Q2 2026 MARKETING QUARTERLY REPORT
DC | FL TEAMS PRESENTED BY 2026 APRIL - JUNE
(1)CAMPAIGNOVERVIEW (2)DCMETRO (9)LAURELSHOPPINGCTR
MOMENTS INMOTION
SUMMER 6/1-8/31
The campaign serves as the connective thread across all marketing channels, creating a consistent and recognizable experience wherever audiences engage with us. Brought to life through advertising, on-site signage, print & digital media (social media, email, blogs, etc.), and digital placements, providing a cohesive message throughout the customer journey.
Q2REPORT DC METRO
EXECUTIVE SUMMARY
KEY INSIGHTS
Wildwood's email marketing remained a standout channel, averaging a 50% open rate for both consumer and tenant communications, driving engagement and participation.
The Enter to Win and influencer programs continued to deliver strong results, growing Instagram engagement through high-performing creator partnerships.
New partnerships with Vuori, Madewell, ALO, and Moleskine expanded marketing opportunities through events and collaborative programming.
Events remained the strongest driver of email subscriber growth and tenant sales, with gift-with-purchase promotions producing standout results, including lululemon selling out at
Soirée on The Lane and reporting $24K in sales during the Wildwood Shop & Sale.
While the total number of press articles declined from Q1, overall media reach increased 45% in Q2, and targeted community partnerships like MoCo Walking Club continued to drive meaningful engagement through micro-events.
4.25M
1,059
Q2 OVERVIEW
16 EVENTS, ACTIVATIONS, POP-UPS
55K
1,059
4
GRAND OPENINGS
61K SOCIAL FOLLOWERS
49%
LEASING E-BLAST OPEN RATE
1,059 3.2B $16B
-27% VS Q1
A breakdown of mentions by media type displayed over the selected coverage period.
VS. Q1
A cumulative Potential Audience Reach figure by media type across the selected timeframe.
VIEW FULL REPORT | LIST OF ARTICLES
NEWS & PRESS
VS. Q1
Cumulative Advertising Value
Equivalency by media type for the selected coverage period.
TENANT OPENINGS
Wildwood
Bethesda Row Collars & Co.
TENANT SATISFACTION
YESTERDAY'S SOIREE ON THE LANE TRAFFIC WAS FANTASTIC. WE WERE SO HAPPYWE PARTICIPATED. THE GWPWAS A SUCCESS AND WE RAN OUT OF KEY CHAINS TO GIVE PARTICIPANTS.
YOGI CARROLL COMMUNITY SPECIALIST, LULULEMON
THANK YOU FOR THE PARTNERSHIP. WE WERE HIGHLIGHTED ON A COMPANYWIDE CALL FOR OUR RECENT MARKETING EFFORTS.
ASHER KLINE, MANAGER HAWKERS
+302% VS Q1 4.25M
Total results, ads drove 88.1%, organic channels contributed 6.4%, and influencer partnerships accounted for 4.2%.
VS. Q1
VS. Q1 VIEW FULL REPORT
Total engagements including likes, comments, shares and saves.
Total Instagram Followers
Maryland Properties
SOCIAL MEDIA
LAUREL SHOPPING CTR
KEY INSIGHTS
Laurel Shopping Center continues to have strong engagement from the community with 9.5% growth in followers vs. Q1
Launched LaurelKIDS with Live Love Cafe - 3 month Summer Series
Created the Laurel Shopping Center Eventbrite to provide an additional platform for tenants to promote events 20K+views through Influencer Partnerships
Featured 30+ Merchants in Social Content
VIEW FULL REPORT
30+ MERCHANTS FEATURED 6K+ +9.5% VS Q1 FOLLOWERS
121K IMPRESSIONS
B2B EMAILS
AUDIENCE SUBSCRIBERS
SIGNAGE
Q2EVENTS
CongressionalKIDS | Last Sundays, 11AM
Tenant Participation 3
New Email Subscribers 7
Total Reach 3.95M
Complete Report
PikeKIDS | Last Sundays, 10AM
Tenant Participation 10
New Email Subscribers 5
Total Reach 1.05M
Complete Report
BE Well
Tenant Participation 6+
New Email Subscribers 46
Total Reach 1.04M
Complete Report
Q2EVENTS
Preak & Rose Bar Crawl | May 16, 3-7PM
Tenant Participation 13
New Email Subscribers 43
Total Reach 3.95M
Net Cost $6,419
Complete Report
Soiree on The Lane | May 30, 11AM - 3PM
Tenant Participation 30+
New Email Subscribers 202
Total Reach 1.12M
Net Cost $10,712
Complete Report
FITRow Challenge | June 6, 9AM-3PM
Tenant Participation 15
New Email Subscribers 46
Total Reach 1.04M
Net Cost $9,390
Complete Report
Pike & Rose
APRIL - JUNE 2026
EVENTBRITE REPORT
LOOKING AHEAD
Bethesda Row
Soiree on The Lane 9/19
Trick - or - Treat 10/28
Congressional Plaza FALLfest 10/10
Pike & Rose
PIKEtoberfest 10/4
Wildwood
Shop & Sale 10/ 26 - 10/28
Vintage & Artisanal Market 10/27
Q2REPORT FLORIDA
EXECUTIVE SUMMARY KEY INSIGHTS
Florida’s digital strategy featuring the summer campaign expanded our customer reach increasing follower count by 4%
Property branded events such as Wellness Sunday, PembrokeKIDS, and Summer Solstice continue to drive traffic to the property contributing to the 16% increase in visits
Partnerships with Nike, Lululemon, JETSET, Ra Sushi, and Chop Steakhouse & Bar expended marketing opportunities through collaborative programming
These micro-events remain the strongest driver of email subscriber growth
Email campaigns featuring the summer campaign remain a strong direct communication to customers with an average 30% open rate
Q2 OVERVIEW
10
EVENTS, ACTIVATIONS, POP-UPS
2 GRAND OPENINGS
26K EMAIL SUBSCRIBERS
36 PRESS ARTICLES +.3% VS. Q1 -45% VS.Q1
+4% VS. Q1
64K SOCIAL FOLLOWERS
Equivalency by media type for the selected coverage period. -45% VS Q1
A breakdown of mentions by media type displayed over the selected coverage period.
