

Annual Report
Notice of Annual General Meeting
05
November
Notice is hereby given that the fiftieth Annual General Meeting of shareholders of Farmlands Co-operative Society Limited will be held at 3pm on Tuesday 5th November 2013, at Club Mount Maunganui, Tauranga.

Shareholders are invited to join the Directors and Executive personnel of the Society for cocktails at the conclusion of the meeting. At this function, shareholders will be entered into a complimentary sweepstake in the Melbourne Cup that will run at 5.00pm. The shareholder who wins the sweepstake will receive a trip for two to Melbourne including six nights accommodation*. The prize includes transfers, a show and a meal on the Colonial Tram, value $3,300. We look forward to your attendance at our Annual General Meeting.
Please RSVP by Friday 25th October to rsvp@farmlands.co.nz or 0800 278 583.
Business
1. To receive and adopt the Annual Report for the year ended 30 th June 2013.
Resolution to be put: That the Annual Report for the year ended 30th June 2013 be adopted.
2. To appoint the auditors.
Resolution to be put: That the auditors, PricewaterhouseCoopers, continue in office and that the directors be authorised to fix their remuneration.
* Terms and conditions apply
3. To transact any other business that may be properly considered at the Annual General Meeting.

By order of the board Stephen Higgs, Secretary Christchurch 26 September 2013







While the big news for the financial year has been the merger of two prominent co-operatives, the work behind the scenes shows a united team, passionate about providing the best services and prices for its shareholders.
Aware of the combined services and buying power available, shareholders’ loyalty and acceptance is being rewarded. As the shareholders are the only reason this co-operative exists, it is important to ensure the performance of your business is as strong as possible – it directly affects ours.
We recognise the value of local service in an environment that is becoming increasingly global in focus. With a shared vision, we will continue to provide locally, for locals.


Chairman and Chief Executive Officer’s Report


Esler Chief Executive Officer

The 2013 year has been a significant one in the history of Farmlands and CRT, with the shareholders of the two co-operatives voting to merge the businesses, effective from the 1st of March this year. This begins a whole new chapter in the evolution of the farmer owned rural supply co-operatives.
Farmlands and CRT each have 50 years of history, growing from small regional entities to strong North and South Island businesses. Your new national co-operative now enters its second half century well positioned, with the scale required to deliver increased value to shareholders.
operate more efficiently and deliver more innovation in our service to shareholders. These advantages will be achieved in the background – and the pursuit of these goals will not disrupt the commitment to excellent service given by our staff through our network of 80 branches and associated
The merged business will buy better, operate more efficiently and deliver more innovation in our service to shareholders. ” “
The rural supplies market is now fiercely price competitive, thanks largely to the successful role the co-operatives had in challenging and changing the traditional rural supplies model. Low gross margins are now the reality of the rural supplies market and the co-operative requires scale and innovation for it to continue to exert competitive pressure in the future.
The merged business will buy better,
services. We know the importance of the relationship between our shareholders and our staff and in a market that is very price competitive, the importance that is placed on knowledge and trust in those relationships. We would like to acknowledge the excellent performance of our staff throughout the merger process, as they have continued to deliver business as usual through this change.

Lachie Johnstone Chairman
Brent
We are proud to present this first annual report of Farmlands Co-operative Society Limited. Due to merging, this first year’s accounts make it difficult to compare with the previous year’s performance.
The accounts reflect 15 months trading of the CRT business, 1st April 2012 –30th June 2013 and four months trading of the legacy Farmlands business from 1st March 2013 – 30th June 2013. The last year comparative figures in the accounts are just those of CRT for the 12 months ended 31st March 2012, the date of the last annual report.
The 1st of July 2013 marks the beginning of reporting as a fully merged entity. During this transition we have monitored and managed the business performance based on a rolling 12 months of the combined business results:
Total Turnover
2.17 billion

Operational efficiencies and some changes in the mix of business assisted in lifting gross profit by 6.2 percent during this period.
Gross Profit (before monthly rebates)
Total Monthly Rebates
74.69 million
In the 12 months ended 30th June 2013, we grew total turnover by 3.0 percent. This result reflects the more subdued market conditions of the year, in comparison with last year’s record performance.
Merger benefits achieved to date are exceeding our expectations in most areas and overall the expenses of merging are in line with our forecast, albeit some have been incurred earlier than the original plan, as operational and integration priorities shift.
The fuel business rebranding commenced on 1st July, with the Farmlands Fuel brand being adopted. The Skeltons brand was changed in favour of Farmlands Horticulture and this was introduced to the Tasman and Marlborough regions. Retail stores in that area will be amongst the first in the South Island to receive the Farmlands brand.
Considerable progress has been made by our Information Technology team in planning the integration of the back office systems and the move to a single systems platform. A common branded card is expected to be launched early in the second quarter of 2014.
Since balance date, we have enjoyed increased strength in sales and the new financial year has started soundly. The cooperative is now finalising the acquisition of the animal nutrition business and brand of NRM, returning this 114 year old brand to New Zealand farmer ownership. The purchase will improve the utilisation
and operational efficiency of our current manufacturing assets and it will deliver benefits to a wide range of shareholders.
The Board have decided not to make any bonus distribution relating to the 30th June result. On 28th February at the time of merging, a total of $39.7 million was distributed, comprised of a bonus issue of $31.6 million and a bonus rebate of $8.1 million.
We appreciate the support of our shareholders through the changes subsequent to merging. We are very focussed on maximising the opportunity presented by the merger whilst preventing any negative impact on shareholders, our staff and our trading partners. There will inevitably be difficult decisions to face through the process as we are committed to achieving the maximum benefit for all of our shareholders. Mistakes are always possible but we are committed to minimising these and we will quickly resolve any that may occur. We are confident that with your support we can deliver well beyond the merger benefits projected.


