VOLUME 20, NO. 3
FREE
•
MARCH 2019
Realty-Builder CONNECTING NORTHEAST FLORIDA’S REAL ESTATE PROFESSIONALS & HOMEBUILDERS
REALTOR OF THE YEAR
DIANE COOK How her involvement is bringing positive changes to the industry. PAGE 6
INSIDE
Laurel Award winners 23rd annual event honors the best in Northeast Florida’s homebuilding and real estate industries.
Opendoor arrives What Realtors need to know about the company that’s paying cash for homes.
PAGE 10
YellowBird lands Company plans to buy 30 homes a month with a small-business feel.
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PAGE 4
Changes ahead Publisher Matt Walsh on why this will be the last edition of Realty-Builder.
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LETTER FROM THE PUBLISHER
WE’RE
MOVING
One newspaper with more news After nearly 20 years as a stand-alone publication, Realty-Builder’s content is moving into the Daily Record, creating one comprehensive source of news.
MATT WALSH PUBLISHER
Dear Realty-Builder Reader: Before you go any further, take a moment to read the advertisement on this page. What? Let me explain. Yes, this edition of Realty-Builder will be the last edition of Realty-Builder as a separate publication. As the advertisement says, starting April 1, we’re folding our coverage of Northeast Florida’s residential real estate and homebuilding industries into our flagship publications, the 105-year-old Jacksonville Daily Record and its free sister publication, the Thursday Jacksonville Record & Observer. This is a big deal for us — and you. Especially because so many of you have been loyal readers and advertisers in RealtyBuilder since its beginning almost 20 years ago. So before explaining anything else, above all: Thank you for your loyalty and for supporting Realty-Builder for nearly two decades! When Jim Bailey, former owner of the Daily Record, started Realty-Builder, it was known as Realty-Builder Connection. That’s what it intended to do: Connect Northeast Florida’s Realtors and homebuilders. And that’s what Realty-Builder did. It created a targeted venue for homebuilders to promote their new developments to the people who would help them sell their homes, the Realtors. Realty-Builder also served as a “connector” for the Northeast Florida Builders Association and the Northeast Florida Association of Realtors. It brought its members together with news, information and coverage of the association’s events. Rather than each association publishing separate newsletters, Realty-Builder combined that information in one place so everyone could read and see what was happening throughout the region. After Bailey sold the Daily Record and Realty-Builder to our company, Observer Media Group Inc., in early 2017, we began
Starting April 1, your real estate and homebuilding news is moving into Jacksonville Daily Record and Jacksonville Record & Observer.
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modifying Realty-Builder’s content. We added more news about trends affecting residential real estate and homebuilding with the intent of providing more relevant information along with the other staples of the monthly publication. But at the beginning of this year, when Realty-Builder Editor Jay Schlichter resigned to move back to Naples for family reasons, that prompted us to evaluate the future of Realty-Builder and the Daily Record. In the end, we concluded it would be best to put all of our energy into making the Jacksonville Daily Record and Jacksonville Record & Observer the best business publications serving Northeast Florida. And to help us achieve that objective, we concluded the content of Realty-Builder would fit perfectly. It will make the Daily Record and Record & Observer more valuable, relevant and useful to our readers. After all, the subscribers to the Daily Record are as interested in the trends and news in homebuilding and residential real estate as homebuilders and Realtors are in Jacksonville business news. Think of it this way: While you may be losing Realty-Builder as a separate publication, you can get the same information from the Daily Record daily and from the Record & Observer weekly — not monthly. What’s more, you will be getting more: All of the business news we normally publish in the Daily Record and Record & Observer. We hope you will stick with us and become subscribers to either the Daily Record or Record & Observer. We believe you will like what you see and what you get. As we say in our shop, our mission is to publish the news and information that “the boss needs to know.” And we’ll deliver it to you at a small price — $33 or $49 a year. For the price of a business lunch for two, we’ll give you information that you can turn into moneymaking opportunities. See the box below that explains the difference between the Daily Record and Record & Observer. Thank you again for your support of Realty-Builder. We hope you make the move to join the exclusive club of subscribers and readers of the Daily Record, the Record & Observer and JaxDailyRecord.com. We have the information you need to know.
What’s the difference between the Jacksonville Daily Record and the Jacksonville Record & Observer? The Jacksonville Daily Record is our flagship newspaper. For 105 years, the Daily Record has been the leading source for court records and news; Jacksonville legal news; and the publishing of local public notices. The Daily Record also provides extensive coverage of development; companies and entrepreneurs; and, since 2017, extensive coverage of how city government affects business. The Daily Record is published five days a week and has paid circulation. We introduced the Record & Ob-
server in 2018 as a free weekly with our most extensive, expanded editorial content. It is available Thursdays in more than 50 locations around Jacksonville. The content of the Record & Observer is the same as that of the Thursday Daily Record, with this exception: It does not contain the court records or public notices. You can find locations to pick up a free copy of the Record & Observer at JaxDailyRecord.com/rack-locations. Or, if you want the convenience of having the Record & Observer mailed to you each week, you can subscribe at the modest price of $33 a year.
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CHOOSE A LANE.
More Information? Contact Sonny Downey (904) 476-8617 Sonny@SonnyDowney.com
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Buying and selling homes with a twist YellowBird Home Buyers plans to focus on transparency and offer opportunities for education, networking. BY JAY SCHLICHTER ASSOCIATE EDITOR
Kyle Passkiewicz and Pat Flynn are putting their reputations and names on the line. They are offering a homebuying service that many companies have available, but they are going about it differently. Instead of placing snipe signs on street corners that promise homeowners boatloads of cash for their property like some competitors do, the two young Jacksonville entrepreneurs are adding a personal touch. Their names and photos are included on advertisements for their new company, YellowBird Home Buyers. The duo, along with a crew of several staffers, kicked off their new venture by hosting a launch party in early January at Manifest Distilling in Downtown Jacksonville. Even though Passkiewicz has been buying and selling properties in the region for more than 15 years, YellowBird is a new business plan that includes a big marketing campaign and budget, along with a monthly educational meet-and-greet component called “Connect” for those interested in asking real estate-related questions of the two owners.
The two want their customers to know who they are dealing with, unlike some businesses that aren't as transparent. “We're putting our name and faces on everything we're doing,” Flynn said. “We're not hiding behind a mysterious company.” Passkiewicz, 34, became involved in real estate wholesaling locally after graduating from the University of Florida in 2006. When the housing market crashed not long after he completed college, he said he attacked the market and started buying inventory while everyone else was running away. With Andy Allen, he founded Corner Lot Properties, a Jacksonville-based real estate investment firm that focused on distressed properties. Allen went on to start Corner Lot Development Group, while Passkiewicz flipped houses and helped facilitate hedge funds. Passkiewicz connected with Flynn a little more than a year ago, teaching the 31-year-old how to purchase, renovate, market and sell homes. They formed a partnership and decided to start the business. These days, the pair said they buy an average of 30 homes every month, from dilapidated properties to multimillion-dollar estates. While a majority of their business is buying, renovating and selling, the two said they also keep a small inventory as rental properties. “Our mission is to create a painless home-selling experience for our sellers while keeping that small business feel, focusing on
Photo by Jay Schlichter
Kyle Passkiewicz, left, and Pat Flynn partnered to start YellowBird Home Buyers, a company that buys, renovates, sells and rents homes in the Northeast Florida.
our reputation of kindness and understanding over the bottom dollar,” their website states. In addition to their core business, YellowBird also hopes to educate others, even if those people aren't clients. They don't charge a fee to attend their “Connect” meetings, which kicked off in February. Fo r m o re i n fo r m a t i o n about the company, visit
yellowbirdhomebuyers.com.
YellowBird Home Buyers employees pose for a photo at the company’s launch party Jan. 4 at Manifest Distilling in Downtown Jacksonville. Photo courtesy YellowBird Home Buyers
Realty-Builder CONNECTING NORTHEAST FLORIDA’S REAL ESTATE PROFESSIONALS & HOMEBUILDERS Realty-Builder is published monthly and serves the real estate and residential construction industry of North Florida. An independent publication, Realty-Builder is mailed to 8,000 licensed Realtors and homebuilders in Northeast Florida.
HOW TO CONTRIBUTE NEWS AND TOP PRODUCERS Realty-Builder encourages the submission of news and photographs of interest to the real estate and construction industries. Deadline is the 20th of each month for the next month’s edition.
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Real estate agencies may submit names of their top producers by 3 p.m. on the fifth of that month’s publication. Submissions can be made via email, editorial@realty-builder.com; fax, (904) 353-2628; or mail, 10 N. Newnan St., Jacksonville, FL 32202. James F. Bailey Jr. Publisher Emeritus
Matt Walsh Publisher
Karen Brune Mathis Editor
Monty Zickuhr Managing Editor
HOW TO ADVERTISE
Each month, Realty-Builder reaches more than 8,000 licensed professionals in the real estate and construction communities. Rates for print and website (realty-builder.com) advertising are available upon request. The deadline to reserve advertising space is the 12th of the month for the next month’s edition; advertising copy is due the 19th. Jay Lesowitz, Director of Advertising (904) 356-2466 /jlesowitz@realty-builder.com
VISIT SWBCMORTGAGE.COM/ANDYOU TO LEARN MORE
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10 N. Newnan St., Jacksonville, FL 32202 (904) 356-2466 • Fax: (904) 353-2628 jaxdailyrecord.com © 2018 SWBC. All rights reserved. Loans are subject to credit and property approval. Other restrictions and conditions may apply. Programs and guidelines are subject to change without notice. Rates are subject to change daily. Corporate office located at 9311 San Pedro Avenue, Suite 100, San Antonio, TX 78216. SWBC Mortgage Corporation, NMLS #9741 (www.nmlsconsumeraccess.org). 8540-8003 12/18
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REALTOR OF THE YEAR
DIANE COOK Her work on local, state and national committees is about bringing positive changes to the industry. BY JAY SCHLICHTER ASSOCIATE EDITOR
N
ame a local, state or national real estate committee and there is a likelihood that Diane Cook has been a part of it by serving as a board member or attending
meetings. That is one of the reasons the Northeast Florida Association of Realtors named Cook as its 2018 Realtor of the Year at the organization’s “Sharing the Journey” installation of officers and awards gala Jan. 17 at the Jacksonville Marriott. “Our winner certainly fits the bill of involvement, with a history of service to NEFAR, Florida Realtors, the National Association of Realtors and the Women’s Council of Realtors,” NEFAR CEO Glenn East said during the event, before listing many of Cook’s accomplishments and announcing her name. Her list of extensive contributions includes serving on both the NEFAR and Florida Association of Realtors boards of directors and on NEFAR’s strategic planning, forms, RPAC and candidate screening task forces, as well as the legislative committee. That’s just a small portion of the positions she has held. Not long after she chose real estate as a second career about 12 years ago, Cook decided she wanted to become involved and help bring about positive changes in the industry. “People will ask me all the time, ‘Why do you do all of that?’” she said, referring to the many committees she serves. “The reason I do it is I
believe that this industry and the value that we provide can be so much better. I think we can be respected much more.” Cook, 57, said she feels as though some people look at real estate agents in the same light as used car salesmen, and that some brokers and real estate agencies worry too much about how many agents they have instead of focusing on fewer, but more educated, Realtors. She said the industry could be made better if all real estate agents realized that they essentially are running their own businesses when they get their license because they have to market themselves as being trustworthy. It all comes down to providing superior customer service to every client, she said. Before becoming a Realtor, Cook studied business at Auburn University and moved to Jacksonville in 1983 to work in the mortgage banking field. She learned the software side of the business and became a trainer, traveling around the country to teach others how to use the computer programs. After deciding to try real estate, Cook obtained her license in 2006 and worked for one year with a Coldwell Banker real estate agency before moving to Exit Real Estate Gallery in 2007, where she has been since. Along with being named the Realtor of the Year, Cook also accepted the position as secretary of the NEFAR board for 2019. She said even though she knew she had been nominated for the award, it still came as a shock when her name was called. “I didn’t expect it and I’m very honored to have received it,” she said.
