January 2026 by Flagstaff Business News

INSIDE THE JANAURY 2026 ISSUE: Timber Sky Easing the Affordable Housing Crisis p. 3

Strength in Seniors p. 16

North Phoenix Hotel to Support Business Travelers p. 4 Forest Thinning Project Designed with Nordic Village p. 6

Alpine Pizza Served Up Again in Historic McMillan Building I

By Peter Corbett, FBN

t was one of Flagstaff’s oldest pizza parlors operating in the oldest building downtown. Alpine Pizza, established by the Rich brothers in 1973, baked its pies for nearly a half century in the 1887 McMillan Building before closing a few years back. Now, what’s old is new again, with

Alpine Pizza reopening as a new combo with its neighbor, The McMillan Bar and Kitchen. Scottsdale-based Genuine Concepts remodeled its McMillan Building space to connect The McMillan with the Alpine Pizza parlor. The new-old digs will take on the Alpine Pizza name. “It’s a chance for us to kind of re-concept by resurrecting a beloved

old brand,” said Tucker Woodbury, co-founder of Genuine Concepts and an Arizona bar and restaurant owner since 1991. Anyone remember Rockin’ Horse Saloon in Scottsdale? The new Alpine Pizza opened in mid-December with its vintage neon sign relit on the Leroux Street side of the building. Genuine’s pizza partner for Alpine is Greg Ziegler, owner of Sedona’s

Community Profile: Meet the Regional Promoter Behind Xanterra p.11

Hideaway House. He’s been making pies for 40 years, Woodbury said. Genuine operated The McMillan, named for pioneer sheep rancher Thomas McMillan, for 12 years on the Route 66 side of the historic building. “You can’t have a cooler address than 2 W. Route 66,” Woodbury said. The combined restaurants will Continued on page 35

Recognizing 40 Over 40 p. 29

WINTER RECREATION MAP

arnre! Lem o

DISCOVERFLAGSTAFF.COM

Ready, Aim, Win Timberline Firearms is on target to become a major Northern Arizona training facility for law enforcement officers

Rob and Elise Wilson say they built Timberline Firearms and Training to help people safely build skills and teach the responsibility of gun ownership. Courtesy photo

Janaury 2026 | Issue 12 Volume 18

OUR VEHICLES ARE BUILT FOR FLAGSTAFF WINTERS.

By Bonnie Stevens, FBN

hen Flagstaff Police Chief Sean Connolly toured Timberline Firearms & Training earlier this year, he saw more than an impressive indoor shooting range. He saw a solution to a long-standing training challenge facing Northern Arizona law enforcement — one that would have cost millions to replicate from the ground up. For years, Flagstaff officers relied on an outdoor range tucked deep in the forest. Connolly described it as a site that required “dropping a pin to locate the facility in the middle of the woods,” adding that it was “completely inadequate,” inaccessible in winter, and ill-suited for a modern police department serving a city the size of Flagstaff. “Building a gun range is expensive,” he said. “It can cost five to 10 million dollars.” Timberline Firearms & Training is Flagstaff’s only indoor shooting range. It opened in May 2018 as a state-of-the-art facility featuring a full-service retail gun shop, ammunition, firearm rentals and classrooms, plus 12 lanes and a 25yard range along with more than 1,000 interactive

STOP BY FOR A TEST DRIVE

laser and live-fire scenarios. The environmentally friendly building has advanced air-quality and sound-dampening systems and was designed as a full-service firearms retail and training hub for the community. “I bumped into Rob [Wilson] and knew he was selling, so I toured the amazing, modern facility,” said Chief Connolly. “I loved what he had done for air quality and sound deadening. I thought, ‘I wish I could find a way to buy this.’” Owners Rob and Elise Wilson cite several reasons for selling Timberline Firearms. Among them was the need to rehabilitate their home after toxins from the 2022 Tunnel Fire made their home near Mount Elden inhabitable. Also, Rob’s work as a contract consultant for the U.S. Navy and the British Royal Navy continues to demand much of his time. “It was time to sell. There is just not enough time in the day to do all three: work for the Navy, run Timberline and build a new home in the Verde Valley,” he said. With the couple moving away from Flagstaff, he said operating the business on the east side of town was no longer feasible.

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Reflecting on the Past, Moving Toward the Future: A Message from Northland Hospice As we begin 2026, we take time to reflect on the year behind us and look ahead with intention and optimism. The past year brought moments of challenge and growth, and through it all, one thing has remained constant: the strength of community that surrounds and supports Northland Hospice and Palliative Care. We extend our sincere gratitude to the patients and families who have entrusted us with their care. We are equally thankful for our dedicated staff, compassionate volunteers, and committed board members whose leadership and service guide our mission every day. Our appreciation also extends to our partners, grantors, and donors, your continued investment allows us to sustain and expand the services our community relies on. Finally, we thank the broader Flagstaff community for your referrals and advocacy, helping ensure that individuals and families in need can access quality end-of-life and supportive care. Support for Northland Hospice takes many forms, and each one makes a meaningful difference. Whether through participation in our Hospice or Supportive Care programs, a stay at the Olivia White Hospice Home, or support of our mission through the Hodgepodge Thrift Store, we are grateful. Contributions to Light a Life, involvement in Run for Life, use of our free bereavement counseling or durable medical equipment services, or simply sharing information about our work—all help sustain vital programs and compassionate care. As we move into 2026, our guiding theme is camaraderie and collaboration. We believe that strong partnerships and shared purpose are essential to meeting the evolving needs of our community. Northland Hospice remains committed to growth, innovation, and excellence in care, while staying grounded in the values that have guided us for decades. We welcome the opportunity to connect with local businesses and organizations interested in partnership and collaboration. Together, we can continue to make a lasting impact for Northern Arizona families. Here’s to a year of progress, partnership, and moving forward, together, in 2026.

Cindy Wolf 602.316-6925 cindylw1@cox.net FB: Cindy Wolf/Artist

JANAURY 2026 // Flagstaff Business News

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Ron Alexander of Kaas Wilson Architects (left) with Kevin Sturgeon, Roers Cos. lead developer, toured the Sierra on 66 apartments. Photo by Peter Corbett

Sierra on 66 Adds Affordable Apartments at Timber Sky

By Peter Corbett, FBN

ierra on 66, a new affordable apartment development west of Woody Mountain Road, is putting a dent in Flagstaff’s housing shortage. The 221-unit apartment complex includes seven buildings on a 12-acre site at South Alvan Clark Boulevard and West Highway 66. It could accommodate more than 400 residents when fully occupied. The developer, Roers Cos. of Minnesota, built Sierra on 66 in a public-private partnership. Development costs for the three-story buildings totaled $93.7 million. The City of Flagstaff provided $1.1 million in funding and Arizona Department of Housing added $4 million. “There’s a massive need for affordable housing in Flagstaff,” said Kevin Sturgeon, Roers lead developer. “So naturally, we try to be a solution to that, to chip away at that.” Sierra on 66 provides stability for affordable-housing tenants, he said at a grand opening event in December that included Vice Mayor Miranda Sweet. She congratulated the development partners and said Sierra on 66 is “an important milestone for Flagstaff… What a great day!” Sturgeon noted “these apartments are a stepping stone, in a way, for tenants, for entry level workforce people – teachers, police officers, single parents.” Flagstaff Housing Commission Vice Chair Tyler Denham said Sierra on 66 is one component of new housing for lower-income residents. “We still a have a long way to go until affordable housing is broadly available in Flagstaff,” said Denham, executive director of Flagstaff for Affordable Housing, a nonprofit group established in June. Tenants started moving in Oct. 1. Thirty-one apartments were occupied as of early December and 62 units have been leased, said Sierra

on 66 Property Manager Roxana Hendricks. “We hope to be fully occupied by early spring,” Sturgeon said. Sierra on 66 includes: 15 one-bedroom apartments of 645 square feet, renting for $1,227. 113 two-bedroom apartments of 820 square feet, renting for $1,473. 93 three-bedroom apartments of 1,082 square feet, renting for $1,701. Potential tenants can earn no more than 60% of Flagstaff’s median income. That ranges from $45,840 for a single occupant to $65,460 for a four-person household. Tenants must earn at least double the monthly rent. Utilities are included in the rental price. Sierra on 66 apartments feature air conditioning, bedroom ceiling fans, stainless steel appliances, vinyl plank flooring, window coverings and in-unit washers and dryers for a rental fee in some units. Other amenities are a community laundry room, a fitness center, dog run, firepits, barbecue grills, bocce ball court and a tot lot – a smaller-scale playground for younger children. Covered parking is available under awnings with solar panels. The solar electric system of 879 kilowatts was installed by Commercial Solar Arizona of Scottsdale. It provides enough power to serve about 140 average U.S. homes, according to industry estimates. “Over the years you’ve probably seen affordable developments really improve,” Sturgeon said. “They look indistinguishable from market-rate communities.” Kaas Wilson Architects of Phoenix designed Sierra on 66. Roers has built market-rate apartments since 2012 and began developing affordable housing six years ago. The company, with an office in Phoenix, has developed 10 affordable housing projects in Arizona since 2022, with a total of 2,040 apartments. All received Arizona Department of Housingfunding. Continued on page 34

Flagstaff Business News // JANAURY 2026

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New Norterra Hotel Offers Flagstaff Businesses a Strategic Base Near Semiconductor Campus

By Stacey Wittig, FBN

ignitaries recently gathered for the gala opening of the dual-branded AC Hotel by Marriott and Element by Westin in Norterra, just off Interstate 17 and Happy Valley. While this project sits in North Phoenix, it has a direct economic impact on Northern Arizona businesses and travelers – especially as Flagstaff companies increasingly engage with the expanding TSMC (Taiwan Semiconductor Manufacturing Company) semiconductor campus. For local manufacturers, engineers, consultants and supply-chain partners driving down from the high country for meetings, this new hotel is now the closest full-service lodging option to TSMC, designed to support both short stays and extended assignments. It also serves as a safe stopover for Northern Arizona travelers when interstate closures occur because of inclement weather or traffic. The property, developed in partnership by Jackson-Shaw and Tucson-based Holualoa Companies, brings Arizona-rooted investment to one of the region’s fastest-growing business corridors.

TSMC, the world’s leading microchip manufacturer, is building major fabrication plants in north Phoenix. Its multibillion-dollar investment has ignited rapid growth along the I-17 corridor, turning it into one of Arizona’s fastest-expanding business hubs. The grand opening, attended by Flagstaff Business News, helped introduce the new property to the businesses attracted to TSMC, which produces chips of the future. Jackson-Shaw President and Chief Operating Officer Michele Wheeler welcomed attendees and Holualoa Companies Chief Executive Officer Richard B. Kauffman presented a check to St. Vincent de Paul Phoenix, demonstrating community support. Phoenix Mayor Kate Gallego spoke, calling TSMC development “the largest foreign investment in U.S. history.” She also announced that direct flights to Asia, driven by TMSC, will be available from Phoenix Sky Harbor for the first time. “We are a pickleball city, so congrats to the development team for putting in a pickleball court here,” she added. Other project partners, including Cooper Carry architects, also attend-

This palm-lined oasis is available to all guests at AC Hotel. Photos by Stacey Wittig

ed the opening. Architect Gautam Thakkar explained that the indoor palazzo-style entry space steps up to the ballroom, while the eye is drawn down toward the outdoor courtyard and

pool. “The porousness of the blocks breaks down the massive walls, letting breezes and light come through to the space, bringing the outdoors in,” he said about the use of the unfinished,

locally-made block, a standout feature of the new property.

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JANAURY 2026 // Flagstaff Business News

As your neighbors, we know how important reliable service is when winter’s cold settles in. That’s why we work so hard to ensure that our natural gas is always available, no matter the weather. Our employees conducted proactive maintenance throughout 2025 to ensure that our local distribution system suffered zero outages, despite bitter winter temperatures. Our gas team also earned an excellent score on this year’s state safety audit, highlighting our commitment to deliver secure, reliable energy to warm our customers’ homes and businesses throughout Arizona. That kind of industry-leading reliability takes planning and investment. It also takes the dedication of our employees, who are committed to working as safely and efficiently as possible to provide the energy customers need when temperatures plummet.

