Floréac Magazine #38 : Winter 2026 - 2027 by Floréac, grow in green

Floréac Magazine

Winter 2026-2027 Issue no 38

Co ntent

0 5 Foreword 0 8 Grower in the spotlight: Euro Bonsai 18 Plant in the spotlight : Amaryllis 26 Employee in the spotlight: Johan Sterckx 3 6 New kids on the block 3 9 Trade fairs 2027

A season full of stories and opportunities Dear reader, Autumn is well and truly upon us, and a particularly important period is dawning for our sector. The shop floor is changing; consumers are once again seeking warmth and atmosphere in and around the home; and, step by step, the festive season is coming into view. For us, this is therefore the perfect time to look ahead and provide you with plenty of inspiration for the coming months. In this edition, you’ll discover just how versatile the winter range can be. From the playful ‘Sweet & Jolly’ and the warm tradition of ‘Christmas della Mamma’ to the natural ambience of ‘Nordic Tales’. With ‘Christmas Starts Outside’, we’re also extending that experience to the patio, garden and front door. And when January arrives, ‘Slow Living’ ensures a gentler transition into the new season, with natural materials and greenery taking centre stage. But a good range alone is not enough. Plants become even more appealing when we tell their story too. The amaryllis, our plant in the spotlight, proves this. From a simple bulb, a spectacular bloom unfolds before the consumer’s eyes. A natural growth process that amazes and offers plenty of opportunities for an inspiring display on the shop floor. At Eurobonsaï, too, storytelling and expertise take centre stage. Marc Makelberge takes us into a world where selection, patience and years of expertise come together. His story also shows how a well-thought-out display and sound product knowledge can turn bonsai into a fullyfledged category. And closer to home, too, we find that passion for greenery. Our colleague Johan Sterckx introduces us to his vegetable garden, where sowing, harvesting, storing and, above all, continuing to experiment take centre stage. I hope this issue offers you new ideas and inspiration to turn the coming autumn and winter season into a wonderful story, both on and off the shop floor. Enjoy reading!

An vander Aa CEO Floréac

Sweet & Jolly Christmas with a good dose of fun Christmas can simply be a joyful occasion. Sweet & Jolly brings colour, humour and plenty of festive cheer into your home. Red, green and white set the tone, complemented by stripes, sweets, little Santas, reindeer and quirky pots. Kalanchoe, Hyacinthh, poinsettia and amaryllis are given a playful Christmas look, turning them into little gifts in their own right. Think of a Hyacinthh in a cheerful mug, a kalanchoe nestled amongst Christmas houses, or a plant that suddenly becomes a Christmas figure. The result? A warm, familiar Christmas atmosphere with a touch of whimsy. Sweet & Jolly doesn’t have to be perfectly styled. It can be colourful, surprising and, above all, irresistibly cosy. Because during the festive season, it’s perfectly fine to be a bit merry, sweet and fun.

ANTHMX-SP03A Anthurium

KERST-§SP018A Kalanchoe

KALAMX-SP26A Kalanchoe CACTUS-SP01A Cactus

KALARD-SP500A Kalanchoe HYACIN-SP03A Hyacinthh HYACIN-SP54A Hyacinthh

KERST-§ZNK024A Kalanchoe - Echeveria KERST-§SP036A Kalanchoe - Peperomia

KERST-§SP062A Chamaecyparis lawsoniana ‘Ellwoodii’

SAGINA-SP13A Sagina procumbens

SUCCMX-SP284A Succulent

Grower in the spotlight: Euro Bonsai A passion for bonsai, from nursery to shop floor Anyone stepping into Euro Bonsai immediately realises that bonsai is much more than just a small tree in a pot. Behind every plant lies a story of years of cultivation, selection, shaping and expertise. Marc Makelberge knows that world like no other. Trained as a garden and landscape architect, he has a natural eye for form, proportion and greenery. That background found a unique expression in the world of bonsai. For almost thirty years, he has been building up Euro Bonsai from his base in Lochristi, with a clear specialisation: a wide and carefully selected range for garden centres and specialist bonsai shops across Europe. That expertise often begins thousands of kilometres away. Marc travels to China four times a year to select plants himself and monitor the quality of the orders. And he does so very deliberately.

