ABOUT THE PAC
The FirstOntario Performing Arts Centre (PAC) is Niagara’s flagship cultural destination and a powerful driver of arts, tourism, and economic impact in the region. Located in the heart of downtown St. Catharines, this 95,000-square-foot, multi-venue complex features four extraordinary performance spaces: Partridge Hall, Robertson Theatre, Recital Hall, and The Film House, along with the outdoor Mann Raceway Plaza, collectively hosting a dynamic program of concerts, theatre, dance, film, community celebrations, and cultural events, attracting diverse audiences from across Niagara, and beyond.
WE BELIEVE IN THE POWER OF THE ARTS TO TRANSFORM COMMUNITIES
Our Vision
To make the arts an essential part of life in Niagara.
Our Mission Statement
Through the arts, we create exceptional experiences for and with our community.
Our Mandate
As a convenor of arts, culture, and creativity we are stewards of the beautiful multi-venued facility that is FirstOntario Performing Arts Centre, with a mandate to present and support artistic work, and enhance the community that we serve.
How We Operate and Why Your Support Matters
As a registered charity, the PAC champions local and regional artists, fuels a vibrant downtown St. Catharines, and delivers accessible cultural experiences that draw audiences from across Niagara and beyond. Earned revenue covers roughly 50% of operations, with City support dedicated to facility maintenance – making corporate sponsors and donors critical partners in sustaining and growing our impact. Thanks to the dedication and generosity of our donors and sponsors, who are driven by the transformative power of the arts to inspire meaningful community change, we have been able to bring rich arts and cultural experiences to the widest possible audience since opening our doors in 2015.
The FirstOntario Performing Arts Centre is located on the shared traditional lands of the Haudenosaunee, Anishinaabe, Mississaugas of the Credit First Nation, the Neutral Peoples and many other Indigenous People from across Turtle Island. We offer our sincere gratitude and respect to the original and continued stewards of this land
SUPPORTING THE FIRSTONTARIO PERFORMING ARTS CENTRE IS
GOOD FOR BUSINESS
Supporting the PAC will help your business build relationships, create marketing opportunities and contribute to the vibrancy of our local community, all of which positively impact your bottom line.
Shine a spotlight on your brand
Raise the profile of your business with substantial brand placement through our digital, print, social media, and email marketing, plus on-site visibility throughout the season.
Engage your ideal audience
Together, we align your brand with events that speak to your target audiences and advance your marketing objectives. From there, we build meaningful engagement opportunities that put your organization front and centre. These include on site activations, advertising within PAC venues, recognition and announcements from the stage, and other customized options designed to maximize visibility and impact.
Brand visibility with a purpose
Build positive connections with your target customers by aligning your brand with the PAC’s community initiatives and core values. A performing arts sponsorship helps convey that your brand is creative and innovative, while establishing and maintaining your reputation as a leader in the community.
Exclusive experiences for employees and clients
Provide corporate hospitality to your existing or prospective customers, clients, employees and shareholders. In addition to complimentary and discounted tickets, we’d love to work with you to add pre or post-show receptions to your package.
By supporting the PAC, businesses contribute to the cultural vitality of Niagara, building stronger connections with customers, employees and neighbours.
2025 DATA & STATS
AUDIENCE PROFILE
Average of 20,000 attend 500+ events at The Film House average age 35-65
MARKETING DATA AND STATS
1 million+ website pageviews
625,000+ website visitors
25,500+ email subscribers
1 million+ e-marketing impressions
32,000+ social media followers
60,000+ social media interactions
17 million video views
21,000 season brochure and CentreStage magazine impressions (digital and print)
14 million+ paid media impressions
THE FILM HOUSE
THE FILM HOUSE (TFH) is the premier film experience in the region, presenting more than 500 screenings and events each year at the FirstOntario Performing Arts Centre. From family favourites and international films to documentaries, cult classics, new releases, and everything in between, TFH welcomes over 20,000 guests annually.
