 356-2466

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NEW DEVELOPMENTS

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A new slab is prepared for Dream Finders Homes, one of the largest homebuilders in the Northeast Florida region, inside the Wildlight neighborhood in Nassau County. Home sales dropped 6.2 percent in August over the previous August, according to the Northeast Florida Association of Realtors.

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BY JAY SCHLICHTER ASSOCIATE EDITOR

As new housing developments continue to pop up all around Northeast Florida, market conditions, rising prices for homes and building materials and higher interest rates are pointing to a potential regional slowdown. In August, 2,656 homes sold in the region, a 6.2 percent drop from August 2017, according to the monthly sales report released by the Northeast Florida Association of Realtors. In the same month, there were 799 permits pulled in the Jacksonville Metropolitan Statistical Area, according to the Northeast Florida Builders Association, a significant decrease from the past few months. While many of the region’s homebuilding experts agree that there is bound to be an economic course correction nationally and locally, they don’t believe the area – or even the country – will suffer from the same effects as the Great Recession. “I think it’s going to be more of a hiccup than a sustained slowdown because there is good job growth that is staying steady locally,” said Charles Adams, the vice president of community development for Raydient Places + Properties, which is building the expansive Wildlight community in Nassau County. “I don’t disagree that there is going to be something that will be considered a dip, but I don’t think Florida will be in the same boat as other areas,” he said. Adams and others said with demand at an all-time high and inventory of both existing and new homes still low, many homebuyers are willing to pay more for homes and often submit bids higher than the asking price. But that trend may not continue, according to the monthly NEFAR report, which pulled much of its data from the National Association of Home Builders. “Rising home prices, higher interest rates and increased building material costs have pressured housing affordability to a 10-year low,” the report says. The report said the trend had been taking shape for some time. Nationally, median household income has risen 2.6 percent in the last 12 months, while home prices are up 6.0 percent. “That kind of gap will eventually create

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fewer sales due to affordability concerns, which is happening in several markets, especially in the middle to high-middle price ranges,” it says. Bill Garrison, the executive officer of NEFBA, agrees. “Growth is cyclical, based on a variety of factors, and it absolutely will slow down again,” he said. “Development is a true supply-anddemand industry.” Garrison said. “Currently, we are at a healthy place with a strong demand, and a tight supply. This keeps prices up which makes new development attractive to large investors (aka developers).” Garrison said eventually something will happen to slow the economy and reduce demand. “The question is not if this will happen, the question is when will this happen,” Garrison said. “Given the relatively long term of this recovery, many people think it is sooner rather than later.” JAYS@REALTY-BUILDER.COM @JAY_SCHLICHTER (904) 356-2466

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INDUSTRY NEWS

Highland Chase proposed for western Duval BY JAY SCHLICHTER ASSOCIATE EDITOR

A Jacksonville moving company and a Jacksonville developer submitted a preliminary site plan with the city to build Highland Chase, a neighborhood in western Duval County proposed for 458 single-family homes. The community is planned on 196 acres at southwest Garden Street and Jones Road. The plan shows that 360 of the homes would be on 50-foot wide lots and 98 homes will be on 60-foot lots. The land is owned by Highland Chase LLC, a subsidiary of The Suddath Companies, a multifaceted group that specializes in worldwide corporate employee relocations, household moving, warehouse and logistics management and specialized transportation services, according to the firm’s website. Suddath is based in Downtown Jacksonville. The plans submitted to the city of Jacksonville’s Development Services Division were signed by James G. Barnett, Suddath’s vice president and treasurer, a member of the firm’s board of directors and a manager of Highland Chase LLC. The project developer is GAI Consultants of Jacksonville, off Riverplace Boulevard. The GAI agent representing Highland

Indianapolis firm building apartment community

Chase is W. Scott Land.

Townhouses planned near River City Marketplace

Spartina Cove, a 233-unit affordable townhouse community, is planned on 41 acres near River City Marketplace in North Jacksonville. The site, at Duval and Cole roads, was purchased Aug. 22 by Corner Lot Development Group of Jacksonville for $2 million. Victory Baptist Church was the seller. Andy Allen, co-founder of Corner Lot, said Lennar Homes was chosen as the project’s homebuilder. The townhomes are planned to sell in the high $100,000s. Allen said there isn’t enough affordable housing available in the Jacksonville area. He said too many people think the term “affordable housing” means Section 8 projects. At or below 30 percent of one’s income is considered “affordable,” according to the U.S. government. The real estate agent who represented Victory Baptist Church said in a news release that the sale of the property took four years. “This successful sale has been accomplished with much diligence, persistence, team

File image

The new owner of Pier5350 apartments plans to renovate the property.

approach and hard work on both sides. There were many challenges, including some resistance from some of the property neighbors,” said Carmen Mantay of NAI Hallmark.

Arlington’s Pier5350 sells for $31.3 million A 400-unit apartment community off Arlington Expressway in Jacksonville changed ownership for $31.3 million from one private real estate firm to another. AREP Pier LLC, a subsidiary of New York City-based Atlas Real Estate Partners, acquired the property Aug. 27 from Summer Oaks L P, a subsidiary of Chicagobased 29th Street Capital.

Atlas acquired the property with a 12-year fixed-rate Freddie Mac loan for $24.1 million. The community, called Pier5350 but formerly titled Summer Oaks, is near Arlington Expressway and University Boulevard North in the Clifton area. Joe Stampone, vice president of investments for Atlas Real Estate Partners, said the firm plans to renovate parts of the complex, including both outdoor spaces and inside residents’ units. Stampone didn’t wish to disclose how much money will be invested to upgrade the complex, built in 1972, but said it will be in the “multimillion dollar” range. Architects of Atlanta is listed as the architect.

An Indianapolis-based developer that has built luxury apartment complexes in Jacksonville purchased property to construct another multifamily neighborhood. Becovic Management Group bought 16.75 acres of undeveloped land on Gate Parkway West for $2.7 million. The property is on the south side of the road east of the Century Deerwood Park apartments. Company President Muhamed Becovic said plans are to build about 234 “high-end” units in four- or five-story buildings. He said the number of units and the size of the buildings are dependent on the property’s zoning and could change. Plans are to build 80 onebedroom, 130 two-bedroom, 20 three-bedroom and four penthouse units, he said. Planned amenities include a saltwater pool, dog park, walking trails and a 24-hour fitness center. Other Becovic Management Group apartment communities in Jacksonville include Ocean Blue, Atlantica and Villas at Atlantic Beach. The firm also has complexes in Indiana and elsewhere in Florida.

Artesia apartments proposed for South Jacksonville FROM STAFF

Plans for a 296-unit apartment community on two parcels in South Jacksonville were submitted to the St. Johns River Water Management District. Site plans show the project, Artesia at Gran Park, would comprise four buildings along both sides of Citicards Way. Each side would have two buildings and 148 units. Both sides would have a pool, dog park and recreational areas.

Property owner DD Jax-FLGR LLC, a subsidiary of Davis Development of Stockbridge, Georgia, also manages the Vera Luxury Living Apartments on Gran Bay Parkway near the proposed Artesia site. Plans show a total of 125 one-bedroom units, 144 two-bedroom and 27 threebedroom units. Baker Design Build of Jacksonville is listed as the civil engineer and GLA Architects of Atlanta is the architect.

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 Watson Realty Corp. promoted Tammy Vlah to executive vice president of Watson Relocation Services. Vlah joined Watson in June 2005.  Berkshire Hathaway HomeServices Florida Network Realty added several agents to its Northeast Florida offices.

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Steven Light and Christina Blasko joined the Ponte Vedra/Nocatee office.

Isabel Burgos, Brittany Berry and Alexis King joined the metropolitan office with locations in Avondale and San Marco. Lisa Nicholson and Scott Norberg joined the St. Augustine office with locations in St. Augustine Beach and MuraBella at World Golf Village.  Davidson Realty added Casey Messenger and Tammy Peacock. They will work out of the company’s World Golf Village headquarters.

