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BRAND ME - NOTES

Notes

UNI TRI — BRAND ME

Expanded + Structured Project Notes**

1. Context → Execution

This project is about understanding why you create the way you do, how you express it, and what makes you stand out in the menswear diffusion space. It’s a deep dive into your identity, your codes, your influences, and the visual language that defines you. The goal is to build a brand that feels intentional, concept‑driven, and aligned with your long‑term creative direction.

BRAND ME - NOTES

2. Finding the WHY

- Why do you see the world the way you do?

- What shapes your taste, your instincts, your visual decisions?

- What emotions or experiences drive your creative choices?

- What do you want your work to mean?

- What do you want people to feel when they see yo visuals?

This is about uncovering your internal compass th thing that makes your perspective different.

3. Finding the HOW

- How do you communicate visually?

- How do you build concepts?

- How do you use graphics, narrative, and menswear references?

- How do you turn messy, instinctive ideas into structured creative direction?

This is your creative methodology your process. Notes

- How do you approach social media, storytelling, and continuity?

Notes

4. Finding the WHAT

- What is your identity as a creative?

- What are your codes (visual, emotional, stylistic)?

- What do you want your brand to stand for?

- What market level do you sit in (diffusion / brid menswear)?

- What is the branding system that represents you? of your brand.

BRAND ME - NOTES

Notes

COMPONENT

A. Taste Mapp

- What you like

- What you do

- What feels “y

- What feels w

- What you’re

- What repels

This becomes

B. Social Refle

- What do frien

- What influenc

- How do peop presence?

- What do peo This helps def internal identit

BRAND ME - NOTES

Notes

BRAND ME - NOTES

C. Identity Writing

- Writing your name within words

- Exploring typography, symbolism, and meani

- Understanding how your name becomes a lo

- Masculine, graphic, conceptual direction

- Light green as your signature colour (balance calm)

This becomes the foundation of your visual ide

D. Codes

- What are your current codes?

- What do you want your future codes to be?

- Graphic, narrative, conceptual, menswear‑dri

- Messy, imperfect, human — not polished or c

- Storytelling as a core value

- Diffusion‑level menswear references

- Masculine graphic energy

- Green as a psychological anchor (gro calm)

Your codes = your brand DNA.

Notes

Thinking asking “why?”

es this represent me?

es this visual matter?

colour, this shape, this referenc market level?

s depth and intention.

uity Within Socials

nt tone

nt visual language

- No writing on posts

- No writing on slides (except mind maps)

- Showing the process, not just the o

- Documenting, not performing

- Rebranding your Instagram to mat identity

BRAND ME - NOTES

Notes

BRAND ME - NOTES

7. Personal Foundations

- Family morals

- Childhood → school → uni → work

- How these shaped your identity

- How they influence your taste, values, and creative direction

- What you carry forward and what you leave behind This adds emotional grounding.

8. Strengths & Weaknesses

Five strengths: - Creativity - Conceptual thinking

- Visual instinct

- Narrative building

- Emotional intelligence

Five weaknesses: - Perfectionism

- Overthinking

- Taking on too much

- Difficulty simplifying

- High expectations of self

These help shape your brand st

BRAND ME - NOTES

Notes

A. Menswear Diffusion Brands (4 examples) - Y‑3 - MM6 - AAPE - CDG (You can expand or swap depending on y direction.)

B Market Levels bridge ary n where you sit: high luxury dif ith graphic conceptual storyte

10. AI Market Research

- Where AI in fashion is heading

- Hyper‑personalisation

- AI‑driven styling

- Automated content creation

- AI as co‑designer

- What’s next?

- How does this influence your brand? This positions you as forward‑thinking.

11. Influences & Research

- Nick Knight (SHOWstudio)

- Graphic editorial photographers

- Conceptual fashion directors

- Designers who use narrative + graphics

- Societal pressures and how they shape identity

- Psychology of green (balance, growth, calm) This builds your creative lineage.

12 Vi l R i ents

eople images onse grid

unnecessary writing sculine, conceptual direction nally, not decorative ual output.

BRAND

Component 2 — Case Study: Refined + E

Brief

1. Brand Selection & Investigation

Identify two or more contemporary fas brands.

Conduct a deep investigation into eac

Ethos and founding intention

Creative direction (past + present)

Visual identity and storytelling

Consumer base and market positionin

Cultural relevance and contemporary Your written component must be supporte research, including your own primary images Avoid catwalk imagery — focus on brand en stores packaging, social media, camp points.