Flagstaff Business News // JANAURY 2026

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Restoring the Forest Around Arizona Nordic Village Without Disrupting the Experience This carefully timed, custom-designed thinning project protects forest health, recreational use, forest views, wildlife movement and community needs By Bonnie Stevens, FBN

epending on the time of the year, visitors to Arizona Nordic Village might be gliding across snow-covered trails, hiking through tall ponderosa pines, attending a wedding or simply pausing to listen to the wind move through the forest. Just beyond those trails, a strategic forest restoration effort is underway – carefully planned so that the work meant to protect the forest does not detract from the very experience that draws people there. The Derffer Forest Restoration Project spans more than 3,000 acres

on the Coconino National Forest near Flagstaff, at the base of the San Francisco Peaks. The area is a key concern to foresters because a wildfire burning here could threaten the San Francisco Peaks, the City of Flagstaff and two major watersheds: the Upper Rio de Flag on the Peaks and the Verde, above Phoenix. Thus, the project focuses on thinning overstocked forest areas to reduce wildfire risk, improve forest health, support the movement of wildlife like turkey and deer, and protect communities and water resources from post-fire flooding. The work is led by the National Forest Foundation (NFF) in partnership with the U.S. Forest Service, Coconino County and Salt River Project, with support from local businesses and contractors. “NFF is the congressionally designated nonprofit organization for the Forest Service that identifies priority projects that otherwise would not be done,” said NFF Southwest Region Director Sasha Stortz. “We bring together multiple resources, and our team

Northern Arizona contractors Perkins Timber Harvesting of Williams and Bob Lee and Sons Tree Service based in Payson are completing the work through a three-year contract overseen by the National Forest Foundation. Courtesy photo

Continued on page 32

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JANAURY 2026 // Flagstaff Business News

Flagstaff Business News // JANAURY 2026

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Business Woman FBN

of the Month

Enriching Lives through Wisdom of the Earth Audre Gutierrez promotes the healing power of essential oils

By Stan Bindell, FBN

udre Gutierrez co-founded Wisdom of the Earth 25 years ago near Philadelphia, Pennsylvania, with the goal of bringing pure, powerful, unadulterated single plant and tree essential oils to a marketplace flooded with blends and synthetic essential oils. “Our commitment that essential oils exactly as they come from the plant or tree and our belief that a pure oil’s complex and delicate balance of a few to dozens of plant chemicals was already a perfectly balanced blend created by nature were quite unique in the industry at that time.” Gutierrez believes there is much confusion about how to use essential oils and what specific oils can do for a person, physically or emotionally. She says using pure, single essential oils respects the intelligence of her clientele, puts more decision-making and autonomy in their hands and is more effective medicinally. To address the educational interests of clients, Wisdom of the Earth offers certification classes in Foundational Medicinal Aromatherapy and Advanced Medicinal Aromatherapy. The business also offers a comprehensive Reference Guide for the extensive portfolio of essential oils and posts a periodic newsletter

about using essential oils. Based in Cornville, Wisdom of the Earth has attracted an international clientele drawn to the tradition of using pure, single essential oils for day-to-day, health-related concerns like digestive issues, muscle pain, headaches, anxiety, skin problems and insomnia. “Nature has provided very potent health aids that address these and many other common ailments,” she said. Wisdom of the Earth entered the e-commerce market in 2020. The website, WisdomoftheEarth.com, offers information about classes, posts previously published newsletters and provides the convenience of ordering oils and other aromatherapy-related offerings online. Essential oils from medicinal plants have been used for centuries around the world, she says. The most common way to extract an essential oil from the plant is through steam distillation. This process produces many popular essential oils like lavender, peppermint and rosemary. Others, including citrus oils such as blood orange and grapefruit, are obtained by pressing the rind of the fruit. The oil of some flower essences, like jasmine, are extracted chemically and called “absolutes.” Wisdom of the Earth offers more than 150 aromatherapy products including eucalyptus, frankincense, rosehip seed oil, ponderosa pine and spruce. Oils are derived from many parts of the plant, including cones, bark, needles, leaves and roots, each with their own medicinal qualities.

// “One that really touched my heart concerned a young child, who struggled with anxiety and restlessness in school. We recommended balsam fir and sweet orange for grounding and calming. His mother was thrilled with how much they enabled him to enjoy and perform well in school.” //

Audre Gutierrez says Wisdom of the Earth attracts customers through a strong online presence and the recent opening of its retail space in Cornville. Courtesy photo

“Wisdom of the Earth imports oils from all over the world, including Egypt, England, Bulgaria, France, Greece, Peru, Africa and more,” said Gutierrez. Suppliers include many individual artisan farmers in the U.S. and elsewhere. Traveling in France last spring, she met a third-generation farmer who produces helichrysum, which, she says, is excellent for skin care and wound care and can be found as an ingredient in many high-quality skin care products. “I had never procured a helichrysum from France before. It usually comes from Corsica, Albania or Morocco, and then I experienced his! I literally got tears in my eyes. Suffice it to say, it is now a beautiful new addition to Wisdom of the Earth’s portfolio,” she said. Gutierrez studied with prominent figures in aromatherapy such as Kurt Schnaubelt from the Pacific Institute

of Aromatherapy, Malte Hozzel in France and her business partner, Barry Kapp, who retired in 2019. She says she enjoys hearing stories about how the oils have helped people. “One that really touched my heart concerned a young child, who struggled with anxiety and restlessness in school. We recommended balsam fir and sweet orange for grounding and calming. His mother was thrilled with how much they enabled him to enjoy and perform well in school.” Feedback like this assures her that she is in the right place, doing what she is called to do, she said. “There’s no feeling like it.” Wisdom of the Earth launched a website during COVID-19, making products accessible online, as well as by phone. Gutierrez says that during the pandemic, many researchers were seeking and testing natural products that would support the immune and respiratory systems, and many of

those natural products were essential oils. “We also adapted our Medicinal Aromatherapy classes to be internet-based, using creative ways to ensure our students would have access to the particular oils we would be covering. We held our own, due to our online expansion and creative problem-solving and have continued to thrive through not only COVID, but periodic economic uncertainty,” she said. Gutierrez hosts meet-ups called Aromatherapy for Health and Happiness on the first Wednesday evening of every month. The shop’s regular business hours are 10 a.m.-5 p.m., Monday through Saturday. “I look forward to being at Wisdom of the Earth every day, teaching others how our beautiful essential oils can enrich their lives,” she said. FBN

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JANAURY 2026 // Flagstaff Business News

COOLER SIDE OF

THE TOWN OF PRESCOTT VALLEY

Flagstaff Business News // JANAURY 2026

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// MAYOR’S ADDRESS // BY BECKY DAGGETT

Addressing the State of the City

hat’s the state of our city? Flagstaff city staff and council are moving into a series of retreats where we’ll discuss how the city fared through the FY25 budget, where revenues and expenses stand as of the end of 2025, and look forward to our FY27 budget. In addition to discussing and developing next year’s budget, we’ll also discuss progress made on several capital projects. Many mayors give a State of the City address – an update on the budget, projects, new initiatives, etc. I’m happy to announce that I’ll be presenting my address on Friday, Jan. 16, with breakfast beginning at 7:30 a.m. at Little America. Tickets are available through the Greater Flagstaff Chamber of Commerce. I’m grateful to the Chamber for allowing me this opportunity. City staff are lending their talents to the address – filming a short video to kick it off and assisting me with the presentation design. I’m getting the city council involved, discussing what they look forward to in 2026. It’s important to me that this be a group endeavor and reflect the breadth of effort and skill running the city entails.

So what will I be talking about? I’ll talk about the state of housing affordability, a glimpse at our 2026 economic outlook, job creation efforts, water security, forest health and sustainability measures. I’ll provide updates on the city’s code analysis project, capital projects and legislative priorities. I’ll talk about the city’s challenges, changes and opportunities. I’ll introduce the audience to city council members and city staff – putting faces to names and helping to provide connections. The recording and presentations from the Dec. 19 city council budget retreat are available on the city’s YouTube channel and website. Our upcoming budget retreats are scheduled for Feb. 5 and April 23 and 24. The city council is tentatively scheduled to adopt the FY27 budget on June 2. You can purchase tickets to the State of the City address through the Great Flagstaff Chamber of Commerce’s website. I hope to see you there! It’s important that the budget be accessible to residents and as easy to understand as possible – just as it’s important that the city continue

A view of Flagstaff from up high captures the backdrop of the San Francisco Peaks and Mount Elden. Courtesy photo

to work on communicating using methods that work for you. I’m always available to Flagstaff residents at becky.daggett@flagstaffaz.gov. Here’s to a prosperous and peaceful 2026! FBN

Links: https://www.youtube.com/@ FlagstaffCityGovernment https://www.flagstaff. az.gov/991/Agendas-Minutes

Becky Daggett is the mayor of Flagstaff.

JANAURY 2026 // Flagstaff Business News

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// COMMUNITY PROFILE // BY V. RONNIE TIERNEY, FBN

From Roller Coasters to Canyon Rails As Xanterra marks 150 years, Jim Stellmack helps shape the next chapter of Grand Canyon tourism

rom amusement parks to national parks, Xanterra Travel Collection’s Regional Director of Sales and Marketing Jim Stellmack’s career has taken him all over the nation, sometimes living in remote areas surrounded by nature where most people only get to visit. “My first job was working for Knott’s Berry Farm where I worked a variety of positions in human resources, health services, security and risk management, sales specialist, several management positions and was the operations manager,” he said. “It was a running joke that I worked for the same company but couldn’t hold a job.” Before stepping into the national park arena, Stellmack’s position with Knott’s Berry Farm evolved into director of sales and marketing for their theme park and three of their water parks. He then transitioned to California’s Great America. “I also did a short stint at Chabot Space and Science Center in Oakland,

where I ensured that Chabot was viewed as the center of choice for leisure time activities as well as the go-to place to learn about Earth and space,” he said. Joining the family-owned and operated Delaware North was Stellmack’s first journey into a national park when he accepted the position of marketing and sales director at Yosemite National Park, where running into bears was not unusual. “I would often run to the Vernal Fall Footbridge and take a service road back to my home,” said Stellmack. “One day while rounding a corner, I came across a bear who was too close for comfort. I was always told that if you yell at a bear they will run away. As much as it felt strange to do this, I did, and the bear looked at me and sauntered off. I affectionately named the bear Cinnamon, due to its color.” Stellmack’s next move was to the Grand Canyon and from there he Continued on page 34

Jim Stellmack brings extensive national parks marketing experience and a love for the outdoors to the Grand Canyon. Photo by V. Ronnie Tierney, Fresh Focuses Photography

Flagstaff Business News // JANAURY 2026

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// BUSINESS CENTS // BY BONNIE STEVENS, FBN

Improving Our Communication Skills From AI to Gen Z

n January 2025, we were discussing the impact of artificial intelligence, the speed at which it was developing, the jobs it was replacing and the time it was saving businesses. What was missing were instructions for how to communicate with it. Through the last year, that has become my biggest AI take-away. We have to be very clear, very specific and

very good at knowing our facts so we can give AI foolproof instructions and be very sure robots are not making up information on their own or using an unreliable source to please, impress or distract us while they secretly plot to take over the world. As we work on improving our communication skills with robots, another language has been developing. So, here

// 'Dumbphone' makes a lot of sense to me. It’s the opposite of a smartphone. Use it like this: 'A lot of Boomers are nostalgic about their flip phones of the early 2000s, but these are classic dumbphones and if you still have one, it’s definitely time for an upgrade because every generation is laughing at you.' //

we are in January 2026, striving to work effectively with robots, and Generation Zs have created their own code of sorts, used among themselves, which baffles Baby Boomers and Generation X-ers and is something that we hope evolved, sinister robots will never do! Recently, I’ve become determined to crack the code and I’m happy to know Merriam-Webster’s Collegiate Dictionary is already on this. Here are some new vocabulary words you likely will hear or see in this new year. “Delulu” is a good one. It is a variation of “delusional.” Why do we need a variation? No older adult can answer this, but the word on the street and TikTok is that delulu is an adjective, meaning holding unrealistic beliefs. Here’s how you use it in a sentence: “Don’t be delulu about using ridiculous words in Scrabble, an ancient board game popular among Boomers.” “Rizz” is new word that I actually like. It is short for “charisma,” a noun meaning charm, style or attractiveness, often used like this: “That Boomer is loaded with rizz!”

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“Dumbphone” makes a lot of sense to me. It’s the opposite of a smartphone. Use it like this: “A lot of Boomers are nostalgic about their flip phones of the early 2000s, but these are classic dumbphones and if you still have one, it’s definitely time for an upgrade because every generation is laughing at you.” “6-7” is expressed with the use of hand gestures. When a Gen Z uses this, you may notice both hands, palms facing toward the sky, moving up and down alternately as if weighing something. Some interpret 6-7 as rating something as “so-so,” others, however, believe it’s a good thing, even a compliment! Until we can have more clarity on 6-7, I suggest we refrain from using it or we may insult ourselves or others. For example: “Wow, that tennis serve was so 6-7!” “Hard pass” is a phrase that has infiltrated mainstream conversation. It means to reject something significantly. Here’s a conversation I hope will be helpful. Speaker

A: “My nieces use a lot of crazy words. Is it really worth hurting my brain to try to follow what they are saying?” Speaker B: “No. Definitely not. Take a hard pass.” “Skibidi,” I’m convinced, was designed simply to throw the other generations off. Reportedly, skibidi can mean both “cool” or “bad,” which means its use must be handled with care, like this: “That made-up word is super confusing and completely skibidi!” It should be noted that research for this column was inspired, in part, by an online source called “Word Smarts” and writer Rachel Gresh. It was largely supported, however, by Boomer and Gen X grandparents, aunts and uncles who were struggling to communicate with their younger relatives during the holidays. FBN Bonnie Stevens is the editor of FBN. She is a career journalist and public relations consultant. She can be reached at bonnie. stevens@gmail.com.