A cumulative Potential Audience Reach figure by media type across the selected timeframe.
Cumulative Advertising Value
PEMBROKE GARDENS COMPLETE REPORT
COCOWALK COMPLETE REPORT
NEWS & PRESS
TENANT OPENINGS
CocoWalk Grand Public
Pembroke Gardens
TENANT SATISFACTION
RATE
2.8M 6.2% 64K
-15% VS Q1
Impressions decreased slightly for Pembroke Gardens but increased for CocoWalk. A shift in approach increased the # of impressions towards the end of the quarter.
+24% VS. Q1
Total engagements including likes, comments, shares and saves.
+4.3% VS. Q1
Total Instagram Followers
Florida Properties
PEMBROKE GARDENS COMPLETE REPORT
COCOWALK COMPLETE REPORT
SOCIAL MEDIA
B2B EMAILS
AUDIENCE SUBSCRIBERS
CLICKS BLASTS
SIGNAGE
Q2EVENTS
Wellness Sundays | Third Sundays, 9:30AM
Tenant Participation 7
New Email Subscribers 100
Total Reach 33K
Net Cost $191.00
Complete Report
PembrokeKIDS | Saturdays or Sundays, 10AM
Tenant Participation 3
New Email Subscribers 45
Total Reach 33K
Total Income $470
Complete Report
Taste of the Gardens
Tenant Participation 11
New Email Subscribers 99
Total Reach 39K
Total Cost $150
Complete Report
Pembroke Gardens
Pembroke Gardens
Pembroke Gardens
Q2EVENTS
Summer Solstice
Tenant Participation 5
INew Email Subscribers 141
Total Reach 195K
Net Cost: $5,646
Complete Report
CocoKIDS
Tenant Participation 1
New Email Subscribers xx
Net Cost $23 38
Complete Report
Girls Walk Miami x Bodyrok Pilates
Tenant Participation 4
New Email Subscribers 58
Total Income $700
APRIL - JUNE 2026
EVENTBRITE REPORT
Q2 delivered solid event marketing performance, generating 8,488 page visits and 293 tickets sold with a 2.47% conversion rate. Traffic was driven primarily by Eventbrite Marketplace exposure (52%) and creator-shared event links (39%), demonstrating the value of both platform discovery and direct promotional efforts. The results reflect strong event visibility, effective audience outreach, and successful conversion of traffic into ticket sales. Increased follower count indicates that people are interested in staying connected to our events, which suggests the overall brand appeal is stronger.