Marc Makelberge

Four times a year to the source China is currently the main source of Euro Bonsai’s bonsai range. In southern China, Marc selects the indoor bonsai, which are imported all year round. For the outdoor bonsai, he travels to the north of the country. There, the rhythm is entirely in tune with nature. Outdoor bonsai can only be dispatched once the leaves have fallen and the plants are dormant. This takes place from late autumn until the end of winter. Euro Bonsai also works with a specialist grower in Portugal for Mediterranean species. A visit to China is, moreover, about much more than discovering new plants. Orders are placed months in advance and meticulously checked on site. Are the pot, shape and potting soil correct? Has the plant been pruned correctly? Has the wiring been carried out properly? Only when the overall picture is right is Marc satisfied. With the larger and more unusual specimens, he goes one step further: each one is hand-selected.

No two bonsai are the same That is precisely where much of the appeal lies. Euro Bonsai offers around thirty different varieties, divided into indoor, outdoor and Mediterranean bonsai. But the actual range is much broader. Different ages, shapes, pots and sizes make every selection unique.

What’s more, some of the plants receive an extra upgrade upon arrival in Lochristi. Around twenty per cent of the bonsai are reselected and repotted into a more distinctive pot, finished with, amongst other things, akadama, the well-known Japanese clay granules. This creates a range that goes beyond standard bonsai. “Different shapes, different pots, different sizes, different ages: that’s precisely what makes the range so interesting.”

A long journey requires patience

“I go to China myself to pick out the very best.” Marc Makelberge

The journey from the nursery to Europe is by no means straightforward. Bonsai from China are shipped to Europe in sea containers. The plants are carefully prepared and packed – including wrapping moss around the root ball – and travel in climate-controlled containers.

Where? Hoekskensstraat 105a, 9080 Lochristi, België What? Bonsai, bonsai accessories and lucky bamboo Employe e s? 5

The focus is on day-to-day trade and a wide range for garden centres and specialist shops in Belgium, France, Germany and other European markets. There is no single major campaign that dictates the entire business operation, but rather continuity and choice throughout the year. Spring remains an important period, and demand also rises around Mother’s and Father’s Day. However, bonsai is now much less tied to a single sales period.

Cer tificate s? MPS A, MPS GAP and GRASP Markets? Europe

This gives garden centres the opportunity to establish it as a proper product category.

Not just any plant on a table Nevertheless, transport remains a factor that is difficult to control entirely (due to the geopolitical situation). A planned fast route may be diverted en route to a longer alternative, adding several extra weeks to the journey. Upon arrival, the plants are therefore given the necessary time at Euro Bonsai to recover from the long journey. They are unpacked, tended to and fed, and pruned again where necessary. Only when their quality has returned to the desired standard are they ready for sale. This characterises our way of working: not rushing to dispatch them as quickly as possible, but first ensuring the plant is ready for the next stage.

From mass production to specialisation The market in which Euro Bonsai operates has changed significantly over the past few decades. Whereas large promotional volumes used to form a significant part of the trade, the company has now consciously chosen a different course.

According to Marc, this is precisely where one of the greatest commercial opportunities lies. Simply placing a few bonsai amongst other houseplants is rarely enough. The category needs context.

“You need to establish a concept. Just putting one or two boxes of bonsai somewhere won’t sell.” A good display starts with a clear, recognisable spot in the garden centre. Combine different sizes and price points and place a striking specimen as an eye-catcher. Then complement the range with secateurs, wire, pots, suitable soil and decorative elements such as a pagoda. This not only makes the display more appealing, but also helps consumers understand that bonsai can become a hobby. Euro Bonsai observed at a garden centre that was selling hardly any bonsai how a well-designed corner could increase sales many-fold. A special, more expensive bonsai does not necessarily have to be the bestseller. It attracts attention and helps sell the smaller specimens around it.

Sales start with knowledge According to Marc, the person in charge of the bonsai stand is at least as important as the presentation itself. A member of staff who enthusiastically explains how a bonsai grows, how to prune it or what accessories you need makes a huge difference. This is all the more true because there are still quite a few misconceptions surrounding bonsai. For example, consumers often think that looking after them is particularly difficult.

“An eye-catcher draws people to the table. Then the story of the rest of the range begins.” Marc Makelberge

And then, of course, there’s pruning. If you regularly trim back young shoots, you’ll maintain the characteristic shape and encourage new branching. “A bonsai is a tree in a pot. Give it plenty of water and light, and above all, don’t be afraid to prune it.”

