Saturday 13 – 20 september
Let’s introduce: Lucas Jansen
Floweracademy.nl: courses & training sessions
– Assortment knowledge
– Quality knowledge + Entrance control
– Marketing + retail marketing
– Category management
– Account management
– Floral art courses abroad
– Market research / retail safaris
HIG; horti-inspiration-group (networking)
Input / knowledge helpdesk Flowercouncil
– Campaign calenders
– Helpdesk/ advice
Active in Holland and abroad (29 countries)
Author textbooks MBO education – Florist of the future – Quality in te chain
For this course you can (temporarily) use 2 useful sources of information:
Account on Webapp InfoFlowersPlants with possibilities to search and find the assortment in the various product groups Including interesting facts such as origin, care, symbolism, location, etc.
You will receive an email with 3 steps to create your own password for this platform
Social Media Lucas
Lets start to learn
Floward education plan
Workshop Goals
Improve teamwork within the group
Increase efficiency in bouquet production
Deliver higher customer satisfaction
Understand the role and responsibility of (hand + band) leaders
Assortment in Supermarkets
Flowers:
mono-bunches cut flowers
Mixed bouquets
Plants:
Pot Plants – Flowering plants – Green plants
Added value products – Plant arrangements
Most important flowers Floward
Rosa
Spray
single in different headsizes)
Tulipa
Chrysanthemum (spray, disbud, santini)
Lilium
Paeonia
Alstroemeria
Hippeastrum syn. Amaryllis
Own prodcution Kenia Hoorn Bloommasters
Classification cut flowers
Main crops
Of these 3 bunch and disbudded versions for:
• Rosa
• Chrysanthemum
• Dianthus
Gerbera
• Always 1 flower on 1 stem
Alstroemeria
• Always several flowers on 1 stem
Trend is more spray roses
https://issuu.c om/united-sel ections/docs/s prays_brochur e_2025_us
Floward education plan
Bulb flowers
Spring flowering bulbs:
• Tulipa
• Hyacinthus
• Narcissus
• Hippeastrum
• Muscari
Summer-flowering bulbous plants:
• Dahlia
• Iris
• Gladiolus
• Lilium
• Ornithogalum
• Freesia
• Ranunculus
Types of Lilium
Lilium
Exotic flowers: Pretty much only imports
Exotic flowers annual share from greenhouse NL
Exotic flowers partly Dutch
and partly import
Exotic flowers mostly from the Netherlands, sometimes imports
Forest schrubs: Forced Cut Flowers
Summer flowers from annuals
Impression Flower production
Summer flowers from annuals
Summer flowers from perennials
Summer flowers from perennials
Decorative foliage
Availability cut flowers
Rosa (spray and single roses differen head sizes
Chrysanthemum (spray, disbud, santini) Year around
Lilium
Paeonia
Alstroemeria
around
The chain of products:
Breeder
Producers / growers
Transporter
Hoorn Bloommasters
Hand + band bouquets
Transporter
Point of sale:
Consumers in different countries
Most important import countries
Harvesting Sunflowers
Productie depends on country and region
Holland: sea level
Kenia: 1500 – 2000 meter high Ecuador: 2000 – 3000 meter high
The production and variety has influence on:
Size of buds
Growth rate / tempo Opening of flowers
Holland production: Rosa Jumilia
Video production flowers
Influences on
Quality Check flowers at Hoorn Bloommasters
Quantity
Size
Diseases: specially Botrytis
Freshness
Damaged or not
Water level in
Cut flower food chain
Pre-treatment Prof. T-Bags of Professional 2 +60% longer vase life
Grower
2 Sachets / fluid
https://isu.pub/11mVoIL
Handling flowers and plants
Clean Clean Clean
Detail are important
Work process in Hoorn Bloommasters
Handling buckets / trolleys
Take the products out of the box as soon as possible after delivery (because of Botrytis)
Put them in the stores on display
The supplier uses clean buckets with flower food
What’s in the buckets?:
– Clean water and flower food (Chrysal Prof 2)
Check:
– The water level in the buckets
Some flowers drink a much water
– All the plants have enough water (not too much..)
Use aquapads?
Why Gerbera
Clean buckets
Why clean buckets?
Flowers are sensitive for bacteria – Especially Gerbera, Rosa and “summer flowers”
The stem of flowers will be closed by the bacteria and water can’t go to the flower
The flowers starts to hang after several days
The vase live is dramatic decreased
Consumers are not satisfied with their flowers
Stems of flowers
Water direction in stem
Cutting edge
Bacteria in stem
Effects bacteria on Rosa
Allen water of water met chrysal
Effects bacteria on Eustoma
Bouvardia after 8 days
What helps against Bacteria?
Use always:
– Clean vases, buckets or containers
– Clean water
– Clean stems of the flowers
Take away the leaves
Take away thorns, only when this is necessary
– Put into the water anti-bacterial
– Cut all the flowers 3-4 cm and put them directly into the water
Hygiene & Work Environment
Cleanliness starts in the canteen
Keep work tables and floors clean
Water in buckets & correct water levels
Regular disinfection according to protocol
Product Quality & Risks
Plastic foil on carts → condensation = botrytis risk
Fast processing prevents overheating
Check for fresh water and clean materials
Flowers need water in buckets
Production Planning
Plan quantities & deadlines correctly
Too early/too late – → impacts breaks & overtime
Same finishing time for all = teamwork feeling
Counting bouquets = control and overview
Planning
Team Leadership
Role of line leader: tone sets the mood
Anger spreads negativity to the whole team
Discuss problems privately and individually with hand/line leaders
Cooperation & buffering: – save under tables so support staff can step in
Efficiency & Logistics
Stickers: price / barcode → correct customer, correct info
Understand the costs of auction buckets and boxes Use buffer stock wisely
Bouquet Techniques
Hand bouquets (spiral technique):
spiral shape, craftsmanship, variation Line bouquets (placing flowers): straight, faster, more uniform
Band
Band
Band
Spiral technic
Binding point
Floward education plan
Biedermeier
Floward education plan
Basic technic Spiral Bouquet
Hand = spiral bouquet
Hand
Conclusion
Working together = being stronger together
Quality, hygiene and planning make the difference
Satisfied customers are the result of a satisfied team
Satisfied customers
Satisfied customers
Conclusion
Hoorn Bloommasters Stronger Together
Some backgrounds: Botrytis
Botrytis
Botrytis grows specially when:
Condensation in (unperforated)
cellophane
When temperature is higher is goes more quick
When product is spryed awith water
Warmth in packaging
When humidity is to high
When the product is moistly packaged
Temperature changes in the chain
When during handling products get wet / moisture:
• Wet / moisture tables etc
How
to recognize Botrytis?
Botrytis is a fungi:
– The spores are in the air,
specially in spaces which are not clean
– The spores start only to grow when there is an optimum in temperature and humidity
RV higher then 70 - 80 % is risky
– You can find it on:
flowers and plants and on each part of a product
– Flower, stems, leaves
– How more soft a product is how higher is the risk
Prevent Botrytis is important
Give enough ventilation Give
Take flowers out of the boxes after they arrived Take
Prevent
Prevent changing of temperatures
• Condensation makes a high humidity in cellophanes
Never spray flowers with water Spray
Never give water over the head of the flowers Never
Bigger holes are better
Botrytis Rosa
Botrytis in Rosa
Botrytis after 5-7 days
The grey mold is very infective
Botrytis Gerbera
Floward education plan
Botrytis video
Keywords Hoorn Bloommasters