Photo courtesy of NEFAR
Diane Cook was named the 2018 Realtor of the Year at the Northeast Florida Association of Realtors’ “Sharing the Journey” installation of officers and awards gala Jan. 17 at the Jacksonville Marriott on Salisbury Road.
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L I N DA L A K E S
NEW MODEL NOW OPEN in Clay County’s
Best Gated Community Photos by Maggie FitzRoy
Legends of Real Estate Realtor Gerri Landrum, center, applauds at the Women’s Council of Realtors luncheon Feb. 21 at Deercreek Country Club.
Realtors hear what’s new as The Players returns to March
L inda L a k es
Cl ay Coun t y ’s Best Gated Communit y
Located on Old Jennings Road just 2.3 miles west of St. Vincent’s Medical Center is the gated community of Linda Lakes.
2019 Tournament Chair Adam Campbell speaks at Women’s Council of Realtors luncheon.
Stop by and tour our new model home today as well as the gorgeous outdoor recreation area and these Move-In Ready homes that can close within 30 days.
BY MAGGIE FITZROY CONTRIBUTING WRITER
This year, the final round of The Players Championship is scheduled on St. Patrick’s Day instead of Mother’s Day. The weather is expected to be cooler and likely windier for the PGA Tour’s March 12-17 event at TPC Sawgrass in Ponte Vedra Beach. “The course is in the best shape I have seen in 20 years,” 2019 Tournament Chairman Adam Campbell told Women’s Council of Realtors members Feb. 21 at a luncheon at Deercreek Country Club. Returning to March after being held in May since 2007, Campbell said real estate agents “are awesome advocates for the tournament.” He said the global event, broadcast in 30 languages, “is also an opportunity to showcase the area.” Last year, he said 58 percent of attendees came from outside Northeast Florida and the tournament had a $151 million impact on the region. Since 1977, The Players has raised $100 million for local charities. Campbell said renovations to the TPC Sawgrass Stadium Course, including new greens and a “difficult and challenging” rough, will test players not familiar with playing the course in March. For fans, the test will be finding parking. Because of construction of the new PGA Tour headquarters off County Road 210, there will be about 1,000 fewer parking spaces available this year. Campbell urged Realtors to let customers know they will need to purchase parking passes in advance for Thursday to Sunday rounds, because passes will not be sold at the lot. Parking will be free on Tuesday and Wednesday practice days, but fans need to arrive early to get a spot. Gerri Landrum, a new Realtor with The Legends of Real Estate in Jacksonville Beach, said she attended the luncheon to hear about The Players and to join the Women’s Council of Realtors. Her broker, Andrew Bell, is this year’s state president — the first man to hold that position. Despite the organization’s name, “about 10 percent of state and national members are men,” said Bell, who said he joined for the education, networking and leadership skill development opportunities. The organization bills itself as a network of successful Realtors, advancing
COMMUNITY HIGHLIGHTS: • Outdoor recreation area that includes a lakeside park with a beautiful swimming pool, playground, sports field and a scenic lakefront pavilion and deck • Gated community entrance • Conservation areas & 4 scenic lakes • All lots are preserve, park or lakefront • A Pooch Park plus additional community parks including Meadowlands Park, Wildflower Park & Interpretive Park coming soon
2019 Tournament Chairman Adam Campbell told Realtors that parking will be an issue at The Players because of construction on the new PGA Tour headquarters.
• Excellent school district • No CDD fees
women as professionals and leaders in the business and in their communities. In Northeast Florida, the Women’s Council hosts roundtable discussions and events featuring panels of industry experts and new marketing concepts. Landrum said that pursuing a career in real estate, full time and “without a backup plan,” like she is, takes determination, courage and financial investment, and she appreciates the opportunities. Nationally, the average member income is $134,470; 54 percent do referrals through the network annually; and 62 percent are business leaders in their community or association. As a former resident of Augusta, Georgia, the home of the Masters Tournament, Landrum said The Players especially intrigued her. Moving the tournament to March will ultimately “prove better for players and spectators,” Campbell told luncheon attendees. In the past, when the final round Sunday usually coincided with Mother’s Day, fans were encouraged to wear pink. While finishing on St. Patrick’s Day, fans won’t be encouraged to wear green and no ponds will be dyed green, nor will the beer, Campbell said. But the event will feature the world’s best golfers. “It is the best of the best, going toe-totoe,” he said. “Everything we are doing is building on our brand.”
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file://F:\Offsite Division\Dana\sales\sales\files\advertising\logos\equalhousinglogo.gif
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CGC020880• SEDA Construction Company. Price & availability subject to change without notice. Price in MLS supersedes prices listed herein.
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Skinners negotiating sale of 1,000-acre site The family envisions a walkable, mixed-use community at Butler, Interstate 295. BY KAREN BRUNE MATHIS EDITOR
Jacksonville's Skinner family is negotiating to sell about 1,000 acres in Southside to two buyers that members chose after careful review. That's because the property, at southeast Butler Boulevard and Interstate 295, is the last large piece of land that the family owns. The family declined to identify the prospective buyers. Most of the land is targeted for residential development and much of the rest is for commercial uses, indicating that it Skinner III will be sold to groups with those focuses. “We really spent a lot of time getting what we think are the best builders and developers involved, so at the end of the day you will see that we have taken great pains to ensure the quality of the project,” said family representative A. Chester “Chip” Skinner III. He said the family looked at three main factors in choosing buyers: Their history in the marketplace; the quality of the product that they build; and their willingness “to embrace the vision
that we have for the community, which is a walkable, communityfriendly development,” Skinner said. A news release announcing the pending deal said the buyers were chosen after a careful selection process “to ensure that any development there will be unique and serve as an enduring legacy.” Skinner represents the land ownership group, Sawmill Timber LLC. The land has been owned by the family for more than 100 years. Skinner said the land probably will be sold in 2020. “We need to complete our contracts and let them do their due diligence,” he said. Once sold, build-out depends on the market, he said. “The developers are going to be driven by the market, so if we hit a good period in the market, then the build-out will be shorter,” he said. Assuming no recession, “we think it could be a 10-year buildout,” he said. The family hired Town Planning & Urban Design Collaborative of Nashville, Tennessee, to work with planning firms representing the buyers. A family statement said the assignment was to design a walkable, mixed-use community with distinct residential neighborhoods, a village center, and regional office and commercial uses. The family submitted an application to the city to rezone the property for a planned unit development, which proposes what it said is “a distinctive character-
Special to Realty-Builder
The site plan filed for the Skinner property at southeast Butler Boulevard and Interstate 295.
based approach focusing on development form and pattern.” “The document reflects the family's vision for a place with neighborhoods and businesses that will serve and benefit the people of Jacksonville for many decades to come,” said the statement. "We want this place to be as special for the community as it has been for our family,” Skinner said. Kernan Boulevard ends at the site and Sawmill Timber LLC
wants to extend it into the property south of Butler Boulevard. The 1,063-acre property is the last large undeveloped Duval County site that remains of the Skinner family’s original 50,000 acres from the early 1900s. The rest has been sold and developed. The family has been working on plans to sell the property for development of housing, offices, retail and other uses. Skinner said in May the ownership group is optimistic the
plan “will create something in Jacksonville that it hasn’t really experienced yet, something that is a little more urban in a suburban area.” “This is our last large holding in the area. We are trying to cast a vision and hopefully get some parties that buy into that vision that we can bring into the property to develop it,” Skinner said. KMATHIS@JAXDAILYRECORD.COM @MATHISKB (904) 356-2466
Brand NEW D.R.Horton Model Home NOW OPEN! • Minutes from shopping, dining and entertainment at the OakLeaf Town Center! • A short drive to nearby Cecil Commerce Center, NAS Jax, St. Vincent’s Medical Center Clay County, abundant outdoor recreation at Jennings State Forest and much more!
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Opendoor enters Northeast Florida What Realtors need to know about the San Francisco-based company that offers cash for homes. BY MAGGIE FITZROY CONTRIBUTING WRITER
A real estate company that bills itself as a “revolutionary way to buy and sell your home” opened an office in Jacksonville in November. Opendoor, headquartered in San Francisco, operates in 19 U.S. cities. It purchases houses directly from homeowners, allowing them to sell without listing with a Realtor and therefore avoiding showings and “months of stress,” according to its website, Opendoor.com. Companies have been buying homes directly from owners for many years. In a lot of cases properties are fixer-uppers, owned by people who need to sell quickly and are willing to let them go for quite a bit below market value. But Greg Hiltz, Opendoor general manager in Jacksonville, said his company is different in that it offers cash for homes in good condition, based on market analysis. It targets homes built after 1960 in the $100,000-$500,000 range, and he said offers reflect fair market value. “We very much want to be symbiotic with the real estate community,” Hiltz said. After Opendoor purchases a house and makes repairs it deems necessary, the property is placed on the Multiple Listing Service. Buyers’ agents earn a competitive commission when their customer purchases an Opendoor home. Upon closing, listing agents are paid their listing agreement by their customer. “We pay full agent commissions,” Hiltz said. “Both sides.” Opendoor works with local vendors, including roofers, plumbers and painters, if a property needs repairs, Hiltz said. “We are not buying distressed homes or those needing major
Photos by Maggie FitzRoy
Digital locks allow anyone with an Opendoor smartphone app to tour a home with or without a Realtor.