Lachie Johnstone Chairman Brent Esler Chief Executive Officer
Brent Esler addresses shareholders and staff at the Feilding branch opening
Summary Financial Statements
Summary Statement of Changes in Equity and Members’ Interests
REPORTING ENTITY
The Summary Statements presented are those for Farmlands Co-operative Society Limited and its subsidiaries for the fifteen months to 30th June 2013. On 1st March 2013, Farmlands Trading Society Limited was merged into Combined Rural Traders Society Limited and a change of name to Farmlands Co-operative Society Limited was registered, with a change of balance date to 30th June. Comparative figures for the year to 31st March 2012 are prior to this merger. Consequently, the figures presented are not directly comparable to the previous year.
MERGER OF SOCIETIES
While this was a merger of the two Societies, for accounting purposes Farmlands Co-operative Society Limited acquired all the assets of Farmlands Trading Society Limited and assumed responsibility for their liabilities. There were nonrecurring expenses in connection with the merger of $3,063,000 included in the costs to run the Society in the 15 months to 30th June 2013.
A summary of the effects incorporating the merged Society at 1st March 2013 is as follows:
NOTES TO SUMMARY FINANCIAL STATEMENTS
The specific disclosures included in this summary financial report have been extracted from the full financial report, which was authorised for issue on 26th September 2013. The full financial statements have been prepared in accordance with full NZ GAAP as a profit-oriented entity and the Group has made an explicit and unreserved statement of compliance with IFRS’s in the full financial report. The full financial statements have been audited and an unmodified audit opinion has been issued. These summary financial statements comply with FRS 43. Figures are in New Zealand dollars. The summary financial report cannot be expected to provide as complete an understanding as provided by the full financial report of the Group.
EVENTS SUBSEQUENT TO BALANCE DATE
On 5th September 2013, the Society acquired part of the business of Viterra (NZ) Limited. Property, plant and equipment and the business of “NRM” have been acquired for a consideration of $4.4 million. In addition to this, inventory for normal trading activity up to a value of $12 million will be acquired. The purchase will be completed over the next two months.
If you require a full set of accounts, please write to: The Secretary, Farmlands Co-operative Society Limited, Private Bag 1968, Dunedin 9054, giving your name, address and CRT/Farmlands shareholder number and we will forward a copy to you.
The Board of Directors of Farmlands Co-operative Society Limited authorised this summary of the financial statements on 26th September 2013.

Lachie Johnstone Director

Don McFarlane Director

Stephen Higgs Secretary
Independent Auditors’ Report on Summary Financial Statements
to the shareholders of Farmlands Co-operative Society Limited
We have audited the accompanying summary financial statements, which comprise the summary statement of financial position as at 30th June 2013, the summary statement of comprehensive income and summary statement of changes in equity and summary cash flow statement for the fifteen months then ended and related notes, which are derived from the audited financial statements of Farmlands Co-operative Society Limited for the fifteen months ended 30th June 2013.
The summary financial statements do not contain all the disclosures required for full financial statements under generally accepted accounting practice in New Zealand. Reading the summary financial statements, therefore, is not a substitute for reading the audited financial statements of Farmlands Co-operative Society Limited.
Directors’ Responsibility for the Summary Financial Statements
The Directors are responsible for the preparation of a summary of the audited financial statements in accordance with FRS-43: Summary Financial Statements.
Auditors’ Responsibility
Our responsibility is to express an opinion on the summary financial statements based on our procedures, which were conducted in accordance with International Standard on Auditing (New Zealand) 810: Engagements to Report on Summary Financial Statements. Other than in our capacity as auditors we have no relationships with, or interests in, Farmlands Co-operative Society Limited.
Opinion on the Financial Statements
Our audit of the financial statements for the fifteen months ended 30th June 2013 was completed on 30th September 2013 and our unmodified opinion was issued on that date. We have not undertaken any additional audit procedures from the date of the completion of our audit.
Opinion
In our opinion, the summary financial statements have been correctly derived from the audited financial statements of Farmlands Co-operative Society Limited for the fifteen months ended 30th June 2013 and are consistent, in all material respects, with those financial statements, in accordance with FRS-43.
Restriction on Distribution or Use
This report is made solely to the shareholders of Farmlands Co-operative Society Limited, as a body. Our audit work has been undertaken so that we might state to the Society’s shareholders those matters which we are required to state to them in an auditors’ report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Society and the Society’s shareholders, as a body, for our audit work, for this report or for the opinions we have formed.

