Discover ways to extend your brand in the
SPONSORSHIP BROCHURE
BOONE, IOWA SEPTEMBER 1-3, 2026
Information Classification: General
SPONSORSHIP MENU •
Admission Tent Banners
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Headlining Concert Sponsor
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American Flag Crane
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Hydration Stations
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Best of the Farm Progress Show
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Information Booth Signs
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Electronic Message Boards
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Mobile App
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Electronic Message Board Ads
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Official Truck
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Equine Clinician
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Online Directory
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Events Tent Rental
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Online Exhibitor Listing Upgrade
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Farm Progress Show Email Blast
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Parking Crew Hats
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Farm Progress Show Preview Show
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Parking Crew T-Shirts
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Field Demo Crew Safety Apparel
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Parking Lot Row Markers
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Field Demo PA System Banner
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Recycling
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Field Demo Pennant Rope
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Renewable Electricity Sponsorship
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Field Demo Schedule
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Social Media Posts
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Fuel Sponsorship–First/Subsequence Fill
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Solar Charging Station
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Garbage Tote Signs
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Welcome Signs
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Giveaway at Entrance Gates
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Wi-Fi
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Hand Sanitizers
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Women In the Field
Information Classification: General
ADMISSION TENT BANNERS Welcome visitors to the Farm Progress Show and highlight your company’s presence with prominent banners inside the admission tents. •
Includes one banner at each of the three main entrances (Gates 1, 5, and 9).
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Banner dimensions: 4’ h x 15.5’ w.
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Sponsor provides artwork; Farm Progress handles production and installation.
Cost: $7,500 (1 Sold – 3 Available)
Information Classification: General
ADMISSION TENT BANNERS This sponsorship features a large American flag flying over the exhibit field, creating a patriotic and memorable impression. •
Includes two 4’x4’ sponsor signs (Farm Progress produces and installs; sponsor provides artwork).
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One social media post on Facebook and X highlighting the sponsorship.
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Crane and flag provided by Farm Progress.
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Option to add additional signs or flags at the crane base (sponsor responsible for production and installation).
Cost: $5,500 Information Classification: General
BEST OF FARM PROGRESS SHOW Feature your company in a segment hosted by Mike Pearson, showcasing your brand to a wide audience. •
Five airings starting TBD at 8 PM ET.
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Featured in "This Week in Agribusiness" by March 2027, airing on RFD-TV and 122 affiliates.
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Duration: 3-4 minutes.
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Incorporates video/audio recordings of your exhibit and/or your b-roll content.
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The segment will be posted on Farm Progress websites.
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A recording of the segment is provided.
Cost: $13,500 net Information Classification: General
ELECTRONIC MESSAGE BOARDS Be the exclusive sponsor for two video screens located at Gates #1 and #8, ensuring maximum visibility at key entry points. •
Board Size: 12’ h x 16’ w.
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Sponsor receives half of the airtime on the Jumbotron.
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Material runs on a loop throughout the day and can include video or static messages.
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:30 spots are split between Farm Progress Show messages and other non-competitive advertisers
Cost: $40,000
Information Classification: General
ELECTRONIC MESSAGE BOARDS ADS Make a bold first impression with your ad displayed on highvisibility electronic message boards at key entry points. •
Two message boards located at Gate #1 and Gate #8.
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Supports video or static messages.
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Ads run at least three times per hour over all three show days.
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Category exclusivity available—contact your sales rep for details.
Cost for :30 - $1,000 Cost for :60 - $1,800 Information Classification: General
EQUINE CLINICIAN Showcase your brand by sponsoring a renowned horse trainer during popular, twice-daily horse training demonstrations. •
Product display at the demo area (size based on product type).
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Two-minute commercial promoting your company and products at each demo.
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Mention in the show program and signage at the demo area.
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Included in social media posts promoting the demonstrations.
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Farm Progress provides a round pen and sound system.
Cost: $12,000 Information Classification: General
EVENTS BUILDING RENTAL Host private events in the Events Building located outside Gate #6, ideal for breakfasts, lunches, or special meetings. •
Accommodates up to 240 people with round tables and chairs.