LOOKING AHEAD
Pembroke Gardens
Trick - or - Treat Run Club
PembrokeKIDS
Wellness Sunday
Cocowalk
Bodyrok Pilates Class
FP Movement World Cup Activation
FP Movement Run Day
Q2REPORT APPENDIX
Events&Activations
Events&ActivationsCon’t
BE Well X Equinox Fitness Series
Rails Anniversary Event 4/25, 11-7PM
Georgetown Cupcakes Spring Collection
Georgetown Cupcakes Spring Cupcake Camp 4/6-10
Quartermaine Spring Fling new flavors
Jeni's Ice Cream Spring Collection
Kendra Scott EagleTHON at American University benefiting Children's National Hospital 4/8
Kendra Scott Kadas Promise 4/10
Luke's Lobster Chocolate Whoopie Pies
Marine Layer Andie Swim Collab
BTS World Tour Live Broadcast 4/11-4/18
VB Gives Back 4/18
VB Gives Back 4/8
New Balance New Footwear
bluemercury Sisley Event 4/9
bluemercury m61 power up routine 4/23
bluemercury Chantecaille Complexion
Perfection Event 4/30
Urban Country Opening Celebration
The Ten Year Collection 4/15
Jeni's Ice Cream Frosted Sugar Cookie
Nike New Release 4/9
Veronica Beard Denim Week 4/20
Jeni's Ice Cream Strawberry Buttermilk 4/30
BE Well X Equinox Fitness Series
Soiree on The Lane 5/30
Lens Crafters Memorial Day Sale
Lens Crafters 50% off additional pair
LensCrafters Mother's Day
Veronica Berad New Collection
bluemercury SkinCeuticals Event 5/14
ALO GO 5/22
ALO Soft Open 5/21
VB Mother's Day Gifts
Urban Country Midday Conversation 5/7
Vuori Barre Class 5/31
New Balance Grey Days 5/1
Gorjana Mothers Day Gifts 5/10
lululemon Mother's Day Event 5/9
lululemon Soka Tribe 5/30
Levain Ice Cream Yala Greek Collab 5/12
Boll & Branch Dorm Decor
BE Well X Equinox Fitness Series
Feel Good Series Thursdays in June
Lens Crafters Eye Exams
Jeni's Ice Cream Summer Flavors
BE Well x Vuori Sound Bath 6/25
Mejuri 15% off $150+ Thursdays in June
Mejuri Free Piercings Thursdays in June
Luke's Lobster Lucky Lobster Summer Grab
Bag Promo 6/4 - 6/5
Luke's Lobster Lobster BLT Launch 6/16
New Balance Ellipse Breathe
lululemon June Events
dolcezza new flavors
Veronica Beard June Campaign
PIKEkids
Hello Betty Cherry Blossom Tea Service
3/20-4/8
Sur la Table Dinnerware Launch 4/1
Summerhouse Spring Cocktail Class 4/9
Summerhouse Passover 4/1-4/2
Lense Crafters 40% off percription glasses bluemercury Sisley Event 4/9
bluemercury m61 power up routine 4/23
bluemercury Chantecaille Complexion
Perfection Event 4/30
Owen's Pint & Seek 4/23
SWTHZ Anniversary Event 4/17
PIKEkids
Preak& Rose Bar Crawl 5/16
Sur La Table Mother's Day Cooking Class
Sur la Table Le Creuset
Lens Crafters Memorial Day Sale
Lens Crafters 50% off additional pair
LensCrafters Mother's Day
bluemercury SkinCeuticals Event 5/14
Pinstripes Mother's Day Brunch 5/9 - 5/10
Pinstripes Cinco de Mayo 5/2-5/3
Sur la Table Coffee Like A Pro
Owen's Mother's Day 5/10
Saint Owen's Feast 5/23
REI Hiking Event 5/2
Bar Taco Golden Hour 5/6-5/26 Events&Activations
Events&Activations
CongressionalKIDS
CongressionalKIDS
CongressionalKIDS
J. Crew Sale 3/24
Appalachian Spring Trunk Show
Giselle Kolb 5/2
FITRow Challenge 6/6
Taco Bamba Frito Pie
Appalachian Spring Trunk Show
Meghan Patrice Riley & Iris Perry Designs 5/9
Cartoon Cuts Free Bubbles or Bow though 12/31
Haagen Daaz Spring Menu
The Container Store Clearing Sale
Appalachian Spring Scratch and Dent Sale 6/7
The Container Store Spring Cleaning 4/29
EmailBlast
Events&Activations
EmailBlast
J.Mclaughlin New Collection 4/6
bluemercury SkinCeuticals Event 5/14
Shop & Sale 6/12-14
SMU Spring Dress Event
South Moon Under Swim Sale through 5/3
SMU Amanda Batula Swim exclusive
SMU Tate Madden X Isla
bluemercury Sisley Event 4/9
bluemercury m61 power up routine 4/23
bluemercury Chantecaille Complexion
Perfection Event 4/30
bluemercury Sisley Event 4/9
bluemercury m61 power up routine 4/23
bluemercury Chantecaille Complexion
Perfection Event 4/30
SocialMedia
Events&Activations
EmailBlast
FPMovement Run Day-
Saturday, 4/6 - 9AM
Saturday, 5/2 - 9AM
Saturday, 6/6 - 8AM
SocialMedia
PEMBROKEGARDENS
Events&Activations
Farmers Market: Every Sunday
lululemon Run Club – Every Monday
Wellness Sundays :TheThird Sunday ofEvery Month
Wellness Sunday x Lululemon 4/26
Wellness Sunday x JETSET5/3
Wellness Sunday x Nike 5/17
Wellness Sunday x JETSET6/7
Wellness Sunday x Nike 6/28
PembrokeKIDS x Kendra Scott 5/3
PembrokekIDS x Ra Sushi 5/30
PembrokeKIDS x Nike 6/7
Agave Cinco de mayo
Thursday Nights in the Gardens
Ladies Night atAgave
Industry Night at Unit B
Flamenco Nights at Casa Espana
Ladies Nights atThe Pub
Late Night Happy Hourat RASushi
Live Music Nights at Havana 1957
Themed Music Nights at LevelTwentyNine
EmailBlast
Rowan 5/26 TenantOpenings