Opendoor General Manager for Jacksonville Greg Hiltz shows the home the company has for sale at 12051 Livery Drive in Jacksonville.
repairs. We are not knocking down walls. We want homes to be clean, safe and functional,” he said. Homeowners interested in selling their house to Opendoor can fill out a form on the company’s website. If the house meets its qualifications, the company will respond within 24 hours. If the homeowner agrees to the offered price, Opendoor sends inhouse estimators and third-party HVAC and roofing repair estimators to see if any work is necessary before putting the house back on the market. Once repair estimates are presented, homeowners can elect to have the work done themselves and pay for it before closing or Opendoor can arrange and pay for the work and credit back the costs at closing. People who sell their homes to Opendoor also agree to pay a 5 to 7 percent service fee. Opendoor usually lists a home to sell for not much more than what it paid for it. Hiltz said that is where it makes money. “We are
not aiming to buy low and sell high.” Opendoor was founded in 2014 by CEO Eric Wu, who also founded a geodata analytics company, Movity, which was acquired by Trulia in 2011. In September 2018 Opendoor raised $400 million from SoftBank Vision Fund and as of that year raised more than $1 billion in venture capital financing. Jacksonville is Opendoor’s third Florida market, after Orlando and Tampa. In early February, the company paid $238,700 for a three-bedroom, two-bath, 1,727-squarefoot home at 12051 Livery Drive. It repaired fencing, put on a new roof, installed new carpeting in the bedrooms and spruced up the landscaping before putting it back on the market a few weeks later for $250,000. The people who sold it to Opendoor allowed it to make the repairs, so the company credited those costs to the company at closing. “At closing, net proceeds go down by the amount of agreed
upon repairs,” Hiltz said. “It doesn’t change the published price,” however, and therefore does not affect area property values. Opendoor uses a smartphone app to allow potential buyers to tour its homes. The app unlocks the front door, and tours are allowed between 6 a.m. and 9 p.m. Realtor Katie Tarpley, with Better Homes and Gardens Real Estate Lifestyles Realty, toured the Livery Drive home with her customers. They liked the home and made an offer, she said. Opendoor counteroffered, which her customers rejected. Opendoor and her customers were $4,000 apart in price, said Tarpley, who said the company’s business model seems to leave little wiggle room for negotiating. “You are doing business with an investment entity, not a human being,” she said. While Opendoor might be “great for some people,” it has its limits because “the human element plays a lot in real estate.”
Todd Shealy, broker and owner of Focus Real Estate Group, said by fixing up homes and incorporating big items into the situation, such as a new roof, the home is made more appealing to buyers. As for sellers, in his opinion, “they are targeting people who have a lot of equity,” and therefore the flexibility to take a reduced amount of money for the home by paying for agreed-upon repairs. “It would not be for everybody,” Shealy said. “It’s flipping. Flipping at its finest.” As such, he doesn’t expect Opendoor will have a significant impact on the Northeast Florida real estate market. “There are a variety of business models within the real estate industry and Opendoor is simply one of them,” said Northeast Florida Association of Realtors President Jeanne Denton-Scheck. “Having a variety of business models gives consumers the freedom to choose which type of firm and service level best suits their particular needs,” she said.
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new homes from the mid 200’s
ranging from 1,613 sq ft to 2,698 sq ft
FOR MORE INFORMATION, CONTACT: JULIE 904.403.1780 OR SHANNON 904.699.6456
Dr e a m F i n d e r s H o m e s . c o m
CGC1521832
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Townhomes planned near Regency Square D.R. Horton’s Rivergate community is at the site of the former Expressway Mall. BY SCOTT SAILER ASSOCIATE EDITOR Special to Realty-Builder
Construction is underway on the $35 million Luxury Apartments at eTown.
Construction begins for eTown apartments The community will comprise 332 units in seven buildings. BY MONTY ZICKUHR MANAGING EDITOR
Construction is underway on the $35 million Luxury Apartments at eTown in South Jacksonville. The apartments will be within the Village Center, south of eTown's single-
family neighborhoods. The community will comprise 332 units in seven buildings. Amenities include a leasing center, clubhouse, mail kiosk, swimming pool, fitness center, business center, dog wash area, dog park, grilling stations with fire pits and a walking trail along a lakefront. Construction is expected to be completed in spring 2020. The developer is Catalyst Development Partners and the architect is Humphreys
& Partners Architects/Florida LLC. The PARC Group is developing eTown “around the belief that convenience, community, technology and sustainability enhance a modern way of life.” ETown will include homes, apartments and retail. It sits primarily east of Interstate 295 and Florida 9B, with some property to the west. Pulte Homes, Toll Brothers, Del Webb, David Weekley Homes and ICI Homes are developing projects at eTown.
Davis family proposes San Pablo townhome community BY JAY SCHLICHTER ASSOCIATE EDITOR
A company led by Jed Davis of the Davis family is preparing 40 acres to develop a 254-townhome community along San Pablo Parkway south of Beach Boulevard, according to documents filed with the city of Jacksonville. A mobility fee calculation certificate application submitted Dec. 12 shows
that the family, through Estuary LLC, is planning San Pablo Parkway West PUD (Townhomes). Conceptual site plans show the townhomes divided among 40 buildings on the west side of San Pablo Parkway next to the Crosswater at Pablo Bay singlefamily community. The project would include 2 acres for commercial space, 1½ acres for an amenity center and nearly 6 acres of ponds.
Pick & Roll to Your Dream Home
The project would impact less than 1 acre of wetlands. The city issued a mobility fee certificate calculating a development impact of $366,113. The project was submitted by Tyler Blair, a traffic specialist with EnglandThims & Miller Inc. of Jacksonville. The owner is listed as Estuary LLC at 4310 Pablo Oaks Court in Jacksonville.
D.R. Horton plans 191 townhomes at 8159 Arlington Expressway, the roundabout west of Arlingwood Avenue not far from Regency Square Mall. The homebuilder plans to develop the Rivergate project on 14.12 acres where the Expressway Mall was demolished in 2006. Harvest Baptist Church, which changed its name to River City Baptist Church, owns the property. It planned to build a campus on the property but instead purchased the St. Matthew’s Lutheran Church site on Merrill Road. Site plans indicate buffers of 80 feet to the east and a minimum of 60 feet to the north adjacent to existing single-family homes. Plans show wetlands preservation between the north side of the property and the homes. The buildings are designed around the 446 required parking spaces, which keeps the parking from facing the neighboring homes or the expressway. A retention pond is on the west side, as the site slopes away from the singlefamily homes while a recreation area and open space on the northwest corner is separated from the homes by wetlands. Wetlands and Mill Creek are to the west. Stores at the Expressway Mall included Publix, Burlington Coat Factory, a movie theater, restaurants, a barber shop, Eckerd Drugs and other shops.
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Wendy Hilton NMLS ID: 263101 904.398.7859, ext. 3224 hiltonw@ffbf.com
FERNANDINA/YULEE Jacksonville Branch
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© 2018 First Federal Bank is a FDIC insured nationally chartered mutual savings bank approved lender. Nothing herein is or should be interpreted as an obligation to lend. Loans are subject to credit and property approval. Property insurance is required, including flood insurance and PMI (Private Mortgage Insurance) where applicable. Trade/ service marks are the property of First Federal Bank or their respective affiliates and/or its subsidiaries. First Federal Bank: Residential Mortgage Licensee: 408902.
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INDUSTRY NEWS Broward Point planned for North Jacksonville Subdivision west of North Main Street to comprise 143 singlefamily homes. FROM STAFF
H. Smith Inc. plans to develop Broward Point, a 143 singlefamily home subdivision on about 50 undeveloped acres west of North Main Street and south of Interstate 95 and Zoo Parkway. A rezoning application submitted to the city seeks to change the residential low density-90 zoning to a planned unit development, providing 60-footwide lots. The subdivision will be a mix of one- and two-story homes with access from Broward Road near North Main Street. The conceptual site plan shows recreation areas, proposed to include a tot lot, picnic tables and benches for residents, near the entrance.
Townhomes in the works for OakLeaf Alsop Cos. LLC submitted horizontal development applications to the city and the St. Johns River Management District to develop a 248-unit townhome
community called Meadows at OakLeaf Townhomes on 30.44 acres at northeast Cecil Commerce Center Parkway and Argyle Forest Boulevard. The entrance will be at the northern extension of Merchants Way. Plans indicate 40 six-unit buildings and two four-unit buildings along with green space. The property is owned by AFI Associates Inc., a land investment company and an affiliate of St. Augustine-based Hutson Cos. LLC., developer of OakLeaf Plantation. An Alsop representative said KB Home will build the townhomes.
Pulte Home Corp. wants to build a two-story, 4,767-squarefoot center at 11246 Town View Drive at a cost of $180,000.
Del Webb planning two communities
Poker tournament helps Builders Care
Del Webb is developing two active adult communities that target residents age 55 and older. Del Webb Nocatee is 854 homes on 188 acres in St. Johns County. Del Webb eTown is 346 homes on 88 acres in the community under development along Florida 9B in South Jacksonville. Sales at both communities are expected to begin in the summer with prices starting in the mid$200,000s. Del Webb also plans to build a new model sales center at eTown.
A poker tournament to celebrate the 20th anniversary of the Beson4 marketing company raised more than $4,000 for Builders Care, the charity of the Northeast Florida Builders Association charity Builders Care. At the final table, which included Beson4 CEO, A.J. Beson, the players collectively elected to go “all in” with their winnings donated to Builders Care. “We thank all our friends, clients and business associates who turned out to help us celebrate
Mattamy building 55+ community Mattamy Homes announced plans to build WaterSong, the company’s first U.S. active adult community, at RiverTown in St. Johns County. The community, targeted to homeowners older than 55, will comprise 800 homes. Entrances for the masterplanned RiverTown community are on Long Leaf Pine Parkway and on Florida 13.
our 20th anniversary and raise funds for this incredibly deserving organization,” Beson said in a news release. “Your participation and generosity were greatly appreciated by all involved.” The tournament was Feb. 7 at the bestbet Jacksonville poker room.
Townhomes being built at Shearwater Construction is underway on townhomes in the Shearwater master-planned community in St. Johns County. Built by David Weekley Homes, The Cove community will comprise multifamily twoand three-bedroom homes from 1,563 to 2,543 square feet. There are three floor plans. The townhomes start in the mid-$200,000s and are for sale, with estimated summer occupancy. Shearwater is at 206 Shearwater Parkway in St. Augustine off County Road 210.
Beacon Lake opens its Lake House About 1,500 people attended the Feb. 23 grand opening of the Lake House amenity and fitness center at Beacon Lake in St. Johns County. “We are overwhelmingly
pleased by the enthusiastic response we received on our Lake House, community amenities and model homes,” said Bruce Parker, managing director for BBX Capital Real Estate, Beacon Lake’s master developer. Beacon Lake’s builders are Dream Finders Homes and Mattamy Homes. Homes are priced from the mid-$200,000s to the $500,000s. Beacon Lake is at County Road 210 between U.S. 1 and Interstate 95.
