Your best-in-class B2B food and nutrition marketing solutions partner for smarter digital campaigns that drive business growth – with unrivalled expertise in your prospects.
What do we do?
Masters in all things digital marketing, Smartcore empowers you to reach your buyers with smarter digital campaigns. Our objective is to maximise your brand awareness, generate excellent-quality leads, and deliver greater returns on your investment and time.
How do we do it?
Our invaluable data - including an extensive global network of 400,000+ ingredients buyers - datadriven insights, and specialised digital content channels in the B2B food and nutrition industry, set us apart from the rest. Combined with our expertise in smarter digital campaigns, we help you effectively reach relevant buyers for your products at every stage of the Digital Marketing & Sales Funnel.
Is this for you?
Are you:
• Launching a new ingredient or product and aiming to promote it to relevant buyers?
• Determined to maximise your brand’s global awareness among your buyers?
• Interested in establishing thought leadership within your industry?
• Ready to grow your business into new global markets?
Smartcore is the answer. With us, you can reach real people and achieve real results.
300+ Satisfied Clients
Smartcore has partnered with over 300 ingredients suppliers, including many major players in the global food and nutrition industry.
Our clients have rated us with an impressive Net Promoter Score (NPS) of +40
Alexandra Williams, Marketing Manager – Europe, Fonterra
“We found the Custom Branded Email to be a high-performing digital product. The unique open rate of 27.57% that we achieved was above industry benchmark. I would select the product again in future marketing campaigns to amplify event presence. Working with the Smartcore team was great and included a comprehensive follow-up report to assess performance. We were able to use a variety of digital products to create a compelling package with consistent messaging across touchpoints.”
Maggie McNamara, Marketing Director, Gencor
“Reaching our target audience was straightforward. The webinar essentially served as a valuable thought leadership tool. It proved to be an excellent platform to reach our target audience, as clear from the quality of leads generated. We collectively received over 650 leads. They were great and worthwhile for us. Your team did an excellent job of keeping us on track and we genuinely enjoy working with the Vitafoods Insights team. Overall, the package gave us a competitive edge in the market, achieved multiple objectives, and was a highly successful campaign for us. We’re 100% considering doing it again next year.”
Explore All Testimonials
The Impact We Create: Success Stories
Browse through our clients’ success stories and get inspired for yours. Learn how our smarter solutions, with measurable return on investment deliver greater results.
Explore Success Stories
Already working with us
Our Audience at a Glance
Leverage our extensive global network. Combined with our unrivalled expertise in your prospects, you can reach your buyers at every stage of the Digital Marketing & Sales Funnel.
Our
3,235,000+
Unique visitors on our online platforms in the last 12 months
Our audience breakdown
Followers on our social media platforms
Our Platforms at a Glance
World’s Premier Directory Platforms
Ingredients Network & Finished Products Network are the world’s premier directory platforms connecting buyers and suppliers across the food and nutraceutical industries, empowering businesses to find exactly what they need through their comprehensive product listing and supplier network, backed by the world’s leading industry events.
1,187,000
461,000
Nutraceutical News & Analysis
Vitafoods Insights provides news and in-depth analysis about the latest nutraceutical innovations, R&D breakthroughs, scientific research, regulatory developments, and sustainable sourcing strategies, ensuring food supplement and nutrition professionals are one step ahead.
Food ingredient News & Analysis
Fi Global Insights provides in-depth and insightful analysis about the latest ingredient innovations, R&D breakthroughs, processing technologies, regulatory developments, and sustainable sourcing strategies, ensuring food & beverage professionals are one step ahead.
Webinar Sponsorship Packages
Sponsor a webinar of your choice
Reach a highly engaged live and on-demand audience with your product or service. Achieve maximum brand awareness, generate excellent-quality leads, and establish thought leadership in your industry.
Each webinar offers a comprehensive content programme focused on ingredients sourcing, new product development, and market insights for audiences to explore, ensuring you reach the right buyers for your products.
Why become a sponsor?
Brand Awareness
Build awareness for your product or service through a focused marketing campaign to buyers highly interested in a specific topic of your choice.
Lead Generation
Get direct access to a relevant audience to generate excellentquality leads for your product or service. As each webinar is highly specific, you are sure to reach the right buyers for your product.
Thought Leadership
Showcase your product expertise with your own supplier showcase and build a strong profile within the topic most relevant for you.
Measurable ROI
Maximise your brand visibility among the right buyers with a costeffective Brand Awareness package or upgrade to Lead Generation to receive the GDPR-compliant leads from your sponsored webinar.
