EmailTemplate
MerchantCommunication
January
February
Spring 3/1-5/31
“MomentsinMotion”
Ourbrandcampaignstartedwithanideathat cometolifethroughdesign,advertising, propertysignage,emailmarketing,andsocial media. Springeditionofourpropertysignagehas beeninstalledleaningintocapturedmoments whenspendingtimewithus. ThemediawillincludeupdatedAdvertising,InAppDisplayandSocialaswellaspromotionin localonlinenewsplacementsMoCoShow, MoCo360andotheradplacements.
On-SitePaidAdvertising
Signage
Events&Activations
PIKEkids
January31st,February28th &March28th
Cost:$450
TicketIncome:$384.58
NetCost:$65.42
PIKEkidsatPike&Rosecontinuestogrowin2026withsoldout events.Pinstripeskickedofftheserieswithbartaco,Hello Betty,CHAR’Dtofollow.
CongressionalKIDS
January25th,February22nd,March29th
Cost:$450
TicketIncome:$31.57
NetCost:$418.43
CongressionalKIDSatCongressionalPlazapartnerswithBarnes& NobleandGeorgetownHilltohostcrafts,openplayandreadingc circlesin2026.
Events&Activations
BEWellxJenniKayne
ThursdaysinMarch
Cost:$2,558
TicketIncome:$83.23
NetCost:$2,474.77
BethesdaRowkicksofftheBEWellSeriesatJenniKaynewith4 classes,Yoga&SoundBaths.Eacheventhosting12peopleina privatewellnessexperience.PureeJuiceBar,PLANTAandEat Sproutpopped upwithsamplesandpre-orderoptions.
MoCoClubBrunch
March28th
Cost:$620
TicketIncome:$950*
NetCost:$620
BethesdaRowpartnerswithHawkerstohostMoCoClubforaSpring Brunchmixer.Dolcezza,KendraScott,Levain,Georgetown Cupcakes,andNeuhausprovideddiscountstoattendeesandbag stuffers.
*ticketrevenuepaidouttoHawkersforfoodandservices
EventbriteReport
BETHESDAROW
394
&ROSE
$384.58
685
Events 3.9 OverallRating
Followers
Followers +11.1%VSQ4
$31.57
113
PLAZA
Followers
62% of traffic came directly from our email and social efforts showing they did the heavy lifting to drive awareness while Eventbrite supported discovery by bringing in the remaining 38% through its marketplace and January ad spend, helping us reach new audiences outside our immediate network.
LookingAhead
BethesdaRow
● BEWellxEquinox
● GeorgetownCupcakeSpringCamp
● SoireeonTheLane
CongressionalPlaza
● CongressionalKIDS:GeorgetownHill&Barnes&Noble
● FITRowChallenge
Pike&Rose
● PIKEkids:HelloBetty,CHAR’D,BakedBear
● Preak&RoseBarCrawl
Media:BethesdaMagazineShopping
SocialMedia:ContinuedInfluencerProgramandInstagramChannelGrowth
EmailGrowthProgramContinues
ExecutiveSummary
Portfolio:CocoWalk(CCW)andShopsatPembroke Gardens(SPG)
1.8M Visits
+17%vs.Q4
12% SalesGrowth YoY Service
.5% TTMYoYSales
Total +292%vs.Q4
3.3M SocialMedia Impressions
+28%vs.Q4
+21%YoY
25K EmailSubscribers
-.5%vs.Q4
+12%YoY
66 PressArticles
-67%vs.Q4 -35%YoY
SeefullQ1Sales andVisits reports
KeyInsights
● Florida’sdigitalmarketingstrategyfeaturingsocialmediacampaigns, digitalinfluencerprogram,andemailnewslettercampaignscontributed tothe12%increaseinServiceSalesand13%increaseinHardGood& RetailsalesYoY.
