Travel & Cruise 2nd Quarter Magazine

THE OFFICIAL MAGAZINE OF THE CRUISE INDUSTRY

SECOND QUARTER 2026

Puerto Plata,

Dominican Republic Welcomes the Cruise Industry

Top-level cruise executives & destination stakeholders are gathering in the Dominican Republic for the FCCA PAMAC Destination Summit

John Chidsey Norwegian Cruise Line Holdings CEO; Jason Liberty, Royal Caribbean Group CEO; Pierfrancesco Vago, MSC Group Cruise Division Executive Chairman; & Josh Weinstein, Carnival Corporation CEO, showcase the industry’s resilience & records

Carlos Estrada, Director, Commercial Homeport Operations of Carnival Cruise Line, & Neil Palomba, Executive Vice President, Operations of MSC Cruises, share their histories & predictions for the future

The British Virgin Islands Director of Tourism Clive McCoy & Puerto Rico Tourism Company (PRTC) Deputy Director Jorge Perez display their destinations’ progress & success

WELCOME TO PORT ST. MAARTEN

Port St. Maarten Group continues to solidify its reputation as one of the most strategic and advanced maritime hubs in the Caribbean. As a leading seaport for both cruise tourism and international trade, the port exemplifies resilience, innovation, and customer focus.

The Dr. A.C. Wathey Cruise Facility, featuring two cruise piers—one of which is among the longest in the region at 545 meters—can accommodate up to six ships simultaneously, including the world’s largest ship, Star of the Seas, which made her inaugural call on September 11, 2025.

Port St. Maarten’s cargo division operates as a 24/7, multi-purpose terminal, efficiently handling containerized and breakbulk cargo. With a three-berth quay, postPanamax cranes, and a fully digitized clearance system, the port supports growing regional trade with speed and efficiency.

As a key transshipment hub for nearby islands like Anguilla, Saba, St. Eustatius, and St. Barthélemy, it offers fast turnaround, smart logistics, and digital processing tools for real-time tracking and clearance.

Port St. Maarten is more than just a stop—it's a model of Caribbean maritime excellence, setting the standard for service, innovation, and strategic growth.

THE PERFECT CRUISE DOCKS AT OUR ISLANDS.

Stop at any of our ports to experience unique culture, turquoise waters, and picturesque towns with endless shopping and attractions. Come experience the best the Caribbean has to offer.

SECOND QUARTER 2026 WWW.TRAVELANDCRUISE.COM

On the cover: Fortaleza San Felipe, one of Puerto Plata’s most historic landmarks, overlooking the coast of the Dominican Republic.

DEPARTMENTS

7, 9 CEO's Letter Letter

Travel & Cruise Magazine © 2026. All Rights Reserved. Reproduction in whole or in part, in any form, electronic or otherwise, without written permission of the FCCA is prohibited. To subscribe or change your address, please send requests to info@f-cca.com

Florida-Caribbean Cruise Association (FCCA) 10390 USA Today Way Miramar, FL 33025

Phone: (954) 441-8881

Fax: (954) 441-3171 Published by: In Partnership with:

The information in this publication is provided “as is.” FCCA, CLIA and its Member Lines disclaim all representations and warranties, expressed or implied, with respect to any information, services, products and materials contained herein. FCCA, CLIA and its Member Lines will in no event be liable for any damage or losses as a result of your use of this publication.

10 Next Stop on ‘FCCA Leadership Series’ Michele Paige, CEO of FCCA, takes the helm to continue the series designed to foster open, collaborative dialogue on the sector’s most pressing topics

12 FCCA Executive Spotlights Carlos Estrada, Director, Commercial Homeport Operations of Carnival Cruise Line, and Neil Palomba, Executive Vice President, Operations of MSC Cruises, share their histories, predictions for the future, and advice for destination stakeholders

Meeting and Events

14 Resilience & Records Take Centerstage at Seatrade’s State of the Global Cruise Industry John Chidsey Norwegian Cruise Line Holdings CEO; Jason Liberty, Royal Caribbean Group CEO; Pierfrancesco Vago, MSC Group Cruise Division Executive Chairman; and Josh Weinstein, Carnival Corporation CEO, deliver a unified message

16 FCCA Serves Up Record Cruise Executives & Continued Collaboration at Seatrade Cruise Global A revamped welcome reception and record-breaking marquee event featuring 16 presidents and above from FCCA Member Lines hosting tables are just the appetizer

18 The Cruise Industry Embarks on the Dominican Republic

Dozens of cruise executives and FCCA Platinum Members are gathering in Puerto Plata, Dominican Republic for high-level discussions, productive oneon-one meetings, and more

19 Registration Opening for the FCCA Cruise Conference & Trade Show in San Juan, Puerto Rico The cruise industry’s only official conference in the Caribbean and Latin America is now open for business, giving opportunities for anyone wanting to increase their benefits from cruise tourism

It delivers a wor ld-class cruise experience driven by strong par tnerships, oper a tional excellence, and unfor gettable destina tion appeal. The beautiful landscape and wa terf alls of Por t Antonio, the vibr ant cultur e of Monte go Bay and the historic char m of Falmouth, the na tur al beauty of Ocho Rios and the rich pir a te’s histor y of Por t Royal. Jamaica continues to position itself as a pr emier Caribbean cruise destina tion. W ith str a te gic investment, high guest sa tisf action and authentic island experiences, Jamaica r emains committed to cr ea ting value for cruise par tners while delivering exceptional experiences for ever y passenger who comes ashor e.

22 Fueling the Future of Cruise Fran Golden focuses on the tens of billions of dollars in new ships, sustainable and adaptable propulsion, and the testing of new fuels in pursuit of net-zero emissions by 2050

23 AI Is Making Your Cruise More Personalized & Sustainable Aaron Saunders shares how AI is enhancing guest and crew experiences, playing a role in reducing food waste, and improving operational efficiency

24 Cruise Industry Sees Strong Demand A historic high of 37.2 million cruisers in 2025 and nearly 90% indicating intent to sail again is navigating to an even brighter future

25 Norwegian Luna Christened

25 Legends, Heroes & Icons on Deck

25 Princess Cruises’ New Order

26 Holland America Evolution

27 Introducing Oceania Aurelia & the Reinspiration of Oceania Marina

27 Silver Spirit Undergoes Drydock

27 “Boatchella” Is Real

28 MSC Group’s Progress on Energy Transition

On Land

30 Exclusive Interview with the British Virgin Islands Director of Tourism Clive McCoy McCoy explains everything from the BVI’s presence at Seatrade to an entire new tourism strategy focused on a long-term and sustainable future

31 Exclusive Interview with Jorge Perez, Deputy Director of the Puerto Rico Tourism Company Perez discusses Puerto Rico’s highly successful participation at Seatrade, strengthened relationships and substantial growth with various cruise lines, forthcoming positive announcements, and more

32 Sustainable Shore Excursions Are a Win for Cruise Passengers & the Communities They Visit Erica Silverstein shares why cruisers are invested in responsible, sustainable, eco-friendly travel—and how shore excursions are a direct way guests can have a positive impact on local communities

35 Dominican Republic Continues to Innovate & Improve

35 Jamaica Shimmers on the Silver Screen

36 Quintana Roo & FCCA Celebrate Historic Investment

36 St. Maarten Celebrates Successful Carnival, Regional Partnerships & Increased Airlift

37 U.S. Virgin Islands Reports Record-Breaking Visitor Arrivals

37 Aruba Travel Is Booming

37 Colombia: Where Every Arrival Has Meaning

38 ‘LOVE SVG’

38 The Port of Los Angeles Welcomes Virgin Voyages

38 Port Everglades’ First LNG Bunkering Operation

39 New Economic Impact Studies for the Caribbean & Latin America

39 Cruise Lines Navigating the Caribbean’s Sustainability

39 Carnival Corporation Honors FCCA Foundation Poster Competition Winners

40 Grand Opening for Great Tides Waterpark

40 MSC Foundation Deepens Impact in The Bahamas

41 Expanded Mexico Maritime Cadet Program

41 Carnival’s First Meal Donation in Latin America

41 Royal Caribbean Empowers Students in Mahahual

Members & Travel Agents

42 Vacation Matchmakers: Travel Advisors Are Key to Cruise Industry Success Erica Silverstein explains why travel advisors are both the cruise industry’s biggest supporters and vacationers’ most trusted allies when it comes to the ultimate success of a cruise vacation

43 FCCA Renews Strategic Development Agreement with the British Virgin Islands The renewed agreement leverages “a strong partnership with FCCA to support the steady growth of cruise tourism in the Virgin Islands,” per Alicia Green, Marketing Manager of BVI Ports Authority

44 Preparing the Next Generation: Creating Pathways for the Future of Cruise Beth Kelly Hatt, Founder of Aquila Center for Cruise Excellence, FCCA’s exclusive training partner, details why we must think beyond today’s operations and ask how we are actively creating pathways for the next generation to enter, understand, and thrive in this industry

46 FCCA Platinum Member Spotlight Andrés Azaola, General Manager of Fort Street Tourism Village; Raúl Alejandro Paz Noriega, Undersecretary of Sustainable Tourism Development of Government of the State of Yucatán; and Tom Kenna, President of Panama Canal Railway Company, recount their success stories about FCCA Platinum Membership

48 FCCA Platinum Member Highlights

EXECUTIVE COMMITTEE

Micky Arison

FCCA Chairman Chairman Carnival Corporation & plc

Michael Bayley President & CEO

Royal Caribbean International

John W. Chidsey President & CEO

Norwegian Cruise Line Holdings

Rubén Rodríguez Chief Executive Officer MSC Cruises (USA) Inc.

Joe Schott President Disney Signature Experiences

FCCA STAFF

Michele M. Paige Chief Executive Officer

Adam Ceserano President

Terri Cannici Vice President, Operations

Omari Breakenridge Director, Digital Strategy & Creative Services

Mario Aguirre Director, Membership Events & Programs

Justin Paige Director, Communications

Bruna Milazzotto Director of Operations & Ports and Destinations Analytics

Jessica Lalama

Executive Assistant

Vanessa Gutierrez

Membership Administrator

Destination St. Maarten was named this year’s recipient of the FCCA Foundation Owen Arthur Scholarship Fund, supporting community development and education in the destination.

L-R: Alexander Gumbs, CEO, Port St. Maarten Group; Grisha Heyliger-Marten, Deputy Prime Minister and Minister of Tourism; Micky Arison, Chairman, FCCA Foundation and Chairman, Carnival Corporation & plc; and Michele Paige.

Welcome to this issue of Travel & Cruise—and for many of you, welcome to Puerto Plata, Dominican Republic for the FCCA PAMAC Destination Summit!

We likely all understand the importance of coming together to develop mutual understanding and success. I may be biased, but I believe the constant communication and collaboration between cruise lines and destination stakeholders is what has sailed us to the cruise industry’s new records.

This has always been the core mission of Florida-Caribbean Cruise Association (FCCA)—and is continually growing like cruise tourism. In this edition, you will read about some of the efforts, initiatives, and people driving this growth.

Exclusive interviews with the British Virgin Islands Director of Tourism Clive McCoy and Puerto Rico Tourism Company (PRTC) Deputy Director Jorge Perez—both FCCA Strategic Destination Partners—showcase their progress and success at Seatrade Cruise Global, as well as their collaboration with us and focus on an even brighter future.

We recap our own events at the largest-ever Seatrade Cruise Global, including our revamped welcome reception and record-breaking ‘Shining Stars FCCA Foundation Dinner,” which featured 16 presidents and above from FCCA Member Lines hosting tables, along with detailing highlights from the overall event and its keynote discussion, the

State of the Global Cruise Industry, featuring John Chidsey Norwegian Cruise Line Holdings CEO; Jason Liberty, Royal Caribbean Group CEO; Pierfrancesco Vago, MSC Group Cruise Division Executive Chairman; and Josh Weinstein, Carnival Corporation CEO.

Executive Spotlight features Carlos Estrada, Director, Commercial Homeport Operations of Carnival Cruise Line, and Neil Palomba, Executive Vice President, Operations of MSC Cruises, who share their “origin stories” and advice for destinations and stakeholders in the Caribbean and Latin America.

Opportunities to route an itinerary for mutual success while enjoying some of the iconic things to see and do in Puerto Plata, Dominican Republic are previewed in the cover story featuring the FCCA PAMAC Destination Summit, which presents some of the ways our FCCA Platinum Member events join destination stakeholders with cruise executives for this goal—plus some of the Dominican Republic’s objectives as an FCCA Strategic Destination Partner.

Highlights from some of our other Strategic Destination Partners and FCCA Member Lines show further evidence of the evolution that has taken place and some opportunities for the future.

Yours truly also takes the Spotlight in the new ‘FCCA Leadership Series’ showcasing senior leaders who are shaping tourism across the Caribbean and Latin America—and designed to foster open, collaborative dialogue on the sector’s most pressing topics.

Additionally, Beth Kelly Hatt, Founder of Aquila Center for Cruise Excellence (our exclusive training partner), educates how they are preparing the next generation to strengthen the future of cruise tourism.

Thanks to all of you who make it possible—look forward to working with you at our future events.

Respectfully yours,

Michele M. Paige President FCCA

CLIA GLOBAL EXECUTIVE COMMITTEE

Micky Arison

Chair, Board of Directors

Carnival Corporation & plc

John Chidsey

President & CEO

Norwegian Cruise Line Holdings

Richard Fain

Former Chair, Board of Directors

Royal Caribbean Group

Jason Liberty

President & CEO

Royal Caribbean Group

Charles B. Robertson

President & CEO

American Cruise Lines

Pierfrancesco Vago

Executive Chairman MSC Cruises

Josh Weinstein

CLIA Chair

Chief Executive Officer

Carnival Corporation & PLC

CLIA STAFF:

Charles “Bud” Darr

President & CEO

Donald Brown

Senior Vice President Maritime Policy

Joshua S. Good

Chief Financial Officer

Chiara Giorgi

Senior Vice President Membership & Partnership Strategy

Caroline Johnson

Senior Vice President

Travel Trade Membership

Lawrence Kay

General Counsel

Anne Madison

Senior Vice President

Marketing & Strategic Communications

Mike McGarry

Executive Director, North America & Senior Vice President, Government Affairs

Jill Straniero

Senior Vice President

Digital Solutions & Global Information Technology

Confidence is one of the most valuable signals in any business. In cruise, it is also one of the clearest.

CLIA’s 2026 State of the Cruise Industry report, released at Seatrade Cruise Global in Miami, captures an industry entering its next phase of growth from a position of real strength. In 2025, cruise lines welcomed a record 37.3 million passengers worldwide. Nearly 90 percent of cruisers say they intend to sail again, the highest level CLIA has recorded.

This level of confidence does not happen by accident. It reflects an industry that keeps refining the product, broadening its appeal, and earning trust from travelers who expect more from every trip.

Cruise now reaches more people, across more generations and travel styles than ever before. Younger travelers are entering the market, and the average age of today’s cruiser is 46.5 years old. Families continue to choose cruise for multigenerational vacations. Guests are seeking cultural connections, immersive itineraries, and more time in the destinations they visit. The result is an industry growing not only in scale but in the range of experiences it delivers.

Cruise360, the industry’s premier event for travel advisors, offered a clear read on where demand is heading. Few groups see shifts in traveler preference earlier or more clearly than travel advisors. They help travelers understand the product, choose the right experience, and

approach cruise with confidence. The data points to a market broadening at the high end. Luxury is leading that shift, with 53 percent of travel advisors reporting yearover-year growth, followed by niche and expedition at 41 percent. That widening range of demand is shaping the next wave of industry investment.

That diversification is already visible in the fleet. In 2026, CLIA-member lines will operate 327 ocean-going vessels across expedition, luxury, small-ship, and large-scale resort experiences. That breadth gives travelers more choice and gives destinations more ways to participate in cruise growth.

Every ship at sea and those in the order book reflect long-term confidence in the future of the industry. Cruise lines often commit billions of dollars years before new ship designs enter service. They invest in design, technology, accessibility, safety systems, and guest experience long before the first sailing. That long view remains one of the industry’s defining strengths.

Innovation now shapes both the ship and the shoreside experience. Newer vessels are more efficient, and most are designed with fuel flexibility. Cruise lines continue advancing maritime technology, strengthening health and safety practices, improving digital tools, and keeping the guest experience at the center of decision-making.

Travelers are responding to an industry that keeps evolving while preserving what has always set cruise apart: discovery, variety, and experiences that resonate with first-time guests, lifelong cruisers, multigenerational families, and solo travelers alike. The next phase of growth will depend not only on demand, but on how well we respond to it. Our task now is to keep earning confidence through product diversity, continued investment, operational excellence, and partnerships that help travelers and destinations thrive.