Davidson Realty honors its best Davidson Realty celebrated its annual awards banquet Jan. 26 at World Golf Village. Mirtha Barzaga won the Gold Award and Triple Crown as top closing, sales and listing agent. Barzaga finished 2018 with $16 million sales closed, $16.5 million sold and $8 million in listings. Suzy Evans won the Silver Award and Jennifer Todd the Bronze. Shelley and Tim Nemethy received the Top Team Gold Award. Steve Steve Rodriguez was named Rookie of the Year and Property Management Administrator Bonnie Cherhonia won the President’s Award.
IF YOU CAN DREAM IT, WE CAN BUILD IT!
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Arbor Mill at Oakleaf Plantation Now Selling Traceland For more information, please call (904) 861-6110.
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LionBank.com/Mortgage ∙ (904) 996-1020 Loans subject to normal credit approval criteria. Certain program restrictions may apply.
Visit us online at ashleyhomesjax.com CRC# 1330797
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Fresh. Water Living.
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MARCH 2019
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REALTORS CAN NOW ENJOY AN EXTRA $2,000 ON SELECT QUICK MOVE-IN HOME SALES* STOP BY THE WELCOME CENTER TO GET THE DETAILS ON THESE LIMITED TIME OFFERS IN SOME OF THE MOST POPULAR NEIGHBORHOODS
S P E C T A C U L A R R E S O R T- S T Y L E A M E N I T I E S 3 COMMUNITY POOLS • RIVERFRONT PARK • KAYAK LAUNCH • MILES OF RIVERFRONT & BIKING TRAILS • PAW PARK • CORKSCREW SLIDE RIVERFRONT CAFÉ • NATURE PRESERVES • FITNESS CENTER & CLASSES • TENNIS COURTS • PROGRAMMED ACTIVITIES • COMMUNITY PARKS BALL FIELDS • PIRATE COVE PLAYGROUND • GAME ROOM WITH BILLIARDS • RIVERFRONT BOARDWALK • COMMUNITY GRILLS • PALM PAVILION
TOUR 11 DESIGNER MODEL HOMES SHOPPING & DINING J US T M I N UT ES AWAY
904.574.5121 90 Lanier Street, St. Johns, FL 32259 RIVERTOWNFL.COM
*This offer is available on new purchase agreements that are accepted by Mattamy Homes Jacksonville and must contract by 4/15/19 and close by 5/31/19. Not valid on contract re-writes, transfers or for buyers who have had a previous contract with Mattamy Homes canceled for any reason. Offer on select Jacksonville Quick Move-In homes and must be on a full price contract only. Bonus will be paid at closing. Cannot be combined with any other bonus or incentive over 3%. See a New Home Counselor for additional details. All offers are subject to change or withdrawal at any time without notice. Prices, incentives, homesites and plan availability subject to change or revocation without prior notice or obligation. For more information on available homes and incentives, see a New Home Counselor for details. ©2019 Mattamy Homes. All rights reserved. Builder Lic # CBC1261993 & CBC1260748.
CLOSER TO THE HEART ST. JOHNS RIVERFRONT HOMESITES WITH DOCKS
From the High $500s to over $1 Million Exclusive gated community situated along the St. Johns River. Spacious homesites highlighting stunning river and preserve views, surrounded by natural beauty featured with mature oak canopies. Choose from 3 of the area’s finest custom home builders or choose your own to make your dream home a reality.
904.495.0521 | RiverTownFL.com/Riverside Prices, homesites and plan availability subject to change or revocation without prior notice or obligation. For more information on available homes and incentives, see new home counselor for details. ©2019 Mattamy Homes. All rights reserved. Builder Lic CBC#1261993, CBC#1260748
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Government advocacy update DUVAL
ST. JOHNS
n NEFBA Government Affairs
Committee: The committee will meet at 8:30 a.m. March 28 at NEFBA’s offices at 6747 Southpoint Parkway. n C&D waste permit fee: The city of Jacksonville Solid Waste Committee filed Ordinance 2019-55, which, if approved, replaces the C&D Host Fee with a
building permit surcharge. The proposed surcharge is $8.75 per 100 square feet for new residential construction and .90 cents per $1,000 of construction cost for nonresidential. The plan would add $218.75 to the permit cost for a 2,500-square-foot house.
n Impact fee increase: St. Johns County has increased its impact fees. The residential fees are divided into seven categories, with the fees capped at $24,212 for homes of more than 5,000 square feet. The increase was because of a
requirement to adjust the fee annually with the Construction Price Index. Typically, the price adjustment is in October, but because of reduced fee rate that was in effect from July 2-Jan. 1, officials delayed the increase until the full fee was in effect.
NASSAU
CLAY n Infrastructure and Development
Committee: The Clay County Board of County Commissioners formed an Infrastructure and Development Committee to address county funding
issues. The committee meets at 4 p.m. on the first and third Tuesdays of the month at the Clay County Administration Building, 477 Houston St., Green Cove Springs.
n Building Official hired: Keith Ellis was named Building Official for Nassau County. Ellis, who was serving in the position on an interim basis, has worked for the Nassau
Building Department since 1996 and was previously the senior plans examiner.
BAKER Baker County issues: Jessie Spradley, JSpradley@nefba.com and (904) 725-4355
217 La Mancha Drive, St. Augustine, FL. 32086 | 888-448-3772
NOW SELLING AT VILLAGES OF VALENCIA! 9 Single-Family Home Designs
Starting from the Low $200s
St. Johns County Schools
Community Pool, Clubhouse & Amenities
Come visit Villages of Valencia and tour our two-story Hartwell model at 2,374 sq. ft. featuring 3 bedrooms, 2.5 baths plus flex and loft, along with 9 home designs ranging from 1,447 sq. ft. to 3,022 sq. ft. Enjoy the perks of low HOA fees and no CDD fees! Visit Pulte.com/VillagesofValencia for more information on this amazing community in St. Augustine. Open Mon.-Sat. 10AM-6PM and Sun. 12PM-6PM. Prices may not include lot premiums, upgrades and options. Community Association fees may be required. Prices, promotions, incentives, features, options, amenities, floor plans, elevations, designs, materials, and dimensions are subject to change without notice. Square footage and dimensions are estimated and may vary in actual construction. Community improvements and recreational features and amenities described are based upon current development plans which are subject to change and which are under no obligation to be completed. Actual position of house on lot will be determined by the site plan and plot plan. Floor plans, interiors and elevations are artist’s conception or model renderings and are not intended to show specific detailing. Floor plans are the property of PulteGroup, Inc. and its affiliates and are protected by U.S. copyright laws. For further information, see our terms of use. This is not an offering to residents of NY, NJ, CA or CT or where otherwise prohibited by law. Pulte Homes of California, Inc. is a licensed California real estate broker (lic. #2023929). ©2019 Pulte Home Company, LLC. All rights reserved. [3/4/19] CGC1519936
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Housing permits start the year with gains The number of permits for new home construction in Clay, Duval, Nassau and St. Johns counties all rose in January over the same month a year ago. Clay rose 11
160
40
375 250 125
Jan
40 0
600 450 300
107
92
53 Feb
2017
121 62 61
Mar
Apr
121
88 88 51
May
83
Jun
62
Jul
68 63
Aug
285 285 263 263 152 Jan
233 243
326 312
Feb
306 306 220
Mar
Apr
284
376
May
342 319342
401 401 259
Jun
Jul
321 321 269
Aug
1,200 900 600
74
72 62
Sep
Oct
51 Nov
2018
65 18
369 369 311 311
307 307 175 Sep
110
135
87
41
66 78
66 61
55
84
97 100 100
2017 291 256291
Oct
Nov
267 269267
Jan
Feb
Mar
Apr
May
Jun
2019 Dec
Jul
80 80
67 73
32 42 Aug
Sep
64
Oct
40
60 49
Nov
Dec
2018 2019
ST. JOHNS COUNTY PERMITS 2017-18
531
381 381 330 284330
333315 315
373 333
335 365
343
329483 483
420 420 368
380335 335
Jan
Feb
Mar
Apr
May
TOTAL PERMITS 2017-18 830 830 805 805 524
765689 689
941 757 757
691
941
795 876
Jun
1,013 833 1,013
Jul
930 689 930
Aug
799 797799
417
331 331 216 Sep
297262 262
Oct
Nov
988 867 988
769 769 505
2017
484 305 266305
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
2018 2019
Dec
2017 691644 644
660639 639
2018 2019
300 0
2018
2017 91 47
20 20 20
2019
Dec
NASSAU COUNTY PERMITS 2017-18
150 0
82 78
DUVAL COUNTY PERMITS 2017-18
120 80
52
47
0
160
133
127
0
500
Johns seeing the biggest jump, 43 percent. Clay suffered a 13 percent decline.
CLAY COUNTY PERMITS 2017-18
120 80
percent; Duval, 88 percent; Nassau ,112 percent; and St. Johns, 34 percent. Permit activity for Duval, Nassau and St. Johns counties also was up over December, with St.
Nov
Dec
Source: Permit data provided by Northeast Florida Builders Association
Your Dream. Our Vision. Your Home. Let’s build it together.
Let’s Get Started! So you’ve found the perfect homesite. Now choose the custom home builder who excels at bringing your vision to life. Select from one of our designer floor plans and we’ll get started building your new home on your own lot. Call us today and together we will bring your vision to life.
CRC1326780
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www.Encore-Homes.net | (904) 545-2695
Karen T. Chappell Realty, LLC
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LAUREL AWARDS
ANNUAL EVENT CELEBRATES BUILDING INDUSTRY’S BEST Their goal: “To show what beautiful homes we build. We build the American Dream — Hundreds of building industry everybody here. It takes a real professionals wearing tuxedos, army and we are a good one,” she evening gowns and festive mas- said. querade masks celebrated their “Everyone in this room should industry’s outstanding contrib- be proud of what they accomutors of 2018 at the 23rd annual plished this year,” NEFBA PresiLaurel Awards Feb. 1 at TIAA dent Sean Junker said in an introBank Field. ductory speech. “Good luck to The event recognized builders, everyone this evening.” developers, architects, Williams said everyone is planners, interior a winner who belongs designers, remodto NEFBA, “because elers, Realtors everybody menSee a list of the and sales and tors everybody else. winners and marketing proFrom dirt to dollars, photos. fessionals who we get a piece of dirt distinguished and say ‘what are we PAGES 18-22 themselves by going to do with it?’ delivering their It takes a team.” best for the betterThe Grand Laurel ment of the industry. Award went to ICI Homes, Winners walked a red for winning the most awards carpet to a stage, where trophies during the evening. and plaques were handed out The event, which included dinin scores of categories. Many ner and drinks, was presented by included gold-level and silver- the Northeast Florida Builders level awards. Association as well as the NEFSponsor Rita Williams, owner BA Sales and Marketing Counof Merchandising Plus, said she cil; NEFBA Remodelers; NEFBA helped start the Laurel Awards Professional Women in Building; “a thousand years ago” with “a SEE LAURELS, PAGE 22 whole bunch” of others.
