Issuu

THE FUTURE OF SMART CLOTHING

SLUSH STARTUPS TO WATCH

Fashion issue

PERFECT NIGHT OUT IN DUBAI

NAGOYA’S COSPLAY SCENE

Trends, destinations and insights for travellers • October 2014

Your l na perso y cop

THE COLD WATER CURE SAMPLING THE

BEST CZECH BREWS HIKING INTO

AUTHENTIC TURKEY

Good life

fashion

EDITORIAL

BY ARJA SUOMINEN SENIOR VICE PRESIDENT, COMMUNICATIONS AND CORPORATE RESPONSIBILTY

WWW.FINNAIR.COM KATJA PANTZAR

PRODUCER Amanda Soila

One of Helsinki’s best views is from the Savoy restaurant’s rooftop terrace.

ART DIRECTOR Sirpa Ärmänen SUB-EDITOR Anna-Maria Wasenius GRAPHIC DESIGNER Pia Hytönen CONTENT MANAGER Kati Heikinheimo ENGLISH EDITING Silja Kudel and Laura Palotie REPROGRAPHICS Anne Lindfors, Tuukka Palmio ENGLISH TRANSLATION Wif Stenger SUBMISSIONS bluewings@sanoma.com EDITORIAL OFFICES Lapinmäentie 1, 00350 Helsinki, Finland, Postal address P.O.Box 100, 00040 Sanoma, Finland, tel. +358 9 1201, fax +358 9 120 5988, e-mail firstname.lastname@headofficefinland.fi ADVERTISING SALES Media Assistant Sirkka Pulkkinen tel. +358 9 120 5921 PUBLISHER Head Office Finland PRINTED BY Hansaprint, Turku, Finland 2014 PAPER UPM Valor 61g Cover paper Stora Enso LumiArt 200g CIRCULATION 60,000 ISSN-0358-7703

Passion leads to perfection

ood food requires the right mix of creativity, commitment and practice. I recently met with the three chefs in charge of Finnair’s signature menus for 2015. Although the names of the award-winning trio are still under wraps, I can tell you that all of them are incredibly passionate and knowledgeable about their work.

The right mix of Finnish and international flavours are key to creating a top-

flight menu. Careful planning, talent, testing and a little bit of luck also help. Fresh local ingredients are favoured. For example, the legendary Savoy restaurant in Helsinki grows its own herbs on its rooftop garden, while the bees it keeps on the terrace produce delicious honey for the restaurant. Finnair passengers will have the pleasure of tasting the results of our collaboration with the chefs in Business Class on our long-haul flights next year.

EDITOR-IN-CHIEF Arja Suominen arja.suominen@finnair.com FINNAIR HEAD OFFICE Tietotie 11 A, Helsinki-Vantaa Airport, 1053 Finnair, Finland, tel. +358 9 81881, Postal address: P. O. Box 15, 01053 Finnair, Finland CUSTOMER FEEDBACK www.finnair.com > Information and services > After the flight or by mail: Customer Relations, SL/08, FI-01053 FINNAIR. www.finnair.com www.finnair.fi www.finnairgroup.com

Walking home from my meeting with the chefs, I realised that I had been reminded about the importance of passion, training, perfection and attention to detail. Next time I see a bee circling around flowers, I will remember that it’s part of the bigger picture. This issue of Blue Wings is also about the bigger picture with features on sustainable Nordic fashion, Finnish superfoods that contain plenty of vitamins and minerals, and where to find Turkey’s most authentic hiking route. Wishing you an enjoyable journey, Arja Suominen

OCTOBER 2014

BLUE WINGS

UUSI YARIS.

ANNA HYVÄN FIILIKSEN NÄKYÄ.

Uudessa Yarisissa hyvä ilis alkaa ajamisen mukavuudesta, etenkin hybridimallissa. Tunnetta vahvistavat kokoaan suuremmat, hiljaiset sisätilat. Anna iliksen kuulua musiikkina 7” kosketusnäytöllisestä Toyota Touch 2 -mediakeskuksesta, jossa on myös peruutuskamera. Mediakeskus on vakiona Active-tasosta alkaen. Multidrive S -automaattivaihteiston saa lisävarusteena, ja hybridissä automaatti on vakiona. Tutustu uuden Yarisin tunnelmaan!

Mallisto

Uusi Yaris Active alk. Uusi Yaris Multidrive S alk. Uusi Yaris Hybrid alk.

Autoveroton Arvioitu suositushinta autovero

14.370 € 15.540 € 17.920 €

3.126,55 € 3.385,98 € 2.405,24 €

Arvioitu kokonaishinta

17.496,55 € 18.925,98 € 20.325,24 €

EU-yhdistetty CO2kulutus päästöt

4,9 l/100 km 4,9 l/100 km 3,3 l/100 km

Vapaan autoedun Huolenpitosopimus verotusarvo alkaen (24 kk/30 tkm)

114 g/km 475 €/kk 114 g/km 495 €/kk 75 g/km 515 €/kk

24 €/kk 25,70 €/kk 24 €/kk

Takuu 3 vuotta/100.000 km, korin puhkiruostumattomuustakuu 12 vuotta, hybridijärjestelmän takuu 5 vuotta/100.000 km. HSD-akkuturva 8 vuotta/350.000 km. Hintoihin lisätään jälleenmyyjäkohtaiset toimituskulut.

OCTOBER 2014

COSTUME PLAY IN NAGOYA

BUSINESS MATCH-MAKING

FASHION FOR KEEPS

TOP 5 NIGHTSPOTS IN DUBAI

CZECH MATE

MINI-BREAK IN TROMSØ

CLEAN WATER MEANS BUSINESS

THE ULTIMATE SAUNA CLUB

TRANSPORTING SNOW LEOPARDS

TREKKING INTO AUTHENTIC TURKEY

Step into Japan’s hub for wild style tribes

Fall in love with the next Supercell at Slush

Slow styles with lasting appeal

Let your hair down in the hedonistic Emirate

Pilgrimage to the home of the world’s best beers

Explore the cosy Norwegian town with cosmopolitan flavour

Why Finnish H20 know-how is making waves

Visiting the society that keeps bathing traditions alive

Take a sneak peek into Finnair’s cargo hold

Meet the locals and marvel at the views along the Lycian Way

ON THE COVER: KEN HEINONEN, MODELBOOM AND JOHANNA GRÖNHOLM, PAPARAZZI BY VEIKKO KÄHKÖNEN

TRAVEL COLUMNS 10

NEWS

TECH

CULTURE

STYLE

WELLBEING

HELSINKI

Skaters at

Smart clothing appeal

Celebrating Sibelius

Playful footwear

Arctic superfoods

Play parks

the airport

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OCTOBER 2014

turn 100

56 IN THIS ISSUE

REGULARS

Helsinki, p. 20, 29, 59 Czech Republic, p. 45 Dubai, p. 42 TromsÃ¸ , p. 52 Nagoya, p. 22 Turkey, p. 72

TRAVEL MOMENT

SIXTEN KORKMAN

ALEXANDER STUBB

THIS MONTH AROUND THE WORLD

FINLAND IN FIGURES

FLYING FINNAIR

22 New border crossings

Before and during the flight

In-flight entertainment

Helsinki Airport

Maps and destinations

Corporate responsibility

Fleet

Frequent flyer benefits

OCTOBER 2014

BLUE WINGS

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OCTOBER 2014

TRAVEL MOMENT BY TIM BIRD

DAY’S END FOR ODISHA FISHERMEN AT LOW TIDE, the low-lying shoreline of Odisha on India’s Bay of Bengal coast stretches several kilometres from rolling sand dunes and casuarina woodlands to the sea itself. During the monsoon season these fabulously expansive beaches are buffeted by

storms and floods, but at other times they are popular with local Indians who come to paddle in the shallow surf, take in the salty air and watch the fishermen haul in their boats and nets under the pink glow of the evening sky. OCTOBER 2014

BLUE WINGS

TRAVEL NEWS

COMPILED BY KATJA PANTZAR

MORE SEASONAL SUMMER DESTINATIONS • Dublin begins on March 30, 2015 • Malta begins on April 2, 2015 • Athens begins on April 5, 2015 All three routes are operated to late October 2015. WWW.FINNAIR.COM

GOOD CLICKS FINNAIR, UNICEF and the Amadeus reservation system have joined forces to support children’s education in 11 different Asian countries. As of November, when booking Finnair flights online, customers will be offered the option of making a donation of 5 or 10 euros towards UNICEF’s Schools for Asia campaign.

ALL-IN-ONE APP

RAMPING IT UP

KRISTINA PATTERSSON

ro skateboarder Arto Saari and his crew host the Arto Saari Invitational at the Helsinki Airport this month in what promises to be the most original event ever held in an airport. “A match made in HEL” brings in skaters from Asia and Europe to show off their skills at the pop-up-skate park that wheels in and around the airport grounds. The event includes private sessions with Saari, who is one of the world’s top street skaters. Organised by Finnair and Finavia, the event highlights the benefits of Helsinki Airport for fast and fun transfers between East and West.

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“Airports are often seen as stressful environments, and we wanted to show that Helsinki Airport is different,” says Ville Haapasaari, Finavia’s senior vice president and director of Helsinki Airport. “This event enables us to show the benefits – such as speed – that Helsinki has to offer for transfer passengers,” he says. Fifteen million passengers pass through Helsinki Airport annually making it a major transfer hub between Asia and Europe. A MATCH MADE IN HEL October 12-13, 2014, Helsinki Airport MATCHMADEINHEL.COM

FINNAIR’S new mobile application, rolling out initially for Apple iOS devices in the fall and arriving on other mobile platforms later, offers personalised, up-to-the-minute flight information and mobile boarding passes. It can be used to check in, select seats, purchase upgrades, receive relevant offers and check Finnair Plus point status.

UPGRADING ECONOMY THE NEW Economy Comfort package on long-haul flights starting next winter features four inches of extra legroom, comfy headrests, high-quality headphones and personal amenity kits. Economy Class meal service is also being updated with an additional complimentary mid-flight snack on daytime flights, a new wine selection and complimentary sparkling wine.

Totepack No. 1

Foldsack No. 2

Gear Duffel

Duffel No. 4 Large

Tutustu kaikkiin malleihimme ja vĂ¤reihimme osoitteessa www.fjallraven.fi

TRAVEL TECH

COMPILED BY LEENA JOKIRANTA

Myontec’s smart shorts monitor muscle activity while the Buzz Way–Navigation shoe helps users navigate around cities.

BRAVE NEW WORLD OF WEARABLE TECH THE GLOBAL MARKET FOR WEARABLE TECHNOLOGIES IS RAPIDLY EXPANDING. SEVERAL FINNISH COMPANIES ARE AT THE FOREFRONT AND HAVE REMARKABLE POTENTIAL TO EXPAND BEYOND DOMESTIC BORDERS.

s the market for fitness monitoring gadgets thrives, a new generation of wearable technologies takes a step further with smart shirts, shorts and shoes. “Smart clothing offers functional apparel for sport enthusiasts and people who are interested in following their own body’s activity,” says Jarmo Hallikas, managing director of innovation management company Falcon Leader. One of the first Finnish companies to bring wearable tech to the market is Myontec, whose smart shorts placed third on the New York Times list of 32 innovations that will change your tomorrow. Designed to monitor muscle activity, the shorts are marketed primarily to professionals in the sports training and coaching sectors, but are also attracting interest from researchers in the fields of physiotherapy, wellbeing and physical rehabilitation. This autumn, Mbody smart shorts launch in the US.

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ROOTED IN RESEARCH In Finland, technical universities have a long history of research regarding various clothing materials. This work, combined with scientific understanding of sensors and wireless communication, fosters reallife future concepts. A fresh example of such university innovation is the Buzz Way–Navigation shoe designed by students from Aalto University’s product development project course on behalf of Nokia-sponsored Team Plink. With the goal of helping the user to navigate around a city, whether at home or abroad, the smart shoe guides the wearer via vibration signals to pre-chosen destinations, thus allowing the user to enjoy the journey rather than stare at a digital map. A prototype of Buzz Way was launched last May and the project will be presented in Silicon Valley to gauge initial response.

BEND IT LIKE FABRIC Helsinki-based Canatu has developed a revolutionary nanomaterial that can be freely bent, formed, twisted or rolled without losing electrical conductivity. Deposited in nanometre scale thin films, the flexible touch components are ideal for durable and light wearable electronics. New touch technology, particularly in wearable and flexible electronics, has been gaining a lot of interest lately and the market for flexible and curved displays is expected to reach 23 billion euros by 2023. Canatu is currently working with 30 major clients on the production of the first prototypes of smart phones, tablets and smart watches utilising Carbon NanoBud® material.

TO BREAK THE RULES, YOU MUST FIRST MASTER THEM. IN 1993, AUDEMARS PIGUET CHANGED THE WORLD OF THE SPORTS WATCH FOREVER. THE POWERFUL ARCHITECTURE OF THE ROYAL OAK OFFSHORE BECAME THE ULTIMATE STATEMENT IN PERFORMANCE HAUTE HOROLOGY. THE 2014 ROYAL OAK OFFSHORE COLLECTION MOVES THE GAME ON ONCE MORE; THE HAND-ENGRAVED 22 CARAT GOLD OSCILLATING MASS NOW VISIBLE THROUGH THE SAPPHIRE CASEBACK, A WINDOW ONTO 139 YEARS OF HOROLOGICAL MASTERY.

ROYAL OAK OFFSHORE IN PINK GOLD. CHRONOGRAPH.

TRAVEL CULTURE

COMPILED BY LAURA PALOTIE

COUNTDOWN BEGINS FOR SIBELIUS JUBILEE HACK THE MUSIC

Jean Sibelius’s former home, Ainola, is located about 40 kilometres from Helsinki.

ecades before Alvar Aalto, Mari mekko and Nokia, Jean Sibelius was defining Finnish culture to the world. Most famous for Finlandia, which he wrote in 1899 to inspire Finn ish nationalist sentiment under Russian rule, Sibelius’s name is widely considered to be synonymous with Finnish identity. Next year marks the 150th anniversary of his birth. “Our aim is to solidify Sibelius’s position around the world, and to increase aware ness of his life and work among young peo ple in Finland,” says Lauri Tarasti, presi dent of the Sibelius Society of Finland and head of the project group overseeing the anniversary celebrations. In addition to a variety of concerts, an annual violin competition, a singing com petition and a composers’ competition, the calendar includes several happen

ings appealing to families and young peo ple: among these is a children’s opera at the Finnish National Opera in May and a June cycling event between two seminal Sibelius towns, Järvenpää and Hämeenlinna. Programming extends far beyond Fin land’s borders. In Germany alone, Sibel ius will be interpreted at more than 200 concerts. The Lahti Symphony Orchestra will bring Sibelius to Beijing, Shanghai and Tianjin in spring of 2015, and the LauluMiehet men’s chorus will mark the jubilee year with a six-city tour of Japan. “Sibelius’s popularity appears to be grow ing in the Far East; the Japanese Sibelius Soci ety is very active, and in his home in Ain ola [in the town of Järvenpää] we get a large number of Japanese visitors,” says Tarasti. SIBELIUS150.ORG

ONE OF THE MOST creative interpretations on Sibelius’s 150-year legacy will be held this month at the Ateneum Art Museum, where SibHack fuses music with Finland’s more recent great export: technology. Organised in conjunction with S ibelius and the World of Art (October 17 to March 22), an exhibition exploring Sibelius’s relationship with visual artists, SibHack brings multidisciplinary digital projects to Ateneum through an open submission process. Roughly ten teams interpreting Sibelius’s work through visual technology will be selected, and the winner will participate in Berlin’s Music Tech Fest in late October. “Sibelius can be viewed as a hacker of his time who was able to model his music after natural phenomena,” says Katariina Nyberg, digital producer of the jubilee year. SibHack will take place at Ateneum Art Museum from October 17 to 19. The winner will be announced at a public event starting at 2 pm on October 19.

AN OVERTURE TO SIBELIUS GET INTO THE SIBELIUS SPIRIT WITH AN ARRAY OF CONCERTS AROUND THE WORLD THIS AUTUMN. OCTOBER 24 “En Saga” by Sibelius with BBC Symphony Orchestra and conductor Sakari Oramo, Barbican Centre, London, UK (also music by Grieg, Strauss and Stravinsky) barbican.org.uk

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OCTOBER 24 TO 26 “Salonen, Saariaho & Sibelius” features the Los Angeles Philharmonic with conductor Esa-Pekka Salonen, Walt Disney Concert Hall, Los Angeles, USA laphil.com

OCTOBER 2014

NOVEMBER 5 “The Bard, Violin Concerto and Lemminkäinen Suite” by Sibelius, the London Philharmonic Orchestra with conductor Osmo Vänskä, Royal Festival Hall, London, UK lpo.org.uk

NOVEMBER 20, 22, 23 “Finlandia, The Swan of Tuonela and Symphony No. 7” by Sibelius, the Boston Philharmonic, Sanders Theater and Jordan Hall, Boston, USA bostonphil.org

DECEMBER 8 Sibelius’s birthday concert, Lahti Symphony Orchestra, Verkatehdas Arts & Congress Center, Hämeenlinna, Finland verkatehdas.fi

VELOCITY, VOLUME AND VERVE. V STANDS FOR MORE THAN JUST THE SHAPE OF THE HULL.

The Princess V57 sports yacht. Exhilarating performance at an incredible 38 knots. Spacious and stunningly styled – inside and out. With triple glass sliding doors off the main saloon create a vast entertaining area that opens to extensive outdoor seating and a well-equipped wetbar. You don’t have to choose between speed and space any longer. To find out more please contact: Princess Finland · +358 500 667754 · info@princess.fi · www.princess.fi

WWW.PRINCESSYACHTS.COM

TRAVEL STYLE

COMPILED BY KATJA PANTZAR PAULIINA SALONEN

LAPPISH TOUCH

Finnish-French duo Sanna Kantola and Bruno Beaugrand’s LUMI line of leather bags and accessories has expanded into footwear. “Shoes are a natural extension of the LUMI line – also, I love shoes as much as I love bags,” says designer Sanna Kantola. The debut line for the winter season features boots and heels with pointed, upturned toes inspired by the traditional Lappish boot that’s worn in Lapland. WWW.LUMIACCESSORIES.COM

THESE SHOES ARE MADE FOR WALKING Footwear brand Saint Vacant has teamed up with COSTO, the Finnish company that makes accessories such as hats and bags out of recycled fabrics. The anatomically shaped Leslie (€159) is a comfortable unisex sneaker made from 100% recycled denim. WWW.COSTO.FI

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FANCY FINNISH FOOTWORK “A SHOE MUST have personality,” says Minna Parikka, who was recently named Young Designer of the Year 2014 by Design Forum Finland. The 34-year-old is known for her eponymous collections of playful and humorous footwear, which ooze character. From sneakers to loafers and heels, each pair carries trademark Minna Parikka features such as bunny ears, cartoons, or hearts. Handmade in Spain and Portugal, they are sold in 25 countries around the world at prestigious stockists including Colette in Paris, Corso Como 10 in Seoul, Galleries Lafayette in Beijing, and via British luxury etailer Net-a-Porter.com. Devoted fans include pop stars

Lady Gaga and Fergie. “Footwear says a lot about the wearer and can be a way to express yourself,” says Parikka, who set up shop nine years ago and has gone on to become one of Finland’s most successful shoe designers, with a turnover of more than one million euros last year. What makes the perfect shoe? “Quality in manufacturing, material and design and a sense of humour and surprise,” says Parikka. MINNA PARIKKA UNIVERSUM Helsinki flagship store Aleksanterinkatu 36 WWW.MINNAPARIKKA.COM

You never know where a good book will take you And thatâ€™s the beauty of it. That magical feeling of being whisked away to lands far and near, not knowing what will happen next. So sit back, relax, and let your favourite book give your imagination the chance to fly.

