Q3 2026
MARKETING QUARTERLY REPORT PRESENTED BY
JULY - SEPT
DC | FL TEAMS
2026
(3) CAMPAIGN OVERVIEW (4) DC METRO (12) LAUREL SHOPPING CTR (13) DC METRO B2B EMAILS (19) FLORIDA (26) FLORIDA B2B EMAILS
MOMENTS IN MOTION
FALL 9/1 - 11/1
The campaign serves as the connective thread across all marketing channels, creating a consistent and recognizable experience wherever audiences engage with us. Brought to life through advertising, on-site signage, print & digital media (social media, email, blogs, etc.), and digital placements, providing a cohesive message throughout the customer journey.
DC METRO Q3 REPORT JULY- SEPTEMBER 2026
EXECUTIVE SUMMARY KEY INSIGHTS Strong digital momentum with 7.1M social impressions (+58% vs. Q2), 61.4K followers (+2.3%), and 22K engagements (+62%), with Laurel Shopping Center followers up 11% Press coverage dipped but ad value held steady with 769 mentions (-25% vs. Q2) and 1.9B readership (-40%), yet $16B ad equivalency stayed flat Revenue generated across ticket sales, advertising, and PIKEtoberfest sponsorships, led by $40K in advertising and $59K in combined PIKEtoberfest sponsor/title/parking revenue Robust event and tenant engagement with 20 events/activations drove reach as high as 1M for 3 events including Soiree on The Lane with 1.4M and Bethesda Row posting the strongest Eventbrite net income ($2,533, 4.6 rating)
Q3 TRAFFIC REPORT | Q3 SALES REPORT
+15% YOY
$133K+
7.5M
+1.7%
7.1M
769
REVENUE RUNNING TOTAL YTD
VISITS
TTM YOY SALES
SOCIAL MEDIA IMPRESSIONS
PRESS ARTICLES
Q3 OVERVIEW 24
20
-.66% VS. Q2
-25% VS.Q2
55K
769
+2.3% VS. Q2
-2.5% VS. Q2
% RENT TENANTS MENTIONED
EMAIL SUBSCRIBERS
EVENTS, ACTIVATIONS, POP-UPS
PRESS ARTICLES
68.7K 39%
SOCIAL FOLLOWERS
B2B LEASING E-BLAST OPEN RATE
MEDIA MENTIONS
TOTAL READERSHIP
AD EQUIVALENCY
769 -25% VS Q2
1.9B
-40% VS. Q2
$16B
A breakdown of mentions by media type displayed over the selected coverage period.
A cumulative Potential Audience Reach figure by media type across the selected timeframe.
Cumulative Advertising Value Equivalency by media type for the selected coverage period.
VIEW FULL REPORT | LIST OF ARTICLES
NEWS & PRESS
FLAT VS. Q2
REVENUE HIGHLIGHTS $7,465
$40K
$16K
$14,700
Event Ticket Sales
Advertising
Activations & Advertising
Advertising
$9K
$25K
$25K
$1,900
PIKEtoberfest Sponsor
PIKEtoberfest Title Sponsor
PIKEtoberfest Parking
Signage Bethesda Row
TENANT OPENINGS Congressional Plaza Mango Mango September 2026
TENANT SATISFACTION GREAT TO SEE YOU ON SATURDAY! THANK YOU SO MUCH FOR PUTTING ON SUCH A FANTASTIC EVENT- IT WAS PROBABLY OUR BUSIEST EVER AND A HUGE HELP TO OUR BUSINESS! THANK YOU FOR HELPING US ORGANIZE PIKEKIDS. WE REALLY APPRECIATE THE CARE YOU BOTH PUT IN.
MICHAEL GROSSMAN, OWNER, STRETCHLAB
MARINA ALEXANDROVSKAYA, JINYA MARKETING
WE LOVE THE GIFT WITH PURCHASE PROGRAM FOR SHOP & SALE. DIANE EICKEL, IRRESISTIBLES
THE EVENT WENT WELL! DEFINITELY THE HIGHEST AMOUNT OF FOOT TRAFFIC WE’VE EXPERIENCED OVER THE ENTIRE PROGRAM, AND THE CLIENT WAS PLEASED. LLOYD WOODARDS, LEXUS ACTIVATION, BETHESDA ROW
B2B EMAILS AUDIENCE
SUBSCRIBERS AVG. OPEN RATE
AVG. CLICKS
BLASTS
Merchants/ Tenants
398 -13% VS. Q2
57% +11.8% VS. Q2
7% +46% VS. Q2
3
Leasing
613 -.8% VS. Q2
39% -2.5% VS. Q2
4% -50% VS. Q2
1
IMPRESSIONS
ENGAGEMENT
FOLLOWERS
7.1M
22K
61.4K
+58% VS Q2
+62% VS. Q2
+2.3% VS. Q2
Total impressions accomplished through digital ads, influencer partnerships, organic posts, Meta boosting and Meta ads.
