Village at Shirlington - Marketing

Marketing

Marketing Team

Our marketing team works as an extension of your busines bringing expertise in strategy, PR, digital marketing, events, and more to help you achieve your goals and accelerate success.

Sarah North Senior Director of Marketing

Jasmina Zulic Marketing Manager

Public Relations

Our team provides dedicated public relations support through strategic media outreach and placement opportunities. We can partner with you to develop a tailored PR strategy or support your existing efforts, leveraging strong relationships with local and regional press to help generate awareness and elevate your brand’s presence.

PR Support for New & Existing Tenants: Publications include:

Grand opening announcements and media outreach

Strategic PR planning and consultation

Inclusion in local and regional editorial coverage

Product and service feature placements

TV and broadcast segment coordination

Press previews and media hosting

Influencer and tastemaker engagement

Seasonal and milestone storytelling

District-wide story pitching

Media Highlights

Community Events

The Village at Shirlington hosts a series of beloved community events each year that draw thousands of visitors. From a summer party to a major holiday event with Santa and many other seasonal celebrations, these events offer valuable opportunities for tenants to engage with the community and gain exposure.

2026 EVENTS ORGANIZED BY FEDERAL REALTY

Yacht Party Halloween Trick Or Treat A Very Village Holiday ADDITIONAL TENANT LED EVENTS

Yacht Party

A Signature Summer Kickoff Event

Back by popular demand, Yacht Party returns as a vibrant celebration of the start of summer at The Village at Shirlington. Held in mid-June, this high-energy community event draws approximately 13,000 attendees, inviting guests to dress in their best linens, florals, and boat shoes for an afternoon of live yacht rock music, shopping, dining, and festive experiences throughout the Village.

The event creates a lively, pet-friendly atmosphere where visitors s p, stroll, and explore participating restaurants and retailers Guests enjoy interactive elements including a themed photo booth and curated on-site activations, making it a highly shareable and engaging experience.

Yacht Party provides a high-visibility platform for tenants to align with a signature community event while positioning their brand at the center of a celebrated seasonal moment

For tenants, Yacht Party offers multiple ways to partic pate and gain exposure throughout the event. Businesses can feature themed in-store promotions or seasonal specials, activate onsite with a Federal Realty–provided tent, showcase products and services to event attendees, and engage directly with a strong local audience at the start of the summer season.

Halloween Trick-or-Treat Trail

A Beloved Village Tradition

Each fall, The Village at Shirlington hosts its annual Halloween Trick-or-Treat Trail, welcoming thousands of families for a festive afternoon of community fun. Attendees receive a custom event map and travel from merchant to merchant throughout the Village, creating meaningful touchpoints with participating businesses.

All participating merchants are featured on the official event m t tra pportunit

A Very Village Holiday

A Signature Seasonal Celebration

A Very Village Holiday is a beloved annual tradition that transforms The Village at Shirlington into a festive winter wonderland and one of the community’s most anticipated events of the year.

Drawing over 10,000 attendees, the celebration features live music, holiday lights, Santa visits, and family-friendly activities, along with a curated Holiday Market showcasing local small businesses and artisan makers

Returning by popular demand, the event continues to receive strong feedback from both tenants and attendees The celebration also supports Toys for Tots, reinforcing the spirit of giving and community connection.

For tenants, A Very Village Holiday provides multiple opportunities to participate and gain exposure throughout the event. Businesses can offer in-store promotions or holiday-themed specials, activate on-site with a Federal Realty–provided tent, showcase seasonal products or services, and engage directly with a strong audience of families and holiday shoppers during one of the most high-traffic times of the year

Tenant Led Events

Each year, several of our tenants host their own signature events at the Village, further enhancing the property’s vibrancy and community appeal. Our marketing team collaborates closely to help amplify promotion and support overall awareness. Participation in tenant-led events is coordinated directly with each merchant.

Guapo’s Cinco De Mayo

Each year, Guapo’s hosts a large, all-day block party to celebrate Cinco de Mayo an annual tradition that draws over 13,000 attendees to the Village The event brings vibrant energy to the property, featuring festive décor, music, and a lively atmospherethat brings together longtime guests and new audiences from across the community.

Sam Beckett’s Celtic Festival

Each year, Sam Beckett’s hosts its Celtic Festival, an all-day block party that brings the spirit of Ireland to the Village. The event features live music, traditional performances, and local vendors, creating a highenergy atmosphere that draws a crowd of 15,000 throughout the day This well-attended celebration adds vibrancy to the property and provides meaningful opportunities for community engagement.

Copperwood Tavern Shucktoberfest

Each year, Copperwood Tavern hosts Shucktoberfest, a lively all-day block party that has become a beloved community tradition. Featuring fresh oysters, local beer vendors, an artisan market, and live music throughout the day, the event creates a vibrant, festival-style atmosphere at the Village. Popular with both longtime guests and new visitors and proudly dog-friendly Shucktoberfest draws a strong, engaged crowd of over 10,000 and adds dynamic energy to the property each fall.

On-Site Advertising

We offer both paid and complimentary on-site advertising opportunities to help our tenants increase visibility and drive engagement.

Directories

Sidewalk Signs

Elevator Signs

In-Office Signs

Sponsorships

In addition to our complimentary marketing support, we offer tenants enhanced exposure through strategic sponsorship opportunities. Our sponsorship packages are designed to maximize your brand’s visibility among Village at Shirlington audiences.