Stora Enso is a proud sponsor of Finnland. Cool. at the Frankfurt Book Fair. For more information about our book papers, please visit printingandreading.storaenso.com.

TRAVEL WELLBEING

COMPILED BY KATI HEIKINHEIMO

ARCTIC PLANTS HAVE IT TOUGH, WHICH IS WHY MANY SPECIES OF FLORA ARE PACKED WITH NUTRIENTS FOR THRIVING IN EXTREME CONDITIONS. HERE’S THE TOP FIVE ARCTIC SUPERFOODS RECOMMENDED BY DR OLLI SOVIJÄRVI, A SPECIALIST IN INTEGRAL MEDICINE BASED IN HELSINKI.

BEAT THE BLOAT

SUPERFOOD SECRETS

FROM THE FAR NORTH

STAMP OUT STRESS The root of Rhodiola Rosea can rightly be called a cure-all. It is a powerful adaptogen helping the body and mind cope with various stressors. It energises you when you feel drained and calms you if you feel nervous. According to Dr Sovijärvi, Rhodiola is one of the most researched adaptogen herbs. “This powerful root, sometimes called Nordic ginseng, improves performance and recovery. I personally like to have some before exercising,” he says. Serving suggestion: Add 1 ml of tincture to a glass of water, 1 to 3 times per day.

SHARPER SIGHT

IRON BOOST

Bilberry has a robust flavour and colour. Strong pigmentation is a sign of its high flavonoid content. Wild blueberry contains as many as 400 different types of antioxidant. “In addition, it decreases the risk of heart and pulmonary disease, reduces eye illnesses and improves night vision, which is why British air force pilots are said to have eaten bilberry jam during the Second World War,” says Sovijärvi. Serving suggestion: There’s nothing like freshly picked bilberries with vanilla ice cream, or in a pie.

Besides delivering a painful sting, nettle is a nutritious plant packed with minerals and vitamins. It contains considerably more iron than spinach. Due to its anti-inflammatory properties, nettle has been used for centuries as a treatment for allergy symptoms, especially hay fever. Nettle is also believed to prevent prostate enlargement and eliminate uric acid – helpful especially for those suffering from rheumatism. Serving suggestion: Add half a tablespoon of dried nettle to your smoothie. In summertime, you can use raw sprouts.

ALL OF THESE superfoods are available year round in the form of tea, extract or dry supplement. They can be found at Finnish health stores and web shops such as fitnessfirst.fi and iherb.com.

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Cultivated in Europe for about 150 years, the dandelion’s delicious, rucolaflavoured leaves contain more vitamins and less nitrates than regular lettuce. The plant also contains beta-carotene and phosphorus. Similar to nettle, dandelion is a diuretic that absorbs toxins and helps flush them out of your body. A general liver and kidney cleanser, it also purifies the blood. Serving suggestion: Spice up your salad by replacing rocket (rucola) with dandelion leaves.

FOREVER FIT Nominated as 2013 medicinal plant of the year, chaga is a fungus containing an unparalleled amount of minerals, micronutrients and vitamin B. Found on birch trees, it is rich in antioxidants which neutralise the unavoidable oxidation stress that damages cells. This fungus contains over 25 times more antioxidants than an apple. Chaga’s main health benefit is its positive impact on the immune system. Its beta-glucans decrease the level of serum cholesterol, reduce blood pressure, and even facilitate digestion. Serving suggestion: Prepare an infusion seasoned with cardamom, cinnamon and cloves.

The Finest Clothing for Men in Finland

TRAVEL HELSINKI

COMPILED BY DAVE DUNNE

PHOTO BY AMANDA SOILA

PLAYFUL ANNIVERSARY

HELSINKI HIGHLIGHTS THIS MONTH THE HELSINKI BALTIC HERRING Fair is now in its 272nd year… yes, that’s right, almost 300 years. The fair – first held in 1743 – sees fishermen plying their trade in the Baltic Sea bring salted and pickled herring to Helsinki’s Market Square. As well as fish marinated in everything from rowanberries to red peppers, you can find traditional Archipelago dark bread, clothing made from the wool of island sheep and other handicrafts. (October 5-11) PORTOFHELSINKI.FI

Three Helsinki toddlers Aimo van der Brom (left), Siiri Hoppu, Hilkka Nyman and Hanna Vahtikari spend their mornings at Leikkipuisto Linja in the Kallio neighbourhood.

inland is rightly seen as one of the most child- and family-friendly countries in the world. One of the jewels in the crown are Helsinki’s play parks, which are celebrating their centenary this year. The city-funded play parks are more like community centres; a meeting place for children and families with children. “In Helsinki there are almost 70 play parks all over the city,” says Mikko Mäkelä from the City of Helsinki’s department of early education and care.

Used by about 2,000 children and 600 adults daily, these parks provide a safe environment and meaningful activities for families and school children. Free-of-charge, the Play Parks are open for 7 to 8 hours a day. The 100-year celebration has seen hundreds of events spread out over the course of the year; each with a seasonal flavour. October hosts harvest celebrations, animals at play parks, a Baltic herring festival and Halloween-themed events.

REINVENTING THE PLAYGROUND Though swings, sandboxes and slides will always be favourites of youngsters, the options available these days are much more diverse. One family-owned Finnish company has been producing a huge range of play equipment for over 40 years. Lappset Group Oy was founded in 1970 by Antero Ikäheimo, who wanted to cre-

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ate inspiring play environments where children could use their imagination, improve their motor skills, challenge themselves through play and learning. The company now exports individually designed playgrounds, themed attractions and outdoor sports equipment for all ages to over 50 countries worldwide. ANTTI KUROLA

LAPPSET.COM

FROM SELFIES TO HOLIDAY SNAPS, our personal images can be seen by hundreds, or even thousands, of people, thanks to the internet. The Finnish Museum of Photography is currently running #snapshot – an exhibition about the photographs we capture and share. Alongside interactive installations and real snapshots are works from contemporary artists such as Catherine Balet, Erik Kessels, Niklas Kullström, and Sisse Stroyer. (To January 18, 2015) VALOKUVATAITEENMUSEO.FI

THE ULTIMATE FEEL-GOOD SHOW Mamma Mia! – featuring the music of ABBA – has just begun an almost eight-month run at Helsinki’s Swedish Theatre. Songs and dialogue are performed in Swedish, but there’s a downloadable app for subtitles. The music of Agnetha, Benny, Björn and Anni-Frid needs no introduction, and British playwright Catherine Johnson meshes it wonderfully in her tale set on the Greek island of Skopelos. (To May 26, 2015) MAMMA-MIA.FI

“Lähdin kikkailemaan futuureilla. Meikäläisen spekulaatiot eivät ihan osuneet maaliin. Turskaa tuli.”

JÄTÄ IHMEESSÄ SIJOITTAMINEN ASIANTUNTIJAN HUOLEKSI. Se käy helposti: varaa aikaa tapaamiseen osoitteessa www.fim.com, lähetä yhteydenottopyyntö asiakaspalvelu@fim.com tai soita (09) 6134 6250. Tehdään sinulle sopiva suunnitelma yhdessä.

SIJOITTAMISEN ASIANTUNTIJA.

Palveluntarjoaja: FIM Pankki Oy.

A flea market is held on the grounds of Osu Kannon Buddhist temple on the 18th and 28th of every month.

COSPLAY CAPITAL NAGOYA JAPAN’S INDUSTRIAL POWERHOUSE IS HOME TO A WILD MASHUP OF STYLE TRIBES – AND FOOD LIKE NOWHERE ELSE ON THE PLANET.

W TEXT BY SILJA KUDEL

PHOTOS BY SHUTTERSTOCK, WORLD COSPLAY SUMMIT AND SILJA KUDEL

hat springs to mind when you see “Nagoya” on the departures board at the airport? Few would fault you for drawing a blank. For many, Japan’s fourth largest city remains hid-

den beneath the tourist radar. With its bewildering array of eateries and fashion subcultures, the birthplace of Toyota serves up a healthy helping of Kūru Japan (Cool Japan) in an easily digestible package, yet with an added perk: virtually no tourists. A westerner can go for days feeling like the only gaijin (foreigner) in the city.

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LOVING THE LOLITAS Exit Nagoya Station and be greeted by a miniature version of Tokyo, but head for the colourful Osu district and a decidedly zanier side of the city reveals itself. Next to Osu Kannon Temple is the entrance – like Alice’s rabbit hole – to a wonderland for the alternative shopper. Osu Shopping Arcade is a maze of over 400 eateries and boutiques packed with treasures from retro curios and street fashion to vintage kimonos and jeipoppu (Japanese pop music). A great spot for people-watching is Osu’s famous landmark, the giant maneki-neko (beckoning cat) in the centre of Fureai Plaza, an unofficial catwalk for Nagoya’s myriad fashion tribes. Skaters, Goths and

A record number of international performers gathered in Nagoya for the 12th World Cosplay Summit last summer..

quasi-Victorian steampunks nonchalantly strut their stuff, demurely observed by macaroon-nibbling Lolitas in their knee socks, Hello Kitty corsets and frilly petticoats. On weekends numerous Lolita clans can be spotted milling around Osu, representing everything from the child-like “sweet” style (ama-rori) and darkly striking Gothic look (gosu-rori) to kimono-wearing wa-rori with their paper umbrellas. MAD ABOUT MANGA A unique subculture flocks to Nagoya every summer for the annual World Cosplay Summit (WCS), where national teams compete for the title of Grand Cosplay Champion. Cosplay – a portmanteau of “costume” and “play” – has witnessed an explosive boom in recent years, with a global community of fans investing all available resources and creativity into dressing up as fictional characters from a Japanese manga (comic), anime (animation) or video game. “Cosupure Seichi (Cosplay Holy Land) is a term referring to Nagoya as a focal gathering point for cosplayers from around the world. The term comes from the popular Japanese expression Seichi Junrei (pilgrimage site) and is often used of anime fans visiting

locations around Japan which appear in their favourite animation titles,” explains Shinichi Miyawaki from the WCS Executive Office. “Cosplay is quite often seen in Japan as something that should be enjoyed in private or hidden spaces. The WCS strives to create an environment where cosplayers can celebrate freely anywhere in the city. Our event has turned out to be Japan’s most popular cosplay festival according to the popular cosplayer SNS Cosplayers Archive,” adds Miyakawi. Highlights of the summit include red carpet parades of over 1,000 cosplayers snaking through the arcades of Osu and Nishiki street, cheered on by crowds of thousands.

OSU IS A CATWALK FOR THE CITY’S MYRIAD STYLE CLANS.

LINK AND ZELDA IN THE FLESH A record number of cosplayers gathered at the Aichi Arts Centre for the 12th edition of the summit this year. Twenty-two teams from around the world competed in the ten-day event, with Nek and Nichi from Kaliningrad taking the grand trophy performing as OCTOBER 2014

BLUE WINGS

Shrines meet skyscrapers in the architectural layer-cake that is downtown Nagoya.

Avoid dining at noon: most eateries are then packed with salarymen.

Oddly satisfying: green tea noodles served on ice.

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IRASSHAIMASE! The Japanese for “welcome” is announced loudly whenever you enter a restaurant – which are more than plentiful in this city of hearty comfort foods found nowhere else in the world. Sushi-go-rounds are conspicuous by their absence: Nagoya is strictly a noodles-and-miso (fermented soybean seasoning) town. The typical local dish is miso-based soup served with ramen (curly wheat noodles) or kishimen (broad, flat wheat noodles). Don’t feel shy about slurping – the louder the slurping, the better the food, according to locals. Nagoya’s signature dish is hitsumabushi, slow-grilled freshwater eel in a rich dark sauce served in a lacquered wooden tub. The eel rests on a bed of rice, accompanied by wasabi, green onion and other condiments. It is divided into four segments so that each quarter can be enjoyed with a different topping, or as a soup with green tea poured over it. Countless eateries are packed around the station area, Sakae and Osu, and you can look forward to a mouth-watering meal even in the lowliest izakaya. Ordering is easy, as most menus are illustrated: just point.

Leading the parade through the arcades of Osu are Cosplay Grand Champions of 2014, Nek and Nichi of Team Russia.

Link and the Puppet Princess Zelda from the popular Nintendo game The Legend of Zelda. Realistic swordsmanship added a dynamic touch to their performance unseen in previous years. “It’s a real miracle for cosplayers from Russia to become champions in Japan. Some say it’s hard to impress Japanese audiences. Our performance was unusual, featuring humour and clanging of real metal swords instead of recorded sound effects,” says Nek, alias Ekaterina Polygalova. Nek and Nichi spent six months training and as much as 770 euros on their costumes and accessories. The investment paid off, if only for the chance to visit Cosplay Holy Land, affirms Nichi, Evgeniy Polygalov. “Nagoya really is the capital of cosplay. It is supported on the highest level, and many cosplay events are hosted here throughout the year. The locals just love cosplay. We were invited to an official meeting with the mayor of Nagoya and even he was really into cosplay,” adds Nichi.

Team Hong Kong dress ed as fleet and Yukika girls Shima ze from the kaze online card manga seri game and es Kan Colle .

THE TOUGH GO SHOPPING

Loving cosplay as they do, Nagoyans have even adopted costume-like elements in their street fashion. Often it is difficult to tell whether you are looking at a cosplayer or an adherent of some other avant-garde style subculture. If, however, your fashion taste runs more in the direction of kireime kei (conservative, minimal), make a bee-line for the Sakae district with its countless bouOCTOBER 2014

BLUE WINGS

Nothing slippery about this eel: send your tastebuds to heaven with hitsumabushi.

NOODLES RULE Yamamoto-ya comes warmly recommended by designer Yuu Itou for miso nikomi-udon, a classic Nagoya dish of thick, hand-made chewy noodles in hot miso stock. You will soon appreciate why patrons are provided with bibs. Yamamoto-ya Seven locations around Nagoya YAMAMOTOYAHONTEN.CO.JP/

D-EELICIOUS The Atsuta Horaiken Honten chain is a Nagoya institution, famed for its trademark eel dish hitsumabushi. The original establishment near Atsuta-jingū has been in business since 1873. Branches are also found at Matsuzakaya Department Store. There might be a queue, but it’s well worth the wait. Atsuta Horaiken Honten 503 Godo-cho, Atsuta-ku

PIG OUT

Yabaton Honten is where meat-lovers congregate for another classic Nagoya dish, miso-katsu (deep-fried pork cutlet in rich, red miso sauce). This eatery is easy to find: just look for the giant four-storey beckoning pig called Bu-Chan. Yabaton Honten 3-6-18 Osu, Nakaku YABATON.COM/

DIY DINNER Take the lift to the rooftop terrace of the Mitsukoshi Department Store and barbecue your own pork and octopus at the tabehōdai (all you can eat) and nomihōdai (all you can drink) buffet for 3,900 yen (€28). Warning: the free whiskey takes its toll on some patrons. Mitsukoshi beergarden Sakae 3-chome, 51 NAGOYA.MITSUKOSHI.CO.JP/

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OCTOBER 2014

Japanese teens aspire to look kawaii, reflecting the national obsession with cuteness.

tiques, department stores and flocks of fashionistas toting luxurylabel shopping bags. In few cities will you see so many mobs of immaculately dressed young men spending their Saturdays ‘shopping with the lads’. In Sakae’s Nadya Park, drop in at the International Design Centre and the Loop Creators Shop. Among the exhibitors are local design duo Marimomen, Yuu Itou and Mari Muraguchi, whose fun style fusions revive ancient Japanese artisan practices. “We translate traditional crafts for a modern lifestyle, using vivid colours and pop patterns,” says Itou. The same applies to Nagoya overall: tradition and modernity inform each other in its urban identity and cityscape. Marimomen’s top-selling items include Jika-tabi, a modern take on the split-toe boots traditionally worn by artisans. “They’re light and fit like modern sneakers, with a comfortable barefoot feeling. We updated their look with colourful dyes and handdrawn elements,” says Itou. A UNESCO City of Design, Nagoya is a magnet for a growing creative community, says Muraguchi. “The best place to catch the work of local artists is at the Creators Market held twice every year, where over 3,500 exhibitors sell a wide variety of original items.” If downtown Nagoya strikes you as too upscale, delve into the lesser-known pockets beyond Sakae and make startling discoveries hidden between the cracks. Stranded in the sprawl behind a grey office block you might well stumble upon an incongruously serene oasis such as the Fukushoin roadside temple.

YOUNG MEN SPEND SATURDAYS “SHOPPING WITH THE LADS.”

WWW.WORLDCOSPLAYSUMMIT.JP/EN WWW.IDCN.JP/LOOP/ MARIMOMEN.COM/WWW.CREATORSMARKET.COM/

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P U G N I K O HO H S U L S AT NOVEMBER SEES HELSINKI HOST THE CORPORATE WORLD’S ANSWER TO POWER DATING. SLUSH IS WHERE INVESTORS HOPE TO FALL IN LOVE WITH THE NEXT SPOTIFY OR SUPERCELL.