BY MAGGIE FITZROY
CONTRIBUTING WRITER
Photo by Maggie FitzRoy
Laurel Award sponsor Rita Williams of Merchandising Plus, fourth from left, attends the event with her family, from left, husband Warren Powers and daughters Alaine, Tammy, Dawn and Terry.
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LAUREL AWARDS
2018 Laurel Awards winners The 24th Annual Sales and Marketing Council Laurel Awards honored Northeast Florida homebuilders and Realtors in dozens of categories. The event was Feb. 1 at the TIAA Bank Field East Club. Here is the list of awards:
Photos by Maggie FitzRoy
Mattamy Home professionals have a front table at the Laurel Awards.
Marketing Awards BEST LOGO-DESIGN
Gold Award: Wildlight Silver Award: GreyHawk, GreenPointe Communities, LLC BEST BROCHURE BUILDER
Gold Award: The Coastal Life, Glenn Layton Homes Silver Award: Your Life. Your Home, Freedom Homes BEST BROCHURE MASTER PLANNED COMMUNITY
Gold Award: Wildlight BEST SOCIAL MEDIA CAMPAIGN
Gold Award: What’s Your Perfect Community, Dream Finders Homes Silver Award: Donna Mancini Interiors & Flooring BEST FACEBOOK PAGE
Gold Award: Dream Finders Homes Silver Award: Donna Mancini Interiors & Flooring BEST PINTEREST PAGE
Gold Award: Donna Mancini Interiors & Flooring BEST INSTAGRAM PAGE
Gold Award: Dream Finders Homes Silver Award: Dostie Homes BEST DIGITAL MARKETING CAMPAIGN
Gold Award: TrailMark, GreenPointe Communities, LLC Silver Award: Thank A Framer, Norbord Inc. SPECIAL AWARD FOR MARKETING PROGRAM
Gold Award: Thank A Framer, Norbord Inc.
BEST PRINT AD
Gold Award: Bank of England Silver Award: Freedom Homes BEST PRINT CAMPAIGN – SERIES OF ADS
Gold Award: Wildlight Silver Award: TrailMark, GreenPointe Communities, LLC BEST 30-60 SECOND COMMERCIAL
NEFBA Sales and Marketing Council Board members attend the Laurel Awards, from left: Alaina Record, Katrina Watkins, Christina Welch and Corey Hacker.
BEST WEBSITE FOR A NATIONAL BUILDER
BEST SINGLE-FAMILY HOME 2,501-3,000 SF
Gold Award: KB Home Silver Award: Dream Finders Homes
Gold Award: The Cameron at Amelia National, ICI Homes Silver Award: The Rowan Craftsman, The Settlement at Twenty Mile, Toll Brothers
BEST WEBSITE FOR A COMMUNITY
Gold Award: RiverTownFL.com, Mattamy Homes Silver Award: TrailMark, GreenPointe Communities, LLC
Gold Award: A Home for Every Lifestyle, Dream Finders Homes
BEST WEBSITE FOR A REMODELER
BEST VIDEO – LONG FORMAT (OVER 1 MINUTE)
Model and Community Awards
Gold Award: Aurora Builders
Gold Award: Wildlight Silver Award: Dostie Homes The Junction, 3D Digital
BEST SALES/LEASING CENTER
Gold Award: Model Homes Sales Office, D.R. Horton
BEST OVERALL ADVERTISING CAMPAIGN
Gold Award: TrailMark, GreenPointe Communities, LLC Silver Award: Bank of England Mortgage BEST CUSTOMER PROMOTIONAL EVENT
Gold Award: Wildlight Silver Award: TrailMark, GreenPointe Communities, LLC BEST COMMUNITY AMENITY
Gold Award: Take it to the House, Dream Finders Homes Silver Award: TrailMark, GreenPointe Communities, LLC
Gold Award: Tamaya Amenity, ICI Homes Silver Award: Artisan Lakes Clubhouse, Micamy Design Studio BEST DESIGN CENTER
BEST REALTOR PROMOTIONAL EVENT
Gold Award: Tapas & Tours, BBX Capital Real Estate Silver Award: Best Realtor Program, ICI Homes BEST ANNUAL LIFESTYLE PROGRAM FOR A COMMUNITY
Gold Award: Markland, Hines
BEST COMMUNITY WELCOME CENTER
Gold Award: KB Home Jacksonville Design Studio BEST SINGLE-FAMILY HOME 2,001-2,500 SF
Gold Award: Lennar Homes Canary Model, Micamy Design Studio Silver Award: The Monroe in Crosswater at Nocatee, ICI Homes
BEST SINGLE-FAMILY HOME 3,001-3,500 SF
Gold Award: The Brooke at Tamaya, ICI Homes Silver Award: Cooper Seaside, Dostie Homes BEST SINGLE-FAMILY HOME 3,501-4,000 SF
Gold Award: The Westbrook Coastal, Coastal Oaks at Nocatee, Glenn Layton Homes Silver Award: Your Life. Your Home, Freedom Homes BEST SINGLE-FAMILY HOME OVER 4,00 SF
Gold Award: Thoreau Americana, The Ranch at Twenty Mile, Dostie Homes BEST LANDSCAPE DESIGN $20,001-$30,000
at The Settlement at Twenty, Toll Brothers Silver Award: The Egret V at Tamaya, ICI Homes BEST INTERIOR MERCHANDISING OF A MODEL UNDER $300,000
Gold Award: Lennar Oxford Bonus Chandler Design Home Silver Award: Lennar Oxford, Micamy Design Studio BEST INTERIOR MERCHANDISING OF A MODEL $300,000-$500,000
Gold Award: Lennar Homes Chastain, Micamy Design Studio Silver Award: MasterCraft Builder Group San Sebastian, Chandler Design Home BEST INTERIOR MERCHANDISING OF A MODEL OVER $500,000
Gold Award: The Fernandina, Dream Finders Homes Silver Award: Lennar Homes Trinidad, Micamy Design Studio BEST MULTIFAMILY MODEL HOME
Gold Award: The Aiden, The Settlement at Twenty Mile, ICI Homes
Gold Award: Atlantica Isles, Americrest Luxury Homes
BEST LANDSCAPE DESIGN OVER $40,000
Remodeler Awards
Gold Award: Markland Manor House, Hines BEST OUTDOOR LIVING SPACE $50,001-$75,000
Gold Award: The Aiden, The Settlement at Twenty Mile, ICI Homes BEST OUTDOOR LIVING SPACE $75,001-$100,000
Gold Award: The Rowen Craftsman
BEST WHOLE HOUSE REMODEL UNDER $250,000
Gold Award: Palencia Cul-de-Sac Home, Donna Mancini Interiors & Flooring BEST ROOM ADDITION UNDER $150,000
Gold Award: Living Room and Kitchen Expansion, Brogdon Builders
SEE WINNERS, PAGE 20
model location: 79 grand palm ct, ponte vedra beach, fl, 32082 east of AIA off Corona Rd
New custom home community in ponte vedra beach! Contact Lynette at 904.613.0774 for more information
Now Selling from The $1 Millions w w w.d f l u x u r y h o m e s.c o m CGC1521832
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COASTAL INSPIRED SINGLE-FAMILY HOMES $
PRICED FROM THE MID 200s 43-ACRE PADDLE-FRIENDLY LAKE • LAKE HOUSE AMENITY & FITNESS CENTER NOW OPEN! A-RATED ST. JOHNS COUNTY SCHOOLS
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850 Beacon Lake Pkwy., St. Augustine • South Side of CR 210 btw. US 1 – I-95
www.BeaconLake.com
View Realtor Incentives & Download VIP Realtor Fact Sheet • www.beaconlake.com/vip-realtors-lp/ BEACON LAKE IS A MASTER-PLANNED COMMUNITY FROM BBX CAPITAL REAL ESTATE. All maps, (including concept plans and floor plans), all other renderings and drawings, home and property specifications and prices, special offers and promotional incentives, timeline, amenity listings and descriptions and other data and information are based on current expectations and are furnished to provide general information about Beacon Lake, and are subject to change without notice. The inclusion or presentation of this information does not constitute a representation or warranty, express or implied, by BBX Capital Real Estate, Beacon Lake or any of their affiliates, and may not be relied upon by any person or entity. Nothing contained or referenced in this advertisement constitutes an offer or solicitation of any kind to residents in any jurisdiction where prior registration is required, including, but not limited to, New York, New Jersey and Connecticut. No federal, state or local government agency has judged the merits or value, if any, of any property within Beacon Lake. Dream Finders Homes - CGC1521832, Mattamy Jacksonville LLC - CBC1261993 and CBC1260748
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LAUREL AWARDS
Winners
BEST ONE-OF-A-KIND CUSTOM HOME OVER 5,000 SF
CONTINUED FROM PAGE 18
Gold Award: Southern Charm, Aurora Builders
BEST KITCHEN REMODEL UNDER $75,000
Million Dollar Circle Awards
Gold Award: Oak Common Kitchen Remodel, Donna Mancini Interiors & Flooring BEST KITCHEN REMODEL OVER $75,000
Gold Award: Palencia North Transitional Kitchen Remodel, Donna Mancini Interiors & Flooring Silver Award: Classic Palencia Kitchen Remodel, Donna Mancini Interiors & Flooring BEST REMODEL OUTDOOR AMENITY
Gold Award: Outdoor Living Area, Brogdon Builders BEST INTERIOR TRANSFORMATION
Gold Award: Riverfront Hi-Rise at The Peninsula, Donna Mancini Interiors & Flooring Silver Award: Julington Creek Plantation, Micamy Design Studio BEST COMMERCIAL REMODEL OFFICE BUILD-OUT
Gold Award: JWB Real Estate Corporate Office, Micamy Design Studio BEST COMMERCIAL REMODEL RETAIL BUILD-OUT
Gold Award: River & Post, Micamy Design Studio Silver Award: Industry West, Course Contracting BEST ONE-OF-A-KIND CUSTOM HOME UNDER 5,000 SF
Gold Award: DreamDesign 29 Starr Custom Homes, Starr Custom Homes Silver Award: Verkon Residence, Micamy Design Studio
Karen Smiley, D.R. Horton Suzanne Massey, D.R. Horton Sarah O’Rourke, Mattamy Homes Linda Moore, Toll Brothers ON-SITE AGENT REPRESENTING A BUILDER (INDIVIDUAL) $20 MILLION-$25 MILLION
ON-SITE AGENT REPRESENTING A BUILDER (INDIVIDUAL) $1 MILLION-$5 MILLION
Robert Rogers, D.R. Horton Morgan King, Toll Brothers
Tracy Stout, Mattamy Homes Lynda Winters, ICI Homes
REAL ESTATE AGENT REPRESENTING A BUILDER (INDIVIDUAL) $5 MILLION-$10 MILLION
ON-SITE AGENT REPRESENTING A BUILDER (INDIVIDUAL) $5 MILLION-$10 MILLION
Ross Fanti, LMH Realty
Carrie Fife, Toll Brothers Tim Wolgemuth, Mattamy Homes William Rowe, D.R. Horton Lorriane Cox, D.R. Horton Michelle Dickerson, D.R. Horton Brenda Rabbit, D.R. Horton Keith Hildebrand, D.R. Horton Randy Dickens, Mattamy Homes ON-SITE AGENT REPRESENTING A BUILDER (INDIVIDUAL) $10 MILLION-$15 MILLION
Gloria Wilson, ICI Homes Sam Schneider, Dostie Homes Juliana Toohey, ICI Homes Leslee Elliott, Mattamy Homes Richard Andreoli, Mattamy Homes Kelly Hofelt, Toll Brothers Brad Russell, Toll Brothers Marcus Israel, D.R. Horton Robert Ambrosio, D.R. Horton Hillary Smalling, D.R. Horton Jonathan Rissman, D.R. Horton Ross Koelbel, D.R. Horton Susan Paul, D.R. Horton Tammie Bryant, Mattamy Homes ON-SITE AGENT REPRESENTING A BUILDER (INDIVIDUAL) $15 MILLION-$20 MILLION
REAL ESTATE AGENT REPRESENTING A BUYER (PARTNERSHIP OR TEAM) $1 MILLION-$5 MILLION
TOP PRODUCER: ON-SITE AGENT REPRESENTING A BUILDER (PARTNERSHIP OR TEAM)
CUSTOM BUILDER & REMODELER OF THE YEAR
Michael Lenahen, Aurora Builders
Eric & Kelly Weyh, ICI Homes
CUSTOM BUILDER & REMODELER ASSOCIATE OF THE YEAR
TOP PRODUCER: REAL ESTATE AGENT REPRESENTING A BUILDER (INDIVIDUAL)
Gene Rover, B&G Plumbing
Katrina Watkins, First Coast Custom Realty TOP PRODUCER: INTERNET SALES CONSULTANT (INDIVIDUAL)
SMC SPIKE AWARD
Jocylyne Corlew, ICI Homes PROFESSIONAL WOMEN IN BUILDING SPIKE AWARD
Barbara Dennis, Mattamy Homes
Cathy Whaley, D&D Garage Doors of Jax Inc.