Total engagements including likes, comments, shares and saves.
Total Instagram Followers Maryland Properties
VIEW FULL REPORT | FLIGHT 2 ASSETS
SOCIAL MEDIA
LAUREL SHOPPING CTR KEY INSIGHTS Laurel Shopping Center continues to have strong engagement from the community with 9% growth in followers vs. Q2 Launched LaurelKIDS with Live Love Cafe, Fire House Subs and Pleroma Cuisine Created the Laurel Shopping Center Eventbrite to provide an additional platform for tenants to promote events
VIEW FULL REPORT
+9% VS Q2
+11% VS Q2
29
7.3K+ 135K
MERCHANTS FEATURED
FOLLOWERS
IMPRESSIONS
SIGNAGE On-Site Paid Advertising TriPoint
Reformation
WAMU
gorjana
Bouboulina Brunch
Moleskine
Hello Betty Afternoon Tea
New Balance
Tenant Graphics lil sweet treat - BR Friendship Heights Rebrand
Q3 EVENTS CongressionalKIDS | Last Sundays, 11AM Tenant Participation 3 New Email Subscribers 32 Total Reach 12.8M Complete Report
Congressional Plaza
PikeKIDS | Last Sundays, 10AM Tenant Participation 10 New Email Subscribers 5 Total Reach 1M+ Complete Report
Pike & Rose
BE Well Tenant Participation 7+ New Email Subscribers 210 Total Reach 1M+ Complete Report
Bethesda Row
Q3 EVENTS LaurelKIDS Tenant Participation 3 New Email Subscribers 17 Total Reach 66K Complete Report
Laurel Shopping Center
Shop & Sale | Sept 25-27 Vintage Artisan Market | Sept 26, 11AM - 3PM Tenant Participation 30+ New Email Subscribers 202 Total Reach 1.12M Net Cost $10,712 Complete Report
Wildwood
Soiree on The Lane | Sept 19, 11AM - 3PM Tenant Participation 30+ New Email Subscribers 118 Total Reach 1.14M Net Cost $14,476 Complete Report
Wildwood Bethesda Row
EVENTBRITE JULY - SEPTEMBER 2026
PROPERTY
NET INCOME
TOTAL EVENTS
TOTAL FOLLOWERS
OVERALL RATING
Bethesda Row
$2,533
9
673
4.6
Pike & Rose
$324
4
801
3.8
Wildwood
$0
1
62
4.1
Congressional Plaza
$11
3
168
3.8
Laurel Shopping Ctr
$65
3
-
-
Q3 event marketing delivered strong overall performance, generating solid audience engagement and successful ticket sales. Overall, the results reflect effective audience outreach, increased event visibility, and strong conversion of traffic into ticket sales.
LOOKING AHEAD Bethesda Row WES Performance Congressional Plaza Photos with The Grinch 12/5 Pike & Rose Santa Crawl 12/12 Wildwood Photos with Santa 12/12
FLORIDA
Q3 REPORT JULY- SEPTEMBER 2026
EXECUTIVE SUMMARY KEY INSIGHTS
Instagram followers across the Florida properties reached 66K (+3.5% vs. Q2), and impressions held flat at 2.8M with consistent year-over-year growth. Email campaigns featuring the summer/Fall campaign remain a strong direct communication to customers, with an average 27% open rate While the TTM Sales remain in the negative, there was a 69% increase in total property sales from the previous quarter Articles fell 75% vs. Q2 to 9, following the removal of PR from the agency strategy. It should also be noted, however, that readership and ad equivalency increased due to prominent features about CocoWalk restaurants in Miami Spice articles. Three grand openings (JETSET Pilates and My Grooms Room in August, Aerie in September) and two Pembroke Gardens pop-ups (Caudalie and Amazon Fresh, $6,000 each) supported traffic and revenue.
Q3TRAFFIC REPORT | Q3 SALES REPORT
52K+
1.6M
-0.8%
2.8M
9
REVENUE RUNNING TOTAL YTD
-75% YOY VISITS
TTM YOY SALES
SOCIAL MEDIA IMPRESSIONS
PRESS ARTICLES
Q3 OVERVIEW 12
26K
9
FLAT VS. Q2
-75% VS.Q2
EVENTS, ACTIVATIONS, POP-UPS
EMAIL SUBSCRIBERS
PRESS ARTICLES
3
66K +3.5% VS. Q2
GRAND OPENINGS
SOCIAL FOLLOWERS
MEDIA MENTIONS
POTENTAIL READERSHIP
AD EQUIVALENCY
9
11M
132K
-75% VS Q2
+1349% VS. Q2
+41% VS. Q2
Public Relations support was removed from the agency strategy in the third quarter.