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Includes a sound system with a microphone.
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Additional AV equipment available for an extra charge.
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Catering must be arranged through the Farm Progress Show caterer.
Cost: $2,000
Information Classification: General
FARM PROGRESS SHOW EMAIL BLAST Promote your presence with a targeted email blast reaching thousands of producers across key agricultural states. •
Sent to producers in IA, IL, IN, KY, MI, MN, MO, OH, WI, TN, and AR, totaling 240K impressions.
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Sponsor appears in three emails.
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Ad specs: 300x250 pixels, 200 KB max, JPEG/PNG format, 25word optional text, hyperlink, and high-res logo.
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Deployed in June, July, and August.
Includes two GOLD sponsor programmatic ads with logo for an additional 240K impressions.
Cost: $5,000 (limited to 6) Information Classification: General
FARM PROGRESS SHOW PREVIEW Showcase your products in a 1-hour RFD-TV program featuring interviews with product specialists and highlighting new show features. Program Details: •
Up to 5 noncompetitive sponsors, each with an 8–10-minute segment.
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Includes interview conducted by Mike Pearson, either in studio or remotely.
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A dedicated 3-minute segment on "This Week in Agribusiness."
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Promoted across TV, print, digital, and social media platforms.
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FPS team will host a segment highlighting new features and events planned for the show.
Cost: $2,000 Information Classification: General
FIELD DEMO CREW SAFETY APPAREL Maximize visibility with your logo displayed on the safety apparel worn by the Field Demo Crew during demonstrations. Program Details: •
Crew wears orange safety vests or brightly colored shirts with sponsor imprint.
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Includes FPS hats with sponsor logo on the side.
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Sponsor provides artwork; Farm Progress handles production and distribution.
Cost: $2,000
Information Classification: General
FIELD DEMO CREW PA SYSTEM BANNER Position your brand prominently with banners displayed on the Field Demo PA system, centrally located for maximum visibility during demonstrations. •
Two banners hung on the PA system structure.
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PA system used for combining and tillage demonstrations.
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Positioned in the middle of the crowd for excellent visibility.
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Banner size: 4’ w x 3’ h.
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Sponsor provides artwork; Farm Progress handles production and installation.
Cost: $5,500
Information Classification: General
FIELD DEMO PENNANT ROPE Showcase your brand at the heart of the field demonstrations with custom pennant rope designed for crowd safety. •
Pennant rope keeps crowds at a safe distance during combining and tillage demos.
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Sponsor logo/design featured on each pennant.
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Sponsor provides artwork; Farm Progress handles production and installation.
Cost: $6,500
Information Classification: General
FIELD DEMO SCHEDULE Promote your brand on the Field Demo Schedule, a key resource for visitors to plan their day at the Farm Progress Show. •
Handout includes field demo activities, locations, and times.
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Distributed at all information booths.
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Sponsor’s logo prominently featured on the schedule.
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Sponsor provides logo/design; Farm Progress handles production and distribution.
Cost: $6,000 Information Classification: General
FUEL SPONSORSHIP Support field demonstration participants by providing fuel while showcasing your brand at the fueling station. •
Sponsor staffs the fuel station before and during the event.
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Handles billing and payment for fuel used by exhibitors.
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Opportunity to place branded stickers on vehicles using sponsor-provided fuel.
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Option to offer soy biodiesel in collaboration with Farm Progress staff.
Cost: TBD Information Classification: General
GARBAGE TOTE SIGNS Maximize visibility with your logo displayed on garbage totes placed at high-traffic areas throughout the Farm Progress Show. •
500 garbage totes placed at intersections, food courts, and sponsored tents.
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Advertising area: 21” x 10” horizontal, with artwork on both sides for 1,000 total impressions.
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Farm Progress handles placement, garbage service coordination, and tote production.
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Sponsor provides artwork for branding.
Cost: $15,500 Information Classification: General
GIVEAWAY AT ENTRANCE GATES Ensure visitors leave with a lasting impression of your brand by providing giveaways distributed at entrance gates. •
7,500 giveaways handed out over three event days.
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Sponsor provides giveaways, subject to Farm Progress approval.
