Revised 10-20-2023
2024 OE Communications Timeline Distribution Channels
Number of Touch Points by Distribution Channel
Internal Proofs
Oct 10
Nov 2
(HR only)
Approval of Internal Proofs
6
2
(HR only)
Emails to Employees
2
1
Emails to HR Leads/Benefit Coordinators
3
0
Landing Page URL Engaged
1
0
Brainsharks
2
0
Post on Dayforce
1
0
Webinars/Virtual Meetings
0
2
SMS Messaging (Text)
1
1
Target Date for Communication
Target Date for Communication
OCTOBER
NOVEMBER
Action
Responsible
23 24 25 26 27 28 29 30 31
OE is Coming/Active Enrollment Email Blast (Proof 1)
Higginbotham
23
OE is Coming/Active Enrollment Email Blast (Proof 1 Response/Approval)
Client
23
OE is Coming/Active Enrollment Email Blast - EMAIL TO EMPLOYEES
Client Higginbotham
25
OE is Coming/Active Enrollment Text (Proof 1)
Higginbotham
25
OE is Coming/Active Enrollment Text (Proof 1 Response/Approval)
Client
26
OE Benefits Guide (Proof 1 Response)
Client
26
Landing Page URL (Setup and Review)
Higginbotham
26
Brainshark #1 (OE Details) - EMAIL TO HR LEADS
Higginbotham
26
Brainshark #2 (Which Plan is Right for Me?) - EMAIL TO HR LEADS
Higginbotham
26
OE is Coming/Active Enrollment Text - TEXT TO EMPLOYEES
Higginbotham
26
OE Benefits Guide (Proof 2)
Higginbotham Client
27
Landing Page URL (Response/Approval)
Client
27
OE is Here/Virtual Meeting Schedule Email Blast (Proof 1)
Higginbotham
27
Train the Trainer Talking Points FAQs (Proof 1)
Higginbotham
27
OE is Here/Virtual Meeting Schedule Email Blast (Proof 1 Response/Approval)
Client
28
Train the Trainer Talking Points FAQs (Proof 1 Response/Approval)
Client
28
Train the Trainer Talking Points FAQs - EMAIL to HR LEADS
Client
29
OE is Here/Virtual Meeting Schedule Email Blast - EMAIL TO EMPLOYEES
Client
29
Landing Page URL - GO LIVE
Higginbotham
30
Brainshark #1 (OE Details) - GO LIVE
Higginbotham
30
Brainshark #2 (Which Plan is Right for Me?) - GO LIVE
Higginbotham
30
OE Benefits Guide (Proof 3)
Higginbotham
30
OE Benefits Guide (Proof 3 Response/Approval)
Client
30
OE Benefits Guide - POST ON DAYFORCE
Client
30
OE is Ending/Active Enrollment Email Blast (Proof 1)
Higginbotham
OE is Ending/Active Enrollment Email Blast (Proof 1 Response/Approval) OE is Ending/Active Enrollment Text (Proof 1) OE is Ending/Active Enrollment Text (Proof 1 Response/Approval) Virtual Meetings (11:00 am and 5:00 pm CT) - WEBINARS OE is Ending/Active Enrollment Email Blast - EMAIL TO EMPLOYEES OE is Ending/Active Enrollment Text - TEXT TO EMPLOYEES Open Enrollment
3
4
5
6
7
8
10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
1 2
Client
3
Higginbotham
3 4
Client
7
Higginbotham
8
Client
9
Higginbotham Client
9
27
OE Benefits Guide (Proof 2 Response)
Higginbotham
2
24
OE Benefits Guide (Proof 1)
Virtual Meetings (11:00 am and 5:00 pm CT) - WEBINARS
1
1
2
3
4
5
6
7
8
9
10 11 12 13 14 15 16 17