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Developer foresees 1,000 apartments near San Marco Chance Partners, developer of San Marco Promenade and San Marco Crossing, says projects could spur others to restore Philips Highway corridor. BY JAY SCHLICHTER ASSOCIATE EDITOR

Photo by Jay Schlichter

Developers, the builder and others, including City Council member Lori Boyer, participated in a groundbreaking ceremony along Philips Highway for the San Marco Promenade apartments.

next project, San Marco Crossing, is planned on 6.82 acres at Kings Avenue between Olevia Street and Mitchell Avenue, just north of the Promenade. It also is likely to be developed in two phases. Southside Assembly of God, which will build a new church in Southpoint, sold the land to Chance Partners for $6 million in March. The church campus at 2118 Kings Ave. will be demolished after the relocation. Rosen and Bobilin are contracted to buy the land once the church

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Developers broke ground in August on the start of what could become 1,000 luxury apartments near historic San Marco. Chance Partners LLC will begin its Philips Highway project with San Marco Promenade, a 284unit complex among three fourstory buildings on the north end of 17.3 acres between Mitchell Avenue and River Oaks Road. Site clearing started in June and construction, estimated at $34.5 million, is expected to be completed by May 2020. Jeffrey Rosen, a principal partner with Chance Partners, said he considers the project as a catalyst to spark more growth and renovations along Philips Highway. “I live nearby so I hope to see an impact in the neighborhood that we care so much about,” Rosen said. Judd Bobilin is the founder and a principal of Chance Partners. The second phase of the Promenade project is in design. Plans call for 200 to 250 apartment units on the south end of the site, said Paul Bertozzi, the president and CEO of Live Oak Contracting, the project contractor. Bertozzi said the developer’s

relocates. Plans show that the site can be redeveloped with up to 372 apartments or townhouses along with recreation and open space, but Bertozzi said that number will be closer to 290 units. That project is estimated to cost $50 million to $60 million. Those three projects add up to 774 to 824 units, but Rosen and Bobilin have plans to build more. “The (developer) is trying to develop this entire corridor with over 1,000 units,” Bertozzi said.

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Live Oak representatives said rents at the Promenade probably will start around $1,200 to $1,300 and reach $2,200. The development also will include about 10,000 square feet of retail space for one to two shops. Rosen said the location is near San Marco and the medical and other development along the Southbank of the St. Johns River. “I think there is a need for highquality housing closer to Downtown and walkable to San Marco,” Rosen said.

San Marco Promenade and San Marco Crossing will be managed by Pegasus Residential, which also manages Chance’s RiverVue project in Avondale. RiverVue is the name of the former Commander Apartments and St. Johns Village property along Fishweir Creek that Chance Partners redeveloped into a $40 million, 228-unit apartment community. JAYS@REALTY-BUILDER.COM @JAY_SCHLICHTER (904) 356-2466

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TOP PRODUCERS WATSON REALTY CORP. Top salesperson for North region: Terri Lundgren, Mandarin North Top lister for North region: Jan Shields, Atlantic Beach Top sales team for North region: Sandy Miller, Intracoastal Top listing team for North region: Sandy Miller, Intracoastal Top salesperson for North Central region: Jonathan Colon, Gainesville Top lister for North Central region: Karrie Forrester, Middleburg Top sales team for North Central region: Menton-Ballou Group, St. Johns Top listing team for North Central region: Menton-Ballou Group, St. Johns Amelia Island: Angela Garcia (top lister); teams: Coastal Home team (top sales), McEwen team (top lister) Atlantic Beach: Amy Terry (top sales), Jan Shields (top lister); teams: K & B Kennedy team (top sales), Palmer Marketing Group (top lister) Avondale/Ortega: Hugh Mattox (top sales and lister); team: Bowen team (top lister) Baymeadows/Sunbeam: Juliette Vaughn (top sales and lister); team: The Get Smart team (top lister) Chaffee Rd.: Christina Molteni (top sales), Robin Clark (top lister); teams: Krawczyk team (top sales and lister) Duval Station: Kay Stalvey (top sales), Sara McGraw (top lister) Fleming Island: Bryan Kallam (top sales and lister); teams: Sallie Ross team (top sales and lister) Fort Caroline: Sara Conrad (top sales), Amber Mais and Nicole Anderson (top co-listers); team: Foster/Nelson team (top sales) Gainesville: Jonathan Colon (top sales), Sherman Bryan (top lister) Hammock: Bernard Short (top sales), Mary Goss-Crowson (top lister);

teams: Megan Farrell team (top sales and lister) Hidden Hills: Jill Marquez (top sales), Susan Hughes (top lister); teams: DeCastro/Erickson team (top sales and lister) Hodges: Kelly Perkins (top sales), Sharon Mills (top lister) Intracoastal: Lori Loving (top sales), Angie Clausen (top lister); teams: Sandy Miller (top sales and lister) Keystone Heights: Nancy BarBera (top sales), Melissa Pellerito (top lister) Mandarin North: Terri Lundgren (top sales), Renea Downes (top lister); teams: David and Clair team (top sales), Walker-Vergales team (top lister) Mandarin South: Rana Dexter (top sales and lister); teams: Debbie Shagnea Group (top sales and lister) Middleburg: Brian Grund (top sales), Karrie Forrester (top lister) teams: Your Holm team (top sales and lister) Nocatee: Judy Lassiter (top sales), Misty Phillips (top lister); teams: AshRose team (top sales and lister) North Jacksonville: Don Oxley (top sales and lister) Ocala: Brenda Lepper (top lister) Orange Park Blanding: Mark Feagle (top sales), Ellen Dittman (top lister) Orange Park Oakleaf: Shelby Holmes (top sales), Anastasia Long (top lister); team: The Hartley Group (top sales) Palm Coast: Pam Richardson (top sales), Dee Hawkins (top lister); teams: Mako Real Estate Group (top sales and lister) Ponte Vedra: John Richardson (top sales), Fara Bowen (top lister); teams: Beard team (top sales), Mohr team (top lister) Putnam County: Whitney Redford (top lister) San Marco/San Jose: Jon Singleton (top sales and lister); teams: David

Brag about your firm’s top agents Let everyone know who your top producers are. Submit names by 3 p.m. on the fifth of the month by email, editorial@realty-builder.com, fax: (904) 353-2628 or mail, 10 N. Newnan St., Jacksonville, FL 32202.

and Clair team (top sales), Charles Anno team (top lister) South Beach: David Gatto (top sales), Gerry Williamson (top lister); team: Impact team (top sales) Southside: Luis Perez Roman (top sales), Janine Basford (top lister); team: Hudnall team (top sales) St. Augustine: Laura Freeman (top sales), Sheila Clark (top lister); teams: Dawn Gaffney team (top sales), Teresa Jacalone team (top lister) St. Augustine Beach: Bonne Jones (top sales), Tara Presser (top lister); team: Crum team (top sales and lister) St. Johns: Kim Martin (top sales), Tamara Bromm (top lister); teams: Menton-Ballou Group (top sales and lister) St. Marys: Bob Piljay (top sales and lister); teams: Rita Hall team (top sales and lister) Tioga: Michael Shane Carter (top sales), Michael Mooney (top lister) COLDWELL BANKER VANGUARD REALTY Town Center: Andria Palgut (top lister), Tara Braithwaite (top sales), Bobbie Jean DeMunck (top producer); small teams: Orange Group (top lister and sales), Peterman Team (top producer) St. Johns: Lori Wilford (top lister and sales), Mary McCollum (top producer); small teams: Michael and Melissa Daugustinis (top lister and producer), The Fletcher Group (top sales) Beaches: Kim Martin-Fisher and Jennifer Martin Faulkner (top lister, sales and producer) Avondale: Sherry Faircloth (top lister), Cindy Corey (top sales), Wade Griffin (top producer) Mandarin: Tobin Bossola (top lister

Ponte Vedra: Christopher Ray (top sales, lister and producer)

and sales), Virginia Lancaster (top producer); large teams: Kennedy Team (top lister, sales and producer)

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BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY Avondale: Elizabeth O’Steen (top listings), Liz Bobeck (top sales, transactions and production) Beaches Intracoastal: Stuart Ashby-Fore (top Listings), Karen Aibel (top sales and production), Donna Warpool (top transactions) Fleming Island: Kathy Davenport (top listings): Chris Courtney (top sales and transactions), Connie Owen (top production) Mandarin: Nicole Sherman (top listings and sales), Shonda Campanaro (top transactions), Rob Guy (top production) Ponte Vedra: Lisa Barton Team (top listings); Priscilla Johnson (top sales and transactions): Elizabeth Hudgins (top production) San Marco: Anita Vining (top listings, sales, transactions, and production) St. Augustine/Murabella: Cheyenne O’Neil (top listings), Stefanie Bernstein (top sales, transactions, and production) RE/MAX SPECIALIST Orange Park: Team Swinson (top lister), Team Broome (top sales) Ponte Vedra: Todd Arnold (top lister), McAfee/Hughes Group (top sales) Mandarin: Mark Jenks (top lister), Terry Sadowski (top sales); teams: The Dana Hancock Team (top sales and lister)