The Film House’s Retro Reels Film Series features a classic or nostalgic film one weekend each month from September 2026 through May 2027, with bonus screenings in December. Programming includes beloved classics, modern classics, family favourites, and special holiday films.
For one low cost, you can become a Retro Reels Film Series Sponsor and receive season-long brand visibility, complimentary tickets, concession vouchers, and more. Sponsors also have the option to increase their support by sponsoring individual films within the series, unlocking additional exposure and benefits.
Beyond Retro Reels, sponsorship opportunities are available for select films and special events in The Film House throughout the year. These opportunities offer meaningful ways to showcase your brand while supporting arts and culture in Niagara.
Sponsoring Film House programming in the 2026/27 season connects your business with engaged audiences while helping keep ticket prices affordable and supporting a diverse range of film programming for our community.
Join us as a Film House Sponsor and help keep independent cinema thriving in the Niagara region.
THE FILM HOUSE SPONSORSHIP OPPORTUNITIES
Retro Reels Film Series Sponsor
$1,500*
Sponsor the entire Retro Reels Series for season-long brand visibility and more.
Benefits:
• Five TFH combos (each combo has two admissions plus concession voucher for two non-alcoholic drinks and one medium popcorn) valid all season long to any TFH screening
• Recognition:
• On screen in TFH prior to every Retro Reels Film Series screening
• On sponsor banner in TFH lobby
• In annual Report to Community
• At Donor and Partner Appreciation event
• At Season Launch/Members’ Night
• In PAC season brochure
• On PAC’s website sponsor page
• On social media
• Two complimentary tickets to 2026 Donor and Partner Appreciation event
• 20% off advertising and sponsorship add-ons
Series Plus Holiday Sponsor
$750 add on*
Our Holiday Retro Reels weekend (December) offers you TWO films (four screenings total) to add-on for maximum visibility and engagement with audiences.
Series Plus One Sponsor
$375 add on*
Choose a film within the Retro Reels Series to add-on to your sponsorship for additional exposure and benefits.
All of the Series Sponsor Benefits plus:
• “Sponsored by” acknowledgment on ticket line for sponsored film(s)
• Recognition:
• Full screen digital ad in TFH prior to sponsored screening(s)
• Logo and link on sponsored film page(s) on website
• On social media
• Opportunity to engage with patrons at sponsored screening(s) through on-site lobby activation
• Two TFH combos to be used at sponsored screening(s)
You will be the exclusive sponsor of your sponsored film(s); eight months available: September-November, January-May
All of the Series Sponsor Benefits plus:
• “Sponsored by” acknowledgment on ticket line for sponsored films
• Recognition:
• Full screen digital ad in TFH prior to sponsored screenings
• Logo and link on sponsored film pages on website
• On social media
• Opportunity to engage with patrons at sponsored screenings through on-site lobby activation
• Four TFH combos to be used at sponsored screenings
You will be the exclusive sponsor of your sponsored film(s).
* Please note, HST may apply to some sponsorships.
RETRO REELS FILM SERIES
SEPTEMBER
12 + 13 2001: A Space Odyssey
OCTOBER 10 + 11 Psycho
NOVEMBER 14 + 15 The Way We Were
DECEMBER (HOLIDAY WEEKEND)
12 + 13 Die Hard/Muppet Christmas Carol (two screenings of each)
JANUARY
16 +17 Back to the Future
FEBRUARY (VALENTINE’S WEEKEND)
13 + 14 An Affair to Remember/ Desperately Seeking Susan
MARCH
13 + 14 E.T. The Extra Terrestrial
APRIL 10 + 11 Easter Parade
MAY 15 + 16 Clueless
*Please note, very occasionally, a distributor may pull an already confirmed film. If this happens, we will program a similar film in its place, and will communicate with our sponsors in a timely manner.
OTHER FILM HOUSE SPONSORSHIP OPPORTUNITIES
Beyond our Retro Reels Film Series, there are additional opportunities throughout the year to sponsor films and special events in The Film House. These experiences offer unique ways to highlight your brand while supporting arts and culture in our community.
