ProgramIntegrationorBrandActivation:JoinUs!
Riverfest,AssemblyRow’sannualblockparty, takesplaceeachSeptemberandattractsaround 32,000visitorsannually.
Event highlights include an artisan market, local bands, tenant activations and family-friendly activities, all culminating with a spectacular fireworks show over the Mystic River.
SATURDAY, SEPTEMBER 12
11AM – 5PM
Boston Women’s Market - Artisan Market
1PM– 5PM
Discovery Row (Tenant + Brand Activations)
1PM – 6PM
Performances on The Lawn Stage
Artisan Way Kids – Block 2/4 Chalk Walk, DJ + Games
Baxter Park Play – Baxter Park Bounce Houses, Face Painting 4PM – 8PM
Live music on the Mystic River Stage
Event ends with 15–20-minute fireworks show 4PM – FIREWORKS
BAXTER PARK PLAY 4PM - 8PM ARTISAN WAY KIDS 4PM - 8PM
ARTISAN MARKET 11AM - 5PM
MYSTIC RIVER STAGE 4PM - FIREWORKS DISCOVERY ROW 1PM - 5PM
THE LAWN STAGE 1PM - 6PM
SignaturePartnershipOpportunities
Presenting Partner
$25,000
Own the Riverfest experience with the event’s highest level of visibility and recognition. From promotion through the fireworks finale, your brand is featured at every stage of the celebration.
The Lawn Stage
$20,000
Align your brand with one of Riverfest’s most visible destinations. As the festival’s primary daytime entertainment venue,The Lawn Stage offers all-day visibility and flexible opportunities for brand activation.
Mystic River Stage
$15,000
Set the soundtrack for Riverfest’s grand finale. Featuring live local music in the Baxter Park Amphitheatre, Mystic River Stage brings families together as excitement builds toward the evening fireworks spectacular.
Artisan Way Kids
$7,500
Spark creativity at Riverfest’s interactive family destination. From the signature ChalkWalk to games, activities, and hands-on fun, ArtisanWay Kids is designed to encourage families to create lasting memories together.
Baxter Park Play
$7,500
Fuel family fun at Riverfest’s destination for active play. Baxter Park Play comes alive in the afternoon with interactive attractions that keep children moving as families gather for the evening celebration.
Brand Activations/ Custom Integrations
Riverfest offers brands the opportunity to become part of one of Greater Boston’s favorite summer traditions through immersive activations, curated experiences, product sampling, and meaningful community engagement.
From family programming and live entertainment to custom brand moments, each partnership is designed to create authentic connections while positioning sponsors at the center of an unforgettable day at Assembly Row.
Mystic River Stage
$15,000
The Mystic River Stage brings the Baxter Park Amphitheatre to life with a lineup of live local performances leading into Riverfest’s spectacular fireworks finale. As anticipation builds throughout the evening, this family-friendly destination provides an exceptional opportunity to align your brand with one of the event’s most memorable experiences.
PARTNERSHIP BENEFITS
BRAND VISIBILITY & PROMOTION
Presenting sponsor designation with branded identification around the Mystic River Stage
Prominent branding on stage signage and throughout Baxter Park Amphitheatre
Recognition across Riverfest marketing, website, and social media
On-stage acknowledgements throughout the evening entertainment
ONSITE PRESENCE & HOSPITALITY
Dedicated activation footprint adjacent to Baxter Park Amphitheatre
Opportunity for branded stage recognition through emcee acknowledgements and sponsor messaging
Customize the experience with sponsor-provided décor, photo moments, ambassadors, and promotional giveaways
Custom activation designed in collaboration with Federal Realty to align with your marketing objectives
Artisan Way Kids
$7,500
ArtisanWay Kids transforms ArtisanWay into a lively family destination filled with creativity, play, and discovery. From the signature ChalkWalk to interactive games, tenant activations, and festive giveaways, this experience keeps families engaged throughout the afternoon while creating meaningful opportunities for your brand to become part of the celebration.
PARTNERSHIP BENEFITS
BRAND VISIBILITY & PROMOTION
ArtisanWay Kids sponsor designation with branded identification throughout ArtisanWay Kids
Prominent branding throughout ArtisanWay and the ChalkWalk experience
Inclusion in Riverfest marketing materials, website, and social media
Recognition in event announcements and family programming
ONSITE PRESENCE & ENGAGEMENT
Dedicated activation footprint within ArtisanWay Kids
Brand integration within the signature ChalkWalk through creative, sponsor-branded elements
Customize the experience with sponsor-provided décor, ambassadors, interactive activities, and promotional giveaways
Custom activation designed in collaboration with Federal Realty to align with your marketing objectives
Baxter Park Play
$7,500
Baxter Play Park transforms Baxter Park into Riverfest’s destination for active family fun, coming to life in the afternoon with high-energy attractions and interactive experiences. As families gather in anticipation of the evening celebration, this partnership positions your brand alongside one of the festival’s most energetic and memorable family experiences.
PARTNERSHIP BENEFITS
BRAND VISIBILITY & PROMOTION
Baxter Park Play Sponsor Designation with branded identification throughout Baxter Park Play
Prominent branding throughout Baxter Play Park and featured attractions
Inclusion in Riverfest marketing materials, website, and social media
Recognition in event announcements and family programming
ONSITE PRESENCE & ENGAGEMENT
Dedicated activation footprint within Baxter Play Park
Customize the experience with sponsor-provided décor, ambassadors, interactive activities, and promotional giveaways
Opportunity to incorporate branded play elements or interactive experiences throughout the activation Custom activation designed in collaboration with Federal Realty to align with your marketing objectives
SignatureExperiences
Makers Market Integration
$5,000
Champion local creativity by supporting Riverfest’s curated Maker’s Market. This partnership aligns your brand with independent artisans, handcrafted goods, and the entrepreneurial spirit that makes Assembly Row and the Greater Boston community unique.
Custom Integration
$5,000-$10,000
Bring your brand to life through a custom Riverfest experience. Whether you’re envisioning a pet-friendly activation, wellness experience, interactive photo moment, or something entirely unique, we’ll collaborate with your team to create a one-of-a-kind integration that aligns with your brand objectives and enhances the Riverfest experience.
Brand Activations
$5,000-$20,000
Bring your brand directly to Riverfest guests through a strategically placed standalone activation. Whether you’re planning product sampling, an immersive brand experience, or another custom activation, we’ll identify the ideal location to maximize visibility and engagement based on your space requirements, target audience, and marketing objectives.
