The Doing Business Differently Toolkit from World Fair Trade Organisation provides a sustainable alternative to the economic system of profit-primacy, and urges everybody, including fashion enterprises, to think critically about their business practices and operations. By shifting focus from profit-maximisation to prioritising the well-being of people and planet, as well as critically examining the practices along the supply chain, fashion brands can understand their social and environmental impact, become more transparent and answerable to their customers, and strengthen their commercial resiliency.