TOP PRODUCER: REAL ESTATE AGENT REPRESENTING A BUYER (INDIVIDUAL)
Mirtha Barzaga, Davidson Realty, Inc.
ROOKIES SALES AGENT OF THE YEAR
The Aiken Home Team, Keller Williams Atlantic Partners Southside
TOP PRODUCER: REAL ESTATE AGENT REPRESENTING A BUYER (PARTNERSHIP OR TEAM)
SITE AGENT OF THE YEAR
REAL ESTATE AGENT REPRESENTING A BUYER (PARTNERSHIP OR TEAM)
Cavanaugh Team, RE/MAX Unlimited
$5 MILLION-$10 MILLION
TOP PRODUCER: LENDER (INDIVIDUAL)
Sellin’ with CC Team Keller Williams Jacksonville Realty REAL ESTATE AGENT REPRESENTING A BUYER (PARTNERSHIP OR TEAM) $10 MILLION-$15 MILLION
LENDER (INDIVIDUAL) $35 MILLION-$40 MILLION
SMC ONE-TO-WATCH AWARD
Delaney Bravo, Jet HomeLoans Keith Johnson, Jet HomeLoans Mathew Brennan, Bank of England Mortgage Ian MacDonald, Regions Mortgage
Production Awards TOP PRODUCER: ON-SITE AGENT REPRESENTING A BUILDER (INDIVIDUAL)
Andrew Colavito, Toll Brothers
Kim Holder, ICI Homes Diane Kirk, Mattamy Homes Cindy Voyles, ICI Homes Meghan Drollette, D.R. Horton
KB Home BROKERAGE SALES TEAM OF THE YEAR
Individual Achievement Awards PWB MEMBER OF THE YEAR
Andrew Colavito, Toll Brothers BUILDER SALES TEAM OF THE YEAR
Amanda Solari, Jet HomeLoans
Welch Team, Keller Williams Atlantic Partners Southside
Sherri Fay, ICI Homes
Matt & Naomi Wilkinson, RE/MAX Unlimited LIFESTYLE DIRECTOR OF THE YEAR
Linda Hutchins, LMH Solutions
Janie Anderson, Freedom Homes
Charles Garrison, Wells Fargo Home Mortgage PROFESSIONAL WOMEN IN BUILDING ONE-TO-WATCH AWARD
Jennifer Hull, Berkshire Hathaway HomeServices
MORTGAGE PROFESSIONAL OF THE YEAR
Charles Garrison, Wells Fargo Home Mortgage MARKETING PROFESSIONAL OF THE YEAR
Jenn Kjellman, Dream Finders Homes
REMODELERS ONE-TO-WATCH AWARD
Grand Laurel Award
Clayton Brogdon, Brogdon Builders
ICI Homes
WOMAN OF THE YEAR PRESENTED BY PROFESSIONAL WOMEN IN BUILDING
Rita Williams, Merchandising Plus Inc.
60+ HOME DESIGNS DREAM IT. BUILD IT. LIVE IT. Homes from the mid $200s to $700s | ShearwaterLiving.com | 100 Kayak Way, St. Augustine, FL 32092 Dav i d We e k l e y H o m e s • L e n n a r • R i c h m o n d A m e r i c a n H o m e s • M a st e r C r a f t B u i l d e r G r o u p D. S . Wa r e H o m e s • D r e e s H o m e s • D r e a m F i n d e r s H o m e s Materials are protected by copyright, trademark, and other intellectual property laws. All rights in these materials are reserved. All products and company names marked as trademarked (™) or registered (®) are trademarks of their respective holders. Copying, reproduction and distribution of materials without prior written consent of Freehold Communities is strictly prohibited. All information, plans, and pricing are subject to change without notice. This information does not represent a specific offer of sale or solicitation to purchase property within Shearwater. Models do not reflect racial preference.
find yourself AT SHEARWATER
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Get In Touch! 904-725-4355 6747 Southpoint Parkway Jacksonville, FL 32216 www.nefba.com
FROM THE DESK OF NEFBA EXECUTIVE OFFICER BILL GARRISON
2019 Pinnacle Builders Northeast Florida Builders Association
NEFBA’s reason for its rhyme: Group effort means success
BILL GARRISON
Advocate. Educate. Celebrate. A cute rhyming phrase that sums up the main efforts of what we do at the Northeast Florida Builders Association. Advocate. Government advocacy for our members engaged in the construction and development industry is our quiet strength. Quiet because most members do not even know how powerful NEFBA’s advocacy influence is, which is unfortunate because it is the thing that provides the most value for members. Without NEFBA’s never-ending battle against cost-increasing regulations and requirements from government, the cost of developing land and building homes would continue to spiral out of control. But because our Government Affairs Committee and Director of Government Affairs, Jessie Spradley, are constantly monitoring this
ADAMS HOMES
sector, and are effectively connected to the right agencies and government leaders, we can intercede to minimize the negative consequence of legislation and fees. Often with the effect of having bills dropped, or fees postponed and reduced. Educate. NEFBA’s 45-year old Apprenticeship Program is the crown jewel of our education effort. Managed by professional education administrators from the public-school system, and certified by the Florida Department of Education, the Apprenticeship Program produces highly trained craftspeople in carpentry, electrical, HVAC, plumbing, and soon, sheet metal. With nearly 350 apprentices, we are making a direct impact on the workforce shortage in the construction industry. Celebrate. Shorthand for the many, many events we hold throughout the year that connect our members so they can form meaningful relationships with customers, mentors, vendors and subs, and just make new friends. Our Director of Fun Corey Hacker makes sure every event is memorable, and you the members make it successful. NEFBA offers so many benefits to help you make the most of your career and business opportunities. Thank you for being a part of this awesome association, and please let us know how we are doing – good or bad. We are here for YOU!
MORALES CONSTRUCTION
DOSTIE HOMES
NEW LEAF CONSTRUCTION
DREAM FINDERS HOMES DREES HOMES
PROVIDENCE HOMES
ENCORE HOMES OF N. FLORIDA
THE PINEAPPLE CORP.
GLENN LAYTON HOMES
THOMAS MAY CONSTRUCTION
LANDON HOMES
TIDEWATER HOMES
LENNAR HOMES
TOLL BROTHERS
MASTERCRAFT BUILDER GROUP
2019 EXECUTIVE COMMITTEE
Sean Junker President
Providence Homes
Nate Day
First vice president H. Smith, Inc.
Keith Ward
Joshua A. Garrison
Thomas May Construction
Second vice president
Third vice president
Training vice president
Miranda Contracting
Sherwin-Williams Co.
Auld & White Construction
Secretary/treasurer
Mike Atzert
Tim Conlan
Christopher Dostie
Immediate past president Dostie Homes
RESERVE YOUR BOOTH LOCATION TODAY!!!
Wednesday, April 17, 2019 3-7 p.m. | UNF University Center 12000 Alumni Drive | Jacksonville, FL 32224 METRO STUDY PRESENTATION 1-2:30 p.m. $50 Members $75 Nonmembers
NEFBA BOARD MEETING 2:30-3:00 p.m.
BUILDER HAPPY HOUR 5-6:00 p.m.
EXHIBIT HALL OPEN 3-7:00 p.m.
Inside the Exhibit Hall. Builders, Remodelers & Designers Drink FREE!
Come meet the members and trade partners of the Northeast Florida Builders Association. This annual tradeshow features the latest in products and services from the NEFBA members you know and trust. Make personal connections with trades, suppliers and other leading industry professionals. Builders enjoy complimentary drinks during the builder happy hour as well as delicious food samples from area restaurants. You don’t want to miss this much loved annual event.
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LAUREL AWARDS
We’ll pay up to
$5,000
of your client’s closing costs for purchase or refinance.
Ask us how.
