Merchant Marketing
Monthly Community Email
Social Media
A curated ‘Happenings’ email sent
Connect with us on Instagram and
1–2 times per month, featuring the latest events, news, and updates at Village at Shirlington, connecting with
Facebook, where we actively promote and support our merchants. Tag our
. handles in your stories, posts, and reels
10K+ engaged community subscribers.
to extend your reach
View an example here.
VAS on Instagram VAS on Facebook
Our marketing team works as an extension of your business bringing expertise in strategy, PR, digital marketing, events, and more to help you achieve your goals and accelerate success.
Website The Village at Shirlington has a dedicated website featuring your business listing, along with an event calendar that highlights community happenings. Be sure to submit your events to boost visibility and reach a wider audience.
Public Relations Our team provides dedicated public relations support through strategic media outreach and placement opportunities. We can partner with you to develop a tailored PR strategy or support your existing efforts, leveraging strong
Community Events Marketing Team
We host a series of community events throughout the year—from summer celebrations to festive holiday experiences—designed to attract thousands of visitors to Village at
Sarah North
Shirlington. We encourage tenants to participate to drive sales and visibility. If you’re
Senior Director of Marketing
planning your own event, our team can partner with you to amplify your efforts.
snorth@federalrealty.com Upcoming Events
Jasmina Zulic Marketing Manager jzulic@federalrealty.com
relationships with local and regional press to help generate awareness and elevate your brand’s presence.
ories, posts, and reels to extend your reach.