Partnership Opportunities at Partnership Opportunities at THE AVENUE at White Marsh THE AVENUE at White Marsh
Dear Business Neighbor:
When working to reach your target audience, shopping centers can be an excellent resource - especially when partnered with successful promotions or events.
THE AVENUE at White Marsh offers many opportunities for businesses like yours to partner with us, throughout the year! Details of sponsorship opportunities are outlined in the attached sponsorship decks.
Please review the enclosed information to determine if a partnership would be beneficial to your business. We would be happy to discuss how we can design a package that fits your marketing goals!
We are looking forward to working with you in 2026!
Sincerely,
Lisa Geiger, Director of Marketing
lgeiger@federalrealty.com
443-219-1823
Matt Baer, Assistant Marketing Manager
mbaer@federalrealty.com
443-219-1824
Tots@10:00 - 2026 Program Tots@10:00 - 2026 Program
Tots @10:00 is a program developed for families with pre-school aged children and the adults they bring with them. As part of these events, our business partners have the opportunity to host fun activities and engage with parents to get their brand in front of families in attendance. Tots @10:00 is scheduled the 1st Thursday of the month - April through October from 10am to 12pm.
2025 estimated attendance: 2,500 per event
PLATINUM GOLD SILVER
All gold & silver opportunities
Up to 7 business related Facebook posts on THE AVENUE at White Marsh Facebook event page, as well as, promotional messaging on 1 Tots@10:00 eblast
Sponsor to provide all content and images
Logo inclusion and clickable link on THE AVENUE at White Marsh website event page
Business listing on THE AVENUE at White Marsh Facebook event page
Logo inclusion on digital advertisement in rotation for the duration of the program on digital sign fixtures located throughout the property
$10,000
All of silver opportunities PLUS - The opportunity for 4 business related Facebook posts on THE AVENUE at White Marsh Facebook event page, as well as, promotional messaging on 1 event e-blast.
Sponsor to provide content and images
Opportunity to distribute promotional materials while interacting with attendees at all 7 events
Opportunity for on-site class registration, appointment scheduling & demonstrations
It is required that all exhibitors provide an interactive activity or performance during the events to engage children while promoting your product/service offering to parents All activities and promotional materials must be pre-approved by Federal Realty
Source: Placer ai December, 2025 $3,500 $2,500
THE AVENUE LIVE - 2026 Concert Series THE AVENUE LIVE - 2026 Concert Series
THE AVENUE LIVE is a concert series that occurs during the summer months on Friday & Saturday evenings. The 2026 series runs June through August 29th (25 total concerts). Music fans from the greater Baltimore area (30 mile radius) attend to sing, dance, and enjoy outdoor dining at our many restaurants and eateries.
2025 estimated attendance: 1,000 per concert
Source: Placer ai December, 2025
All gold and silver opportunities
Sponsorship recognition and logoed table cloth at the chair rentals location, operated by the PTSA of Perry Hall High School
In 2025, this program raised $4,500 to support the PHHS fundraising efforts
Logoed giveaway item to be distributed during series - up to 1,000 giveaways
$10,000
All silver opportunites
The opportunity for promotional messaging on 1 AVENUE LIVE eblast to be sent prior to the first concert
Sponsor to provide all content and images
Logo inclusion on digital advertisement in rotation for the duration of the program on sign fixtures located throughout the property
Logo inclusion and clickable link on THE AVENUE at White Marsh website event page
Business listing on THE AVENUE at White Marsh Facebook event page
On-site representation for up to 3 performances or up to 3 business related Facebook posts on THE AVENUE at White Marsh Facebook page
Sponsor to provide all content and images
$7,500 $5,000
Annual Holiday Tree Lighting Sponsorships Annual Holiday Tree Lighting Sponsorships
Lighting our 40ft Holiday Tree is one of our biggest and tallest holiday events! An estimated 10,000 spectators come to witness the tree light up THE AVENUE every November. Your support helps us continue these beloved traditions for our community.
Source: Placer.ai December, 2025
All gold opportunities
The opportunity for promotional messaging on 1 e-blast to be sent prior to the event
Sponsor to provide all content and images
Logo inclusion on the digital advertisement in rotation on the digital sign fixtures located throughout the property
All silver opportunities + an additional social media post on THE AVENUE’s Facebook page Business logo with link to a landing page on the event’s webpage
Logo included on a giveaway that will be handed out during the Tree Lighting event Business listed as sponsor on the event’s webpage
One social media post related to the giveaway on THE AVENUE at White Marsh Facebook page
$7,500
$5,000
$3,500
A Baltimore County premiere community event and celebration of the holiday season: including local government officials, high school marching bands, street performers, mascots, dance troupes, community organizations and more!
An estimated 10,000 - 15,000 spectators and participants will be on hand for this celebration!
Sponsorship monies will help continue our long standing tradition of financially supporting the fundraising efforts of the high school marching bands participating in the parade. In 2025, $4,500 was distributed to 9 local high schools.
Source: Placer ai December, 2025
Jingle Bell Sponsor
All Holly Jolly Sponsor opportunities
Logo inclusion on 3,000 holiday jingle bells to be distributed to parade spectators
Logo inclusion on banner located on Honeygo Blvd.
Exposure opportunities on THE AVENUE at White Marsh Facebook page
Given donation credit to high school bands in a social media post prior to the parade.
Logo inclusion on the digital advertisement in rotation on the digital sign fixtures located throughout the property
$15,000
Holly Jolly Sponsor
All Holiday Magic Sponsor opportunities
Logo listed as a Holly Jolly Sponsor on THE AVENUE’s webpage for the event w/ link to landing page.
Logo inclusion on the parade banner to be carried at the front of the parade
Logo listed as a sponsor in 1 E-blast about the Holiday Parade
Holiday Magic Sponsor
Opportunity to have business represented in parade line-up.
On-site presence during the event
On-site promotional mentions by parade emcee at the Main Plaza stage, day of the event. Listed as Holiday Magic Sponsor on THE AVENUE’s webpage for the event and allowed one post mention on THE AVENUE’s Facebook page
$5,000 $1,500
HONEYGO BEES HONEYGO BEES SPONSOR SPONSOR
Become the exclusive sponsor of our Honeygo Bees and fund pollinators throughout THE AVENUE at White Marsh.
Sponsorship would be for 12-months.
Logo placed on Honeygo Bee Signage near the two apiaries
Special signage related to pollinators placed around planter beds
Promotional messaging included on 1 E-blast related to the Honeygo Bees
Business will be recognized for any beekeeper events hosted at THE AVENUE.
4 business related posts on THE AVENUE’s Facebook page
Logo and link to website included on the Honeygo Bees webpage
$8,000
From a weekend pop-up to a seasonal term! Let’s continue the conversation!
Where:
Site specifics:
THE AVENUE at White Marsh has space adjacent to Bandito’s overlooking our entertainment and gathering space in the Main Plaza! 613 square feet White box delivery
Contact:
Lisa Geiger, Director of Marketing
lgeiger@federalrealty.com
