k x Outernet Challenge Week
By Patrycja Brzozowska & Wiktoria Forys
Gisou x TikTok x Outernet
Concept Building
The Big Idea -
Turn the outernet into a giant glowing honey universe, inspired by Gisou’s signature ingredient: Mirsalehi Honey.
Make people feel like they are walking into a golden, immersive beauty portal.
What do people see? ( visual spectacle) -
A floor-to-ceiling visual of: Flowing golden honey, Bees in slow motion, Flowers, “GRWM’ with Gisou after a beach day.
Motion-reactive visuals: when people move, the honey ‘flows’ around them.
What is the WOW visual moment? -
The honey coming ‘flowing’ down from the ceiling to the floor, where people walk.
How the honey moves along with people's movements.
Using AR technology, there will be bees flying around the outernet.
How does the audience participate? -
Visitors can scan a QR code, which will be on the flying bees, to unlock a TikTok effect: ‘Honey drip glow’ filter (glass skin + shiny hair effect). Encourages people to post ‘Step into the honey glow’ challenge. The bees will be on the screen at the outernet.
In the pop-up there will be a station where people can interact with the Gisou products and try them. There will be professionals that know about the products more in depth and will help customers pick the right products for them.
There will be free drinks when people enter the pop-up at the outernet where they will be able to get a drink in a coconut which will be a mocktail which will reflect a holiday vibe of the pop-up. (Menu available with a variety of drinks)
People can buy the Gisou Products at the pop-up.
Free Icream with the Gisou logo.
Free engraving - people will recieve a free hair comb which they can engrave.
There will be a designated filming spot where people can film IRL transitions where the background starts off dull and plain, and then transitions into a burst of golden honey, transforming into iconic Gisou products ect. Tagline appears ‘Powered by honey, Worn as glow’.
Concept Building
What do people feel? -
Curiosity as they will hear the music from a far, as they will see the visuals. They will want to know what is happening an everyone is going to the outernet.
Relaxed because of the summer vibe. Making them feel like they are on holiday, allowing them to take a break from realit Excited. People will have content to post on social media such as TikTok. Feel emotionally connected to the brand, the experience will make them feel more confident and also this experience will memorable to them which will lead to brand loyalty.
Experience Journey -
Arrival-Whatstops them?
The music - TikTok’s most popular sounds (also matching the brand) will be playing which will attract people to come in and see where the sound is coming from.
The visuals - the bees, bright colours and products falling will attract people as you will be able to see it from a distance. They will want to come over and see what the new visuals for the outernet are
The people - The large groups of people coming in and surrounding the area will attract people to come see what's happening.
Engagement-What Drawsthemin?
A goodie bag, there wi l be a free makeup bag ava lable with a free hair comb that peop e w ll be ab e to engrave, they will rec eve this after buying a Gisou product, this will boost engagement and draw more peop e n as they will get free tems. There wi l be an area where people can try out the products
There will be free drinks at the pop-up which w ll draw people n.
There will be many fi ming spots at the pop-up which are visua ly appealing. Vis tors can scan a QR code, wh ch will be on the flying bees, to unlock a TikTok effect ‘Honey drip glow f lter (g ass skin + shiny hair effect). Encourages peop e to post Step into the honey glow’ cha lenge Th s wil draw them n.
Interaction - What do they do?
Customers can make TikTok’s in a designated area which they can post on the platform to not only align with the event but also to share their experience and take part in the ‘Step into the honey glow’ challenge. They can scan a QR code which will be on the flying bees, to unlock a TikTok effect: ‘Honey drip glow’ filter (glass skin + shiny hair effect) which they can also share on TikTok.
In the pop-up there will be a station where people can interact with the Gisou products and try them. This will allow them to connect with the brand more
Guests can receive free drinks in fresh coconuts to give the summer feeling
Exit - What do they leave with?
They get to leave with a goodie bag and products (if they decide to purchase something).
A free personalised hair comb - this will make the event more memorable because they received something free but also the brand made sure that it is how the customer wants to and resonates with them.
Content for the social media - with the specific spaces for creating TikTok’s they can post them on the platform to help create buzz but also help customers create content for their social media pages. (Gen Z are a digital native generation.)
Free flower bouquet at the exit
How does Gisou align with TikTok trends?
Strong visual identity (golden, honey textures) fits content.
Highly “filmable” products (oils, gloss, shine) → satisfying videos.
Works well with trending formats (GRWM, routin
Unique brand story (beekeeping heritage) aligns w storytelling.
Floral + beauty crossover content performs well
Emphasis on glow, shine, and results → ideal for
Easy influencer integration (beauty creators).
Very shareable + repeatable content (routine-base
Appeals to Gen Z + young millennials (TikTok’s
Encourages engagement (comments on results, s
Seamless fit with TikTok Shop + impulse buying
Trend adaptability (can plug into viral sounds, cha
Strong community-building potential through cre
Visually appealing packaging enhances unboxing
Quick payoff results (shine, smoothness) suit sho
Floor Plan
Seating around the bar.
The DJ booth is inpired by one of Gisou’s iconic product.
The type of songs that will be played will be popular TikTok sounds but still making sure that they align with the brand and event. People at the event can also request what songs they would like but they have to be appropriate with the brand.
Around the DJ booth there will be many stalls where visitors can test out the gisou products which then they will be inspired to purchase and there will be flowers around the booth to reflect the girly vibe of the brand and also honey which reflects the vibe of the brand and how it’s honey inspired and uses honey as their main ingredient in their products.
This is the Bar area at the popup event which is where visitors can gain their free drink and ice lollies. They are styled in a summer vibe since this pop-up is a summer pop-up and they are very aesthetic which will attract Gen Z. This will make people more likely to stay longer and engage with the space
The beauty Bar will have beauty experts which will help the visitors pick out the best products for them. This is also be a place where visitors can test out Gisou products. This is an area where visitors can purchase items from Gisou and when they
This is the area where customers/guests can come over and get an engraving on their free hair comb or hair pin. This will create a personalised experience for the people attending as they get to leave with something unique not just a freebie. It’s also a highly TikTok-friendly moment as people can record the process and outcome. It encourages a social interaction with the staff which helps build that relationship between the brand and customers. This also strongly appeals to Gen Z and their desire for customisation + individuality.
Flower Bouquets and Flower stand at the pop-up event
This is the gisou flower stand which will be at at the exit of the pop-up.
The flowers will be free and will be given to everyone that attended the pop-up at the exit.
There is added dripping honey on the umbrella and on the wrapping of the flowers which link to Gisou as the brand is known for it’s honey-based products.
This set up is very TikTok friendly since it is eye-catching and visually appealing which will make people film it and post it on social media.
This targets the target audience Gen Z which like beauty, lifestyle and aesthetics. Giving away the bouquets draws people in instantly and creates a buzz and this will also encourage people to post it on social media.
The dripping honey and flowers on the wrapping of the flowers links to gisou and are very on-brand and when people walk away with the flowers from pop-up they are advertising for the brand.
There will also be a mirror which people will naturally look at themselves with the bouquets and this will encourage people to take pictures in the mirror and film TikToks.
The mirror has a logo on it which will be visible in the photos which will boost the brand visibility and make more people aware of the pop-up.
Thank you!