Photos by Maggie FitzRoy
From left, Glenn Layton of Glenn Layton Homes takes the stage to accept an award from Katrina Watkins, master of ceremonies Richard Nunn and Michelle Brown of Micamy Design Studio
VYSTARCU.ORG 904-777-6000 · 1-800-445-6289 Certain restrictions and limitations apply. All loans are subject to credit approval. No Closing Costs offer available only when obtaining a VyStar Credit Union First Mortgage Loan and is not available on VA and FHA Mortgages. Available for purchase or refinance. VyStar will pay borrower closing costs up to a maximum amount of $5,000 excluding origination fee, discount points, private mortgage insurance, prepaid interest or funds to establish the member’s escrow account. If the borrower pays off the mortgage within the first 36 months, they will be required to reimburse VyStar for a portion of the closing costs paid by VyStar. Offer available for a limited time and subject to change without notice.
Janie Anderson of Freedom Homes walks the red carpet to accept an award for Best Print Advertisement.
WE’D LIKE TO REMOVE THE WORD ‘STRESS’ FROM YOUR VOCABULARY. VyStar Title Agency* knows that closings can be tense. So, whether you’re a buyer, broker, Realtor, or lender, we’ll be there step-by-step to help make the process as fast and easy as possible. You’ll get the personal attention you deserve from the moment the file is opened until the last document is signed and delivered. So relax, and rely on VyStar Title Agency for precise, prompt, and professional service.
phone: 904-908-2874 • vystarcu.org
Hundreds of building industry professionals attended the Laurel Award dinner and ceremony Feb. 1 at TIAA Bank Field.
Laurels CONTINUED FROM PAGE 17
* VyStar Title Agency, a division of VyStar Financial Group LLC; a wholly owned subsidiary of VyStar Credit Union. Not federally insured and not underwritten or guaranteed by the credit union.
VYS 2411 Mortgage Ad for Real Build Connect#3 5x16_Approved.indd 1
12/22/17 3:16 PM
Mattamy Homes; Micamy Design Studio; and Bank of England Mortgage. Event sponsors included Mattamy Homes; Micamy Design Studio; Bank of England Mortgage; JET HomeLoans; Merchandising Plus – Rita Williams; ICI Homes; Dream Finders Homes; GreenPointe Communities; Dostie Homes; Norbord, dmf; 3D Digital; Specialty Engraving & Awards; Markland; and Fast Signs/Baymeadows. This year’s event also included multiple individual achievement awards. Model and community awards included the best sales leasing center, community welcome center, community amenity, design center, single family homes, landscape designs, outdoor living spaces, interior merchandising of a model and multifamily model home. Remodeler awards included the best whole house remodel, room addition, kitchen remodel, remodel of an outdoor
amenity, interior transformation, commercial remodel office build-out, commercial remodel retail build-out and one-of-a-kind custom home. Marketing awards included the best logo design, brochure builder, brochure master planned community, social media campaign, Facebook page, Pinterest page, Instagram page, digital marketing campaign, special award for marketing program, print ad, print campaign-series of ads, 30- to 60-second commercial, long video format, overall advertising campaign, custom promotional event, Realtor promotional event, annual lifestyle program for a community, website for a national builder, website for a community and website for a remodeler. Million dollar circle awards included on-site agents representing builders, real estate agents representing builders, real estate agents representing buyers and individual lenders facilitating $35 million to $40 million in loans. Production awards included top producer on-site agents awards, top producer internet sales consultant, and top producer real estate agent.
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GRHK-18001 GREYHAWK__REALTY-BUILDER AD__10.375x16__FEB2019 2.qxp_Layout 1 2/8/19 2:06 PM Page 1
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ROOM TO SOAR
A New Community Concept in Northeast Florida Spread your wings at GreyHawk, a new masterplanned community in Northeast Clay County near Oakleaf Plantation and just minutes from shopping, dining and entertainment.
Move-in Ready Homes. Models Open Now! NOW SELLING FROM THE $200s – $400s NEW AMENITY CENTER OPENING SUMMER 2019
Full Amenity Center | Resort-Style Pool | Fitness Center | Dog Park | Lakeside Fire Pit Playfields & Playground | Sports Courts | Walking/Jogging Paths
LiveGreyHawk.com
3645 Royal Pines Drive | Orange Park, FL 32065 Across from Publix at Oakleaf Commons off Oakleaf Plantation Parkway. Site plans, community maps, photos and depictions are for illustration purposes only, are conceptual in nature, and should not be relied upon. GreenPointe Communities, LLC reserves the right to make changes to the foregoing at any time without notice. Home design, pricing, terms and offers are subject to change. See Home Builders’ Sales Consultant for details.
GREYHAWK |
REALTY-BUILDER CONNECTION AD | 10.375” x 16” | CMYK
F EBRUA RY 20 19
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TOP PRODUCERS WATSON REALTY CORP.
$1
0, 00 0
Q In Re ui O ck p ce t ive H Mov ion O e- s & M In C ES H lo RE om sin AD es Th g C Y ru osts N M on O ar W ch ! !*
Top Salesperson for North region: Missy DeKay, Ponte Vedra Top Lister for North region: Jan Shields, Atlantic Beach Top Sales Team for North region: David & Clair Team, San Marco/San Jose & Mandarin North Top Listing Team for North region: Rita Hall Team, St. Marys Top Salesperson for North Central region: Elaine Wallace, St. Augustine Beach Top Lister for North Central region: Jonathan Colon, Gainesville Top Sales Team for North Central region: Menton-Ballou Group, St. Johns Top Listing Team for North Central region: Dawn Gaffney Team, St. Augustine Amelia Island: Lisa Stewart (top sales), Leslie Andree (top lister); Teams: Bandelin-Hagan Team (top sales and lister) Atlantic Beach: Jan Shields (top sales and lister); Teams: Palmer Marketing Group (top sales and lister) Avondale/Ortega: Heather Gill (top sales), Belinda Felscher (top lister); Teams: Bowen Team (top sales and lister) Blanding: Sabina Drewes (top sales), Andrenia Green (top lister) Chaffee Road: Wanda Taylor (top sales), Shirley Dugger (top lister); Teams: Krawczyk Team (top sales and lister) Duval Station: Mary Davis (top sales), Kay Stalvey (top lister) Fleming Island: John Warner
(top sales), Neil Avery (top lister); Teams: Pat LeRoy Team (top sales), Ross Diaz Team (top lister) Gainesville: Heather Surrency (top sales), Jonathan Colon (top lister) Hammock: Thomas Waller (top lister) Hidden Hills: Jill Marquez (top sales), Colleen Bording (top lister); Teams: DeCastro/ Erickson Team (top sales and lister) Hodges: Sharon Mills (top sales), Sharon McEleny (top lister) Intracoastal: Angie Clausen (top sales), Geri Weisman (top lister) Keystone Heights: Debbie Moore (top sales), Melissa Pellerito (top lister) Mandarin North: Kathy Akel (top sales), Jill Chappano (top lister); Teams: David & Clair Team (top sales), Walker-Vergales Team (top lister) Mandarin South: Cindy Moore (top sales), Kim Brown (top lister); Teams: Randy Martin Team (top sales), Debbie Shagnea Team (top lister) Middleburg: Karrie ForresterGuthrie (top sales), Kelly Kinney (top lister); Teams: Your Holm Team (top sales and lister) Nocatee: John Inama (top sales), MaryBeth Murray (top lister); Teams: Ash-Rose Team (top sales), Miller Team (top lister) North Jacksonville: Iran Jones (top sales and lister) Oakleaf: Peou Khun (top sales), Shelby Holmes (top lister); Team: The Hartley Group (top sales) Ocala: Brenda Lepper (top lister)
Palm Coast: Nicholas Ford (top sales), Pam Richardson (top lister); Teams: Beilke Team (top sales), Johanson Team (top lister) Ponte Vedra: Missy DeKay (top sales), Rhonda Gummerman (top lister); Teams: Kay Kennedy Team (top sales), Luxury Leaders Team (top lister) Putnam County: Ruby Sepulveda (top sales), Whitney Redford (top lister); Teams: The Fields Group (top sales and lister) San Marco/San Jose: Jon Singleton (top lister); Teams: David & Clair Team (top sales and lister) South Beach: Julianne Parish (top sales), Gerry Williamson (top lister) Southside: Leah Adams (top sales), Janine Basford (top lister); Team: Hudnall Team (top sales) St. Augustine: Debby Duenow (top sales), Laura Freeman (top lister); Teams: Dawn Gaffney Team (top sales and lister) St. Augustine Beach: Elaine Wallace (top sales), Ali Burchfield (top lister); Teams: Crum Team (top sales and lister) St. Johns: Kim Martin (top sales and lister); Teams: Menton-Ballou Group (top sales and lister) St. Marys: Sherry Piljay (top sales), Bob Piljay (top lister); Teams: Rita Hall Team (top sales and lister) Sunbeam: Juliette Vaughn (top sales), Marilyn Stewart (top lister); Teams: The Get Smart Team (top sales and lister) Tioga: Jean Calderwood (top sales), Miles Patterson (top lister)
Life. Your our Y Home.
COLDWELL BANKER VANGUARD REALTY Avondale: Wade Griffin (top lister), Christie Radney (top sales), Cindy Corey (top producer) Mandarin: Tobin Bossola (top lister), Cora Hunt (top sales), JoAnn Sample (top producer); Small team: Stone Team (top lister), Zuckerman Team (top sales), Fader Team (top producer); Large team: Kennedy Team (top lister and sales), Burkins Team (top producer) St Johns: Lori Wilford (top lister), Vikki Powell (top sales), Gwyn Ice (top producer); Small team: The Fletcher Group (top lister), The Daugustinis Group (top sales and producer) Town Center: Bobbie Jean Demunck (top sales and lister), Jessica Woods (top producer); Small team: The Orange Group (top lister, sales and producer) CENTURY 21 FIRST COAST Mandarin: Ed Santiago (top sales), Adrian Kadas (largest sale), Amanda Kekic (top lister and largest listing), Amanda Kekic Ponte Vedra: Chris Ray (top sales and largest sale), Kevin Evans (top lister and largest listing) RE/MAX WATERMARKE Renee Hanson (top new listings), Jean Pickett (top sales volume), Ron Schiappa (top transactions sides)
RE/MAX CONNECTS Bill Adams and The Watt Team (top listings), Christine Simmons and The Watt Team (tops in closed transactions) COLDWELL BANKER PREMIER PROPERTIES WGV/Palencia: Michelle Gonzalez (top lister); Robin Rawald (top sales); Vince Fattizzi (top producer BETTER HOMES & GARDENS REAL ESTATE LIFESTYLES REALTY Daniel Lewis (top sales), Travis Minch (top lister) CROSSVIEW REALTY Josh Klatt (top closer, highest gross sales), Stephen Jones (top listing agreements) ERA DAVIS & LINN Mary Walker Miller (top producer), Julie McWhorter (top sales), Chris Vining (top lister) THE LEGENDS OF REAL ESTATE Jacksonville Beach: Hallie Satkoff (top lister, sales), Evelyn Martin (top producer) San Jose: Carney Kirtley (top lister), David Peters (top sales), Selby Kaiser/Linda McMorrow (top producer)
Introducing FREEDOM HOMES Your Lifestyle Destination
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Blanding Blvd just south of Branan Field Rd in Clay County (904) 214-3726
SAN SALITO From The Mid $200’s*
Woodlawn Rd just north of SR-16 in St. Augustine (904) 814-8287
3 communities featuring active-adult living from . D R.Horton at an attractive value. Call or visit us today! $10,000 in options & closing costs available on select homes for new buyers on new contracts written on 03/01/19 through 03/31/19 only and must close in Freedom Homes North Florida single family communities, prior sales excluded. Offers not redeemable for cash or credit against purchase price and cannot be combined with any other D.R. Horton buyer incentive, no substitutions. Upgrades to be installed prior to closing. Please see your new home consultant for details.*Home and community information, including pricing, included features, terms, availability and amenities, are subject to change and prior sale at any time without notice or obligation. Pictures, photographs, floor plans, elevations, features, colors and sizes are approximate for illustration purposes only and will vary from the homes as built. CBC058997 ©2019 D.R. Horton, Inc. All rights reserved.
www.drhorton.com/nfl
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Why SMC?