We Are Cruise,

Charles “Bud” Darr President and CEO Cruise Lines International Association

Next Stop on ‘FCCA Leadership Series’

After previous visits featuring Alexander Gumbs, CEO of Port St. Maarten Group, and Micky Arison, Chairman, Carnival Corporation & plc, the recently launched ‘FCCA Leadership Series,’ a platform dedicated to showcasing senior leaders who are shaping the future of tourism across the Caribbean and Latin America, continued with a trailblazer whose leadership has helped shape Caribbean cruise tourism for more than five decades: Michele Paige, CEO of FloridaCaribbean Cruise Association (FCCA).

In this engaging conversation, Michele Paige shared reflections on partnership, people, authentic Caribbean experiences, economic opportunity, and the future of the industry she has helped transform.

She recounted her marine industry history stemming from over 50 years ago, predating the modern cruise industry— embarking on a job in the “transatlantic industry” with Transatlantic Passenger Steamship Conference directly out of high school when she was only 17.

That gave her the opportunity to be mentored by “real icons of the cruise industry” like George Soder, Warren Titus and Bob Dickinson, who convinced her to attend college.

From there, she worked in the industry for 17 years more, including a stint with Cruise Lines International Association (CLIA), before moving to Florida and a “little sleepy association” known as FCCA.

“And the rest is history,” she told, including a partnership with Micky Arison and Richard Fain, who “took me under their wings” to improve relations between the cruise industry and the Caribbean—and aided by key allies in destinations like Owen Arthur, the former Prime Minister of Barbados.

At that time, “communication was at an all-time low…We were talking at each other; we weren’t really talking as part-

“Happy cruise passengers spend money.”

ners,” so FCCA’s foundation was forged on communication, which also served as the basis for her ideas to form new features like Platinum Membership—created to utilize local partners as on-the-ground consultants, fostering collaboration and providing the industry with better intelligence—and the FCCA Cruise Conference & Trade Show, which gives anyone the opportunity to meet and learn from cruise executives focused on the region.

She recollected the first-ever FCCA Conference, which was held in Barbados, and referred to that as a turning point in relations. It seems like a no-brainer today to target the vast opportunities and economic benefits the cruise industry represents, but that remained mostly unknown and misunderstood then—and she continued to emphasize the opportunities that exist for all throughout destinations, stressing that the true economic impact of cruising extends far beyond government taxes and fees, directly benefiting a wide array of local individuals and businesses like taxi drivers, shopkeepers, and restaurant owners.

She also argued that critics of the industry’s economic impact often fail to calculate the full, widespread effect of passenger spending, while citing the warped view when only viewing things through the lens of taxes and fees.

“Happy cruise passengers spend money,” she said, underscoring that the key to maximizing a destination’s economic benefit was to provide an excellent and engaging guest experience—and pointing to the current trend of passengers wanting an authentic, people-centric experience

that helps them learn about destinations’ histories and cultures.

She contended the real value lay in the widespread, direct spending by passengers and crew that supported a diverse local economy, giving an example of the ripple effect of passenger spending through the perspective of a restaurant owner who rarely directly served cruise passengers, but benefited when taxi drivers had a good day and could afford to dine out.

Of course, that involves produce development, which she asserted that destinations must actively support with a focus on authenticity and unique local experiences.

In all, she reinforced the cruise industry’s official narrative of being a collaborative partner dedicated to the mutual success—and long-term, sustainable future— of destinations and stakeholders.

Stay Tuned for More

The full FCCA Leadership Series interviews are available on YouTube and FCCA social media channels, offering perspectives for ports, cruise lines and tourism officials navigating the sector’s evolving landscape.

Hosted by FCCA President Adam Ceserano, the series convenes influential voices from government and the private sector, senior cruise executives, FCCA Platinum Members, destination partners, ports and allied stakeholders. It is designed to foster open, collaborative dialogue on the sector’s most pressing topics: sustainable growth, economic impact, resilience, infrastructure development, and destination competitiveness.

“This series reflects FCCA’s commitment to meaningful dialogue and shared leadership across the Caribbean and Latin America,” Ceserano said. “These conversations highlight how collaboration and long-term vision drive stronger, more resilient tourism economies.”

More episodes will be released shortly, with other content to follow.

FCCA Executive Spotlight

Carlos Estrada, Director, Commercial Homeport Operations, Carnival Cruise Line

For Carlos Estrada, director of commercial home port operations at

Carnival Cruise Line, a career in cruising began almost by accident, and has since grown into more than two decades in an industry he now helps shape.

Estrada first joined Carnival in 2000 while still in school, taking a role in the company’s receiving department after a friend told him about an opening.

“I really didn’t know much about the cruise industry,” Estrada recalled. “My first job back in 2000 was in the receiving department… and before you know it, it’s been a career. It’s going to be 26 years of enjoying the industry.”

Over the years, Estrada has witnessed the remarkable evolution of cruising—from the growth of larger ships to the expansion of destinations throughout the Caribbean and Latin America. He believes the region’s future lies in how destinations differentiate

“Platinum Members enjoy the one-onone time with the executives across all the brands.”

themselves and bring their identity and culture into the cruise experience.

“I think the opportunity is huge as you continue to see more and more cruise ships coming into the region,” he said. “Destinations should think a little outside the box. See how they can differentiate themselves from all other different ports.”

Collaboration across the industry has also been central to Estrada’s work. One early example came in the aftermath of Hurricane Wilma when significant damage to the cruise piers in Cozumel disrupted tourism operations.

Working alongside FCCA with cruise and destination partners, Estrada partici-

pated in discussions focused on rebuilding the piers and restoring cruise operations as quickly as possible. The experience underscored the importance of collaboration across governments, ports and cruise lines to ensure that visitors—and the economic opportunities they bring—could return to the destination.

“It just goes to show that if there are concerns or challenges, it’s all about collaboration, partnership and sitting down at the table…to make sure it’s a win-win for everyone,” said Estrada.

For Estrada, FCCA plays a key role in bringing industry partners together.

“Platinum Members enjoy the one-onone time with the executives across all the brands,” he said. Those interactions often lead to new opportunities, fresh ideas and meaningful partnerships across the cruise industry.

Looking ahead, Estrada sees enormous potential as new ships enter service and destinations continue to innovate— creating new experiences that keep the Caribbean and Latin America at the heart of the cruise industry’s growth.

Neil Palomba Executive Vice President, Operations, MSC Cruises

“Without any doubt, we rely on the destination and vice versa.”

“…an association that brings all the parties around the table…”

“Destinations should think a little outside the box.”

executives understand that interconnected ecosystem better than Neil Palomba, executive vice president (EVP) of Operations at MSC Cruises.

With a career spanning three decades, Palomba’s journey began with a passion for the sea and aspirations of becoming a captain. That passion first took him aboard the Symphony of the former Star Lauro fleet, where he joined a summer training program while still in high school.

“My first job on board was a night steward at the reception, and I was able to fall in love with life at sea more so, more than I was even before,” recalled Palomba.

After studying to become a captain and working as a second officer, Palomba transitioned shoreside during the early expansion of MSC Cruises, joining the team responsible for newbuild projects including MSC Lirica and MSC Opera. His career later included leadership roles with Costa Cruises and Carnival Cruise Line before returning to MSC Cruises in 2024 as EVP of Operations.

Reflecting on the broader cruise sector, Palomba believes the industry’s greatest opportunity lies in its unmatched value proposition.

particularly across the Caribbean and Latin America.

“I think that the destination still drives 60-plus percent of the rationale for choosing a cruise,” Palomba explained. He noted that as cruise lines continue expanding their fleets and onboard offerings, destinations must continue evolving alongside the industry by enhancing visitor experiences and maintaining a guest-centric mindset. According to Palomba, the long-term success of the region depends on collaboration between cruise lines and destinations with both sides benefiting from mutual growth.

“Without any doubt, we rely on the destination and vice versa. The destination relies a lot on us,” said Palomba. “The destinations themselves have grown a lot thanks to the cruise industry, and we grow a lot as an industry thanks to the destinations. So, it’s, a win-win situation that goes both ways.”

Palomba also emphasized the value that FCCA provides in fostering those relationships. Through regular committee meetings, industry discussions and events, FCCA creates direct engagement opportunities between cruise executives and destination stakeholders across the region.

For FCCA members and partners across the Caribbean and Latin America, collaboration remains at the heart of the cruise industry’s continued growth. Few

“I would say that the greatest opportunity of cruising to begin with, regardless of the geographical area, is that cruises represent the best value for money vacation that exists,” he said.

He emphasized that destinations remain central to the guest experience,

“The best and most valuable benefit, I think, is having an association that brings all the parties around the table, allows new members and existing members to have access to the cruise lines,” said Palomba.

Looking ahead, Palomba remains optimistic about the industry’s trajectory, pointing to continued expansion, destination development and deeper collaboration as key drivers shaping the future of cruising.

Resilience & Records Take Centerstage at Seatrade’s State of the Global Cruise Industry

Seatrade Cruise Global 2026 again mirrored the cruise industry’s continued progress and records, with the largest event in its over 40-year history—attracting more than 12,500 attendees from 125 countries and over 85 different cruise line brands engaging in discussions spanning digital transformation, sustainability, evolving guest expectations, and operational innovation—and an exhibition floor featuring over 650 exhibitors across sectors including ship design, technology, hospitality, and onboard services, offering a comprehensive look at the innovations redefining the cruise experience.

The theme of constant growth and evolution also took centerstage during the State of the Global Cruise Industry keynote, which featured the top executives of the four largest cruise companies— Carnival Corporation & plc CEO Josh Weinstein; MSC Group Cruise Division Executive Chairman Pierfrancesco Vago; Norwegian Cruise Line Holdings (NCLH)

CEO John Chidsey; and Royal Caribbean Group CEO Jason Liberty—along with Cruise Lines International Association (CLIA) President and CEO Bud Darr.

The panel focused on the industry’s key opportunities that showcase the industry’s resilience, pointing to cruising finally evolving into a mainstream option from its long-term position as an alternative vacation, along with challenges like the current fuel restraints—and everything in between, from thoughts on infrastructure investments and how private destinations are expanding guest experiences, to reaching new markets and ways for destinations to increase their market

“…we adapt, pivot and persevere.”

—Carnival

Corp

CEO Josh Weinstein

share, as well as the industry’s responsibility for sustainability.

The upbeat update began with Darr informing that 37.2 million people who cruised in 2025 while forecasting the industry will surpass 40 million passengers by the end of the decade, but still only representing 2-3 percent of the larger tourism industry.

Event organizers, Informa, also highlighted the continuing investment boom in cruise ship construction, with Mary Bond, Group Director, Seatrade Cruise, sharing that their research shows the orderbook has grown to an all-time high of $86.2 billion— and two new projects that will likely take the total orderbook above $100 billion.

The economic resilience then took the spotlight, with Weinstein describing the industry as being protected during moments of economic strain on households due to its value relative to vacations on land.

“We offer a ridiculous value gap to other vacation alternatives, and so we are

incredibly well positioned if the world gets tougher and if there’s less disposable income,” he said.

He continued that at the end of the day, the business is healthy with a great balance sheet with record demand that is set up “very well for volatility” now as a mainstream option.

Chidsey said it is amazing “what you get for the dollar” on a cruise. “I think our industry is positioned phenomenally well…

“Nobody touches it from a value perspective. It’s a seamless experience… [that] we control—whether it’s the islands or the experience on the ship. We have a big advantage making it frictionless.”

Weinstein echoed the sentiments in seeing opportunities to personalize and curate the cruise experience—and “reducing friction” to make the cruise experience more enjoyable.

“Cruising is about reducing friction so people can enjoy the hospitality we give them with our crew aboard,” he said. “We need to make it as frictionless as possible and enjoyable as possible so they get to spend time with their friends and family in a real life scenario.”

Part of that friction reduction aligns with the almost inconceivable ways AI is advancing innovation and technology, and he shared that technology has been quickly moving thanks to AI.

Curating experiences is both one of the big opportunities and challenges, and Liberty shared that Royal Caribbean is investing $200 to $300 million in disruptive technologies that add sensors to improve the efficiency of the ships’ operations but also to aid in making the experience “frictionless” to meet the customers’ changing expectations.

Of course, with great power comes great responsibility, and the panel discussed how the cruise industry focuses on sustainability and manages passenger flow to prevent overtourism.

Vago told that the industry needs to tell its story. “They were ‘pointing a finger’ over sustainability,” he said, asserting that by highlighting technology and the investment, the industry gained recognition for its efforts.

He cited the successes working with local authorities in areas such as Dubrovnik, saying the industry can achieve the same recognition for its efforts to man-

“…getting us closer and closer to net zero goals.”

—Jason Liberty CEO, Royal Caribbean Group

“…our industry is positioned phenomenally well…”

—John Chidsey CEO, NCLH

age the impact as the ships grow larger and bring more people to a destination.

Liberty pointed to how Royal Caribbean has been advancing technology and use of biofuels and alternative fuels.

“That is in preparation for getting us closer and closer to net zero goals,” he said, noting it was more about what fuel is available, along with price and scalability, and also explaining that the current fuel conversation was temporary and would not change the company’s pursuit of alternative fuels.

Darr pointed out that cruising, like all of shipping, is having its progress hindered by lacking clarity from regulators, explaining the need for governments to achieve clear “fit for purpose” regulations to support the industry’s efforts.

Private destinations are another tool to manage the industry’s growth and impact, Liberty informed. He pointed to Royal Caribbean’s investment in its private ports and beach club concepts, going from its current three destinations to eight—and distributing the impact of tourism when the ships reach port.

Differentiation is key to diversification, and the luxury and expedition segments are the fastest growing markets. The panel pointed to the entrance of the hotel brands (Four Seasons and Ritz-Carlton) as an opportunity for the industry, explaining that the brands are coming to cruising as a way of engaging their loyal customer base and keeping them in the ecosystem. Additionally, it brings new people to cruising and creates the opportunity to engage and attract these cruisers.

In all, Weinstein encapsulated it well while explaining the industry’s capability of withstanding economic volatility: “The great thing about this industry is we adapt, pivot and persevere.”

FCCA Serves Up Record Cruise Executives and Continued Collaboration at Seatrade Cruise Global

New records for the cruise industry and novel innovative features were again the themes for not only Seatrade Cruise Global, but also FloridaCaribbean Cruise Association (FCCA).

It all began before Seatrade’s official beginning, with FCCA’s annual welcome reception, which served as a twofer for the first time ever, combining the traditional opportunities for members and cruise executives to reacquaint and prepare for the days and discussions ahead with a groundbreaking fundraising event for the FCCA Foundation.

Both taking place at Lucky Strike Miami, and both sponsored by the U.S. Virgin Islands (USVI) and the West Indian Company (WICO), the events picked up spare opportunities for all—and pulled down the bumpers for some, easing the tensions and letting the stakeholders and executives know each other on a more comfortable and personal level.

FCCA’s main event for Seatrade also continued to break its own records, with 16 presidents and above from FCCA Member Lines hosting tables—giving a chance for

stakeholders to pull up a seat for an unforgettable night going far beyond the delectable food and shiploads of surprises, with a recipe featuring networking and routing an itinerary for mutual success, all while supporting a worthy cause.

“I cannot be more honored and humbled by the record number of presidents and above,” said Michele Paige, CEO, FCCA.

“This clearly shows their backing in not only the Foundation’s mission and its positive impact on hundreds of thousands so far, but also their support of our initiatives at FCCA that create specialized and engaging forums

“FCCA has a way of making business and networking fun at events like this…”

—Micky Arison

Chairman, Carnival Corporation & plc & FCCA Chair

to link cruise executives with destinations and stakeholders for the betterment of all.”

“FCCA has a way of making business and networking fun at events like this, and this is one in particular not to be missed, especially considering the worthy cause it represents,” said Micky Arison, Chairman of Carnival Corporation & plc, who also serves as FCCA’s Chairman and hosted a table at the dinner.

The event took place at Papi Steak Miami, where cruise executives hosted tables that were originally open for sponsorship before selling out almost immediately – with destinations and stakeholders jumping at the opportunity to directly engage the cruise industry’s top decision makers.

In addition to dozens of other high-level cruise executives who hosted –all of them instrumental in deciding where ships call, what goes and sells onboard, and how to invest in destinations and infrastructure – the record 17 participating presidents and above were:

Gus Antorcha , President, Princess Cruises; Micky Arison; Beth Bodensteiner, President, Holland

America Line; John Chidsey, President & CEO, Norwegian Cruise Line Holdings Ltd. (NCLH); Wesley D’Silva , President, Regent Seven Seas Cruises; Christine Duffy, President, Carnival Cruise Line; Felix Eichhorn, President, AIDA Cruises; Chris Ivy, CEO, Margaritaville at Sea; Marc Kazlauskas, President, Norwegian Cruise Line; John Lovell, Board Member, Virgin Voyages; Paul Ludlow, President, Carnival UK & P&O Cruises; Jason Montague, Chief Luxury Officer, NCLH; Ruben Rodriguez , CEO, MSC Group Cruise Division North America; Richard Sasso, Chairman, MSC Cruises USA; Mark Tamis, President, Seabourn Cruise Line; and Josh Weinstein, President & CEO, Carnival Corporation.