Webinar Audience Breakdown
Our webinar audience is made up of highly relevant and uniquely qualified professionals in the food and nutrition industry who rely on our webinars to stay informed about the latest innovations in the market. This audience holds immense value for businesses in these industries.
Explore the demographics of our highly engaged audience, who have rated us an impressive Net Promoter Score (NPS) of +54
(Based on 2024 webinars)
Job Function
Nature of Business
Geography
Editorial Webinar Calendar 2026
Circular Economy
17 February 2026
Closing the loop: Circular food innovation in practice
Female sports nutrition: Innovating for performance
Protein for Women
Creatine for Brain and Muscle Health
Gut-Friendly Biotics
Sustainable and Clean-Label Nutrition Caffeine, Botanicals, and Cognitive Health
Webinar Sponsorship Packages
Packages
Share content
Add collateral about your product or service for download by attendees of the relevant webinar session
Brand visibility
Featured during the focused email marketing campaign to drive registrations (targeting 27,000 buyers)
Logo on programme page, registration page, and webinar platform
Clickable logo in wrap-up email post webinar (targeting 27,000 buyers)
GDPR-compliant leads
Registration list with GDPR-compliant data from the relevant webinar session
Contact list with GDPR-compliant data from 1 gated report
Registration list with GDPR-compliant data from Supplier Showcase
Supplier Showcase
Pre-recorded max. 30-minutes Supplier Showcase (without live Q&A)
Gated Supplier Showcase featured in wrap-up email
27,000+
Audience Reach per webinar
500+
Expected registrations per webinar
Proof in practice: a webinar success
300+
Expected GDPR-Compliant Leads per Lead Generation package
EffePharm, a science-led biotech specialising in anti-ageing, used our webinar sponsorship to grow their database, share evidence based content, and build thought leadership. With an easy-to-manage setup for their team, the campaign strengthened trust and converted interest into 330+ qualified leads.
Boost-Your-Event Packages
Are you exhibiting at the next Vitafoods Europe or Fi Europe?
Select one of these digital Event Packages to boost your visibility at Vitafoods Europe 2026 or Fi Europe 2026. Stand out among the hundreds of participating companies by reaching out to organiser-verified event attendees.
May 2026
5-7 May: Barcelona
November 2026
17-19 November: Frankfurt Europe
What’s in it for you?
As the official digital marketing provider, brought to you by the organisers of Fi Europe and Vitafoods Europe, we provide exclusive access to organiser-verified visitor data and connect you with event attendees through impactful digital marketing campaigns that deliver measurable ROI.
Packages
Relevance
Half-Page Advert in
Sponsored Article on Ingredients Network / Vitafoods Insights / Fi Global Insights newsletter
Email Campaign
Co-sponsored to all marketable pre-registered visitors
Is your company exhibiting at one of our global B2B food and nutrition events, such as Fi Asia, Vitafoods Asia, Vitafoods India, or Fi India? Talk to our team of experts. Discover the best event solutions we offer to help you reach your most relevant buyers, achieve measurable ROI, and make your exhibiting presence a success.
Custom Selected to 2,000 potential visitors Book your demo Exhibiting at one of our global events?
Popular Add-Ons for Exhibitors
Advert in the Event Trend Guide
The Fi Europe or Vitafoods Europe Trend Guide is a smarter solution to gain visibility for your products before and after the event.
It enables you to seamlessly spotlight your ad or interview among the most important innovations seen at the event, reaching all pre-registered event visitors and your relevant audience from our database of 409,000+ buyers.
€4,000
€5,000
Top Leaderboard Banner on the official event website
The Top Leaderboard Banner on the official Fi Europe or Vitafoods Europe event website offers maximum brand visibility among your most relevant target audience; before, during, and after the event.
€4,500
per week
€6,000
Post-event email opportunities
Two options to choose from:
Post-event Co-Sponsored email
Engage with a targeted audience of 10,000 event visitors of Fi Europe or Vitafoods Europe through a Co-Sponsored Email.
With only 8 exclusive spots available, this opportunity ensures your message stands out. Strategically scheduled for the week immediately following the event, this campaign leverages the excitement and momentum generated at the show.
€4,000
10,000 Visitors | Co-Sponsored
Post-event exclusive email
Select 2,400 contacts that align with your target audience from the Fi Europe or Vitafoods Europe visitor list. Engage them with a dedicated email campaign and drive traffic to your landing page of choice to keep the event momentum going.
€3,000
2,400 Visitors - Targeted | Exclusive
Content Solutions
Interested in custom solutions?