Cumulative potential audience reach by media type across the selected timeframe. This quarter featured news outlets with higher readership, compared with the previous quarter's focus on television segments.
Cumulative Advertising Value Equivalency by media type for the selected coverage period.
LIST OF ARTICLES
NEWS & PRESS
*These numbers were not pulled from a media kit due to public relations support being pulled from the budget.
REVENUE HIGHLIGHTS $4,330
$6K
$6K
Event Ticket Sales
Pop-Up Pembroke Gardens
Pop-Up Pembroke Gardens
TENANT OPENINGS
Pembroke Gardens Aerie September 2026
Pembroke Gardens JETSET Pilates August 2026
Pembroke Gardens My Grooms Room August 2026
TENANT SATISFACTION
B2B EMAILS AUDIENCE
SUBSCRIBERS
AVG. OPEN RATE
AVG. CLICKS
BLASTS
Merchants/ Tenants
248 +15% VS. Q2
37% -22% VS. Q2
.03% -99% VS. Q2
3
IMPRESSIONS
ENGAGEMENT RATE
FOLLOWERS
2.8M
4%
66K
FLAT VS Q2
-35% VS. Q2
+3.5% VS. Q2
Although impressions remained flat quarter over quarter for the properties combined, there continues to be consistent growth year over year.
While Pembroke Gardens saw an increase in engagement this quarter, CocoWalk’s decrease can likely be attributed to the lull in event programming.
Total Instagram Followers Florida Properties
PEMBROKE GARDENS COMPLETE REPORT COCOWALK COMPLETE REPORT
SOCIAL
SIGNAGE On-Site Advertising Rice Mediterranean
Wellness Sunday - SPG
Grand Public
Rise & Run Club - SPG
PembrokeKIDS
Sportive
Tenant Graphics Portland Leathers - SPG
Q3 EVENTS Wellness Sundays | Third Sundays, 9:30AM Tenant Participation 2 New Email Subscribers 92 Total Reach 167K Net Cost $272.00 Complete Report
Pembroke Gardens
PembrokeKIDS | Saturdays or Sundays, 10AM Tenant Participation 3 New Email Subscribers 25 Total Reach 14K Total Income $280 Net Cost $40 Complete Report
Pembroke Gardens
Rise & Run Club | Wednesdays, 7PM New Partnership with Move Con Vale; Powered by lululemon.
Pembroke Gardens
Q3 EVENTS FP Movement Run Day Tenant Participation 1 New Email Subscribers 30
FP Movement World Cup Activation Tenant Participation 1 Tenant Sales $11,000
Cocowalk Cocowalk
Cocowalk
EVENTBRITE JULY - SEPTEMBER 2026
PROPERTY
INCOME
TOTAL EVENTS
TOTAL FOLLOWERS
OVERALL RATING
Pembroke Gardens
$2012.53
9
1402
4.2
Cocowalk
$546.13
1
343
5.0
Q3 event marketing performed well, with strong visibility, effective outreach, and improved traffic-to-ticket conversion. Growing follower engagement reflects sustained audience interest and strong brand retention.
LOOKING AHEAD Pembroke Gardens Trick - or - Treat Run Club PembrokeKIDS Wellness Sunday Santa Activation Cocowalk Bodyrok Pilates Class FP Movement Run Day Coconut Grove Harvest Event Storytime in the Plaza Coconut Grove Tree Lighting
APPENDIX Q3 REPORT
JULY - SEPT 2026
BETHESDA ROW Events & Activations
Email Blast
BE Well X Equinox Fitness Series Lens Crafters Transitions Gerogetown Cupcake America’s 250th Birthday Dozen 6/29 - 7/31 Mejuri - Tide Washed Gifts Bar Taco Summer Dining lululemon - summer series maman summer lunch trio mejuri summer collection veronica beard summer collection new balance ac runner madison reed take 25% off first service BE Well X Equinox Fitness Series Lens Crafters Nuanace bluemercury promotions bluemercury instore events Madewell Denim Campaign dolcezza august flavors mejuri sale
July A Open Rate 47% Clicks .4%
Soiree on The Lane Open Rate 61% Clicks 1%
July B Open Rate 44% Clicks .6%
Lexus Open Rate 57% Clicks 1%
August A Open Rate 43% Clicks .92%
Equinox 7/11 Open Rate 49% Clicks 1%
August B Open Rate 44% Clicks .38% September A Open Rate 42% Clicks .8% September B Open Rate 42% Clicks .5%
Tenant Openings
Social Media Instagram +4.88% Facebook -.09% Facebook Rating 92%