Diamonds International also shined brightly in the spotlight as the Featured Sponsor as part of its landmark collaborative partnership with the FCCA Foundation. Through the partnership, both entities have combined their resources to improve numerous programs and initiatives, as well as enhancing direct contact with local communities to determine needs and ways to generate long-term benefits.

All proceeds will go directly to the FCCA Foundation’s efforts and its focus on building a foundation for youths throughout the Caribbean and Latin America, with primary objectives of education, sports, and career-building opportunities to support them in the present and future—and annual efforts including the Holiday Gift Project, which recently delivered holiday gifts and festivities to nearly 5,000 children in 25 destinations; the Owen Arthur Scholarship Fund, a scholarship fueling educational growth across the Caribbean; essay and poster competitions that reward participating students and schools; and other need-based projects.

Next year’s event will take place Tuesday, April 6, 2027. If anyone is interested in reserving a table early, please contact Terri Cannici at Terri@f-cca.com.

“…their support of our initiatives at FCCA that create specialized and engaging forums…”

—Michele Paige CEO, FCCA

FCCA + Seatrade = Mutual Success

While the Shining Stars Dinner served as FCCA’s highlight at Seatrade, that was only the tip of the iceberg. As with everything in which FCCA participates, one of its main goals is to positively impact the working relationship between its partners from destinations’ private and public sectors along with executives from FCCA Member Lines that represent more than 90 percent of the ocean cruise capacity.

To foster this during Seatrade and help actualize its numerous resources and high-level attendees, FCCA programmed a block of functions coinciding

with the event to ensure that Platinum Members have a direct line to FCCA Member Line executives.

The FCCA booth itself served as the site for many of these. Besides being a one-stop shop for all attendees to learn more about FCCA and what it offers, the booth also hosted networking receptions to promote destinations and companies, while bringing together Platinum Members and cruise executives in a private atmosphere. Plus, many of the same executives and members cycled in and out of the booth for meetings arranged by FCCA.

Indeed, Seatrade Cruise Global provided a clear vision of the industry’s past, present and future while benefitting participants with its success-proven formula combined with numerous new features, but FCCA again offered backstage passes to visit the rock stars: key decision makers from FCCA Member Lines.

Or, as Micky Arison said, “FCCA opens the door to the cruise industry and puts you in the middle of the action.”

The Cruise Industry Embarks on the Dominican Republic

The sound of merengue and smell of sea salt will envelop a group of cruise executives and FCCA Platinum Members joining in Puerto Plata, Dominican Republic from June 23-25 for the FCCA PAMAC Destination Summit—an event featuring an agenda filled with meetings, workshops and networking events connecting Platinum Members with senior cruise industry leaders to discuss trends and develop relationships and mutual benefits, while showcasing the Dominican Republic and working towards its goals as a strategic partner of FCCA.

“We cannot be prouder to offer events like these to foster mutual growth for Platinum Members and Member Line executives,” said Michele Paige, CEO, FCCA. “Bringing together these two vital entities in a comfortable setting lets them better understand not only the latest happenings and offerings, but also each other, which has proven to be one of the best ways to synergistically grow and improve.”

By hosting the event, the Dominican Republic will display local sites, facilities, food, products and more—including its airfare and hotel options—to the influential audience. Additionally, the destination can coordinate specialized meetings with the attending executives for government leaders, tour operators, suppliers and more to help local people prosper from cruise tourism.

“We are honored and excited that the Dominican Republic will host this crucial event for our cruise executives and Platinum Members – and continue the destination’s efforts to build record tourism numbers,” continued Paige. “Hosting the event will further advance the Dominican Republic’s initiatives by showcasing the destination to the prestigious audience, along with giving opportunities for strategic meetings.”

The event will also include a session of one-on-one meetings, where members can privately meet with pre-selected executives. Often these executives fill a required need for discussing and presenting new business, as they have the knowledge to offer their input and cruise lines’ perspectives to make a more viable business model or potentially tailor offerings for brands and guests.

“The one-on-one meetings allow for us to address the specific concerns or

“…lets them better understand not only the latest happenings and offerings, but also each other…”

—Michele Paige CEO, FCCA

learn about new products from Platinum Members,” Albino Di Lorenzo, Senior Vice President of Port Operations and Government Relations for MSC Cruises USA. “This is an important tool for both the members and the cruise industry. For us, we frequently learn about new developments and products, and we can help finetune them to best fit the cruise lines. For the members, it gives them a real vantage point in knowing what the lines are looking for and how to appeal to them.”

One of the most important proceedings will be the FCCA PAMAC Industry Meeting. A fixture of both annual PAMAC events, the meeting brings together the entire group to discuss operations and developments, with a spotlight on product development, itinerary development, and more, with Platinum Members able to present any point to a panel of Member Line executives led by FCCA Operations Committee Chair, Marie McKenzie, Senior Vice President of Government & Destination Affairs for Carnival Corporation & plc.

In all and like all annual FCCA Platinum Member events, it serves as a treasure trove of invaluable industry intelligence, preparing for the challenges and opportunities that lie ahead, with the executives sharing insight and wisdom, and underscoring the importance of networking and advocacy.

After all, linking some of the premier players of destinations’ private and public sectors with the high-level cruise executives not only offers vital collaboration and promotion, but also makes them comfortable together to form invaluable, synergistic partnerships.

Or, as Micky Arison, Chairman of Carnival Corporation & plc and the FCCA, said, “FCCA Platinum Membership events are essential to both the members and cruise line representatives. They join some of the industry’s most influential decision makers with significant stakeholders, which leads to positive developments for all parties.”

Registration Opening for the FCCA Cruise Conference & Trade Show in San Juan, Puerto Rico

By the time of reading this, registration should be open for the FloridaCaribbean Cruise Association (FCCA) Cruise Conference & Trade Show, the only official cruise conference representing the Caribbean, Mexico and Central America, taking place in San Juan, Puerto Rico this October and offering the FCCA’s only open registration event where anyone with a pre-registration will have direct access to nearly 100 cruise executives and an agenda chockfull with potential oneon-one meetings, workshops galore, and numerous networking functions.

“This is the only event in the region that puts any attendee in direct contact with cruise executives that can drive business,” said Micky Arison, Chairman, Carnival Corporation & plc and FCCA. “Not only is this an invaluable opportunity for those interested in doing business with cruise lines, but also leads to positive developments for cruise lines by communicating and collaborating with stakeholders.”

“We are proud of this event’s continued success for attendees and so many throughout our partner destinations” said Michele Paige, CEO, FCCA. “This has been the birthplace of everything from new tours to entire destination developments, so we are excited about what this year can mean for attendees, along with what it can bring Puerto Rico by showcasing some of its stunning sights, sounds, and tastes.”

Cruise executives are anxiously awaiting the event and have already started to

confirm attendance. Those executives will participate in the series of workshops, networking opportunities and meetings, including one-on-one meetings for pre-registered delegates—with last year’s event featuring a record 1,030 available meeting slots and this year expected to surpass that.

“This is the only event in the region that puts any attendee in direct contact with cruise executives that can drive business.”

—Micky Arison Chairman, Carnival Corporation & FCCA Chair

They will also lead a schedule of workshops that has grown due to interest by executives, with the tentative schedule already poised for the most workshops and participants in event history. The current workshop agenda includes a “Presidential Panel” with the Presidents and above from cruise companies, along with discussions on port operations, destination partnerships, itinerary planning, destination experiences, and more.

How to further enhance benefits for the destinations—and entire regions—will be front and center at the ‘Heads of Government Meeting,’ which will feature high-ranking government officials and a cruise executive panel including the Presidents and above. Additionally, Puerto Rico will again showcase the potential for increased benefits from cruise tourism, especially as a homeport hub, with the aim to grow on the record $201.9 million in direct expenditures, in addition to 5,019 jobs paying $70.5 million in wages, generated by the cruise industry in Puerto Rico during the 2023/2024 cruise year.

The event will display not only San Juan – including its authentic offerings and powerhouse status as a homeport hub – but also the importance of other growing ports in Puerto Rico, including Ponce, which has hosted many iconic calls of Royal Caribbean’s Icon Class. As the host destination, Puerto Rico is scheduling specialized meetings and site visits for the cruise executives to continue charting long-term mutual success.

For more information and registration, visit www.fccaconference.com.

Two paths coming together with a steady goal can broaden horizons for all. Through a shared vision and passion for the cruise industr y, Florida-Caribbean Cruise Association (FCCA) and ExcursionInsurance.com have joined paths.

As the administrator of the FCCA Global Tour Operator Insurance Program, ExcursionInsurance.com provides tour operators with the coverage they need to grow their business—and enhance the destination experience.

To learn more about how this partnership can benefit you, contact our experts today. Ken Furlow

Global Development Officer M: 786.351.3408

ken@excursioninsurance.com

Fueling the Future of Cruise

By Fran Golden

Cruise is a small segment of the global maritime industry, yet mighty as an early adopter and innovator for the entire sector in decarbonization. Even with the unknown of which alternative, non-fossil fuels will propel ships in 2050, cruise lines are well on their path to a sustainable future.

In pursuing net-zero emissions by 2050, cruise lines are investing tens of billions of dollars in new ships, sustainable and adaptable propulsion, and the testing of new fuels.

“Our commitment has moved to the place where investments are aggressive, and the technology is being developed at a sufficient and reasonable pace,” says Cruise Lines International Association (CLIA) President and CEO Bud Darr. “There are challenges. Fuel supply remains by far the controlling factor as to how quickly we can decarbonize. We need competitively priced safe and affordable fuels that do not exist today at scale.”

Lower-emissions pathways

Cruise lines are not waiting for off-theshelf solutions to decarbonization. They are building ships with fuel-flexible engines as a bridge to the increased use of zero- and near zero-emissions fuels in the future. Little or no engine modifications will be needed as new fuels emerge.

Carnival Corporation pioneered the use of Liquified Natural Gas (LNG) for dual-fuel cruise ships in 2018. LNG-powered ships are now in the fleets of several CLIA members including Carnival Cruise Line, Princess Cruises, Royal Caribbean International, Disney Cruise Line, MSC Cruises, and Norwegian Cruise Line. LNG is the cleanest burning fossil fuel, reducing carbon emissions by up to 20 percent.

LNG may be replaced by sustainable bio- or synthetic versions when supply is available at scale.

Several lines are preparing for the use of green methanol in the future such as TUI Cruises, Disney Cruise Line, and Norwegian Cruise Line. Celebrity Xcel for Celebrity Cruises debuted in 2025 as the first tri-fuel ship able to run on LNG, green methanol, and conventional fuel.

Through 2039, 41 dual-fuel ships are forecast to launch, including five capable of using methanol and 26 capable of using LNG, according to CLIA.

“…investments are aggressive…”

—Bud Darr President & CEO, CLIA

Testing new fuels

Major cruise companies are actively testing new fuels in partnership with engine companies and fuel suppliers, with early results already showing that existing ship engines are adaptable to the fuels, with little modification.

While biofuels are expensive, they can be blended in with traditional fuels, and several ships today are supplementing their power supply with biofuels.

Projects underway also include using hybrid batteries and hydrogen for supplemental power. Solar and wind may play a supplemental role in the future.

Trials are taking place too with carbon capture, where a ship can reduce its carbon footprint by using technology to capture carbon dioxide in liquid form so

it can be offloaded in port, rather than releasing it into the atmosphere. “It’s seen as a transitional tool,” Darr says.

Supply challenges

Darr predicts a broader emergence of alternative fuels in the next five years, but not likely at a scale needed by the shipping industry, which represents about 4% of the world’s fuel consumption (with cruise only about 0.04% of the global fuel consumption total).

A lack of a mid-stream distribution infrastructure is a challenge, and larger users of fuel—such as the transportation sector (including roads), manufacturing, and agriculture—are all competing with the maritime sector for sustainable fuels.

Cruise lines may be able to meet their decarbonization goals with solutions such as purchasing bio-fuel credits—where their ton of fuel would be used by someone else on the common grid, Darr says. “It’s kind of like a swap, and the environmental benefit may be better as you may not have to transport the fuel,” he explains.

Despite challenges, Darr is optimistic that the cruise industry will meet its target of net-zero emissions by 2050.

“It’s going to take multiple pathways, and there will be multiple correct answers on how to solve this puzzle,” Darr says. “It really starts with where we are now, which is commitment, investment, and courage, with CLIA members moving forward strongly even in an uncertain future fuel environment.”

AI Is Making Your Cruise More Personalized and Sustainable

By Aaron Saunders

It may sound futuristic, but Artificial Intelligence (AI) is already changing the way we cruise, for the better. On today’s cruise ships, AI is enhancing guest and crew experiences, playing a role in reducing food waste, and improving operational efficiency.

As cruise line members of Cruise Lines International Association (CLIA) follow a path to decarbonization with advancements in technology, infrastructure, and operations, AI will be a factor, providing officers and engineers with advanced tools for more efficient operations.

And as digitalization progresses, cruise lines will have more data, which will allow for further customization of the guest experience.

Here’s how AI is improving the cruise landscape.

AI starts at the terminal

A decade ago, cruise guests had to print out boarding passes to embark their ship. Now, digital AI technology allows cruise lines, and cruise guests, to go paperless, reducing waste.

AI-driven facial recognition technology is becoming more commonplace at cruise terminals around the world and

is improving the passenger experience. Rather than standing in lines for customs and immigration at the end of their voyage, most passengers are now able to pass seamlessly from ship-to-shore, thanks to technology that matches each passengers’ face to their given identification.

The same is true for enhancements to the booking process: Generative AI tools are now being used by approximately 56 percent of cruisers in the U.S. and Canada, according to a study done by international management and consulting firm Oliver Wyman.

Princess Cruises, Royal Caribbean, and MSC Cruises have all been early adopters of technology that can not only offer guests what they want, but utilizing AI, can predict the things that are most important to each passenger.

AI assisting in sustainable operations

Cruise executives admit AI isn’t there yet when it comes to handling complex service tasks—nor do they want it to be. The human element of service remains crucial to the onboard cruise experience. But where AI can really shine is behind the scenes.

As CLIA member cruise lines pursue net-zero emissions by 2050, AI can help optimize and manage fuel consumption, which decreases emissions as well as operational costs. It can also assist in anticipating maintenance needs, allowing ships to continue to run at optimal efficiency and in accordance with environmental rules and regulations.

In addition, AI can help more accurately pre-

dict (and minimize) food waste right down to predicting which dishes and drinks will be most popular, leading to more efficient provisioning. Crew have been doing this manually, by hand or through laborious data entry for years, but AI can do these calculations on the fly, which frees up crew to focus on other aspects of the ship, and guests.

AI is also playing a role in crew training and security, with AI-simulated safety drills for a range of scenarios.

Human touch required

One area that AI won’t be found on your next cruise: The crew.

Though AI may assist crew in their day-to-day duties, AI cannot replace the kind of service and technical know-how that deck, engine, and hotel officers can provide. AI can, for instance, tell the officer of the watch if there is oncoming weather, but cannot bring a vessel safely into port, which requires human expertise. And though AI may be able to aid your bar, dining, and cabin staff, it cannot replicate their duties—or friendly personalities. Instead, AI looks to improve the cruise experience, making ships run more efficiently than ever before.

Cruise Industry Sees Strong Demand

Global cruise passenger volume reached a historic high of 37.2 million in 2025, according to the 2026 State of the Cruise Industry report released by Cruise Lines International Association (CLIA), which also pointed to the continued strength and resilience of the industry—with nearly 90% of cruisers indicating they intend to sail again.

The report highlights significant investments by cruise lines in new ships, innovative technologies, and destination partnerships. In 2026, there will be 325 CLIA-member ocean-going ships, representing around 690,000 lower berths globally.

“Cruising is sailing toward the future with exceptional momentum and strength,” said Bud Darr, president and CEO of CLIA. “Record demand, growing interest from new cruisers and sustained confidence in the cruise experience are being matched by innovation, technological advancements, and destination partnerships. At the same time, we’re seeing a meaningful shift in recognition that cruise is a leader in sustainable operations.”

Record Demand & High Intent to Cruise

Nearly 90% of cruisers say they intend to sail again, the highest level recorded by CLIA. This strong intent reflects high satisfaction

among experienced cruisers and growing interest from new-to-cruise travelers.

Global demand is supported by a broadening source market and a wide range of cruise experiences across regions and ship types.

Younger & More Diverse Cruise Travelers

Cruising continues to attract a younger and varied audience, according to the report. About one-third are under age 40, and approximately one-third of cruise trips are multigenerational, underscoring the appeal of cruise vacations for families and groups.

Diverse Fleet & Growing Experience Segments

The global cruise fleet remains balanced across small, medium, and large vessels, with approximately one-third small ships, one-third medium ships, and onethird large ships.

Trends show growth in luxury cruising, expedition, and exploration travel. The report also reflects increased demand for more immersive experiences, including curated shore excursions, cultural engagement, and more time in destinations. Cruise lines’ private islands destinations continue to be a driver of demand.