“

TEXT BY SILJA KUDEL

PHOTOS BY JUSSI HELLSTEN, AKI RASK AND SAMULI PENTTI

eliable investor looking for promising startup with intent of starting a serious relationship.” This could well be the byline of Slush, one of the world’s premier business matchmaking events. The two-day conference – this year moving to a larger venue – connects venture capital with next-generation tech talent from around the world, spanning industries from gaming and cleantech to healthcare and life sciences. Slush began as a small gathering of Finnish entrepreneurs brainstorming at a pub. Seven years later, it has grown into one of the world’s leading events of its kind, attended last year by 118 major

Former Finnish prime minister Jyrki Katainen officiated the ZenRobotics product launch. Co-founder and ex-rapper Jufo Peltomaa at left.

own surroundings. But we sometimes find ourselves explaining to foreign visitors that our event is not named after the frozen beverage,” says Slush CEO Miki Kuusi. “The rebellious feel of the Cable Factory (industrial space turned into cultural centre) was a crucial part of the identity of Slush, but moving to the Helsinki Exhibition and Conference Centre will allow us to really take the event to the next KARI VOUTILA, 3D ONLINE FACTORY level. For instance, we will be able to organise over twice the amount of meetings between investors and CANNES OF THE TECH WORLD startups,” notes Kuusi, who hopes to see The event is named after the watery snow Finland evolve into a similar epicentre you get in the Nordics in November. for the entrepreneur and tech commu“Instead of trying to copy Silicon Valley, nity as Cannes is for movies or Milan is for we wanted a name stemming from our fashion.

international venture funds, prominent politicians and 350 international journalists sniffing out the latest tech trends. The participating startups attracted more than $180 million (€139 million) in funding.

“EITHER YOU’RE IN SLUSH OR YOU’RE OUT.”

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BLUE WINGS

STARTUPS TO WATCH 2014 SPOT DIGGER This mobile app for skaters and snowboarders was chosen as Finland’s best Android service last year. “We’re the leading app in our niche worldwide. Now we’re ready for the next step. We will be unveiling a gamechanger that we’ve kept quiet for a good two years. Come and see us at Slush 2014 to find out more,” says co-founder Fredrik Sirviö. SPOTDIGGER.COM/

ME2WE Touted as “the next LinkedIn for projects,” Me2we will debut its innovative platform connecting universities, businesses and talent. “We integrate real company projects to university courses in a unique way. For talent, Me2we is a passive jobseeker tool. For companies, it’s a flexible way to recruit business talent,” says founder Petri Tuomela. ME2WE.FI

PARAKEY A more organised life is the mission of this Swedish startup. “We turn your smartphone into a digital keychain and make all the keycards and tags on your old keychain look like Stone Age technology,” says co-founder Jonas Arvidsson. PARAKEY.CO/

3D ONLINE FACTORY LTD This Kuopio-based startup stands at the forefront of the next industrial revolution: 3D printing. The company is launching the beta version of its service platform Launzer.com late in October. “It’s a platform for brands and consumers to meet, whether the printing takes place in homes or at printing services,” says CEO Kari Voutila, who founded the company last year. LAUNZER.COM/ 3DONLINE.FI/

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Last year’s Slush was attended by over 350 media representatives. They wrote over 600 articles reaching more than 120 million readers.

This year’s line-up of guest speakers includes Hiroshi Mikitani, founder of the hugely successful e-commerce giant Rakuten, Supercell co-founder and CEO Ilkka Paananen, who sold 51 per cent of the company to Softbank last autumn for $1.5 billion (€1.16 million), as well as Sami Inkinen, co-founder of Trulia, which was acquired by Zillow for $3.6 billion (€2.78 million), in August. ROCKING ROBOTS All the current tech incumbents and up-and-coming stars will be at Slush to wow investors and launch new products. Any bold startup with a grand vision and a gutsy attitude is welcome to take the stage in the pitching competition. Among the fresh faces to share their story last year was ZenRobotics, creators of revolutionary recycling technology based on intelligent robotics. They launched a semi-mobile version of their recycler at Slush 2013, bringing the same efficiency boost to recycling as the advent of robots brought to the auto industry. “We were very pleased with the visibility it brought us. As a largescale event with a lot of media attention, it’s a great platform for getting your company known. We also made many new contacts, including potential candidates for recruitment,” says ZenRobotics CEO Juho Malmberg. He adds: “Thousands of companies and investors from all around the globe – what more could you ask for? But with such a massive scale, you have to have a powerful message to get noticed.” l

ZENROBOTICS.COM/ SLUSH.ORG/ November 18–19 Helsinki Exhibition and Conference Centre, Finland

OSLO TEEMA

TEXAS

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www.pohjanmaan.com

On him: Men’s sweater €280 and coat €760, both Anna Ruohonen. Gray trousers € 170, Samuji. Ankle boots €249, Saint Vacant. On her: Women’s coat with ripped hem, €600, Samuji. Frill skirt, €720e, Anna Ruohonen. Ankle boots €329, Terhi Pölkki. Brimmed hat €19,90, Global and knee-high socks €12,95 Vogue, both Stockmann.

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STYLISH A NEW ERA OF FASHION BIDS GOODBYE TO DISPOSABLE CLOTHES AND WELCOMES STYLES WITH LASTING APPEAL. TWO TOPICAL WRITERS SHARE THEIR EXPERTISE WITH BLUE WINGS FOR LOOKS THAT ARE GOOD FOR YOUR WARDROBE AND THE GLOBE.

TEXT BY AMANDA SOILA STYLE BY MILA PENTTI

PAUSE FOR THOUGHT

PHOTOS BY VEIKKO KÄHKÖNEN

OCTOBER 2014

BLUE WINGS

AS A NEW MOVEMENT CELEBRATING SLOW, MINDFUL FASHION IS SPROUTING IN THE WORLD’S TRENDIEST HUBS, TWO FINNISH AUTHORS ARE RETHINKING THE WAY WE APPROACH CLOTHES.

LESS IS LUXURY Saramäki’s themes of detoxing our wardrobes with more mindful shopping habits form part of a wider phenomenon that is 34 BLUE WINGS

OCTOBER 2014

STAND OUT FROM THE CROWD Fast fashion culture carries with it the predicament of quickly moving, seasonal trends which mean that the must-have autumn shirt will look terribly outdated come spring. While the quickly passing trends dominate fast fashion, slow fashion or “forever fashion” as The Guardian dubs it, is all about lasting appeal. “Trends come and go, but style is forever,” says Jani Niipola, whose recent book Vapaa Tyyli (“Free Style”) inspires men to take a more mindful approach to their clothing choices. Style, Niipola implies, is as much about the thought you put into what you buy as it is about fashion. Lasting, comfortable and great-looking materials, timeless cuts and knowing what type of clothes make you look the person you want to be, are Niipola’s core ideas. “If you know something about the fashion industry and the dress code, you can relax in the knowledge that you also know when you may ignore a rule or disregard a passing trend. Men’s style is about both making intelligent choices and being a rebel,” he says. l

MEET OUR EXPERTS Seeking clothes with lasting style, ethical production and durable materials, Rinna Saramäki and Jani Niipola have worked together with Blue Wings stylist Mila Pentti to create the styles in this story.

KIRA LESKINEN

steadily moving from the margins to the mainstream. A couple years ago, collective antipathy towards fast food, with its poor nutrition, questionable ethics and meaningless consumption, reached a culmination point that resulted in the birth of slow food movement. Now the fashion world is following suit. The term “slow fashion” – initially coined by London-based sustainable design consultant Kate Fletcher in 2008 – has been reaching new heights as people grow weary of the pitiful quality, dodgy production and sheer quantity of easy-come, easy-go clothes. Designers are seeking to create pieces using local suppliers and ecological materials without compromising the style, while major retailers, from Levis to Marks&Spencer have started sustainable lines.

RINNA SARAMÄKI In her most recent book, Hyvän Mielen Vaatekaappi (“The Happy Wardrobe”) Rinna Saramäki guides you through solving your clothing troubles and the ills of global fashion industry in one go. This feel-good book inspires you to rethink your shopping habits and fall in love with great clothes. Hyvän Mielen Vaatekaappi (Atena 2013)

ELINA SIMONEN

ever before in human history have we been able to amass as much clothing as we can today. It is only too easy to wander off to the nearest mall to satisfy your thirst for “something new” and most of us have more clothes than it’s possible to list off the top of our heads. Yet, rather than promoting wellbeing, overflowing closets seem to form a source of anxiety and stress. Who hasn’t experienced that terrible feeling of combing through piles and piles of clothes without finding one single item suitable for the morning meeting? This is the paradox that made Helsinki-based author Rinna Saramäki realise that it’s about time we rethink our relationship with clothes. A selfconfessed fashion hoarder with taste for pretty lace dresses, she used to buy clothes on the spur of the moment, only to pout in front of her wardrobe when the mismatched clothes wouldn’t coalesce into an outfit. Inspired by US consultant Courtney Caver’s idea of selecting 33 pieces of clothing to wear for three months, Saramäki recently wrote a book titled Hyvän mielen vaatekaappi (“The Happy Wardrobe”) which has been inspiring Finns to give their closets a thorough cleanse. “There are just too many clothes, and rather than enriching our lives, they make things more complicated,” she says. Saramäki voices some of today’s most topical wardrobe concerns, both ethical and practical, yet her ideas for revolutionising your wardrobe are unpretentious: plan well, don’t compromise on quality and invest in clothes that you love and that fit your style.

JANI NIIPOLA Journalist, author and popular blogger Jani Niipola takes a humorous approach to men’s style. His recent book, Vapaa Tyyli (“Free Style”), gives detailed advice on how to dress from picking the right suit to wearing a bow tie, and offers hints on when it’s okay to break free of conventions. Vapaa Tyyli (Johnny Kniga 2014)

MODELS KEN HEINONEN FROM MODELBOOM AND JOHANNA GRÖNHOLM FROM PAPARAZZI ROCK THESE LASTING LOOKS SUGGESTED BY OUR EXPERT AUTHORS.

THE BACKBONE OF A MAN’S WARDROBE IS A WHITE SHIRT, WHICH IS EASY TO COMBINE WITH VARIOUS OUTFITS, SAYS JANI NIIPOLA.

On him: Men’s A-line coat €590 and paper cotton shirt €160, both Samuji. On her: Blue wrap coat, €340 R/H and turtleneck flatknit €270 Anna Ruohonen.

OCTOBER 2014

BLUE WINGS

EVERY MAN’S WARDROBE SHOULD INCLUDE A PAIR OF CLASSIC, GOOD QUALITY TROUSERS, SAYS JANI NIIPOLA. Sweater €280 Anna Ruohonen. Trousers €170, Samuji.

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OCTOBER 2014

A-line casual Raide-dress €299, Marimekko. Necklace with smokey quartz €400 and heart pendant, €555, both OZ Jewel.

OCTOBER 2014

BLUE WINGS

JANI NIIPOLA SUGGESTS KEEPING AN EYE ON A FINE FINNISH BRAND NAMED MAKIA, WHICH HAS LOADS OF INTERNATIONAL STREET CRED.

On him: Costo hat €65 and Pure Waste t-shirt €19,90. Shirt 85€, Makia. On her: Striped merino wool sweater €329, Vuokko. Necklace with smokey quartz €400 and heart pendant, €555, both OZ Jewel.

RINNA SARAMÄKI PICKS A PURE WASTE T-SHIRT AND A COSTO HAT − BOTH ARE MADE FROM 100% RECYCLED FABRICS.

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A CAREFULLY CHOSEN CARDIGAN AND SCARF ARE KEY ELEMENTS IN WINTER DRESSING, SAYS RINNA SARAMÄKI.

Top: The scarf is made from the undercoat of Tibet Mastiff, €450, Sanski. Cardigan €220 and belt €140, Samuji. Shoes €315, Minna Parikka, ankle socks €12,90, Tommy Hilfiger, Stockmann. Top right: Double-breasted wool coat, €429, Andiata. Square ring €960, Pink quartz ring €840 and golden ring €550, all OZ Jewel. Right (on him): Coat €759, Tagliatore and pocket square A.Christensen €45. Double-breasted jacket €549, Tagliatore polo sweater €135, Gran Sasso, checkered trousers €249, Dondup scarf, €249. All from Sauma. Twin-coloured made-to-measure shoes, The Left Shoe Company €355. Right (on her): Turtle neck sweater €139 and wide leg trousers €179, both from Andiata. Rabbit ear shoes €285, Minna Parikka. Shoulder bag Kasperi €305. Sunglasses €455, Gucci. Women’s Booklyn bike €625 and three-gear Bristol bike €725, Pelago Bicycles.

OCTOBER 2014

BLUE WINGS

A SIMPLE, GOOD QUALITY PARTY DRESS IS A SENSIBLE AND SUSTAINABLE INVESTMENT.

Feminine Wellington boots are a useful addition to any shoe collection. Full-length dress €920 and frilly skirt €720, both Anna Ruohonen. Wellington boots, Nokia Footwear by Julia Lundsten €149. Wicker hat €130, Samuji.

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OCTOBER 2014

RINNA SARAMÄKI: ALL MINNA HEPBURN’S ECOLOGICAL, VINTAGEINSPIRED DRESSES ARE EASY TO ADAPT FOR EVERYDAY WEAR OR SPECIAL OCCASIONS.

Minna Hepburn’s white lace dress and feather headwear, price available on request.

MAKEUP AND HAIR BY AINO-SOFIA KOJONEN Stocklist: Andiata +358 9 6225006, Anna Ruohonen Concept Store Helsinki +358 50 5550966, Anna Ruohonen Paris / La Petite Maison de Couture de Anna Ruohonen Paris +33 0 143270889, Costo / Pure Waste Textiles +358 40 7395811, Gucci Eyewear +358 800 0850, Makia +358 50 3458651, Marimekko +358 9 7587272, Minna Hepburn +44 0 2077353270, Minna Parikka +358 9 667554, Nanso +358 20 1258590, Nokia Footwear +358 20 791 4000, OZ Jewel +358 9 6224433, Pelago Bicycles +358 45 6572069, Pure Waste Textiles +358 40 7395811, R/H +358 44 7021111, Samuji +358 50 3082868, Sanski sanski@rukkijarautapata.com, Saint Vacant +358 5005430750, Sauma +358 9 495524, Stockmann +358 9 1211.

OCTOBER 2014

BLUE WINGS

DUBAI BY NIGHT

ZUMA Ask anyone who lives in Dubai for a recommendation for a night out, and theyâ€™re almost guaranteed to bring you to this trendy Japanese bar and sushi restaurant. Seating some 300, the place is done up in soft, subtle brass tones that scream modernist design, and itâ€™s often awash in chilled-out trance beats. Specialties include tempura, nigiri, jumbo tiger prawn and buttery soft shell crab izakaya-style (brought to the table continuously, rather than all at once). It can get a bit loud for conversation, especially once the (pricey) libations start flowing in the sake lounge. Gate Village 6, DIFC, +971 4425 5660 ZUMARESTAURANT.COM

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DUBAI BY NIGHT

NIGHTSPOTS COME AND GO IN THIS HEDONISMFOCUSED EMIRATE FASTER THAN YOU CAN SAY THE WORD BURJ. AFTER A SLEEPLESS WEEKEND SPENT OUT ON THE HUNT FOR THAT ELUSIVE BEST NIGHT EVER, WE’VE FOUND THE FIVE BEST VENUES OF THE MOMENT TO LET DOWN YOUR HAIR. TEXT BY ROGER NORUM

FARES JAMMAL

TOP

JETTY LOUNGE This elegant beachside bar is probably the closest you can get to St Tropez in Dubai, and makes an excellent spot for a sundowner. The whitewashed Orientalist décor leads to an outdoor terrace, which sports corner sofas, chaise longues and illuminated chairs where you can snack on mezzes, quiches and cheeses amidst flickering candles and subdued lighting. The clientele tends to be well-connected singles, but you’ll find less pretentiousness here than you might think. Open daily 2pm until late. One & Only Royal Mirage Al Sufouh Rd, +971 4399 999

MUSICHALL This supper-variety club, one of Dubai’s hottest tickets, is based on the wildly successful Beirut institution of the same name. A dozen heavily vetted musical acts are showcased each night – from Lebanese chanteuses and reggae bands to concert violinists and spoon percussionists. There is a refined elegance everywhere, thanks to heavy red velvet, plush seating and well-dressed clientele. Great food is also on offer, but beware the minimum spend: Dhs300 (€63) at the bar; 450Dhs (€94) at tables. Jumeirah Zabeel Saray, Palm Jumeirah +971 56 270 8670 THEMUSICHALL.COM

ROYALMIRAGE.ONEANDONLYRESORTS.COM NICHOLAS DUMONT

360º Looking out to sea at the end of a narrow peninsula, this exclusive cylindrical bar-club recalls the lair of a Bond villain and offers wondrous panoramas of the Dubai coastline. There’s an Asian-inspired menu, an in-house mixologist and plenty of garishness – think neon lighting, globe-lights and swirling screens. Still, this doesn’t seem to stop a very monied crowd from turning the place into a bouncy, bougie electro playground after hours. Jumeirah Beach Hotel, Jumeirah Rd +971 4406 8999 JUMEIRAH.COM

NIGEL BRAND

VAULT One of Dubai’s it bars, Vault has one undeniable thing going for it: it sits on the 71st and 72nd floors of the tallest hotel in the world. The tables offer unbeatable panoramas of Dubai, and you can find chic little snacks such as half shell oysters, gold-plated sushi rolls and wagyu beef sliders – as well as a fine selection of cigars. Once you’re really ready to party, visit the VIP Room club in the same complex (viproom-dubai.com). JW Marriott Marquis Hotel Dubai, Sheikh Zayed Road +971 4414 0000 JWMARRIOTTMARQUISDUBAI.COM FINNAIR FLIES to Dubai up to five times a week.

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BLUE WINGS

We keep Leif Johanson’s promises.

Viared outside Borås is always a hive of activity. It’s home to Ellos’ central warehouse where every day tens of thousands of packages are dispatched to customers throughout the Nordic region.

“We must deliver to the right place at the right time. If we say the goods will arrive the next day then they must. For this is to work, we need a truly great logistics partner. And that’s exactly what we have.”

To make sure everything works as it should, Ellos relies on PostNord Logistics.“We have no physical contact with our customers, so it’s especially important we keep our promises,” says Leif.

Learn more about our collaboration with Ellos at postnordlogistics.fi/ellos

PostNord Logistics is a part of PostNord group together with Swedish Post, Post Denmark and Strålfors.

Litoměřice in the Czech Republic, a WHO “Healthy Town,” is home to an excellent microbrewery.

CZECH LIST

FOR THE ULTIMATE BEER TOUR

FOR BEER-LOVERS, A VISIT TO THE CZECH REPUBLIC REPRESENTS A PILGRIMAGE TO THE HOME OF SOME OF THE WORLD’S BEST BREWS. TEXT AND PHOTOS BY TIM BIRD

t’s rich in minerals, it helps you sleep, and it quenches your thirst. And in the Czech Republic, beer is at the heart of everyday life. Visitors to Prague have a wealth of beer-themed options on their doorstep, with other refreshing attractions within a short hop of the capital. Czech beer, produced by around 240 breweries across the country, is relished for its quality as much as its quantity, with Primator voted the world’s best

OCTOBER 2014

BLUE WINGS

The Groll microbrewery and restaurant in Plzen

brew in the UK’s yardstick World Beer Awards last year. The hops-strong character of Czech beer is imitated the world over, but there is nothing quite like the real thing. Annual consumption is estimated at about 150 litres per capita and hop cultivation for brewing dates back more than a millennium. This, then, is essential territory for beer aficionados. MONASTIC TRADITION Veer off the beaten track of Prague’s Old Town bars and restaurants and head for the Břevnovský Klašter Pivovar brewery shop and Klášterní Šenk microbrewery bar, next to the imposing 10th century Benedictine Břevnov monastery and abbey. The brewery here dates back several centuries but the current version has been brewing since 2011. Six beers are served on tap, including the befuddling Benedict’s 20° Imperial Pilsner and refreshing Klaster 11° lager. Czech beers are graded in strength – the higher the number, the stronger the beer. But these figures don’t stand for actual alcohol content.