PIKE & ROSE Events & Activations
Email Blast
Tenant Openings
PIKEkids Lens Crafters Transitions Summer House Embers & Elixirs: Cocktail Class 7/17 bartaco 4th of July margs bartaco lobster corn taco PIKEkids Lens Crafters Nuanace Pinstripes Every Friday - Live Music 8/6 - Bingo 8/12 - Pizza Making 8/15 - Kids Club 8/30 - Brunch & Burn bluemercury promotions bluemercury instore events Sur La Table Sur La Table Cook Book Release PIKEkids Caruso’s Grocery Italian Feast: An ItalianStyle Street 9/5 bluemercury anniversary event 9/17-9/27
July A Open Rate 45% Clicks 1%
-
July B Open Rate 40% Clicks .2% August A Open Rate 42% Clicks .5% August B Open Rate 41% Clicks .4% September A Open Rate 41% Clicks 1% September B Open Rate 40% Clicks .5% Bell at The Pike Open Rate 37% Clicks .4%
Social Media Instagram +2.92% Facebook -0.23% Facebook Rating 64%
CONGRESSIONAL PLAZA Events & Activations
Email Blast
Tenant Openings
CongressionalKIDS Cartoon Cuts $3 Off Monday - Wednesday J. Crew Factory Promotion The Container Store Buy 1 Get 1 - 50% CongressionalKIDS Cartoon Cuts $3 Off 9/1-9/30 appalachian spring events Appalachian Spring Joyita Ghose Poshaq Silks 9/19-9/20 Ulta 21 Days of Beauty through 9/17 J.Crew Sale
July A Open Rate 44% Clicks .3%
Mango Mango
July B Open Rate 43% Clicks .4% August A Open Rate 44% Clicks .3% August B Open Rate 30% Clicks .6% September B Open Rate 41% Clicks .7%
Social Media Instagram +3.86% Facebook -0.19% Facebook Rating 100%
WIILDWOOD Events & Activations
Email Blast
south moon under extra 30% off sale [solidcore], Power30 Class Weekdays, 4:50am Balducci's Farmers Truck Weekend 8/14 bluemercury promotions bluemercury instore events South Moon Under 60% OFF Irresistibles NYDJ Trunk Show 8/30 Vintage & Artican Market 9/26 Shop & Sale 9/25-27 Joe & The Juice Breakfast launch 9/9 bluemercury anniversary event 9/17-9/27
July A Open Rate 44% Clicks .3%
Tenant Openings
July B Open Rate 43% Clicks .4% August A Open Rate Clicks August B Open Rate Clicks September A Open Rate Clicks September B Open Rate Clicks
Social Media Instagram +4.88% Facebook +0.16% Facebook Rating 66%
B2B EMAILS Leasing Email Blast
Tenant Email Blasts
Twinbrooke Open Rate 26% Clicks 2.8%
July Open Rate 46% Clicks 4% August Open Rate 40% Clicks 6% September Open Rate 43% Clicks 8%
COCOWALK Events & Activations
Email Blast
Social Media
FP Movement Run Day Saturday, 7/11 - 8 AM Saturday, 8/8 - 8 AM Saturday, 9/12 - 9 AM FP Movement World Cup Activation - 7/16 Play the Grove - 6/10-7/10
July Open Rate 27.5% Clicks 0.3%
Instagram 30,543 Facebook 10,000 Facebook Rating 82%
August A Open Rate 26.5% Clicks 0.5% August B Open Rate 26.6% Clicks 0.5% September Open rate 25.2% Clicks .5%
PEMBROKE GARDENS Events & Activations
Email Blast
Tenant Openings
Farmers Market: Every Sunday Rise & Run Club – Every Wednesday (Partnership) Nike Run Club - Every Thursday Wellness Sunday x Lululemon 7/19 Wellness Sunday x lululemon 8/16 Wellness Sunday x Nike 8/23 Wellness Sunday x Nike 9/20 Wellness Sunday x lululemon 9/27 PembrokeKIDS x Fuddruckers 7/12 PembrokeKIDS x Sephora 8/1 PembrokeKIDS x Misha’s Cupcakes 9/27 Thursday Nights in the Gardens Ladies Night at Agave DJ Nights at RA Sushi Flamenco Nights at Casa Espana Ladies Nights at The Pub Late Night Happy Hour at RA Sushi Live Music Nights at Havana 1957 Themed Music Nights at Level TwentyNine
July A Open Rate 29.6% Clicks 0.5%
My Grooms Room 8/8 JETSET Pilates 8/29 Aerie 9/21
July B Open Rate 29% Clicks 0.2%
Social Media
August A Open Rate 29.9% Clicks 0.3% August B Open Rate 29.5% Clicks 0.5% September A Open Rate 28.8% Clicks 0.1% September B Open Rate 29% Clicks 0.1%
Instagram 36,131 Facebook 18,000 Facebook Rating 92%