Innovation & Continuous Progress

New ships entering service are increasingly more energy efficient than previous generations and nearly all new ships are designed with fuel-flexible engines as cruise lines continue to increase the uptake of lower-emissions fuels, onshore power connectivity, energy efficiency technologies, and other environmental technologies.

The cruise industry remains committed to pursuing net zero emissions by 2050, recognizing that achieving this goal will require ongoing collaboration across sectors, infrastructure development, and the availability of competitively priced alternative fuels at scale.

Looking Ahead

The 2026 State of the Cruise Industry report points to steady growth, an expanding traveler profile and ongoing investment across the industry.

“Ongoing progress and sustained economic impact from the cruise industry requires collaboration across sectors, continued infrastructure investment, advancement of alternative fuels and pragmatic regulation,” continued Darr. “The cruise industry is charting a course toward a future defined by opportunity, impact, and responsible growth.”

Norwegian Luna Christened Norwegian Cruise Line (NCL) celebrated the christening of Norwegian Luna, the company’s newest vessel that offers a wide range of onboard experiences for every type of traveler, in Miami on March 27 to a fanfare of more than 2,000 guests in attendance.

“Norwegian Luna represents the evolution of NCL—a brand built on freedom, flexibility and delivering experiences that resonate with every type of traveler,” said Marc Kazlauskas, president of Norwegian Cruise Line.

“Curated to deliver attractions for families with the NCL-exclusive Aqua Slidecoaster, and the all-new Moon Climber and Luna Midway activities; as well as adult-only experiences like the late-night production of ‘LunaTique™,’ Norwegian Luna is the perfect ship for multigenerational travelers looking for a warm vacation in the tropics. With itineraries designed to bring guests to Great Stirrup Cay, our private island in the Bahamas, they will have the opportunity to experience firsthand the highly anticipated offerings that our guests are raving about.”

The beloved christening ceremony took place at the Company’s LEED® Gold Certified terminal at PortMiami. Featuring a special appearance from Norwegian Luna’s godmother and hull artist, ELLE, the event concluded with the ceremonial breaking of the bottle across the ship’s hull, bestowing blessings and safe travels for all who sail upon her.

“The christening of Norwegian Luna marks an important milestone for our Company and a moment of great pride for our entire team,” said John W. Chidsey, president and CEO of Norwegian Cruise Line Holdings Ltd. “I look forward to the remarkable experiences she will deliver and to the exciting future ahead for our brand and our guests.”

At 1,056 feet long with a guest capacity of 3,565, Norwegian Luna boasts the inten-

tional design and wide-open spaces of the Prima Class with a variety of experiences that offer guests opportunities to curate their vacations exactly how they want.

Like her sister ship Norwegian Aqua, Norwegian Luna offers the NCL-exclusive and award-winning Aqua Slidecoaster, the longest and fastest slides at sea, complete with exhilarating dual slides and a magnetic lift that propels adventurous guests through two different courses.

Other attractions designed for the young and young at heart include the digital sports complex, the Glow Court, and the Luna Game Zone, which provides guests of all ages with a multitude of classic arcade games and virtual reality experiences.

Legends, Heroes & Icons on Deck

Royal Caribbean has reached a full itinerary of construction milestones, including sea trials on Legend of the Seas, revealing Hero of the Seas, and confirming orders for Icon 6 and 7.

Legend of the Seas reached a major construction milestone, officially beginning sea trials ahead of its July debut. The third ship in the revolutionary Icon Class has sailed the open ocean for the first time, marking one of the final phases of construction before welcoming its first vacationers.

Royal Caribbean also revealed Hero of the Seas, the fourth Icon Class ship arriving in Miami in August 2027. Hero will raise the bar with more records and iconic ways for families to make lifelong memories.

“Icon Class truly set a new standard for family vacations, and Hero of the Seas takes that vision even further,” said Michael Bayley, president and CEO of Royal Caribbean. “With more water, more thrills and more choices for all ages, we’re continuing to build on what our guests love about Royal Caribbean and delivering the experiences families are looking for when vacationing together.”

Additionally, Royal Caribbean Group confirmed the order of a sixth and seventh Icon Class ship by Meyer Turku—to be delivered in 2029 and 2030, respectively, as part of the company’s long-term framework agreement with Meyer Turku that secures the Group’s access to shipbuilding capacity through 2036 and includes the previously announced Icon 5 order to be delivered in 2028.

“The Icon Class reflects our bold creativity and engineering excellence that continues to define what a vacation can be,” said Jason Liberty, Chairman and CEO, Royal Caribbean Group. “Through our long-standing partnership with Meyer Turku, the Finnish government, and the strong Finnish maritime cluster, we are reimagining the industry for decades to come while also delivering meaningful economic impact for Finland.”

Princess Cruises’ New Order

Princess Cruises announced three new shipbuilding agreements with Fincantieri to build three new cruise ships on a next-generation platform designed to further enhance its worldclass vacation experience.

Slated to be delivered in late 2035, 2038 and 2039, the new vessels will seamlessly blend the most desired and highest-rated experiences and venues Princess Cruises is known for, with

completely reimagined outer decks, staterooms and Piazza designs that cater to the brand’s global travelers and diverse deployments.

These new ships will build upon the award-winning Sphere Class platform and continue to leverage the latest guest-facing and marine technologies. Like the highly successful Sun Princess and Star Princess, the Voyager class ships will be dual-fuel powered—primarily by Liquefied Natural Gas (LNG), the best readily available

advanced fuel technology that delivers immediate GHG reductions, significantly reducing air emissions compared with other widely available conventional marine fuels. The new ships, which will be the largest by capacity in the Princess Cruises fleet, will be built at Fincantieri’s shipyard in Monfalcone, Italy.

“The Voyager class will delight both our loyal guests and attract the next generation of Princess guests. We have been leveraging extensive customer and

agent research to strike the right balance between evolving our proven winners and introducing new concepts and partnerships grounded in what matters to our current and future guests,” said Gus Antorcha, Princess Cruises President. “From exceptional dining and inviting pool environments to elevated entertainment and beautifully reimagined spaces throughout the ship, we are leaving no area untouched as we thoughtfully evolve the Princess experience.”

Holland America Evolution

Building on strong momentum and record performance, Holland America Line announced Holland America Evolution, a bold multiyear investment to reimagine six ships. Representing the most ambitious guest experience update in its 153-year history, Evolution will deliver a comprehensive bow-to-stern revitalization while bringing the best of its Pinnacle Class ships across most of the fleet.

The multiyear renovation will take place ship by ship, delivering substantial transformation focused on expanding onboard choice, adding restaurant and bar options, and refreshing and reinventing key guest spaces—including new stateroom and suite categories—while maintaining the spacious design and intimate ship feel guests value most.

“Our guests have been very clear about what they love about our ships and what they want to see more of, and Holland America Evolution is our answer to that,” said Beth Bodensteiner, president, Holland America Line. “This investment allows us to introduce experiences and venues that are new to the fleet, add Pinnacle Class favorites like Grand Dutch Café, and create new stateroom categories designed for the way people travel today, all while preserving the perfectly sized ship experience that defines Holland America.”

The inaugural ship to undergo Holland America Evolution, Oosterdam, is now accepting bookings. Oosterdam’s return to service marks the first chapter of Holland America Evolution. Following the ship’s transformation,

Oosterdam introduces new stateroom and suite categories created to reflect how guests travel today, while expanding access to signature venues.

“We’re all excited about what Holland America Evolution represents for our fleet and for our guests,” said Michael Stendebach, senior vice president of food, beverage and rooms division for Holland America Line. “We can’t wait to welcome guests aboard the elevated Oosterdam through these new voyages, where they’ll be among the first to experience what this transformation brings. From the first step on board, guests will feel a more refined and thoughtfully designed experience, with new spaces like the Grand Dutch Café providing a sense of comfort and welcome as their vacation begins.”

Introducing Oceania Aurelia & the Reinspiration of Oceania Marina

Oceania Cruises unveiled Oceania Aurelia , The Ultimate Explorer, purposefully designed for extended global discoveries. Debuting in late 2027, she will be the ideal home at sea for long, immersive journeys, including the line’s 2028 and 2029 Around the World voyages as well as a series of expansive Grand Voyages.

Launching as part of the line’s OceaniaNEXT program—the brand’s all-encompassing initiative at the heart of its commitment to continually enhance the guest experience—the completely reimagined ship, currently sailing as Oceania Nautica, represents a new standard for far-reaching, immersive travel. Extraordinary space, intentional design and a club-like sense of community draw inspiration from the openness of the line’s newest ships and the warmth of a boutique hotel at sea.

Welcoming fewer than 500 guests, served by 400 officers and crew, Oceania Aurelia offers a true home at sea where travelers will find sophisticated, inviting spaces to relax, connect and unwind as they sail around the globe. Luxurious suites with dedicated butler service define the onboard experience, with 179 of the ship’s 238 accommodations designed as spacious suites.

“Oceania Aurelia is our ultimate world explorer,” said Jason Montague, Chief Luxury Officer of Oceania Cruises. “She is designed specifically for guests who desire greater space, more suites and a deeper level of personalized care, particularly for extended journeys. Oceania Aurelia will be a smaller, more club-like ship that truly feels like a home at sea, providing travelers a deeper connection to the ports they visit.”

Additionally, Oceania Cruises announced plans for a comprehensive reinspiration of its acclaimed ship, Oceania Marina . Scheduled to enter dry dock in October, she will undergo an extensive transformation. The stem-tostern enhancement of the 1,250-guest vessel is the first in a series of enhancements planned as part of the line’s OceaniaNEXT program.

During the dry dock, Oceania Marina will undergo an extensive transformation. Every stateroom will be thoughtfully redesigned, complemented by considered enhancements across all public spaces, ensuring the ship reflects Oceania Cruises’ signature blend of residential luxury, timeless design and understated elegance.

“At Oceania Cruises, raising the bar is not an initiative—it is our mindset. We are constantly refining the guest experience, from elevating our culinary offerings to creating more intimate, immersive ways to explore the world’s most iconic destinations. With OceaniaNEXT, we are reaffirming our commitment to modern luxury by ensuring every ship in our fleet reflects the refined style, attention to detail and thoughtful innovation that define our brand. This is how we continue to bring to life The Joy of Traveling Well,” said Montague.

Silver Spirit Undergoes Drydock

Silversea has completed its revitalization of Silver Spirit, enhancing the onboard experience with refreshed public spaces and an expanded culinary offering. With the brand’s signature S.A.L.T. (Sea and Land Taste) program deepening cultural and culinary connections to each desti-

nation, the enhancements also introduce a renewed, lifestyle focused approach to dining and leisure on board.

“The completion of Silver Spirit’s revitalization marks an important milestone for our fleet,” said Bert Hernandez, president, Silversea. “As the ship returns to service, we’re giving our guests a renewed onboard experience—one that blends relaxed sophistication, immersive dining, and destination driven discovery. From refreshed spaces to refined culinary experiences, every update was thoughtfully designed to elevate how our guests spend their time on board, as Silver Spirit embarks on immersive voyages through Northern Europe.”

“Boatchella”

Is Real

Virgin Voyages recently set sail with more than 1,100 TikTok creators for a threenight voyage to the Bahamas, and what followed redefined how travel shows up on social media. Quickly dubbed ‘Boatchella’ by creators and audiences across TikTok, the numbers back up the impact. The Creator Voyage generated more than 20,000 pieces of content and 236 million views across platforms.

The experience was intentionally engineered for high-share, high-volume content creation. Photographers were stationed on The Runway after dark to capture creators in front of the iconic Virgin funnel. Large-scale installations transformed the ship into a creative playground. Brand partners hosted immersive, socially driven pop-ups, all offering creators unique backdrops to snap photos and videos.

At The Beach Club at Bimini, GRYFFIN closed out a sunset DJ set, which included his new track “Save My Love” with Khalid and Kygo and performed for an electric crowd of more than 2,000 people.

Programming extended well beyond the party. Two creator-focused

workshops—”Creative Best Practices for Creators in the Age of Content” and “Disruptive Marketing: Driving Culture and Cutting Through the Clutter”— brought platform insights from TikTok and #paid executives directly to creators on board.

Virgin Group Founder Sir Richard Branson was also in attendance, popping into spin and yoga classes, participating in meet-and-greet sessions and taking the stage for a live Q&A. The Virgin Voyages executive team sailed the voyage in full, even jumping into some of the fun.

MSC Group’s Progress on Energy Transition

MSC Group’s Cruise Division published its 2025 Sustainability Report, showing clear and sustained progress on decarbonization, destination stewardship, biodiversity and workforce initiatives as the two cruise line businesses continue to grow globally.

Based on the Energy Transition Plan, the report shows that MSC Cruises and Explora Journeys remain on track to achieve net-zero greenhouse gas (GHG) emissions for marine operations by 2050. In 2025, MSC Group’s Cruise Division achieved the International Maritime Organization’s (IMO) 2030 carbon intensity reduction target five years ahead of schedule.

Pierfrancesco Vago, Executive Chairman, MSC Group’s Cruise Division, said: “We are advancing our energy transition while investing in our people, strengthening relationships with communities and taking a more structured approach to biodiversity. I am

proud of our progress, and this year’s report shows our commitment is unwavering as our business grows.”

MSC World America , the third LNG-powered vessel equipped with dual-fuel engine technology, entered service in 2025. All future newbuilds across MSC Cruises and Explora Journeys will feature this capability. Alongside fleet investment, the business continues to invest in ports and destinations worldwide. In 2025, two new terminals opened in Barcelona and Miami, both developed with environmental considerations embedded from the outset.

Additionally, MSC Cruises became the first cruise line to achieve independent verification and Flag State recognition of actual methane emissions from its ships for the purposes of FuelEU Maritime compliance, following the successful certification of MSC World Europa and MSC

Euribia in collaboration with Bureau Veritas Marine & Offshore.

This milestone enables MSC Cruises to report actual, independently verified methane emissions under the FuelEU Maritime framework, replacing default emissions assumptions with measured vessel performance.

“This certification marks an important step forward in how methane emissions are measured and reported in our industry. By replacing default assumptions with independently verified data based on real-world ship performance, we are strengthening the accuracy and credibility of emissions reporting under FuelEU Maritime. This approach supports informed regulatory decision-making and reinforces the importance of robust measurement as the maritime sector progresses towards net-zero greenhouse gas emissions.” Michele Francioni, Chief Energy Transition Officer, MSC Cruises

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Exclusive Interview with the British Virgin Islands Director of Tourism Clive McCoy

During Seatrade Cruise Global, Travel & Cruise spoke with the British Virgin Islands (BVI) Director Tourism Clive McCoy – first focusing on the importance of the BVI’s presence at the event to maintain partnerships and ensure the sustainability of its cruise sector.

“The BVI is a major cruise destination in the Caribbean, and being here allows us to meet with the various cruise ships and partners within the cruise sector. That lets us entry that the cruise sector in the BVI remains sustainable for years to come,” shared McCoy, adding that the delegation included other partners from the destination like the British Virgin Islands Port Authority.

He then discussed the steady growth in cruise arrivals, noting a 15% increase in

the previous year and praising the public’s reception to that growth “because it sustains so many persons livelihoods there,” along with the expected increase this year – and the development of a new national tourism master plan centered on sustainability, with one of the key mandates of creating a complete tourism policy and strategy moving forward.

“With deals increases come with some challenges as well, making sure that we have the right infrastructure in place. It’s an ongoing process,” he said.

He also highlighted the critical partnership with Florida Caribbean Cruise Association (FCCA):

“It’s extremely important for us to be working lockstep with FCCA. They have

“It’s extremely important for us to be working lockstep with FCCA.”

been our partners with respect to getting information and cruise, how we can better ourselves as a cruise tourism destination. They have been very open about our successes and areas where we need to improve on – and it’s that type of relationship that we need to ensure that cruise tourism survives over the next 10 to 15 years.”

Additionally, he pointed to the positive performance of the stayover tourism sector, with a 6% increase in the first quarter (and summer predicted to be particularly hot) before promoting some of the key experiences that attract guests to the BVI, such as its unique island-hopping experience.

“We have 60 small islands and keys—I can tell people it’s 58 when the tide is high because the islands are so small—but the great thing about the BVI is being able to go from island to island very easily. We like to tell people you can have breakfast on one island, lunch on another, and dinner on another—and not even feel like you were doing a lot of traveling.”

All that plus some of the friendliest people in the world makes for one of the best destinations in the Caribbean, he asserted.

Interview footage is available on FCCA’s YouTube and social media channels.

Exclusive Interview with Jorge Perez, Deputy Director of the Puerto Rico Tourism Company

During Seatrade Cruise Global, Travel & Cruise spoke with Jorge Perez, Deputy Director of the Puerto Rico Tourism Company (PRTC) regarding Puerto Rico’s highly successful participation at the event, strengthened relationships and substantial growth with various cruise lines, forthcoming positive announcements, and more.

“We’re working here as a team.”

“We’ve been getting some good news that hopefully we’ll be able to share very promptly with everybody,” he first shared about the momentum from Seatrade’s success.