Chartered Accountants
Dunedin 30th September 2013
Governance and the Board of Directors
Farmlands has eight shareholder Directors, elected and approved by shareholders and two independent Directors appointed by the Board. Shareholder Directors retire by rotation after three years, that rotation beginning for the new merged co-operative in 2014.
The eight shareholder Directors are located equally between the North and South Islands, four in each, as required by the rules.
The independent Directors are also based one in each island.
Board Responsibilities
The Board has responsibility for the affairs and activities of the co-operative, while the day to day operations and administration are delegated to the Chief Executive.
The Farmlands Board follows best governance practice and the four pillars of governance, as advocated by the New Zealand Institute of Directors, establish the basis for that best practice. The four pillars are:
• Determination of purpose
• An effective governance culture
• Holding to account
• Effective compliance
More specifically, the responsibilities include directing and supervising management in the following areas:
• Ensuring that the co-operatives goals are clearly established and strategies put in place to achieve them
• Establishing there are policies to improve performance
• Monitoring the performance of management
• Overseeing and monitoring the co-operative’s financial position
• Ensuring that the co-operative adheres to appropriate values, ethics, and corporate behaviour
• Ensuring that there are risk management and compliance policies in place
Board Committees
The Farmlands Board operates with three committees;
• Audit and Risk Management - Peter Wilson (Chair), Joe Ferraby, John Foley and David Jensen
• Remuneration - Lachie Johnstone (Chair), Craig Boyce, Nikki Davies-Colley and Don McFarlane
• Shareholder - Howie Gardner (Chair), Joe Ferraby and Tony O’Boyle
The Audit and Risk Management Committee assists the Board in matters relating to auditing, financial reporting and risk.
The Remuneration Committee reviews the performance and sets the remuneration of the Chief Executive, reviews the remuneration of the Executive team and recommends remuneration of Directors to shareholders.
The Shareholder Committee is charged with considering the relationship between shareholders and the co-operative. The Board is united in its belief that a critical component of what can influence the co-operative’s success is how the shareholder relationship is managed - especially communication. Information is provided to shareholders through the monthly shareholder magazines, the Farmlands website, the Annual Report and the Annual General Meeting of the co-operative.
Board Meetings
Farmlands Board meetings are scheduled at the beginning of each month with extra meetings held if required. Management reports from across the business are provided to Directors in the week leading up to the monthly meetings. Senior management from the co-operative are introduced to answer specific queries on those reports and to provide insight into relevant issues.

Farmlands Board of Directors
Lachie Johnstone
Lachie Johnstone joined the Farmlands Trading Society Board in 2000 and was Chairman from 2003 until 2013. He became the inaugural Chairman of the newly merged entity in March of this year. He has a commerce background and worked as an accountant before moving onto the family farm in the Waikato, which expanded to 935ha involving an intensive bull beef system, breeding ewes, cows and trading cattle.
Lachie is currently managing Director and majority shareholder of the food logistics company, Wholesale Frozen Foods Limited. He was previously a Meat New Zealand mentor group member and has been involved in community-based farm research projects conducted through AgResearch and the Foundation for Research, Science and Technology. He is also a councillor on the New Zealand Co-operatives Association and has served as a Board member (and Chair) on school boards.
Don McFarlane
A Nuffield and Kellogg Scholar, Deputy Chairman Don McFarlane has directorships with New Zealand Honey Co-operative, Moeraki Ltd and Presbyterian Support SC. He chairs Clough Holdings/Duncan Ag, which manufactures farm equipment and seed drills for NZ farmers and exports to several countries. He is a Director of Hunter Downs Irrigation Ltd, which has consents to irrigate 35,000ha south of Timaru.
Don, his wife Di and son Hamish farm 700ha fully irrigated near Temuka. The farm produces carrots, cereals, potatoes, grass seeds and blackcurrants. Dairy support and cow wintering, as well as winter lamb finishing are the main grazing activities.
Nikki Davies Colley
Nikki and her husband Peter have been Farmlands shareholders since 2004. Nikki is well known in the Northland business and farming community.
She has been a Board member of Northpower Ltd for the past 15 years and

holds a Masters in Business Administration. Nikki is also a Director of Landcorp Farming Limited, West Coast Energy Pty. Limited and Whangarei Local Fibre Company Limited.
Nikki is experienced in strategic analysis, project management, motivation and ensuring that agreed strategies are carried through to implementation.
Joe Ferraby
A Kellogg Scholar, Joe and his wife Carolyn live on their 690ha irrigated sheep and beef property in the Awatere Valley in Marlborough. Joe is also a Trustee and Director of a large neighbouring property and a Director of a large corporate farming business with properties in New Zealand and Australia. He chairs Terra Vitae Vineyards, a publicly owned viticultural company owning 400ha of vineyards in Marlborough and Hawke’s Bay, is Chairman of ANZPAC Oils Ltd - the Farmlands owned distributorship of Gulf Oil for New Zealand, Australia and the Pacific Islands and is Chairman of a large family owned construction company and its subsidiaries based in Blenheim. His past governance roles have included PPCS, Silver Fern Farms, the Silver Fern Farms North
Island Shareholders Council, Destination Marlborough Trust, Marlborough Lines, Nelson Electricity and Northbank Forests Ltd.
John Foley
John and Ruby run a farming operation comprising a 500ha intensive cropping, dairy support and livestock fattening property in Tokarahi, North Otago. This operation supports their 200ha dairy farm. Alongside this they run an agricultural services business.
John has had many governance roles and has previously won the East Coast FMG Royal Excellence Award and went on to win the AC Cameron Award. He is a graduate of the Rabobank Executive Development Programme, a member of the NZ Institute of Directors and is Vice President of the Oamaru Jockey Club.
Howie Gardner
Howie, his wife Marion and son Rhys run a 12,300 stock sheep and beef unit in the Puerua Valley, South Otago. The operation includes a Perendale stud flock.
The wool industry is of particular interest to Howie and he is a Director of

