Issuu

How to create banners

Introduction

 Who does what?

Banners – the basics

 What is a banner and what does it do?

 How does it work?

• Types of banners + number of slots

• Where can you link to?

Banners – Phase 2

 Integration with CRM

 Cross-selling

 Did you know?

Who does what

1. Advise on how/what to include in the special offer – Business support

2. Create product list in KBT – Sales

3. Make the list visible in the shop (under Special) – MKT ca@fmgroup.fm.

Please email the following information:

 Please put this list (5-digit product ID) online

 Name of the list + any translations

 From – to date (so we can keep the system tidy)

 Links/banners to a list that should not be displayed under ‘Special’? That is possible, but please do let us know.

4. Create and set up banners – MKT

5. Information on clicks on banners/lists - MKT

Bannering - basics

What is a banner and what does it do?

The website, online shop and app are managed in a single system

Everything is built from modules/blocks

A banner helps the customer navigate to a specific offer or promotion

A banner is a block that must always include a buy button (or other CTA) attached

 Short and sweet – it must be immediately clear why the customer should click on it. There is little space for text. Words such as ‘offer’, ‘promotion’, ‘selected for you’ always work well

How does it work?

Types of banners + number of slots

Homepage banners (website) – multiple possible

Webshop dashboard banner: 3 banners (or 1 large and 1 standard)

The banners on the desktop and app can be configured separately

1 per main group

New: filter banner (branded header)

We can configure the banners for all countries or per country/language

Example of a ‘Filter banner’ for Valentine’s Day

We’ve set these to red, but you can set for any of the filters. Colours, sustainability, product groups, etc.

Where can you link to?

Link to a filter in the online shop, for example:

Sustainable

Roses, South America

All yellow flowers

Specific grower

Or link to a special/offer list

Link to the KBT product list

Discuss with Business Support what is the best way for you to create a product list: based on stock or product range.

2–3 lists visible at a time (by category: flowers, plants or accessories).

Customers only see the lists set up for them.

The list is only visible for the duration of the offer and as long as stock is available. For offers not valid for tomorrow, we use the pop-up; this allows the system to check the list’s date and thus determine the best time to order.

Please note: You can create offer lists for the same theme across different countries and combine BL/PL/ACC, but you must specify whether the availability (dates) matches. Otherwise, create separate lists. Otherwise, the customer will not be directed to the correct availability date.

 For example: We can create lists for Spring or Mother’s Day and link various lists to these (flowers,

Bannering phase 2

Integration with CRM

The ultimate goal is to operate entirely from HubSpot (currently still C-target). A link has been established between the site and the shop, allowing us to display banners tailored to customer type.

 This way, you can show a new customer a special promotion

 And offer your regular customers an exclusive product