○ Service:TheSpot+4%,LaserAway+44%,MadisonReed22%,Me Spa+3%,Skinlab+18%,SchoolofRock+10%
○ HardGoods&Retail:Bluemercury+14%,CocoCigars+14%, EdwardBeiner+57%,GasBijoux+22%,KendraScott+1%, SunglassHut+7%
● Propertyactivationscanbeattributedtothe17%increaseinvisitsforFL inQ1.CoconutGroveArtsFestivalpartneredwithtenants,ex.Gas Bijoux,DaAngelino,andDetlevSalon.Storytimeseriespartneredwith TheCoconutGroveBranchLibrary,WellnessSundaypartneredwith,ex. Nike,lululemon,JETSET,Sephora,Crema,SouthMoonUnder,MESPA, ElieTahari,Bluemercury,Lime
● 59tenantswerefeaturedacrossdigitalplatforms18ofthembeing percentagerenttenants.
● TheopeningsofRiceandCoachalongwithcoolsunnyweatherlikely attributedtoanincreaseinvisitsfromQ4toQ1.
Q1 Overview-Florida
63 Events,Activationsand Pop-Ups
+29%vs.Q4
+85%YoY
25,580 FLEmailSubscribers
-.5%vs.Q4 +12%YoY
66 PressArticles
-67%vs.Q4 -35%YoY
4 MerchantGrandOpenings
61,714 SocialFollowers
+2.4%vs.Q4 +11%YoY
Miami New Times featuring the opening of Al Bàcaro
305 Miami story featuring the opening of Al Bàcaro
South Florida Business Journal spotlighting the new openings
Totalarticles:Listofonlinemediahostingyourpressrelease UVM:Thesumofuniquedevicesvisitingthispublication'sdomaininamonth.
Foodgressing featuring Unit B’s popup valentines drink
AdEquivalency: The total estimated monetary value of articles in the report based on each Media Outlet popularity.
Notes: There was a decrease in Public Relations support from the agency due to budget adjustments, contributing to the decrease in press coverage.
Q1TenantOpenings
MAYASpeakTikki
Pembroke Gardens
Coach
Pembroke Gardens
RiceMediterranean
Cocowalk
J.Jill
Pembroke Gardens
Q1MetaMedia
TopOverallPosts
OverallFL Performance
3.3MImpressions
Q1ETW&InstagramChannelLaunch
ChannelStartDate:January1st
Followers:79
ChannelInteractions:6
Reactions:4
Notes: Pembrokechannel,designedto elevateevents,giveaways,and exclusivememberaccess.Weare currentlyat79followers.
Impressions:18,415
Views:61,124
FollowersGained:184
Notes:Thecampaignwassplitintotwo audiences:existingfollowerswere engagedthroughaboostedgiveaway post,whilenon-followersweretargeted throughaLeadcampaignusing Lookalikeaudiencesandexcluding currentfollowers.
Engagements:625
Views:47,607
FollowersGained:15
Notes:Thisgiveawayperformedlower thanourtypicalcampaigns.Itwasa flashgiveawayandwasdistributedasa videoratherthanastatic post. Additionally,theaudienceforJ.Jill skewsolder,whichmayhaveimpacted overallengagement.
Q1SocialFeed&InfluencerCollabs
Q1TenantSatisfaction
Q1-CocoWalkEmail
KeyTakeaways:Theaverageopenrateincreasedforbothpropertiesthisquarter.Segmentingdedicatedemailsintodedicated tagshelpedtofiltertheaudienceinterestsandincreasereadership.Cleaninguptheaudiencealsohelpedtoincreasetheopen rate.
MerchantCommunications
January
CCWMerchantEblastCommunication
SPGMerchantEblastCommunication
February
CCWMerchantEblastCommunication
SPGMerchantEblastCommunication
March
CCWMerchantEblastCommunication
SPGMerchantEblastCommunication
Spring 3/1-5/31
“MomentsinMotion”
Ourbrandcampaignstartedwithanideathat cometolifethroughdesign,advertising, propertysignage,emailmarketing,andsocial media. Springeditionofourpropertysignagehas beeninstalledleaningintocapturedmoments whenspendingtimewithus. Themediawillincludeupdatedwebsiteheader images,socialadcampaigns,andnewsletter templates.