JANAURY 2026 // Flagstaff Business News

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This water tank at Buffalo Park will soon become the canvas for a 360-degree mural. Courtesy photo

Flagstaff Kicks Off 2026 with Major Public Art Projects

By Cristen Crujido

he City of Flagstaff’s Beautification, Arts & Sciences is starting 2026 off strong, with several large-scale projects under-

way. A sculpture proposal by artists Laura Haddad and Tom Drugan with landscape design by The WLB Group for a promontory at East Cedar Avenue and North West Street, part of the Spruce Wash Wedge Detention Project, is underway. The three-dimensional artwork will serve as a distinctive icon, engaging both community members and passersby, possibly with whimsy. The artists will be inspired by input from a Connect Flagstaff survey as well as a focus group comprised of Eastside residents and representatives from Coconino High School and the Beautification & Public Art Commission. These insights will guide a one-of-a-kind sculpture to elevate viewers’ spirits. This spring, the community will be invited to provide feedback on the sculpture proposal and

adjacent landscape elements. A major project at Buffalo Park has now launched with a Call to Artists to create a largescale mural that will encompass the park’s water tank – 10,000 square feet of surface. Envisioned as a signature artwork for the park and the city, the site-specific, 360-degree mural could celebrate the park’s history, its daily activity, the city, the region, and/or the communities that enjoy this beloved natural and recreational space. Last fall, a Connect Flagstaff survey helped identify what Buffalo Park means to residents and what themes could be reflected in the mural. As part of the design process, finalists will join city staff for a site visit and conduct research into the area’s physical and cultural features, including local ecology, geology, meteorology and Indigenous and municipal histories, and the community connections visitors hold to the site. Using insights from both research and the survey, each artist or team will develop and submit an independent design Continued on page 32

// The artists will be inspired by input from a Connect Flagstaff survey as well as a focus group comprised of Eastside residents and representatives from Coconino High School and the Beautification & Public Art Commission. These insights will guide a one-of-a-kind sculpture to elevate viewers’ spirits. This spring, the community will be invited to provide feedback on the sculpture proposal and adjacent landscape elements. //

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Flagstaff Business News // JANAURY 2026

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Meet Kitchen Tune-Up Owner Mark Rothlisberger

Get your business on radio! Contact Brian Shea at Brian@myradioplace.com 928-600-6775 myradioplace.com

Rothlisberger: One of the KTU ark Rothlisberger is the “Trustpoints” that we live by is new owner-operator of that we respect your home. Our Kitchen Tune-Up of Flagcrews are trained to work cleanly staff. Although he has lived across and efficiently. In most cases, the the country, he has called Flagstaff homeowner is never without the home for the past 15 years. The use of their kitchen during the following questions and answers process. We arrive on time, clean offer insight into what drives this up when we leave and minimize local business owner and the serthe impact of this project on the vices and products he provides. homeowner’s life. FBN: What do you like most FBN: What sets your busiabout living in Flagstaff? Mark Rothlisberger ness apart from other kitchen Rothlisberger: I love the sense or cabinet companies in the of community in Flagstaff. The Flagstaff area? people are proud of our commuRothlisberger: KTU lives by five “Trustnity and are genuine and welcoming. I’ve lived points” that guide all of our activities. We Listen many places, but Flagstaff is where I plan to call Carefully. We Arrive on Time. We Respect Your home for the rest of my days. Home. We Provide Solutions. We CommuniFBN: How long has Kitchen Tune-Up been cate. By focusing on these five key areas, we take in Flagstaff and what inspired you to purchase the stress out of a kitchen renovation project. the business? Our focus on quality and attention to the needs Rothlisberger: Kitchen Tune-Up has been in of the homeowner are what sets KTU apart. Flagstaff for the past 10 years. I’ve always loved FBN: Can you share a recent project or remodeling projects and that passion, along customer story that really represents the work with the great history of KTU in Flagstaff, made you’re proud of? purchasing this business an easy decision. Rothlisberger: We recently worked with a FBN: For readers who may not be familiar, lovely customer named Patty who had disliked how would you describe what Kitchen Tuneher kitchen for 20 years. It took several visits and Up does, and how it’s different from a full consideration of many colors and styles, but we remodel? found exactly what Patty was looking for and Rothlisberger: Kitchen Tune-Up can change transformed her kitchen with a reface and new the look of any kitchen on nearly any budcountertops. We truly appreciate our customers get. Many kitchens need a cosmetic upgrade, but and leave gifts at the completion of projects. the basic structure of the kitchen is solid and can Patty appreciated her new kitchen so much that be re-used. We have five core services that focus on these improvements, whether through a tune- she left a gift for us as well! FBN: Are there trends you’re seeing locally up to refurbish tired wood cabinets or through in styles, colors or functionality that readers refacing or re-dooring, which completely changmight find interesting? es the look of the kitchen without demolition Rothlisberger: Flagstaff has two distinct and installation of new cabinets. We can give a trends that are currently popular. Many people homeowner the feel of a brand-new kitchen in love the traditional stained wood look for their under a week, without the cost, hassle and mess kitchens. Others prefer the white or light-colored of a full remodel. kitchens. It’s about a 50/50 split. Fortunately, FBN: What types of kitchen updates are Kitchen Tune-Up can provide both: the acceshomeowners in Northern Arizona requesting sories and finishing touches to make the kitchen most right now? beautiful and functional. Rothlisberger: Our most popular services are FBN: As a locally owned business, how do the Original Tune-Up, which refurbishes existing you stay connected to and support the Flagstaff wood cabinets to look nearly new, and refacing, community? which replaces doors and drawer fronts in a Rothlisberger: I have long been a part of the modern style, while veneering existing cabinet Flagstaff business community. I am an active frames to match. The Tune- Up is a one- to twomember of the Greater Flagstaff Chamber of day process, while refacing is completed in three Commerce and am always seeking ways to to five days, both at a fraction of the cost of a full support Flagstaff businesses, both through my remodel. professional referral network and in my personal FBN: What do you hear most often from customers about why they decided it was finally purchasing decisions. FBN: What advice would you give hometime to update their kitchen? owners who are considering updating their Rothlisberger: People tell me all the time that they’ve lived with their ugly kitchen for years and kitchen but aren’t sure where to start? Rothlisberger: Give us a call! We love getting have always wanted a change. Many have had no to know you and understanding what your idea there were options to address this without a unique dreams are for your own kitchen. We full remodel. When they’ve heard about Kitchen offer free consultations and work with you to deTune-Up’s services, performed at a fraction velop the best solution to your situation – we’re of the cost of a remodel and in a week or less, ready to help! FBN they’re excited and we’re excited to finally give them the kitchen of their dreams. FBN: How does Kitchen Tune-Up help Mark Rothlisberger is the owner-operator of Kitchen homeowners refresh their kitchens without the Tune-Up. He can be reached at 928-707-0315. disruption of a traditional remodel?

JANAURY 2026 // Flagstaff Business News

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THE HEALTH & WELLNESS SECTION

Helping Children Overcome Feeding Struggles, Supporting Parents with Meal-Time Challenges By Mary Marini Parra, FBN

s the new year begins, many families resolve to eat healthier, maybe having more vegetables each day, cooking balanced meals or offering fewer ultra-processed snacks. But for some parents, the goal isn’t better nutrition; it’s simply getting their child to eat. For these families, mealtime can feel less like nourishment and more like a daily struggle. That’s where feeding therapy can come in. It’s a type of therapy parents might not know is available, yet it can be life changing for them and their child.

WHAT IS FEEDING THERAPY?

Feeding therapy is focused on helping target specific areas of concern for a child, such as expanding their food repertoire, increasing their ability to swallow safely, improving their chewing and supporting a positive mealtime structure. Unlike traditional occupational therapy, which may address general daily living activities, feeding therapy homes in on oral motor skills and the sensory aspects of eating. And unlike standard speech therapy, which focuses on communication and language, feeding therapy targets the coordination needed for chewing and swallowing. This helps children manage challenges like prolonged chewing, gagging or concerns about choking.

SIGNS A CHILD MAY NEED FEEDING THERAPY

While picky eating is common, there

are times when feeding challenges may signal something more. Signs a child could benefit from feeding therapy include: Eating a very limited variety of foods (fewer than 20 total foods overall) Frequent gagging, coughing or choking during meals Avoiding entire food groups or textures, such as vegetables, meats, crunchy foods, or wet foods If there are concerns about growth or weight gain Mealtimes that feel stressful or require highly specific strategies to encourage the child to eat For families navigating daily stress around meals, a feeding evaluation designed to uncover a child’s feeding challenges could be the key to understanding what is really going on and finding practical solutions.

WHAT HAPPENS DURING AN EVALUATION?

A comprehensive evaluation includes a multi-tiered approach and can last up to two hours. “We start with an in-depth assessment of feeding history and current feeding concerns,” explained Kirstin Nelson, MS, RDN, CSP, pediatric dietitian at Northern Arizona Healthcare Children’s Health Center. “Each pediatric health care discipline, from occupational therapy, speech-language pathology and dietetics, assesses the child. We observe them eating a variety of foods, including both preferred and non-preferred items. During this observation, the speech language

pathologist evaluates oral-motor skills, while the occupational therapist observes self-regulation and sensory processing.”

EVIDENCE-BASED THERAPEUTIC APPROACHES

Therapists use a variety of approaches depending on the child’s needs: Sequential Oral Sensory (SOS) Approach: a child-centered, family-based therapy that uses intrinsic motivation to engage the child in play and exploration of foods. This is especially helpful for children with strong sensory sensitivities or oral-motor delays. Food Chaining: Expands a child’s diet by linking familiar foods to new ones with similar taste, texture or appearance. Responsive Feeding Therapy (RFT): Encourages trust and autonomy, allowing the child to decide if and how much to eat while parents provide structure around meals. This is especially helpful by building a positive relationship with food and fostering the connection that occurs with caregivers around the mealtime experience. Beckman Oral Motor Protocol: A hands-on approach that targets strengthening and coordinating the lips, tongue, cheeks, and jaw to improve oral-motor coordination for developing chewing and swallowing. “These are just some of the approaches we explore with our patients,” said JunLi Gallagher, MS, CCC-SLP, speech language pathologist at Northern Arizona Healthcare Children’s Health Center. “Using a blend of elements from each approach creates

THE HEALTH & WELLNESS SECTION

Feeding therapy can expand meal options for picky eaters and meal-time peace for their families. Courtesy photo

a specific plan of care that is tailored to each child’s specific needs, ensuring mealtimes become safer, more positive and more successful.”

PARENTS ARE KEY PARTNERS

Parents play a central role in feeding therapy. As feeding struggles can take an emotional toll, this partnership ensures skills practiced in therapy carry over to daily meals. “It can be very stressful when parents feel they are unable to feed their child,” said Nelson. “Children with pediatric feeding disorders may have skill deficits, sensory challenges or medical conditions making it difficult to eat a wide variety of foods.”

Nelson added because this can feel so daunting at times, they have a social worker on staff who can connect parents with mental health support, if needed.

THOUGHTFUL SUPPORT

Ultimately, feeding therapy is about more than nutrition; it supports safety, growth, skill development and a healthier relationship with food. For parents facing ongoing mealtime challenges, having an initial conversation with a pediatrician or feeding specialist can help determine next steps. FBN

Flagstaff Business News // JANAURY 2026

flagstaffbusinessnews.com THE HEALTH & WELLNESS SECTION

Strong at Any Age Gyms, studios and senior living communities help older adults build strength, balance, confidence

By Betsey Bruner, FBN

t’s definitely good for seniors and probably inspirational for everyone else: Fitness experts say people are staying in shape at an older age. “It’s amazing, what we see at the club,” said Flagstaff Athletic Club owner Holly Garretson. “A lot of our clientele were working out here when they were younger, and they are continuing to work out when older.” Popular Silver Sneakers classes at FAC East and Silver Fitness classes at FAC West and FAC East offer classes, aimed primarily for ages 65-plus, which focus on strength, cardio and balance training. “We offer a wide variety of group fitness options that accommodate different fitness levels, abilities and goals,” said Emilia Peterson, FAC manager of fitness programs and membership. “With appropriate programming, many exercises typically associated with younger populations can be safely and effectively performed by older adults as well.” Senior-focused classes may incorporate chairs for seated exercises that

Living facility on East Butler Avenue, staff give extra attention to issues of improper balance and the related falls that lead to an alarming rate of senior provide stability during balance training, Peterson said. These modifications hospitalizations from hip fractures and head injuries. allow participants to train safely while Allie Correa is a lead occupational maintaining proper form and confitherapist with Select Rehabilitation and dence. Many senior members also lift weights. The club offers personal train- conducts classes at The Bluffs. “The most debilitating thing I see in seniors ing to ensure exercises are performed is the fear of falling,” Correa said. “It’s correctly and injury risk is minimized. “Strength training plays a critical role good to be cautious about falling, but some seniors are afraid to even get up in managing osteopenia, osteoporosis and sarcopenia,” said Peterson. “We are and go to the bathroom. We try to minalways excited to help our clients work imize the fear of falling with balance training and tips on reducing the risk toward these goals. When properly of falling in your apartment, techniques supervised, exercises like the leg press, for walking safely outside and on pracsquats, box hops and presses can ticing how to get up from a fall.” significantly improve muscle strength In fact, walking in general is one of and size, support bone density and help the very best ways to exercise at any older adults maintain independence.” age, she said. “The most important Lap swimming, swim lessons thing is to keep doing what you’ve done and aquatic group fitness classes are your whole life – daily activities like particularly beneficial for older adults, doing the laundry and walking your she says, as the buoyancy of the water dog. A lot of seniors at the facility walk reduces joint stress while improving laps around the building regardless of cardiovascular health, flexibility and muscular endurance. “Aquatic training the weather. These are the seniors who maintain their independence longer.” is especially effective for individuals With walking, no special equipment recovering from injuries. It allows resistance-based exercise without placing is needed. “Supportive shoes are good, but just getting out and moving your excessive strain on the joints.” body is the most important thing,” she At The Bluffs of Flagstaff Senior

Brent Cushenbery, 66, is a competitive runner who says Reformer Pilates complements his training. He has almost reached his 500th class with the Club Pilates Flagstaff studio. Courtesy photo

said. “We want people to participate constantly.” At The Bluffs, which opened three years ago, community members can use the gym and participate in group classes offered every day, alongside residents. One-on-one sessions are reserved for The Bluffs community. “We have 121,000 square feet of living space and 205 residential units total,” said Community Outreach

Director Elizabeth Vitti. “We partner with Select Rehabilitation, an outpatient clinic in our community. We can bill the insurance and community members can use our physical or occupational therapy, too. They love all the therapists here; a sense of closeness with each of them makes a big difference.” The Bluffs has a state-of-the-art Continued on page 24

Outcomes by HOPCo

Meet Dr. Mark Mellinger: Hand, Wrist, and Elbow Care in Northern Arizona Dr. Mark M. Mellinger is a fellowship-trained orthopedic hand, wrist, and elbow surgeon at Northern Arizona Orthopaedics (NAO), delivering exceptional care through the Hand Specialty Center. He completed his fellowship in Hand and Microsurgery at the University of Florida, his residency and internship at the University of Arizona, and earned both his M.D. and graduate degrees from the University of Arizona, graduating Magna Cum Laude. Since joining NAO in 2003, Dr. Mellinger has become known for his mastery of minimally invasive and wide-awake surgical techniques, treating everything from complex fractures, tendon and ligament injuries to nerve and congenital disorders, and joint arthritis. He frequently performs inoffice hand surgeries designed to help patients bounce back faster while staying active. “In addition to completing a five-year residency in orthopedic surgery, my fellowship specialized in upper extremity and microsurgery, including minimally invasive techniques focused on the hand, wrist, elbow, and shoulder,” said Dr. Mellinger. Driven by innovation and a passion for elevating patient outcomes, Dr. Mellinger is an active member of the American Academy of Orthopaedic Surgeons and the American Society for Surgery of the Hand and proudly serves as team physician for the Colorado Rockies and Pima County SWAT Team. For trusted, top-tier care in Northern Arizona, schedule an appointment with Dr. Mark M. Mellinger at Northern Arizona Orthopaedics.