Double the luck with Lucky Bamboo Alongside bonsai, Lucky Bamboo has also become a key product at Euro Bonsai. Botanically speaking, it is not actually bamboo, but a Dracaena. The twisted forms, in particular, capture the imagination. Those curls aren’t created by machine. During cultivation, the plants are repeatedly positioned so that new growth is directed towards the light. By constantly repeating this process, the characteristic spiral develops step by step. As a result, every plant is slightly different.

According to Marc, that doesn’t have to be the case at all. A bonsai is essentially a tree growing in a small amount of growing medium. That is precisely why water is so important. The root ball must not be allowed to dry out. Regularly soaking the plant is much more effective than simply misting the leaves. Sufficient light is also essential. Indoor bonsai are best placed close to a window and can safely be kept outside in a sheltered spot during the summer.

Foto: Stars for Europe | #EUAgriPromo

The story behind it also makes the product an interesting gift. According to tradition, Lucky Bamboo brings double good luck: for the person giving it and for the person receiving it. With thousands of plants sold every week, it remains an important addition to Euro Bonsai’s range.

The next generation is ready After nearly thirty years at Euro Bonsai, Marc is also looking ahead. With manager Michaël and interest from his son and daughter, the next generation is gaining an ever-greater insight into the business and the knowledge built up over the years. Marc himself will not be disappearing from the scene overnight. Rather, the intention is to gradually pass on his experience and make way for a new generation.

Over thirty years of collaboration Floréac and Euro Bonsai also share a long history. Their partnership dates back more than thirty years and has continued to grow over the years, based on personal contact, product knowledge and a shared passion for plants. For Marc, it is precisely this human factor that remains essential. Product knowledge must ultimately filter down to the staff on the shop floor. After all, those who know the story behind the plant can also share it with the customer. This ties in perfectly with the way Euro Bonsai views the market today: not just supplying plants, but helping customers to make bonsai an attractive and profitable category.

For whilst techniques, trade and logistics may change, the fundamentals remain the same: selecting good plants, knowing where they come from, and building a story around them with knowledge and passion. And perhaps that is precisely why a bonsai is such a good fit for Euro Bonsai. Growth does not always have to be rapid. Sometimes the most beautiful form emerges precisely through years of careful observation, fine-tuning and further development.

Foto: Stars for Europe | #EUAgriPromo

Glorious Green Christmas turns green From soft sage green and eucalyptus to deep moss and pine green: Glorious Green lets Christmas shine in all its shades of green. A natural colour palette that brings a sense of calm, without compromising on festivity. Hyacinthhs, Picea glauca, Calathea, Philodendron and succulents play with different leaf shapes, textures and nuances. Ceramics in green, cream and soft earth tones enhance this layering, whilst wood, moss and subtle golden accents add warmth. Here, there is no excess of traditional Christmas colours. Nature sets the pace, and white adds a fresh wintery touch. From a snow-covered mini conifer to a Hyacinthh in sage green: Glorious Green is understated yet atmospheric. A contemporary Christmas world where green is anything but ordinary.

CALATH-SP32A Calathea

KALAMX-SP14A Kalanchoe

SAGINA-SP10A Sagina 14

GPGRMX-SP72A Range of green plants AMARYL-§MA10A Amaryllis

HYACWI-HB504A Hyacinthh

HYACWI-SP501A Hyacinthh

HYACIN-SP12A Hyacinthh

GPMVMX-MA04A Range of green plants

TILLAN-SP60A Tillandsia

STEPHA-SP23A Stephanotis PHKOWI-SP03TA2A Phalaenopsis

HYACIN-ZNK05A Hyacinthh

PIGLCO-SP04A Picea glauca 15

Arctic Lumina Where winter light and warmth come together A winter colour palette of ice white, silver, soft blue and champagne brings the magic of the far north indoors. Arctic Lumina strikes a balance between icy freshness and warm cosiness. White Phalaenopsis, hyacinth and Kalanchoe, together with snow-covered conifers, form the plant base. Glass, light-coloured ceramics, wood and soft materials add varied textures, whilst silver and gold accents make the whole arrangement sparkle. Snowflakes, winter villages and subtle forest figures enhance the narrative. The result is not a chilly winter world, but an atmospheric Christmas setting where snow glistens, plants shine and warm details create a cosy atmosphere.