On-sitePaidMediaAds
TasteoftheGardens
Windmasters PembrokeGardens
ThursdayNightsIntheGardens
Windmasters PembrokeGardens
*TenantNon-PaidMedia
*RiceMediterraneanOpening Windmasters Cocowalk
UltimateWellnessSunday
Windmasters PembrokeGardens
MontessoriAd2/15–9/14
Windmasters Cocowalk
UltimateWellnessSunday
Windmasters PembrokeGardens
*CoachOpening Windmasters PembrokeGardens
Q1TenantComingSoonSignage
PotteryBarn Pembroke Gardens
WestElm
Pembroke Gardens
Williams-Sonoma Pembroke Gardens
Rowan Pembroke Gardens
J.Jill Pembroke Gardens
Events&Activations
BodyrokClassxGirlsOnAWalkMiami
February28th–March28th
Cost:$0
TicketIncome:$750
TotalRevenue:$750*
BodyrokhostedamatPilatesclassinpartnershipwithGirlsWalkMiami. 30guestsattendedtheticketedeventsoldbyGWM.Montcesponsored swagforgoodiebags,RICEprovidedcomplimentarycoffeeand Bodyrokprovidedmembershipdiscountcards.
*TicketRevenuewassplit50/50betweenBodyrokandGWM
StorytimewiththeCoconutGroveLibrary
February&March
PartnershipwithTheCoconutGroveBranchLibrary.Thiseventbrings60 -100attendees(kidsandparents). 132newemailswereaddedtothe Cocowalkdatabase.
RECAPS:FEBRUARYandMARCH
Events&Activations
WellnessSundayxJETSET
February22nd
NetCost:$0
TicketIncome:$398.20
JETSETpartneredwithPembrokeGardenstohostanoutdoor matPilatesclassatthefountainwhichsoldoutat40attendees.
CremaGourmetalsopoppedoutwithsamples,alongwith SouthMoonUnderand2otherlocalvendors.
RECAPHERE
lululemonInternationalWomen'sDay
March8th
NetCost:$0
TicketIncome:$101.60
PembrokeGardenswellnessSundaywaspoweredbylululemonto celebrateInternationalWomen'sDay.Thiseventsoldout40tickets withinaweekwith20guests'attendingduetodaylightsavingsbut wasoverallagreateventwithCremaGourmetpoppingup. 19new emailswereaddedtothePembrokedatabase.
RECAPHERE
Events&Activations
Pembroke
|Wellness
SundayxNikeSeries
January25th,February15th,March15th
NetCost:$550
TicketIncome:Jan$215.34,Feb$55.27,Mar$615.98
TotalRevenue:$5
PembrokeGardenskicksofftheWellnessSundaySeriesatinpartnershipwithNike,BaptistHealthandJETSETPilatesZumba,LineDancingandMatPilatesinaprivatewellnessexperience.JETSET,CremaGourmet,Lime,MESPA,South
MoonUnder,RASushi,ElieTahari,SephoraandBluemercurypoppedupwithsamples.
RECAPS:JANUARY,FEBRUARY,MARCH
Events&Activations
61%oftrafficcamedirectlyfromouremailandsocialefforts showingtheydidtheheavyliftingtodrive awareness whileEventbritesupporteddiscoverybybringingintheremaining28%throughitsmarketplace andRoarMediaadspend,helpingusreachnewaudiencesoutsideourimmediatenetwork.
66%oftrafficcamedirectlyfromouremailandsocialefforts showingtheydidtheheavyliftingtodrive awareness whileEventbritesupporteddiscoverybybringingintheremaining17%throughitsmarketplace andRoarMediaadspend,helpingusreachnewaudiencesoutsideourimmediatenetwork.