Independent Directors
Don
both Primary Wool Co-operative and joint venture company Elders Primary Wool. He has been closely involved with the creation and development of the Just Shorn wool carpet and rug brand, currently operating in the United States.
Howie also chairs the Farmlands Shareholder Committee.
David Jensen
David Jensen joined the Farmlands Board in 2006 and was Chairman of its Audit Committee.
David lives at Pyes Pa, Tauranga, where he has a 300ha dairy farm, 14ha of kiwifruit and 5ha of avocados.
David is a Director of Livestock Improvement Corporation and was a Director of Satara Co-operative, a New Zealand kiwifruit and avocado co-operative. He remains Chairman of Satara Kiwifruit Supply Limited, a related but separate entity. He is also on the Executive of Tauranga-Katikati Vet Club.
Previous positions include Director on the Livestock Improvement Regional Board, farm consultancy for the
New Zealand Dairy Board, a councillor of the New Zealand Dairy Group, manager of the National Dairy Excellence Awards and Grower Director and past Chairman of AvoFresh.
Tony
O’Boyle
Tony O’Boyle joined the Farmlands Board in late 2010. Tony, together with his wife Pattie have experience in both dairy and drystock, having grown up in the Central Plateau. They still operate a dairy farm under a 50/50 agreement in the area but now reside in the Wairarapa, where they farm a 1000ha hill country sheep and beef farm.
Tony has had various industry roles, including with NZDG, a Chairman of the Fonterra Shareholders’ Council and various Board sub-committees. Past and present directorships include being a Director of both Rotorua Vet Club and ANZPAC Oils.
Tony is no stranger to the ethos of the co-operative structure, as his grandfather wrote the Co-operative Act 1956.
Craig Boyce
Craig Boyce has been a Director or Chairman of a variety of New Zealand companies operating in diverse market environments. His current involvement includes Ovation New Zealand (formerly Bernard Matthews), Progressive Leathers, Horizon Farms, Datacom, Orion, Smiths City, Snowy Peak and Transdiesel.
Peter Wilson
Peter Wilson joined as an independent Director of the Farmlands Board in 2007. He is a chartered accountant and professional company Director, serving on the boards of several national companies and lives in Otaki. Peter is past Chairman of Westpac New Zealand Limited and past Director of Westpac Banking Corporation of Australia. He is Deputy Chairman of Meridian Energy Limited. He previously worked in public practice in Hawke’s Bay and held numerous Directorships of Hawke’s Bay companies, was Chairman of Healthcare Hawke’s Bay and the Port of Napier Limited. Peter also chaired the former Hawke’s Bay Farmers’ Meat Company during industry restructuring in the late 1980s.
BACK L-R: John Foley, David Jensen, Craig Boyce, Joe Ferraby, Nikki Davies Colley, Tony O’Boyle
FRONT L-R: Howie Gardner,
McFarlane (Deputy Chairman), Lachie Johnstone (Chairman), Peter Wilson
Retail

Geoff Taylor General Manager Retail
The Year in Review
Following the amalgamation of CRT and Farmlands in March 2013, the retail team has been busy ensuring that our frontline teams remain focused on delivering value to our combined shareholders. It has been great to see the cultures of the two co-operatives coming together and enables us to build a new culture that ensures our shareholders are our focus in retail.
While Farmlands is now the largest rural supply company in New Zealand, adding value to our shareholders remains the main focus of the business. Our vision in Retail is “to maximise our shareholders’ profitability through offering rural solutions using innovative co-operative principles” and is made up by three core areas.
• having a strong Technical Sales team both in-field and in-branch
• ensuring our branches have good in stocks of leading branded products at competitive pricing
• having a strong focus on customer service
The retail sales force boasts more than 100 Technical Field Officers (TFOs), along with product specialists and retail staff in 80 retail stores nationwide. Our team of TFOs provide on-farm advice - they are devoted to helping farmers achieve production objectives by providing solutions tailored to individual farm conditions. TFOs have expert knowledge
“
...to maximise our shareholders’ profitability through offering rural solutions using innovative co-operative principles...”
and understanding of modern farming systems to help provide industry leading solutions. Together they provide a network of shared knowledge that shareholders can call on at any time.
A product knowledge development programme was introduced into our branches to ensure our staff can provide


the best advice to our shareholders. Employees who are passionate about developing their knowledge in key areas and take responsibility for their own personal development are formally identified. We then tailor activities that help develop their knowledge.
This previous year has seen further expansion to our store network with a new branch in Wellsford. There have also been relocations to new purpose built stores in both Taumarunui and Gisborne and branch refurbishment in Te Puna.
Result
The last year results were pleasing, given a number of farming sectors experienced challenging times and the impact of drought conditions across large parts of the country. Despite these challenges we achieved 3.5 percent growth in retail sales, which reflected well on the efforts of all our retail team. Retail costs were well managed, with all teams under-spending for the year.
Highlights of the year
• The expansion of our Technical Sales team both in-field and in-branch
• The introduction of new ranges of leading branded products at competitive pricing
• The expansion of Farmlands Horticulture
• Continued growth in both sales and market share

Looking Ahead
We now have our senior management team in place for retail following the merger and it is a great mix of senior members from both co-operatives, with a couple of new faces. The new team’s focus is concentrated in three areas:
• Leveraging of our larger buying power and obtaining better deals for our shareholders
• Identify operational efficiencies that can be gained from the merger
• Identify ways that we can maximise our shareholders’ profitability

Luke Hansen National Horticulture Manager
Farmlands Horticulture
The past year involved two key aspects. The first was to grow our Technical Advisor team to cover the whole of New Zealand and the second was to rebrand Skeltons to Farmlands Horticulture as we bring consistency to our overall branding. The Horticulture team now comprises of 35 Technical Advisors, whom are now domiciled in every main horticultural area
in New Zealand.
Growers have welcomed the increased size and ability to deal with a national supplier. We continue to introduce innovation and have introduced many new products to our growers that reflect our commitment to the industry.
Farmlands Fertiliser
We had a particularly good start to the financial year with unprecedented sales in April underpinning the first quarter. Following a slow start to the spring, November became our best month for sales to date. The strong performance in these two months softened the impact of the drop in sales from the late summer on as many areas suffered from the dry. While sales dipped in the last quarter, it is worth noting that they only fell to be in line with historic averages after what was an exceptional quarter last year.
Despite the challenging environmental factors throughout the year, Farmlands increased fertiliser market share year on year. Factors contributing to this result were strong shareholder support at a local and regional level, an expanding branch network and a great team of staff moulding all of these factors together.
Farmlands conducted a number of innovative fertiliser campaigns during the year in partnership with Ballance Agri-Nutrients where specific groups of shareholders were targeted. The results were extremely positive and we achieved significant new growth in all Farmlands geographic regions and shareholder farm types. Shareholder spend on average was maintained however, as nitrogen based products were in strong demand and prices softened throughout the season. It is good to see the productive capacity of our farms being maintained.