World Golf Village/Palencia: Lori Pezak (top lister), Beth Clark (top sales), Dottie Lay (top producer) ERA DAVIS & LINN REAL ESTATE Mary Walker (top producer), Miller Patricia (top lister), and Hickson Rich Possert (top sales) BETTER HOMES & GARDENS REAL ESTATE LIFESTYLES REALTY Shawn Thayver (top sales), Daniel Lewis (top lister) LMH REALTY Jeff Sergeant, Ross Fanti, Mark DeRubeis and Portland Swan (top producers) DAVIDSON REALTY World Golf Village: Mirtha Barzaga (top producer), Liz Pappaceno (top sales), Steve Rodriguez (top lister); teams: The Nemethy Group (top producer and sales) Jacksonville Beach: Jennifer Todd (top producer), Steve Rodriguez (top sales) RE/MAX CONNECTS Paula Buzeta (top sales), Joseph Hamaoui (top lister); teams: The Miller Team (top sales), The Watt Team (top lister) START PACKIN’ REALTY, INC.

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Arbor Mill at Oakleaf Plantation Only a few lots left! New Homes starting in the mid $200’s Arbor Mill at Oakleaf Plantation is a new Ashley Homes neighborhood that will feature all that Oakleaf has to offer, but without the CDD fees. Large home sites and new floor plans are available with $10,000 in free upgrades. For more information, please call 904-861-6110.

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FREE washer/dryer, refrigerator and blinds! $2,000 in FREE upgrades also included. Ashley Homes’ newest planned community is on Jacksonville’s Northside. This new community offers a variety of floorplans with many home sites situated along the Trout River with marsh views. For more information, please call 904-861-2547

WE BUILD ON YOUR LOT! Visit us online at ashleyhomesjax.com

Here’s how it WORKS Let’s say you still owe $200,000 on your home, but its value on the market is worth $300,000. That means you have $100,000 in equity. A cash-out allows you to refinance your mortgage for $300,000 and turn your equity into cash paid to you at closing – cash you can use however you want. And you would still have just one mortgage with one monthly payment.

Let’s discuss how you can cash in on your cash-out refinance.

Jacksonville Branch

904-296-0301

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904-261-3739

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NMLS: 395809

NMLS: 348631

Jacksonville Branch: 12276 San Jose Blvd., Suite 747, Jacksonville, FL 32223 Amelia Island Branch: 99900 Amelia Island Pkwy., Suite 400, Fernandina Beach, FL 32034 All loans subject to credit approval. Rates and fees subject to change. Mortgage financing provided by PrimeLending, a PlainsCapital Company. Equal Housing Lender. © 2018 PrimeLending, a PlainsCapital Company (NMLS: 13649). PrimeLending is a wholly owned subsidiary of a state-chartered bank and is an exempt lender in FL. V010918

CRC# 1330797

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New million-dollar neighborhood along the Intracoastal Corner Lot Development Group offering Palm Island community in Jacksonville. BY JAY SCHLICHTER ASSOCIATE EDITOR

A Jacksonville development group is working to build 18 single-family homes on the Intracoastal Waterway in the Isle of Palms neighborhood. George Leone and Andy Allen, founders of Corner Lot Development Group, are behind Palm Island, a gated community off Stacey Road West on Beswick Island. It’s midway between Beach and Butler boulevards. The homes and lots range from $1 million to $2.5 million and include private boat docks and deep-water access. Lots are about a quarter-acre with homes from 2,500 square feet to 4,500 square feet. Clients will be able to choose among three Jacksonville custom homebuilders: Glenn Layton Homes, John Merrill Homes and Architectural Classics. Of the 18 lots, 10 are available. Allen said the three builders “understand building homes just as much as building lifestyle.” The community will be sur-

rounded by a bulkhead and the homes will wrap around a central lagoon, a news release said. Amenities will include a covered pavilion with a fire pit and entertainment area. The community will have a “Caribbean flavor with British West Indies Colonial-style architecture,” the release said. “Architectural details will include breezy porches, hard tile or metal roofs and bohemian shutters.” Leone said they believe this is one of the last opportunities to build a custom home with a dock on the Intracoastal Waterway in the Jacksonville area. The developers said in a phone interview that other developers have tried projects on the island, but none were successful. The property, valued at $1.2 million according to the Duval County Property Appraiser, was owned by George M. Bennett of Jacksonville Beach. He recently sold the land to Corner Lot Development Group for $2.75 million. Home-lot packages are being sold by Kim Sessions of Keller Williams Atlantic Partners and other agents working with the homebuilders.

Photos special to the Realty-Builder

Andy Allen, left, and George Leone founded Corner Lot Development Group, A rendering of the proposed Palm Island community shows the 18 single-family home lots and private boat docks at the Intracoastal Waterway.

JAYS@REALTY-BUILDER.COM @JAY_SCHLICHTER (904) 356-2466

ANDALUSIA

New Model Home Now Open!

D.R.Horton Homes from the mid $200’s*

Convenient St. Augustine Community with No CDD Fees! • NEW amenity center now open including community pool, fitness & playground • Highly rated St. Johns County schools

4%

**

(3% Commission PLUS 1% Bonus!)

• Located off Wildwood Drive just south of State Road 207, minutes from I-95, the shopping, dining & entertainment in historic downtown St. Augustine

On Select Quick Move-In Homes!

New Amenity Center NOW OPEN! 39 Vida Ct. - Saint Augustine, Florida 32086 Directions: From I-95 take exit 311, SR-207 north toward St. Augustine Beach and travel approximately 1.8 miles. Turn right onto Wildwood Dr. and continue ahead approximately 1.3 miles, then turn right into community at Seville Parkway. Model home will be on the immediate right at Vida Court

For more information please call (904) 417-0390 www.drhorton.com/nfl

*Home and community information, including pricing, included features, terms, availability and amenities are subject to change and prior sale at any time without notice or obligation. See your new home consultant for details. **4% (3% commission plus 1% bonus) available on select inventory homes only in D.R. Horton North Florida communities. Offer valid for new buyers only on new contracts written on 1/1/18 through 10/31/18 and must close. Total commission paid is subject to limitations, if any, on total broker compensation imposed by homebuyer’s lender. Real estate agent must be present on first visit. Total commission/bonus earned and paid at closing. See a sales representative for a complete listing of qualifying homes. Pictures, elevations, features, sizes and colors are approximate for illustration purposes only and will vary from the homes as built. CBC058997 ©2018 D.R. Horton, Inc. All rights reserved. OCT 2018

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OCTOBER 2018

Realty-Builder.com

RiverTown gives you

5 NEW MODELS OPEN NOW FROM THE LOW $200s

$2,500

REALTOR BONUS

FOR NORTHLAKE SALES MADE THROUGH 10/31/18* RiverTown Amenities

RiverClub Amphitheater 3 Resort-Style Pools

Kayak Launch Community Parks Riverfront Trails

Welcome Center and Designer Models Open Daily 904.337.4856 | 90 Lanier Street, St Johns, FL 32259 | RiverTownFL.com Prices, bonuses, homesites and plan availability subject to change or revocation without prior notice or obligation. *Valid on new contracts authorized from 9/15/18 through 10/31/18. Bonus earned will be paid at the time of closing. Not valid with any other offer or commission over 3%. For more information on available homes and incentives, see sales associate for details. Š2018 Mattamy Homes. All rights reserved. Builder Lic. CBC#1261993, CBC#1260748.

