Session 1
Dates, times and subjects:
25/08/2025 11 am – 1 pm UAE Time = 9 - 11 am in Holland: 2hrs session – Oktober examn with Kahoot + certificates – Focused on: flower arrangements, designs Seasonality of cutflowers What to mix with what flowers
Use of Oasis foam (less and less) Focusing more on flowers in water, aqua bags, Using
keep flowers fresh
Floweracademy.nl: courses & training sessions
– Assortment knowledge
– Quality knowledge + Entrance control
– Marketing + retail marketing
– Category management
– Account management
– Floral art courses abroad
– Market research / retail safaris
HIG; horti-inspiration-group (networking)
Input / knowledge helpdesk Flowercouncil
– Campaign calenders
– Helpdesk/ advice
Active in Holland and abroad (29 countries)
Author textbooks MBO education
– Florist of the future
– Quality in te chain
Account on Webapp
InfoFlowersPlants with possibilities to search and find the assortment in the various product groups Including interesting facts such as origin, care, symbolism, location, etc.
You will receive an email with 3 steps to create your own password for this platform
Floward education plan
Breeder Producers / growers:
worldwide assortment
Transporter Export: package products
Transport by plane
Arrive Floward: care + handling
Online sales Floward web shops
Happy consumers
Holland: sea level
Kenia: 1500 – 2000 meter high Ecuador: 2000 – 3000 meter high
The production and variety has influence on:
Size of buds
Growth rate / tempo Opening of flowers
bulbflowers
https://issuu.c om/united-sel ections/docs/s prays_brochur e_2025_us
Floward education plan
Rosa (spray and single roses differen head sizes
around
Tulipa
around
Chrysanthemum (spray, disbud, santini) Year around
Lilium
Paeonia
Alstroemeria
around
Pot size
Sorted by:
Height, diameter, number of branches / cutting per pot,
Number of flowers / buds, shape, lenght of tendrils etc.
Uniformity
Maturity / ripeness stage
Well hardened
Well rooted
Pot enough moistured
Free of pests and diseases
Length
Sorted by:
Weight, diameter, size
Number of flowers / buds
Uniformity
Maturity / ripeness stage
Free of pests and diseases
Grower's name
Number of buds/stem
Cultivation method
Pre treatment Quality Issues
Why some flowers don’t mix well in bouquets
Focus: vase life & negative interactions
Floward education plan
Toxic saps (e.g. Narcissus)
Ethylene sensitivity (e.g. Roses, Carnations)
High water consumption (e.g. Sunflowers)
Bacterial growth in vase water (e.g. Gerbera, Roses, Gypsophila)
Flower Problem
Avoid with Narcissus Slimy sap blocks stems
Tulips, Roses, Freesia, Gerbera, Carnations
Tulips Sensitive to Narcissus sap Narcissus, Hyacinths
Carnation (Dianthus)
Ethylene sensitive Products with berries like Hypericum
Not in combination in arrangements with fruits
Sunflowers Heavy water use Take care water level
Gerbera. Rose and summer flowers Sensitive to bacteria Narcissus, sunflowers and other summer flowers
Eucalyptus Releases substances Delicate flowers like roses
Always add flower food
Always give advise how to use flowers at home of on locations – Use Flower food – Never in full Sun
Never under airconditioner
https://floralife.com/product/floralife-finishing-touch/
Floweracademy.NL • Floweracademy.TV Floward education plan
��
Floral foam = harmful for environment (microplastics, non-biodegradable)
Industry is moving towards sustainable solutions
New techniques = creative and reusable
Technique Description
Chicken wire Metal net used as a grid in vases
Pinholder (kenzan)
Heavy metal base with pins
Reusable
Durable, reusable for years
Branch structures Natural frames made from twigs or willow Compostable
Moss Holds moisture and stabilizes stems Natural & biodegradable
Glass tubes Mini water tubes for single stems Reusable
Bio-foam (AgraWool)
Binding techniques
Biodegradable fiber-based foam
Compostable
Spiral hand-tied or crisscross stems
No extra material needed
Chicken wire
Pinholder (kenzan)
Moss
Glass tubes
Bio-foam
Binding techniques
�� Floral foam is no longer essential
�� Creative alternatives – = sustainable and inspiring
�� Use reusable and natural materials
�� Perfect for training and workshops
Fur fill expectations – Flowers equally deviated – Time limit
Would you buy the bouquet yourself as a client?
Is the quality of flowers as acceptable?
Technics: Spiral technic Parallel technic
Frame technic
• Work attitude and safety
• Preparation:
• Which size and form
• Selection of flowers
• Cleaning of the flowers
• Materials and handling
• Flowers and leafs
• Position of flowers and leafs in bouquets / deviding
• Binding point with tape, elastic or others
Floward education plan
Floward education plan
Floward education plan
Condensation in (unperforated)
cellophane
When temperature is higher is goes more quick
When product is spryed awith water
Warmth in packaging
When humidity is to high
When the product is moistly packaged
Temperature changes in the chain
When during handling products get wet / moisture:
• Wet / moisture tables etc
Blow dry with an air pistol Sensitive flowers wrapped in paper
Botrytis is a fungi:
– The spores are in the air,
specially in spaces which are not clean
– The spores start only to grow when there is an optimum in temperature and humidity
RV higher then 70 - 80 % is risky
– You can find it on:
flowers and plants and on each part of a product
– Flower, stems, leaves
– How more soft a product is how higher is the risk
Give enough ventilation Give
Take flowers out of the boxes after they arrived Take
Prevent
Prevent changing of temperatures
• Condensation makes a high humidity in cellophanes
Never spray flowers with water Spray
Never give water over the head of the flowers Never
Floward education plan
Floward education plan
Every plant needs te following:
Fertilisers N:P:K
By looking at a plant you already know a lot.
Looking at leaf thickness
• Soft leaf = lots of water + higher RH (more spraying)
• Thick / fat leaf = succulent properties in leaf
• little water, lower RH (less / no spraying)
Looking at stem / stem / root
• Succulent properties
• The more or the thicker the stem, the easier it is for the plant to grow.
• The thicker the root, the easier it is to care for / less water
• The finer the root, the more regular the water
Does soil on top of pot feel dry
Does pot feel heavy
Is the plant big or small
What is the leaf/stem ratio?
What time of year is it
Is it an herbaceous or woody
A fat or soft leafed species
Temperature depends on:
– Area of origin: if you do not know search for it
– Often depends on which family the plant belongs
– Climate zone for the outdoor variety
Winter hardness
Frost sensitivity
Fertilizers:
– Depending on how much nutrition te grower give
– For the consumer:
Leaf plants in principle 1 x per month in the growing season
– In winter less, unless the plant remains in the living room
Flowering plants during flowering 1 x per 2 weeks
» After flowering please through away or give it rest for re-flowering ( no nutrition)
By looking at a plant you already know a lot
You express the amount of in LUX
Look at the extend of green of the leaves
– The greener the leaves: the less light the plant need
– The more lack of green of the leaves= variegated: The more light the plant need No bright sun or direct sunlight
Light deficiency caused:: – Stretching of the plant
– Leaf or bud fall – Poor growth
Hoe groener de plant des te minder licht hij kan staan (maar niet donker)
Minder bladgroen = meer licht. Bloeiende planten veel licht maar geen direct zonlicht
(mould arising from spores and when plants become damp on leaves or flowers)
Hope to see you in 2026 again. Or online or in real