Nutrition

Phillip Bracefield General Manager Nutrition
The Year in Review
With a name change from CRT Feed to Farmlands Nutrition, our focus moved from being just a feed manufacturer and supplier, to further strengthening our technical team to deliver a complete nutritional solution for our shareholders.
This past year saw the full introduction of forward seasonal contracting of bulk dairy meal, palm kernel, calf feed, sheep nuts and our deer feed range. The uptake across our product range far exceeded expectations. For the mills, the forward contracts enable the procurement and production teams to secure all required inputs, raw materials and production resources.
Further development of our technical team during the year was essential and saw Dr Robert (Rob) Derrick (Nutritionist) and Grant Hay (Business Development Manager) join to complement and assist our current team.
Dr Rob, originally from the United Kingdom, holds a degree in Agriculture and a PhD from University College of Wales Aberstwyth. He ensures shareholders receive the best advice across the board, covering everything from milking to high input feed systems.
Grant holds a degree from Lincoln University and previously worked as a seed production specialist/commercial

manager for DSIR Grasslands (now AgResearch). His role is to provide our shareholders and corporate farms sound sustainable systems and product advice that will enhance their animal nutrition.
“
... we saw production records broken month on month during the season.
”Results
Through the strengthening of our technical team and the forward contracting offering, we saw production records broken month on month during the season. Further development of production processes were achieved during the year, which enables the business to continue to meet the growing nutritional demand of shareholders.
With raw material market costs trending
Highlights of the year
• Production records broken month on month through season
• Further development of technical team
• Through merger, opportunity for national extension to nutrition solutions

upwards steadily over the past year, increased production contributed to reducing our operational costs. This minimised the price increases to shareholders and maximised the profit contribution to the co-operative.
Looking Ahead
The merger between CRT and Farmlands presents a fantastic opportunity to take our complete nutrition solution nationally. Through technical support, trust and a partnership, our shareholders receive quality feed, nutritional advice and on-farm support that delivers on productivity and animal wellbeing. Our shareholders have become very loyal to the brands and services offered by Farmlands Nutrition, extending through to the other trading divisions.
Farmlands Nutrition is also responsible for the strategy, product and technical offering through our national Retail stores. Moving forward, this will ensure that our offering at each store is in alignment with our message.
Meeting the market will continue to be critical, so the technical support and advice from our Nutritionists and Technical Feed Specialists will be that much more important to on-farm value and productivity gains for shareholders.
I would like to thank the entire Nutrition team for the fantastic effort and support they have delivered to shareholders over the past year and also to the shareholders that have utilised our technical team and products. The year ahead is exciting and the Farmlands Nutrition team look forward to adding value and maximising on-farm productivity for shareholders nationally.
Livestock

Calvin Leen General Manager Livestock
The Year in Review
Our strategic staff acquisitions from the previous year in the sheep, beef and dairy sectors really came into their own. Combined with relationships with North Island industry counterparts, this meant that your Livestock team could utilise our networks to maximise buying and selling decisions made at times under duress because of climatic conditions.
A season that initially had feed surpluses, a market constrained with falling commodity prices and farmer confidence, a record breaking mid-season national drought and coping with increasing shareholder demand led to a challenging and demanding year for all concerned.
...in excess of 140,000 Choices Points rebated on commission paid. ” “

• 140,000 Choices Points rebated
• Dairy grazing specialist service
• Our people, agents and administration
A key focus was to provide a comprehensive service to our dairy shareholders, not only buying and selling herds and replacement stock but to trial shareholder demand for a comprehensive grazing service with dedicated grazing specialists. The initial trial in Central Canterbury has been well received and grazing revenue across the wider company has increased 1000 percent versus 2011/12. The trial was integrated with our own on-farm Technical Field Officers’ knowledge and advice of specialist grazing and forage crops. The demand for qualified dairy grazing continues to grow.
Shareholders have embraced the opportunity to sell and purchase stock from weekly store and prime stock sales where we are represented at Lorneville – Invercargill, Charlton – Gore and at Temuka, the South Island’s largest weekly selling facility, Coalgate and Canterbury Park – Christchurch, where we sell in conjunction with other companies.
An increasing number of livestock finance facilities for trading and capital stock purchases have been approved by Farmlands Finance.
Results
From its inception three years ago, Farmlands Livestock sees more

and more shareholders making the decision to favour the co-operative with their business.
Commission transactions conducted by shareholders saw in excess of 140,000 Choices Points rebated on commission paid. The original business plan to create competition and increase service levels, coupled with focusing on shareholder profitability was proven during this past season.
Looking Ahead
We are in the fourth year of annual on-farm lamb sales. Repeat business is evident with more scheduled for the upcoming season.
Industry opportunities and industry experienced staff have been forthcoming and continue to be considered on their merits in the best interests of shareholders. We will consider further strategic alliances to strengthen our total business. Further development of our national network will see the mitigation of risk for our shareholders during times of drought and price adversity.
Grain and Seed