Fitness Center Tennis Dog Park

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NORTHEAST FLORIDA BUILDERS ASSOCIATION

OCTOBER 2018

BUILDER NEWS

Realty-Builder.com

PARADE OF HOMES List of winners of annual contest. Page 24

Apprentices learning a new trade 375 students begin education at apprenticeship program. NEFBA STAFF

A group of 375 students took the first steps toward a new career path by attending classes to become a carpenter, electrician, plumber or HVAC technician. The NEFBA Apprenticeship program welcomed the 375 apprentices, along with 19 instructors, to 22 trades-related classes during the last weeks of August to kickoff the 2018-2019 training year. In preparation for the new training classes, instructors were welcomed back in mid-August by the apprenticeship staff. New to NEFBA, Rachael Burke came on board with the apprenticeship staff in June as a second training coordinator in addition to Tatum Ellison. The program’s relatedtrade instructional duties for school operations has been led by Charlie Libretto since January.

Lab classes allow students to observe and practice the skills of their chosen trade.

SEE APPRENTICE, PAGE 21

Sean Junker, NEFBA’s first vice president, and NEFBA Training Director Christina Thomas, share their goals to keep the momentum growing in the NEFBA Apprenticeship Program. Junker will serve as NEFBA president in 2019.

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EstatesAtDolphinCove.com 147 Sailfish Drive, Ponte Vedra Beach, FL 32082

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OCTOBER 2018

NORTHEAST FLORIDA BUILDERS ASSOCIATION

FROM THE PRESIDENT

Along with move to new office, NEFBA celebrates its history

CHRIS DOSTIE DOSTIE HOMES

Dear members, October marks the beginning of the fourth quarter, and as we keep the momentum going to wrap up the year full of pride, optimism and energy, let’s take a quick glance at the NEFBA calendar. There is much to celebrate, and we will have opportunities to do so, beginning this month. First is the move to our new location. Staff has been carrying on the full order of business for the association while facing the Herculean task of cleaning out the office. It seemed that every square inch of the offices the association occupied for

more than 20 years contained enough history to write a book. I congratulate all of them for being able to juggle the dayto-day operations of planning events, serving members and maintaining an already-full calendar while deciding what goes and what doesn’t. In case you’ve forgotten, NEFBA will celebrate its 75th year of service to the industry and the community next year. Seventy-five years is a lot of history, and we are so proud that on the eve of that important date in our legacy, we are moving ahead as we occupy the new space. We believe this truly marks a new era for NEFBA, one that will enlarge our influence in the community and increase our relevance to the citizens of this region. This is a busy time of the year for any business. We have projects to complete before the end of 2018 and plans to make for 2019. Let me urge you to include NEFBA in your plans, too. You will want to attend the Casablanca Gala on Nov. 2. It’s our annual fundraiser and it is always the hit of the year. It kicks off the holiday season in grand style with dining, dancing, entertainment,

casino games, raffles and lots of socializing. We celebrate our successes, share our excitement about the future and generally have a great time. I look forward to seeing you there. After that, many of the individual councils hold their own holiday parties, some combine that party with their installation of officers. I think you will find it fun and beneficial to attend these celebrations. You will also have opportunities to participate in local councils’ charity events, which allow us to give back to the communities where we live, build and conduct business. I am so pleased that I was lucky enough to be your president at this exciting time. I thank you for your participation and dedication to this family, the family we sometimes call NEFBA.

Realty-Builder.com

EXECUTIVE COMMITTEE

Chris Dostie President Dostie Homes

Josh Garrison

Sean Junker First vice president

Third vice president

Providence Homes

Miranda Contracting

Gene Rover

Keith Ward

Nate Day

B&G Plumbing/ B&G Heating & Air Conditioning

Thomas May Construction

H. Smith Inc.

Second vice president

Training vice president

Secretary/ treasurer

Sincerely,

Chris Dostie Dostie Homes

Lee Arsenault

Immediate past president New Leaf Construction Inc.

Bill Garrison NEFBA executive officer

DREAMING OF BEING ABLE TO BALANCE YOUR CAREER AND PERSONAL LIFE? Don’t worry, we got you covered. Here at Watson, we provide resources for you to flourish in your career. In-house marketing, corporate training, family values, and administrative support are just a few of the tools we guarantee to you as a Watson associate. That way, your dream of work-life balance becomes a reality.

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Careers@WatsonRealtyCorp.com | JoinWatson.com

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NORTHEAST FLORIDA BUILDERS ASSOCIATION

REALTY-BUILDER

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OCTOBER 2018

LIFE IS SHORT. EAT DESSERT FIRST.

JOIN US AT TRAILMARK FOR A REALTOR–ONLY PROGRESSIVE DESSERT EVENT Enjoy fall-inspired gourmet desserts, wine, coffee and beverages while touring four “sweet” model homes presented by our award-winning builders.

You & your buyers will love: • New floor plans • New resident amenities • New model homes • New Incentives and offers

PRIZES AND GIVEAWAYS! WEDNESDAY, OCTOBER 17 l 3:30 pm – 5:30 pm RSVP: RSVP@TRAILMARKLIVING.COM l TRAILMARKLIVING.COM

I-95 | EXIT 323 | 10 MIN FROM WORLD GOLF VILLAGE 805 TRAILMARK DRIVE ST. AUGUSTINE, FL

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OCTOBER 2018

NORTHEAST FLORIDA BUILDERS ASSOCIATION

Realty-Builder.com

FROM THE DESK OF NEFBA EXECUTIVE OFFICER BILL GARRISON

We have so many to thank for their help

BILL GARRISON

As the construction on the new office comes to an end, and we celebrate the beginning of the next era in NEFBA’s history, I wanted to say thank you to everyone who has helped make the last year so exciting. Since our groundbreaking ceremony last October, we have been on a 12-month journey to bring years of planning and hard work to fruition. And in true NEFBA fashion, the journey from initial concept to celebrating the ribboncutting has been a collaborative

and positive experience. The final product speaks for itself. First, thank you to our generous donors. You have donated nearly $400,000 of cash and in-kind products and services to help offset the cost of construction and furnishing of NEFBA’s beautiful new office. We are fortunate to have members who are committed to NEFBA’s mission of promoting and supporting the construction industry, and the people who earn their living in it. Your donations helped build NEFBA a proper

home where we can continue to grow our association. Thank you to the past leadership of NEFBA who had the vision and wisdom to make this dream a reality. As we enter our 75th year of serving the building industry in Northeast Florida, we have a state-of-the art office in beautiful Southpoint to call home. The custom design is stunning and unique. The site has gorgeous live oaks at the front, and a gem of a backyard and patio at the back. It fits us perfectly.

And finally, thank you to NEFBA’s Executive Committee for giving me the opportunity to serve as the association’s executive officer. The building industry has provided for me and my family for more than 30 years, and it is a special privilege to manage the day-to-day operations of NEFBA. Our past leaders brought us to where we are now, and our future is bright with the new generation of industry leaders. I am proud to be on the team. Thank you.

Upcoming events LOCAL EVENTS ARE LISTED FIRST, THEN NEFBA EVENTS. COUNCIL AND COMMITTEE EVENTS ARE LISTED IN ALPHABETICAL ORDER BY EVENT NAME FOR CONVENIENCE IN TRACKING YOUR AREA OF INTEREST.

NOTE: THE NEFBA OFFICE HAS CHANGED LOCATION, AND IT IS ESPECIALLY IMPORTANT THAT YOU CHECK THE ADDRESS FOR EVENTS SCHEDULED AT “NEFBA OFFICE.”

NEFBA MEET THE BUILDER

CLAY BUILDERS COUNCIL BREAKFAST

Oct. 23 Time: 5-7 p.m. Location: NEFBA office, 6747 Southpoint Parkway Contact: Hans Krieg, HKrieg@nefba.com

Nov. 7 Time: 8:30 a.m. Location: Holiday Inn, 620 Wells Road, Orange Park Cost: $15 Contact: Jessie Spradley, JSpradley@nefba.com

NEFBA MEMBERSHIP COMMITTEE

Historic Springfield

New Homes Available TerraWise Homes is leading the renaissance in Jacksonville’s historic downtown neighborhood with exciting new designs including Net-Zero Solar Energy.

