The concept of Extended Lifetime aims to shift the focus from fast fashion and disposability to a more mindful and conscious consumption of clothing through various methods, including repairs, recycling, and up-cycling. The Digital Layer refers to the use of technology in the fashion industry to improve supply and demand matching, logistics, materials identification, and customer experience. The transformation towards circularity presents significant business opportunities, such as repair and alteration services, take-back and rental services, and subscription services. By building longer relationships with customers and offering extended lifetime services, fashion companies can help raise awareness and educate consumers about sustainability, leading to increased demand for sustainable products and a reduction in waste.
