How EffePharm secured 300+ GDPR-compliant leads through Smartcore’s webinar sponsorship solutions EffePharm, a biotech company offering science-backed bioactive ingredients to address unmet nutrition needs and empower individuals to triumph at every stage of life, partnered with us at Smartcore on a webinar in the Healthy Ageing category. In this Success Story, Hannah Lu, Marketing Coordinator, shares her insights on their successful campaign.
What motivated you to include webinars in your digital marketing strategy? “We see webinars as a great way to show EffePharm’s commitment to real science-backed innovation. “Since we invest heavily in R&D, around 10% of our sales revenue, and focus on proving product effectiveness through solid scientific methods, webinars gave us the perfect platform to move past typical marketing talk and share genuine insights directly with our audience. “This approach fits our brand perfectly: substance over style. We encourage knowledge exchange and open discussions, and webinars help us build trust through evidence-based content instead of flashy marketing tricks.”
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What webinar topic did you choose to align your brand with, and why? “We went with ‘Ageing Well’, which is a perfect fit since anti-ageing is really at the core of our business. We’re seeing this huge global growth in the elder population, and that’s really driving the demand for effective anti-ageing solutions.
“At EffePharm, our focus is on extending people’s healthspan rather than just their lifespan. That’s why we have our flagship products, the ‘Uth series’. They are premium NAD+ precursors, featuring Uthever® NMN and UthPeak® NMNH. And we named it ‘Uth’, which stands for YOUTH, because that really conveys our wish for longevity and well-being for everyone.”
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Why did you choose the Lead Generation - Webinar Sponsorship package, and what goals were you hoping to achieve? “What’s great about the [...] package is that it offers a very specific indicator to track how our advertising is performing.”
“Well, our goals were straightforward. First, we wanted to expand our client database to really fuel our sales force, and second, we wanted to boost brand awareness as an opinion leader in the area of healthy ageing. “Coming from a PR background, evaluation is incredibly important to me and always an integral part of any campaign. What’s great about the Lead Generation - Webinar Sponsorship package is that it provides a clear and specific indicator to track how our advertising was performing. By collecting these leads, we can really gauge the market interest and identify potential clients for our sales team. “And additionally – even more importantly – the digital content we shared with the audience during the webinar can help keep our products and brand top-of-mind for them.” 4
Could you share your thoughts on the promotional products included in the package? “The Smartcore team did a fantastic job promoting the webinar for us. “For example, our brand was featured in the focused emails to drive registrations, and our logo was displayed on all your promotional materials—the programme page, registration page, and webinar platform. The recurring email campaign that consistently featured our name in targeted emails reaching around 27,000 buyers, really ensured we received a good amount of brand exposure. It was fantastic for driving traffic and inviting people to attend the webinar. “Additionally, our content was available for download by the webinar attendees, and our clickable logo was showcased in the wrap-up email after the webinar, again targeting 27,000 buyers. Finally, the contact list with GDPR-compliant leads from the webinar. These are excellent deliverables to receive and we’re happy.”
“These are excellent deliverables to receive and we’re happy.”
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Did the webinar help you effectively reach your target audience? “Yes, absolutely. The webinar topic was a perfect match for our anti-ageing solutions. “And it allowed us to share two PDFs: one was a whitepaper for our product, and the other contained the latest findings from our clinical studies. These materials worked perfectly to effectively engage our target audience during the webinar.”
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In terms of generating GDPRcompliant leads, did the campaign meet or exceed your expectations? “It was good, and I didn’t expect this! This was our first webinar sponsorship experience, and the Smartcore sales team gave me a little spoiler beforehand that we’d likely receive over 100 leads. I thought that sounded good. But honestly, the outcome really exceeded our expectations with over 300 leads!
“I guess that just validates our point that the demand for healthy ageing solutions is absolutely booming. So yes, that’s why we decided to do it again next year.”
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Can you share your experience working with the Smartcore team? “We really appreciated that consistent and multi-faceted approach they took to the whole webinar experience.”
“It was a hassle-free experience! “I actually met with the Smartcore sales team during the Vitafoods Europe trade show, and they took the time to really learn about our background and products. They quickly identified a webinar topic that was a great match and then followed that up with excellent execution and the final deliverables. “With a lean marketing team where I am responsible for most of the external communications, I appreciated that I just had to provide the required materials and then your delivery team took care of it all. The communication was so smooth and responsive. We really appreciated that consistent and multi-faceted approach they took to the whole webinar experience.”
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What advice would you give to another company considering webinar marketing in general, and a Lead Generation – Webinar Sponsorship package with us specifically? “I would strongly recommend including a lead generation element for all the benefits.” “One thing great about your webinars is that they’re part of a webinar series. And the Vitafoods Insights webinar series covers so many different topics in the areas of health and wellness. “So, I’d say consider how your product might offer different functionalities to fit various topics. For example, if your product is anti-ageing but also relates to weight management, you could select weight management as your webinar topic. I encourage other brands to think strategically about the multiple functionalities of their products. “Also, think about including academic or very technical content, beneficial content that can help people with their own product development. This can be a real value add, especially since participants are investing time to participate. “Lastly, I would strongly recommend including a lead generation element for all the benefits that I’ve mentioned. It’s just so valuable for getting that feedback and connecting with potential customers.”
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