Nov. 1 Time: 11:30 a.m. Location: NEFBA office, 6747 Southpoint Parkway Contact: Hans Krieg, HKrieg@nefba.com NEFBA CASABLANCA GALA

Nov. 2 Time: 7-11 p.m. Location: Hyatt Regency Jacksonville Riverfront Cost: $150/person Contact: Corey Hacker, CHacker@nefba.com NEFBA GENERAL MEMBERSHIP/BOD MEETING

Nov. 28 Time: 8:15 a.m. Location: NEFBA office, 6747 Southpoint Parkway Sponsorship available Contact: Payton Woods, pwoods@nefba.com NEFBA BEAST FEAST & RIBBON-CUTTING CEREMONY

Talbot “Double Porches” Spec Available. Great selection of lots ready now for construction. Homes from the low $200s. Model open daily at 1221 North Liberty Street

TerraWiseHomes.com 904-575-4197 Fl CBC 057118

All homes include Going Green Warranty.

Oct. 18 Time: 5-8 p.m. Location: NEFBA office, 6747 Southpoint Parkway Contact: Jessie Spradley, JSpradley@nefba.com BUILDERS CARE BOARD MEETING

Nov. 13 Time: Noon New office location: 6747 Southpoint Parkway RSVP: Justin Brown, JBrown@builderscare.org

CLAY BUILDERS COUNCIL LOW COUNTRY BOIL

Nov. 8 Time: 5-7:30 p.m. Location: Jason Duggar’s house, 1373 Heath Road, Green Cove Springs Contact: Jessie Spradley, JSpradley@nefba.com GOVERNMENT AFFAIRS COMMITTEE

Oct. 25 Time: 8:30 a.m. Location: NEFBA office, 6747 Southpoint Parkway Contact: Jessie Spradley, JSpradley@nefba.com PROFESSIONAL WOMEN IN BUILDING HALLOWEEN HAPPY HOUR SOCIAL

Oct. 25 Time: 5-7:30 p.m. Location: NEFBA office, 6747 Southpoint Parkway Contact: Corey Hacker, CHacker@nefba.com REMODELERS COUNCIL SOCIAL

Nov. 8 Time: 5:30-7:30 p.m. Location: Creekside Dinery, 160 Nix Boat Yard Road, St. Augustine Sponsor: Renasant Bank Contact: Corey Hacker, CHacker@nefba.com

Sponsors: Providence Homes & eTown development Cost: $15 in advance for SMC members, $20 at the door Contact: Michelle Glass, MGlass@nefba.com SALES & MARKETING COUNCIL MODEL MEET UP

Nov. 15 Time: 6-7:30 p.m. Location: Markland Manor House, 61 Clarissa Lane, Jacksonville Details: For Licensed Realtors & Site Agents Contact: Michelle Glass, MGlass@nefba.com SALES & MARKETING COUNCIL NEW MEMBER ORIENTATION

Oct. 23 Time: 8-10 a.m. Location: NEFBA office, 6747 Southpoint Parkway Contact: Michelle Glass, MGlass@nefba.com SALES & MARKETING COUNCIL SOCIAL

Nov. 6 Time: 5:30-7 p.m. Location: Wicked Barley, 4100 Baymeadows Road Contact: Michelle Glass, MGlass@nefba.com SALES & MARKETING COUNCIL SAM TRAM

Nov. 14 Time: 9 a.m.-3:30 p.m. Location: Nassau County Details: Licensed Realtors Only Contact: Michelle Glass, MGlass@nefba.com

SALES & MARKETING COUNCIL BREAKFAST

ST. JOHNS BUILDERS COUNCIL SOCIAL

Nov. 9 Time: 8-9:30 a.m. Location: UNF University Center, 12000 Alumni Drive Speaker: Realtor Builder Marketing Panel

Oct. 16 Time: 5:30-7:30 p.m. Location: TBD Sponsor: TBD Contact: Leona Brown, SJBCouncil2@aol.com

Please call the NEFBA office at 904-725-4355 to confirm details of any NEFBA calendar event or contact the event coordinator by email. Check the NEFBA website calendar at http://web.nefba.com/events/.

Realty-Builder.com

NORTHEAST FLORIDA BUILDERS ASSOCIATION

REALTY-BUILDER

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OCTOBER 2018

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Apprentice CONTINUED FROM PAGE 17

Christina Thomas has been NEFBA’s director of training, and she has been responsible for the program’s workforce development operations since July 2016. “Of course, the NEFBA Apprenticeship program would not be possible without the ongoing, continued partnership with Jacksonville’s career college, Keiser University,” Thomas said. “Keiser has graciously provided classroom space for our related instruction since 2015. They have gone out of their way to welcome our program’s efforts as part of their investment in our community’s education.” This year’s apprentices were welcomed back to classes by NEFBA First Vice President Sean Junker. Junker is a devoted supporter of the apprenticeship program as the construction industry continues to see workforce development and the shortage of skilled tradespeople as being one of the most critical industry issues. NEFBA Vice President of Training Keith Ward, along with NEFBA Executive Officer Bill Garrison, were among the executive level professionals welcoming apprentices back to classes. “Starting my career in the industry as a framing carpenter, it was incredibly rewarding to have the honor of welcoming back our next generation of rising industry leaders back to classes,” Garrison said. “They looked professional and ready to get back to taking the next steps in a long-lasting, rewarding career.” The training for the latest group of apprentices will last until the end of April. Applications for the next training year will open March 14.

NEFBA Executive Officer Bill Garrison, kneeling, stops in a carpentry classroom taught by Michael Osborne. Garrison began his career as a framing carpenter.

Classroom instruction is provided evenings as students study the procedures, techniques and theories underlying their daily work.

New D.R.Horton Model Home Now Open!

5% *

(3% Commission PLUS 2% Bonus!) On Select Quick Move-In Homes!

New homes in the World Golf Village area from the mid $200’s**

Ask About D.R.Horton’s Newly Reduced CDD Bond Fees!

• Master planned community in a quiet natural setting featuring impressive oak tree hammocks and winding nature trails • Convenient location minutes from first class golf courses, I-95, shopping, dining & entertainment in historic downtown St. Augustine, beaches & highly rated St. Johns County schools • First class amenities include a fitness center, lagoon style pool with free-form design and zero entry, pavilion and a kayak launch located along Six Mile Creek

(904) 436-5216 www.drhorton.com/nfl Directions: From I-95 take exit 323, International Golf Pkwy southwest towards World Golf Village and travel approximately 2.2 miles. Continue through the intersection at State Road 16 (Int’l Golf Pkwy becomes Pacetti Rd) and proceed approximately 2.6 miles to TrailMark community on the right. *Home and community information, including pricing, included features, terms, availability and amenities are subject to change and prior sale at any time without notice or obligation. See your new home consultant for details. **5% (3% commission plus 2% bonus) available on select inventory homes only in D.R. Horton North Florida communities. Offer valid for new buyers only on new contracts written on 1/1/18 through 09/30/18 and must close. Total commission paid is subject to limitations, if any, on total broker compensation imposed by homebuyer’s lender. Real estate agent must be present on first visit. Total commission/bonus earned and paid at closing. See a sales representative for a complete listing of qualifying homes. Pictures, elevations, features, sizes and colors are approximate for illustration purposes only and will vary from the homes as built. CBC058997 ©2018 D.R. Horton, Inc. All rights reserved. OCT 2018

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OCTOBER 2018

NORTHEAST FLORIDA BUILDERS ASSOCIATION

Realty-Builder.com

Builders Care partners with others to expand, enhance Irma recovery services

Twenty-five student volunteers from Georgia Tech Christian Campus Fellowship donated a weekend of work to Hurricane Irma victims in Jacksonville. Their help and support from the Cooperative Baptist Fellowship of Florida enabled Builders Care to rebuild two homes in the storm-ravaged Ken Knight Drive area. Photo special to Realty-Builder.

