Charlottesville’s #1 Most Visited Shopping Center *
Established in 1959, Barracks Road is the most visited shopping destination in Charlottesville, attracting 6.5 million annually. The center features a dynamic mix of national retailers and independent shops and restaurants, drawing a wide regional audience of residents and visitors.
Just a mile from the University of Virginia, Barracks Road is easily accessible to students, faculty, and staff. Its proximity to campus, off-grounds student housing, the Law School, and the Darden School of Business, along with a dedicated stop
*Source: Placer.ai as of August 2022.
on the UVA public transit system, makes it a key destination for the UVA community.
A comprehensive property improvement plan is underway enhancing Barracks Road’s appeal. Key upgrades include the revitalization of the fountain courtyard, reimagined landscaping, a refreshed façade color palette, and a new canopy adjacent to the fountain and courtyard that improves visibility for surrounding storefronts. These enhancements modernize the property while maintaining the architectural character and historic appeal that have made Barracks Road a cornerstone of Charlottesville’s retail landscape.
UVA Community Staple since 1959
BARRACKS
Alderman Road Residence area
*The Rotunda: Less than one mile away.
*** Proposed Greystar development project with 490 multi-family units
Barracks Road Shopping Center Ivy Road Development**
** Future home of School of Data Science and 203-room hotel and conference center
John Paul Jones Arena
UVA generates for Virginia economy annually.
Undergraduate Students
Graduate Students
28K
UVA Health System Employees
Total Faculty and Staff
#4
#1 8K
Hospital in Virginia, Newsweek,2024
Best Business School, BloombergBusiness Week,2024
UVA Overview 18K $5.9B #4 23K #5
Law School, USNewsand WorldReport,2024
Best Public National University, U.S.News& WorldReport,2024
Charlottesville Market
Population
Top industries by Employment:
Expected population growth over next 5 years
Inflation-adjusted median household income growth from 2018 to 2023.
(Source: Census Bureau 2018-2023 ACS)
Charlottesville Tourism
Nearby Destinations
The University of Virginia
$989 50+ million in direct visitor spending in 2024
Countless museums and historical attractions, including the homes of three founding fathers
More than 500 miles of trails in nearby Shenandoah National Park, the Rivanna River Trail and more.
wineries and breweries unique hotels and inns 50+
Spending
in Charlottesville Market
$2.8B $447M
Retail Goods Spending on Food Away From Home
Barracks Road Shopping Center
BARRACKS ROAD
Competitive Landscape
Source: Placer.Ai - May 1, 2024 - April 30, 2025.
Property Enhancements
Completion Scheduled for Spring 2026
Enhanced Main Street Experience
• New canopy design improves storefront visibility while maintaining protection from the elements
• Traditional and modern materials tie the streetscape to the property’s architectural character
• Regraded and replaced sidewalks enhance accessibility and pedestrian comfort
• Added seating, specialty lighting, art, and landscaping create a welcoming environment for shoppers
Revitalized Fountain Courtyard
• Refurbished fountain with updated equipment and tile
• Enhanced with new furniture, lighting, and art to strengthen the courtyard’s role as a social hub
• Designed to complement the surrounding retail and dining experience
Reimagined Landscaping
• Comprehensive tree restoration and cohesive landscape design
• Seasonal plant palette reflects the region’s natural topography and adds visual interest year-round
• Increased shade and greenery contribute to a more comfortable and inviting atmosphere
Property Paint Refresh
• A new façade color palette modernized the property while preserving its architectural integrity
• The red brick was retained and paired with tones of navy, slate gray, and white, creating an elevated look that reflects the historic character of the Charlottesville market