Mark Elliotte General Manager Grain and Seed
The Year in Review
Grain and Seed had a record breaking year, with our trading volume turnover up 35 percent on 2012. Our third party sales to external grain buyers and shareholders was up 57 percent and this accounts for more than half our grain business.
Our result was achieved through our ability to react to market changes and buy and sell grain, capitalising on good harvest yields, firm prices and strong nationwide demand. Our sales volume to dairy farmer shareholders and our own feed mills continues to increase.
Our seed multiplication business continues to increase in volume, with a 54 percent increase in the procurement of “commons” for our retail seed department and additionally, our proprietary seed multiplication production for domestic wholesalers and seed production for export was up 10 percent.
The positive support of our shareholder arable growers is reflected in the increased volumes of product traded and an acknowledgement of an important service being provided by the co-operative.
Retail Seed had another solid year, with both an increase in turnover and increase in the volume of physical product sold, mainly as a result of a switch in the autumn to sowing forage cereals and annual grasses, instead of the usual perennial ryegrass mixes.
“The Grain and Seed division has produced another terrific annual financial result.
”The seed stores continue to operate very efficiently and effectively, with staff being regularly complimented on the high level of service and prompt delivery of seed orders.
Our HT Brassica sales were well up on last year, with the acceptance and increased use reflecting the benefits of this new technology. Kale seed sales continue to grow in response to dairy support demand.
Results
The Grain and Seed division has produced another terrific annual financial result. It is the third consecutive year of year on year growth.
The tonnage of feed grains purchased from shareholders significantly grew to match the sales opportunities we had available and the crop options offered on a forward basis had good uptake for
Highlights of the year
• Record grain trading year, sales up 35 percent
• Record retail seed sales, up 9 percent
• Top Cleancrop Brassica system (HT) reseller
• Addition of Turf Business Sales Manager and Arable Agronomist
ryegrasses, brassicas, carrots and beet. Our Retail Seed sales volume increased through our processing and delivery of orders, through our efficiently operated seed stores and the ongoing provision of up to date product information to sales staff. This develops and maintains their specialist technical agronomy expertise, product knowledge and advice.
Looking Ahead
There will be increased opportunities for shareholders to supply feed grains to the co-operative’s feed mills and direct contract options, with the ongoing demand for supplementary feed from dairying.
The merger has presented opportunities for increased ryegrass and clover seed multiplication production for our arable shareholders to supply our North Island Retail Seed demand.
The area sown of HT Brassicas, kale and fodder beet is forecast to increase, as these forage crops become more important winter feed options. We anticipate above average seed demand in spring 2013, as the forage cereal crops and annual grasses sown in the last summer / autumn period are replaced.
Our Turf business continues to grow following the appointment of a Turf Seed specialist last year. We have an increased offering of lawn seed options available for shareholders in our branches and are increasing sales to third parties in this high value specialist turf market. We are developing existing relationships to increase export sales of turf seed into Australia and the United Kingdom.
We are continuing to provide our TFOs with up to date training in the uses and management of both forage and arable crops. This investment in staff and resources will ensure that we play an important part in the future of maximising shareholders’ profitability.


Daryl Aitken General Manager Finance Farmlands Finance Limited
The Year in Review
Now into its fourth year, Farmlands Finance continues to grow as more shareholders engage with the services we provide. As we expand nationally, our goal to assist as many of our shareholders as possible is beginning to gather pace.
One of Farmlands’ quiet achievers is the Finance company. Established late in 2009, the company has cemented itself to meet several core goals, being:
• Provide an effective working capital alternative for our shareholders
• Offer competitive terms and fixed interest rates for plant, machinery and vehicle purchases
• Support interest free and interest bearing promotions of products sold through the various Farmlands sales networks
“
Many
use farm supplies now - but they don’t have to pay for them until later. One such promotion working with Farmlands Nutrition and one of our suppliers provided a buy now, pay later interest free facility for in-shed feeding systems. This has solved a specific need for our shareholders. Look out for this promotion to be advertised nationally early in the New Year.
The merger has generated a substantial opportunity to grow the Finance offerings nationally to our shareholders.
During the latter part of 2013, CRT
shareholders have
commented that
Creditline
is a useful tool in managing cash flow. ”
Currently Finance offer four products - a deferred product called Creditline as well as Term Loan, Hire Purchase and Livestock Finance. These products can be tailored to meet various funding requirements of our shareholders, such as purchasing livestock, plant and machinery, as well as provide seasonal cashflow support.
Many shareholders have commented that Creditline is a useful tool in managing cash flow.
During the year further specific promotional opportunities have been developed that allow shareholders to
Finance became Farmlands Finance. This change aligns with the overall strategy for brand change.
Looking Ahead
Our focus remains on growing our lending by assisting more shareholders with funding. During the next few months shareholders can look forward to the following initiatives:
• Farmlands Finance will be formally launched to all shareholders
• By working closely with all Farmlands activities, we can offer finance options on a wide variety of products

Highlights of the year
• Grown lending by more than 40 percent
• More than 1500 shareholders using the various Finance products
• More promotional opportunities offered
• Maintained competitive interest rates
• Expect further special deferred deals through Farmlands
• Increased HP opportunities through suppliers
• Continuing to manage risk within a conservative lending policy
Real Estate

Calvin Leen
General Manager Real Estate
Real Estate Limited
The Year in Review
Despite a year of market challenges, the Real Estate team posted figures that are not only a cause for optimism but also celebration. The decision to retain rather than shed staff has paid dividends and results have rewarded that consolidation.
The 2012 spring market brought optimism, which led to a great number of conditional farm contracts being written. Nervousness surrounding forecast commodity prices for sheep and beef, coupled with the dairy pay out, saw many conditional contracts lapse.
Post-Christmas confidence grew despite the dry conditions and we recorded strong farm sales. Prices achieved strengthened and at times reached market highs of pre-2008.
Our residential business is driven from provincial South Island towns, where there is an affinity with the co-operative. Thirty percent of the number of Sale and Purchase Agreements are written by our residential team. In South Canterbury, a property management service was introduced in October 2011 to
support demand. The business has grown dramatically.
The lifestyle market followed the rural trend with an initial spring rush, tapering off pre-Christmas but recovering on a month-by-month basis. The Canterbury market has been driven by earthquake relocations and the increase in lifestyle block subdivisions has been fuelled by demand.
Total market share in South Canterbury was increased with the acquisition of Southern Wide Real Estate Waimate and Timaru. They have blended into the co-operative’s culture, added value and are delivering results.
Results
Shareholders have recognised our growth and market presence. They have favoured their company with an all-time