COUPE-§GL202A Hyacinthh AMARYL-§SP07A Amaryllis

COUPE-§MA302A Hyacinthh

PHALMX-SP12TA3A Phalaenopsis 16

KALAWI-HB501A Kalanchoe HYACIN-GL81A Hyacinthh

KALAWI-SP01A Kalanchoe

HYACIN-SP67A Hyacinthh

POINWI-SP02A Poinsettia ALCOSM-SP01A Aloe cosmo

SEMOBL-SP01A Senecio blue mountain PHIABL-SP01TA2A Phalaenopsis

TILLAN-SP28A Tillandsia

Plant in the spotlight : Amaryllis From bulb to wow

Few plants evoke as much wonder as the amaryllis. From a seemingly simple bulb, a sturdy stem with spectacular flowers grows within a matter of weeks. It is precisely this remarkable development that makes the amaryllis a consumer favourite year after year. For it is not just the end result that is impressive: watching the plant grow and flower is an experience in itself.

From a simple bulb to spectacular blooms The amaryllis, botanically known as Hippeastrum or ‘knight’s star’, originates from South America and South Africa. The bulbs grown in Europe today trace their roots to countries including Brazil, Peru and South Africa. From there, the plant has become a true winter classic, loved for its striking presence and eyecatching flowers. According to Vreugdenhil Bulbs & Plants, the magic of the amaryllis lies above all in its ability to surprise people time and time again. It is no coincidence that the company markets its range under the Flora Magica label, a brand that revolves entirely around wonder, giving and receiving.

An amaryllis for every consumer What makes the amaryllis so special is its enormous diversity. Whereas in the past mainly red and pink varieties were available, today’s range comprises a broad colour palette featuring white, pink, red and striped flowers. There is also a wide choice in terms of flower shape. There are large-flowered, small-flowered, doubleflowered, butterfly-shaped and multiflora types. This means there is a suitable variety for every interior style and every consumer.

“From compact miniamaryllis to XXL: innovation continues to refresh the range.”

Innovation in size and variety As the market leader in both potted amaryllis and waxed amaryllis bulbs, Vreugdenhil remains strongly committed to innovation. The company produces a wide range, from compact mini-amaryllis in pot size 9 to impressive specimens with extra-large bulbs. One of the most recent introductions is the XXL range in a 14 cm pot, allowing consumers to enjoy even more vigorous plants and more abundant flowering. The collaboration with Van Geest Amaryllis within VPB Breeding is also set to drive the development of new, unique varieties.

“Behind the magic of a waxed amaryllis lies a meticulous selection process.” No Water Flowers: flowering without water One of the amaryllis’s great strengths is its ease of use. Virtually every amaryllis is suitable for growing in pots, but in recent years the plant has also enjoyed great success as a No Water Flower. These waxed bulbs can flower without soil or water. It almost seems like magic, but behind the concept lies a careful selection process. After all, not every amaryllis variety performs equally well without water. That is why specifically suitable varieties are selected that have stored enough energy in the bulb to produce a beautiful bloom on their own.

A little more every day It is precisely this growth process that makes the amaryllis so special for the consumer. Day after day, there is something new to discover: the stem getting longer, the buds slowly growing larger and, eventually, the impressive flowers unfolding. The amaryllis is therefore much more than just a decorative plant. It is a little piece of nature that you can watch transform before your very eyes. A living decoration that continues to grow, bloom and surprise for weeks on end. At a time when consumers are

increasingly looking for products with a story and an experience, the amaryllis fits the bill perfectly.

And afterwards? On to the next bloom Even after flowering, the story need not be over. A potted amaryllis can, with the right care, be brought back into bloom. In this way, the plant offers not only a spectacular moment of beauty, but also a longerlasting story that consumers are increasingly coming to appreciate. The amaryllis proves that something spectacular can emerge from the simplest of forms. A bare bulb that grows before your very eyes into a stunning display of flowers: it never ceases to amaze. Whether it’s potted, presented as a waxed bulb or introduced as an exclusive new variety, the amaryllis brings a touch of magic into the home, just as the days start to get shorter.

How to enjoy your amaryllis for longer Potted amaryllis Place the plant in a light, warm spot, but preferably not too close to the radiator. Water moderately and do not allow water to stand in the pot. Rotate the pot regularly so that the flower stems grow nice and straight. A slightly cooler spot whilst the plant is in bloom will help you enjoy the flowers for longer. Cut away spent flowers. With the right care, the bulb can flower again.