NEFBA STAFF

A

s a nonprofit construction company, Builders Care has a targeted clientele: the elderly, those needing special modifications to accommodate physical conditions and families with young children who are stretched financially and unable to make much-needed home repairs. In other words, Builders Care is a company with a mission to help provide safe, healthy housing for everyone in Jacksonville and surrounding areas. As the charitable arm of the Northeast Florida Builders Association, Builders Care has an inside track to builders, suppliers and others related to the building industry. “Already this year, we have repaired

more roofs than we did in 2016-2017 combined,” said Justin Brown, director of Builders Care. “The fact that we are still recovering from Hurricane Irma and had more damage to homes, particularly roofs, than in past years accounts for part of that increase.” Finding community partners with similar goals made the increase in workload possible. “Our budget alone will not permit us to complete all the work that needs to be done,” he said. “Thus far, because of grants from the United Way, Presbyterian Social Ministries and HabiJax, we’ve been able to repair 103 roofs and perform nine full re-roofs in 2018. We’ve also helped 12 families get back into safe housing after living through the Irma flood without flood insurance. The flooded homes in the

Ken Knight Drive area have been done with help from the Cooperative Baptist Foundation, Yellow House Art and 7,269 hours of volunteer help for 2018.” The Northeast Florida Long-Term Recovery Operation has been essential to Builders Care’s increased ability to aid and assist storm victims. “NEFLTRO’s contribution to these projects is such a great example of what happens when public and private sectors work together to solve the problems of individuals and the communities where they live,” Brown said. “Sharing resources and preventing duplication of efforts allows us to reach more people and provide more help.” Brown chairs NEFLTRO’s construction committee and has seen firsthand that partnerships of this type extend

available resources. “This group is basically why we’ve been able to coordinate resources with other nonprofits,” he said. When Hurricane Irma came barreling into town, many of those affected sought help from local nonprofits. Nonprofits started working together to form a Voluntary Organization Active in Disaster, which, with direction from FEMA, was formed with the understanding that it will take years for Jacksonville to recover fully. Builders Care was asked to participate. Meeting every week, the major Jacksonville nonprofits have been diligently planning and organizing the Northeast Florida Long-Term Recovery Organization. Through United Way, the First Coast Relief Fund was established to help with long-term recovery. The initial focus was on immediate needs in the hurricane aftermath. To start working toward rebuilding, the First Coast Relief Fund granted Builders Care $100,000 to start fixing roofs in immediate need of repair. NECHAMA (a nonprofit national Jewish Response to Disaster organization), ElderSource, Yellow House, the Red Cross and local pastors and faith leaders assessed the needs to provide Builders Care with the names of homeowners most in need. For those not in Irma’s path, it’s hard to imagine the storm’s damage still affecting lives, but people still are living in homes without walls, with leaking roofs and other unsafe conditions. “Any one agency can do only so much,” Brown said. “When you start pooling your resources, the available dollars go much further. We are thankful for these partnerships and are glad we can do our share in a more efficient and effective way because the community is coming together to make things work, and ultimately to change lives.” To learn how you can help Builders Care’s mission, visit www.BuildersCare.org or call (904) 727-3443. To learn more about Northeast Florida Long-Term Recovery Operation, the organization that coordinates nonprofit agency recovery efforts, visit www.duvaldisasterrecovery.org.

Realty-Builder.com

NORTHEAST FLORIDA BUILDERS ASSOCIATION

REALTY-BUILDER

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OCTOBER 2018

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Awarded Best Community of the Year

A new neighborhood in Northern St. Johns County with the amenities of a larger community, but a scale and feel that keeps you connected to what matters most.

Custom residences from the $300s to the $800s. Arthur Rutenberg Homes • CalAtlantic Homes • CornerStone Homes • Dream Finders Homes Drees Homes • Providence Homes • Riverside Homes

Entry gatehouse just 1/2 mile east of I-95 at World Golf Village. Model homes open daily.

2001 International Golf Parkway 904.513.5740 markland.com Markland_FirePIt_C_RBC_V6.indd 1

8/3/18 4:47 PM

McKinney Levine Studio, Inc. (904) 655-6303 • for Carla Luigs of Hines (904) 599-9015

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NORTHEAST FLORIDA BUILDERS ASSOCIATION

OCTOBER 2018

Realty-Builder.com

Everybody loves a parade Winners announced from St. Johns Builders Council Parade of Homes. NEFBA STAFF

The St. Johns Builders Council invited the public to its 2018 Parade of Homes display of homes from the area’s builders and designers. The results were a large turnout of potential buyers, the just-browsing for future reference folks and a smattering of people who admitted to being curious. Whatever their motive, visitors were not disappointed. The event included the Showcase Home: the Iris by Mattamy Homes in RiverTown; the Pick of the Parade: the Coastal Bliss by Poseidon Builders in Madeira; and 40 more homes designed and built by members of the council. This year’s parade was Sept. 1-16 and was sponsored by the St. Augustine Record and The Florida TimesUnion. For the purposes of judg-

ing, homes were divided into price ranges, with 14 price categories ranging from $200,000 to $800,000 for single family detached homes, and from $250,000 to more than $1 million in townhomes/condominiums. “Naturally, we talk a lot about the winners and that’s appropriate,” said Mike Davis, SJBC chair. “From the standpoint of the members and the SJBC, all the entries were winners. Each home reflected the attention to detail and workmanship area homebuyers have come to expect through their dealings with homes built by our members throughout the county. I offer my congratulations to every entry. And thank you for a job well done.” For more photos from the parade and information about the SJBC builders, visit stjohnsbuilderscouncil.com.

Poseidon Builders captured the judges’ Pick of Parade in the St. Johns Builders Council Parade of Homes. From left to right, NEFBA President Chris Dostie congratulates company representatives Semoine Schmidt holding the winner sign as Vance Prestwood and Matthew Plemmons hold their trophy with an assist from Holly Yelton and Mike Davis.

TOWNHOME/ CONDOMINIUM GOLD Category 1: $251,000 - $275,000 Homes by Deltona: Sophie

First Federal Bank is your trusted lender. Whether building, buying, remodeling, or refinancing, rely on First Federal Bank and our local Mortgage Specialists for all your lending needs.

Category 2: $400,000 - $425,000 Homes by Deltona: Pinehurst Category 3: $500,000 - $525,000 Homes by Deltona Pebble Beach Category 4: More than $1 million Americrest Luxury Homes: Sea Breeze

GOLD AND SILVER AWARDS: Category 1: $201,000 - $225,000 D.R. Horton: Oakley Category 2: $275,000 - $300,000 D.R. Horton: Clifton (gold); KB Home: The Sullivan (silver) Category 3: $351,000 - $375,000 Providence Homes: Juniper (gold); MasterCraft Builder: Gr Vilano w/ Bonus (silver)

MACCLENNY

JACKSONVILLE

Cyndi Ray NLMS ID: 247531 904.398.7859, ext. 3862 rayc@ffbf.com

Becky Cooper NMLS ID: 546219 904.398.7859, ext. 3465 cooperb@ffbf.com

ST. AUGUSTINE Jen Chaney NMLS ID: 649666 904.806.1267 chaneyj@ffbf.com

FERNANDINA/YULEE Sheryl Rowe NMLS ID: 247534 904.398.7859, ext. 3869 rowes@ffbf.com

ffbf.com |

Wendy Hilton NMLS ID: 263101 904.398.7859, ext. 3224 hiltonw@ffbf.com First Federal Bank has been serving customers since 1962. First Federal Bank has been receiving a 5-star, Superior Financial Stability rating from BauerFinancial, Inc. since 2000. © 2018 First Federal Bank is a FDIC insured nationally chartered mutual savings bank approved lender. Nothing herein is or should be interpreted as an obligation to lend. Loans are subject to credit and property approval. Property insurance is required, including flood insurance and PMI (Private Mortgage Insurance) where applicable. Trade/service marks are the property of First Federal Bank or their respective affiliates and/or EQUAL HOUSING LENDER its subsidiaries. First Federal Bank: Residential Mortgage Licensee: 408902.

Rely on us for all your lending needs.

Category 4: $376,000 - $400,000 D.R. Horton: Destin (gold); Dream Finders Homes: Mableton (silver) Category 5: $401,000 - $425,000 Providence Homes: Hernando Category 6: $426,000 - $450,000 Providence Homes: Ellaville (gold); Dream Finders Homes: Willow (silver) Category 7: $451,000 - $475,000 Mattamy Homes: Beauclair (gold); Drees Homes: Flagler B (silver) Category 8: $476,000 - $500,000 Poseidon Builders: Coastal Bliss (gold); Riverside Homes: Wheaton (silver) Category 9: $501,000- $525,000 Richmond American: Yorktown

Mattamy Homes’ Iris model in RiverTown was the 2018 Showcase Home in the 2018 SJBC Parade of Homes.