Highlights of the year
• 550,000 Choices Points rebated to shareholders
• Awarded significant property portfolios to disperse for two State Owned Enterprises
• Acquisition of Southern Wide Real Estate South Canterbury
record number of listings across all markets. The strong showing in 2013 led to an annual result which exceeded expectations.
Our strategy in the difficult years of 2009-2011 to retain salespeople and staff was repaid in 2011/12 with a 53 percent increase in the number of transactions recorded versus 2010/11. In 2012/13, this strategy has seen shareholder support for Real Estate grow. In return they were rebated in excess of 550,000 Choices Points on gross commission paid, reaching an all-time high within the 20 year history of CRT Real Estate. Our people are our business.

Looking Ahead
Our strong branding and global online marketing has seen web traffic like never before. Our global reach has resulted in shareholders receiving offers from overseas purchasers and New Zealand corporates.
How does the merger benefit Real Estate and you? Coupled with our global reach and increased market share, the biggest advantage for our South Island vendors selling property is national exposure to an audience of 55,000 shareholders. This scale has been a key factor with Real Estate being favoured with significant large rural holdings and premier lifestyle and residential listings.
CRT
Fuel

Mark McHardy General Manager Fuel
Whether by tanker or fuel pump, Farmlands Fuel has worked hard to ensure shareholders receive bulk fuel solutions to complement their businesses. This financial year brought a rebrand and expansion – and your Fuel division has come out the other side not only stronger but also more visible in the national market.
The rebranding of CRT Fuel to Farmlands Fuel on July 1st, 2013 marked another significant milestone in the history of the co-operative’s fuel business. Appropriately, the name change capped off another strong year for the division with further growth and diversification achieved, delivering more benefits to shareholders and other customers.
Over the past year we have implemented Touchstar, an automated electronic system that transfers trip data from the truck to our core system. This is an exciting innovation that will deliver operational efficiency to our business. Our bulk and card fuel offers continue to provide great value to our customer base. This, together with the impressive range of Gulf lubricants on offer, makes Farmlands Fuel a viable one-stop fuel shop for all fuel and oil requirements.
Farmlands Fuel offers the following benefits to you as a Farmlands shareholder:
We... look forward to increasing market share significantly in the year ahead.” “
• Competitive prices, with some profits from the operation returned to those shareholders who support us by way of a bonus rebate
• We provide purchase summaries, enabling shareholders to claim on Petrol Excise Tax (currently returning around 60 cents per litre)
• Our experienced tanker drivers operate 40 trucks out of 11 ports and deliver throughout New Zealand
Highlights of the year
• Continued growth in fuel supply to rural and commercial sectors
• Further expansion of Challenge network
• Expansion of the Gulf lubricant range
• Expansion of Farmlands Fuel’s unmanned DieselStop network
• Further development of comprehensive Health and Safety / Compliance plans
• Implementation of the delivery data capture system Touchstar

• A full range of lubricants and oils from the iconic Gulf range
• A comprehensive offer on fuel tanks, bunds and equipment, offering specialist advice and bulk fuel storage solutions
• Provide easy to understand advice on achieving fuel storage compliance
In the year ahead we will continue to focus on the commercial market share of Gulf lubricants. We have already made good gains throughout New Zealand and look forward to increasing market share significantly in the year ahead.
The Farmlands Fuel DieselStop network continues to expand, with Whakatu and Pukerau our latest additions. Our network provides convenient diesel refuelling options for our commercial transport operators and shareholders alike.

Farmlands Fuel assists customers to achieve fuel storage compliance. This is an important part of the business and demonstrates our total commitment to safe fuel storage options.
We are driving the continued growth of the Challenge retail network to expand distribution and bring competition into areas where we see there are opportunities. Volumes of fuel delivered to Challenge sites trended up during the year and we expect this to continue as we expand the network. We have also just completed a review of the branding image of the sites. We have initiated work on refreshing the external image of the sites. This project is underway and will be completed before the end of 2014.
Lubricants

Nick Hughes Manager Farmlands Lubricants
The Year in Review
Gulf – It’s your brand.
This year has been excellent for Farmlands Lubricants, with our iconic Gulf brand establishing itself as one of quality and reliability throughout New Zealand. Shareholder acceptance of Gulf Oil has been magnificent, with encouraging growth across all sectors of the co-operative.
“Farmlands Lubricants supplies Gulf Lubricants to Farmlands Fuel, Farmlands Retail stores and direct sales to car workshops and is 100 percent owned by the co-operative. Being the importer means that our shareholders benefit from having an international top quality brand at reduced cost.
Our Gulf Lubricants range includes products suitable for use in every type of engine and machine.
Since the launch, there has been a significant uptake by shareholders and large users, who are seeing the value delivered by the co-operative distributing Gulf Lubricants here in New Zealand.
Being custodians of one of the world’s best known brands, it is incumbent on us to showcase Gulf’s rich heritage wherever possible.
In January, Gulf sponsored the 4th New Zealand Festival of Motor Racing at Hampton Downs track. The Festival commemorated 1967 F1 world