LookingAhead
PembrokeGardens
● RunClub
● PembrokeKIDS
● WellnessSundayxNike,JETSET,&lululemon
● TasteoftheGardens
CocoWalk
● CoconutGrooveQuarterlyDJSeries
● BodyrokMatPilatesSeries
● FPMovementsMatSeries &RunDay
● CocoKIDS:StorytimewiththeCoconutGroveLibrary
● SummerSolstice
Appendix
BethesdaRow
Events&Activations
SephoraGrandOpeningEvent
BEWellXTBDXEquinoxTBD
NewBalanceSale20%Off
MejuriTennisEarringsLaunch
NikeLikeMind001Release
BluemercuryMLKSale1/15
Boll&BranchSpringButterYellowLaunchEvent 1/31
GorjanaValentine'sDayPromotion
VeronicaBeardValentine'sGiftGuide
NikeLikeMind001Release
MonAmiGabiATasteofLettuce2/3
Jeni'sIceCreamHouseCoffeeLaunch2/2
Boll&BranchValentine'sEmbroidery2/7
SephoraEvents
VeronicaBeardNeed,WantHavetoHave2/12
lululemonCommunityFitnessClassesSaturdays
Luke'sLobsterCrabCrispSandwich
UrbranCountryRoweFurnitureSale
UrbranCountryAmericanLeather1/29-2/24
VeronicaBeardFebruaryStatements lululemonclasses
MorleyRag&BoneTrunkShowthrough2/2
BEWellSeriesThursdays@6PM
mamanSpringMarthaStewart3/12
mamancherryblossoms3/12-4/12
HawkersMoCoClubBrunch3/28
GerogetownCupcakesBeauty&TheBeast
DozenBoll&BranchEmbroideryEvent3/21
GeorgetownCupcakesSt.Patrick'sDay
GeorgetownCupcakesCherryBlossom3/14/30
EatSproutGuinessStew/Bangers&Mash
DolcezzaMarchFlavors
luluelmonMarchEvents
VeronicaBeardKCKoch&ChristinaRaya
Event
QuartermaineFreshJuices
VeronicaBeardSpringCollection
SephoraScreatchGiveaway2/27-3/1
DolcezzaBananasFoster&GrapefruitCampari
FlavorRelease
MonAmiGabiextendedRestaurantWeek$35
Menu3/13
HawkersMoCoClubBrunch3/28
Jeni'sIceCreamFlavors3/26
ReformationMatchaGiveaway3/29
Eblast(Subscribers:7,749)+2.5%vs.Q4
JanuaryA (1/5,1/7)
● BEWellxJenniKayne,Aveda,StretchLab,MadisonReed
● +1.8%CTR| +51%OR
JanuaryB (1/20,1/22)
● Sephora,Boll&Branch,NewBalance,Equinox
● +0.3%CTR| +41%OR
FebruaryA(2/4,2/6)
● TheSaltLine,AvedaSalon,Pampillonia,Nuehaus
● +0.4%CTR| +46% OR
FebruaryB(2/19,2/21)
● UrbanCountry,J.McLaughlin,MarineLayer,Sassanova
● +0.7%CTR| +51% OR
MarchA(3/3,3/5)
● BEWellxJenniKayne,maman,Serena&Lily
● +1.75%CTR| +49%OR
*Dataisshowingadrasticchangeinopenrates(OR)andclick-throughrates(CTR)duetoMailchimp’s updatedtrackingmethodology,whichfiltersoutautomated“machineopens”andimprovesbotdetectionto betterreflectrealuserengagement.
Openings
SocialNumbers
InstagramFollowers:11,661
FacebookFollowers:6,603
FacebookRating: 4.6
CongressionalPlaza
Events&Activations
TheContainerStoreSale
J.CrewFactorySale1/7
TheContainerStore30%OFF
UltaEvents
TheContainerStore30%Off
J.CrewFactoryPresident'sDaySale
AppalachianSpringHollyYashiJewelrySale3/21
AthletaF&F3/19-3/23
Openings
SocialNumbers
InstagramFollowers:1,794
FacebookFollowers:3,681
FacebookRating: 4.6
Eblast(Subscribers:5,630)-1.5%vs.Q4
JanuaryA(1/3,1/5)
● CorepowerYoga,PureBarre,OrangeTheory,OxygenSalon
● +0.6%CTR|+48%OR
JanuaryB(1/20,1/22)
● MasidonReed,Ulta,PureBarre,Barnes&Noble
● +0.3%CTR|+48%OR
FebruaryA(2/6,2/8)
● Ulta,NailsbySean,CongressionalKIDS
● +0.7%CTR|+51%OR
FebruaryB (2/20,2/22)
● GoingGoingGone,ShoeFlu,Chicos
● +1%CTR|+51%OR
MarchA (3/4,3/6)
● Chopt,Oxygen,J.CrewFactory,SmoothieKind
● +0.5%CTR|+49%OR
*Dataisshowingadrasticchangeinopenrates(OR)andclick-throughrates(CTR)duetoMailchimp’s updatedtrackingmethodology,whichfiltersoutautomated“machineopens”andimprovesbotdetectionto betterreflectrealuserengagement.