(gold); Mattamy Homes: Oren (silver) Category 10: $526,000 - $550,000 Dream Finders Homes: Boca II (gold); AV Homes: Olivia (silver) Category 11: $551,000 - $600,000 Mattamy Homes: Cannon II (gold); Providence Homes: Ellaville (silver) Category 12: $601,000 - $625,000 Drees Homes: Westgate F Category 13: $651,000 - $700,000 AV Homes: Seton (gold); Providence Homes: Madison (silver) Category 14: $701,000 - $800,000 Dream Finders Homes: Fernandina

NORTHEAST FLORIDA BUILDERS ASSOCIATION

Realty-Builder.com

REALTY-BUILDER

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OCTOBER 2018

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23 Bridge Oak Lane St. Augustine, FL 32095 (877) 892-1458 LOW-MAINTENANCE SINGLE-FAMILY HOMES & VILLAS Starting Mid $200s

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NORTHEAST FLORIDA BUILDERS ASSOCIATION

OCTOBER 2018

new homes ready now CLOSE IN 45 DAYS

Realty-Builder.com

New member spotlight Pinnacle Sales Group, Thad Bullock Pinnacle Sales Group has provided professional sales, logistics and other marketing services for manufacturers of fine kitchen, bath and outdoor living products since 1980. Pinnacle caters to the decorative plumbing, premium appliances and the outdoor living segments for the upscale building and remodeling industry. Call Thad Bullock at (803) 669-1015 or visit www.pinnaclesalesgroup.com.

Sponsor spotlight Beson4, AJ Beson

L inda L a k es Cl ay Coun t y ’s

Best Gated Communit y The Albatera II C - lot 1-114 2,494 sq. ft. 3 bedrooms, 2.5 bathrooms, study Lakefront homesite Gorgeous open concept floorplan

299,900

$

The Savannah D - lot 1-109 2,508 sq. ft. 4 bedrooms, 3 bathrooms, study 3rd car garage Lakefront homesite Large covered porch overlooking the lake

$

314,900

Beson4 is a full-service marketing agency focused on helping clients form strong bonds with their customers. By combining the science of marketing with the art of communication, Beson4 gives a voice to its clients’ passions in their market and communities. Much more than an advertising agency, the company is a brand concierge, taking your business to places you never thought possible. Beson4 is a firm built on creative problem solving for each of its clients. There is no other agency in town like Beson4. Call AJ Beson at (904) 992-9945 or visit www.beson4.com.

Welcome, new members THE FOLLOWING COMPANIES BECAME NEFBA BUILDER AND ASSOCIATE MEMBERS IN AUGUST:  ECS Florida, LLC, Michael Gruber  Housers Homes Team powered

by EXIT Real Estate Gallery, Amanda Houser

 Pinnacle Sales Group, Thad Bullock  Renasant Bank, Jim DelVecchio  River City Contracting, LLC,

Rusty Elwood

 Lance Maxwell Plumbing

 Russell Rowland Inc.,

 PGT Industries, Chad Butler

 UniFlorida IV, LLC, Michael Sabga

Special thanks to these members for recruiting and sponsoring a new member: AJ Beson of Beson4 and Bob Porter of D.R. Horton. For more information about the

benefits of membership and how to become a NEFBA member, call Hans Krieg at (904)725-4355 or email him at membership@nefba.com.

Jacksonville, Drake Faircloth

Jackie Rowland

The Valencia II D - lot 2-35 2,722 sq. ft. 4 bedrooms, 3 bathrooms 3rd car garage Large covered porch

$

339,800

COMMUNITY HIGHLIGHTS: • Gorgeous outdoor recreation center that includes a lakeside park with a beautiful swimming pool, playground, sports field and a scenic lakefront pavilion and deck • 5 interior community parks including Meadowlands Park, Wildflower Park,Interpretive Park, Pooch Park and more • Conservation areas & 4 large lakes • Gated community entrance • All lots are preserve, park or lakefront • Excellent school district

• No CDD fees

NE W R E A LT O R INCEN T IVE SEE AGE NT F OR DE T A IL S

(904) 573-6026

Pinnacle Builders A Pinnacle builder is a NEFBA member company that maintains 90 percent of its active subcontractors as NEFBA members, actively recruits two new members every year and remains a member in good standing. To become a Pinnacle Builder, call the NEFBA office (904 725-4355) and take the first step today.

ADAMS HOMES

MASTERCRAFT BUILDER GROUP

CORNERSTONE HOMES

MORALES CONSTRUCTION

DOSTIE HOMES

NEW LEAF CONSTRUCTION

DREAM FINDERS HOMES

PIPER HOMES

DREES HOMES

PROVIDENCE HOMES

D.S. WARE HOMES

SANDIFER CUSTOM HOMES

ENCORE HOMES OF N. FLORIDA

THOMAS MAY CONSTRUCTION

GLENN LAYTON HOMES

TIDEWATER HOMES

ICI HOMES

TOLL BROTHERS

LANDON HOMES

VINTAGE ESTATE HOMES

LENNAR HOMES

About NEFBA The Northeast Florida Builders Association provides industry-wide representation to strengthen and foster the continued growth of construction trades and services in Northeast Florida. Serving the region since 1944, NEFBA is an affiliate of the Florida Home

Builders Association and the National Association of Home Builders. Builder News is a newsletter for and about NEFBA members and industry issues at local, state and national levels. The newsletter is published and distributed monthly by Daily Record and Observer LLC in Realty-Builder.

For membership information or to contact NEFBA, call (904) 725-4355.

www.SEDAnewhomes.com CGC020880• SEDA Construction Company. Price & availability subject to change without notice. Price in MLS supersedes prices listin herein.

@nefbastrong

bit.ly/FacebookNEFBA

NORTHEAST FLORIDA BUILDERS ASSOCIATION

Realty-Builder.com

REALTY-BUILDER

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OCTOBER 2018

Donate today at

bit.ly/builderscare

SMC Breakfast Realtor Builder Marketing Panel Friday, November 9th 8:00-9:30am UNF/University Center

2018 Calendar of Events

Oct. 18

TUESDAY

SMC Model Meet-Up

8:30-9:30am • Oakwood Manor, KB Home Model

Breakfast Sponsored by:

Nov. 6

TUESDAY

SMC Social

5:30-7:00pm • Wicked Barley Brewing Co. Sponsored by: PrimeLending

Nov. 9 FRIDAY

SMC Breakfast

8:00-9:30am • UNF/University Center Realtor Builder Marketing Panel Sponsored by: Providence Homes & eTown

Nov. 15

THURSDAY

JENN KJELLMAN

SONNY DOWNEY

ALAINA RECORD

Dream Finders Homes

EXIT Real Estate Gallery

Dostie Homes

CHERYA CAVANAUGH Re/Max Unlimited

SMC Model Meet-Up Social

6:00-7:30pm • Markland Manor House Sponsored by: Hines

Please prepay for all events on our website web.nefba.com/events

Contact Michelle Glass at mglass@nefba.com for Information on involvement and sponsorship opportunities!

#ICYMI (In Case You Missed It) September SMC Breakfast and Closing Workshop Featuring John Palumbo

MISSION

To enlighten, motivate and educate NEFBA members through dynamic programs and networking opportunities so more new homes are sold.

VISION

To be the most effective resource for selling and marketing new homes in Northeast Florida.

GOAL

Bring members and guests together in fun, informative, rewarding events and activities to stimulate networking and business relationship building opportunities.

Baymeadows Road Center

Since 1997 Custom Sign Solutions for the Building Industry Independently Owned & Operated

| Baymeadows Contact: Shawn Layton | Baymeadows Center Mgr. | 299@fastsigns.com 8535-7 Baymeadows Rd., Jacksonville, FL 32256 | fastsigns.com/299

9 0 4 - 4 4 3 - 74 4 6 MEMBER SINCE 2002

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NORTHEAST FLORIDA BUILDERS ASSOCIATION

Realty-Builder.com

Government advocacy update DUVAL

ST. JOHNS

 NEFBA’s Government Affairs Committee meeting is 8:30 a.m., Thursday, Oct. 25, at 8:30 a.m., at the new NEFBA offices in Southpoint.  Jax Beach townhomes. Jacksonville Beach is considering changes to its land development codes which would drastical-

ly limit the ability of builders to construct townhomes in the beachside community. Proposed changes include requiring a 5-foot separation between the driveway and property line and reducing the number of attached units from six to four.