Waxed amaryllis – No Water Flower No water required. The bulb contains enough energy to grow and flower on its own. Place it in a bright spot at room temperature. Avoid direct sunlight and strong heat sources. And above all: check on it regularly. You’ll see the flower grow almost day by day!

Christmas della Mamma Christmas just like at Mamma’s Warmth, tradition and a table where everyone is welcome to join in. Christmas della Mamma draws its inspiration from the cosy Italian trattoria: lavishly laid tables, striped details, deep shades of green, warm red and a touch of gold here and there.

Poinsettias, Phalaenopsis orchids, Kalanchoe and hyacinths fit perfectly with that warm Christmas atmosphere. Classic Christmas colours are given extra character with ceramics, ribbons and decorative accents. Amaryllis and small Christmas conifers also slot effortlessly into the overall scheme. Not a stuffy Christmas, but a celebration full of life. Dining together, sharing stories and enjoying everything that feels familiar. Exuberant, warm and put together with love — proprio come a casa.

KERST-§SP124A Chamaecyparis Lawsoniana Ellwoodii

KERST-§SP031A Kalanchoe Chamaecyparis lawsoniana ‘Elwoodii’

HYACIN-HB100A Hyacinthh

HYACWI-SP519A Hyacinthh HYACIN-SP114A Hyacinthh

KERST-§SP104A Kalanchoe

KERST-§SP128A Kalanchoe

KALAMX-SP225A Kalanchoe

POINSE-SP19A Poinsettia

SUCCMX-SP483A Succulenten KERST-§SP124A Chamaecyparis Lawsoniana Ellwoodii

KERST-§ZNK042A Kalanchoe

PODBRD-SP19A Poinsettia

Christmas starts outside The Christmas spirit begins right at the front door Why wait until you’re inside to celebrate Christmas? With Christmas Starts Outside, the festive atmosphere begins right at the front door, on the patio and in the garden. Winter-hardy hellebores and Gaultheria bring together greenery, white flowers and red berries in a natural Christmas palette. Ready-made arrangements in wood, wicker, ceramic or zinc make it easy to combine different heights, shapes and materials. A cluster of pots by the front door, a winter eye-catcher on the patio or small accents along the garden path: there’s plenty of space outdoors to continue the Christmas story. Natural materials and evergreens create a warm atmosphere that remains beautiful even after the festive season. ‘Christmas Starts Outside’ instantly makes coming home feel a little bit like Christmas.

COUPE-§MA322A Helleborus Chamaecyparis Lawsoniana Ellwoodii

HELLEB-§MA009A Helleborus - Muehlenbeckia Calocephalus

GAULTH-§MA001A Gaultheria COUPE-§ZNK100A Helleborus - Hyacinthh - Chamaecyparis

HELLEB-§HB009A Hedera - Chamaecyparis Helleborus

HELLEB-§MA001A Helleborus - Picea

HELLEB-§MA005A Helleborus - Calocephalus

HENICHCA-MA06A Helleborus

KERST-§HP001A Hedera - Chamaecyparis - Gaultheria

ROOFXMA-JU15A Rosmarinus officinalis

Employee in the spotlight: Johan Sterckx

With both feet firmly in the green

During the day, Johan Sterckx, as Store Development Manager – Field Sales, is closely involved with the shop floor and our customers. After work, greenery continues to occupy his thoughts, but in a completely different way. In his own vegetable garden, he grows a wide range of vegetables, from tomatoes s to potatoes. It’s not just for fun: a good portion of the harvest still ends up on the table months later.

Johan Sterckx – Store Development Manager – Field Sales

Close to the shop floor At Floréac, Johan works closely with our customers and their day-to-day operations. As Store Development Manager – Field Sales, he monitors how plants are displayed on the shop floor and contributes ideas on the layout and development of the plants department. This isn’t just about an attractive range. Presentation, available space and the practical functioning of a department also play a part in determining the outcome. Johan takes this practical insight with him from customer to customer. At home, the shop floor makes way for soil, a greenhouse and, above all, plenty of vegetables.

amongst other things, in large quantities. That way, we can still enjoy them during the winter.” From the greenhouse to spaghetti sauce

A garden that keeps yielding even in winter Johan’s vegetable garden is more than just a few plants for the summer months. Onions, potatoes, beetroot and pumpkin are deliberately grown in larger quantities. The aim? As Johan puts it himself: “to get through the winter.”