Petr Janik, director of the Břevnovský Klašter Pivovar, pours a sample.

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REFUELLING STOP Monasteries and beer are often mentioned in the same breath in this country. The Strahov Monastery Brewery is conveniently placed near the entrance to Prague Castle, providing

the perfect refuelling stop for thirsty sightseers. Don’t make the mistake of calling in before sightseeing: even the weakest of the St Norbert brand beers concocted and served here, a semidark Amber, registers 5.3 per cent alcohol, while the seasonal Christmas ale at 7.7 per cent will keep you based close to the bar when winter comes. An opportunity to learn some local vocabulary: start with na zdraví – cheers. A HEALTHY HEAD Jump on a train to the Bohemian town of Litoměřice where the rivers Labe and Ohře meet about 70 kilometres north-west of Prague and be charmed by the mixture of Gothic, Renaissance and Baroque architecture. Litoměřice is a member of the World Health Organization Healthy Town project, and in the Czech context, beer – in moderation – is considered part of a healthy outlook. The Labut microbrewery, hosted by manager Sabina Žáková, proves the point with a range of invigorating brews, all served with the requisite frothy head. “Czechs know that beer should have a ‘hat’,” says Sabina. “It is aesthetically satisfying and releases the aroma.” HOP STOP The aroma of Czech beers owes much to the hops that flavour them. One of the features of the Bohemian countryside, dotted with church spires and fertile rolling hills, is the spectacle of row after row of hop trellises, the crucial structures for cultivating this plant. At the heart of hop-growing country is the exquisite old town of Žatec, site of the “world’s smallest hop garden” next to the town square, as well as the Hop & Beer Temple and its adjacent microbrewery bar. This quirky museum describes the regional history and culture of hops and brewing. The ascent of its viewing tower is rewarded with broad panoramas of the surrounding landscape – and a 3D presentation during the elevator ride.

PANIIKKI?

PUNASTUTKO? SYMPAATTINEN SALPAUS,

Old barrels in the cellars of the old part of the Pilsner Urquell brewery

The picturesque town of Žatec is home to the “world’s smallest hop garden.”

A mouthwatering selection at the Labut microbrewery

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St Norbert brand beers are served at the Strahov Monastery Brewery in Prague.

BŘEVNOVSKÝ KLAŠTER PIVOVAR BREWERY SHOP AND KLÁŠTERNÍ ŠENK MICROBREWERY BAR PRAGUEBEERGARDEN.COM/SHOPS/BEER/ BREVNOVSKY-KLASTER-BEER-SHOP

STRAHOV MONASTERY BREWERY KLASTERNI-PIVOVAR.CZ

LITOMĚŘICE LITOMERICE.CZ

HOP & BEER TEMPLE CHCHP.CZ/EN/HOP-AND-BEER-TEMPLE/

THE PUB THEPUB.CZ

THE BREWERY RESTAURANT NA PARKÁNU NAPARKANU.COM/EN

PULL YOUR OWN PINTS Plzen, a 90 minute drive from the capital, is the home of light and hoppy Pilsner beer. A tour around the enormous Pilsner Urquell brewery with its labyrinth of cellars and vast copper vats is the highpoint of most Czech beer itineraries. Close to the old town square, devotees of this exquisite unpasteurised golden liquid demonstrate the art of Hladinka – beer drawn in one smooth pull – using self-serving pumps positioned at each table in The PUB (short for Pilsner Unique Bar). This too-good-to-be-true facility automatically tots up your bill as you drink and lets drinkers opt in to competitions with other tables and partner bars in Austria, Germany and Slovakia. ORIGINAL SOURCE Bavarian brewer Josef Groll (1813-87) is credited with “inventing” the bottom-fermented, long-lasting Pilsner beer type developed in Plzen (hence the name Pilsner Urquell, meaning “original source”). He is modestly immortalised at the town’s Groll microbrewery and restaurant, the latter serving solid Czech fare such as dumplings and pork. Sampling beer satisfies thirst but also fuels the appetite, a requirement happily satisfied at the brewery restaurant Na Parkánu where confit of duck leg, cabbage and dumplings for 7 euros is ample accompaniment to the draft beers. l FINNAIR FLIES to Prague twice daily.

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Me teemme tulosta sinulle Haluatko enemmän kannattavia asiakkaita, jotka tekevät isompia keskiostoksia? Vai oletko ennemminkin kiinnostunut rahankierron nopeuttamisesta, vuolaammasta kassavirrasta ja luottotappioiden pienentämisestä? Kiinnostaako kustannustehokkuus ja pääomien sekä resurssien vapautuminen liiketoimintaan? Vai sykkiikö sydämesi asiakaspalvelun parantamiselle ja asiakastyytyväisyyden kasvattamiselle?

Kyse on sinun rahoistasi

Ota yhteyttä • myynti.fi@lindorff.com • puh. 010 2700 700 • www.lindorff.fi

EUROPEAN VOICES BY SIXTEN KORKMAN

The Nordic model: an example to follow?

ast year The Economist ciency and social equity. This “third road” declared the Nordic counembraces the market economy within a tries as “the next superframework of a large public sector and model.” The magazine political control. claimed that politicians The post-2008 economic turbulence from both the left and right has affected the Nordic countries in difcould learn from this part ferent ways. Norway is protected by its oil; of the world. This is just meanwhile, Sweden has recovered admiraone example of the plethora of media covbly and Denmark somewhat more slowly. erage praising the Nordic or Scandinavian Iceland suffered a devastating banking model. crisis, while Finland has been hit hard by Is there a Nordic socio-economic structural problems in the paper and ICT model, and if so, does it perform well? sectors. What are the challenges involved, and is Is the Nordic model sustainable? There it sustainable? Is there something other certainly are serious challenges, includcountries could learn from us? ing global competition and demographic The Nordic model has three imporchange. But where there’s a will, there’s a tant characterway. istics. First, the The fact that unionisation rate Nordic citizens are TAX RATES ARE HIGH, BUT of workers is high, strongly attached MUCH OF OUR PUBLIC and labour marto the current ket outcomes are model should pave SPENDING CAN BE JUSTIFIED shaped by negothe way towards IN TERMS OF ECONOMIC tiations between tough, but muchEFFICIENCY. trade unions and needed, reforms. employer organBecause large colisations. Seclective responond, the Nordic sibilities place countries invest in human capital. This heavy demands on the political system, it includes childcare, schools, universiis important to get a strong commitment ties, R&D and (to some extent) lifefrom citizens and decision makers. long learning. Third, the welfare state The Nordic model offers many valuable extends a helping hand to citizens from lessons to other countries in areas such as the cradle to the grave. The Nordic wel- family policies, the role of women, colfare state is extensive and inclusive; our lective insurance and safety nets, innovasafety nets are more comprehensive tion policies and openness to globalisation. than those of most other countries. Whether or not these lessons can be put The Nordic model has certainly per- to good use in other countries is an open formed well in many respects in recent question: socio-economic models do not decades. Living standards are high, travel well, as they are conditional upon income inequality is low, and social specific historical and cultural circummobility is higher than elsewhere. stances. l Nordic tax rates are high, but much of our public spending can be justified in terms of economic efficiency. PubAALTO UNIVERSITY professor Sixten lic finances seem to be manageable. Korkman is the former director general at the Trust between citizens, and trust in Council of the EU’s Directorate for Economic institutions, is high. and Social Affairs. His latest book is Euro: While the Nordic model has its valutta vailla valtiota (Euro: The currency own problems, it achieves a favourwithout a state). able combination of economic effi-

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The fast connection between Asia and Europe

HEL

#MATCH MADE IN

PRESENTS

T H E A R T O S A A R I I N V I TAT I O N A L

WELCOME TO THE TOP OF THE WORLD Finnair and Finavia are organizing the worldâ€™s most unique event at Helsinki Airport, where East and West are equally close. Read more about the event at matchmadeinhel.com and join the conversation on social media with #matchmadeinHEL.

COOL, COOLER, TROMSØ LYING 400 KILOMETRES NORTH OF THE ARCTIC CIRCLE, TROMSØ – BASE CAMP OF COUNTLESS POLAR EXPEDITIONS – SEEMS AN UNLIKELY CANDIDATE FOR THE SOUBRIQUET OF “PARIS OF THE NORTH.” BUT WHEN IT COMES TO COSMOPOLITAN FLAVOUR, THE NICKNAME FITS. TEXT AND PHOTOS BY HERNAN PATIÑO

CUPPA IN THE CLOUDS

The man behind the ticket counter promises “the best view in the world” – and he is as good as his word. After a four-minute cable car ride to the peak of Storsteinen (Big Rock), I am awed by the spectacle of the mountains framing the city. After a high-altitude stroll, enjoy a cup of steaming hot chocolate while gazing from the restaurant’s panoramic windows. Open year round. FJELLHEISEN.NO

CHEESECAKE TO DIE FOR

Originally built as a butcher’s shop in 1869 and ravaged in a fire in 1969, Aunegärden has been lovingly converted into a cafeteria retaining its traditional atmosphere. Serving fresh local fish and meat for lunch and dinner, Aunegärden is renowned for its mouth-watering cheesecake and succulent truffle cake. Open every day. AUNEGARDEN.NO

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WARM UP WITH A COLDIE Founded in 1877, Ölhallen boasts the title of the world’s northernmost brewery. The adjoining traditional pub founded in 1928 offers a monster selection of 67 beers. Goffy the cheerful bartender will gladly assist you with your choice while he spins a yarn or two about his hometown. The most popular local beer is Isbjörn, but Mack pilsner and Indian pale ale also come highly recommended. Buy beer to take home direct from the brewery next door. OLHALLEN.NO, MACK.NO

SHOW ME SOME MUSSELS

Seafood is abundant throughout Norway, and dinner at a seafood restaurant is a must in Tromsø. Fiskekompaniet is hard to beat for seasonal specialties as well as year-round favourites. Enjoy the harbour view and let the friendly staff pamper you as you nibble your way through a scrumptious seashell platter of king crab, lobster, oysters, black mussels and shrimps. FISKEKOMPANI.NO

TromsØ Bus to KvalØya

Sweater shop

Aunegärden Fiskekompaniet TromsØ tourist office

Ølhallen Polaria Arctic aquarium Fjellheisen

OCTOBER 2014

BLUE WINGS

ARCTIC AMBASSADORS The “Arctic Ambassadors” or bearded seals are the main attraction at the interactive Polaria Arctic aquarium. A variety of other marine species from the Arctic region can also be admired from close range. Films featuring the Arctic wilderness of Svalbard and the Northern Lights are screened periodically in the panoramic theatre. Be sure to save some time for the cafeteria. POLARIA.NO

GLASSY ISLAND

Escape for an afternoon visit to the town of Bakkejord on the nearby picturesque island of Kvalöya. Tove and her husband Ronald host a cosy café serving the best waffles in town topped with cloudberries and cream. For lunch, enjoy fish cakes or salmon soup while admiring breathtaking views of the fjord. Afterwards, check out Tove’s glass studio and take home one of her handmade designs as a special souvenir. Open year round.

NORWAY IS FAMOUS for its chunky woollen jumpers, and some of the finest knits are found in Tromsø. A generous selection of Norwegian woollen apparel from jumpers to gloves and hats is available in shops throughout the city.

TGSS.NO SWEATERSHOPNORWAY.COM

PROFILGLASSDESIGN.NO

Bus 420 departs from outside the Tromsø tourist office. TIMETABLES: TROMSKORTET.NO, VISITTROMSO.NO

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OCTOBER 2014

FINNAIR FLIES to Tromso non-stop three times a week from early January to the end of March 2015.

N I T S E V IN A L O V U KO

ernational t brings the Finnish and int tha b hu ics ist log a is a Kouvol erse business ola with its active and div uv Ko u. yo to se clo t rke orks that ma rtunity to create the netw po op an u yo rs fe of nt environme e at competitive The premises and plots ar . ire qu re s ion at er op ailable. ur yo nt workforce is readily av ete mp co d ine tra yall loc price, and

What else do you need? . Set up a unit in Kouvola

ories Check out the success st of local companies:

vola.fi www.investinkouuv ola! Create your own story

in Ko

TAPPING INTO

POTENTIAL

FINLAND, KNOWN FOR HAVING THE WORLD’S BEST DRINKING WATER, IS AN INTERNATIONAL EXPERT IN THE FIELD. IN ADDITION TO WELLBEING BENEFITS, FINNISH H20 KNOWHOW OFFERS BUSINESS OPPORTUNITIES.

TEXT BY KATJA PANTZAR AND ISTOCKPHOTO

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PHOTOS BY KATJA PANTZAR

OCTOBER 2014

ne of Lapland’s best-kept secrets is tucked away behind a row of log cabins at the Kiilopää Fell Centre. The Cold Spa, as its known, consists of two rustic wooden cottages – one housing an authentic Finnish smoke sauna – that overlook a bubbling freshwater brook. The Cold Spa is open year-round, even during the winter months when the water is an icy +2 or +3 degrees Celsius and outdoor temperatures can be as chilly as -25 degrees Celsius. Ice or winter swimming, often followed by sessions in a hot sauna, is a practice that has many health benefits. “A dip in the cold water relieves stress and generally puts people into a better mood,” says Seppo Uski, general manager of the Kiilopää Fell Centre, which is owned and operated by the Outdoor Association of Finland. Cold releases endorphin, a chemical known to reduce pain and make people feel happier. But contrary to popular belief, it’s not necessary to endure freezing weather. In the autumn when water temperatures are on average +10 degrees Celsius, many of the same health benefits can be gained.

WINTER SWIMMING IN LAPLAND

The Outdoor Association of Finland (Suomen Latu) maintains more than 200 winter swimming spots throughout Finland, including Lapland’s Kiilopää Fell Centre next to Finland’s second largest national park, Urho Kekkonen National Park, which is 2,550 square kilometres. Winter Swimming Week is open to everyone November 1015, 2014 suomenlatu.fi/kiilopaa

Lapland’s Cold Spa at the Kiilopää Fell Centre is open year round.

“Both +10 and +2 degree Celsius water cause strong cooling in the body, which accelerates the heart rate and respiration, and increases norepinephrine and cortisol secretion,” says Hannu Rintamäki, research professor with the Finnish Institute of Occupational Health. “Surveys of cold water swimming indicate relief of a wide range of ailments, including musco-skeletal pain. Immunity is also improved,” says Rintamäki, though he points out that while winter swimmers report far fewer colds and flus than non-winter swimmers, the evidence is anecdotal. Epidemiological studies have not been carried out. THE BUSINESS OF WATER “Water is a very important element for Finns, who really value the purity of clean water,” says Uski. More than ten per cent of Finland is covered by rivers and lakes, of which there are 187,888. Finland is one of the few countries in the world that has a secure supply of safe and clean water. The United Nations consistently ranks Finland at the top of its water quality lists. Yet the reality is that more than 780 million people in the world lack access to clean water.

More than 100,000 active winter swimmers take the plunge in Finland.

BENEFITS OF COLD WATER SWIMMING ⋅ Refreshed mind ⋅B etter quality of sleep ⋅ L ess stress ⋅B etter tolerance of cold ⋅ F ewer colds ⋅ F ewer aches and pains ⋅B etter circulation ⋅ L ower blood pressure Source: The Outdoor Association of Finland

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AQUATIC INNOVATIONS Many people forget to drink enough water. In the US, for example, about 43 per cent of people fall short of the daily recommended water intake, says Panu Keski-Pukkila, CEO and co-founder of The Hug, an app that wraps around a water bottle, tracks consumption and reminds users to drink when hydration levels are low. “Being optimally hydrated helps you feel better, perform better (physically and mentally) and also keep different ailments such as kidney stones at bay,” says Keski-Pukkila. “For me, one of the biggest upsides is that I don’t feel so tired during the day.” Pilot Hug units will be available by the end of the year, and consumer versions are slated for release in 2015. CAKTUS.ME

BOTTLED UP Ninety-nine million litres of bottled water were sold in 2013 in Finland, according to Euromonitor International’s “Bottled Water in Finland” report. One of the newest independent players on the Finnish market is DROPP, which bills itself as “sustainable, Baltic Sea friendly spring water.” All profits go to helping restore the health of the Baltic Sea, which is not fairing as well as many of Finland’s inland waters. “The environmental balance has been disturbed by over-fishing, irresponsible shipping practices and the pressures arising from agriculture and industry,” says Amanda Sundell, DROPP’s founder. DROPP works together with Baltic Sea Action Group (BSAG) with the mission of reviving the ecological state of the Baltic Sea and hopes to make it easier for people to participate in this effort in their daily lives. DROPP is available at select Helsinki cafés and Helsinki Airport’s Grab& Fly and Freshly Made. DROPP.FI BSAG.FI

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“Water is more than water, as it affects so many areas of life,” says Markus Tuukkanen, deputy managing director of the Finnish Water Forum, a joint network founded in 2009 that brings together 99 key players ranging from government ministries to large and small private companies, universities, and research and innovation institutions. “For example, water security is an issue facing both the individual and society in countries where there’s a lack of safe water. That’s often when conflicts over water arise,” says Tuukkanen. “This is an area where Finns have a lot of expertise, as we have a long tradition of cross-border water agreements dating back to the 1950s with our neighbouring countries such as Russia, Sweden and Norway. Taking care of shared waters is to everyone’s benefit,” he adds. Finnish water know-how is a growing international business, with more than 250 companies and research institutes active in the water and wastewater sector for an annual turnover worth more than four billion euros. The Forum’s members have been working on water infrastructure issues for 30 years in Southeast Asia. In Hanoi, Vietnam there’s a street, Duong Nuoc Phan Lan, named after Finnish water because Finnish H20 expertise is so highly valued; Finns were the first to help local residents obtain a proper water supply. In parts of Vietnam, having a Finnish water system in place raises house price values. Tuukkanen stresses the importance of a holistic, long-term approach. “Technology is only one of many factors that contribute to drinkable tap water. Infrastructure, planning, innovations, regulations, and long-term sustainability are key in rising economies where clean water is not a given,” he says. “But all the technology in the world doesn’t matter if there isn’t a system in place.” In Finland’s case, much of today’s well-managed water system owes a debt to the laws and regulations set in the 1960s by government that ensured wastewater from municipalities and industries such as pulp and paper was treated. H2O STRENGTHS Finland’s areas of expertise range from smart water (technology such as sensors, data transmitters and data analysis), wastewater management, resource management, integrative water systems management, and Arctic knowledge (systems work regardless of +30 or -30 degree Celsius temperatures). “Water efficiency is one of Finland’s strongest suits,” says Tuukkanen. “In many parts of the world, stolen or leaked water (non-revenue water) accounts for between 30 to 70 per cent of wastage. In Finland, it can be only 3 to 5 per cent.” According to Tuukkanen, the challenge for the industry is supporting newer and smaller players. “We have large internationally successful companies such as Kemira, Outotec, Metso and Vaisala, which is the world’s leader for meteorological measurement systems, but not much in between. Small companies often don’t have the resources to grow from a small company to an international player and that’s where we try to help,” says Tuukkanen. And where does the final proof of Finland’s water expertise lie? “Finnish tap water is drinkable irrespective of source,” replies Tuukkanen. “I can drink clean, good tasting tap water at a gas station, gym, community centre or private home, regardless of where I am. That it’s consistently good illustrates how the different factors work together for the end result.” l FINNISHWATERFORUM.FI

OCTOBER 2014

The entrance to one of Society’s smoke saunas. The spectacular grounds of the Finnish Sauna Society on the Helsinki island of Lauttasaari.

