Maximize your brand Merchant Marketing at
As a vertically integrated landlord, we offer a unique in-house marketing program to help amplify your brand. Take advantage of the following resources designed to support your success: E-Newsletter Database Social Media Support Public Relations Opportunities Property Activations Website Inclusion Tenant Partnerships On-Site Signage We schedule a kickoff call with new merchants and are always available for existing ones. These calls align on timelines, window wraps, PR, new market strategy, and overall marketing support. Even if your timeline isn’t finalized, the call ensures opening efforts are coordinated for maximum impact.
Ready to elevate your brand? Jill McCarthy SENIOR DIRECTOR, MARKETING Federal Realty Serra Scott MARKETING ASSISTANT Federal Realty
d (954) 890-3858 527 SW 145th Terrace Pembroke Pines, FL 33027 Floridamarketing@federalrealty.com
Monthly Merchant-Focused Email We send out a monthly merchant-focused email – see here. It is deployed on the 15th of each month (important for subscribers to check junk mail). This not only provides a strategic overview of what our team is working on, but also a chance for our merchant partners to share their marketing initiatives and requests for support. We use the content for organic/paid social, customer eblasts, and earned media, among others.
PR Support
CocoWalk actively pitches and hosts live media and TV spots. We may reach out with the opportunity to feature your brand. When it comes to announcements and advisories, we can help craft the story and connect you with our local outlet.
Customer-Focused Email We utilize the information from our merchant-focused email to send e-blasts to our audience twice a month. An example of this email can be viewed here. We have a broad audience for these emails ranging from 10,000 – 15,000. South Florida Live NBC 6 - El Bagel for National Bagel Day
Social Media Our property also has a dedicated Instagram and Facebook account where we post user-generated content that supports merchants. Tag our handles via stories, posts, and reels for additional exposure. Instagram Followers: 17.1K Facebook Followers: 10K
Property Activations Whether your business is planning an event or would like to be a part of ours, we can support in a variety of ways. CocoWalk plans seasonal events, experiential activations, and tenant driven activations. Planning an event? (ex. Anniversary Event, Trunk Show, Tasting Dinner, and more), please reach out to strategize on how we can partner.