Dr. Mark Mellinger at Northern Arizona Orthopaedics (NAO) NAO_Dr.Mellinger-HalfPage-AD_12.15.25.indd 1

Northern Arizona Orthopaedics With locations in Flagstaff, Prescott Valley, and the White Mountains, NAO provides comprehensive orthopedic care with over 50 years of trusted experience. Learn more at northazortho.com or call us at 928.226.2900

12/15/25 4:15 PM

JANAURY 2026 // Flagstaff Business News

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THE HEALTH & WELLNESS SECTION

How to Stay Active in Cold Weather

hen winter blows in, you can pull the blankets over your head and go back to sleep – or you can suit up and head out for an outdoor winter adventure! The American Heart Association states there is no reason you need to take a break from physical activity when the temperature drops. In fact, exercising in cooler weather has some distinct advantages over working out in warmer weather. Here are tips and benefits to keep in mind: 1. There's no heat and humidity to deal with. Winter’s chill might even make you feel awake and invigorated. 2. You may be able to work out longer in cold weather – which means you can burn even more calories. 3. It’s a great way to take in the sunlight (in small doses). Not only can light improve many people’s moods, it also helps you get some vitamin D. 4. Exercise boosts your immunity during cold and flu season. Just a few minutes a day can help prevent simple bacterial and viral infections, according to the Centers for Disease Control and Prevention.

The AMA suggests trying these outdoor activities: Brisk walking or hiking Jogging or running Raking leaves Shoveling snow Ice skating Sledding Cross-country skiing Snowshoeing

layer, you want something that pulls moisture away from your skin, like the moisture wicking fabrics used in high-performance sportswear. Next, add a layer of fleece; top it off with a thin waterproof layer.

STAY HYDRATED

KNOW THE SIGNS

When winter weather deters you from getting outside, don’t just reach for the remote. Make your time inside count. There are many ways to get physical activity indoors – no gym required. Hand weights or resistance bands are a great addition, but not necessary. You can also wear a heavy backpack to add intensity to your workout. Try these indoor activities: Home workout circuit Dancing Active housework such as vacuuming and sweeping Mall walking Bowling Roller skating Yoga or other fun group classes at your local gym, studio or community center Stair climbing

Hypothermia means the body temperature has fallen below 35 degrees Celsius or about 95 degrees Fahrenheit. It occurs when your body STAY WARM, STAY SAFE can't produce enough energy to keep Staying warm and dry when heading the internal body temperature warm out to exercise in cold weather is all enough. It can kill you. about layers. A little preparation can Symptoms can include: keep you safe from cold weather haz Lack of coordination ards like hypothermia and frostbite. Mental confusion Cold temperatures, strong winds Slowed reactions and damp conditions (like rain and Slurred speech snow) can steal your body heat. For Cold feet and hands example, according to the National Shivering Weather Service, a 30 degree day Sleepiness with 30-mile-an-hour wind feels like Children and the elderly are at about 15 degrees. And if you get wet (from rain, snow or perspiration) that higher risk because they may have effect is magnified. That’s why layers limited ability to communicate about symptoms or impaired mobility of clothing are so important. They help trap the heat and form a kind of affects them even without hypothermia’s symptoms and signs. Elderly insulation against the elements. Resist your instinct to start layering people also may have lower subcutaneous fat and a diminished ability to with cotton. Once cotton becomes wet with sweat or snow, the moisture sense temperature, so they can suffer hypothermia without knowing they're is trapped and will make you feel in danger. colder and heavier. For your first

Don’t forget to drink water when exercising in cooler weather. Thirst isn’t the best indicator that you need to drink.

BYE-BYE, COUCH POTATO!

FIT IN FITNESS

Follow the American Heart Association physical activity recommendations of at least 150 minutes of

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moderate-intensity aerobic exercise per week to improve your quality of life.

MOVE MORE WITH MORE INTENSITY, SIT LESS

What if I’m recovering from a cardiac event or stroke? Some people are afraid to exercise after a heart attack or stroke. But regular physical activity can help reduce your chances of having another heart attack or stroke. The American Heart Association and American Stroke Association regularly publish scientific statements that direct health care professionals to prescribe physical activity to heart and stroke patients since there is strong evidence that physical activity and exercise after a heart attack or stroke can improve cardiovascular fitness, walking ability and upper arm strength. If you’ve had a heart attack or stroke, talk with your health care professional before starting any exercise to be sure you’re following a safe, effective physical activity program. FBN This feature is courtesy of the American Heart Association.

Moms and Babies is made possible by SAMHSA Grant 1H79TI087171-01. Views expressed here do not necessarily reflect the official policies or contractual requirements of the Arizona Health Care Cost Containment System (AHCCCS) or the Department of Health and Human Services; nor does it mention trade names, commercial practices, or organizations imply endorsements by the U.S. Government.

Flagstaff Business News // JANAURY 2026

flagstaffbusinessnews.com THE HEALTH & WELLNESS SECTION

Hopi Recovery Center Sees ‘Miracles of Change’ Through Culture-Based Healing By Stan Bindell, FBN

higher levels of service. Humetewa says most of their clients are coming to them as part of their aftercare program. he HOPI Substance Abuse Hopi Behavioral Health assessPrevention Center reports great es the clients. “We utilize our lived success with clients being successfully reintegrated as members of the experiences to provide evidence-based curriculum, utilizing our teachings and community. Manager Bryan Humevalues,” he said. tewa says he has had the joy of seeing Clients are influenced by where they clients return to their homes, holding grew up and their environment, says jobs and witnessing “the miracle” of Humetewa. Generational disconnecbeing back with their children. tion has been a problem, he reports. “Working with the community Many individuals have problems collaboratively is key, especially with living in the two worlds: One of their limited resources,” he said. The center works cooperatively with homeland and the other the Western European way of life. First Mesa Elementary School, Hopi “We use language and culture to Junior Senior High School, Hopi Court reintroduce the values and teachings. and the Navajo Department of CorThey need to first find out where they rections in Tuba City. For those who were disconnected and then reconnect need a higher level of care, they can be with their culture. They need to be right referred to Hopi Behavioral Health, Native Americans for Community Ac- with themselves first before they can be in touch with a higher power.” tion, Sonora Prevention Works in the HOPI Substance Abuse Prevention Phoenix area or Scottsdale Recovery Center offers a 12-step program. Also Center. beneficial, he says, are community wellHumetewa said the staff is commitness programs. Humetewa says clients ted to helping clients who have used return to their communities to help and illegal drugs and alcohol. “It depends mentor others. Many have returned to on what the individual needs,” he said. education and earned degrees. Of the 79 clients served last year, Humetewa has been through his only five individuals were referred to

own ordeal, but recently celebrated 21 years of recovery. He graduated from an Indian recovery program in 2004. He says he learned that sobriety and recovery are two different things: Sobriety is being sober, and recovery is realizing the work it takes to be well, physically, spiritually and psychologically. Humetewa said finding transitional housing for those in recovery, especially on Hopi where housing is limited, can be a challenge. This is where peer support becomes crucial. “I’m working on this, but it’s not easy.” Humetewa said it’s always encouraging to come home to help your people, but when people come home, they find few jobs or resources to help them. Still, Humetewa has seen many successes. “I enjoy watching the miracles of change and seeing people as they start looking well,” he said. “They share their stories of recovery. They work at getting well.” The HOPI Substance Abuse Prevention Center is part of the Hopi Foundation and funded through grants It serves clients from the Navajo Nation, as well. Humetewa praises his staff and mentors Cordell Sakeva and Kristie Kewenvoyouma for the work they do. The HOPI Substance Abuse Preven-

Bryan Humetewa, manager of the HOPI Substance Abuse Prevention Center, shown here at Walnut Canyon, says reconnecting clients with culture, language and community values plays a critical role in long-term recovery. Courtesy photo

tion Center provides daily support in recovery through programs, satellite locations and on-call services. It also promotes collaborative work that

strengthens individuals, families and cultural values. FBN

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JANAURY 2026 // Flagstaff Business News

@flagstaffbusinessnews THE HEALTH & WELLNESS SECTION

Meet Dr. Mark D. Mellinger: Advancing Hand, Wrist, Elbow Care in Northern Arizona

By Annebeth Ahrenholz

r. Mark M. Mellinger is a fellowship-trained orthopedic hand, wrist and elbow surgeon at Northern Arizona Orthopaedics (NAO), delivering exceptional care through the Hand Specialty Center. He completed his fellowship in hand and microsurgery at the University of Florida, his residency and internship at the University of Arizona, and earned both his medical and graduate degrees from the University of Arizona, graduating Magna Cum Laude. Since joining NAO in 2003, Dr. Mellinger has become known for his mastery of minimally invasive and wide-awake surgical techniques, treating everything from complex fractures, tendon and ligament injuries to nerve and congenital disorders and joint arthritis. He frequently performs in-office hand surgeries designed to help patients bounce back faster while staying active. “In addition to completing a five-year residency in orthopedic surgery, my fellowship specialized in upper extremity and microsurgery, including minimally invasive techniques focused on the hand, wrist, elbow and shoulder,” said Dr. Mellinger. Driven by innovation and a passion for elevating patient outcomes, Dr. Mellinger is an active member of the American Academy of Orthopaedic Surgeons and the American Society for Surgery of the Hand and proudly serves as team physician for the Colorado Rockies and Pima County SWAT Team. FBN For trusted, top-tier care in Northern Arizona, schedule an appointment with Dr. Mark M. Mellinger at Northern Arizona Orthopaedics.

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Flagstaff Business News // JANAURY 2026

flagstaffbusinessnews.com THE HEALTH & WELLNESS SECTION

Setting Clear Intentions for Successful Health Outcomes for 2026

By Christina Kovalik

anuary is here. Many people set New Year’s resolutions/wishes and have a hard time sticking to them. They may not be successful because they’ve set unrealistic goals or aspirations, lack motivation, or may not have the knowledge of how to identify and create action steps to be successful. They may also lack the determination to hold themselves accountable to take the right steps

that make their resolutions stick. I prefer teaching patients to set healthy outcomes and get really clear on what they desire to achieve. First, it is key to identify your starting point. Evaluate what you would like to change or improve in all aspects of your life – mind, body, spirit, business, personal and relationships with yourself and others. Look at what is causing pain in your life. Whether it is physical (gaining weight, feeling fatigued, not sleeping well, pain,

// Once you have a clear picture of where you are currently, you need to identify where you desire to be. Get very clear and honest with yourself of what you truly desire to create in your life. To gain clarity, you can do some self-reflection by journaling about it, talking with friends or hiring a professional if you don’t know how to get clarity on what is important to you now. //

inflammation or a diagnosed condition), emotional (traumas, events, mindset, situations or people that you are allowing to hold you back from what you desire to create in life) or spiritual (lack of connection to source, universe, nature or God). Think of ways that you can sidestep around the pain and give your brain a new course to focus on. If you are always focused on the pain, it can create negative thoughts that can snowball, creating more negative thoughts and feelings. What can you do today to take inspired action to make a change? Once you have a clear picture of where you are currently, you need to identify where you desire to be. Get very clear and honest with yourself of what you truly desire to create in your life. To gain clarity, you can do some self-reflection by journaling about it, talking with friends or hiring a professional if you don’t know how to get clarity on what is important to you now. Think about what reaching your health outcome may look like and feel like? What would being this way allow you to do more of? How would it benefit those around you?

How would it benefit yourself? Then, think about what steps you can take to move toward the outcomes that you desire. They don’t have to be huge steps, but taking consistent action toward what you desire to create, holding yourself accountable by checking in, evaluating your progress and celebrating the small wins can help you to feel more confident and motivated to move toward better health outcomes. To hold yourself accountable, try setting an appointment in your calendar to review your progress. If you need assistance, look for professionals who can help coach you through it. Hire a hormone specialist to help you navigate your hormone challenges, a personal coach to help you reach your workout goals or spiritual counselor to give you tools to connect with your spirit and purpose in life. If you get lost, seek guidance from others who can support you and bring clarity on the value of your intentions to help you reach your desired outcomes. If you have a hard time holding yourself accountable, find a

workout buddy, take a class, find a personal development coach to shed light on the best steps to reach your outcomes. You are not alone. There are many resources available to find the right path and take the necessary steps to reach your goals for 2026. Focus on optimal health for the new year, knowing that you have the power to create the life you desire to live and know that you have the tools to help you reach your desired outcomes. FBN

Dr. Christina Kovalik NMD, LAc, The Vitality Doctor, is a naturopathic physician and acupuncturist specializing in hormone optimization, optimal health and vitality. She is a new Flagstaff resident, practicing since 2004, and opened her second location in Doney Park in 2020. For more information, visit thevitalitydoctor.com or call 928-863-6086.

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THE HEALTH & WELLNESS SECTION

Ensuring a Safe and Smooth Recovery: The Vital Role of Transitional Care for Seniors

By Wil Hernandez

ransitional care is essential in supporting seniors as they recover and return home from a hospital or rehabilitation facility. The transition can be challenging, as seniors often need help managing medications, following medical instructions and completing everyday tasks that may now feel overwhelming. Return Home with Senior Helpers bridges this gap, offering personalized care plans to ensure

seniors transition home safely and comfortably. The benefits go beyond immediate recovery. With medication management, regular check-ins, and assistance with daily activities, transitional care reduces the risk of complications and hospital readmissions. It also eases the burden for families, particularly those who live far away and worry about handling recovery details from a distance. Companionship is another key element, helping to improve mental

// The benefits go beyond immediate recovery. With medication management, regular check-ins, and assistance with daily activities, transitional care reduces the risk of complications and hospital readmissions. It also eases the burden for families, particularly those who live far away and worry about handling recovery details from a distance. //

well-being and reduce feelings of isolation. Emotional support, alongside physical care, boosts seniors’ confidence and security as they adjust to life at home. Families can rely on Senior Helpers transitional care for peace of mind, independence, and

stability for their loved ones. FBN

care is driven by a genuine love for building meaningful relationships and making a positive difference in the lives of older adults and their families.