Awards Night Live! at The Film House Our most glamorous screening of the year. Awards Night Live! combines film, fashion, trivia, and prizes, all in support of the Youth Film Club and our Community Screenings
The Rocky Horror Picture Show It’s the time warp again! This legendary audience-participation event is a consistent sell-out and offers sponsors direct exposure to a fun, fully engaged PAC crowd.
A Christmas Story A beloved holiday classic and a PAC Christmas tradition. Two festive screenings bring big laughs, warm nostalgia, and a packed house ready to celebrate the season.
Single Films With a diverse lineup of genres screened each month, we’ll work with you to select a film from our programmed lineup that aligns with your company’s goals and values.
THE FILM HOUSE
AWARDS NIGHT LIVE! SPONSORSHIP
Awards Night Live! is a red-carpet-style screening event that turns awards season into a full TFH experience. Guests dress up, walk the carpet, pose for photos, play trivia, and compete for prizes while watching the biggest night in film unfold live on screen. As a fundraiser supporting our Youth Film Club, imPACt Plus, and Community Screenings, this event offers sponsors meaningful visibility tied to creativity, community impact, and a highly engaged audience looking to celebrate cinema in style.
Benefits Include:
• “Sponsored by” acknowledgment on ticket line for sponsored event
• Recognition:
• Full screen digital ad on all PAC venue screens month of sponsored event (Mar)
• Logo and link on sponsored event page on PAC website
• Public acknowledgment from stage during event with opportunity to speak directly to audience
• In annual Report to Community
• At Donor and Partner Appreciation event
• At Season Launch/Members’ Night
• In PAC season brochure
• On PAC website’s sponsor page
• On social media
• On print materials when available
• Opportunity to engage with patrons at sponsored event through on-site lobby activation
• Five TFH combos (each combo has two admissions plus concession voucher for two non-alcoholic drinks and one medium popcorn) valid all season long to any TFH screening
• Complimentary TFH Membership with all related benefits
• Pair of tickets to choice of one Discovery or Community PAC Presents show in 2026/27 Season
• Two complimentary tickets to our 2026/27 Season Launch/ Members’ Night
• Two complimentary tickets to 2026 Donor and Partner Appreciation event
• Early access to 2027/28 PAC Presents and TFH Season Sponsorship opportunities
• 20% off advertising and sponsorship add-ons
You will be the exclusive sponsor of Awards Night Live! at TFH. Opportunity to sponsor a full suite of Awards Season programming including the 2nd Annual Trivia Night Fundraiser and two nominated film screenings – ask us for details!
Sponsorship Commitment $2,500*
* Please note, HST may apply to some sponsorships.
THE FILM HOUSE ROCKY HORROR PICTURE SHOW SPONSORSHIP
FOUR SCREENINGS
The Rocky Horror Picture Show is a PAC favourite every year, so we’re doing it again…the time warp again! This is the OG audience partici-(SAY IT!)-pation film, with a host to guide audiences through the call backs, when to throw props, and all the dance moves. With multiple sold-out screenings, you will have direct access to our audiences to promote your brand and business.
Benefits Include:
• “Sponsored by” acknowledgment on ticket line for sponsored screenings
• Recognition:
• Full screen digital ad in TFH prior to sponsored screenings
• Logo and link on sponsored film page on website
• In annual Report to Community
• At Donor and Partner Appreciation event
• At Season Launch/Members’ Night
• In PAC season brochure
• On PAC website’s sponsor page
• On social media
• In print materials when available
• Opportunity to engage with patrons at sponsored screening(s) through on-site lobby activation
• Five TFH combos (each combo has two admissions plus concession voucher for two non-alcoholic drinks and one medium popcorn) valid all season long to any TFH screening
• Two complimentary tickets for each sponsored screening
• Two complimentary tickets to 2026 Donor and Partner
Appreciation event
• 20% off advertising and sponsorship add-ons
You will be the exclusive sponsor of The Rocky Horror Picture Show at TFH.
Sponsorship Commitment $1,500*
* Please note, HST may apply to some sponsorships.