Pike&Rose
Events&Activations
PIKEkids
HelloBettyAftrenoonTea
JinyaWinterChefSpecials
JinyaBitesAfterDark
JinyaLunch&BrunchSpecials
JinyaHappyHour
SummerHousePJ'sBrunch1/1
SurLaTableSummerSeriesSign-Ups
LaserawayNewYearOffer
SephoraTrendReport1/16-18
SephoraSundayScienceLab1/21
SephoraTheK18Lab1/23
SephoraTheInkeyIntel1/24
PinstripesBingo1/8
PnstripesSWTHZxThriveYoga
EscapologyMCOBeautyEscapeRoom through3/1
PIKEkids
SummerhouseValentine'sSip&Paint
SephoraFacileEvent2/7
SephoraCollectionOpenHouse2/20
PinstipesGalentinesBrunch2/7
PinstripesCharityBingo2/5
PinstripesNetworkingEvent2/4
PinstripesTrivia2/3Tuesdays
LaserawaySelf-LoveSeasonSale
BakedBearCustomerAppreciation2/28
PIKEkids
PinstripesTriviaTuesdays
HelloBettyAfternoonTea
BarTacoEscapePassportthrough3/31
BarTacoStrawberrySeoulMarg3/18-3/31
JINYAMatchaCreamtopLaunch
HelloBettyCherryBlossomTeaService3/204/12
Eblast(Subscribers:22,023)-3.14%vsQ4
JanuaryA (1/4,1/6)
● PIKEkids,SummerHouse,OneLife,Privai
● +1.1%CTR| +49%OR
JanuaryB (1/21,1/23)
● L.L.Bean,REI,bluemercury,SWTHZ
● 0.5%CTR|45%OR
FebruaryA(2/5,2/7)
● Sports&Social,Caruso’s,Melina,PIKEkids
● +0.8%CTR, +47%OR
FebruaryB (2/18,2/20)
● LaserAway,WarbyParker,Canopy,Joola
● +0.4%CTR| +46%OR
MarchA(3/3,3/5)
● SummerHouse,PIKEkids,Pinstripes,PikeCentralFarmersMarket
● +0.9%CTR| +47%OR
Openings
CHAR’D
SocialNumbers
InstagramFollowers:17,646
FacebookFollowers:13,233
FacebookRating: 4.6
*Dataisshowingadrasticchangeinopenrates(OR)andclick-throughrates(CTR)duetoMailchimp’s updatedtrackingmethodology,whichfiltersoutautomated“machineopens”andimprovesbotdetectionto betterreflectrealuserengagement.
Wildwood
Events&Activations
SouthMoonUnder-HalfMoonSale1/19
SalonNaderGalentine's
FishTacoTacoTuesday
CVSExtraDealsDay
Balducci'sWeeklyWineSale
Joe&theJuiceXJayShettyLaunch
J.MclaughlinNewCollection3/2
SouthMoonUnderDressShopEvent3/20-3/29
Openings
TheKelloggCollection
SocialNumbers
InstagramFollowers:1,972
FacebookFollowers:1,237
FacebookRating: 4.6
Eblast(Subscribers:1,532)Flatvs.Q4
JanuaryA(1/5,1/7)
● [solidcore],YvesDeLorme,bluemercury,FlexAllDay
● +.9%CTR|+66%OR
JanuaryB(1/22,1/24)
● Rakgaki,J.Mclaughlin,Starbucks,LPQ
● +.9%CTR| +68%OR
FebruaryA (2/5,2/7)
● WildwoodBarberShop,Balducci’s,SouthMoonUnder
● +.9%CTR| +68%OR
FebruaryB (2/19,2/21)
● PiccoliPiatti,FlowerChild,Joe&TheJuice
● +2%CTR| +67%OR
MarchA(3/6,3/8)
● FishTaco,Balducci’s,Sarah’sHandmadeIceCream,CVS
● +2.1%CTR| +67%OR
*Dataisshowingadrasticchangeinopenrates(OR)andclick-throughrates(CTR)duetoMailchimp’s updatedtrackingmethodology,whichfiltersoutautomated“machineopens”andimprovesbotdetectionto betterreflectrealuserengagement.