Based in Flagstaff, Wil Hernandez is passionate about supporting seniors and helping them live with comfort, dignity and independence. His work in senior

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flagstaffbusinessnews.com THE HEALTH & WELLNESS SECTION

The Importance of Men’s-Specific Treatment in Addressing Mental Health and Substance Abuse

By Roy DuPrez

ental health and substance abuse affect individuals across all ages, backgrounds and professions. Yet, men often face unique challenges when it comes to recognizing symptoms, seeking help and engaging fully in treatment. Research consistently shows that men are less likely to talk openly about their struggles with mental health or substance use, which can delay intervention and deepen the impact of these issues. Understanding why men are less likely to seek help – and how treatment can be better designed to meet their needs – is critical to improving outcomes and supporting long-term recovery.

UNDERSTANDING THE CHALLENGES

From a young age, many men are taught to equate strength with self-reliance and emotional restraint. Cultural expectations around masculinity can discourage vulnerability and reinforce the belief that asking

for help is a sign of weakness. As a result, men may minimize symptoms, avoid difficult conversations or turn to substances as a coping mechanism rather than addressing underlying emotional distress. These societal pressures often lead to underreported mental health concerns and untreated substance use disorders. Over time, this can create a cycle of isolation, shame and escalating risk – both personally and professionally.

THE NEED FOR MEN’S-SPECIFIC TREATMENT

Men’s-specific treatment programs are designed to address the social, emotional and relational factors that uniquely affect men. These programs recognize that a one-size-fits-all approach does not work and instead focus on strategies that resonate with how men communicate, connect and heal.

KEY CONSIDERATIONS INCLUDE: Communication Styles: Many men find it easier to open up when treatment incorporates

action-oriented or experiential components. Physical activity, shared challenges and structured group settings can create natural opportunities for connection and honest dialogue. Role Expectations: Addressing internalized beliefs about success, responsibility and masculinity allows men to work through feelings of inadequacy, failure or pressure that often contribute to substance use and mental health struggles. Relational Dynamics: Men navigate complex roles within families, workplaces and peer groups. Treatment that acknowledges these dynamics helps men build healthier relationships and develop stronger support systems.

BENEFITS OFTEN INCLUDE:

BENEFITS OF TAILORED PROGRAMS

MOVING FORWARD

Men’s-specific treatment programs consistently show positive outcomes by creating environments where participants feel understood and supported.

Increased Engagement: When men see themselves reflected in the treatment model, they are more likely to participate fully and remain committed to the process. Reduced Relapse Rates: Programs that focus on practical coping skills, accountability and real-world application help men better manage stressors and maintain sobriety beyond treatment. A Holistic Path to Wellness: Effective programs address not only substance use, but also emotional regulation, resilience, purpose and healthy relationships – key components of sustainable recovery.

and improving long-term outcomes. By creating environments that encourage openness, accountability and growth, we can support men in building healthier lives – benefiting not only individuals, but families, workplaces and communities as a whole. FBN Roy DuPrez, M.Ed., is the CEO and founder of Back2Basics Outdoor Adventure Recovery in Flagstaff. He received his B.S. and M.Ed. from Northern Arizona University. Back2Basics helps men ages 18–35 recover from addiction through a unique combination of structured residential treatment and outdoor adventure therapy. For more information, visit www.back2basicsrecovery.com, call 928-814-2220, or email rduprez@b2badventures.com.

As awareness around mental health and substance abuse continues to grow, it is essential to advocate for treatment approaches that meet men where they are. Men’s-specific programs play a critical role in breaking down stigma, fostering connection

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THE HEALTH & WELLNESS SECTION

Tackling Tinnitus

By Jeff Lane, Au.D.

innitus is the perception of sound in the absence of an external stimuli. The perceived sound can vary among individuals, with ringing, hissing crickets and cicadas being the most common. It can also vary in intensity, duration and rate of occurrence. Tinnitus affects approximately 15% of adults. Tinnitus is a complicated condition, which requires proper understanding to be appropriately addressed.

WHAT CAUSES TINNITUS?

I frequently have patients ask how to get rid of their tinnitus during an exam. Unfortunately, there is not a simple answer to their request. At this time, there is no scientifically proven cure for tinnitus. Perhaps the biggest hurdle in developing a cure

for tinnitus is that the condition itself is still not understood in its entirety by researchers. The leading theories agree that tinnitus originates in the brain, but not on the physiological mechanism. Without a known origin, it is difficult to cater treatment. However, certain factors are known to contribute to the development or exacerbation of tinnitus. A major risk factor is exposure to loud noise. Without getting bogged down in the specifics, consistent exposure to loud noise (or a single exposure to an extremely loud one) can cause lasting physical damage to the auditory system. Tinnitus is often a side effect of this damage. Wearing hearing protection in these situations can attenuate the signal and protect the auditory system. Additionally, actual physical trauma is a known contributor.

// ... tinnitus can also develop alongside hearing loss. When it does, it is often permanent, although not necessarily constant. The silver lining is that in most cases, tinnitus need not cause concern. It is annoying yes, but not dangerous. //

Medications can also cause tinnitus. Prolonged use of aspirin has been shown to lead to the development of tinnitus, which often ceases after discontinuing the medication. Prescription medications can also affect some people in this manner. If so, talking to your physician about modifying the dose or switching medications can help. As mentioned above, tinnitus can also develop alongside hearing loss. When it does, it is often permanent, although not necessarily constant. The silver lining is that in most cases, tinnitus need not cause concern. It is annoying yes, but not dangerous. However, it is important to note that, in very rare cases, tinnitus can be an indicator of a medical condition, such as a tumor. (The tumors are usually benign.) This type of tinnitus is usually only in one ear, and presents alongside other factors such as dizziness, headaches or asymmetrical hearing.

TREATMENT OPTIONS

Habituation is an important concept when it comes to addressing tinnitus. Habituation refers to the ability to adjust to something. I attended a lecture once where the speaker defined a difference between a person who has tinnitus and a tinnitus patient. Most

of the time, a patient will say, “I have ringing, but it’s been there so long I don’t really notice it.” These are people with tinnitus who have habituated and peacefully coexist with their noise. Tinnitus patients are the ones who are unable to habituate and report that it is destroying their life. Obviously, the difficulty in habituating is not their fault. And it is not an exaggeration for them to claim it is destroying their life. Tinnitus can cause stress, sleep disturbances, difficulty focusing and, in severe cases, suicidal ideation. There are the individuals who need tinnitus-focused treatment. To be clear, what is being discussed is treatment, not a permanent cure. Lifestyle modifications are the initial and simplest step in managing tinnitus. First, try to minimize stress as much as possible. Easy, right? But studies do show a correlation between stress levels and perceived annoyance of a person’s tinnitus. Next, watch your diet. Salt, sugar, caffeine, alcohol and nicotine are all known to exacerbate tinnitus. Having background noise, such as music or a white noise machine, can help to distract your brain by offering a different stimulus to focus upon. Finally, try not to focus on

the tinnitus itself, as that can increase stress, which feeds back into it. Hearing aids have also been shown to help treat tinnitus. While the effect is only obtained when actively wearing them, many people do find a degree of relief. Hearing aids can also be programmed to have a masker, which is essentially a noise that is customized to the specific tinnitus being heard. Maskers can be programmed even if a person has normal hearing. Non-audiologic treatments include cognitive behavioral therapy and tinnitus retraining therapy, both of which have proven effective. EMDR and current stimulation therapies show early promise but require more research. Support from others suffering from tinnitus can also be beneficial. The American Tinnitus Association is a great resource for information connecting to a community. FBN Trinity Hearing Center is located at 1330 N. Rim Dr., Suite B in Flagstaff. For more information, visit the website at TrinityHearing.net. Jeff Lane is a doctor of audiology with a passion for improving the lives of others. Dr. Lane may be reached at 928-522-0500 or at audio@ trinityhearing.net.

Flagstaff Business News // JANAURY 2026

flagstaffbusinessnews.com THE HEALTH & WELLNESS SECTION

Northern Arizona Healthcare WelcomesNew Primary Care Provider to Flagstaff

SENIORS continued from page 16

VST (Virtusense Technology) device, an automated fall risk assessment tool that provides data on balance, gait and function, the three main detectors of fall risk. “It’s a standardized assessment of speed, strength and balance,” Correa noted. “It gathers their scores and compares them to the median for their age range.” At Club Pilates Flagstaff, on Piccayan Dobson, FNP, has joined the Northern Arizona Healthcare primary care office in Flagstaff. He is accepting patients now in the office, as well as dilly Drive in Aspen Place, a variety of classes are available that offer low-imfor telehealth appointments. NAH officials say Dobson joins a large team pact, full-body workouts for clients of of long-standing providers, including physicians, physician assistants and nurse all ages, including seniors. practitioners, who all help families and the community stay healthy by offering It is a Reformer Pilates Studio, which personalized care to every patient. according to the website is “based on “We are so pleased to welcome Ryan to our exceptional team of primary care Joseph Pilates’ original Reformer-based providers in Flagstaff,” said Northern Arizona Healthcare Medical Group President Pasquale Bernardi, M.D. “Ryan has worked for NAH since 2019 in a variety Contrology Methods, but modernized of roles and he stepped into the role of Family Nurse Practitioner (FNP) once he with group practice and expanded state-of-the-art equipment” such as completed his degree. Ryan’s passion for health care was clear from the get-go, “TRX, Exo-Chair, Bosu ball, mats and and he’s bringing that devotion to serve the local community with comprehensive primary care. We are excited to continue to grow our group of primary care rollers.” “Reformer Pilates definitely providers to achieve NAH’s commitment of delivering exceptional health care Ryan Dobson, FNP appeals to senior citizens as part of close to home.” the demographic that do come to the Dr. Bernardi says Dobson embraces a holistic care philosophy, focusing on studio,” said Janine Castillo, studio education and lifestyle modifications as the foundation of wellness. “He is dedmanager. “We offer many different icated to managing chronic conditions with a personalized approach, prioritizing routine care and metabolic health. types of workouts that are low impact He believes that empowering patients to make sustainable lifestyle changes is key to achieving long-term health and and a form of preventative care, as well-being.” Dobson earned his master’s degree as a family nurse practitioner and his undergraduate nursing degree from North- well as physical therapy. This makes it really appealing to senior citizens. It’s ern Arizona University. He is board certified by the American Academy of Nurse Practitioners. FBN a workout that you can do as you grow older because it’s easy on the joints and To schedule an appointment in the Flagstaff primary care office, 1895 N. Jasper Dr., Ste. 3, call 928-913-8800. Hours of operation are it’s very safe.” 7 a.m. to 6 p.m., Monday through Friday and 8 a.m. to 5 p.m., Saturdays, For more information on NAH primary care in Flagstaff, visit

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Castillo said Reformer Pilates was invented by Joseph Pilates, who created it out of his bed-ridden cellmate’s bed. They were prisoners of war during World War I. He helped his friend gain strength and stay healthy. They pulled on the springs and fashioned them with handles so they could lift weights with their arms. She said the Flagstaff location opened in September 2024. “We’ve had about 320 members since we opened,” she said. “Reformer Pilates is just starting to catch on in Northern Arizona. There are Club Pilates all over the country and 20 sister studios in the Valley.” The preventative care element at the studio addresses injuries and falls, as well as early onset types of arthritis and weakening of the bones and joints. Classes are kept small, at 12 people. “The instructors are able to dial in on your form and make sure you are doing everything safely and correctly,” Castillo explained. When you come in for every class, the instructor prompts you to let them know if you have any injuries they should be aware of.” There has “absolutely” been an increase in senior memberships since the studio opened, she said. “The snowbirds who come up to Flagstaff many times are predominately senior citizens.” FBN

The Verde Valley, with its vibrant communities and a growing population of over 50,000, is a hub of natural beauty, innovation, and entrepreneurial spirit. The Quad Cities Business News is proud to announce the launch of our new Verde Valley section, dedicated to spotlighting the region’s dynamic business ecosystem. Through in-depth coverage and expert insights, we aim to connect, inform, and celebrate the remarkable people and businesses driving growth in this incredible part of Arizona.