GOING

NATIVE BLUE WINGS VISITS THE FINNISH SAUNA SOCIETY, WHERE TRADITIONAL WAYS OF TAKING THE BATH ARE PRESERVED.

TEXT BY KATE VANDY

The view looks out over the Baltic Sea.

PHOTOS BY AMANDA SOILA

ith a population of 5.4 million people and 3.3 million saunas, the national bath remains at the centre of Finnish life. Built into homes, airports, shopping centres, offices, gyms, down mines, and even on ships – you never have to go too far to find one. While the sauna does remain a defining aspect of Finnish life, its role has changed. Up until the 1950s, Helsinki had hundreds of public saunas – the place where people would go to meet friends, bath, unwind and relax. But, now the city is home to far fewer public saunas. There is one group based in Helsinki that is trying to protect the traditional way of taking the Finnish bath – the Finnish Sauna Society. THE ULTIMATE SAUNA CLUB A 15-minute bus ride from central Helsinki in the Lauttasaari district, there’s an enormous timber construction surrounded by a forest and overlooking the sea. Capacious puffs of smoke exiting a chimney are a giveaway – this can only be home to Saunaseura – the Finnish Sauna Society. Founded in 1937, this is the ultimate club for the sauna fanatic, and its aim is simple – to protect and maintain the tradition of the sauna in Finland. “Welcome,” says Saunaseura’s member former director Pirjo Irmeli Korhonen as she opens the

London-based journalist Kate Vandy tried out a post-sauna swim in the sea.

heavy barn-like door for me. As I enter the house, a rush of warmth hit my face, and the smell of birch leaves fill the air. Pirjo used to be a member of Saunaseura for 11 years before leaving her job as a chemical engineer in order to devote her time to being CEO. “This is a dream job for me, as the sauna has always been the most important part of my day.” We walk into a room that is used by members in between saunas to relax and rehydrate. I take a seat in a low slung and very comfortable chair. Through the enormous windows I see an uninterrupted scene across the expansive Baltic Sea. I notice a path outside leading from the house – a winding barge that juts out OCTOBER 2014

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A sauna goer takes the plunge in the chilly yet refreshing Baltic Sea.

into the sea. “That is where we swim after our sauna,” Pirjo says. “In the winter it’s the place where we cut a hole in the ice in order to jump in.” Pirjo is worried that traditions like ice swimming are dying out. “We are trying to promote traditional Finnish sauna practices to young people in particular.” SMOKY AND SMOOTH Saunaseura has five saunas heated by firewood, and impressively, three working savusaunas – saunas heated with smoke. “You must come and try a smoke sauna. It is the original and best type of sauna,” Pirjo says. The smoke sauna takes five hours to heat. The room is filled with smoke by burning wood in a large stove and once it has reached the required heat, the fire is left to die and the smoke is vent via a hole in the ceiling. “This results in a very smooth löyly,” Pirjo explains, referring to the vapour given off by a sauna, which is thought to be distinctively different in each sauna. We strip down to nothing as clothes and bathing suits are not allowed in the sauna. Putting any self-conscious feelings to one side, I follow Pirjo into the smoke sauna. She closes the door behind us. It’s pitch black and the smell of smoke is present, but not overwhelming. The savusauna is absurdly hot, unlike any other I’d been in before. “The great thing about being in a sauna with a group,” says Pirjo “is that everyone is equal. No one has a title in the sauna, and we don’t talk about work. We focus on the positives in our lives, or world events. It’s the place we come to collect strength.” 60 BLUE WINGS

OCTOBER 2014

TAKE A COOL DIP

Twenty minutes pass, and it is definitely time to cool down. Pirjo walks with conviction towards the winding barge, making for the suddenly very chilly looking Baltic Sea and jumps right in. She comes up to the surface quickly looking refreshed. “Just jump in,” she encourages me, “It’s not too cold at this time of year.” I jump in, and scream out when I hit the freezing cold water! Admittedly it is one of the most invigorating sensations I have ever felt. “Imagine this in the middle of winter when we cool off in the ice hole,” Pirjo says. “The sauna is 100 degrees Celsius, in contrast to the 0 degrees of the water. There is nothing quite like it,’,” she gushes. I’ll take her word for it. We climb out of the sea and sit ourselves on a bench, the autumnal sun shining down, and we finally turn to Pirjo’s biggest concern – the decline in public saunas. “Public saunas are part of our national narrative; they are part of our identity. They offer people a community, and a place to connect with others. Up until the 1950s that was the way to have a sauna,” she says. It all changed in the 1950s when apartment blocks shot up in Helsinki and people could book to have a private sauna in their block for free. Up until a couple of years ago, there were only four public saunas left in Helsinki, but Pirjo sees some positive signs for a change. Last year saw the building of a new public sauna, Kulttuurisauna, which started as a temporary art project but has remained in place due to its popularity with young people and tourists. “People love this new sauna,” Pirjo says. “We are hoping this marks the start of a new trend.” l

Enää ei tarvitse palata matkalta kotiin vain löytääkseen tyhjän jääkaapin

Ruokakassisi odottaa viileässä kaapissa HelsinkiVantaan lentokentällä! Nopea toimitus Tilausjärjestelmä on toteutettu yhdessä Digital Foodien kansa ja tilauksen voi tehdä verkossa tai Foodien mobiilisovellusten avulla, esimerkiksi lähtöpisteessä ennen lentoa.Tarjolla on koko Lentoaseman Alepan valikoima, poislukien ikärajavalvottavat tuotteet kuten olut- ja tupakkatuotteet. Nopea toimitusrytmi lähes vuorokauden ympäri hoitaa ostot tilauksesta toimitukseen jopa 3 tunnissa.

Matkalta palaajaa odottaa usein kotona tyhjä jääkaappi. Alepa Kauppakassi pilotoi Helsinki-Vantaan lentokentällä täysin uudenlaista, jäädytetyillä lokeroilla varustettua noutopistettä. Noutopiste on auki 6 päivänä viikossa lähes vuorokauden ympäri, toimituksen saa erittäin nopeasti, jopa kolmessa tunnissa.

Helppo käyttää Käyttö on vaivatonta. Asiakas valitsee/tilaa Kauppakassin sivustolta haluamansa tuotteet ja noutoajan 3-4h noutoikkunoista. Tuotteet maksetaan tilausvaiheessa luottokortilla. Tuotteet kerätään Alepa Lentoasemalta ja viedään noutoikkunan alkuun mennessä odottamaan lokeroihin. Asiakas saa tekstiviestin, jossa on lokerokoodi avaamista varten. Ostokset odottavat kasseihin pakattuina lokerossa valmiina kotiin vietäviksi.

Matkasi varrella Noutopiste sijaitsee Lentoaseman Alepan vieressä, 2B terminaalin tuloaulassa, eli se on kätevästi kävelyreitillä pysäköintialueille tai taksiasemalle. Noutopiste helpottaa sekä matkustajia että lentokentällä työskenteleviä, kun tuotteet on kerätty etukäteen.

Alepa edelläkävijänä

Melbournesta ja Gatwickista”, jatkaa Jukka Ranua. ”Myös jäähdytettyjen lokeroiden osalta kokeilu on ensimmäisiä maailmassa.” HOK-Elanto on ruoan verkkokaupan edelläkävijä ja johtava toimija Suomessa. Itsepalvelunoutoa Alepa Kauppakassi testasi yhdessä Itellan kanssa Alepa Viherlaaksossa jo alkuvuodesta 2013. Lentoaseman jäähdytetyt lokerot on toteutettu yhteistyössä Norpe Oy:n kanssa. Suunnittelussa on kiinnitetty erityistä huomiota kylmäketjuun varmistamiseen. Jokainen lokero on joko erillinen jääkaappi tai pakastin.

”Moni matkusteleva tuntee tilanteen missä reissun jälkeen pitäisi jaksaa käydä vielä kaupassa, kun jääkaappi odottaa kotona tyhjänä. Uusi noutopiste tarjoaa mahdollisuuden säästää aikaa ja vaivaa kun tarvittavat tuotteet odottavat valmiiksi kerättyinä. Matkalta palaavan tarvitsee jatkossa vain napata kassit mukaansa lentokentän lokeroista.” kertoo HOK-Elannon verkkokaupan kehityspäällikkö Jukka Ranua. ”Ruoan verkkokaupan noutopisteillä on selvä kysyntä ja Alepa Kauppakassi onkin yksi maailman ensimmäisistä toimijoista joka tarjoaa noutopisteen lentokentällä. Vastaavia löytyy tietoni mukaan vain

Toimitukset ma-la Noutoaika Tilaus tehtävä viimeistään 6-9 9-12 12-15 15-18 18-21 21-06

TILAA TÄÄLTÄ: alepa.fi/kauppakassi

01 06 09 12 14 16

Tilaus on noudettavissa viimeistään valitun aikaikkunan alkuun mennessä

ruokakauppasi netissä

Alepakauppakassi-logo Keltainen M=10 Y=100 PMS 109C Punainen M=100 Y=100 PMS 1795 C

be rewarded. be one. The oneworld alliance just got even bigger. SriLankan Airlines, TAM Airlines and US Airways are now all part of oneworld, giving you 4,000 more daily departures to choose from across the globe. And for frequent flyers, oneworld offers more ways than ever for Finnair Plus members to earn and redeem Finnair Plus points. Learn more at oneworld.com

member of

be connected Welcome to oneworld, an alliance of the worldâ€™s leading airlines committed to providing the highest level of service and convenience across almost 1,000 destinations worldwide. Whenever Finnair canâ€™t take you to your final destination, we encourage you to travel with our oneworld partner airlines. Enjoy an array of special privileges and rewards â€” which include earning and redeeming Finnair Plus points on all oneworld airlines and, for Finnair Plus Platinum and Gold members, access to over 600 premium airport lounges.

oneworld alliance members

be recognised As a oneworld traveller, satisfaction awaits you around the globe. Your Finnair Plus status is recognised across all member airlines. And you are entitled to a range of benefits, which are provided according to the following oneworld tier levels, no matter which cabin class you are flying in:

*Access to preferred or pre-reserved seating is in accordance with the individual policy of the oneworld member airline operating the flight. First and business class check-in desks and lounges are not available at all airports. Fast track is not available at all airports. oneworld benefits are available only to passengers on scheduled flights that are both marketed and operated by a oneworld member airline (marketed means that there must be a oneworld member airlineâ€™s flight number on your ticket). airberlin, American Airlines, British Airways, Cathay Pacific, Finnair, Iberia, Japan Airlines, LAN, Malaysia Airlines, Qantas, Qatar Airways, Royal Jordanian, S7 Airlines, SriLankan Airlines, TAM Airlines and oneworld are trademarks of their respective companies. TAM Airlines (Paraguay) is currently not a part of oneworld. Some limitations and exceptions may apply. For more information, visit www.oneworld.com/benefits.

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EUROPEAN VOICES BY ALEXANDER STUBB

Coping with pressure

hen I became Prime Minister of Finland this summer, I was reminded of rock star Billy Joel’s 1982 hit song “Pressure.” The lyrics are about the importance of pacing yourself and remembering that you’re just like everyone else, even when you have to perform under extreme duress. My first months as PM have not been that bad, but my new job has certainly redefined the notion of pressure for me. Sure, I had been a government minister and a member of the European Parliament for the better part of ten years, but the stuff that comes flying at you when you’re the PM is something else.

you have a narrow majority. Administering a government, a political party and a ministry is no easy feat. Then there’s the smaller stuff. I might say or do something silly that creates mayhem in the media or elsewhere. A member of my party or government might get into trouble for one reason or another. No matter where I go, a microphone may suddenly be thrust in front of me – and I must be ready to comment. The truth is that all problems, regardless of size, need to be solved. Sometimes they are complicated, frustrating and timeconsuming. Most of the time they all get solved – if not today, then tomorrow. We all feel pressure at times, whether it’s at work or home. The best way to deal with it is by staying calm, cool and collected. The more pressure you feel, the more important this is. Not taking everything personally is also an invaluable asset. NOT TAKING EVERYTHING At the same time it’s key to show empathy, as many probPERSONALLY IS AN lems may have personal ramiINVALUABLE ASSET. fications for a lot of people. In these situations it’s fine to stay cool, but being cold sends out A constant flow of decientirely the wrong message. sions – big and small – must Being PM might sound grand, but to be made. Sometimes I feel as be blatantly honest, it is like any other job though I’m involved in conthat requires the human touch. You have stant crisis management, with to make decisions and solve problems. Yes, one issue following another. there are lots of them, and, yes, they often There’s the big stuff: Ukraine, have far-reaching consequences. the budget, the economy, security Billy Joel is right. We have to pace ourpolicy, health care and municipal selves. And we have to learn how to deal reform. As I write this column with pressure, one step at a time. one of our coalition partners Now where is my next problem to be is about to leave the governsolved? l ment because of nuclear power issues. Then there’s the medium stuff, everything from legislaAlexander Stubb is the Prime Minister tion to administration. Pushof Finland. He wrote this column on deadline, ing a piece of law through but didn’t get too stressed about it. parliament is often easier Twitter: @alexstubb said than done, especially if

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Sportage Business – Ihastuttava suunnannäyttäjä Suomalaisten cross-over-suosikki Kia Sportage poikkeaa totutusta ja tarjoaa uuden vaihtoehdon myös trenditietoisille yritysautoilijoille. Sportage on saatavana sekä etu- että nelivetoisena mallina. Mallistoon on tarjolla myös dieselin, automaatin ja nelivedon yhdistelmä! Kia Sportage Business-varusteina mm: Puolinahkaverhoilu, sähkötoiminen kuljettajan istuin, panoraamakattoikkuna, Infinity-äänentoistojärjestelmä, Smart Key -älyavain, navigointijärjestelmä, pysäköintiavustin ja 18” kevytmetallivanteet. Sportage hinta alkaen 24 990 € I käyttöetu 430 €/kk I vapaa autoetu 625 €/kk

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We help Peter Bergestål lower warehousing costs.

Staff at Clas Ohlson’s 185 retail stores get to work at 7 am, three hours before they are due to open. “Our stores have no stockrooms,” says Peter Bergestål, Transport Manager at Clas Ohlson. “What we have in store, is on the shelves. It keeps our warehousing costs low, but it also means we have to stock our stores every morning. That might sound tedious, but logistics is more than just minimizing risks. If the goods don’t arrive by seven o’ clock we don’t have time to get them on the shelves before we open. And that just wouldn’t be so good for us.”

To make sure everything works as it should, Clas Ohlson relies on PostNord Logistics, which has created a total solution for the Nordic region. “We not only chose PostNord Logistics because of their consistently high quality, but also because they help us find greener solutions. For example, in Norway we’ve been able to reduce our carbon dioxide emissions by 30 percent thanks to rail haulage.” Learn more about our collaboration at postnordlogistics.fi/clasohlson

PostNord Logistics is a part of PostNord group together with Swedish Post, Post Denmark and Strålfors.

SHIPPING THE WORLD’S FASTEST

AIRBORNE SALMON

DID YOU KNOW THAT ALONGSIDE YOUR LUGGAGE, ITEMS IN THE CARGO HOLD INCLUDE PREMIUM SEAFOOD AND HIGH-END EUROPEAN CLOTHING AND ACCESSORIES? MEETING GROWING ASIAN CONSUMER DEMAND WITH SPEEDY DELIVERY IS PART OF FINNAIR CARGO’S PLAN TO DOUBLE REVENUE BY 2020. TEXT BY KATJA PANTZAR

PHOTOS BY LEROY SEAFOOD GROUP AND ÄHTÄRI ZOO

he bustling metropolis of Tokyo is known for its sushi and sashimi restaurants. From the upscale Ginza shopping and entertainment district to the artificial island of Odaiba, there are more seafood eateries in the Japanese capital than you can shake a chopstick at. And one of the most soughtafter delicacies on the sushi and sashimi menus is Aurora Salmon, which is flown from Norway to Japan by Finnair Cargo. “Finnair is the only carrier in the world to transport fresh salmon from the Atlantic Ocean in Northern Norway to Japan in 36 hours – that’s very fresh. Aurora Salmon, which grows under the Northern Lights, is a very specific premium product for the Japanese market,” says Juha Järvinen, managing director of Finnair Cargo. Currently, the biggest category of items that Finnair Cargo transports are electronic goods such as mobile phones, laptops, and iPads, followed by electronic equipment and spare parts for the automobile industry.

FINNAIR CARGO CARRIES ABOUT 14 MILLION KILOS OF SEAFOOD A YEAR.

