Our sportswear range proposal
Sustainability and Ethical Positioning
Lucy Bee’s social responsibility statement outlines actions across energy use, sourcing, labour practices, community support, and waste reduction.
Products pass all of the regulatory bodies for certifications in cruelty-free, palm oil-free, and vegan.
All packaging is FSC certified cardboard along with glass jars, aluminium lids, and biodegradable packaging materials.
Labour standards and ethical sourcing - suppliers must follow a code of conduct and are reviewed.
Community giving and partnerships - the brand works with organisations and charities, giving donations and raising awareness to support projects.
Ethos
Lucy Bee's brand ethos is centred ethical, sustainable, and natural promoting a healthy relationship community by putting their consum tuning into their needs dire
Brandvalues
Ethical & Eco Awareness and Initiative—including cruelty-free, sustainability, palm oil-free, and fair trade.
Transparency & Quality informative and open about sourcing, production, and selling to create trust and empower people to make informed choices when selecting natural products for their skin.
COMPETITOR RESEARCH
MOOD BOARD
Vuori
Lululemon
SPORTSWEAR TRENDS
In 2026, sportswear is defined by bold colours, layered silhouettes, baggy and functional designs, and hybrid athleisure that blends performance with everyday wear.
Key Colour and Style Trends
Functional and Hybrid Apparel
Sustainability and Inclusivity
OUR IDEA
Mission statement
Empowering women to move with confidence through feel-good, thoughtfully designed activewear.
CUSTOMER PERSONA
Demographics
Psychographics
CONSUMER MOOD BOARD
FABRICS WE’RE USING
Modal and Lyocell blends
Recycled Polyester (rPET)
Biodegradable Polyester
Trend research and market analysis
CRITICAL PATH
Concept development Design and development
Bulk Approvals/Bulk Fabric And Test Reports
Trim cords, print strike-offs
Test Fabric
Source materials and trims
Approvals of lab dip
DESIGN IDEAS
DIGITAL DESIGN IDEAS
POS
Instagrampost/reels/stories
TikTok
Printmedia/posters Popupevent
Objectives-
Achieve£50,000inonlinesalesinthe first3months Digital
Increasebrandawarenessby10%in thefirsttwoweeksoflaunch
Generateonlineengagement, increasingtheimpressionrateby doublebytheendoftheyear.
TEASER POST LAUNCH POST
Lucybeecoconut
Lucybeecoconu Lucy BEEING active is now live!
Made to move with you, support you and empower you, with our thoughtfully designed activewear.
Click the link in our bio to purchase before the first drop is gone!
#LucyBEEINGActive #launch #wellnessinmotion
DIGITAL MARKETING - EMAIL MOCK
PHYSICAL MARKETING - POP-UP EVENT IDE
Lucy Bee-ing active - ‘Hive hub’
The pop-up idea is for Lucy Bee to promote her new activewear line on Oxford Street, with John Lewis inviting people into a temporary mini store, along with a fitnessbased studio where the brand will offer exclusive ‘Hive Club’ Pilates/yoga sessions, linking relevance to the activities that the target audience would engage in while wearing the activewear.
Theeventwillenticevisitorsinitiallythroughthe recognisable,vibrant,honeycomb-inspiredstoredesign withdistinguishablebrandedposters,aswellasincentive freebiesincludinginspireddrinksfromLucy’snewest releaseofmatchaandvitaminsupplements,andcreatinga senseofurgencythroughlimitededitionmerchandise (waterbottlesandduffelbags)tooptimiseasmuch awarenessforthebrandandcreatebuzz.
POP-UP SHOP
POSTER MOCKUP
CREATIVE OOH MARKETING
‘Air bee n bee ‘
WEBSITE MOCK-UP
Summary:
Thanks For Listening