“
Even though this is a networking organization, it’s much more than that. The more you take advantage of education classes, social events and getting to know people, the more you get out of it. For the mere $110 cost of membership, you cannot put a price on the relationships you will establish here. – Katrina Watkins, CSP - 2019 Immediate Past Chair
#ICYMI (In Case You Missed It) The Nationals 2019 in Las Vegas
BEST IN THE
NATION
2019 Calendar of Events
April 12 • FRIDAY
What does that mean to be BEST IN THE NATION you ask?
SMC Breakfast
8:00-9:30am | UNF/University Center Guest Speaker: Daniel Davis, JaxChamber Update Sponsored by:
The Nationals, National Association of Home Builders (NAHB)’s largest and most prestigious awards competition has recognized US, NEFBA’s very own Sales & Marketing Council as the Best SMC in the Nation and awarded with the Gold SAM award. Established in 1982, The Nationals celebrates North America’s best in new-home sales and marketing, and recognizes outstanding achievements within the industry.
April 18 • THURSDAY
Model Meet-Up
9:00-10:00am | Arthur Rutenberg Model, Eventide at Ponte Vedra
May 10 • FRIDAY
SMC Breakfast
Sponsored by:
8:00-9:30am | UNF/University Center Guest Speaker: Noel Blaha, Asst. GM, Jacksonville Jumbo Shrimp
May 14 • TUESDAY
SMC Education
11:30am-1:00pm | NEFBA Roofing Insurance & Wind Mitigation
May 16 • THURSDAY
April SMC Breakfast Friday, April 12th
Model Meet-Up
8:00-9:30am | UNF/University Center
9:00-10:00am | MasterCraft Model, Trailmark
Guest Speaker: Daniel Davis, JaxChamber Update
Please prepay for all events on our website nefba.com
February Breakfast, featuring Adam Campbell, PGA Tour Chairman.
Sponsored by:
Contact Michelle Glass at mglass@nefba.com for Information on involvement and sponsorship opportunities!
MISSION
To enlighten, motivate and educate NEFBA members through dynamic programs and networking opportunities so more new homes are sold.
VISION
To be the most effective resource for selling and marketing new homes in Northeast Florida.
Feature your business and support the SALES & MARKETING COUNCIL while doing so
GOAL
Bring members and guests together in fun, informative, rewarding events and activities to stimulate networking and business relationship building opportunities.
MODEL HOME MERCHANDISING AND DESIGN SERVICES
CHANDLER DESIGNS
YOUR AD
HERE GUARANTEED POSITION
Wendy Chandler, owner Assisting builder clients with interior/exterior color selections and complete model merchandising.
CONTACT JAY LESOWITZ
904-356-2466
Schedule an appointment at our design studio for your personal consultation.
LAUREL
AWARD WINNER
BEST INTERIOR MERCHANDISING 10 CONSECUTIVE YEARS
1515 County Road 210, Suite 105 I Jacksonville, FL 32259 I 904.826.1748 I www.ChandlerDesignsHome.com
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Did you know? Women’s Council has the most extensive network presence in the National Association of Realtors and they are the largest percent of RPAC donations of any NAR network or council.
INDUSTRY EVENT
Women’s Council of Realtors Luncheon
www.WCRJax.org
March Member Spotlight
Kayla Tyer, Fairway Independent Mortgage Corp. A little known or unknown fact (past or present) about yourself. My parents were military which allowed me the opportunity to travel abroad and live in many places. I have lived in 5 states and visited over 10 countries!
Thursday, April 18
What is your passion in the office? Outside the office? Being the daughter of two veterans and current military spouse, Kayla finds it very rewarding helping other veterans accomplish homeownership. She is passionate about helping her customers achieve financial success through real estate transactions.
11:15 a.m.-1:00 p.m. | Deercreek Country Club
GUEST SPEAKER: KIM KNAPP Learn to Leverage Social Media effectively. Turn your social media engagement into a prospecting. Women’s Council of Realtors is a National Organization. We encourage all Realtors to get involved by attending our monthly events. We have a great lineup of informational and social programs bringing members together with our Strategic Partners. Our April 18th industry luncheon is one that you will not want to miss if you struggle with social media. We are excited to announce the engaging Kim Knapp as our guest speaker, a Realtor in our Jacksonville market and CRS instructor/speaker. Do you struggle with social media, and keeping up with new sales strategies? Social media can be challenging – especially today. Do you struggle with generating new leads? Given these challenges, how can we stand out? How can we generate more leads?
Kayla Tyer Fairway Independent Mortgage Corp.
Outside the office, Kayla has always enjoyed being active in various sports. She is a marathon runner, crossfit junkie and loves to snow ski with her family every year in Colorado. She is also a huge Florida Gator football fan and you can find her in the Swamp on game day when the Gators are playing at home! How has Women’s Council of Realtors benefited you personally and professionally? The Women’s Council of Realtors has helped Kayla build lifelong business partnerships that have turned into friendships. These partnerships are extremely important because she has been able to rely on her partners for help in real estate transactions and trusting each other to provide professional advice to help each other grow. Also, these same partners have become friends that she has worked with in the community through giving back to various non profit organizations which has brought us closer together. We are committed to empowering each other and building each other up professionally and personally, and that is what it’s all about!
2019 CALENDAR OF EVENTS APRIL 5
Golf Tournament
Kim Knapp’s topic will be informative and engaging: • Learn how to share sticky content • Learn how to boost posts and create audiences • Cross- posting, when it works • Calls to action • Resources for content Kim’s real estate career began in 2000 when she sold $6 million in her first year and became the top producer of her company. In 2005, she started training other agents while selling and running a team. Today, Knapp has a team, trains, speaks, travels, serves on her local MLS Board, the Board of REALTORS® Educational Task Force, and is the founder of one of the largest REBar Camps in the country.
8:00-4:00 p.m. | TBA
APRIL 18
Industry Event (Luncheon) 11:15 a.m.-1:00 p.m. | TBD
MAY 8
Governing Board Meeting 9:00-10:00 a.m. | MIMI’S CAFÉ at Towncenter
MAY 9
Networking & Social 5:00-7:00 p.m. | TBA
JUNE 13-14
Governing Board Meeting 9:00-10:00 a.m. | MIMI’S CAFÉ at Towncenter
Industry Event Reservations MUST BE MADE by the Friday before the event due to final count needed for the venue.
Visit www.wcrjax.org to register.
Or contact Wanda McReynolds at (904) 894-8980.
facebook.com/ groups/wcrjax/
If you wish to receive updated text messages from the Women’s Council of Realtors please text
“WCRJAX” to 662-200-4303
NOW SELLING: CREEKSIDE AT MANDARIN Boasting a prime location in sought-after Mandarin, your clients will love life at this exciting new community. Highlights include easy access to schools, shopping and commuter routes, plus a selection of inspired ranch and two-story floor plans with hundreds of personalization options.
From the upper $200s | 3 to 6 bed | Up to approx. 3,950 sq. ft. 5051 Losco Road, Jacksonville, FL 32257 | 904.541.2555 Stop by and tour our new Dillon model home! The Dillon
Prices, specifications and availability are subject to change without notice. Square footage is approximate. Actual homes as constructed may not contain the features and layouts depicted and may vary from image(s). ©2019 Richmond American Homes; Richmond American Homes of Florida, LP, CBC1257429.
REALTY-BUILDER
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Awarded Best Community of the Year
A new neighborhood in Northern St. Johns County with the amenities of a larger community, but a scale and feel that keeps you connected to what matters most.
Custom residences from the $300s to the $800s. Arthur Rutenberg Homes • CalAtlantic Homes • CornerStone Homes • Dream Finders Homes Drees Homes • Providence Homes • Riverside Homes
Entry gatehouse just 1/2 mile east of I-95 at World Golf Village. Model homes open daily.
2001 International Golf Parkway 904.513.5740 markland.com Markland_FrontPorch_B_RBC_V6.indd 1
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McKinney Levine Studio, Inc. (904) 655-6303 • for Carla Luigs of Hines (904) 599-9015
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David Weekley Homeowners Nedra & Jace’que Powell with Elyse, Melinda & Gene Neves
What was perfect for you then may not be now. When you’re ready to add one more, want to make a cozier nest, or your tastes have simply changed, we hope you’ll remain part of the David Weekley Homes family. We’ll help you create a new home that is unmistakably you—with the unparalleled service and exceptional high-end design you loved the first time around.
David Weekley Homeowners Martha, Chad, Parker & Hutchinson Cates
Shearwater Townhomes From the $235s Ready in June!
$267,800
Shearwater Townhomes The Megan 20 Seastar Court 2 Story, 3 Bedrooms, 2 Full Baths 1 Half Bath, 2-car Garage
Ready in June!
$300,650
Shearwater Townhomes The Barnes 12 Seastar Court 1 Story, 2 Bedrooms, 3 Full Baths 2-car Garage
Ready in June!
$278,995
Shearwater Townhomes The Megan 16 Seastar Court 2 Story, 3 Bedrooms, 2 Full Baths 1 Half Bath, 2-car Garage
Learn about our Quick Move-in Homes by contacting 904-201-6477 See a David Weekley Homes Sales Consultant for details. Prices, plans, dimensions, features, specifications, materials, and availability of homes or communities are subject to change without notice or obligation. Illustrations are artist’s depictions only and may differ from completed improvements. Copyright © 2019 David Weekley Homes - All Rights Reserved. CBC1257289 Weekley Homes, LLC. Jacksonville, FL (JACA103782)