FEBRUARY 10-11, 2026
Fort Worth Zoo
SUMMIT AGENDA | Tuesday
8:30-9:00
CHECK-IN TO SUMMIT
Fort Worth Zoo
9:00-9:15
WELCOME + HOUSEKEEPING
Judi Archer
9:15-9:45
SUMMIT KICKOFF
Koby Hackradt + Carter English
9:45-10:30
MICKY SHEPHERD
Chief People Officer
10:30-11:00
CHRIS ROOKER
President, Business Insurance
11:00-11:30
ELISA SOLE
Vice President, EB Operations
11:30-12:30
LUNCH PRESENTATION: MESSY GOALS
Randi Skinner
12:30-1:30
1:30-3:30
3:30-4:00
4:00-6:00
THE PRACTICAL USES OF AI IN EVERYDAY MARKETING
Erik Halvorson
ZOO SCAVENGER HUNT
BIZ DEV + EB COMMS STRATEGY
Priya Nibert + Adele Krause
BREAKOUTS
Messy Goals application and PowerPoint
6:00-6:45
BREAK BEFORE DINNER
Transition to Hotel
6:45-8:45
DINNER
Maria’s Mexican Kitchen | 1712 S University Dr, Fort Worth, TX 76107
SUMMIT AGENDA | Wednesday
8:00-8:15 KICKOFF
Donna Tuscana
8:15-9:00
DIGITAL TEAM STRATEGY
Louis Hickman
9:00-10:00
RUSTY REID
Chief Executive Officer
10:00-11:30
KEY NOTE SPEAKER: DR. ELIJAH CLARK, DBA
Professor of Marketing, TCU
11:30-12:30
LUNCH PRESENTATION : EB COMMS (OPTIONAL)
Anita Allen + Adele Krause
ZOO TIME (OPTIONAL)
CORPORATE MARKETING: STRATEGY + MEDIA
12:30-1:30
Lane Gallagher + Team
BREAKOUTS
1:30-3:00
3:00-3:10
CLOSING REMARKS + DEPARTURE