Host your own Custom Webinar
Stay top of mind with impactful content. We take responsibility for setting up a custom webinar, crafting a custom write up, and promoting them across digital channels to establish thought leadership and generate highly relevant GDPR-compliant leads for your business.
What’s included?
• Custom Webinar set up with set up of registration forms and delivery platform
• Custom Webinar promotion with a 4-touch email campaign, 2 social media posts, and promotion in 2 newsletters
• All GDPR-compliant leads registered to your custom webinar
• Custom write up of your webinar recording: Sponsored article written by our industry specialised editors, published on Fi Global Insights or Vitafoods Insights, and promoted in the related newsletters post-webinar.
Other Custom Content
Create tailored content solutions designed around your objectives, audience, and messaging needs. From thought-leadership assets to interactive formats, our team works with you to shape content that supports your marketing strategy. Choose from a range of formats including videos, whitepapers, articles, surveys, reports, and supporting campaign assets, all scoped to your specific needs.
€ 15,000 € 3,000
Looking to amplify the impact of your expert content?
Content Booster Package € 3,000
This package caters to businesses aiming to provide specialised knowledge and solutions to their audience. This package combines your technical content (whitepaper, report, etc.) with strategic marketing to ensure visibility and impactful engagement.
What’s included?
You bring your expert content (whitepaper, report, etc.) and we handle its full promotion and lead capture.
Promotion
Upload to Fi Global Insights/ Vitafoods Insights website for enhanced visibility
Exposure through 1 mention as Custom Content in Fi Global Insights/ Vitafoods Insights newsletters
Social media promotion through organic posts on Fi Global or Vitafoods Global LinkedIn
Gated page
Creation of a gated landing page to facilitate lead capture
Inclusion of branded content and logo on a gated landing page (gated PDF)
GDPR-compliant leads from gated content
E-shot campaign
Two-touch e-shot campaign to a targeted audience based on a detailed datacard
1 report
Add-On (Price upon request)
Other Popular Products
Targeted Ads
Your Ads, Our Data. A Success Story in the making!
Capture the interest of relevant buyers across our food and nutrition categories, websites, and events through display banners as they browse the web. Reach these targeted audiences – visitors to our Fi Global, Vitafoods, or Ingredients Network & Finished Products Network websites, or organiser-verified attendees of our Fi Europe and Vitafoods Europe events – and drive them to your landing page.
Choose your package
Target specific visitors based on the categories they explored on our websites
Engage relevant visitors to our industry-leading food and nutrition websites
Connect with Fi Europe or Vitafoods Europe event attendees online
Ingredient buyers and professionals rely on our newsletters as their valued source of information about the food and nutrition industry, key markets, new products and trends. With a sponsored article in our newsletter you can share your brand or product information with over 204,000+ engaged subscribers.
Sponsored Article is an article posted online and linked to your website or company profile. It is then published in the newsletter. Best option to share your product information, applications and news with an engaged and high volume audience.
€ 3,000
With a dedicated email campaign, you can direct traffic to a landing page of your choice to generate additional brand awareness and leads throughout the year. You can select your target audience from our database of 409,000+ food and nutrition professionals.
How does it work?
3,000
The Digital Marketing & Sales Funnel
What is a Digital Sales & Marketing funnel?
The funnel visualises a buyer’s journey from when they first become aware of your brand to when they purchase your product or service, and beyond to include retention. Each stage of the funnel helps to attract new prospects and convert them to leads and then customers, while tracking the performance of your campaigns. More and more ingredients buyers are researching ingredients online before reaching out to sales representatives to place an order. It’s time to evolve to meet this trend.
Top of Funnel
This is the brand visibility and awareness stage. Some of the Smartcore products that can help you achieve this are: Online Display Ads, Email Newsletter Ads & Interactive Infographics.
Middle of Funnel
At the middle of funnel, the focus is on capturing and nurturing leads. Some products that can help you achieve this include: Targeted Ads and Premium Profile on Ingredients Network.
Bottom of Funnel
This is the stage focused on purchase, i.e. converting your lead to a customer, and then retaining them. The most effective products that can help you achieve this are the Webinar Sponsorship, the Custom Webinar and Custom Report.
TOP OF FUNNEL
MIDDLE OF FUNNEL
BOTTOM OF FUNNEL
Reach your buyers with smarter digital campaigns
Need help with your digital marketing strategy?
Our team of experts is here for you. Choosing the right solution to achieve your specific goals can be a challenge, given the many options available. Let’s book a 15-minute demo to discuss your current challenges, outline your future plans, and find the best digital products and packages for your business.