Results
The merger of CRT and Farmlands in March paves the way to further create significant value for shareholders across the nation through the Gulf brand.
Total litres sold increased by 56 percent, while the Farmlands Fuel team posted a 65 percent increase in volume over the previous 12 months.
”...65 percent increase in volume over the previous 12 months.
champion, Denny Hulme, who competed in 59 Formula One races and 22 Can-Am races under Gulf sponsorship, taking the Can-Am title in 1968 and 1970. This event was a huge success with a large number of shareholders and customers attending. The global success of Gulf since
Looking Ahead:
We are currently launching the world famous Gulf brand into Farmlands’ North Island branches.
The theme of the most recent edition of Gulf Oil International’s “Orange Disc” magazine is “synergy”. This is defined as “co-operative interaction among merged parts that creates enhanced
Highlights of the year
• Strong increase in total sales volumes
• Introduction of Gulf Lubricants to our North Island Retail network
• Robust growth from the Farmlands Fuel team, expanding rural and commercial customer base
• More than 4,500 orders received since launch
• Gulf sponsors 4



Card
From individual highlights such as Mystery Creek Fieldays and the 2012 Legendary Party, both Farmlands and CRT Cards are looking forward to a progressive year together. The merger now affords us a comprehensive opportunity to get even more value from your co-operative membership, on a scale befitting the power of purchasing for 55,000 shareholders. Now more than ever, for the farm or your life, if you cannot get it on your Farmlands or CRT Cards, you probably don’t need it.

CRT Card in Review
Following merger there has been considerable interest in our CRT Card partnerships with both existing and new card suppliers. We have achieved considerable gains with many of our existing suppliers based on the national scale of the merged company. New Card Partner applications are considered where they can demonstrate significant additional benefit to our shareholders through their offer.

Farmlands Card in Review
The Farmlands Card team had another hyperactive year. The highly successful 2012 Legendary Party campaign ended with Te Awamutu branch declared the overall winners. This was followed by the Ladies Night series in October, before Farmlands celebrated 50 years of business. A major promotion ended with us giving away a Ford XR6 to a lucky Pahiatua shareholder, we put on some Duck Shooting Shindigs and then went off to Fieldays at Mystery Creek.


Highlights of the year
• Co-operative purchasing power with 120,000 rural charge Cards
• Fuel card rebates increase more than 35 percent
• Shareholders billing Meridian Energy now receive a 1 percent bonus rebate
• Cards accepted nationwide at more than 5000 locations
The Farmlands Card grew modestly year on year, in spite of the drought conditions faced by shareholders in the North Island. Chargeback of both insurance and power was particularly strong and our card partner network supported our efforts with some excellent promotional offers.
” “
Aligning the national card platform has had some immediate success...
Looking Ahead
Since the merger, significant opportunities have presented themselves to Farmlands and we have seen some of these offers already presented by the card team. Aligning the national card platform has had some immediate success, with thousands of North Island shareholders
Mike McLeod General Manager Card (South Island)
Roger Teague General Manager Card (North Island)
switching to Farmlands billing with their Telecom account and they now enjoy a 4 percent rebate on their Telecom bill. Several major retail chains have extended acceptance of our cards into both islands.
Currently the team is in a negotiations phase with Card Partners. It is our objective to deliver more rebates than ever before and to make these visible on shareholders’ statements. We will bring new technology to shareholders, with phone applications like the Card Partners Directory App due for release prior to Christmas. Fuel price notifications, allowing shareholders to take advantage of the best possible price in their region, is due out in November.
With regards to card fuel, in August the merger delivered a more than 35 percent increase in rebates at service stations, due to historical volumes purchased by shareholders.
The ongoing relationship with our Card Partners has been of great value in the transition period after merger, with many immediately accepting both co-operative cards without hesitation.
This ensures shareholders receive a positive experience, while we amalgamate the Card Partners and the processing of their five million transactions annually.
With more than 5000 partners, we are determined to deliver the best possible rebate to our shareholders. This is a gradual process as there are many variables, so during the next few months you will see marketing of new offers from Card Partners.

During the second quarter of 2014, we will move to one single card, with a reissue of more than 50,000 cards. Further engagement with partners is also required to make the transition as smooth as possible.
“

With more than 5000 partners, we are determined to deliver the best possible rebate to our shareholders.
”
Energy is a significant cost to shareholders. From October, Farmlands has increased the Meridian Energy rebate with a bonus 1 percent. This will add more than $1 million to shareholder’s pockets in the year ahead.


You’ll find Farmlands stores throughout New Zealand. Call in and talk to one of our friendly team members, call 0800 278 583 or visit www.farmlands.co.nz for all your farming requirements.
DARGAVILLE (09) 439 7693
KAITAIA (09) 408 4031 WHANGAREI (09) 438 8824
HELENSVILLE (09) 420 8307
MORRINSVILLE (07) 889 8079
PUKEKOHE (09) 238 8853
HUNTLY (07) 828 7102
HAMILTON (07) 847 8057
TE AWAMUTU (07) 872 0230
PUTARURU (07) 883 7964
TOKOROA (07) 886 7557
TE KUITI (07) 878 3591
TAUMARUNUI (07) 896 0052
STRATFORD (06) 765 0020
NEW PLYMOUTH (06) 755 1427
HAWERA (06) 278 9031
OPUNAKE (06) 761 8773
WANGANUI (06) 349 1240
MARTON (06) 327 7149
FEILDING (06) 323 0500
PALMERSTON NORTH (06) 357 4786
LEVIN (06) 367 2103
OTAKI (06) 364 9079
PUNA (07) 552 5072 TAURANGA (07) 578 4049 TE PUKE (07) 573 7216
ROTORUA (07) 348 9076 WHAKATANE (07) 306 0187
(07) 315 3008
(07) 378 2503
INGLEWOOD (06) 756 8501 WELLSFORD (09) 423 7957
(06) 388 0532
(06) 833 5690 WHAKATU (06) 876 8029
(06) 873 8180
(06) 376 7922
(06) 377 1017
(06) 304 8045 KAMO (09) 435 5037