There’s plenty of growing going on in the greenhouse too. The tomatoes, in particular, stand out. During the summer, they can produce a substantial harvest in a short space of time. And so they’re not just eaten fresh. A large proportion of Johan’s tomatoes are turned into

When it comes to potatoes, he mainly opts for Alouette, a striking red variety that is highly resistant to potato blight, amongst other things. And the photos of the harvest show that this choice can yield quite a few kilos. But a successful harvest immediately brings with it the next challenge: how do you store everything for as long as possible? This year, Johan is trying something new to achieve this. A metal box has been buried in the ground to serve as a natural storage place for the potatoes. It remains to be seen how successful this experiment will be. “We grow potatoes, onions, beetroot and pumpkins,

homemade passata. Tomatoes, onions and herbs are cooked together in the oven and then form the basis for a sauce. The passata is frozen in small portions. Practical and tasty: on a busy day, all you need to do is take a portion out of the freezer to quickly put a fresh spaghetti sauce on the table.

“We turn many of our tomatoes into passata and freeze them in small portions. Ideal for whipping up a tasty spaghetti sauce in no time.”

And perhaps there is a small connection there with Johan’s day-to-day work. Taking a close look at what works, making adjustments where necessary and putting ideas into practice. The only difference is that, at home, the result isn’t measured by shop sales, but by what ultimately comes out of the ground.

Johan Sterckx

Sowing, experimenting and learning Anyone who grows their own vegetables knows that no two seasons are the same. The weather, diseases and pests, or simply a variety that performs better or worse than expected: nature can never be fully planned for. That’s what makes experimenting so interesting. Trying a different variety, looking for a better way to store the harvest, or discovering which vegetables thrive in a particular spot. The vegetable garden is constantly evolving every year.

Home-grown The greatest reward ultimately comes at the dinner table. What was a seed potato, a seed or a young plant just a few months earlier becomes an ingredient from his own garden. And thanks to preserving and processing, that pleasure doesn’t stop when summer is over. From a crate full of Alouette potatoes to passata made from his own tomatoes: Johan tries to make the most of his harvest. A fine example of how greenery not only fills his working day, but also simply continues to grow afterwards…

29 © Stars for Europe | #EUAgriPromo

Christmas Classics Tradition that continues to shine Some Christmas traditions never go out of fashion. Christmas Classics brings together the familiar red, deep green and white with warm gold accents and a touch of sparkle. Poinsettias, Kalanchoes, cyclamens and winter arrangements take centre stage. Classic Christmas symbols such as stars, ribbons and Christmas trees provide a sense of familiarity, whilst metallic pots and refined details give the whole a contemporary feel. The result is festive without being over the top: warm, elegant and instantly recognisable as Christmas. From a small Kalanchoë in gold to a lavishly filled arrangement or a stately Poinsettia: Christmas Classics proves that true classics never go out of fashion. They continue to shine, year after year.

AMARRD-SP16A Amaryllis

BROMMX-SP20A Bromelia

CACTUS-SP04A Cactus CYCLRD-SP01A Cyclamen

EPIPHY-GL03A Epiphyllum

ANANMX-SP13A Anthurium

KERST-§SP034A Kalanchoe HYACIN-ZNK09A Hyacinthh

SCHLUM-SP04A Schlumbergera KERST-§ZNK047A Phalaenopsis - Chlorophytum 31

Nordic Tales Christmas stories from the far north Welcome to Nordic Tales, where the warmth of Christmas and the tranquillity of nature come together. Wood, wool, wickerwork and other natural materials form the backdrop for soft winter tones, complemented by warm brown hues and a touch of traditional red. Amaryllis, Hyacinth and Phalaenopsis take on a pure, wintry look in natural pots and atmospheric arrangements. Green accents bring extra life and enhance the authentic character. Deer, winter figures and small village scenes each tell their own Christmas story. This creates a warm world reminiscent of long winter evenings in the far north: cold and quiet outside, cosy and safe inside. Nordic Tales brings Christmas back to its essence: nature, warmth and stories to share together.