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Farm Progress coordinates distribution with volunteer groups.
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Giveaways offer long-term value and visibility beyond the event.
Cost: $6,500 Information Classification: General
HAND SANITIZERS Promote your brand in high-traffic areas with sponsorship of hand sanitizer stations placed throughout the showgrounds. •
40 hand sanitizer stations located in key areas, including food courts.
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Sponsor message displayed on an 8.5” x 11” space on each unit.
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Farm Progress handles placement and servicing of the stations.
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Sponsor provides artwork for branding.
Cost: $10,000 Information Classification: General
HEADLINING CONCERT SPONSOR Take center stage as the Headlining Concert Sponsor, offering unparalleled branding and exclusive opportunities to connect with attendees. This sponsorship includes a wide range of benefits and customizable options to maximize your visibility and impact. •
Naming Rights: Prominently recognized as the official sponsor of the concert.
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Marketing Materials: Your name and logo will be featured on all concert-related materials.
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VIP Chalet: Enjoy a VIP chalet with priority placement, offering an exclusive experience for your guests.
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Additional Details: Farm Progress will collaborate with the sponsor on all aspects of the concert.
Cost: TBD - If interested, contact your sales rep Information Classification: General
HYDRATION STATIONS Hydration stations provide attendees with convenient water refill options while offering sponsors excellent branding opportunities. •
Three hydration stations with 10x10 sponsor-branded tents and 4’x4’ signs.
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Sponsor graphics displayed on each hydration station.
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Farm Progress sources, places, and services the stations during the show.
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Sponsor provides artwork for branding.
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Optional – Sponsor may provide water bottles to be given out at each filling station.
Cost: $21,500 Information Classification: General
INFORMATION BOOTH SIGN Boost your brand visibility with signage displayed on all seven Information Booths, key visitor hubs at the Farm Progress Show •
One sign on each of the seven Information Booths.
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Sign dimensions: 72” wide x 36” tall.
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Sponsor provides artwork; Farm Progress handles production and installation.
Cost: $5,250
Information Classification: General
MOBILE APP The Mobile App offers a focused and impactful way to connect with attendees as they navigate the event. •
Rotating Banners: Banners placed at the footer of main content cards. Linked to Exhibitor Listing page.
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Push Notifications: During the show, two scheduled notifications per day (morning and afternoon) to engage attendees.
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Diamond Upgrade: Enhanced visibility and functionality within the app.
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Exclusivity: Limited to five sponsors, ensuring high visibility and reduced competition.
Cost: $3,500 (2 Sold – 3 Available) Information Classification: General
OFFICIAL TRUCK Drive brand awareness by providing vehicles for Farm Progress Show staff, ensuring high visibility throughout the event. •
Vehicles designated as the “Official Truck of the Farm Progress Show.”
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Featured article in the Farm Progress Show program highlighting your vehicle.
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Sponsor-branded signage displayed on all vehicles.
Cost: TBD Information Classification: General
ONLINE DIRECTORY – ADDITIONAL OPPORTUNITIES The Online Directory appears on the Farm Progress Show website and mobile app and features the Exhibitor listings, Interactive Show Map and Show Planner.
Information Classification: General
ONLINE DIRECTORY – ADDITIONAL OPPORTUNITIES The Online Directory appears on the Farm Progress Show website and mobile app and features the Exhibitor listings, Interactive Show Map and Show Planner.
Information Classification: General
ONLINE EXHIBITOR LISTING UPGRADE All Exhibitor Listings include Contact Information, Website, Social Media, Booth Number, Product Categories and Company Description. Features
Standard Free
Gold $495
Diamond $995
Company Logo
✓
✓
Assess to Online Leads
✓
✓
Featured Exhibitor Listing
✓
Premier Placement in Search Results
✓
Highlighted Booth with Corner Peel
✓
Business Cards
1
2
4
Collateral
1
8
12
Product Gallery with Images / Descriptions
1
4
4
1
4
Product Gallery with Video / Descriptions Brands
4
4
4
Show Specials
1
2
4
Information Classification: General
PARKING / ADMISSION CREW HATS Increase visibility with branded hats worn by parking and admission crew volunteers during the Farm Progress Show. •
Bright, highly visible hats featuring your logo.