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JANAURY 2026 // Flagstaff Business News

BUSINESS NEWS

Supplying Ultra-Filtered Water to the Region

VerdeValley

Jason Basham’s entrepreneurial journey flows through The Serving the Water Store Greater Verde Valley

By V. Ronnie Tierney, VVBN

BUSINESS NEWS

epending on the environment, humans can live up to two months without food, but only three days without water. With that in mind, Jason Basham, owner of The Water Store in Cottonwood, is making sure he is providing the purest water to customers across the region. With a custom-built 12-stage filtration system, Basham, who started the water store in Sedona, explained the process. “We hired a water company that has been building water filtration systems since 1983. They examined the water and designed a complicated system specifically for Verde Valley water.” Selling reverse osmosis, alkaline and purified water, Basham recently purchased another water store Jason Basham works nearly every day at his stores. This one is located at the Food City shopping center in Cottonwood. Photos by V. Ronnie Tierney, Fresh Focuses Photography in Cottonwood under the same name. Along with several water refill stations inside, a lineup of water does have he spends with his wife, success story. With his amazing wife vending machines is offered outside have a vending machine for ice,” he With his entrepreneurial spirit, Nicole. Together they have five and family, he continues to build an the store, open 24 hours. “We even said. Basham, who was raised in Cottondaughters between the ages of 17 and empire. He is so inspiring.” wood since he was two years old, 24. He is also taking flight lessons, Along with a variety of glass and started his career straight out of high hoping someday to travel. plastic (BPA free) bottles, Basham school. “I was at the right place at “Jason has an incredible ability stocks about every kind of poputhe right time and opened a Verizon to lift everyone around him,” said lar water sports bottles and water store in Sedona at 18 years old and dispensers for offices and homes. The Nicole. “He is a supportive partner ended up owning four stores. I kind and a devoted father, consistently Water Store also offers freshly baked of retired at 29, for one month, then encouraging our family to be our sourdough bread and cookies from started The Water Store in Sedona.” best selves. I truly admire how he Cottage Rose, a local Cottonwood Basham then had the opportunity managed to balance his commitments bakery. to become an authorized agent for to both work and family, always “Once we post that their baked Cricket Wireless, a company owned being present for the most important goods are available on NextDoor, by AT&T with stores from Hawaii moments. He is a man of integrity they are gone in 30 minutes,” said to Arizona. “I could write a book and has a great sense of humor. I’m Basham. because I’ve done so many things,” He also provides a free Ozone rinse grateful for him every day.” VVBN he said. for cleaning bottles. “Ozone is a way “I’ve known Jason since he was of killing bacteria in a safe manner a teenager. He is proof that hard Both Cottonwood stores are open every without chemicals. They use it for work and treating people fairly pays day: 9 a.m.-6 p.m., Monday through Friday; hospitals. We also have ultraviolet off,” said Jason Benatz, a Clarkdale 9 a.m.-5:30 p.m., Saturday; and 10 a.m.-2 lights, which also kill bacteria. It’s artist. “He could teach an entreprep.m., Sunday. For more information, call overkill, but we want to make sure neurial master class. From starting 928-274-9426. Basham says his unique filtration system is designed specifically for Verde Valley everything is sanitized.” his career at Verizon and owning water. The little free time that Basham numerous franchises, he is a true

Flagstaff Business News // JANAURY 2026

flagstaffbusinessnews.com

Art in Motion Cree Short brings color and country charm with her hand-crafted windmills By V. Ronnie Tierney, VVBN

ecorative windmills can serve as whimsical reminders of earlier days when life was a bit slower and simpler, adding a touch of country charm to homes and yards. Drawing inspiration from her travels, Cree Hyde Short, owner of Cree Windmills of Arizona, is continuing her father’s passion of manufacturing custom-made wooden windmills with a range of decorative motifs. “After serving in the military, my father worked for a sign company that built and designed metal electric signs. When he retired, he built wooden clocks and then windmills.” She says her windmills conjure up memories of the Midwest. “Some say it reminds them of their grandparents’ place on a farm or ranch that they miss. A lot of people say it is relaxing just to watch the blades turn,” said Short, who lives in Camp Verde. Trained as a graphic artist, Short’s eight-foot windmills are painted with flower petals, featherheads, animals, flags and Native American designs. Each piece is screwed in, nothing is glued. Short also manufactures what she calls a WallMill, a downsized version of a windmill made for hanging on a wall, along

Cree Short stands next to one of her popular windmill designs, “Rooster Chasin’ Hen.” The blue windmill in the background is her “Black Feather Windmill.” Photos by V. Ronnie Tierney, Fresh Focuses Photograph

with birdfeeders and birdhouses. “Cree’s windmills are so fun and eye-catching,” said Salt Mine Wine

Short also creates birdhouses and feeders. One of her plant stands is in the background.

co-owner Leann Norton. “I was anxious to have the sunflower windmill for our vineyard because it is lively and positive. Her windmills are beautifully constructed with fabulous paint and details. We are so happy to own one.” Manufactured from recycled, distressed and new wood, Cree Windmills are made to order. “I use six coats of waterproof paint for each front and back petal or blade and a coat of Flex-Seal,” said Short. “Cree does amazing work,” said Pam Moran of Rim Rock. “I’ve had the pleasure of visiting her studio, so I’ve seen her whole setup, and it is impressive. I purchased a windmill with a Native American motif. It has feathers with pastel, turquoise, white and orange colors; it matched our home perfectly.” Short officially began making windmills in 2006 but started in Camp Verde in 2016. She now

// She says her windmills conjure up memories of the Midwest. “Some say it reminds them of their grandparents’ place on a farm or ranch that they miss. A lot of people say it is relaxing just to watch the blades turn,” said Short, who lives in Camp Verde. // works on making all the parts needed, making a total of five or six at the same time. “My husband helps cut the wood out on a lathe. Now I use a bandsaw, which I feel safer and more comfortable with,” she said. Last year, she made 87 windmills. “I was in Idaho visiting my sister and found a magazine with pictures of mountain lions, different kinds of flowers and other animals. It gave me so many ideas for my windmills and drawings. I just seem to brainstorm

and always look for new ideas. Making them brings me so much joy.” At 77 years old, Short says she has a good 15 years left to make her windmills. “Both my parents lived to their mid-90s, so I hope to as well.” Along with selling her products online, Short also sells at festivals around the Verde Valley. VVBN For more information about Cree Windmills of Arizona, visit www.creewindmills.com or call 602-810-0344.

JANAURY 2026 // Flagstaff Business News

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ore than 120 community members supported survivors of domestic violence and sexual assault by attending Verde Valley Sanctuary’s inaugural Casino Night Fundraiser. The lively event raised $122,064. “Thank you to so many of the members of the community who joined us at our very successful Casino Night,” said VVS Board President Pat Jansen, adding that attendance for the Nov. 1 event at Sedona Golf Resort’s Juniper Bar and Grille “exceeded expectations” for the evening as guests played live blackjack, poker, roulette and the craps table. “We know that many were moved by the survivor who was brave enough to share her story with all of us. Her sincerity and gratefulness certainly inspired everyone in the room and validated the importance of our work together,” Jansen said.

“It was a wonderful evening, and it was amazing to see everyone who has supported us for many years, and to meet some new faces who chose to support the important work we do with survivors,” VVS Executive Director Jessye Johnson said. The Verde Valley Sanctuary provides safety, resources, comfort and hope for women and families of domestic violence. The nonprofit organization began in 1993 with a leased modular home that slept six and has grown to a 28-bed emergency shelter with transitional housing options, a lay legal advocacy center and a crisis hotline. VVBN

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Flagstaff Business News // JANAURY 2026

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Explore Prescott Valley: The Cooler Side of Arizona

By Diana Soto

eady to escape the heat and dive into adventure? Welcome to Prescott Valley, Arizona’s hidden gem at 5,100 feet, where every season feels just right. Spring wildflowers explode across the hills, summer days are perfect for golfing, autumn leaves paint the landscape gold and winter brings the rare thrill of building a snowman in the high desert. Here, the outdoors is always calling – and it’s never too hot or cold to answer. Lace up your boots and hit the miles of scenic hiking and biking trails winding through the Prescott Valley area. Challenge yourself with the steep climb to the top of Glassford Hill for jaw-dropping 360-degree views that stretch across the valley and distant mountains. At the summit, discover the historic Glassford Hill Heliograph Station – a fascinating remnant of the 1880s military communication system that once flashed Morse code across Arizona. Also, explore the rugged beauty of nearby lakes and recreation areas,

where you can hike, fish, or simply soak in the quiet surrounded by ponderosa pines and fresh mountain air. Whether you’re chasing sunsets or just breathing deeply, nature feels closer than ever. The energy never stops indoors. The Findlay Toyota Center is a yearround entertainment hub, hosting professional bull riding, live sports and family-friendly shows. January keeps the excitement high with adrenaline-pumping events like the Toughest Monster Truck Tour, major concerts from legendary bands and community ice skating that lets families enjoy winter fun without braving the elements. The center also hosts civic gatherings such as the annual State of the Town, showcasing Prescott Valley’s strong sense of community. Downtown at the Prescott Valley Town Center, live music, food trucks and artisan markets bring neighbors and visitors together all year long. From cozy cafés and local eateries to boutique shops and weekend markets, Prescott Valley serves up flavor and flair that feel authentic and welcoming. With wide-open skies, friendly faces and a laid-back vibe,

Fain Lake in Prescott Valley is a popular place for autumn visitors. Photo courtesy of Cody Chewning

this is the perfect place to slow down, explore and make memories. Come discover why locals and visitors alike can’t get enough. Prescott Valley isn’t just a destination – it’s the cooler side of Arizona waiting for you. ExplorePVAZ.com. FBN

Diana Soto is a bilingual, entrepreneurial leader with decades of experience advancing business growth, tourism and community development. As the Economic Development Coordinator for the Town of

Prescott Valley, she drives strategies that attract investment, support local businesses and strengthen the local economy. She can be reached at dsoto@prescottvalley-az.gov or 928-759-3080.

Silent Budget Killers for Homeowners

By Chris Hallows

y father-in-law has a simple but somewhat discomforting statement he shares that “everyone wants to take your money; no one wants to give you any.” While it’s a bit pessimistic, it does ring true that self-advocacy while navigating your financial wellness is critical. In more layman’s terms, you need to look out for yourself and watch that bank account! This is especially true for homeowners. You may think that you just set it and forget it, but you could be losing not only

hundreds but thousands of dollars per year if you’re not being proactive. I’ve outlined a few of the top areas where folks lose the most money in homeownership that I hope may help put some more money in your pocket in 2026. I guess the saying can then be changed to: “Everyone wants to take your money, but Chris Hallows is trying to put some back in your pocket!”

HOMEOWNER’S INSURANCE CHECK

I strongly recommend reviewing your insurance coverage and cost

// There are some dealers who bully and misrepresent products, but that doesn’t mean they all do. Again, this is where the research on reputation comes in. If you feel forced to buy something while doing the paperwork, simply walk out and regroup, or talk to the manager you dealt with. I can’t stress this enough. You don’t have to buy any product you don’t want and no one can make you. //

annually. Not only does this keep you adequately insured as your life, build costs and your home all change and evolve, but this helps you keep the cost competitive. Insurance companies’ offers and opportunities change so it’s always good to review and do expert comparisons at least annually.

MORTGAGE HEALTH CHECK

If your home is not free and clear, then it’s also a critical consideration to evaluate your mortgage debt strategy annually. A lot of things fit into this category, but a few optimizations here could be (a) Market rates could be lower than when you bought or last refinanced so a loan restructure/refinance could be valuable; (b) You could have increased equity to the point you can remove or reduce mortgage insurance costs if you bought with less than 20% down; (c) Based on current financial goals and ability, you may benefit by accelerating your payoff with a shorter-term mortgage like a 25-, 20- or 15- year; or, (d) Based on an overall debt review, you could benefit from consolidating higher cost consumer debt with the lower cost secured debt of then a cash out refinance. These solutions may seem broad but talking to a local mortgage advisor about

your goals and having them evaluate is a great start.

HOUSE HEALTH CHECK

I’d say about 99% of people get a home inspection when they buy a house, but even after years of ownership, not many people get another home inspection until they’re considering selling. You can naturally see the folly in logic here. While I don’t necessarily recommend paying a specific home inspector for a full report, doing a detailed assessment on the condition of your home and having professionals evaluate concerns could save you a massive amount of money to address now vs. later. I know this seems really elementary, but the bottom line is we get busy and we only fix the squeaky wheel, when in reality that’s simply allowing other issues to arise and become potentially more time urgent and costly. I’ll add another small side note here that doing some energy efficiency evaluations during the house health check is also not a bad way to maintain your home’s condition while also lowering energy costs!

REVISIT YOUR ESTATE PLAN

Calling your property an estate may feel like you are someone who owns

a French chateau but if you own real estate here in Northern Arizona, you are a landowner and you have an estate. Many people overlook the fact that this is a serious asset and that if you don’t specify your plan with it then it could be up to the state to decide in probate. I highly recommend that all homeowners educate themselves and seek resources. Whether it is the simple creation of a living will or seeking the broader benefits of a family trust, take care of this plan and update it regularly so you and your family/heirs don’t have to stress later. FBN For additional information or to schedule an appointment visit ChrisHallows. Benchmark.us or call 928-707-8572. The Flagstaff location is 824 W Rte 66 Suite A-3. Chris Hallows is the Branch Manager & Sr. Mortgage Advisor of Benchmark Mortgage Flagstaff. NMLS 306345 Ark-La-Tex Financial Services, LLC NMLS 2143 |Equal Housing Lender

JANAURY 2026 // Flagstaff Business News

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The Evolution of Advertising: Balancing Traditional and Digital Media By Mike Jensen

dvertising has transformed dramatically, with digital platforms taking the spotlight in many strategies. From social media and search engine ads to email campaigns, businesses have countless tools to connect with audiences. However, as the digital landscape becomes increasingly crowded, traditional advertising platforms like radio are proving their enduring value. For businesses in Flagstaff, the Quad Cities and other communities, balancing the strengths of of traditional and digital media is key to maximizing impact.

THE RISE OF DIGITAL ADVERTISING

Digital advertising has grown exponentially, offering businesses precise targeting, measurable results and the ability to reach specific audiences. Platforms such as search engine advertising and Meta’s advertising tools allow campaigns tailored to demographics, interests and behaviors, with trackable metrics such as clickthrough rates and conversions.

Yet, digital ads face challenges. Consumers are bombarded daily, often developing “banner blindness” where ads are ignored. Algorithm changes and fierce competition make it costly for businesses to achieve meaningful engagement.

natural. Unlike digital ads, which can be intrusive, radio serves as a companion, ensuring messages are heard without interruption.

THE STAYING POWER OF TRADITIONAL MEDIA

The real advantage comes when businesses combine radio with digital campaigns. This integration creates a synergy that amplifies reach and engagement while delivering a cohesive message. For example, a Flagstaff or Quad Cities restaurant could use radio to promote its winter menu while showcasing appetizing dish photos on Instagram. The radio ad sparks interest and digital channels offer visual engagement and direct interaction with customers. Event-based businesses in the Flagstaff, Sedona and Prescott area can also benefit. A music festival could use radio to announce ticket sales while leveraging digital ads for updates and retargeting interested attendees. This multi-channel approach ensures maximum exposure and keeps the event top of mind.

