AI -workshop by fay walsh Karolina's work
• How AI Is Changing Fashion Content
AI in Fashion Content Creation
& Storytelling-notes
AI speeds up ideation, visual experimentation, and content production, shifting fashion from slow, linear workflows to fast, iterative creative cycles.
Brands use AI to analyse cultural trends and consumer behaviour, helping them craft more relevant, emotionally attuned storytelling.
• AI as a Creative + Strategic Tool
Supports world‑building through image generation, narrative testing, and visual identity exploration — but human creatives still define the concept and emotional direction.
Helps decode brand codes (colour, casting, silhouettes, typography) and evolve them with intention.
• Ethics, Authenticity & Cultural Awareness
Raises issues around authorship, originality, representation, and bias — creatives must question how tools are trained and who they centre.
Brands must ensure AI‑generated content aligns with their ethos rather than diluting it, creating a hybrid future where human intuition and AI capability work together.
response from chat gbt
First step: your imagined brand or collaboration
Let’s start where it matters: the world you want to build. Answer these (even roughly):
What’s the imagined brand or collaboration?
Is it: a real brand you’re working with, a speculative collab (e.g. Miu Miu x Depop), or your own brand universe?
What’s the core feeling or world you want the campaign to evoke?
e.g. “post-club tenderness”, “working-class glamour”, “digital nostalgia”, “Mediterranean escapism”, “subcultural intimacy”.
Who is the audience in one sentence?
Not “18–25-year-olds” — more like: “girls who archive runway screenshots and shop on Vinted at 2am”.
Drop me your answers and any loose references (brands, films, photographers, songs, cities). From there, we’ll:
Define the brand identity + values
Build the campaign concept + narrative arc
Shape platform-specific content (IG grid, stories, TikTok, Substack, etc.)
Refine tone of voice + visual language
Your turn—what’s the collaboration or brand world you’re imagining?
AI in Fashion Content Creation & Storytelling lecture
• AI as a Creative Partner
AI in Fashion Content Creation & Storytelling lecture 2-notes
AI accelerates visual experimentation and concept testing, while humans provide cultural intuition and emotional depth.
Best results come from hybrid practice — AI for variation, humans for meaning.
• Building Brand Worlds
AI helps analyse and evolve brand codes (colour, casting, typography, silhouettes).
Useful for prototyping campaign ideas and visualising concepts before production.
• Ethics & Cultural Responsibility
AI carries bias from training data; creatives must question representation and authenticity. Transparency and alignment with brand values are essential when using AI-generated content.
AI in Fashio
ion & Storytellin
AI in Fashion Content Creation & Storytelling lecture 3-notes
Motion = mood, rhythm, attitude, presence.
AI needs direction or it becomes “aesthetic noise.”
Fashion films: short, atmospheric, emotional.
Tools:
Sora → poetic, minimal, cinematic clips (5–10s).
Midjourney Motion → subtle loops from strong stills.
Firefly → focuses on how the moment unfolds.
Prompt Formula (5 parts):
Scene (simple)
Movement (slow)
Camera (one behaviour)
Mood (one emotion)
Fashion context (editorial/luxury)
miu miu x depop
Miu Miu x Depop — AI Campaign Exploration
Why this collaboration works
This pairing is culturally loaded in the best way:
Miu Miu = girlhood rebellion, intellectual femininity, messy elegance
Depop = Gen Z resale culture, DIY styling, authenticity, micro‑trend ecosystems
Together, they create a world where luxury meets lived‑in reality — curated but imperfect, polished but personal.
It’s a campaign about re‑styling, re‑wearing, re‑imagining.
Core Concept
“Re‑Edition, Re‑Imagined.”
A campaign where Miu Miu classics are reinterpreted through Depop’s community lens — each piece carrying a past life, a new identity, and a cinematic AI‑generated story. The tone: intimate, tactile, dreamy, slightly chaotic but controlled — very Miu Miu.
AI in Fashion Content Creation & Storytelling lecture 3- work
AI in Fashion Content Creation & Storytelling lecture 3#miu miu x depop
ai response -
Your Miu Miu x Depop bag shot is ready — and it already has that dreamy, elevated‑resale energy you’re building toward.
If you want to keep going, I can shape more images in any direction you like: softer studio, more Depop‑lo‑fi, close‑ups, flatlays, or even a whole series that feels like a cohesive campaign.
Tell me the next vibe you want — editorial? Depop listing style? bedroom floor aesthetic? pastel studio? hanging bags? macro textures?
AI in Fashion Content Creation & Storytelling lecture 3#miu miu x depop
ai response -
Here’s your high-energy Miu Miu x Depop trainer shot — full of splash, motion, and surreal pastel drama. It’s bold, kinetic, and editorially rebellious, just like you askedHere’s your highenergy Miu Miu x Depop trainer shot — full of splash, motion, and surreal pastel drama. It’s bold, kinetic, and editorially rebellious, just like you asked
AI in Fashion Content Creation & Storytelling lecture 3#miu miu x depop
ai response -
Here’s your high-energy Miu Miu x Depop trainer shot — full of splash, motion, and surreal pastel drama. It’s bold, kinetic, and editorially rebellious, just like you askedHere’s your highenergy Miu Miu x Depop trainer shot — full of splash, motion, and surreal pastel drama. It’s bold, kinetic, and editorially rebellious, just like you asked