“So, we’re thrilled…not just to have great news, but to maintain the relationships that we’ve been growing with the different cruise lines.”

He also discussed the destination’s “incredible ride this year,” including substantial growth in cruise tourism, particularly in homeporting business.

Some of that success was credited to Florida-Caribbean Cruise Association (FCCA) and what “FCCA brings to the table because it creates that space for us to keep on developing the relationships with the cruise lines.”

He continued about some of his recent participation at FCCA events like its welcome reception for Seatrade that included a new charity bowling tournament.

“FCCA always is there in the forefront establishing, enabling those relationships,”

he added before discussing Puerto Rico’s role in again hosting the association’s keynote event – and the only official cruise conference in the region, allowing for anyone interested in improving their business in cruise tourism to attend and target around 100 cruise executives who decide where cruises call, what goes and sells onboard, and how to invest in destinations and infrastructure.

One of the Puerto Rico’s own benefits from hosting the event last year was generating interest in cruises for destinations outside of San Juan, such as Ponce, he shared and thanked FCCA for the constantly evolving relationship.

In terms of Puerto Rico connecting the rest of the Caribbean through the air, he shared they are working to further lift off connectivity—with announcements expected soon regarding air access from Puerto Rico to the rest of the Caribbean.

“FCCA always is there in the forefront…”

“It truly is very important because once…we get a homeport in Puerto Rico, it not only impacts Puerto Rico, but also our sister islands…

“We’re one Caribbean, so whatever helps one island helps another. We’re working here as a team.”

Interview footage is available on FCCA’s YouTube and social media channels.

Sustainable Shore Excursions Are a Win for Cruise Passengers and the Communities They Visit

By Erica Silverstein

Sustainable travel has grown from a trend into a way of life. Cruise travelers are among those invested in responsible, sustainable, eco-friendly travel, and shore excursions are a direct way guests can have a positive impact on local communities.

“We are seeing a growing trend of travelers desiring sustainable shore excursions and authentic experiences as people are looking to travel with purpose and leave a positive impact on the destinations they visit,” says Linden Coppell, MSC Cruises’ Vice President of Sustainability & ESG.

Cruise Lines International Association (CLIA) and several of its member lines partner with global organizations, such as the United Nations World Travel Organization, World Travel & Tourism Council, and the Global Sustainable Tourism Council (GSTC), to develop and promote sustainable tourism initiatives.

Member cruise lines are doing their part to create shore excursions that align with the GSTC goals of effective sustainability planning, maximizing social and economic benefits for local communities, enhancing cultural heritage, and reducing negative impacts on the environment.

“…travelers desiring sustainable shore excursions and authentic experiences…”

—Linden Coppell

Vice

President, Sustainability & ESG, MSC Cruises

Sustainable shore excursions

A growing number of cruise guests are seeking shore excursions that go deep.

“Our guests are increasingly drawn to experiences that foster authentic connections with local communities and craftspeople, including First Nations artisans, oyster cultivators, distillers, and vintners,” says Jessica Ashe, Senior Director of Shore Excursions and Future Cruises for Holland America Line. The line’s new sustainable tour offerings, such as a visit to a banana farm in St. Lucia and a walk with an Aboriginal guide on Kangaroo Island, Australia, revolve around community interactions.

Norwegian Cruise Line Holdings (NCLH) brands have tours focused on local conservation efforts, such as Regent Seven Seas Cruises’ Eco-Connect tours and Norwegian Cruise Line’s Go Green

tours. Examples include exploring a sloth habitat in Puntarenas, Costa Rica, or planting a tree at the Sierra Espuña regional park in Cartagena, Spain, while learning about reforestation efforts.

MSC Cruises’ Protectours shore excursions aim to have lower environmental impact, whether employing zero-emission electric tour buses, focusing on human-powered activities like cycling or kayaking, or involving guests in volunteer efforts, such as beach cleanups or planting trees.

“Our guests are increasingly drawn to experiences that foster authentic connections…”

—Jessica Ashe

Senior Director, Shore Excursions & Future Cruises, Holland America Line

Certifications and partnerships

CLIA and its member cruise lines partner with destinations, communities, and with leading organizations in delivering guests sustainable experiences ashore.

Royal Caribbean, for instance, has pledged that 60% of its tours will be certified to GSTC’s standards by 2026; as of 2024, 36% of its 3,500+ excursions met the organization’s criteria. Examples: A wild-caught salmon cooking class with a third-generation Alaskan fisherman and a tour of Aruba’s cultural and geological landmarks combined with a visit to a local aloe factory.

In Alaska, where sister brands Holland America Line and Princess Cruises own their own lodges and transportation and rail divisions, Holland America Princess is certified by Adventure Green Alaska for its environmental, economic, and cultural sustainability practices, such as using electric and hybrid vehicles and providing guests with recyclable aluminum water bottles. Both lines work with many local companies that are also AGA-certified for shore excursion options, such as the Alaska Wildlife

Conservation Center, Kenai Fjords Tours, and Wings Airways.

In 2024, French line Ponant became the first cruise line to achieve Green Globe certification for its contributions to sustainable tourism, which include involving local communities in developing shore activities. For example, Balinese guides introduce guests to the island’s unique HinduIndonesian traditions and provide opportunity for guests to help with daily activities.

Economic benefits for local communities

One of CLIA’s guiding principles for responsible tourism is to “contribute to the economic well-being of host communities.” Shore excursions support this effort. In addition to working with local communities on planned, managed tourism, CLIA member lines support local businesses through activities ashore.

For example, when Carnival Cruise Line created its new beach destination, Celebration Key, on Grand Bahama Island, the company prioritized economic opportunities for Bahamians. In addition to enjoying water activities, cruisers can purchase art from local craftspeople and sample authentic Bahamian flavors from food trucks, that are operated by local vendors and feature locally sourced ingredients.

Dominican Republic Continues to Innovate & Improve

Amid a tumultuous geopolitical landscape, the Dominican Republic is benefiting from the deterioration affecting some of its main tourism competitors. This was stated by Richard Medina, an economist and financial advisor, who explained that part of this performance is due to internal problems faced by competing destinations, which are redirecting visitors to the Dominican Republic.

“I still see tourism as quite strong,” he stated—and explained that part of this performance is due to internal problems faced by competing destinations in the Caribbean and Mexico, such as Cuba, which are redirecting visitors to the Dominican Republic.

He continued that the country is performing well in non-traditional source markets, especially in South America with strong performances from Colombia and Argentina—and informed that the diversification helps reduce dependence on traditional markets to some extent and strengthens the country’s position in a more complex global landscape.

Additionally, the Dominican Republic continues to innovate and improve, including unveiling an artificial intelligence platform that allows travelers to plan personalized vacations based on their interests, preferences, and budget. The innovative tool offers tailored recommendations for hotels, restaurants, beaches, excursions, nightlife, and activities across the country’s top tourist destinations. With this launch, the Dominican Republic became the first Caribbean destination to implement an AI platform focused

exclusively on customizing and simplifying trip planning.

Tourism Minister David Collado said the initiative is part of the country’s tourism innovation strategy and aims to place visitors at the center of the travel experience through smart technology.

The new Samaná Bayport will have the capacity to handle up to three cruise ships simultaneously, strengthening cruise tourism infrastructure. Featuring a SeaWalk floating pier capable of receiving ships with up to 5,000 passengers, along with two additional vessels at anchor, the project is expected to create 100 direct and 600 indirect jobs while generating approximately $10 million annually from cruise activity, plus an additional $9 million from related tourism services

A joint venture will operate and redevelop Catalina Island beach destination just off the coast of La Romana. The long-term 50/50 venture will see a collaboration to upgrade infrastructure and visitor experience. The island—a Natural Monument in the Dominican Republic already known for its nature reserve experience, pristine white sand beaches, crystal-clear waters and surrounding coral reefs—will receive a significant upgrade under the plans and welcome a mixture of cruise ship guests, including from MSC Cruises and Explora Journeys, other cruise lines, and private clients including from Casa de Campo Resort & Villas, which the hotel brand will manage the operations and beach club facilities.

Aquila Center for Cruise Excellence has also completed specialized training for Dominican Republic tour operator Xploratur to support the launch of “Xploratur Access,” a new division of accessible excursions designed for the cruise market. The training session, titled “Excellence for All: Diversity and Inclusion in the Visitor Experience,” was held in Puerto Plata on April 30. Conducted by Aquila’s expert team, the session focused on equipping tour guides, drivers and office staff with the skills necessary to deliver high-quality inclusive experiences that meet the evolving expectations of today’s travelers.

For more information about the destination, visit www.godominicanrepublic.com

Jamaica Shimmers on the Silver Screen

Jamaica has been shining in the spotlight and shimmering on the red carpet and silver screen. Executive Director of Jamaica Vacations Limited, JAMVAC, Joy Roberts, traveled to France to participate in high-level tourism and film industry engagements connected to the prestigious 2026 Cannes Film Festival, as Jamaica continues to strengthen its visibility within the global travel and cruise industries.

Roberts served as a panelist at the 7th edition of Pavillon Afronova during the Cannes Film Festival, where she participated in a Cine-Tourism Panel focused on destination development, diaspora engagement and strategic tourism partnerships.

The international engagement forms part of JAMVAC’s continued efforts to position Jamaica as a leading tourism destination while expanding strategic partnerships that support the country’s cruise, cultural and experiential tourism offerings.

Additionally, Global streaming sensation and digital creator IShowSpeed showcased his Jamaican experience, including an off-stream and curated visit to the North Coast, where he explored the island’s celebrated culinary culture. The visit, facilitated by Jamaica Vacations Limited through Jamaica Cruising, followed Watkins’ highly publicized time in Kingston, where he immersed himself in authentic Jamaican culture, music, and lifestyle experiences that captivated millions of viewers across his global streaming platforms.

Though the day marked a more relaxed day away from live streaming

for Watkins and his team, they opted to continue discovering Jamaica by travelling to Ocho Rios for an authentic taste of the island’s renowned food scene and vibrant atmosphere. The experience was curated by Roberts, alongside members of the visiting delegation.

During the stop, Watkins sampled several of the award-winning dishes that have helped establish Miss T’s Kitchen as one of Jamaica’s most recognized culinary destinations.

For more information about the destination, visit www.visitjamaica.com.

Quintana Roo & FCCA Celebrate Historic Investment

In a decisive step to strengthen Mexico’s position as a world leader in cruise tourism, Governor Mara Lezama Espinosa announced an investment of over 227 million pesos for strategic projects in Cozumel and Mahahual. This package of seven initiatives was approved during the recent session of the Technical Committee of the Cruise Tourism Welfare Trust, with the support of Michele Paige, CEO of FCCA.

Governor Mara Lezama Espinosa explained that the plan aims not only to improve the urban landscape of these destinations, but also to strengthen security, climate resilience, and the quality of life for their residents. Among the priority projects are urban renewal,

strengthening security, and environmental resilience.

“The prosperity that comes from the sea must become tangible well-being for the families who live here,” said Governor Mara Lezama Espinosa, emphasizing that sustainable development is the cornerstone for the future of Cozumel and Mahahual.

The announcement came in the wake of Cozumel reaffirming its leadership in the cruise industry after registering the arrival of 1,740,067 tourists aboard 506 cruise ships in 2026 as of April—representing a 4.1% increase in the number of passengers and a 2.2% growth in ship arrivals compared to the same period last year—confirming its premier position as one of top destinations in the world for cruise tourism.

St. Maarten Celebrates Successful Carnival, Regional Partnerships & Increased Airlift

The St. Maarten Carnival Development Foundation (SCDF) declared St. Maarten Carnival 2026, the 55th anniversary of the country’s oldest festival, a spectacular success—marked by a record number of locally driven events, strong public participation, increased digital visibility and renewed attention for both the destination and the festival.

SCDF said it is proud that Carnival 2026 showcased the best of St. Maarten’s culture, music, artistry, food, creativity and community spirit, with the season again proving that Carnival remains the country’s largest cultural celebration and one of its most important platforms for local talent, entrepreneurship and national pride.

The Foundation pointed to the strong presence of local events on the 2026 calendar, as this year’s schedule featured 21 locally themed events compared to five international events, representing the largest positive local-to-international balance in the festival’s history.

The St. Maarten Tourism Bureau (STB) also successfully executed a high-impact marketing activation in Trinidad and Tobago, positioning St. Maarten at the heart of one of the Caribbean’s most influential Carnival celebrations—and forming a “part of STB’s broader regional marketing strategy to increase visitor arrivals, strengthen airlift utilization, and expand visibility for the 55th Annual St. Maarten Carnival and our island’s distinctive tourism products,” per Gina Illidge, Marketing Officer for STB.

This key travel demographic represents culturally driven consumers who actively travel throughout the Caribbean and beyond for premium experiences. Through the strategic execution of experiential marketing tactics, participation reinforced St. Maarten’s cultural identity while

elevating the island’s presence throughout the broader entertainment circuit. The trip was held under the campaign theme, “Follow Me to St. Maarten Carnival 55.”

Additionally, Princess Juliana International Airport (SXM) recently welcomed the inaugural flight of Southwest Airlines from Orlando, marking a significant milestone in the continued expansion of air connectivity to Sint Maarten. The new service introduces daily nonstop flights between Orlando and Sint Maarten, further strengthening the island’s accessibility to the United States and beyond. The partnership also expands connectivity through Southwest’s extensive domestic network, offering seamless access to more than 45 US destinations.

This achievement reflects years of strategic efforts and collaboration, with a foundation laid as early as 2012, when initial discussions began to position Sint Maarten as a future destination within Southwest’s expanding network—and represents a major step forward in SXM Airport’s mission to expand air service, support tourism growth, and enhance the overall travel experience to and from the island. As the gateway to the Northeastern Caribbean, SXM continues to play a vital role in connecting Sint Maarten with the world.

For more information about the destination, visit www.vacationstmaarten.com, www.facebook.com/portstmaarten or www.portstmaarten.com

U.S. Virgin Islands Reports Record-Breaking Visitor Arrivals

The U.S. Virgin Islands Department of Tourism announced record-breaking visitor arrival numbers for the first quarter of 2026, reinforcing the territory’s continued momentum as a leading Caribbean destination.

March delivered strong performance with 121,716 total arrivals, representing a 23% increase year-over-year and 14% above the previous high set in 2024. St. Thomas

led this growth with 98,284 arrivals, up 24% compared to 2025 and 17% over 2024. St. Croix also saw gains, welcoming 23,432 arrivals, reflecting a 20% increase yearover-year and a 5% rise over 2024.

Building on this momentum, the quarter recorded a total of 303,388 arrivals, marking continued growth for the territory with a 12% increase year-over-year and a 6% rise compared to 2024.

St. Thomas accounted for most of the growth in the quarter, with 246,772 arrivals, up 15% year-over-year and 11% over 2024. St. Croix recorded 56,616 arrivals, reflecting a 2% increase compared to 2025.

“These record-breaking numbers underscore the continued strength and appeal of the U.S. Virgin Islands as a premier Caribbean destination,” said Jennifer Matarangas-King, Commissioner of the U.S. Virgin Islands Department of Tourism. “We are seeing sustained demand across our islands, supported by strategic marketing efforts, strong industry partnerships, and the unique experiences that set the U.S. Virgin Islands apart.”

Growth in early 2026 reflects continued demand from U.S. travelers. Recent efforts, including sports partnerships across the NFL and MLB, media collaborations with iHeartRadio, and promotion of Carnival celebrations across the territory, have helped expand visibility and strengthen interest.

The Department of Tourism continues to focus on enhancing airlift, strengthening partnerships, and expanding promotional efforts to sustain growth throughout the year.

For more information about the U.S. Virgin Islands, please visit www.visitusvi.com.

Aruba Travel Is Booming

Aruba welcomed a 10% increase in tourist arrivals year-over-year in April, according to a new report that tracks travel demand and visitor activity across international markets. The newest data adds another strong year to Aruba’s tourism perfor-

mance as the island continues expanding airlift, adding new hotel inventory and seeing growing demand for longer Caribbean stays.

Tourism demand on the island has remained strong across several categories over the last year, including hotel occupancy, airline seat capacity and extended-stay travel. Aruba has also continued benefiting from one of the Caribbean’s largest nonstop flight networks.

Aruba Airport Authority N.V. is also lifting off with a key milestone completed in its Gateway 2030 transformation program— topping-out of Phase 1B and celebrating the completion of the project’s highest structural point. The traditional “topping-out” ceremony, also known as Spantenbier, took place at the Queen Beatrix International Airport’s construction site and represented an important step in expanding capacity and improving the overall passenger experience at Aruba’s airport.

Additionally, Marriott’s Aruba Surf Club has been recognized as the 2025 Resort of the Year for the Florida and Caribbean Region by Marriott Vacation Club, a prestigious award presented to resorts that demonstrate outstanding performance across the brand’s key areas of excellence and recognizes exceptional achievements in guest satisfaction, brand standards, employee engagement, operational excellence, safety, sustainability, and innovation.