AMARYL-§MA01A Amaryllis

AMARYL-§SP03A Amaryllis

HYACMX-§SP002A Hyacinthh

HYACMX-§SP007A Hyacinthh 32

HYACIN-GL02A Hyacinthh

HYACIN-HB32A Hyacinthh HYACIN-HB12A Hyacinthh

KERST-§GL005A Picea ARAUCA-MA04A Araucaria

PODBRD-MA01A Poinsettia KERST-§MA003A Picea

KERST-§SP143A Picea PHALWI-SP05TA2A Phalaenopsis

Slow living Tranquillity at home, with greenery taking centre stage After the hustle and bustle of December, January is a time to slow down. Slow Living brings tranquillity to the interior with soft colours, natural materials and plants that take centre stage once again. Warm beige, sand and powdery shades form a understated base for fresh green and bright white. Phalaenopsis, Calathea, Ficus and Monstera provide texture and volume, whilst compact succulents and green plant mixes add small green accents. Flowering plants such as Kalanchoe also bring subtle colour without disrupting the serene atmosphere. Ceramics with soft shapes and tactile textures complete the look. No excess, just simple combinations in which plant and pot enhance one another. Slow Living invites you to start the year at a leisurely pace: fewer distractions, more nature and consciously making space for greenery. A January theme that makes simplicity feel warm and appealing.

Spathiphyllum - Asparagus Fittonia - Kalanchoe

Hyacinthh

Succulenten Succulenten Phalaenopsis

Phalaenopsis

Hyacinthh Phalaenopsis Hyacinthh

Phalaenopsis Hyacinthh 35

New kids on the block Houseplants : Phalaenopsis Theatro_Jazz

Houseplants : Phalaenopsis Exclusivo Bing

Houseplants : Phalaenopsis Fontano Bellagio

Houseplants : KARMA Lava

Houseplants : Muradania loriformis

Murdannia loriformis ‘Alba ‘Alba Aquilone’ is a rare and refined species, prized for its narrow, elongated leaves in pale shades of green with silvery hues and a subtle sheen. With a creeping or slightly trailing habit, this plant forms compact clumps, ideal for terrariums, planters or bright corners indoors. Its fleshy, slightly succulent leaves create an airy and fresh visual effect, perfect for minimalist or Japanese-inspired décor. Under optimal conditions, the plant can produce small, white, three-petalled flowers, which appear discreetly at the tips of the shoots and add a touch of refinement to the plant’s already elegant

appearance.

Kamerplanten : Pellionia repens variegata

Houseplants : Dracaena goldieana

Pellionia repens variegata is prized for its elegant growth habit and unique colour patterns. It is a plant that is not only visually appealing but also surprisingly easy to care for. A perfect combination of aesthetics and convenience. Native to rainforests, members of this plant family share a preference for humidity and warmth. Their diversity of colours and shapes makes this family particularly popular in interior design. The Pellionia repens variegata is a splendid example of this.

Nominated for the ‘Glazen Tulp Award’. The Dracaena goldieana, also known as the jewel plant, is a real eye-catcher in the home. With its striking dark green leaves adorned with silvery-green stripes, this tropical beauty exudes pure elegance. Native to the rainforests of West Africa, the Dracaena goldieana thrives in a bright spot with indirect sunlight. Thanks to its lowmaintenance nature and air-purifying properties, it is the perfect choice for anyone looking for a stylish, exotic houseplant.

New kids on the block Hardy nursery : Helleborus Winter Sparkle Bicolour

Hardy nursery : Helleborus Winter Sparkle Red

Hardy nursery : Helleborus Winter Sparkle Picotee

Trade fairs 2027 GERMANY Dates 26 - 29 January

Event IPM

Location Essen

NETHERLANDS Dates 2 - 3 February 24 - 25 March 25 - 26 August 29/09 - 1/10 2 - 4 November

Event Plantarium | Groen-Direkt Flora Spring Expo Plantarium | Groen-Direkt Groot Groen, Hardy nursery Trade Fair

Location Int. Trade Centre Hazerswoude/Boskoop Aalsmeer Int. Trade Centre Hazerswoude/Boskoop GrootGroenPlus, Zundert Aalsmeer

BELGIUM Dates 2 March 24 August

Event Florall Florall

Location Waregem EXPO Waregem EXPO

UK Dates 1 - 2 September 6 - 7 September

Event Four Oaks Trade Show Glee

Location Cheshire NEC Birmingham

grow in green Beerveldse Baan 4 - 9080 Lochristi - Belgium T +32 9 353 53 53 - info@floreac.com - www.floreac.com