NASSAU  Flood ordinance. Fernandina Beach is

considering updating its flood ordinance. Several changes proposed in the ordinance go well beyond state requirements, including increasing the elevation in the flood plain of the freeboard to 2 feet over the required one, restricting breakaway space in the flood plain under the elevated

living to a smaller amount and lowering the threshold for requiring existing structures to be elevated out of the flood plain to 25 percent from 50 percent of remodeling cost. The city commission will conduct a workshop Oct. 9 to discuss builders’ concerns about the changes.

 Tree ordinance update. St. Johns County staff held a third stakeholders meeting to discuss proposed amendments to the Land Development Code originally proposed by NEFBA and the Citizens for a New Tree Ordinance. Merging the two groups’ suggestions, staff reviewed a list of recommendations, including reducing

the required preserved tree size from 80 inches to 40 inches, increasing penalties on unauthorized removal of specimen trees to $15,000 per tree, and adding incentives to developers who preserve tree canopy. Staff will host a fourth stakeholder meeting to review final recommendations later this year.

CLAY  Permit fee increase. Clay County made several changes to its fee structure, resulting in higher residential fees and lower commercial fees. New residential increased from $15 per 100 square foot

to $20, with roofing going from $10 per $1,000 in value to $20. Meanwhile, commercial fees for both new and remodels dropped from $12 per $1,000 in value to $6.

BAKER Baker County issues: Jessie Spradley, JSpradley@nefba.com and (904) 725-4355

NEFBA Council Liaisons (904) 725-4355

Professional Women in Building/ Remodelers Council Corey Hacker, CHacker@nefba.com

St. Johns Builders Council Leona Brown, SJBCouncil2@aol.com

Clay Builders Council/ Nassau Builders Council/ Young Professionals Group Jessie Spradley, JSpradley@nefba.com

Sales & Marketing Council Michelle Glass, MGlass@nefba.com

LOWCOUNTRY FAST FOOD

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NORTHEAST FLORIDA BUILDERS ASSOCIATION

Realty-Builder.com

REALTY-BUILDER

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OCTOBER 2018

THE VALUE OF CONNECTION Connecting Borrowers to a New Homebuying Experience

TRAVIS GIBBON SWBC MORTGAGE CORPORATION SR. LOAN OFFICER NMLS #657289 3010 3rd St S. Ste D Jacksonville Beach, FL 32250 OFFICE: 904.425.2941 CELL: 904.424.5328 EMAIL: tgibbon@swbc.com swbcmortgage.com/travisgibbon

We know how important a homebuying experience is to borrowers—and to you—so we’ve combined our one-on-one service and our competitive loan programs with a digital application that allows borrowers to apply for a mortgage in a fast, convenient, mobile-optimized process.

Let’s create a positive and memorable homebuying expierence your borrowers will thank you for.

Visit swbcmortgage.com/travisgibbon today.

© 2018 SWBC. All rights reserved. Loans are subject to credit and property approval. Other restrictions and conditions may apply. Programs and guidelines are subject to change without notice. Rates are subject to change daily. Corporate office located at 9311 San Pedro Avenue, Suite 100, San Antonio, TX 78216. SWBC Mortgage Corporation, NMLS #9741 (www.nmlsconsumeraccess.org). 1060-A1077 02/18

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Permit status update Records from Clay, Duval Nassau and St. Johns counties show the number of permits for new home construction issued monthly in the four-county region are holding steady. Builders are seeing increased momentum and

160

127

80 0

500

133

107

Jan

Feb

160

152

600

121 62

Mar

Apr

150 0

1,000 100

88

51 May

Jun

2018 83

62

68

Jul

63

Aug

82

74

72

Sep

Oct

Nov

65 Dec

233 243

326 312

Feb

Mar

2017

220

306

Apr

284

376

May

319 342

Jun

401 269

259 Jul

321

2018

311

256

175

Aug

Sep

Oct

Nov

269 Dec

110 41 Jan

2017

135 66

78

20

Feb

Mar

66

61

Apr

55

84

May

97 100

2018

91 47

Jun

80

80

67

64

32

Jul

Aug

Sep

Oct

Nov

60 Dec

ST. PERMITS 2017-18 St. JOHNS Johns COUNTY County permits 2017-2018

2017

531

450 300

61

88

Nassau County 2017-2018 NASSAU COUNTYpermits PERMITS 2017-18

80 0

263

Jan

120 40

2017

Duval County permits 2017-2018 DUVAL COUNTY PERMITS 2017-18

250 0

92

53

47

375 125

to watching as storms appear and their paths calculated. Hurricanes pose a significant threat to construction projects as well as to established homes and communities.

CLAY COUNTYpermits PERMITS 2017-18 Clay County 2017-2018

120 40

consumer confidence. Historically, we would expect to see a dip after a busy summer season. It’s that time of year when speculation about the upcoming hurricane season is being discussed and much attention is turned

483

420

380 335

284 330

333 315

373 333

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

343

335 365

329

368

2018

417

297

216 Sep

Oct

Nov

266 Dec

TOTAL PERMITS 2017-18 524 830

765 689

941 757

691 941

795 876

833 1,013

689 930

797 799

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

505

867

691

660

2017 2018

10 1

Sep

Oct

Nov

Dec

Source: Permit data provided by Wolfe Jackson, The Resource Group LLC

Baymeadows Road Center

Experienced Custom Sign Solutions for the Building Industry

©2012 FASTSIGNS International, Inc.

We have been making custom signs and graphics for home builders in the Jacksonville area for over 20 years. That’s experience! And for over 15 years, we’ve been members of the Northeast Florida Builders Association. You can trust our experienced staff to get your signs made right and installed in a timely manner. Call us today at 904-443-74 7 46. We’re more than ready to help! 74 P Entrance Signs P Boulevard Banners P Burma Shave Signs P Wayfinding /Directional P Site/Topo Maps

P Sales Office/Welcome Center P Dimensional Logos & Letters P Model Home IDs P Feather Flags P Custom Floor Mats

P Displays & Wall Graphics P Osha /Safety Site Signs P Business Cards P Flyers P Brochures

| Baymeadows Contact: Shawn Layton | Baymeadows Center Manager | 299@fastsigns.com 8535-7 Baymeadows Rd., Jacksonville, FL 32256 | fastsigns.com/299 MEMBER SINCE 2002

9 0 4 - 4 4 3 - 74 4 6

Independently Owned & Operated

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NORTHEAST FLORIDA BUILDERS ASSOCIATION

2018 REALTOR BUILDER

By Marcus Allen Homes, Inc.

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OCTOBER 2018

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OCTOBER 2018

NORTHEAST FLORIDA BUILDERS ASSOCIATION

Realty-Builder.com

CAPTURING MOMENTS WORTH REMEMBERING

THAT'S THE WEEKLEY WAY

David Weekley Homeowners Andrew & Rebecca Barrilleaux and Chris & Libby Phillips

New memories are created at home every day.

That’s why we believe in doing everything possible to create your new home just the way you want it. We hope you’ll visit DavidWeekleyHomes.com/Lifestories to read reviews from hundreds of our Homeowners who have rated their building experience with David Weekley Homes. From our unique LifeDesignSM concept and EnergySaver™ building techniques to regular meetings with your Sales Consultant and Personal BuilderSM and our industry-leading warranty, our homes are ideal for creating special moments worth remembering. That’s the Weekley Way!

Tidal Pointe at Southside Quarter Now open for sales

295

G ate

P

32

rner James Tu Butle r Boulev ard TIDAL POINTE AT SOUTHSIDE QUARTER

way ark

Village Crossing Drive

Park Village Drive

295

904-345-4293

“David Weekley EnergySaver™Homes”is a trademark of Weekley Homes, LLC., which describes certain features and criteria designed to reduce energy consumption and the resulting environmental impact. It does not infer sponsorship, approval, or affiliation with any other program or green building certification other than those specifically stated in the product features, warranty or contract. See a David Weekley Homes Sales Consultant for details. Prices, plans, dimensions, features, specifications, materials, and availability of homes or communities are subject to change without notice or obligation. Illustrations are artist’s depictions only and may differ from completed improvements. Copyright ©2018 David Weekley Homes –All Rights Reserved. CBC1257289 Weekley Homes, LLC. Jacksonville, FL (JACA95324)