Colombia: Where Every Arrival Has Meaning

At Seatrade Cruise Global, The Country of Beauty delivered a clear message: in Colombia, every traveler carries purpose. From the moment a cruise ship docks, visitors are not just entering a destination, they are stepping into a country where biodiversity, culture, sustainability, and community are deeply interconnected.

This is one of the reasons Colombia’s cruise industry is expanding, generating

approximately $50 million annually and playing a key role in local economies while reinforcing the country’s tourism growth. This momentum has continued into the 2025–2026 season, with cruise passenger arrivals rising by more than 20%, further solidifying Colombia’s position as a strategic stop on Caribbean itineraries.

Major global cruise lines—including Royal Caribbean, Norwegian Cruise Line, MSC Cruises, AIDA Cruises, TUI Cruises, Holland America Line, National Geographic Expeditions, and Princess Cruises—continue to expand their presence in the country. Meanwhile, AmaWaterways recently celebrated one year of operations in Colombia following the historic launch of the first luxury river cruise along the Magdalena River.

“Colombia offers a cruise portfolio as diverse as its regions. From major Caribbean routes to boutique expeditions and river journeys, the country caters to experience-driven travelers with high spending capacity. Between 2023 and 2025, more than 60% of cruise passengers were aged 60 and above, reflecting a market that values depth, comfort, and meaningful experiences,” said Carmen Caballero, President of ProColombia, the country’s promotion agency.

“This growth is supported by a strong ecosystem of partners, some of whom we are bringing as part of our Colombian delegation at Seatrade Cruise Global, including maritime service providers such as Altamar, and The Rozo Group; tour operators such as Colombia57; port authorities such as the Santa Marta Port; tourism boards from Cartagena and San Andrés Islands. Together, they ensure operational excellence, personalized experiences, and high-quality service across Colombia’s key cruise destinations,” added Caballero.

Colombia’s ports are not only gateways: they are storytellers of sustainability and conservation. In Cartagena, Port Oasis stands as a global benchmark in sustainable tourism—integrating into a wildlife conservation center that provides refuge for animals rescued from illegal trafficking. Santa Marta combines efficiency with environmental responsibility and cultural authenticity.

As Colombia strengthens its position within the global cruise industry, its message remains clear: “Tourism is not only

about visiting destinations, but also about protecting biodiversity, empowering communities, celebrating culture, and delivering experiences that leave a lasting impact. Because in Colombia, every journey has the potential to become part of something greater,” Caballero concluded.

‘LOVE SVG’

St. Vincent and the Grenadines has launched “LOVE SVG,” a national tourism enhancement initiative that places people, community and country at the center of its development agenda. Led by the Minister of Tourism, Civil Aviation and Sustainable Development, Dr. Kishore Shallow, the initiative signals a new chapter for tourism in the destination, grounded in national participation and a shared commitment to ensuring that the benefits of tourism reach communities across the country.

Commencing from May to October, LOVE SVG will focus on preparing both the country and its people for the upcoming tourist season through a series of targeted, people-focused interventions— spanning 100 priority projects across natural attractions, heritage and cultural sites, transport and access infrastructure, hospitality services, and community-based tourism initiatives.

In addition to upgrading infrastructure and improving visitor experiences, the program is designed to deepen the connection between tourism and everyday life in St. Vincent and the Grenadines, ensuring that development reflects the identity, culture and aspirations of its people.

“LOVE SVG is about putting people at the heart of tourism development. It is about ensuring that the growth of the sector is felt in our communities, supports our culture, and uplifts the everyday Vincentian. This initiative invites all citizens to play a role in shaping the future of tourism in our country,” said Minister Shallow.

Expected outcomes include improved tourism infrastructure, enhanced visitor

satisfaction, stronger destination branding, and increased economic returns, alongside greater community engagement and participation in the tourism industry.

The Port of Los Angeles Welcomes Virgin Voyages

For the first time ever, Virgin Voyages kicked off a brand-new West Coast itinerary sailing from the Los Angeles Cruise Terminal, with its newest ship, Brilliant Lady, making the Port of Los Angeles its homeport this spring. This maiden call marks the cruise line’s fresh start on the West Coast.

“Virgin Voyages brings a fresh, contemporary cruise product to Los Angeles, and we’re proud to welcome them as a new homeport partner,” said Port of Los Angeles Executive Director Gene Seroka. “With these well-crafted itineraries, passengers can make the most of their time exploring destinations along the Pacific Coast and beyond.”

Port Everglades’ First LNG Bunkering Operation

Port Everglades successfully completed its first-ever shore-to-ship liquefied natural gas (LNG) bunkering operation on March 26. This milestone represents a significant step forward in expanding LNG as a marine fuel solution in South Florida and reinforces Port Everglades’ support for next-generation marine fuels used by its cruise and cargo customers.

“This is a defining moment for Port Everglades… We are excited to have this lower-carbon fuel available for both landside and waterside delivery…” said Neil J. Kutchera, Assistant Director of Energy and Innovation at Port Everglades.

New Economic Impact

Studies for the Caribbean & Latin America

Tourism Economics, an Oxford Economics company and global leader in travel data, forecasting, and economic impact analysis, announced a new series of studies examining cruise tourism’s economic impact

across more than 30 destinations in the Caribbean and Latin America—providing participating destinations across the world’s largest cruise market with consistent, globally informed analysis to better measure and communicate the economic contribution of cruise tourism, while helping destinations engage local stakeholders, strengthen strategic planning, and inform longer-term decisions around tourism development and investment.

Additionally, Tourism Economics will work directly with each destination to tailor the studies to local priorities, bringing greater clarity and consistency to the measurement of cruise impacts while also offering targeted insight into how destinations can maximize passenger and crew spending.

Cruise Lines Navigating the Caribbean’s Sustainability

Representatives from Royal Caribbean Group and Carnival Cruise Line took an active role at the Caribbean Tourism Organization’s Sustainable Tourism Conference, contributing to the panel “Innovating Cruise Tourism in the Blue Economy: Stewardship and Local Impact Solutions.”

Miguel Pena, Director, Corporate Responsibility, Royal Caribbean Group, and Benton Lobo, Vice President, Compliance and Environmental Operations, Carnival Cruise Line, joined regional partners to share the industry’s approach to growth across the Caribbean.

From the cruise industry perspective, the focus is clear: strength-

ening partnerships with destinations, engaging stakeholders in the planning process and investing in initiatives that deliver meaningful local impact. Discussions highlighted ongoing efforts to enhance environmental performance, support community-based experiences and expand opportunities for Caribbean talent within the sector.

The message from the industry: sustainable growth will be driven by collaboration, innovation and a shared commitment to ensuring that cruise tourism benefits both visitors and the communities that welcome them.

Carnival Corporation Honors FCCA Foundation Poster Competition Winners

Two young artists from Grenada and Sint Maarten, accompanied by their classmates, were celebrated aboard Carnival Corporation & plc ships after their posters addressing marine environmental protection earned top honors in the 2025 Florida-Caribbean Cruise Association (FCCA) Foundation Children’s Poster Competition.

Eleven-year-old Alaina Johnson of St. Mary’s Catholic School in Grenada and 13-year-old Evan Renier Amatdjais of Milton Peters College in Sint Maarten created winning artwork on the theme “How to Protect the Marine Environment from Land-Based Activities.” The world’s largest cruise company celebrated the students with ship visits, educational experiences and recognition for their schools.

“We congratulate these talented young people on their exceptional work highlighting marine environmental protection,” said Marie McKenzie, senior vice president of government & destination affairs at Carnival Corporation. “We’re proud to partner with the FCCA Foundation to provide these experiences and to introduce Caribbean students to the cruise industry. We’re committed to inspiring the next generation through programs like these.”

Alaina Johnson was honored aboard P&O Cruises’ Aurora on March 2, which included a special presentation at the pier, facilitated by port agent George F. Huggins & Company (Grenada) Limited. Representatives from the Grenada Tourism Authority attended the event.

Evan Renier Amatdjais was celebrated aboard Carnival Venezia on March 3. Representatives from the Ministry of Tourism and the Sint Maarten Tourist

Bureau were in attendance for the onboard ceremony.

Both celebrations included congratulatory video messages from FCCA President Adam Ceserano. As first-place winners, the FCCA provided both students with laptop computers and awarded their respective schools $3,000 to support educational development. The ship visits incorporated tours of onboard art galleries and exhibits, reflecting the artistic nature of the competition.

“These winning posters reflect both artistic talent and a deep understanding of marine conservation. The FCCA Foundation is proud to support educational programs that inspire students to think critically about protecting our marine environments for future generations,” commented Ceserano. The annual competition engages students across the Caribbean and Latin America in environmental education and creative expression.

Grand Opening for Great Tides Waterpark

Norwegian Cruise Line (NCL) announced that the highly anticipated Great Tides Waterpark at Great Stirrup Cay, the Company’s private island in the Bahamas, will take place on Sept. 4 during Norwegian Luna’s seven-day Caribbean sailing.

All guests sailing to Great Stirrup Cay on or after Sept. 4 can purchase day passes and personalize their ideal island day with seamless, advance booking. Elevating the experience even further, guests can reserve private cabanas for up to six guests, offering shaded comfort just steps from the park’s signature Tidal Tower featuring jaw-dropping slides—perfect for relaxing between thrills. Additionally, the waterpark experience extends beyond the 19 exhilarating slides with three all-new food trucks serving a dynamic lineup of dining.

“Great Stirrup Cay continues to evolve as the premier private island destination in the Bahamas, and we’re

excited to officially open Great Tides Waterpark on Sept. 4, 2026,” said NCL President Marc Kazlauskas. “With the best activities for families and for every type of traveler—from high-energy slides to laid-back lagoon experiences— guests can purchase their day passes ahead and lock in an unforgettable day on the most spectacular private island in the Caribbean beginning tomorrow.” Spanning nearly six acres, Great Tides Waterpark will deliver a bold, family-friendly adventure across immersive attractions for all ages. At its center will stand the 170-foot Tidal Tower, featuring the Breakwater Blasters—industry-first water coasters with downhill drops and uphill blasts within an inner tube—alongside the Whitewater Dash with two body slides; Rapid Mat Racers featuring two mat slides; and a selection of tube slides, Tropic Storm and Tropic Spiral, with spirals and spins for an adrenaline rush.

MSC Foundation Deepens Impact in The Bahamas

The MSC Foundation is marking a year of meaningful progress in The Bahamas, strengthening partnerships and expanding its work in coral restoration, marine science, education and stakeholder engagement.

Since opening its Marine Conservation Center at Ocean Cay, the Foundation has established a strong on-the-ground presence—advancing coral restoration, delivering hands-on training for over 20 marine science students, and engaging more than 17,000 visitors in ocean education, reinforcing its long-term commitment to The Bahamas’ globally significant marine ecosystems.

“Our work in The Bahamas is grounded in partnership, science, and shared responsibility,” said Emeline Bouchet, MSC Foundation Marine Programme Manager based at Ocean Cay.

April marked a defining milestone with the opening of the Marine Conservation Center at Ocean Cay, a purpose-built facility bringing together coral restoration, scientific research, training and public engagement.

The Center now serves as the operational hub combining science and handson fieldwork to maximize the growth and resilience of endangered coral species. Since opening, more than 600 corals have been grown in the underwater nursery, with over 250 successfully outplanted onto the surrounding reef, demonstrating resilience during peak summer temperatures.

The Foundation’s work over the past year reflects a long-term commitment that aligns environmental conservation

with national development priorities, marine science education, and naturebased tourism.

“As we look ahead, our focus is on translating this momentum into measurable, long-term impact,” added Daniela Picco, MSC Foundation Executive Director. “By deepening our partnerships and investing in local capacity, we will continue to support The Bahamas as a leader in marine conservation and sustainable development.”

Expanded Mexico Maritime Cadet Program

Carnival Corporation expanded its maritime cadet apprenticeship program, broadening onboard training opportunities for Mexican maritime students and supporting future careers at sea.

The addendum reinforced its ongoing collaboration with Mexico across maritime education, workforce development and engagement with leaders across the country’s port and maritime sector—and complemented a broader week of engagement at Seatrade, including meetings with an ASIPONA (Administración del Sistema Portuario Nacional) delegation representing 15 Mexican port states to discuss port operations, environmental compliance, security and long-term coordination.

The expanded agreement builds on a program launched by Carnival Cruise Line in May 2024 in partnership with Maritime & Port University of Mexico, Mexico’s national maritime university system. The program provides eligible final-year maritime students with a required 180-day onboard apprenticeship that complements their academic curriculum with hands-on operational experience.

“Mexico is a longstanding and important partner to Carnival Corporation, and expanding this program to include Princess Cruises reflects our

continued commitment to investing in talent, strengthening maritime workforce development and deepening long-term collaboration with key institutions across the country,” said Domenico Rognoni, senior vice president, fleet governance and nautical operations, Carnival Cruise Line. “We are proud of the meaningful progress we’ve made and are pleased to create additional opportunities for Mexican cadets to gain valuable onboard experience as they prepare for careers in the maritime industry.”

“Expanding this program to include Princess Cruises creates meaningful opportunities for Mexican cadets to gain valuable experience in a dynamic operating environment while helping us support the development of future maritime talent,” said Emiel de Vries, vice president, marine and port operations, Princess Cruises. “We are proud to be part of a collaboration that connects academic preparation with practical training at sea and helps strengthen the pipeline of skilled maritime professionals.”

Carnival’s First Meal Donation in Latin America

Carnival Corporation announced its first surplus meal donation in Latin America, establishing a pathway for Carnival Cruise Line ships visiting Roatán. The donation of 210 portions of prepared, unserved meals from Carnival Jubilee was provided to the municipality of Roatán for distribution to local partners serving communities in need.

Part of Carnival Corporation’s Less Left Over strategy to reduce food waste, the company’s meal donation program safely redirects high-quality surplus meals to help address food insecurity in port communities where the company’s ships call. With the addition of Roatán, the program has expanded to 18 ports since 2017, providing more than 320,000 meal portions to global

communities since its inception, with plans to continue expanding the model into new markets.

“Expanding our surplus meal donation program to Latin America is an important step in our Less Left Over strategy and an example of how collaboration can turn surplus into support for communities,” said Vicky Rey, vice president of government affairs for Latin America, Carnival Corporation. “This work requires clear processes, strong government collaboration and shared commitment, and we are especially grateful to President Asfura for helping facilitate this first donation so quickly, along with the federal and local leaders who helped make it possible.”

Royal Caribbean Empowers Students in Mahahual

As part of Royal Caribbean Group’s ongoing investment in the communities where it operates, Mahahual students recently had the opportunity to participate in Royal Caribbean’s Royal Voyagers Program, where close to 700 children experienced a real-world classroom at the local port. Designed as an educational ship-visit experience, the program invites students onboard Royal Caribbean ships for guided tours and hands-on activities focused on maritime careers, ship operations and sustainability practices.

“These visits go far beyond a ship tour,” said Ari Adler Brotman, president, Royal Caribbean Mexico. “They are about opening doors, sparking curiosity, and helping young people see themselves as part of the future of maritime, tourism and sustainability—right in their own community.”

Participating schools represented a broad cross-section of the Mahahual community, including public elementary, middle, high and private schools—underscoring the program’s inclusive, community-centered approach.

Vacation Matchmakers: Travel Advisors

Are Key to Cruise Industry Success

By Erica Silverstein

Travel advisors are both the cruise industry’s biggest supporters and vacationers’ most trusted allies when it comes to the ultimate success of a cruise vacation.

Whether travelers are looking to cruise for the first time or already fans, they turn to travel advisors for their knowledge and experience. In fact, 79% of cruise travelers say travel agents have a “meaningful impact on their decision to cruise,” according to Cruise Lines International Association’s State of the Cruise Industry Report 2025. Only friends and family have more sway.

“Travel advisors are the principal distribution channel for cruise lines, producing a majority of cruise bookings worldwide, and they offer unique value that ensures that their clients (the cruise lines’ guests) keep coming back,” says Charles Sylvia, ECC, CLIA’s VP, Industry & Trade Relations.

Cruise passengers report being happiest with their experience when they book their holiday with a professional travel advisor.

Travel advisors are matchmakers for cruise lines and vacationers

Advisors start by creating consumer awareness about the benefits of cruising, guiding travelers to consider a vacation at sea.

A knowledgeable advisor can then direct clients to the best cruise line and itinerary for their vacation preferences.

“Most consumers haven’t a clue what options will best serve them, but a travel advisor will ask the right questions and learn about their clients’ needs, wants, and expectations to align them with just the

right cruise line, itinerary, ship, category, etc.,” says Sylvia.

Pair the right ship with the right guest, and that traveler will have a better vacation experience. Cruise travelers who booked with a travel advisor rated their vacation and cruise line higher than those who booked independently, according to CLIA.

High satisfaction rates lead to future bookings, and 82% of past cruisers intend to book another sailing—in many cases thanks to smart guidance from their travel advisor.