While digital ads dominate, traditional media like radio remains vital. Radio offers a personal, local connection that digital platforms often fail to replicate. In Northern Arizona, where communities like Flagstaff and Prescott value local businesses, radio reaches audiences in ways digital cannot. Radio excels at building trust. Listeners feel connected to their favorite stations and on-air personalities, making ads and endorsements feel authentic. This is critical for small and medium businesses working to establish credibility within their market. Radio also seamlessly integrates into daily life. Whether commuting, working out or relaxing, listeners engage with radio in ways that feel

INTEGRATING TRADITIONAL AND DIGITAL MEDIA FOR MAXIMUM IMPACT

BRIDGING THE GAP

To balance traditional and digital effectively, businesses should: Define Goals: Clarify whether the focus is on awareness, foot traffic or sales and allocate resources accordingly. Leverage Local Expertise: Work with radio stations to craft relatable ads while utilizing digital tools for precision targeting. Ensure Cohesive Messaging: Maintain consistent messaging across platforms for a seamless experience. Analyze and Refine: Use digital metrics to adjust strategies for both radio and online campaigns.

THE NORTHERN AND CENTRAL ARIZONA ADVANTAGE

In Central and Northen Arizona, where community and local businesses thrive, this balanced approach is especially effective. Integrating radio’s broad reach and personal touch with digital’s precision and interactivity allows businesses to connect deeply with their audience.

THE FUTURE OF ADVERTISING

As advertising evolves, success will come from leveraging the strengths of both traditional and digital media. Businesses in Flagstaff, Prescott and beyond can use these platforms together to engage audiences wherever they are – whether in their cars, on their phones or listening to their favorite radio station. By embracing this integrated approach, businesses not only adapt to the changing landscape but also stand out, build meaningful connections and ensure long-term growth. FBN Mike Jensen is the regional director of sales and marketing at Yavapai Broadcasting in Central and Northern Arizona, overseeing stations 95.9 KKLD, 105.7 KVRD, 100.1 KVNA, 96.3 KYBC, and ESPN Radio 104.7 in Flagstaff. With more than 25 years of experience in media broadcasting and advertising across the country, Mike is passionate about helping businesses grow through impactful radio advertising and digital marketing. He focuses on delivering results, boosting brand visibility and building strong, lasting partnerships for success.

FBN Honors 40 Over 40

1. WHEN DID YOUR BUSINESS BEGIN, WHO STARTED IT AND WHAT WAS THE ORIGINAL MISSION? 2. WHAT WOULD YOU SAY ARE YOUR TOP THREE ACCOMPLISHMENTS? 3. WHAT ARE THE COMPANY’S CORE VALUES?

FF BUSIN FLAGSTA

ith the start of the New Year, businesses and individuals often take the occasion to assess where they are and evaluate what could be improved. At Flagstaff Business News, we are focusing on what businesses are doing well. Our 2026, year-long campaign, 40 Over 40, will feature Northern Arizona businesses that have been operating for more than 40 years. We want to applaud them for their tenacity, resilience and success, but also, we want to know (and share) their secrets! Starting in February’s publication, FBN will highlight several businesses each month by asking and answering these questions:

ESS NEW S

By Bonnie Stevens

4. HAVE THERE BEEN MAJOR WHY THIS BUSINESS HAS SHIFTS IN BUSINESS DIRECTION, SUCCEEDED FOR DECADES? OPERATIONS OR PRODUCTS If you are part of one of these incredAND SERVICES AND IF SO, WHY? ible 40 Over 40 businesses, please feel 5. WHAT HAVE BEEN THE GREATEST CHALLENGES TO YOUR BUSINESS? 6. WHAT DO YOU PROJECT FOR THIS BUSINESS IN THE NEXT 40 YEARS? 7. WHAT IS THE NO. 1 REASON

free to answer the questions and send them to bonnie.stevens@gmail.com We look forward to honoring and celebrating the hard work you’ve done and sharing the leadership lessons and rich wisdom that reflect your success. FBN Bonnie Stevens is the editor of Flagstaff Business News.

Babbitt Ranches President Billy Cordasco rests near the first wind turbine erected on the CO Bar, which is now generating electricity. The Northern Arizona family business celebrates 140 years in operation this year. Its latest development is a commitment to renewable energy. Babbitt Ranches began as a Flagstaff cattle operation in April 1886. Courtesy photo

Flagstaff Business News // JANAURY 2026

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Coconino County Celebrates Flagstaff’s International Dark Sky City of the Year Recognition

oconino County is celebrating the City of Flagstaff’s recognition as International Dark Sky City of the Year, an honor that reflects decades of community leadership, policy commitment and resident participation in protecting Northern Arizona’s night skies. The Coconino County Board of Supervisors formally recognized the award during a recent meeting, joined by members of the Flagstaff Dark Skies Coalition, community advocates and county staff who have helped advance dark sky protections across multiple generations. “This recognition belongs to our entire community,” said Flagstaff Dark Skies Coalition Executive Director Danielle Adams, Ph.D. “For more than 50 years, Coconino County residents and leaders have made a conscious decision to protect the night sky, understanding that dark

skies enhance our quality of life, our environment and our sense of place in Northern Arizona.” Flagstaff became the world’s first International Dark Sky City in 2001, building on lighting protections first adopted by Flagstaff in 1958. Coconino County’s first comprehensive outdoor lighting code was adopted in 1973, and in 1989 the county created the world’s first lighting code to restrict both spectrum and lighting output, followed shortly by Flagstaff. Today, Coconino County and Flagstaff’s lighting standards exceed those set by DarkSky International, positioning the region as a global model. An estimated 80% of Americans can no longer see the Milky Way from where they live. In Flagstaff and across Coconino County,

// “Dark skies are a true community value in Coconino County,” said District 1 Supervisor and Board Chair Patrice Horstman. “They are essential not only for astronomy and scientific research, but for public enjoyment, cultural identity, environmental stewardship and economic opportunity, including astrotourism.” //

Coconino County joins the Flagstaff Dark Skies Coalition in celebration of Flagstaff’s latest dark-sky honor. Courtesy photo

residents continue to experience this rare and treasured connection to the night sky. “Dark skies are a true community value in Coconino County,” said District 1 Supervisor and Board Chair Patrice Horstman. “They are essential not only for astronomy and scientific research, but for public enjoyment, cultural

identity, environmental stewardship and economic opportunity, including astrotourism.” As the 25th anniversary of Flagstaff’s international designation approaches, Coconino County will continue working with community partners to expand dark sky awareness and protections throughout the region. FBN

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JANAURY 2026 // Flagstaff Business News

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The Health & Wellness Section

Flagstaff Business News (FBN) is excited to announce the launch of its first quarter Health & Wellness Section, created to help businesses build their brands and connect with motivated readers who are striving for healthier, happier lives. This special section offers a unique opportunity to engage with a community dedicated to improving their well-being. Make the First Quarter Count The First Quarter Health & Wellness Section provides the ultimate venue for businesses to reach readers eager to embrace positive lifestyle changes. Running from January through March, this section allows you to showcase your products and services to individuals committed to fitness, nutrition, and holistic care. Benefits for Your Business • Connect with Wellness Enthusiasts: Reach readers who are motivated to make positive changes and are actively searching for trusted brands to guide their journey. • Share Your Brand’s Story: If your business nurtures the mind, body, or spirit, this is the perfect opportunity to highlight your story and showcase what makes your brand unique in our Health and Wellness spotlight. • Inspire Change: Play a meaningful role in our readers’ journeys as they explore new ways to thrive and achieve their best selves. Advertising Options

Participate with a three-month commitment with a Half or Quarter page color ad. As part of this package, you also can submit a 400-600 word, non-sales, educational article on your field of expertise. Quarter 4.875 X 6

Half Page Investment = $1800 per quarter

Half-Horizontal 10 X 6

Quarter Page Investment = $1200 per quarter

To advertise, please call: Linda Thein, Advertising Manager 602 | 799 | 0583 Linda@flagstaffbusinessnews.com

Regina Salas, Advertising and Marketing Revitalizer 928 | 699 | 4272 Regina@flagstaffbusinessnews.com

Flagstaff Business News // JANAURY 2026

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THINNING continued from page 6

oversees the project hand in hand with the Forest Service.” What makes the Derffer project stand out is how it intersects with Arizona Nordic Village, a year-round recreation destination owned and operated by Babbitt Ranches, known for cross-country skiing, snowshoeing, biking, hiking and special events. “This is a really unique place,” said Arizona Nordic Village Manager Sydney Nieminen. “The forest experience is why people come here. This is where guests say they feel connected to the land, where they belong. From the beginning, the Forest Service and the National Forest Foundation understood that, and they have been wonderful partners, working with us on the ground to make sure the work protects both the forest, our operations and the guest experience.” To minimize disruption, restoration crews adjusted traditional thinning prescriptions, protecting ski and recreation trails, leaving trees for shade to slow the evaporation of snow, protecting views and the wildland experience, and coordinating work schedules around peak seasons and events, such as weddings. No work was conducted during the Nordic Village’s busiest months; heavier activity took place during shoulder seasons or periods when the facility was already closed. The goal, partners say, is to create

The work is being conducted strategically to not disturb events like weddings and to maintain forest views and shade for snowy trails. Courtesy photos

forest conditions that are more resilient to wildfire while preserving the visual and recreational character of the area. “Thinning at Derffer is helping restore healthier forest conditions – reducing wildfire risk while protecting nearby communities like Flagstaff and vital watersheds from potentially catastrophic post-fire flooding,” said Stortz. The project is one critical piece of a much larger, landscape-scale

strategy to protect the Upper Rio de Flag Watershed, which has a history of post-fire flooding capable of devastating neighborhoods, roads and infrastructure. The Verde Watershed, which also benefits from the project, is a critical water source for the Salt River Project and the greater Phoenix metropolitan area. Northern Arizona contractors Perkins Timber Harvesting of Williams and Bob Lee and Sons Tree Service based in Payson are completing the

ART PROJECT continued from page 13

proposal, with one finalist ultimately awarded the mural contract. Design kickoff for three-dimensional artwork for the Switzer Canyon roundabout is set for January. Located at the intersection of North Switzer Canyon Drive and North Turquoise Drive, sculptural art will be integrated into a redesigned hardscape in the center of the roundabout. Last year, the city issued a Request for Solicitation of Qualifications seeking an artist to work with a design team to create a landmark installation for the site. More than 60 artists from across the country responded. Artist Aaron T. Stephan was selected for the project, bringing extensive experience working with municipalities and design teams to seamlessly integrate art into public spaces. Working with Kimley-Horn landscape architecture, his design will provide a visually compelling centerpiece for the surrounding environment. A new group of artists has been selected for Year Three of the Multicultural County Park Sculpture Exhibition opening this May at the Elizabeth “Liz” C. Archuleta County Park. The exhibition features striking steel, stone and wood sculptures by artists Pamela Ambrosio, Anjola Ayodele, Nathaniel Trygg Paterson, Robert Barnum and Joe Ray. Five large-scale artworks will spark conversation, encourage interaction and foster a deeper appreciation for art and diverse cultural representation. The exhibition is a partnership between the City of Flagstaff and Coconino County. Each spring and fall, artists, community members, nonprofits, schools and local businesses are invited to apply for a Beautification in Action (BIA) grant. This grant program now awards up to $8,000 for streetscape art and beautification, making our everyday environment more inviting and memorable with murals, gardens, benches, cabinet artwraps and events. With increased funding now available, even more neighborhoods can benefit. Upcoming BIA-supported initiatives include the Kilani Dormitory and Flagstaff High School Hooghan Pollinator Pathway Beautification Project by Terra BIRDS, Culture Con, a one-day festival and temporary public art installation by Culture Connection AZ, and Rising Moon Plein-Air Concerts in Buffalo Park presented by Flagstaff Dark Skies Coalition. Application deadlines for BIA grants are March 15 and Sept. 15. Finally, Beautification, Arts & Sciences will continue its partnership with Creative Flagstaff to support the arts and sciences non-profit sector with significant operating and project grants to be distributed in 2026, including project grants for ARTx in May. All Beautification, Arts & Sciences grants and public art initiatives are funded through the dedicated Bed, Board and Beverage tax. FBN Cristen Crujido is the administrator for the Beautification, Arts & Sciences Project for the City of Flagstaff.

A federal grant is funding the removal of some slash from the site.

work through a three-year contract overseen by the NFF. Some of the removed material is being transported to sawmills, some is being made available as firewood. Federal funding through the Hazardous Fuels Transportation Assistance Grant is being used to remove leftover slash to further lower the fire risk. Funding for the project includes contributions from the Coconino County Flood Control District, Salt River Project and the U.S. Forest

Service. Historic Brewing Company, with businesses in Flagstaff and Williams, also is supporting the effort through sales of its Feller Bunch IPA. For partners involved, the project reflects a shared understanding that forest health, recreation, the guest experience, wildlife movement and community safety are deeply connected, said Nieminen. “It’s amazing to work with partners who understand both the needs of the forest and the people who love it.” FBN

JANAURY 2026 // Flagstaff Business News

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HOTEL continued from page 4

Holualoa Companies Chief Executive Officer Richard B. Kauffman presented a community support check to St. Vincent de Paul Phoenix Chief Mission Engagement Officer Cande de Leon, from Holualoa and its development partner Jackson-Shaw.

AC Hotel is dually branded by Marriott and Element by Westin in Norterra to offer accommodations for both short-term hotel stays and extended assignments.

Photos by Stacey Wittig

OFFERS EFFICIENCY AND GUEST CHOICES

The dual-branded property delivers efficiencies because one front desk team, one facilities management team and other divisions can manage two properties simultaneously, according to Jackson-Shaw Senior Vice President of Hotel Development Joe Blewitt in an exclusive Flagstaff Business News interview. Guests looking for amenities for longer stays, such as fully-equipped kitchens, can choose the Element side, whereas guests who desire a traditional hotel experience can opt for the AC Marriott side. Designed under one roof, the dual-branded hotel features 277 thoughtfully appointed guest rooms – 182 within the AC Hotel by Marriott and 95 in the Element by Westin.

AC HOTELS

The Element by Westin brand is crafted to support longer stays with spacious rooms and contemporary comforts.

