Tell People What They’ll Get
Never assume people will scan just because a square exists.
Add a short, human instruction:
“Scan to view today’s specials”
“Scan to reorder in under 30 seconds.”
“Scan for the how-it’s-made video.”
You’re not selling the QR code. You’re selling the outcome. The more specific the payoff, the higher the scan rate.
Use Dynamic QR Codes Whenever Possible
Static QR codes are set in stone. Dynamic QR codes let you change the destination later without reprinting anything. That flexibility matters more than you think.
Menus change. Links break. Campaigns evolve. A dynamic code protects your investment and lets you adapt without having to start over.
It also gives you data. Scans by time, location, and device help you see what’s actually working instead of guessing.
Design for Visibility, not Decoration
QR codes do not need to be pretty. They need to be scannable. Follow these design rules:
High contrast between code and backgroundAdequate white space around the code
Large enough to scan from the intended distance
No visual clutter nearby
If someone must tilt their phone, squint, or move closer than expected, the moment is gone. Brand colors are fine. Artistic distortion is not.
Respect Trust and Privacy
Customers are cautious. A QR code that feels sketchy will be ignored.
Avoid sending people directly to:
Download prompts without explanation
Login walls
Overly long forms
Anything that looks unrelated to where they are
If you’re collecting information, say so.
If you’re offering value, lead with that. Trust is part of the user experience.
Test Like a Customer, not an Owner
Scan every QR code yourself. Then have someone else scan it. Try different phones. Try different lighting. Try it on cellular data, not office Wi-Fi. Ask: Does it load quickly?
Is it obvious what to do next?
Would I scan this again?
If the answer isn’t a confident yes, fix it before it goes live.
Express Employment Professionals
MV Transportation Inc.
Solano Community Foundation
Napa-Solano Building & Construction Trades Council
Supervisor Mitch Mashburn
Cory Ellerbee's Farmers Insurance Agency
Golden State Oral Surgery & Dental Implants