LERØY SEAFOOD GROUP is the world’s second largest producer of Atlantic Salmon. Its trademarked Aurora Salmon is grown in the cold clear waters off Norway, where the long, cold winters under the Northern Lights and the long mild summer nights result in a unique sushi-quality salmon that is a premium product on the Japanese market. LEROYSEAFOOD.COM

FUTURE FLIGHT “There’s tremendous demand in Asia for Norwegian fresh salmon: there’s growth of approximately 20 per cent a year from Norway to Asia,” says Järvinen. Seafood is just one of the three areas that Finnair is focusing on for future growth. The second is pharmaceuticals, as the industry is growing very quickly thanks to the booming biotech industry. And the third segment is e-commerce – the rise of online shopping. Worldwide, online shopping is pegged to be a 1.1 trillion euro business this year. Asia Pacific consumers are projected to spend more on e-commerce purchases than consumers anywhere else in the world, according to leading research firm eMarketer. This

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will make Asia Pacific the world’s largest regional e-commerce market in 2014. And yet, it is still a largely untapped market. As the wealth of the Asian economy grows, so does the desire for an ever-expanding array of items. “Demand from the region is not only for seafood, but also fresh produce such as vegetables, and increasingly, luxury items including Champagne, cheese, luxury European brand-name clothing and accessories such as high quality bags and shoes,” says Järvinen. CUTENESS POINTS In May, Finnair Cargo transported a two-year-old Snow Leopard named Jeti from the Ähtäri Zoo in Finland to his new home at the Asian-themed Pairi Daiza garden zoo in Belgium. “The snow leopard was definitely one of the most exotic animals that Finnair Cargo has transported,” says Järvinen. “The most important thing when transporting animals is their constant care – the same goes for pets, of which we carry a lot. We have to ensure that all the animals who fly with us are continuously cared for, from terminal to tarmac to aircraft,” he says. PHARMA LEADER In 2013, Finnair opened a second hub in Brussels owing to the concentration of pharmaceutical production in Europe. “We now fly directly with large aircraft from Brussels to Helsinki and on to Asia. This is also due to

the growth and wealth of Asian consumers, who have more money to spend on medicines such as biotech,” says Järvinen. Finnair Cargo, which transported more than 2 million kilos of pharmaceutical products last year, was recently selected as one of the first airlines in the world for IATA’s Pharma certification pilot. (IATA is the airline industry’s global trade association.) Although the cargo industry faces challenges including slow economic growth in Europe, Järvinen is upbeat. “Finnair is ready for the future. We’re very much focusing on north-eastern Asia-Europe flows, which means we have a very specific product and range. With the new, next-generation A350 aircraft that Finnair has purchased starting to join the fleet next year, we’ll receive an additional 16 to 20 per cent more capacity for cargo. By 2020, we will have 50 per cent more cargo capacity than we have today,” he says. In addition to the Brussels hubs, Finnair Cargo is evaluating opening additional European hubs to help deliver goods to consumers as quickly – and freshly – as possible. “Twenty per cent of our business already comes from central Europe, and the growth rate last year was 35 per cent between central Europe and Asia. There’s big potential for further growth,” says Järvinen. l

FINNAIRCARGO.COM

FINNAIR CARGO IN FIGURES • 2013 turnover was 238 million euros • Gross tonnage carried was 147,000 tonnes • Finnair Cargo is the largest Nordic-Baltic cargo carrier • On Finnair’s Chinese routes, Cargo represents 22% of total revenue • Of all Finnair long-haul traffic, Finnair Cargo represents 17% of total revenue

In May, Finnair Cargo transported a two-year-old Snow Leopard named Jeti from the Ähtäri Zoo in Finland to his new home at the Asian-themed Pairi Daiza garden zoo in Belgium.

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Say goodbye to hair loss How a new pill can boost your hair and self-confidence

air loss can be a nightmare for both men and women. It can make you look less attractive, and also lead to disadvantages within your career and limit you in your partner choice. It can lead to depression, loss and self-confidence and even identity change. Scientists in Oxford promise to make this a thing of the past. Their pill TRX2 is currently one of Europe’s best-selling hair supplements and is sold in over 90 countries. TRX2 is based on organic compounds and compared to medicinal products for hair loss has no side effects whatsoever. “Your hair will look much bigger; it

becomes heavier and thicker. You maintain your healthy hair”, says Oxford Biolabs CEO Dr Thomas Whitfield. Hair treatments often promise a lot without delivering, but TRX2 is backed by cutting-edge science and has been thoroughly tested. According to a study, TRX2 works for 87% of men and women. The results can be impressive - the average hair thickness increases 22.5% after nine months and 38.7% after 18 months. Start TRX2 as early as possible in order to increase the chances of fully regaining your hair. TRX2 is suitable for men and women of all ages. The crystalline white capsules come in a brown glass bottle,

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THIS MONTH AROUND THE WORLD WHERE TO GO, WHAT TO DO AND SEE COMPILED AND WRITTEN BY MIRVA LEMPIÄINEN

Finnland. Kühl. Finland is the star of the Frankfurt Book Fair, the world’s top literary event that hosted 275,000 attendees and 7,275 exhibitors last year. Curated by design students from Aalto University, the Guest of Honour pavilion will feature lectures on new Finnish crime novels, Finland-Swedish literature, the Kalevala and Tove Jansson. OCTOBER 8–12 BUCHMESSE.DE

Magic on ice

Truffle time

Bounce, baby, bounce!

International figure skaters flock to Finland to kick off the new season with the 19th Finlandia Trophy Espoo competition, cheered on by 10,000 fans at Barona Arena. Sochi Olympic champion Yuzuru Hanyu will compete in the men’s singles. Other categories are ladies’ singles, ice dance and synchronised skating.

Foodies from around the world head to Italy for the 84th International White Truffle Fair of Alba. The fair takes place on October and November weekends, with food stands serving the exclusive delicacy in myriad forms, such as with pasta, cheese or sausage. A truffle auction, truffle walk and live music double the fun.

A long-standing tradition in Europe, the Kangoo Jumps International Fitness Festival is now to debut in the USA. More than 500 people in Florida will exercise together wearing funky rebounding shoes. The Ft. Lauderdale festival also features classes in Kangoo Dance Latino, Kick & Punch and Boot Camp.

OCTOBER 10–12 STLL.FI/FINLANDIA_TROPHY

OCTOBER 11 – NOVEMBER 16 FIERADELTARTUFO.ORG

OCTOBER 12 KJFESTIVAL.COM

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THIS MONTH AROUND THE WORLD

Filipino flair

Rainbow run

Artisans and their craftsmanship take centre stage at the 60th Manila FAME, the Philippines’ premier design event. Launched in 1983, the fair showcases furniture, gifts, home décor and accessories. Its rising component, Manila Wear, presents tropical fashion. German home specialist Detlef Klatt is a special guest.

White-clad joggers are doused with coloured powder at each kilometre of the untimed 5 km Color Run. Afterward thousands of runners are greeted with a dance party and more rainbow hues. Originating in the USA, the run took place in 170 localities in more than 30 countries last year. South Africa’s Cape Town hosts its own in October.

OCTOBER 16–19 MANILAFAME.COM

OCTOBER 18 THECOLORRUN.CO.ZA

Diwali fun

Halloween in HK

India’s five-day Festival of Lights celebrates the start of the Hindu New Year with fireworks, candles and clay lamps. One of the best places to experience the public holiday is the “pink city” of Jaipur in Rajasthan, where markets compete to display the best Diwali lights. Huge demon statues will be burned around Goa.

The haunted holiday is huge in Hong Kong. Some 150,000 skeletons, zombies and the like participate in the Lan Kwai Fong street party on Oct. 31. The Las Vegas attraction Fright Dome also makes its Hong Kong debut: actors will scare people at six haunted houses at Peak Galleria Rooftop from Sept. 26 to Nov. 2.

OCTOBER 21–25 DIWALI2014.IN

OCTOBER 31 HONG-KONG-TRAVELLER.COM

OCTOBER 2014

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ON THE TRAIL OF

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TREKKERS HIKE THE LYCIAN WAY TO EXPERIENCE A DIFFERENT KIND OF TURKEY. ON THIS REMOTE PENINSULA, YOU CAN WALK ALONG A STILL-ACTIVE ROMAN AQUEDUCT AND MEET SHEPHERDS LIVING IN TENTS ALONGSIDE THEIR CAMELS. TEXT BY MIIKKA KIVINEN

PHOTOS BY ERIK AHO

OCTOBER 2014

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Shepard Yusuf Demirci thinks that Lycian Way is a wonderful opportunity for local entrepreneurs. Seven-year-old Pazar is one of his two camels.

he northern route around the Kabak valley turns out to be more challenging than I expected. Darkness is falling and I’m tired, though we’ve only hiked for six hours. Yesterday’s experience of getting lost in the mountains and walking for hours in the dark to reach Faralya seems to have sapped my strength. Down in the valley, it’s quiet and windless. According to the map, we should have crossed a stream. Has it dried up? After looking around for a while, we find piles of rocks left as markers by earlier walkers. Gratefully, we add a few more stones of our own. We find a camping spot on a narrow path beneath a steep cliff. To the west glitters the sea. The night is full of bats and owl calls. When I suggest that the Lycian Way is a tough walk, its creaKATE CLOW tor, Kate Clow, bursts into laughter. “I don’t think it’s hard at all! It’s as hard as I intended it to be. I would hate it to be like Santiago de Compostela in Spain, where half of the route is asphalt,” Clow says.

“I DON’T THINK IT’S HARD AT ALL! IT’S AS HARD AS I INTENDED IT TO BE.”

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A quarter-century ago, Clow left England and came to work in Turkey. At that point there were hardly any long-distance walking paths in the country. The landscapes of southern Turkey reminded Clow of the French Pyrenees, where she had trekked often. The Lycian Way was the first route she created in the late 1990s. “I did it bit by bit first. The joining of the roads came later. I only had a sea navigation map – that’s why it turned out to be a coastal route,” Clow recalls. In her experience, for most hikers the most important factors are landscapes, the sea and friendly locals. She herself is most interested in old roads. “I’m interested in humanity on a large scale,” she says, “how humans have spread across the globe and changed the landscape; how cultures have developed.” FROM TENT TO HOT SHOWER Part of what makes the Lycian Way so fascinating is its variety. Sometimes the landscapes resemble northern Norway, and at other times mountain villages in Nepal or the African savannah. Just when one begins to tire of rugged stony terrain, and climbing seems to have drained one’s energy, the top of another slope reveals a lush green plateau where honeybees buzz and children’s laughter echoes from a nearby village. There is also a variety of accommodation options. The path goes through mountain villages but also through larger towns, with all possible services.

The trail varies from rather difficult mountain paths to easy earth roads.

Sometimes the path is extremely well way-marked.

Accommodation in Gavurağılı. OCTOBER 2014

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HIKING IN AUTUMN OR SPRING THE LYCIAN WAY is 509-kilometre way-marked path along the southern coast of Turkey, from Fethiye to Antalya. It takes approximately 25 days to walk the way its total length. The first long-distance hiking route in Turkey was originally designed and way-marked by Kate Clow in 1999. It was made partly to identify and protect some of Turkey’s old roads. It is one of the 18 Cultural Routes in Turkey that members of the Culture Routes Society have been creating. Routes are being maintained by members and volunteers. The trail consists mainly of old footpaths and mule trails. It is not suitable for mountain bikes. The starting point is at Ölüdeniz, two hours from Dalaman airport. Public transport is available all along the way. The end point is close to the international airport in Antalya. The best times for trekking are February-May or September-November. Summers tend to be too hot for walking. Except for mountainous areas, accommodation is available in village houses, pensions or small hotels. Independent trekkers can easily find suitable camping places. Lycia is the historical name for the Tekke Peninsula. The Lycian Way is dotted with historical sites and ruins dating back to ancient times. Lycian culture was a unique synthesis of native, Greek and Persian styles. The region became a Greek-speaking Roman province, and then in 395, part of the Byzantine Empire. Lycia has monasteries and the Tomb of St. Nicholas at Myra, which remains an important destination for pilgrimages. With the decline of the Byzantine Empire, Lycia was slowly absorbed into the Turkish Selçuk and later Ottoman Empires. Since the Republic of Turkey was established in 1923, Lycia has developed considerably, with agriculture, forestry and tourism being the main sources of livelihood.

A detail from the ruins of Letoon, which was a sanctuary of goddess Leto.

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Packing lightly is essential in order to enjoy the trek.

After a night or two in a tent, you’ll appreciate a hot shower and a soft bed. There are package tours on offer, with your baggage delivered by car to your next accommodation. Day treks are also possible. APPEALING CHALLENGES At a hotel restaurant in Kalkan, a map of the Lycian Way is spread out on a table. Klaudia and Karl Schäfer, a middle-aged couple from Armsheim, Germany, are eating breakfast. They say that spring is a perfect time to walk the Lycian Way. The weather is just right and nature is at its best as flowers burst into bloom. The Schäfers are planning to walk from Ovacık to Kaş. They’ve been on the path for five days, with four more to go. The couple plan to hike the whole route in stages: “Part of it this year and another section next year,” says Karl. The Schäfers are experienced trekkers. Within the past decade they’ve hiked in the Alps, the Grand Canyon and on Mallorca. They give the Lycian Way good marks. As they see it, the relative lack of development in the area is part of its appeal. “It’s not always easy to find accommodation, food or drinks. And you have to be ready to set up a tent,” Karl says. The Germans have not run into any serious problems, although it’s sometimes been difficult to find the trail markers. According to Karl, though, finding your way is just one of those small challenges that

Sebastian Scheck (right) at lighthouse with a fellow traveller

Some believe that there used to be a pirate harbour in Korsan Koyu.

make hiking more interesting. They’ve only resorted to using their GPS once. The friendliness and hospitality of the locals is a recurring theme in the hikers’ tales. People invite trekkers into their homes, while motorists passing by offer them tomatoes and rides. The Schäfers recall a little boy who took them by the hand in a mountain village and introduced them to his relatives. In Sidyma, a woman invited them in for breakfast, baked bread and served it to them warm with honey, cheese and fresh vegetables – all under the watchful eye of her cow. MEETING WITH A SHEPHERD The Lycian Way curves around the Tekke peninsula, which is still a relatively remote part of Turkey. The coastal motorway was only completed in 1988. Because of its isolation, traditional ways of life still persist on the peninsula. Along the route you may meet yörük nomadic herders, who live in goatskin tents and use camels to carry their gear. You can visit significant historic landmarks accompanied only by sheep. For the Schäfers, it was an amazing experience to walk on the Xanthos Roman aqueduct, which the local farmers still use for irrigation. Along with domestic animals, you may also encounter wild boars in the dusk. Land tortoises and various kinds of lizards are everywhere. The stars shine bright over the Gelidonya lighthouse. Gathered around a campfire are half a dozen hikers from Germany, Iran and Finland. An astronomy teacher from Teheran points out constellations

to 26-year-old Munich native Sebastian Scheck, who draws them in his notebook. There’s a cosy, laidback atmosphere. Everyone has shared experiences and unforgettable stories from the trail. Sebastian, who has been studying literature and geography, chose the Lycian Way because he wanted to see a different kind of Turkey beyond the standard tourist destinations. He has certainly found it during his 16 days on the route. One of Sebastian’s fondest memories was meeting a shepherd who invited him into his hut. “There wasn’t anything in there besides a television, two shotguns, a woodstove, a mattress and some rugs,” Sebastian recalls. They didn’t have a shared language, but they managed to converse over a cup of tea by using a dictionary and hand gestures. When it was time to go, the herder gave Sebastian some water and halva wrapped in bread. Clow has also heard many stories such as Sebastian’s about trekkers who come to the Lycian Way in search of the authentic Turkey. “People like to take part in genuine culture,” she says. “Visitors are surprised at how welcome they feel.” CHARM OF HIKING The exact number of walkers on the Lycian Way is unknown, since there is no way of monitoring it. Clow estimates that there are 20,000 to 30,000 trekkers yearly and 80 travel agencies working on the route. In her opinion, Turkey is a fantastic country for hiking with lots of opportunities on offer. OCTOBER 2014

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Gelidonia lighthouse just before the sunset

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“It’s possible to hike here in every season. There are easy roads, hard roads and bicycle roads. One can combine walking with bird-watching or flower-spotting. The landscape varies so much. In few years, it will hopefully be as attractive as France,” Clow says. The day after the encounter at the lighthouse, Sebastian is sitting at a seaside café in the small coastal town of Adrasan. “What I love most about hiking is that you know what you’re going to do the next day,” he says. “You don’t have to think about it. You don’t need to make any plans. You just go on.” In the late afternoon, Sebastian looks at the steep hill rising above Adrasan Bay. “I think I’m going to spend the night somewhere up there,” he says with a smile. l MORE INFORMATION: The Lycian Way (4th edition, 2014) by Kate Clow cultureroutesinturkey.com/c/lycian-way LYCIANTURKEY.COM TREKKINGINTURKEY.COM

FINNAIR FLIES to Antalya several times per week and to Dalaman once a week during the summer season. 78 BLUE WINGS

OCTOBER 2014 Ilmoitusmyynti: Oy Suomen Myyntitieto Ab | Mirja-Liisa Vuorenmaa | P. 09-7742 3316

Ilmoitusmyynti: Oy Suomen Myyntitieto Ab | Mirja-Liisa Vuorenmaa | P. 09-7742 3316

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ECONOMIC STRUCTURE Employed persons by industry, 2nd quarter 2014

FINLAND IN FIGURES

MANUFACTURING Food prod. and textiles 14%

Construction and energy Miscellaneous services

FOREIGN TRADE 2013 EXPORTS BY PRODUCTS BY ACTIVITY: 55,903 MEUR (per cent of total)

14%

34%

20%

Forest industry prod

Other manufactured goods 22%

25%

Chemical ind prod

11%

Electric and electronics

Agriculture

16%

Other industries

IMPORTS BY USE IN 2013: 58,168 MEUR (per cent of total)

Energy Capital goods

Metal and engineering products 48%

Trade and hotel

Transport and communications

MONTHLY TEMPERATURES AND RAINFALL IN HELSINKI 2013 MEAN MAX MIN RAINFALL AVERAGE 1981-2010

Intermediate goods

Financial and business services

16%

10%

13%

Machinery and equipment

Forest products 15%

14%

Metals and metal products

Manufacturing

C 0 C 0 C mm

III

VII VIII

XII

-4,9 -1,8 -5,2 3,1 12,6 17,5 18,1 17,2 12,6 7,5 4,7 2,3 3,3 6,0 4,3 12,9 22,6 28,6 25,6 25,5 20,3 14,4 9,4 7,8 -22,6 -9,4 -18,4 -5,9 2,1 9,0 11,3 8,6 0,3 -3,1 -7,0 -10,3 80

Non-durable goods Durable consumer goods 0%

5% 10% 15% 20% 25% 30% 35%

EXPORTS AND IMPORTS (MEUR) TOTAL 2013 SWEDEN GERMANY RUSSIA USA NETHERLANDS CHINA GREAT BRITTAIN FRANCE

EXPORTS

55,903 6,477 5,411 5,354 3,559 3,463 3,170 2,898 1,767

IMPORTS

58,168 6,656 7,323 10,519 1,959 3,348 3,737 1,836 1,915

POPULATION 5.5 million, giving an average density of 18 people per sq. km of land area; annual growth rate 0.5% Life expectancy: men 77.8 and women 83.8 years. As in most other industrial countries, t he middle-aged groups predominate. Average household s ize: 2.1 persons. 54% of the households live in single-family houses; 44% in apartment b locks. 85% are urban-dwellers, with 1 million in the Helsinki Area, which includes Espoo and Vantaa.