The Nordic design at Element North Phoenix is modern, open and inspired by natural elements – a more residential or apartment-style feel rather than typical hotel décor. Element emphasizes waellness and sustainability with fitness facilities and a “bike-borrow” program, healthy breakfasts, eco-friendly materials (energy/water efficiency, recycled materials) and other features aligned with “balanced travel.” The event gave attendees a chance to meet Executive Chef Matthew O’Harris, who oversees the properties’ four restaurants. “Matthew brings an outstanding culinary pedigree and creative vision that will set the tone for our food and beverage experience,” said General Manager Mark Hayes in a media release. “He’s a tremendous

efforts, the region’s law enforcement needs became an opportunity, said Doty. “Rob built a really nice facility before COVID, and construction costs have escalated since then. The cost to build it ourselves is a whole lot more now. This seems like a win.” “I’m so proud of everybody involved,” said Chief Connolly. “Dr. [Eric] Heiser is so progressive, he was looking at another training facility on Fourth Street. We were able to round up enough money and make Rob an offer – the Sheriff’s Office, the college and us.” In addition, Connolly says the acquisition supports a broader shift in how the department approaches training. Historically, Flagstaff relied on generalist officers who balanced patrol, investigations and training duties. “A police department like us has to have a dedicated training unit,” he said, noting plans to establish a phased approach with a sergeant-led unit focused solely on training. Connolly says Timberline Firearms & Training will support law enforcement qualifications, virtual training and classroom instruction. He hopes it can continue to be used as a communi-

ty space as well, pointing to programs that the Wilsons put in place, such as women’s self-defense nights. He notes that legal guidance will shape how the facility can be used under City of Flagstaff and CCC ownership. Wilson believes the law enforcement community will benefit significantly. “Our law enforcement community is gaining an amazing place to conduct training and maintain proficiency and qualifications in a way they’ve never been able to in Northern Arizona before,” he said. “Agencies including the City of Flagstaff, Coconino County, Northern Arizona University and the High Country Training Academy run through CCC have already used the facility for recruit training in recent years.” As the transition moves forward, Timberline remains open to the public, with inventory liquidation planned to happen soon. “There will be some good deals coming up!” said Rob. Looking back, the Wilsons say they feel really good about what they built and what they created for the community. “We are especially proud of the thousands we have trained and made safer and more responsible,”

AC Hotels by Marriott (often just “AC Hotels”) is different from other Marriott International brands, emphasizing elegant, minimalist and modern European-inspired design. The brand identity leans on subtlety and sophistication: Public spaces, guest rooms and even décor are purposefully designed to maximize comfort and function without unnecessary excess. Common social spaces – like a bar/ lounge and flexible meeting or “salon” spaces – support a casual, social and multifunctional vibe (work during the day, socializing in the evening).

ELEMENT BY WESTIN

addition to the team as we build a hospitality experience that’s as inviting as it is unforgettable.” The food at the opening gala featured Spanish specialties, including jamón sliced from the leg, pulpo (octopus) and paella, reflecting the Spanish origins of the AC Hotel brand. O’Harris is a seasoned culinary leader with more than 20 years of experience in high-end hotel kitchens and restaurant openings. He has twice taken top honors at Arizona’s Devour Culinary Classic and was recognized as Manager of the Year at JW Marriott Camelback Inn. The Norterra hotel complex offers 8,000 square feet of adaptable meeting space. Amenities include a modern fitness center, a landscaped outdoor courtyard with a heated saltwater pool

and spa, an outdoor covered pickleball court and Topgolf Swing Suites for interactive entertainment. The 160,133-square-foot project spans three acres and has created approximately 80 new jobs in the area, including 60 fulltime and 20 part-time positions. The hotel was developed in partnership with Jackson-Shaw and Holualoa Companies. Layton Construction, headquartered in Sandy, Utah, with an office in Phoenix, was the general contractor for the project. Cooper Carry, ranked among the top architecture firms in the country, served as the architect, while DiLeonardo served as the interior designer. Crescent Hotels & Resorts, which manages four other properties in Arizona, manages the hotel. FBN

TIMBERLINE continued from page 1

“This sale has been a long time coming,” Wilson said. “It’s a bittersweet time for us because when we opened the business, it was to provide a service to our community. We believed it was important for people to have an indoor place to train and become experienced, safe and responsible firearms owners.” Under the proposed deal, Timberline Firearms & Training will be jointly owned by the City of Flagstaff and Coconino Community College through an intergovernmental agreement also involving the Coconino County Sheriff’s Office. The agreement outlines ownership, operations, maintenance responsibilities and scheduling. It is expected to go before the Flagstaff City Council for approval on Tuesday, Jan. 20 and the CCC District Governing Board on Wednesday, Jan. 21. City of Flagstaff Real Estate Manager Bryce Doty said the process has required months of coordination. “One of the challenges was trying to find the funding to meet the purchase price,” he said. “Police Chief Connolly reallocated budget items, partnered with CCC and coordinated with the Sheriff’s Office to make the deal viable.” As a result of the organizations’

Elise Wilson said Timberline’s legacy includes training first-time gun owners, particularly women. “A lot of ladies are intimidated going to the range and gun store. We have helped so many women become empowered through our classes.” Courtesy photo

said Rob. “We walk away proud of the accomplishments that Timberline has achieved during the eight years we’ve been open.” Elise said Timberline’s legacy includes empowering first-time gun owners, particularly women. “A lot of ladies are intimidated going to the range and gun store,” she said. “We have helped so many women become empowered

through our classes.” If approved, Chief Connolly said he hopes officers will begin using the facility by mid-spring, marking a milestone for regional law enforcement training and the start of a new chapter for an exceptional building originally created to serve the community. FBN

Flagstaff Business News // JANAURY 2026

flagstaffbusinessnews.com SIERRA continued from page 3

XANTERRA continued from page 11

transitioned into marketing operations for all of Delaware North, including Kennedy Space Center, Yellowstone National Park, Niagara Falls, Geneva State Park, resorts in Cape Cod, Saratoga Springs and a lakeside golf resort in Iowa. Now with Xanterra Travel Collection, Stellmack will be overseeing sales and marketing for their “legendary” destinations in the South region such as Grand Canyon South Rim, Tusayan properties and the Grand Canyon Railway and Hotel in Williams. First and foremost on his list, he hopes to build up their social media with fun and engaging content and the history and legacy of the company. “Next year is Xanterra’s 150th anniversary and also the 100th anniversary of Route 66. We intend to elevate existing experiences and create new ones for all to enjoy.” “James brings deep National Park tourism expertise and a warm, friendly presence that resonates with guests, partners and our community,” said Grand Canyon Railway and Hotel Vice President and General Manager Jeff D’Arpa. “As regional director of sales and marketing for Grand Canyon Railway, he’s a perfect fit for Xanterra’s Arizona properties – helping showcase the Grand Canyon experience with integrity and heart.” “I really love working for Xanterra and I have a great boss,” said Stell-

mack. “The local team I work with is hardworking, knowledgeable and fun, plus the corporate team provides great support and is equally enjoyable. Marketing the Grand Canyon, one of the seven wonders of the world, and the Grand Canyon Railway, an amazing railway experience, makes my job one of the best and the people make it even better.” With his office based at the Grand Canyon Railway in Williams, Stellmack and his wife, Barbara, now reside in Flagstaff. They have two grown children. Hiking, disc golf, outdoor activities and just taking the dog for a walk top Stellmack’s list of recreational fun. Xanterra Travel Collection is the largest U.S. travel company that operates lodges and concessions in U.S. National Parks. They also own cruise lines and other travel businesses. The company’s origins link back to the legendary Fred Harvey who revolutionized Western hospitality. More information can be found at www. xanterra.com.

FAVORITE HOBBIES

I stay pretty busy with outdoor activities and attempting to learn to play my guitars.

MY SUPERPOWER

My superpower is finding a parking space. They just seem to open up for me.

Stellmack plans to promote the history and legacy of Xanterra through engaging social media content. Photo by V. Ronnie Tierney, Fresh Focuses Photography

LAST MOMENT OF NOSTALGIA

Thinking back on holidays and family times of the past always brings back fond memories of not only my own childhood, but holidays with my children as well.

GUILTY PLEASURE

The television show, “Survivor.” I’ve been a fan since season one.

The public sector financial incentives allow developers to build higher quality apartments and offsets some of the higher costs of building in Flagstaff, Sturgeon said. Rocky soil and subcontractors traveling from Phoenix push up building costs, he said. Roers is eligible for $4.26 million of tax credits annually for a decade. The credits can be sold to tax credit investors for 85 cents on the dollar. Sierra on 66 is part of Timber Sky, a broader development that includes a Habitat for Humanity project of starter homes and market-rate homes starting at $650,000. After years of planning and construction, it feels good to reach the finish line to open Sierra on 66, Sturgeon said. “It’s cool to see it finally come to fruition…Four or five years later, it’s good to see tenants moving in.” FBN

Watching the human interactions are intriguing and sometimes surprising.

IF I HAD A MILLION DOLLARS TO GIVE AWAY

I would give it to a friend of mine who is a missionary and has spent many years in Ukraine. I believe he and his organization would be able to put it to good use. FBN

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USDA approved facility for receiving sport hunted trophies from around the world. This also includes all deer, and turkey from Mexico. Trophy Room Design- We can assist you in designing a trophy room display to complement your collection. We can assist with lighting, layout, murals, and dioramas. Custom pedestal and base work available.

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121 E. Birch Avenue, Suite 408 Flagstaff, AZ 86001 Phone 928.864.7440 Fax 928.226.0303 Email: Troy@flagstaffbusinessnews.com www.flagstaffbusinessnews.com Founder: Troy Bix Publisher Troy Bix | 928-310-9662 Troy@flagstaffbusinessnews.com Advertising Manager Linda Thein | 602-799-0583 linda@flagstaffbusinessnews.com Account Executive Regina Salas | 928-699-4272 Regina@flagstaffbusinessnews.com Editor Bonnie Stevens | 928-380-4349 bonnie.stevens@gmail.com Copy Editor Carolyn Wendell | cwendell@gmail.com Design & Production Rob Ghosh Design | rob@robghosh.com

Photography V. Ronnie Tierney, Fresh Focuses Photography, Betsey Bruner, Kay Lyons Contributing Writers Betsey Bruner, Kevin Schindler, Bonnie Stevens, Veronica Tierney, Stacey Wittig, Peter Corbett, Mary Marini, Stan Bindell Flagstaff Business News is a publication of Flagstaff Business News, LLC and is distributed free each month to residents of Flagstaff, Sedona, Williams and Winslow. Reproduction of any portion of the publication is strictly prohibited without expressed permission. The publisher reserves the right to refuse any advertisements submitted to the newspaper and is not responsible for the claims of its advertisers.

JANAURY 2026 // Flagstaff Business News

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ALPINE continued from page 1

have 4,700-square-feet under roof plus a new 1,800-square-foot patio on the west side of the building. Genuine operates a number of restaurant-bar brands in metro Phoenix, including Night Owl Pizza, The Womack and five locations of The Vig. The company remodeled the McMillan Building before it opened The McMillan in 2013, to take advantage of its stonework and other vintage details covered up with drywall and drop ceilings. Genuine has also been diligent in remodeling the Alpine Pizza space, Woodbury said. “We went above and beyond to preserve the soul — if walls could talk! — the vibe Alpine Pizza had. We spent a lot of time and effort to make sure nothing went away.” The McMillan Building originally housed a bank, hotel and opera house. It was the terminus for the Grand Canyon stagecoach in the 1890s. A second story veranda was removed circa 1950. Businesses in the early Alpine Pizza era included Branding Iron Western Wear, Berger’s Card and Camera Corral, and later, the Naked Eye photo studio. Danny and John Rich, brothers from Long Beach, California, opened Alpine after attending Northern Arizona University. “Danny worked to live,” said Woodbury, adding that he would take off to ski, float a river or go on another adventure. Alpine became a gathering spot for like-minded adventurers. Arizona native and writer Tom Zoellner described the Alpine Pizza scene in his 2017 story for Phoenix New Times in which he named the “Ten Iconic Arizona Restaurants Worth Traveling For.” “In addition to the river guides, ski bums, red rock hounds, and other fleece-covered locals who make the place an après-adventure tradition, look for the wooden booths tattooed with generations of carved in names.” Over the years, patrons etched their names all over Alpine’s walls, benches and woodwork. That upset Danny. He put up signs warning patrons not to do it – to no avail, Woodbury said. Now, those etchings have been preserved. Photographs and other memora-

Names carved into wooden booths from generations of loyal fans remain as part of the nostalgia and charm of the iconic pizzeria. Photos by Austin Corbett

Alpine Pizza, once a staple for college students and locals, has modernized, expanded into the former McMillan’s location and is bringing back beloved classics, plus some new dishes.

The new Alpine Pizza opened last month with its vintage neon sign relit on the Leroux Street side of the building.

bilia from Alpine are displayed to honor the Rich brothers. Danny died in 2024 at age 75. He was survived by his brother, John. Woodbury said he found old paperwork in Danny Rich’s basement office at Alpine that included Alpine’s double entendre marketing slogan: “The Highest Pizza Joint in Arizona.” “That is so Danny. I wish he was here to tell all his stories. I hope old customers will come in to spin some yarns.” The new Alpine Pizza menu has classic cheese and pepperoni pies along with signature pizzas, oven-baked wings, garlic knots, a Cobb

The McMillan Building on Route 66 and Leroux Street originally housed a bank, hotel and opera house. It is where tourists bought tickets for the Grand Canyon stagecoach in the 1890s.

salad and Jalapeño Caesar salad. A double-stacked smashburger and a crispy chicken sandwich are among the entrees. For entertainment, Alpine has indoor and outdoor stages for live music. A game room features pinball machines, a pool table and arcade games. “Hopefully we can create some buzz,” Woodbury said. “We certainly are counting on the Flagstaff community to support us and I think when they come in, it’ll be nostalgic as (heck).” FBN Established by the Rich brothers in 1973, Alpine Pizza baked its pies for nearly half a century in the 1887 McMillan Building before closing.

Tip of the Month:

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