“Travel advisors are the principal distribution channel for cruise lines…”

—Charles Sylvia VP, Industry & Trade Relations, CLIA

Advisors offer value

Cruise travelers often seek out travel advisors because they want the best cruise deal. Advisors deliver by leveraging promotional group rates and supplier relationships and pointing clients toward high-value sail dates, cabin options, and booking promotions.

But that’s not all they offer. Advisors make sure their clients get the specialty restaurant reservations they desire, that their shore excursions get booked, and that they understand how to make onboard bookings for shows and activities. They can also arrange pre- and postcruise travel and support their clients

while they’re in transit between their home and the ship.

“My travel advisor cares about my total cruise experience from when I leave my house to when I return home,” says Sylvia. “That level of client care and painstaking attention to detail is what keeps clients coming back to the same trusted travel advisor and to cruise travel.”

How CLIA supports its travel advisor and agency members

CLIA’s North America Travel Trade Membership team supports some 66,400 agent members with professional development opportunities. There are also regional memberships in Australasia, Brazil, the UK and Ireland. When travel advisors can maximize their cruise sales and grow their portfolio of loyal clients, everyone benefits.

Professional development options for agents include a robust catalog of online courses and various specialized certificate programs (with both virtual and in-person training). The top offering is CLIA Certification, the cruise industry’s only official professional designation, focused on how to sell and market cruises to grow a travel business. Multiple levels of accreditation accommodate travel advisors at different stages of their careers.

CLIA’s professional development content is so well regarded that it’s used in university hospitality programs throughout North America, Sylvia notes.

Live events such as CLIA Cruise360 conferences and more intimate gatherings bring travel advisors and cruise line representatives together for networking and discussion of new ships and cruise industry trends.

A thriving, well-educated travel advisor community benefits both the cruise lines, and the nearly 38 million travelers expected to cruise globally this year.

“I believe travel advisors are the leading contributor to the growth and success of our industry,” says Sylvia. “They are the face of cruise travel and our most valuable champions.

FCCA Renews Strategic Development Agreement with the British Virgin Islands

Florida-Caribbean Cruise Association (FCCA) has again renewed its highest level of strategic development agreements with the British Virgin Islands (BVI). The tailored “Presidential Partner” program builds on the partnership originally formed in 2023—and aims to further capitalize on record years for both the BVI and cruise industry.

“This renewed agreement shows the momentum that FCCA and destinations are having in working together to maximize cruise tourism’s benefits,” said Micky Arison, Chairman of FCCA and Carnival Corporation & plc. “The British Virgin Islands has been a long-standing partner of the industry, and I am thrilled that this agreement signifies the improvement of so many lives and livelihoods.”

“BVI has leveraged a strong partnership with FCCA to support the steady growth of cruise tourism in the Virgin Islands. That collaboration has helped align infrastructure development, destination experience, and community engagement, ensuring the cruise sector continues to deliver shared value for visitors, residents, and industry partners alike,” said Alicia Green, Marketing Manager, BVI Ports Authority.

“Through our longstanding collaboration, BVI Ports Authority continues to work closely with cruise partners to enhance port infrastructure and ensure our ports remain competitive while benefiting our local economy and communities. Collaboratively this partnership and engagement through

FCCA has been instrumental in aligning port operations, destination readiness, and local business participation as cruise tourism continues to evolve.”

The renewed agreement represents further growth of the BVI’s economic benefits from cruise tourism, which generated $85.7 million in direct expenditures, in addition to 1,666 jobs paying $18.3 million in wages during the destination’s 2023/2024 cruise year, according to the report by Business Research & Economic Advisors (BREA), Economic Contribution of Cruise Tourism to the Destination Economies

Both the BVI and FCCA are also looking to further capitalize on recent records, including the 37.2 million cruise passengers sailing in 2025 – 7.5 percent more than 2024 – as well as the BVI’s cruise tourism surge, with a 13.9 percent jump over 2024 and record 875,127

“… the momentum that FCCA and destinations are having in working together…”

—Micky Arison Carnival Corporation & plc & FCCA Chair

cruise guests that helped the BVI reach its most-ever visitors (1,202,008) in 2025, up 7 percent from the previous record set in 2016. The surge has also continued this year, as tourist arrivals increased by 20 percent in January and February compared to the same period in 2025, with growth across both cruise and overnight segments.

Through the agreement, FCCA will not only continue to guide the British Virgin Islands government and BVI Ports Authority on enhancing the product and increasing cruise calls, but also facilitate new experiences to offer cruise companies and collaborate with the local private sector to maximize any opportunities.

Additionally, the agreement utilizes FCCA’s cruise executive committees, such as sub-committees focused on employment and purchasing, for a series of meetings and site visits focused on the British Virgin Islands’ objectives.

The British Virgin Islands and BVI Ports Authority also have open access to the FCCA Executive Committee, comprised of presidents and above of FCCA Member Lines, along with their efforts to effectuate the agreement’s objectives and the destination’s goals.

Some of the other features of the strategic partnership include a focus on converting cruise guests to stay-over visitors, promoting summer cruising, engaging travel agents, creating consumer demand and developing a destination service needs assessment that will detail strengths, opportunities and needs.

“We are proud of our past work with the British Virgin Islands and honored that they have again put their faith in us and the cruise industry,” said Michele Paige, CEO, FCCA. “Through this agreement, FCCA remains fully committed to fulfilling individualized initiatives, which focus on assisting the private sector, improving employment, fostering cruise lines’ purchase of local goods and more that will help locals prosper from the economic impact that the industry brings.”

Preparing the Next Generation: Creating Pathways for the Future of Cruise

By Beth Hatt, President of the Aquila Center for Cruise Excellence, FCCA’s exclusive training partner,

and celebrating 44 years in business.

If we want to strengthen the future of cruise tourism, we need to think beyond today’s operations and ask a more fundamental question: How are we actively creating pathways for the next generation to enter, understand, and thrive in this industry?

Across destinations, there is no shortage of passion, talent, or potential. What is often missing, however, is a clear bridge between curiosity and career—between students learning about tourism and truly understanding what it means to deliver excellence in a cruise destination.

The opportunity in front of us is not just to inspire, but to connect, guide, and prepare.

The Power of Showing Up

One of the most meaningful ways to create these pathways is also one of the simplest: showing up. In Aquila’s Living Lab community in Saint John, Canada, engaging with schools has become a natural extension of our work. Speaking with students, sharing real-world insights, and opening the door to what a

career in cruise tourism can look like is part of how we contribute beyond dayto-day operations.

We have seen the same impact while working in destinations. During work in the Cayman Islands and Puerto Rico over the years, we had the opportunity to speak with local school groups. In both cases, the response was immediate and inspiring. Students were often surprised— even awed—by the depth and diversity of careers connected to the cruise industry:

• Tour guiding and storytelling

• Operations and logistics

• Product development and experience design

• Sustainability and destination management

• Leadership roles within ports, tourism boards, and cruise lines

“…the importance of people cannot be overstated.”

For many, it was the first time they saw how their interests and skills could align with real opportunities in their own destination. These moments matter. They are not just presentations; they are catalysts.

Creating Real Pathways

Awareness is where it starts. But pathways are what move people forward.

We have seen how even small, intentional actions can begin to close the gap between education and industry:

• Mentorship moments where experienced professionals share their journey

• Cruise day exposure, allowing students to witness operations firsthand

• Guest lectures and school visits that bring the industry to life

• Internships and seasonal roles that transform learning into experience

These initiatives do not need to be complex. What matters most is consistency and collaboration.

When students can see a path—and take steps along it—the industry becomes accessible.

These moments do more than inform; they shape perception. They show students that this is not just a job, but a dynamic, global industry filled with opportunity.

Connecting Education to Industry: A Scalable Model

One example of how this can come together in a more structured way is Aquila’s recent partnership with Holland College in Canada.

Through this pilot, students in a tourism program completed the internationally recognized Tour Guide Excellence Certification as part of their studies. Rather than learning only theory, they were assessed on the same standards expected of professional guides working in cruise destinations worldwide.

The impact was immediate:

• Students developed practical communication and storytelling skills

• They gained a clear understanding of global guest expectations

• They graduated with a credential recognized by industry partners

Most importantly, they left with confidence and a clearer sense of where they fit within the industry.

The program blended instructor-led classroom learning with Aquila’s online course, with students completing their written exam in a supported classroom setting and submitting individual video assessments for evaluation. This approach ensured both academic structure and real-world application, reinforcing the standards expected in today’s cruise industry.

This model—integrating industry-recognized training into education—is one that can be adapted across tourism colleges in destinations in the Caribbean, Central America, and beyond.

Why This Matters Now

As destinations continue to invest in infrastructure, product development, and sustainability, the importance of people cannot be overstated.

We often see destinations with strong products that fall short in delivery, not because of a lack of effort, but because teams have not been fully prepared for the expectations of today’s cruise guest.

Preparing the next generation early helps address this challenge at its root.

It ensures that:

• New entrants to the workforce are aligned with global standards

• Service excellence becomes embedded from the start

• Destinations build a sustainable pipeline of skilled, confident talent

This is not just a workforce strategy; it is a guest experience strategy.

A Shared Opportunity

Creating pathways for the next generation is not the responsibility of any one group. It is a shared opportunity across:

• Tourism authorities and ministries

• Port organizations

• Tour operators

• Educational institutions

• Cruise partners

When these stakeholders come together with a common goal—develop-

ing people—the results extend far beyond individual programs. They strengthen destinations. They elevate experiences. And they create a sense of pride and possibility within communities.

Looking Ahead

The next generation of cruise industry leaders, guides, and front-line teams is already here. They are in classrooms, communities, and early in their careers, looking for direction and opportunity.

The question is not whether they are capable. The question is whether we are doing enough to create pathways for them to succeed—because the future of cruise excellence will not be defined only by the destinations we build or the products we design. It will be defined by the people we inspire, the pathways we create, and the opportunities we choose to open.

Contact Beth for more information at Beth@CruiseExcellence.com

FCCA Platinum Member Spotlight

Andrés Azaola

General Manager

Fort Street Tourism Village

From jungle adventures and cultural immersion to world-renowned marine ecosystems, Belize offers cruise guests a distinctly authentic experience, one that blends natural beauty with community connection. Helping deliver that experience is Andrés Azaola, general manager of Fort Street Tourism Village whose two decades in the cruise industry have been defined by people—the guests, the team and the local community.

Azaola’s journey in cruise tourism spans 20 years, including a decade leading port operations. Throughout that time, he has developed a deep understanding of the industry’s broader impact not only as a driver of tourism but as a catalyst for local economic and community development.

“Our partnership with FCCA has been instrumental to our success.”

Today, his work is centered on delivering seamless operations while creating meaningful guest experiences. A typical day involves early preparations to ensure the port is ready to receive visitors followed by the careful coordination of ship arrivals, tours and on-site offerings. “A typical operational day is centered around one goal: creating an unforgettable experience for our guests,” said Azaola.

Belize’s appeal lies in its diversity and authenticity. As a mainland destination in Central America with strong Caribbean ties, it offers a wide range of experiences from cave tubing and ziplining to cultural encounters and marine exploration along the Belize Barrier Reef.

“What makes Belize truly special is its authenticity. Unlike many traditional island ports, Belize offers a unique mainland experience in Central America while remaining an English-speaking destination,” said Azaola

The port experience itself complements these offerings, providing a comfortable and welcoming environment while connecting guests to the broader destination.

Azaola’s longstanding relationship with FCCA has helped strengthen that connection to the wider cruise industry. With more than 15 years of active participation, he credits the organization with fostering collaboration and supporting continuous improvement.

“Our partnership with FCCA has been instrumental to our success. It has provided valuable opportunities to connect directly with key industry leaders, exchange ideas, and stay aligned with evolving trends,” he said.

Platinum Membership has further enhanced those opportunities, offering direct engagement with decision-makers

and reinforcing long-term partnerships across the sector.

After 20 years in the industry, Azaola says the most important lesson remains simple and foundational. “The biggest lesson I’ve learned is that everything starts with people. The guest, the team, the operators and the local community. Everyone plays a role in delivering a successful experience.”

As the cruise industry continues to evolve, that people-first approach remains central to Belize’s success, ensuring that every visit is not only seamless but truly memorable.

Raúl Alejandro Paz Noriega

Undersecretary of Sustainable Tourism Development Government of the State of Yucatán

For Yucatán, cruise tourism is not just about arrivals; it is about connection, access and showcasing one of Mexico’s most culturally rich regions to the world. Driving this vision is Raúl Alejandro Paz Noriega, whose leadership continues to position the destination as a competitive and compelling port of call.

With more than two decades in the public sector—including 21 years in tourism—Paz Noriega’s direct involvement in the cruise industry began in 2016 when he

assumed responsibility for the sector within the Yucatán Tourism Board.

“Although I have over 22 years of experience in the public sector, 21 of which are directly related to tourism, my ongoing involvement with the cruise industry really began in September 2016 when I attended the FCCA Annual Cruise Conference in Puerto Rico for the first time,” said Paz Noriega.

Since then, his focus has been on strengthening Yucatán’s cruise offering through strategic planning, collaboration and data-driven decision-making.

A typical day involves coordinating closely with port authorities, tour operators and service providers to ensure a seamless experience for visitors arriving at the Port of Progreso. At the same time, his team prioritizes gathering and analyzing data on visitor preferences and behavior to continuously refine and enhance the destination’s product.

Yucatán’s partnership with FCCA has played a key role in that progress. Since becoming a Platinum Member in 2019, the destination has deepened its engagement with cruise lines and industry stakeholders, building on earlier involvement through its port authority.

“The support and collaboration with FCCA have been invaluable.”

“The support and collaboration with FCCA have been invaluable. Hosting the FCCA Annual Conference in Mérida in 2017—recognized as one of the most successful editions—marked a turning point for our destination,” he said.

Through FCCA programs and events, Yucatán has gained access to key insights, training opportunities and high-level networking that have helped elevate its positioning within the cruise sector.

For Paz Noriega, the FCCA Platinum Program represents more than participation, it is a strategic tool for growth. “It represents a strategic platform of opportunities and benefits that strengthen our position as a cruise destination,” he said.

That positioning is supported by the destination’s unique offerings. From the Port of Progreso, visitors can access world-re-

nowned archaeological sites such as Chichén Itzá and Uxmal, explore the colonial charm of Mérida, and experience a vibrant blend of culture, gastronomy and living traditions.

The proximity of these experiences, combined with a reputation for safety and hospitality, allows Yucatán to deliver a high-quality, diverse product within a short distance, making it especially attractive for cruise itineraries.

After years of working within the cruise tourism sector, Paz Noriega emphasizes the importance of staying agile and connected.

“One of the key lessons is the importance of adaptability and collaboration,” he said.

As the industry continues to evolve, that mindset—grounded in partnership, flexibility and continuous improvement— remains central to Yucatán’s ongoing growth as a leading cruise destination.

“Strong partnerships with cruise lines, local stakeholders, and organizations like FCCA are essential to achieving sustainable growth and delivering memorable guest experiences.”

Tom Kenna President Panama Canal Railway Company

For more than two decades, Tom Kenna, president of the Panama Canal Railway Company, has helped connect cruise visitors to one of the world’s most iconic destinations through a uniquely Panamanian experience rooted in history, hospitality and innovation.

Kenna’s journey into the cruise industry began in 1999 while developing the marketing strategy for the Panama Canal Railway Company. At the time, Panama’s cruise sector was still emerging, but Kenna recognized an opportunity to create a premium shore excursion experience cen-

“…where all the key players meet to chart the future of the industry.”

tered around the historic railway and the Panama Canal.

Today, the company operates around the clock, balancing its role as a key logistics provider with its tourism offerings. In addition to welcoming cruise passengers aboard the legendary railway, the company moves an average of 1,000 shipping containers daily across the Isthmus of Panama.

“Our company operates on a 24/7 basis,” Kenna explained. “On the days we attend cruise ship passengers, we all go out to meet and greet them. The energy is intoxicating.”

The Panama Canal Railway Company has also been a committed member of FCCA since joining as a Platinum Member in 2000. Over the years, the organization has played a critical role in strengthening relationships and creating opportunities throughout the cruise sector, said Kenna.

“FCCA opens doors,” he said. “It is the place where all the key players meet to chart the future of the industry. This includes decision makers of governments, cruise lines and all the varied businesses that form the ecosystem of the cruise industry.”

For Kenna, the FCCA Platinum Program represents both professional value and personal connection. “Money and time well invested,” he shared. “Also, great times had and long-lasting friendships forged.”

What continues to make Panama stand out for cruise visitors, he says, is the unique combination of history, infrastructure and cultural vibrancy.

“The Panama Canal. The modern, vibrant metropolis that Panama has become. And of course, the iconic national treasure, which is the Panama Canal Railway, the world’s first transcontinental railroad.”

Reflecting on more than 25 years in the industry, Kenna believes passion and service remain the foundation of success in cruise tourism.

“Service is golden. Always give your 100%,” he said. “You are not just running a business; you are representing a country, a region.”