FOR MORE INFORMATION ON CURRENT TRENDS IN FINLAND, SEE:

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Other major cities in Finland include Tampere, Turku, Oulu and Jyväskylä. Languages: 89.3% speak Finnish; 5.3% Swedish. Religion: 75% are Lutheran; 1% Orthodox. Education: 81% of the popula tion aged 25 to 64 have com pleted upper secondary or tertiary education and 37% (the highest percentage in the EU countries) have university or other tertiary qualifications.

AREA 390,920 sq. kilometres or 150,900 sq. m iles, of which 9% is fresh water; land area is 303, 909 sq. kilometres or 117,337 sq. miles. There are 188,000 lakes. 6% of the land is under cultivation, with barley and oats the main crops. Forests (mainly pine and spruce) cover 68% of the country. GOVERNMENT Sovereign parliamentary republic since 1917. From 1809– 1917, autonom ous G rand D uchy within the Russian Empire; before that part of the Kingdom of Sweden for centuries. The president is elected ever y six years. The new president of Finland, Sauli Niinistö took office in March 2012. The 200 members of Parliament are elected for fouryear terms. Finland has been a member of the European Union since January 1995. WORKING LIFE 80% of women aged 25–54 are employed outside the home. Average monthly earnings, 1st

quarter 2014: men 3,593 euros; women 2,976 euros. Unemployment rate 9.2%, in June 2014 according to Labour Force Survey. ECONOMY GDP 2013: 193 billion euros, the annual change in volume -1.4%. Annual inflation rate as of February 2014: 0.9%. Currency: Euro.

GROSS DOMESTIC PRODUCT PER CAPITA 2013* (EUR)

Nominal

Adjusted for Purchasing Power Standard

NORWAY 75,900 49,200 DENMARK 44,400 32,100 SWEDEN 43,800 32,700 USA 40,000 39,900 FINLAND 35,600 28,700 GERMANY 33,300 32,000 FRANCE 31,300 27,800 UK 29,600 27,200 EU27 25,900 25,800

Eurostat

Source: Statistics Finland

This is Finland at WWW.FINLAND.FI (English, Russian, Chinese, French, German, Spanish and Portuguese) News by Finnfacts at WWW.GOODNEWSFROMFINLAND.COM Findicator: WWW.FINDICATOR.FI

Tervetuloa / Välkommen/ Welcome / Bienvenue / Willkommen / Добро пожаловать / Tere tulemast / ようこそ / Bienvenido / 欢迎 / Benvenuti / Velkommen / 환영 / Witamy /

www.finnair.fi www.finnair.se www.finnair.com

www.finnair.fr

www.finnair.de

www.finnair.com/ru

www.finnair.ee www.finnair.com/jp

www.finnair.es

www.finnair.dk

www.finnair.com/cn

www.finnair.kr

www.finnair.it

www.finnair.fi/pl

Flying Finnair AUTOMATED BORDER CONTROL

BEFORE AND DURING THE FLIGHT

INFLIGHT ENTERTAINMENT

HELSINKI AIRPORT

MAPS

CORPORATE AND ENVIRONMENTAL RESPONSIBILITY

FLEET

FREQUENT FLYER BENEFITS

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FINNAIR INFO HOW TO USE THE AUTOMATED BORDER CONTROL GATES

Place your passport with the info page face down on the reader. Please wait while your passport is being read for biographical and biometric data. When the scan is complete, the gate will open.

日本人で、ICパスポート（※）をお持ちの方は、2012年5月から試験的に、出入国審査場において自動化ゲートをご利用頂けます。ヘルシンキ空港のシェンゲンエリアから、日本に向けて出国される際にお使い頂くことが可能です。まず、パスポートの顔写真ページを読み取ります。該当ページを開き、読み取り機に向けて置いてください。こちらで個人情報と生体認証データを読み取ります。

Enter through the gate and turn right. Please remove your possible backpack and stand on the footprints on the floor. Remove your glasses and hat. Stand still and look directly at the screen keeping your face visible. The camera will compare your facial image with the biometric feature scanned from your passport. Wait until the second gate opens. The border check for EU, EEA, and Swiss nationals is completed when the gate opens. Third country nationals must now move towards the border guard, who will check your entry stamp and mark your passport with an exit stamp.

Smooth crossings

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二番目のゲートが開いたら、出入国審査官のカウンターにお進み下さい。パスポートの入国スタンプを確認した後、出国スタンプを押印致します。ご協力頂きまして有難うございます。 ※ ICパスポートとは、2006年3月20日から申請受付を開始したIC旅券、つまり冊子中央にICチップ及び通信を行うための。アンテナを格納したカードが組み込まれているバイオメトリック・パスポートのことです。

www.finnair.com/jp

대한민국 전자여권을 소지한 승객께서는 유럽에서 한국으로 입국 시, 헬싱키 공항에서 자동출국심사 서비스를 이용 하실 수 있습니다.

Have a nice journey!

ARRIVING AND DEPARTING passengers at Helsinki Airport can use the 30 automated border control gates. Fifteen of these are located in the departure hall. The Finnish Border Guard’s automated border control helps serve growing passenger volumes at Helsinki Airport. EU, EEA and Swiss nationals with biometric passports can take advantage of the automated border control gates. Third country nationals, who are exempt from the visa require-

ゲートが開いたら中に入り、右を向いてください。カメラで顔認証を行い、パスポートの顔写真と照合します。

ment and hold a biometric passport, may also use the automated border control upon departure. The service is available for Australian, Canadian, Japanese, New Zealand, South Korean and U.S. citizens. The automated border control is monitored by a border guard ensuring secure border crossings. Please note that passengers travelling with an infant, baggage trolley or wheelchair must use the manual border control line.

우선, 전자여권의 사진 페이지를 인식장치에 올려주시기를 바랍니다. 이 과정에서 여권정보가 시스템에 자동 인식됩니다. 첫 번째 게이트가 열리면 안으로 들어가 오른쪽에 위치한 카메라로 안면인증을 거치게 됩니다. 이후 마지막 게이트에서 출입국관리 직원의 출국확인도장을 받으시면 됩니다. 보다 간편하고 빠른 본 자동시스템의 많은 이용 바랍니다. 대한민국 전자여권은? 2008년 8월 25일 이후 발급된 여권으로 표지 하단부에 전자칩과 안테나가 내장 되어 있는 여권입니다.

www.finnair.com/KR

FINNAIR INFO BEFORE THE FLIGHT

BEFORE DEPARTURE

Speed up your takeoff! CHECKING IN TO your Finnair flight is quick and easy. You can save time and reduce hassle by checking in at a self-service kiosk at the airport, online 36 hours before departure or by text message. Find out more about our check-in services at WWW.FINNAIR.COM. IN CASE A FLIGHT IS DELAYED OR CANCELLED, Finnair will make every effort to keep you informed via SMS or e-mail. Please make sure that you have provided Finnair with up-to-date contact details. Find out more information on flight disruptions at FINNAIR.COM/FLIGHTINFO.

Finnair in a nutshell • FINNAIR IS NUMBER ONE in air traffic between Northern Europe and Asia. • IN 2013, Finnair carried 9.3 million passengers.

Sky Bistro replaces complimentary cold snack service on European flights On short-haul flights in Economy Class, Finnair will introduce Sky Bistro in November, a wider mix-and-match selection of seasonal, high-quality foods and beverages combining the best tastes of Europe and Asia. Sky Bistro, which will be available on nearly all European flights, replaces the complimentary cold snack service that had been offered on some European flights lasting longer than two hours. On all flights in all classes, coffee and tea and water remain complimentary – as does Finnair’s signature refreshment, blueberry juice. In Business Class, meals remain inclusive in the ticket price.

• CLOSE TO ONE AND A HALF MILLION passengers fly between Asia and Europe via Helsinki each year. • IN 2013, THE NUMBER OF PASSENGERS on scheduled flights totalled 8.5 million. Domestic travel accounted for 1.6 million passengers. Passenger total on leisure flights was nearly 768,000. • IN 2013, FINNAIR TRANSPORTED more than 146,000 tonnes of cargo. • ESTABLISHED IN 1923, Finnair is one of the world’s oldest operating airlines. • FINNAIR’S ROUTE NETWORK includes more than 50 international destinations.

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FINNAIR INFO DURING THE FLIGHT

IN THE AIR

Welcome aboard! SAFETY

PERKS FOR KIDS

• Safety information is presented by the cabin crew at the start of each flight. This information is also listed on the safety instruction card in your seat pocket.

• Children are offered puzzles or colouring books on intercontinental scheduled flights and leisure flights.

• Safety belts must remain fastened when the “Fasten safety belt” sign is on. For safety reasons we recommend keeping them fastened even when the sign has been switched off. • Passengers may use MP3, CD or DVD players as well as laptop computers when the “Fasten safety belt” sign is off.

• Music and video entertainment is available on intercontinental scheduled flights and leisure flights. • On the Airbus A340-300 and Airbus A330-300 aircraft, games are available as part of the personal entertainment system. MEALS • Meals or snacks are served on most international flights. Pre-order meals are available for Economy Class passengers on most European flights. • Complimentary non-alcoholic beverages are available on scheduled flights.

ENTERTAINMENT • Inflight entertainment on intercontinental scheduled flights and leisure flights includes music, movies and an Airshow programme, which allows passengers to track their flight on a map. • On scheduled flights, headphones are available free of charge. On leisure flights, the entertainment fee includes headphones.

• Alcoholic drinks are for sale in Economy Class on European scheduled flights, except on routes to and from Riga, St. Petersburg, Stockholm and Tallinn. • In Economy Class on intercontinental scheduled flights we serve a hot meal with complimentary wine and beer. • On European and intercontinental scheduled flights, coffee, tea, juice and soft drinks are complimentary. • In Business Class all drinks are free of charge. On leisure flights, there is a charge for all beverages. • On flights to and from northern Finland, alcoholic beverages are sold after 9 am.

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Inflight shopping • You may order products in advance from our large and affordable pre-order assortment at www.finnairshop.com. On most flights we also have onboard sales items. The selection varies by route. • Tax-free products, alcohol and tobacco are sold on aircraft flying to and from destinations outside the European Union. These include all intercontinental flights, as well as Ekaterinburg, Geneva, Moscow and Zurich. On flights within the EU, products are affordable but not tax-free. • Due to limited space onboard, alcohol and tobacco products are not for sale on flights operated with Embraer aircraft, but these products may be ordered through the pre-order service. • Gift items, cosmetics, fragrances and confectionary are sold on scheduled flights to and from the following destinations: Amsterdam, Barcelona, Berlin, Brussels, Budapest, Dubrovnik, Düsseldorf, Ekaterinburg, Frankfurt, Geneva, Hamburg, Ljubljana, London, Madrid, Manchester, Malaga, Milan, Moscow, Munich, Nice, Paris, Prague, Rome, Venice, Vienna and Zurich. • SHOP WITH POINTS Pamper yourself with Finnair Plus points at www.finnairplusshop.com

FINNAIR INFO INFLIGHT ENTERTAINMENT

This month´s inflight picks Movies

Movies, TV, music and games onboard SIT BACK, RELAX AND ENJOY your flight with your personal entertainment system. Use your handset or touchscreen to choose from 72 movies, 150 TV shows, 24 music channels, up to 200 CD albums and 15 games. From films to news and sports, there’s always something for you to enjoy, including programs from Hollywood, Asia and around the globe. Available language tracks include English, Japanese, Korean, Thai, German, French, Italian, Spanish, Swedish and Finnish, depending on the program, as well as Finnish and Chinese subtitles. We also offer family films and cartoons on all international and leisure flights. Selection may vary by aircraft type. You can also create a music playlist from up to 200 CDs (on select aircraft). Most entertainment systems also include a satellite phone for texting and emails, and a power outlet so you can use your own laptop computer or personal entertainment device. The system also offers an Airshow moving map that displays the progress of your flight.

Personal entertainment systems are available on Airbus A330 and Airbus A340 aircraft. Headphones are free of charge on intercontinental scheduled flights. On leisure flights (AY1000 series) there is an entertainment fee including headphone rental (on Boeing 757, €5.00 per person including return flight; on Airbus A330 and A340 aircraft, €8.00 per person per flight). Most Airbus A340 aircraft and all Airbus A330 aircraft are equipped with an electricity socket, telephone and the option to send SMS & email messages via the Inflight Entertainment System (not available for inbound SMS to the US or Canada). Messages cost $2.00 each. Calls cost $7.00/first minute and $3.50/ every 30 secs thereafter.

Entertainment/communication systems may vary by aircraft.

Youngistaan The blood ties and the pressure of being born into the first family of India causes a young man to struggle between his true love, Anwita, and a promise made to his dying father. (Rating NR)

How To Train Your Dragon 2 Hiccup and Toothless discover a cave that is home to hundreds of dragons. The two friends find themselves at the centre of a battle to protect the peace and change the future of both men and dragons. (Finnish subtitles, rating PG)

More Latest Movies

Personal entertainment system

Edge of Tomorrow Major Cage is forced into fighting against an invading alien force. Killed within minutes, Cage finds himself thrown into a time loop, forcing him to live out the same brutal combat over and over. (Chinese Subtitles, rating PG-13) Dawn of the Planet of the Apes A growing nation of genetically evolved apes is threatened by a band of human survivors. They reach a fragile peace, but it proves short-lived, and both sides are brought to the brink of a war. (Rating PG-13)

NEW IN-FLIGHT ENTERTAINMENT SYSTEM Finnair has introduced a new easy-touse in-flight entertainment system for the wide body fleet. Aircrafts will have the new system gradually during the Autumn 2014.

TV-series Modern Family Suddenly Last Summer: Manny is preparing to leave for Columbia for a month to visit family, and Gloria is a wreck. Dudesons Undercover Dudesons: The Dudesons go undercover, disguising themselves.

Entertainment content is easy to discover and access by only one click.

Radio

All the different type of entertainment (movies, music and games) can be found from the top row navigation icons. Music mixes on the fly Nokia Mixradio ffers a wide variety of music on Finnair’s long-haul flights. Mixes feature genres such as jazz and hip-hop and artists from regions including India and China. OCTOBER 2014

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FINNAIR INFO BEFORE AND AFTER THE FLIGHT HELSINKI AIRPORT

TRANSFER SERVICE

32a

31x 31

31a-e 30

HOW TO TRANSFER • Check your gate and departure time on the airport monitors.

• If your baggage has not been checked through to your final destination, collect it from the baggage claim area and go to check-in and security control.

SHOP

Security control

LONG-HAUL AREA NON-SCHENGEN

• If you don’t have a boarding pass for your connecting flight, please contact the transfer service desk. • Most passengers transferring from nonEU countries to EU countries have to go through security and passport control. Please note that liquids are restricted in carry-on baggage.

SHOP

FINNAIR LOUNGE FINNAIR PREMIUM LOUNGE 37

FINNAIR TRANSFER SERVICE

desks in Helsinki Airport T2 terminal are ready to help you with any inquiries related to your connection flights.

2ND FLOOR

37a-d

GROUND FLOOR

AUTOMATED BORDER CHECKS are available to passengers with biometric EU, EEA or Swiss passports. Place your passport on the reader with the photo page down, then pass through the first gate, turn towards the monitor, and wait for the second gate to open.

NON-SMOKING Smoking at Helsinki Airport is prohibited outside of designated smoking rooms.

SHOPPING Receive special offers for airport services when you show your Finnair Plus card. You will recognise our partners by the Finnair Plus symbol. Helsinki Airport features more than 30 shops and boutiques and various restaurants and cafés. 86 BLUE WINGS

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Borde contro

Border control

SHOP

2ND FLOOR

CHILDREN Children’s playrooms offer videos, microwave ovens and baby care facilities.

SHOP

Transfer Service 3

• All Finnair and Flybe departures are located in the same terminal.

WIRELESS INTERNET is available free of charge. An eService Bar is located across from gate 21.

Border control

LOST AND FOUND INQUIRIES Lentäjäntie 1 (next to terminal T2, street level) Open Mon-Fri 09:00-17:00 and Sat 09:00-15:00 Tel 0600 41006 (1,97€/min +local network charge) WWW.LOYTOTAVARA.NET

SHOP

WALKING TIME GATE 24-30: 7 MIN FINNAIR LOUNGE ENTRANCE AT GATE 22

T2 29

Restaurant & Deli Fly Inn

FINNAIR LOUNGE 26

Finnair Tax-Free Shop

GATE AREA

Security check

er ol

CHECK-IN 240–270

CHECK-IN 201–232 SHOP

SHOP

25 Transfer Service 2

SHOP

Security check

Finnair Service Desk

GROCERY

SCHENGEN AREA

will be opened after extensive renovation again on October 6. More stylish seating areas, shower suites and play area for kids. Thank you for your patience.

