BRAND PARTNERSHIPS & ACTIVATIONS August 2026
7524 Iron Bar Ln, Gainesville, VA 20155 @vagateway www.vagateway.com
|2
ENDLESS OPPORTUNITY Virginia Gateway is a dynamic retail and lifestyle destination serving one of Northern Virginia’s most affluent and fast-growing communities. With a strong mix of shopping, dining, entertainment and everyday conveniences, the property draws millions of visitors each year and creates multiple reasons to return. More than a place to shop, Virginia Gateway is a gathering place— designed for discovery, connection and experience. For brands, that translates into an opportunity to engage a highly desirable audience in an environment where consumers are already spending meaningful time. ‹#› 2
FAST FACTS 12,799,965 Annual Visitors
48 MINS Dwell Time
$182,392 Average Household Income 5 MILES
118,705 Population 5 MILES
109,069 Daytime Population 5 MILES
55% College Educated 5 MILES
196 Wealth INDEX
LOCATION
Connected to Northern Virginia’s Growth Corridor
Surrounded by established residential communities and continued regional growth, Virginia Gateway combines strong local loyalty with significant daily visibility—creating a compelling environment for brands looking to connect with an affluent, highly engaged consumer audience.
ACTIVATION SPACES
01 02 01
01 Atlas Walk Approximately 1500sf (at least 20' x 30')
This centrally located activation zone offers an ideal setting for high-impact pop-ups and consumer engagement.
02 The Promenade Approximately 1500sf (at least 20' x 30')
02
This centrally located activation zone offers an ideal setting for high-impact pop-ups and consumer engagement.
SITE PLAN/ SIGNAGE OPPORTUNITIES
DIRECTORIES
4-dimensions: 41" x 62"
LARGE FORMAT BANNERS
3-dimensions: 96" x 36"
Linton Hall- 55K AADT Gateway Ctr Dr- 14K AADT
Linton Hall- 42K AADT Wellington- 14K AADT
Linton Hall- 35K AADT Gateway Promenade- 3K AADT
DIGITAL CHANNELS
1,941+
24,000+
FOLLOWER COUNT 120K views on FB, 7k views on IG 520 email subscribers, 4000 website visits per month
AMPLIFICATION THROUGH SOCIAL Marketing Support & Amplification for Content Provided
THANK YOU
AMY ALYESHMERNI
VICE PRESIDENT, BRAND PARTNERSHIPS +1-415-308-3740 AAlyeshmerni@federalrealty.com
EMILY LIDDELL
SPECIALTY LEASING MANAGER +1-617-684-1513 ELiddell@federalrealty.com