Aruba Honored with Aquila Whalesong Destination Award

Aruba has been honored with the prestigious Aquila Whalesong Destination Award at Seatrade Cruise Global in Miami. The award recognizes Aruba’s commitment to excellence in cruise tourism through investment in its people, training, product development, and sustainability. This achievement reflects the island’s collaborative approach to enhancing visitor experiences while fostering community engagement and ensuring long-term, responsible tourism development.

The British Virgin Islands Cruise Port Launches Podcast

The British Virgin Islands cruise port, Cyril B. Romney Tortola Pier Park Ltd., launched Pier Park in Motion, its official podcast on March 11. The series delivers updates on cruise industry trends, tenant activity, operations, events, and destination developments, strengthening connectivity with stakeholders and elevating Tortola Pier Park’s global tourism profile.

Facebook: @CyrilB.RomneyTortolaPierPark

Instagram: @TortolaPierPark

YouTube: @CyrilB.RomneyTortolaPierPark

Colombia Presents a New Message

At Seatrade Cruise Global in Miami this year, Colombia—The Country of Beauty—presented a new message: travel with meaning. The country highlights how every arrival connects visitors to its biodiversity, culture, sustainability, and communities. Its cruise sector generates about

$50 million annually. Ports like Cartagena and Santa Marta, among others, highlight conservation, authentic experiences, and high-quality services, attracting experience-driven travelers and strengthening Colombia’s role in Caribbean itineraries in global markets.

New Platform for St. Maarten Flavors

St. Maarten Flavors has unveiled a new year-round platform highlighting the island’s diverse culinary scene, with June officially designated as Culinary Month. Organized by the St. Maarten Hospitality & Trade Association and the St. Maarten Tourist Bureau, the initiative will feature signature dishes, exclusive dining experiences, wine pairings, cooking classes and themed events. Through StMaartenFlavors.com, participating restaurants will receive continuous promotion, reinforcing St. Maarten’s reputation as the Culinary Capital of the Caribbean and encouraging culinary exploration year-round.

Cruise Tourism Ensures Shared Benefits for St. Maarten

Developments at Port St. Maarten in 2026 signal a strong and forward-looking cruise season, with increased ship calls, inaugural visits, and growing interest in homeporting operations. These advancements reinforce the island’s position as a key hub in the Caribbean cruise network. Cruise tourism continues to deliver meaningful benefits, driving economic activity across retail, transportation, tours, and hospitality sectors while supporting local employment. Beyond the numbers, it showcases St. Maarten’s unique culture, beaches, and vibrant community to a global audience. Sustained investment and strategic partnerships will be essential to ensuring long-term growth and shared benefits for the island.

The U.S. Virgin Islands Continues RecordBreaking Demand

The U.S. Virgin Islands continues to see record-breaking demand in 2026, welcoming 303,388 visitors in the first quarter, a 12% increase year-over-year. Driven largely by U.S. travelers, strong cruise performance, and the territory’s passport-free access, continued growth is supported by expanded airlift, national sports and media partnerships, and year-round cultural programming, including Carnival celebrations across the islands.

Baha Mar Resort: The Bahamas’ Most Luxurious Destination

Baha Mar Resort, the Bahamas’ most luxurious destination, offers three world -renowned hotel brands, Grand Hyatt, SLS and Rosewood, offering stunning ocean views, a dazzling array of amenities and spectacular special events, allowing each guest to tailor their own spectacular experience.

Developed exclusively for the resort, Baha Bay is a luxury, lush, 15-acre beachfront waterpark offering an island chill and exhilarating aquatic thrills.  It will be celebrating its 5th anniversary on July 2.  Featuring 24 water slides, a tropical action river, FlowCurl™ Surf Simulator the first ProSlide Dueling Water Coaster and FlyingSAUCER 45 in the Caribbean, luxe poolside lounge areas with full-service private cabanas, a chic Beach Club, multiple elevated food and beverage options, and the world’s first casino gaming pavilion inside a waterpark.  On June 25, Baha Bay will participate in the World’s Largest Swimming Lesson for the 5th consecutive year, in partnership with Let’s Swim

Bahamas. It also recently added two new interactive, wildlife encounter attractions, including Parrot Cove, a dedicated home for the resident majestic macaws, as well as Flamingo Cay, where Baha Mar ambassador flamingos welcome guests.

Blue Lagoon Island Marks 100th Anniversary of Watch Tower

Blue Lagoon Island marked the 100th anniversary of its historic Watch Tower with a special rededication ceremony celebrating Bahamian heritage. The milestone coincides with the debut of Serenity Cove, a newly opened adults-only beach retreat featuring local food, drinks and cultural experiences. Together, the offerings enhance the island’s appeal as a must-visit stop for cruise guests seeking history and relaxation.

Resorts World Bimini Cruise Port Continues Momentum

Resorts World Bimini Cruise Port continues to build momentum as it expands its offerings and global presence. In partnership with the Bahamas Ministry of Tourism, we have proudly participated in Seatrade Cruise Global and are honored to be nominated for the 2026 Condé Nast Traveler Readers’ Choice Awards. The expansion of Fisherman’s Village is also underway, introducing new retail concepts, including Bahama Mama Rum Cake Factory, bringing an authentic taste of the Bahamas to our cruise guests.

Belize Advances Port Development with Strong Environmental Safeguards

Belize is advancing plans for Port of Belize Ltd.’s cargo expansion and cruise development in Belize City. The project includes a cruise docking facility with four berths capable of accommodating Icon-class vessels, with completion targeted for 2029-2030. Strict safeguards will manage dredging, protect mangrove ecosystems, and address community impacts, supported by a binding Environmental Compliance Plan and enhanced multi-agency monitoring. This reinforces Belize’s balanced approach to infrastructure development and environmental stewardship.

Interinstitutional Coordination to Enhance the Cruise & Passenger Experience in Costa Rica

Costa Rica promotes joint efforts between government authorities and key sector stakeholders to strengthen the handling of cruise passengers and vessel operations in its ports. Within the framework of the ISPS Code, actions are encouraged to improve security standards, efficiency, and interinstitutional coordination, in alignment with Operation Soberanía led by the Ministry of Public Security. These initiatives optimize processes, enhance the visitor experience, and position the country as a safe, competitive, and high-quality port destination.

The Future Cruise Ambassadors of the Guadeloupe Islands

Ninth-grade students from Sadi Carnot Middle School in Pointe-à-Pitre spent three days immersed in the cruise terminal, discovering the vibrant world of the cruise and tourism industry. Through engaging encounters with passionate professionals and interactions with guests, they explored career opportunities and gained valuable insights into this dynamic and resilient sector.

New Projects in Roatan

The Municipality of Roatan has begun the remodeling of Coxen Hole Park. This project includes the restoration of the area’s historic center, aiming to revitalize the community while preserving its cultural identity, with a strong emphasis on conserving historical buildings and maintaining the unique heritage of the area. Additionally, the Municipality has signed an agreement with ITM Group for the construction of the boardwalk in the community of Consolation Bight—aiming to boost the area’s tourism and economic development by improving infrastructure and creating new spaces for visitors and residents.

A New Era of Port Development in Acapulco

Acapulco is entering a new stage of development, with concrete actions such as the launch of the Marinabús, the first public maritime transportation system

in Acapulco, with stations at Zócalo and Puerto Marqués; the rehabilitation of Sections 2 and 3 of the Multipurpose Pier; and the renovation of the Benito Juárez boardwalk and Vicente Guerrero Garden, as well as the executive project of a new-generation cruise pier.

Brilliant Lady Makes Maiden Call to Ensenada

On April 11, Virgin Voyages’  Brilliant Lady  made her maiden call at Hutchison Ports ECV (Ensenada Cruiseport Village), marking the cruise line’s first-ever visit to Ensenada. As part of the official protocol, a commemorative plaque exchange took place between the ship’s Captain, Hutchison Ports ECV, and ASIPONA Ensenada (Port Authority). This milestone further positions Ensenada as the top destination in the Mexican Pacific.

Yucatán Participates at Seatrade

Yucatán is proud to mark its fourth consecutive participation at the Ports of Mexico stand during Seatrade Cruise Global, alongside our partners: Puerto Chiapas, Veracruz, Guerrero, Mexican Caribbean, MPS, and SSA Marine Mexico. Together, we continue promoting Mexico’s ports as vibrant cruise destinations that strengthen local economies. We also extend our heartfelt thanks to our sponsors: Aviomar, Tripping Cool, Total Gusto, and Ayuntamiento de Huatulco for their valuable support.

Amerimed Hospitals: Pioneer of Medical Care in Mexico’s Tourist Destinations

At Amerimed Hospitals, we have pioneered advanced medical care across Mexico’s leading tourist destinations, building a trusted hospital network equipped to manage highly complex cases. Our intensive care units are supported by specialized teams, cutting-edge technology, and internationally aligned clinical standards. A prime example is our Extracorporeal Membrane Oxygenation (ECMO) program in Cancun, reflecting our commitment to delivering world-class critical care and life-support capabilities for both residents and international travelers. Please visit www.amerimedhospitals.com for more information.

Ocean World Adventure Park Celebrates 22nd Anniversary

Ocean World Adventure Park celebrated its 22nd anniversary this past April, marking more than two decades of creating unforgettable experiences in the Dominican Republic’s north coast tourism industry. Since opening in 2004, the park has become one of the Caribbean’s leading marine and

adventure attractions, welcoming visitors from around the world with family entertainment, interactive and educational experiences. Ocean World Adventure Park continues to strengthen Puerto Plata’s tourism offering through innovation and its commitment to excellence in animal care, guest experiences, and community engagement.

Total Gusto Celebrates 25 Years

Total Gusto proudly celebrates 25 years of steady growth delivering high-quality shore excursions across key cruise destinations in Mexico and the Caribbean. Our success is driven by a management team with deep cruise industry experience, allowing us to understand both our partners’ expectations and, most importantly, our guests’ needs. This unique perspective continues to guide our commitment to innovation and exceptional shoreside experiences.

A Milestone Year for ITM Group

This year is not just growth—it’s a turning point. In Spain, Port Melilla sets the stage as our first European gateway, marking a historic dual arrival with over 4,000 visitors. Across the Atlantic, Port Samana prepares to debut in November 2026—an immersive iconic destination where adventure, entertainment, and vibrant energy converge to shape a new era for ITM Group and the global cruise experience.

See at Sea Returns to FCCA PAMAC Destination Summit

See at Sea Consulting & Development returns to the FCCA PAMAC Destination Summit, in Puerto Plata. Within this framework, bringing cruise executives and major destinations in Caribbean and Latin America, the firm will attend capital meetings to strengthen lasting relationships with its clients, while monitoring their projects. This event will pave the way for new collaborations, thanks to networking sessions, and affirm the consultancy’s impact in cruise industry.

Port of Los Angeles Welcomes Virgin Voyages

Virgin Voyages, now calling at the Port of Los Angeles, is launching a new chapter on the West Coast. This adults-only cruise line offers a unique cruising experience with stops at iconic destinations. With the 2026 FIFA World Cup, LA28 Olympics, and the West Harbor development’s highly anticipated 2026 opening all on the near horizon, cruise passengers are encouraged to arrive early or stay late to soak up the excitement on the Port’s LA Waterfront.

Port of Baltimore Welcomes Historic Passenger Count

More than 413,000 passengers took a cruise from the Port of Baltimore in 2025, one of its largest passenger counts ever.  With its cruise

terminal immediately adjacent to Interstate 95, also known as the main street of the U.S. East Coast, plenty of onsite parking, and award-winning customer service, there’s no better place to take a cruise than Baltimore.

Port Canaveral, “Best North American Homeport”

Named Cruise Critic’s “Best North American Homeport” and a six-time recipient of Cruise Hive’s “Best U.S. Cruise Homeport” award, Port Canaveral is the world’s busiest cruise port and home to some of the newest, largest, and most technically advanced ships in cruising. Port Canaveral is committed to providing a high-quality experience for cruise guests both before and after their voyage. With its easy-in, easy-out access, modern facilities, ample parking, and a relaxed beachside vibe, the port is a favorite with families who enjoy stress-free arrivals and departures.

Port of Galveston’s Big News

Port of Galveston has several news headlines to share. Royal Caribbean’s Icon of the Seas will homeport here in 2027. The new Excelclass Carnival Tropicale will homeport here in 2028. MSC Seascape recently celebrated her 6-month anniversary sailing from Cruise Terminal 16. Opened in November 2025, the state-of-the-art cruise complex was recently awarded a regional development award. This year the port forecasts a record 445 sailings and 4 million passenger movements through its four terminals.

PortMiami Begins 2026 with New Records

On April 4, PortMiami set a new daily record with 81,364 passengers, marking another historical milestone for the Cruise Capital of the World®. This is 7.5 percent over its previous daily record of 75,712 passengers on January 4, 2026. Carnival Magic, Carnival

Sunrise, Holland America’s Zuiderdam, MSC World America, Norwegian Encore, Norwegian Luna, Oceania Cruises’ Allura, Royal Caribbean International’s (RCI) Freedom of the Seas and Icon of the Seas, and Virgin Voyages’ Resilient Lady were the cruise ships at the seaport.

Port Tampa Bay Sets New Record

Port Tampa Bay set a record with 51 cruise ship calls in March, highlighting strong spring break demand and continued growth in homeport cruising. The port is projected to handle 394 cruise ship calls in 2026, reflecting sustained momentum and growing demand from cruise line partners. Looking ahead, plans for a fourth cruise terminal are expected to support more than 200 additional ship calls, 1 million more passengers and $100 million in additional economic impact across West Central Florida.

Diamonds International Expands Its Presence at Sea

Diamonds International expanded its presence at sea with the opening of a new retail destination aboard the Regent Seven Seas Grandeur. Developed in partnership with a leading luxury cruise line, the Boutiques present a thoughtfully designed setting that enhances the onboard guest experience. This addition reflects continued growth within the luxury cruise sector and reinforces a shared commitment to delivering elevated retail at sea.

ExcursionsIQ Transforming Shore Excursion Management

ExcursionsIQ, developed by Selerna Group in collaboration with Access Cruise, is an intelligent platform designed to transform how tour operators manage shore excursions. Built to address realworld operational challenges, it streamlines scheduling, optimizes capacity, and enhances decision-making through integrated AI, saving time and reducing complexity. Discover how ExcursionsIQ can elevate your operations, connect with Access Cruise to schedule a demo today.

Delivering Excellence: Closing the Loop in Waste Management

Excellence is essential to closing the loop in waste management. At Wasteline Solutions, every service is executed with precision, reliability, and care—ensuring materials are handled responsibly from collection to final processing. With a team that is always on time and committed to the highest standards, Wasteline Solutions helps create efficient, seamless operations that support sustainability across every port.

High-Performing Logo Merchandise by CAICON

Creating merchandise that captures moments, creates memories, and drives commercial impact, Lars-Hendrik Pirck

and CAICON’s team bring 28 years’ experience developing luxury custom programs for cruise and automotive brands. Their work strengthens identity, deepens customer connection, and creates products guests want to buy, keep, and remember. CAICON serves clients including Oceania Cruises, Regent Seven Seas, BMW, Mercedes, BRABUS, TUI Cruises – Mein Schiff, and many more across Europe and the U.S.

DOF Robotics Introduces the Compact Flying Theater

DOF Robotics introduces the Compact Flying Theater, a space-efficient attraction designed to bring immersive flight experiences to a wider range of venues. Despite its compact footprint, it delivers a powerful sense of adventure through dynamic motion, stunning visuals, and multi-sensory effects. Hosting 4 to 20 guests per ride, it creates memorable journeys that captivate audiences and drive repeat visits. Ideal for cruise and travel destinations, it transforms limited spaces into high-impact, revenue-generating entertainment experiences.

Introducing GREY GOOSE Berry Rouge

A fresh addition to onboard cocktail culture, GREY GOOSE Berry Rouge makes waves as the brand’s biggest flavored launch in a decade. Cultivated in France, Spain, and Morocco, each strawberry, raspberry, blueberry, and blackberry is picked at peak ripeness to maximize sweetness, color, and fragrance. This helps us craft a berry flavored vodka characterized by a playful fruitiness.  Its smooth finish and bright berry notes make it ideal for refreshing spritzes and sunset cocktails at sea.

Setting the Standard: Delivering Excellence from Field to Ship

Excellence begins in the field. During a recent visit with partners, Café Azul reinforced its commitment to the highest sourcing standards—ensuring quality, freshness, and traceability at every step. By working closely with growers and maintaining rigorous selection processes, Café Azul continues to deliver premium local products that meet the evolving expectations of the global cruise industry.

Seatrade Cruise Med 2026

Seatrade Cruise Med is set to take place from September 16-17 at the stunning new location of Las Palmas Cruise Port, Las Palmas de Gran Canaria, Spain. Join cruise professionals from the Mediterranean and adjoining seas as they come together to share ideas, forge new partnerships, and plan for the future of the cruise industry.