THE FILM HOUSE A CHRISTMAS STORY SPONSORSHIP
TWO SCREENINGS
A Christmas Story has become a PAC holiday favourite, drawing audiences back year after year for laughs, nostalgia, and a little leg lamp magic. With two screenings scheduled, this feel-good classic offers sponsors double the exposure during one of our busiest and most joyful times of year. Align your brand with a family-friendly, festive event that audiences love, and connect with a crowd already in the holiday spirit and ready to engage.
Benefits Include:
• “Sponsored by” acknowledgment on ticket line for sponsored screenings
• Recognition:
• Full screen digital ad in TFH prior to sponsored screenings
• Logo and link on sponsored film page on website
• In annual Report to Community
• At Donor and Partner Appreciation event
• At Season Launch/Members’ Night
• In PAC season brochure
• On PAC website’s sponsor page
• On social media
• On print materials when available
• Opportunity to engage with patrons at sponsored screening(s) through on-site lobby activation
• Five TFH combos (each combo has 2 admissions plus concession voucher for 2 non-alcoholic drinks and 1 medium popcorn) valid all season long to any TFH screening
• Two complimentary tickets for each sponsored screening
• Two complimentary tickets to 2026 Donor and Partner Appreciation event
• 20% off advertising and sponsorship add-ons
You will be the exclusive sponsor of A Christmas Story at TFH.
Sponsorship Commitment $750*
* Please note, HST may apply to some sponsorships.
THE FILM HOUSE
SINGLE FILM SPONSORSHIP
Sponsoring a single film at The Film House is a unique opportunity to showcase your brand while supporting the arts and culture in our community.
Benefits include prominent brand recognition, complimentary tickets and concession vouchers, and the chance to engage directly with patrons before the show.
With a diverse lineup of genres screened each month, we’ll work with you to select a film from our programmed lineup that aligns with your company’s goals and values.
Your sponsorship helps us continue offering affordable and engaging screenings to everyone in the community, creating a meaningful connection between your brand and our audience.
Benefits Include:
• “Sponsored by” acknowledgment on ticket line for sponsored screening(s)
• Recognition:
• Full screen digital ad in TFH prior to sponsored screening(s)
• Logo and link on sponsored film page(s) on website
• In annual Report to Community
• At Donor and Partner Appreciation event
• At Season Launch/Members’ Night
• In PAC season brochure
• On PAC website’s sponsor page
• On social media
• On print materials when available
• Opportunity to engage with patrons at sponsored screening(s) through on-site lobby activation
• Five TFH combos (each combo has two admissions plus concession voucher for two non-alcoholic drinks and one medium popcorn) valid all season long to any TFH screening
• Two complimentary tickets for each sponsored screening
• 20% off advertising and sponsorship add-ons
You will be the exclusive sponsor of your sponsored film(s) at TFH.
Sponsorship Commitment $400*
Discounts available for sponsoring two or more films (must be confirmed at same time):
* Please note, HST
2025/26 SPONSORS & PARTNERS
Naming Sponsor
Series Sponsors
Box Seat Sponsors
Performance Sponsors
Media Sponsors
BE OUR GUEST
Experience the magic of the FirstOntario Performing Arts Centre firsthand! We warmly invite you to join us for a personal tour, an engaging meeting, or an unforgettable performance. Let’s connect and explore how we can create meaningful partnerships that align your business with the power of the arts. We look forward to welcoming you!
For more information on sponsorship and partnership opportunities, please contact:
Andrea Boitor, Business & Partnership Associate aboitor@firstontariopac.ca 905-322-9845
CURTAIN CALL
Drawing inspiration from Indigenous Wampum belt, the Curtain Call sculptural installation designed by visual artist Lilly Otasevic adorns the eastern wall of the FirstOntario Performing Arts Centre. With waves mimicking a theatre curtain, the sculpture also represents diversity, present and past as well as our inter-connectedness. The sculpture conveys the multilayered historical as well as contemporary aspects of the FirstOntario Performing Arts Centre site that was a main trade route of the Indigenous people and European settlers.