Financial Services Communications
EBC,
Digital, Production, and Business Development
Lead with Values and Value Leads.
Introduction
Judi Archer Vice President
Financial Services Business Development, Communication, and Production
Priya Nibert Director Business Development
Adele Krause Associate Director
EB Communications – Design
Anita Allen
Associate Director
EB Communications – Content
Kim Wentrcek Associate Director
EB Communications – Project Management
Employee Benefits Communication
Team Capabilities
Primary services include:
Open Enrollment
Year-Round Benefits Communication
Videos
Self-Service Support
Translations
Open Enrollment
Create comprehensive communications about open enrollment and employee benefits.
Print and/or Digital
Flyers / Posters / Wallet Cards
Videos
Drip Campaigns
Five design options with an assortment of communication pieces, including benefit guides, flyers, posters, postcards, wallet cards, and drip campaigns.
Kit Options:
Healthy You Modern Geo Circles Playful Puzzle
Employee benefits communication templates in PowerPoint for use with small clients. Choose a small format benefits booklet, large format benefits book, and various flyers. Many templates are available in English and Spanish.
Self-service Templates:
Available through the EBC My Apps tile.
Digital Capabilities
Digital Tools
Animated Video Series
Informed employees are more engaged consumers. Help clients provide clarity to employees about benefit offerings.
• 30+ videos available with new additions added frequently
• Quick descriptions of common benefit offerings
• Embed in digital benefit guides or share separately
• Coming soon: Spanish subtitles!
Infocasts
Longer form informational video “broadcasts” address more in-depth topics that employers want their employees to understand thoroughly.
• Employees can watch or listen on-the-go
• Evergreen content
• Detailed coverage of each topic
Digital Tools
Flowcode
Producer Information
Digital contact information is available at your fingertips.
Content Hub
Compile reference and resource files for easy access in an RFP, presentation, or during a meeting.
Quick Reference
Keep key materials in one place that you can take with you anywhere an opportunity pops up.
Digital Tools
Interactive PDFs make it easy to deliver content in an interactive way on any device.
• Flip-books style design
• Access control
• Analytics
Project Management Tools
+ Higg Print Services
Project Management Tools
Real-time collaboration with Project Management
No more back and forth emails
Dashboard view
Mobile app
Real-time commenting and markup tools
Centralized feedback
Version control
Full translations in Spanish and other languages
On-staff linguist for Spanish proofreading and translation updates
Request translation-only projects via the Translations Request Form on the EBC SharePoint site (accessible through the EBC My Apps tile)
Print & Ship
Binding options: Saddle-stitch, perfect bind,
coil or comb bind
Various print capabilities: Foil, benefit books, bi-fold, trifold, gatefold, wallet cards, table tents, posters, flyers, postcards, and more
Print request form accessible through My Apps
Quality Clampitt paper
Business Development
Team Capabilities
Primary services include:
RFPs/RFQs
Prospect Meeting Presentations
Finalist Meeting Presentations
Self-Service Tools
Custom Sales Collateral Materials
Loopio
Content Strategy
Searchable, AI-driven content library categorized by EB, HPS, and P&C.
Creating structure and alignment in the fabrication, distribution, and management of Higginbotham content. Through ongoing collaboration with the marketing communication practice leaders, we are enhancing materials and solidifying Higginbotham's brand voice.
Style Guide
A living document shared amongst departments to function as a single-source of truth.
Customizable Sales Collateral
Higginbotham at a Glance provides an overview of our practice areas and service teams.
Higg Practice Overview Guide
Customized Sales Collateral
Higg Practice Area Sales Collateral
Capabilities Presentation
This presentation highlights Higg’s employee benefits solutions.
Tiled Capabilities Experience
Interactivity boosts user engagement by transforming readers into participants.
• A dynamic addition to the static presentation
• Intentional layouts that encourage user interaction and exploration
• Data-driven insights through Tiled’s analytics
Closing
To access the EB Comm Team
$50K
Minimum $50,000 in Annual Revenue
To access the Biz Dev Team
$75K
Minimum $75,000 Projected Annual Revenue
A variety of self-service tools are available for clients and prospects who do not meet these thresholds.
Contacting Each Team