Cocowalk
Events&Activations
FPMovement:MatSeries1/31,2/21,3/14
FPMovement:MiamiMarathonPop-Out1/24
FPMovement:RunDay1/11,3/7
CoconutGroveArtsFestivalxCoconutGroove2/13,2/14,2/15,2/16
BodyrokMatClassxGirlsWalkMiami1/10,2/28,3/28
StorytimewiththeCoconutGroveBranch Library2/7,3/7
AngelStudioMoviePremierexCinepolis1/20
Openings
Rice
SocialNumbers
InstagramFollowers:17,400
FacebookFollowers: 10k
FacebookRating:
Eblasts(Subscribers:12,654|3weekcadence)
*Indicates%renttenants
JanuaryA1/9
● Featuring:Bodyrok,FPMovement*,Sportive,Chop,DaAngelino, Skinlab,Detlev
● 1.2%CTR|27.8%OR
FebruaryA2/2
● Featuring:CocoKids,AlBacaro,DaAngelino,CocoCigars*, CoconutGroveArtsFestival
● 1.3%CTR|31.0%OR
FebruaryB2/9
● Featuring:Montce,EdwardBeiner*,Europann,SaltNStraw, Cinepolis
March3/5
● Featuring:Narbona*,ElBagel,Mister01*,AlBacaro
● 1.0%CTR|28.2%OR
PembrokeGardens
Events&Activations
FarmersMarket: EverySunday
lululemonRunClub–EveryMonday
WellnessSundays:TheThirdSundayofEveryMonth
WellnessSundayxNike1/25
WellnessSundayxNike2/15
UltimateWellnessSundayxNike&JETSET3/15
WellnessSundayxlululemon3/8
ThursdayNightsintheGardens:EveryThursday
LadiesNightatAgave
IndustryNightatUnitB
FlamencoNightsatCasaEspana
LadiesNightsatThePub
LateNightHappyHouratRASushi
LiveMusicNightsatHavana1957
ThemedMusicNightsatLevelTwentyNine
SocialNumbers
InstagramFollowers:15,700
FacebookLikes:17K FacebookRating: 4.6
E-blasts(subscribers:12,926|Bi-MonthlyCadence)
*Indicates%renttenants
JanuaryA1/9
● Featuring:Nike*,Lovesac,Havana1957,Sirocco,JETSET
● 1.1%CTR|30.9%OR
JanuaryB1/24
● Featuring:TheContainerStore,LightingDepot,CCHomes,Anthropologie
● 0.6%CTR|56.7%OR
FebruaryDedicated2/6
● WellnessSundayxNike*
● 1.1%CTR|30.2%OR
FebruaryA2/11
● Featuring:UnitB,Cupid’sCorner,WellnessSunday,Sephora*,DSW,South MoonUnder,SLBlake
● 0.4%CTR|31.7%OR
FebruaryB2/23
● Featuring:Coach,Aerie,JETSET,PotteryBarn,WestElm,Williams Sonoma,UltimateWellnessSunday(Sephora*,Bluemercury,AnnTaylor, ElieTahari),Brighton,UnitB, Cupid’sCorner
● 1.3%CTR|32.5%OR FebruaryDedicated2/28
● WellnessSundayxlululemon
● 1.4%CTR|37%OR
MarchDedicated3/5
● UltimateWellnessSundayxNike*&JETSET
● 1.4%CTR|37%OR
MarchB3/26
● Featuring:TasteoftheGardens,Bluemercury,SunglassHut,KendraScott, SouthMoonUnder,LightingDepot,TheContainerStore,Anthropologie
● 0%CTR|0%OR