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Over 400 exposures across three event days.
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Sponsor provides hats for distribution.
Cost: $3,000 Information Classification: General
PARKING CREW T-SHIRTS Be the first brand visitors see with sponsorship of t-shirts worn by parking and admission crew volunteers. •
Bright, highly visible t-shirts featuring your logo.
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Worn by volunteers in parking lots and admission gates.
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Over 400 exposures across three event days.
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Sponsor designs; Farm Progress produces and distributes.
Cost: $11,250 Information Classification: General
PARKING LOT ROW MARKERS Help visitors remember their parking location with customized row markers placed throughout the parking lot. •
Over 200 2’x2’ signs placed throughout parking lots.
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Signs attached to posts for easy visibility.
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Sponsor provides artwork; Farm Progress handles production and installation.
Cost: $17,500 Information Classification: General
RECYCLING Showcase your commitment to sustainability with branded recycling bins placed in high-traffic areas across the exhibit field. •
50 recycling bins placed in food courts, the Varied Industries Tent, and the Hospitality Tent.
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Advertising area: 11”x17” on both sides of each bin (100 total impressions).
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Sponsor provides artwork; Farm Progress handles production, placement, and recycling services.
Cost: $20,000 Information Classification: General
RENEWABLE ELECTRICITY SPONSORSHIP Align your brand with sustainability by sponsoring the Farm Progress Show’s renewable electricity initiative, reducing the event’s carbon footprint. •
Green-material signage displayed at the event.
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Featured article in the Farm Progress Show program.
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Sponsorship highlighted on the website, social media, and Media Day.
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Press release and targeted e-blast promoting the partnership.
Cost: $8,000 Information Classification: General
SOCIAL MEDIA POSTS Boost your visibility with targeted social media sponsorship, promoting your brand and special events before and during the show. •
Facebook: Three posts prior to the show. Photo, website link and text included (25 word maximum) and one video prior to show. (sponsor provides video, 2 minutes maximum).
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Facebook Live: One segment filmed during the show
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X: Three posts prior to show.
Cost: $5,000 Information Classification: General
SOLAR CHARGING STATION The Solar Charging Station Sponsorship is a forward-thinking opportunity to promote sustainability while providing a valuable service to Farm Progress Show attendees. •
Sponsor’s message displayed at the base of the unit.
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One 4’x4’ sign at each charging location.
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Recognition in the show program article as the sponsor.
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Social media promotion: one post prior and one Facebook Live during the show.
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Sponsor can distribute charging cords at their booth to drive traffic.
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Placement of units determined with sponsor input.
Cost: $10,000 Information Classification: General
WELCOME SIGNS Located as visitors enter the Farm Progress Show, these signs are in high traffic areas for maximum visibility. •
Signs located next to entrances for maximum visibility.
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Dimensions: 4’x4’.
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Sponsor provides artwork; Farm Progress handles production and installation.
Cost: $7,500
Information Classification: General
WI-FI Provide complimentary Wi-Fi to visitors while showcasing your brand prominently across the exhibit field. •
Complimentary Wi-Fi Service: Wi-Fi will be available throughout the exhibit field, ensuring connectivity for all visitors.
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Promotion: Program article, social media promotion, Farm Progress Show email e-newsletter and push notifications.
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Includes: Production and installation by Farm Progress; sponsor provides artwork.
Cost: $145,000 Information Classification: General
WOMEN IN THE FIELD A meaningful opportunity to highlight and celebrate the vital contributions of women in agriculture while showcasing your support for diversity and inclusion. •
Farm Progress collaborates with sponsor on speakers, presentations, and stage setup.
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Promotion includes: •
Press release distributed by Farm Progress.
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Show program article.
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Social media posts prior to the show.
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Ad in the Farm Progress Show email newsletter.
Cost: $25,000 Information Classification: General
Solutions.FarmProgress.com/contact
Be Part of the Progress
BOONE, IOWA SEPTEMBER 1-3, 2026
Information Classification: General