1ST FLOOR

SHOP 19

Tourist info

Pharmacy

17 16

Transfer Service 1

CHECK-IN 101–114

Security check

Baggage storage

GROUND FLOOR

GATE AREA 12

2ND FLOOR

SHOP BUS CONNECTIONS The Finnair City Bus to the Helsinki railway station leaves from Terminal 2 every 20 minutes, stopping also at Terminal 1. Travel time is about 30 minutes. Price: €6,30

1ST FLOOR

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INTERNATIONAL FLIGHTS FROM HELSINKI

Great Circle Estimated Distances Flight km Times

AGADIR 4193 05:35 ALGHERO 2473 03:35 AMSTERDAM 1525 02:35 ALANYA/GAZIPASA 2722 03:45 ARRECIFE 4518 05:55 ATHENS 2490 03:40 BANGKOK 7912 09:45 BARCELONA 2632 03:55 BEIJING 6325 07:55 BERGEN 1112 03:30 BERLIN 1123 02:00 BIARRITZ 2581 03:45 BILLUND 1060 01:50 BODRUM 2572 03:55 BRUSSELS 1651 02:40 BUDAPEST 1481 02:20 BURGAS 1982 03:00 CATANIA 2636 03:45 CHANIA 2756 03:50 CHONGQING 6736 08:40 COPENHAGEN 895 01:40 DALAMAN 2639 03:40 DELHI 5229 06:50 DUBAI 4537 05:55 DUBLIN 2030 03:10 DUBROVNIK 2027 03:00 DÜSSELDORF 1512 02:25 EKATERINBURG 2098 03:05 FARO 3480 04:45 FRANKFURT 1543 02:35 FUERTEVENTURA 4578 06:05 FUNCHAL 4310 05:45 GENEVA 1994 03:00 GOA via Sharjah 6739 10:15 GOTHENBURG 785 01:25 HAMBURG 1172 02:00 HÔ CHI MINH CITY (Saigon) 8510 10:50 HONG KONG 7821 09:35 INNSBRUCK 1701 02:35 IRÁKLION 2777 03:55 KAZAN 1521 02:30 KAVALA 2159 03:15 KERKYRA 2331 03:25 KIEV 1171 01:55 KOS 2620 03:45 KRABI 8350 10:20 KRAKOW 1186 02:00 LANGKAWI 8560 10:25 LAS PALMAS 4700 06:10 LISBON 3369 04:50 LJUBLJANA 1713 02:40 LONDON 1863 03:10 MADRID 2950 04:25 MALAGA 3357 04:35 MALTA 2822 04:15 MANCHESTER 1817 03:00 MIAMI 8342 11:10 MILAN 1953 03:05 MINSK 740 01:25 MOSCOW 876 01:40 MUNICH 1577 02:30 NAGOYA 7780 09:40 NAPLES 2283 03:25 NEW YORK 6626 08:45 NICE 2202 03:25 NIZHNIY NOVGOROD 1189 02:10 NORRKÖPING 530 01:30 OSAKA 7751 09:30 OSLO 766 01:30 PALMA DE MALLORCA 2777 04:00 PAPHOS 2898 04:00 PARIS 1900 03:05

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Great Circle Estimated Distances Flight km Times PHUKET PISA PONTA DELGADA PRAGUE PREVEZA PUERTO PLATA RHODES RIGA RIMINI ROME SAMARA SANTORINI SEOUL SHANGHAI SINGAPORE SKIATHOS SPLIT ST. PETERSBURG STOCKHOLM TALLINN TARTU TEL AVIV TENERIFE NORTE TENERIFE SUR TOKYO TORONTO TROMSØ VARADERO VARNA VENICE VERONA VIENNA VILNIUS WARSAW XIAN ZAKYNTHOS ZÜRICH

8312 10:05 2093 03:20 4316 05:50 1322 02:10 2397 03:25 8417 11:15 2668 03:45 382 00:55 1993 03:00 2235 03:25 1698 02:35 2660 03:40 7050 08:40 7410 09:05 9272 11:30 2353 03:30 1956 02:55 301 01:00 400 01:00 101 00:30 245 00:50 3230 04:25 4691 06:10 4745 06:10 7849 09:45 6619 08:50 1081 02:00 8665 11:40 1911 02:55 1847 02:55 1903 02:55 1462 02:30 633 01:15 940 01:40 6421 07:50 2526 03:55 1781 02:45

SCHEDULED DESTINATIONS LEISURE DESTINATIONS PARTNER-OPERATED CODE-SHARE OR MARKETING DESTINATIONS SEASONAL ROUTE EW SCHEDULED N SEASONAL ROUTE NEW SCHEDULED DESTINATION IN 2014

Atl Oc antic ean

New

quay

DOMESTIC FLIGHTS FROM HELSINKI IVALO JOENSUU JYVÄSKYLÄ KAJAANI MARIEHAMN KEMI/TORNIO KITTILÄ KOKKOLA/PIETARSAARI KUOPIO KUUSAMO OULU PORI ROVANIEMI SAVONLINNA TAMPERE TURKU VAASA

931 01:35 360 01:00 235 00:45 464 01:00 282 00:55 609 01:30 823 01:25 391 01:05 335 01:00 667 01:15 514 01:05 214 00:40 697 01:20 281 00:55 143 00:35 150 00:35 348 00:55

Bay of B isca ya

Arct ic

Ocea n

Nor weg ian S ea

Nort

h Sea

Rostov-on-Don

Medit erranea n Sea OCTOBER 2014

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Arctic Ocean FINNAIR-INFO WORLD MAP

Finnair Plus members earn Plus points from travelling on any scheduled flight with a oneworld airline.

Atlantic Ocean

Agadir

Pacific Ocean

Ocea n Atlantic Ocean

oneworld: more than 800 destinations 90 BLUE WINGS OCTOBER 2014

Arctic Ocean

Nizhniy Novgorod

Agadir

Taiwan

Pacific Ocean

Indian Ocean

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FINNAIR INFO CORPORATE RESPONSIBILITY

Society and the environment Finnair wants to be the number one choice for quality- and environmentally-conscious travellers. The airline collaborates with many environmental and humanitarian organisations, and invites its frequent flyers to participate in these efforts by donating Finnair Plus points. Here are a few other examples of Finnair’s societal involvement in a changing world:

A HARD STOP TO CHILD ABUSE

• From 1999 to 2009, Finnair cut its carbon dioxide emissions per seat by 22 per cent. By 2017, it intends to reduce this number by another 24 per cent; total reductions per seat from 1999 to 2017 will equal as much as 41 per cent. Finnair supports the International Air Transport Association’s (IATA) goal of zeroemissions air travel by 2050, as well as a global emissions trading scheme. • Finnair flies one of the youngest fleets in the business. The average aircraft age is 9.9 years. Operating with new aircraft cuts back on fuel consumption and emissions by 20 to 30 per cent. The airline also flies the shortest routes between Europe and Asia via Helsinki, reducing fuel consumption. Passengers and cargo are carried on the same flights.

ADVOCATING CONSCIENTIOUS and non-exploitative tourism is an important part of Finnair’s corporate responsibility efforts. Most recently the airline has teamed up with The Finnish Association for Fair Tourism to help increase awareness of a disturbing phenomenon: child sex tourism. The association’s new campaign, entitled Too Bad to be True, launched in mid-September. Sponsors include the Ministry for Foreign Affairs of Finland. The campaign defines child sex tourism as the sexual exploitation of under-aged individuals by travellers to a particular destination. It has been estimated that between two and three million young people are targets of child sex tourism each year. The horrific phenomenon of underage prostitution is estimated to be particularly prevalent in Southeast Asia, parts of South America and African nations such as South Africa, Ghana and Kenya. “The travel industry can play a notable role in helping spread awareness, as companies such as airlines have a front-row position to recognising questionable situations and informing travellers,” says Tytti McWeigh, project manager at the Finnish Association for Fair Tourism. One of the goals of Too Bad to be True is to increase knowledge of the issue among travel industry professionals. The campaign’s hub is a web site that offers aggregated up-to-date and accessible information for Finnish travellers.

• HOTT (House of Travel and Transportation), which houses Finnair’s headquarters near Helsinki, has received the esteemed LEED (Leadership in Energy and Environmental Design) Platinum international environmental certification. The system ensures that a construction project meets the strictest requirements for environmental efficiency. HOTT is owned by pension insurance company Ilmarinen, and Finnair is the primary tenant. • Finnair employees are offered continuous training and development opportunities. The company also conducts an annual employee wellbeing survey, participates in campaigns promoting equal treatment at the workplace, and places a strong focus on occupational safety.

Read more at liianpahaaollakseentotta.fi

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FINNAIR INFO ENVIRONMENTAL RESPONSIBILITY

DID YOU KNOW? Since 2010 Finnair has been part of the Sustainable Travel Leadership Network, a group of about a dozen organisations committed to developing cultural and environmental sustainability solutions across all sectors of travel and tourism.

HOW YOU CAN HELP At pointshop.finnair.com, members of Finnair’s frequent flyer programme can donate points to the following organisations: ☛ The Finnish Association for Nature Conservation

• Finnair prioritises recycling: assess and improve an airline’s for example, the airline has environmental management. donated cabin crew uniforms, Strongly believing that, as with blankets and other textiles to safety, the whole sector would Uusix and GlobeHope, compabenefit from a more systematic nies that turn used materials approach to environmental into design items. management, Finnair is part of • Finnair Group collaborates a pilot group of IATA member with environmental manageairlines participating in the ment company Ekokem on programme. waste management, including • Finnair is a member of United waste sorting, recycling and Nations Global Compact, a reuse. Materials such as cardcorporate responsibility initiaboard, paper, plastic and metal tive that comprises more than are recycled at Finnair, while 8,000 businesses. Participating hazardous waste is properly companies agree to make huprocessed. Material not suitman rights, fair labour standable for reuse is transported ards, environmental responsito Ekokem’s facilities for bility and anti-corruption core energy production. parts of their operations. • The recycling process begins • In 2011 Finnair signed the United onboard, where cabin attendNations Women’s Empowerants sort the waste generated ment Principles that encourage during the flight. companies to promote gender • In 2013 Finnair was certified equality and women’s empoweras a Stage 1 operator in IATA’s ment. The principles are the reEnvironmental Assessment sult of a collaboration between Program (IEnvA), a new envithe United Nations Development ronmental management sysFund for Women and the United tem designed to independently Nations Global Compact.

☛ The Association of Friends of the University Children’s Hospitals ☛ The Cancer Society of Finland ☛ The Finnish Red Cross ☛ UNICEF ☛ The Baltic Sea Action Group ☛ Hope

FIND OUT MORE Finnair has published an annual overview of its sustainability efforts since 1997. The 2013 Annual Report – Finnair’s first to integrate sustainability indicators with financial reporting – measures and accounts for Finnair’s financial, economic, social and environmental performance and explains its impact on business results.

www.finnairgroup.com/ annualreport2013 BLOGS.FINNAIR.COM

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FINNAIR INFO FLEET

AIRBUS A350-900 (NEW IN 2015) Number 11 in order Seating capacity 297 Length 66.8 m Wingspan 64.75 m Cruising speed 903 km/h Maximum cruising altitude 13,000 m AIRBUS A340-300 Number 7 Seating capacity 270/269/261 Length 63.6 m Wingspan 60.3 m Cruising speed 870 km/h Maximum cruising altitude 12,500 m AIRBUS A330-300 Number 8 Seating capacity 297/271/263 Length 63.6 m Wingspan 60.3 m Cruising speed 870 km/h Maximum cruising altitude 12,600 m AIRBUS A321 (ER) Number 11 Seating capacity 136–209 Length 44.5 m Wingspan 34.1 m Cruising speed 840 km/h Maximum cruising altitude 11,900 m AIRBUS A320 Number 10 Seating capacity 110–165 Length 37.6 m Wingspan 34.1 m Cruising speed 840 km/h Maximum cruising altitude 11,900 m AIRBUS A319 Number 9 Seating capacity 105–138 Length 33.8 m Wingspan 34.1 m Cruising speed 840 km/h Maximum cruising altitude 11,900 m EMBRAER 190/170 Operated by Flybe Number 12/2 Seating capacity 100/76 Length 36.2/29.9 m Wingspan 28.7/26 m Cruising speed 850 km/h Maximum cruising altitude 12,300 m

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OCTOBER 2014

FINNAIR PLUS PARTNER BENEFITS FOR FREQUENT FLYERS

Finnair Plus Partner Benefits this month: HERTZ – DRIVE & EARN Enjoy great offers. Simply rent with Hertz and take advantage of the benefits. As a Finnair Plus member you can enjoy special rates on Hertz car rentals all over the world and earn 500 Finnair Plus points. When making a reservation, remember to use your Customer Discount Program (CDP) number, on the back of your membership card, to get the discounted rate.

COUNTLESS BENEFITS FOR MEMBERS!

ISTOCKPHOTO

hertz.com

Airlines Travel Credit Card Insurance Restaurants Shopping Wellness Golf Entertainment Charity Leisure time

NEW PARTNER

REGUS CARD Finnair & Regus offer you the opportunity to take care of your office space needs and earn Finnair Plus points at the same time. Apply for the Regus Businessworld Preferred membership card free of charge and start enjoying exclusive benefits right away.

PLAY WITH YOUR POINTS Use your Plus points in Party Coins payment service to claim some of world’s best games and entertainment gift cards. Select the products of your choice, log in to your membership account, confirm the redemption and receive your prize immediately by email.

CABFORCE TAXIS AND AIRPORT Make your upcoming trip a little more enjoyable with pre-booked taxis or minibuses for your airport rides. Pay online with your credit card. The service is available in most Finnair destinations worldwide. As a Finnair Plus member you earn Finnair Plus points.

regus.fi/finnair

finnair.partycoins.me

finnair.com/pluspartners

MORE THAN 300 PARTNERS!

Not yet a member? Find out how to join on the next page ➝

More Finnair Plus offers: finnair.com/plus OCTOBER 2014 BLUE WINGS 95

FINNAIR PLUS FREQUENT FLYER BENEFITS

Our Frequent Flyer Program

Join now and receive points for this flight! GET THESE BENEFITS • A head start on special flight sales • Exclusive members’ prices on offers • Earn and use points on Finnair, oneworld and partner airline flights • Earn and use points on numerous worldwide partner services EARN POINTS from both Finnair schedule and leisure flights. Points can be used to purchase award flights, pay for additional baggage and upgrade Finnair flights from Economy to Business Class. Points can also be earned and used for oneworld scheduled flights. AS A FINNAIR PLUS MEMBER YOU EARN points when purchasing products and services from any one of our Finnair Plus partners. The extensive partner network makes it possible for you to earn and use points even when you are not travelling. Products and services range from hotels, restaurants and car rentals to products purchased in the Finnair PlusShop, where you can place orders online.

JOIN FINNAIR PLUS for free at finnair.com/plus or by filling out an application found as an insert in this magazine.

Join using this QR code and get 500 extra points from your next Finnair flight. ➝

FREQUENTLY ASKED QUESTIONS

DO YOU HAVE A QUESTION? SEND IT TO US: PLUS.NEWS@FINNAIR.FI

1. Will I earn Finnair Plus points by converting currency at Helsinki Airport?

2. Can I pay for an additional piece of luggage using Finnair Plus points?

Yes, as a Finnair Plus member you can earn up to 5,000 points when converting currency at ChangeGroup counters at Helsinki Airport. The number of points earned depends on the amount of currency converted.

Yes, you can. You can purchase an excess baggage voucher for Finnair flights at finnair.com/plus.

96 BLUE WINGS

OCTOBER 2014

FINNAIR PLUS FREQUENT FLYER BENEFITS

Finnair Plus Tier benefits There are four Finnair Plus tiers: Basic, Silver, Gold and Platinum. Move to higher tiers by collecting tier points on Finnair or oneworld flights.

BASIC BENEFITS

SILVER BENEFITS RUBY

• C lassic and Any Seat flight awards • T ext message check-in for Finnair flights •P ayment for excess baggage charges with points •W aiting list priority based on tier •P lusShop and partner service purchases with points •D iscounts and points for partner services •P oints for credit card purchases

• All Basic level benefits • 10% points bonus on Finnair flights • Business Class check-in with Finnair • Priority Lane* security checks • One extra piece of baggage free of charge • Finnair lounge access when flying with Finnair • 10% discount on normally priced tax – free purchases made on Finnair flights outside of the EU.

GOLD SAPPHIRE

PLATINUM

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EMERALD

• All Basic and Silver level benefits

• A ll Basic, Silver and Gold level benefits

• 1 5% points bonus on Finnair flights • C onfirmed seat 48 hours before Finnair flights (European or intercontinental for Business Class, intercontinental for Economy Class)

• 2 5% points bonus on Finnair flights

MOVE TO HIGHER TIERS 40,000 tier points or 24 scheduled flights*

•N o expiration of points during tracking period • Oneworld First Class check-in and lounge access

•D • Priority Lane* security iscounted travel checks upgrades for family members • T ravel class upgrades for Finnair flights • Special baggage free of charge on Finnair flights • Oneworld Business Class and Frequent Flyer lounge access + 1 guest

90,000 tier points or 54 scheduled flights*

150,000 tier points or 92 scheduled flights* * Finnair and other oneworld scheduled flights

* For example: Helsinki, Stockholm-Arlanda

More Finnair Plus information: finnair.com/plus

Did you know? YOU CAN USE your Finnair Plus points to upgrade to Business Class. For instance, you can upgrade on most European one-way Finnair flights with just 10,000 points. You may conveniently upgrade online at finnair.com and you will receive a confirmation immediately.

OCTOBER 2014 BLUE WINGS 97

FINNAIR PLUS PLUSSHOP

Finnair PlusShop offers J. Harvest & Frost is all about fine work-wear. Clothing to take you from the office to the dinner party in the same day – making you look and feel at your best.

The online Finnair PlusShop stocks more than 3,000 items and delivers around the world. Pay with Finnair Plus points, money or a combination of both. Items are shipped to your home or to your nearest post office.

J. HARVEST & FROST RED BOW LINE SHIRTS

PRICES SUBJECT TO CHANGE.

Shop online: www.finnairplusshop.com 98 BLUE WINGS

OCTOBER 2014

€99, The classic collection with a twist features well-worked shirts with contrast details. Several styles, all available in regular and slim fit and sizes range from S– XXL. New to the Finnair PlusShop. Member offer €59 + 1,000 points

FINNAIR PLUS PLUSSHOP

Finnair PlusShop offers

MARJA KURKI WOOLEN PONCHO

€119, different colours Member offer €79 + 1,000 points

GC DIVER CHIC WOMEN'S WATCH

€440, black or white Member offer €329 + 1,000 points

POLAR V800 GPS SPORTS WATCH WITH HEART RATE (HR)

€450, Red Dot Design Award winner! Member offer €385 + 1,000 points

KURJENPOLVI BED

€89, two colour options Member offer €65 + 1,000 points

SAMSUNG GALAXY TAB S 10.5 4G

LOOSE LEG WARM WOMEN'S WINTER RUBBER BOOTS

€649, white or bronze Member offer €545 + 1,000 points

€149, two colour options Member offer €89 + 1,000 points

PRICES SUBJECT TO CHANGE.

Shop online: www.finnairplusshop.com OCTOBER 2014 BLUE WINGS 99

IWC. EngInEErEd for mEn.

Portuguese Chronograph Classic.

windless conditions. Whether you’re aboard a

Ref. 3904: The fact that Portugal’s greatest seafarers are remembered to this day is due

historic threemaster or a modern motor yacht, its stateofthear t technology and classic

not least to this watch: the appliquéd Arabic numerals and the railway track chapter ring ele

design soon make it clear who’s giving the orders. i wc . e n g i n e e r e d fo r m e n .

gantly reference its legendary forerunner from the 1930s. But today’s seagoing pioneers are equally well equipped with the Chronograph Classic. The IWCmanufactured automatic 89361calibre movement and its 68hour power reserve keep it firmly on course even under

WAT C H E S & J E W E L L E RY Oy Osk. Lindroos Ab

Mechanical chronograph movement, Selfwinding, 68hour power reserve when fully wound, Date display, Stopwatch function, Hour and minute counters combined in a totalizer at 12 o’clock, Flyback function, Seethrough sapphireglass back, Waterresistant 3 bar, Diameter 42 mm, 18 ct red gold

Mikonkatu 4, Helsinki +358-9-624188 Helsinki Airport Schengen, gate 27 +358-9-3540500 Helsinki Airport Non-Schengen, gate 33 +358-9-3540510 www.lindroos.fi