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Vol-4 | Issue 6 | December 2021 | 499/-

Valuable Tips To

Avoid Computer Vision Syndrome

How Cooking

Can Bring Harmony in Life

How new-age business

skills can

aid you to become a better

entrepreneur

Education Has Put off Physical Classrooms and Shifted to

AN ACE 'SHENTREPRENEUR' LEADING BY EXAMPLE

President & CEO

online classes

Kiara Streater Extraordinary Headhunters LLC 1

www.businessconnectindia.in | Vol. 4 | Issue 6 | December 2021 | INDIA

Phenomenality is the most relevant word you will be struck by after reading this exclusive read. And why so? You will get to know a few lines later...With a jovial ‘aloha’, Business Connect Magazine welcomes you to its neoteric edition- Women Entrepreneur of the year 2021. Women entrepreneurs consider a seat at the decision-making table, an intricate sign of success. Who doesn’t want to be heard? Or who doesn’t want people to value one’s insights? Almost everybody is right! Businesswomen have always been striving to make the best out of their position at the table. Today, they have emerged out to be the torchbearers of growth, success and progress for all, ergo, we are here to recognise some intriguing success stories of a few visionary ‘SHEtrepreneurs’. Thereby, we have brought to you a collective of women entrepreneurs’ daring plunge, competency, vision, leadership style, and a lot more to boost your entrepreneurial spirits.

Outstanding women entrepreneurs asserting phenomenal leadership for driving holistic growth

As asserted earlier as well, we have always been staunchly standing by those who have been working vigorously in their niche market to make a difference. And this edition is heavily dedicated to the female outperformers of the business fraternity, who are launching revolutionary breakthroughs to enhance the quality of life. Here, we have highlighted a few transpiring exceptions across the business world, who have been able to make a gargantuan impact on millions of lives. All the enlisted businesswomen here are the front runners in their respective fields, introducing some avant-garde ideas and rousing innovations. For the cover page, we brought to you the triumph tale of Kiara Streater who is a well acclaimed global personality adored as an assiduous and inspiring ‘shentrepreneur’. While conversing with her over the virtual meet, I personally found the inception story, as well as the core motivation behind her extraordinary voyage, to be quite gripping and motivating. We couldn’t help but recognize her proliferating popularity in her niche domain, and reward it in this fascinating edition. Endorsing women empowerment and gender equality, her competencies are majorly projected towards improving the business performances of organisations seeking relevant solutions. Our team fervently believes that her success story will not fail to give goosebumps to our global readership alongside stimulating entrepreneurial motivation. Her mind-blowing sapience and business acumen will amaze our readers in the most sophisticated manner. Furthermore, our readers will find delving into the success stories of other influential female entrepreneurs in this issue pretty engrossing. The incredible innovations resulting out of the inflaming entrepreneurial spirits of these elite personalities will leave you flabbergasted for sure. At last, I would like to bid you all adieu while ending this editorial by taking a moment to thank our adored readers who have been the core inspiration behind every new-fangled offering we ever made. And we promise to promote the talented individuals across the business landscape, who leave no stone unturned to bring ideation, validation and execution of something out-of-the-box. Now, emphasising our sheer purpose to offer you the finest reading experience, I take off by wishing you all great health and well-being with warm regards!

Kajal Dobhal kajal@businessconnectindia.in

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www.businessconnectindia.in | Vol. 4 | Issue 6 | December 2021 | INDIA

CONTENT Kiara Streater President & CEO

Page No. 10

KIARA STREATER

An ace ‘shentrepreneur’ leading by example www.businessconnectindia.in | Vol. 4 | Issue 6 | December 2021 | INDIA

SUCCESS STORY

CONCORD TALENT HUNT

An Ideal Example of Hardwork With Unyeilding Strive To Grow

Lesson From Kylie Jenner’s

GROWTH

How new-age business skills can aid you to become a better entrepreneur

Vandana Tolani, 20

Leading Convanto With 21 Years Of Rich Experience In International And Domestic Business Advisory & Fund28 Raising

CUISINE

ALNICHE

versatile & dynamic professional with a sustained passion to help businesses reach their growth potential, Vandana Tolani, CEO & Founder, Convanto is one such inspiring women leader who has been developing an eagle’s eye for spotting opportunities in industries that are set for long term growth in the Indian economic context. An adept strategic

Given such a situation, women entrepreneurs are bound to rely on their own savings, if any, and loans from friends and relatives who are expectedly meager and negligible. Thus, many women enterprises fail due to the shortage of finance. Another struggle we face is that Male chauvinism is still the order of the day in India. The Constitution of India speaks of equality between sexes. But, in practice, women are looked upon as able, i.e., weak in all respects. Women suffer from male reservations about a woman’s role, ability, and capacity and are treated accordingly.

planner with a proven history of mentoring Business start-ups, identifying new growth avenues, developing innovative Farsighted Visionary for Future ready How Cooking Can Bring strategies, and building high-performing teams. Her core area of work is Fundraising for early-stage start-ups across sectors and industry sub-verticals. Alniche Harmony in Life Her brand, Convanto comes under the Top 10 Women Entrepreneur Brands along with Nykaa. Vandana has also been awarded as the Top 10 Women Leaders in Wealth. With over 21 years of rich experience in International and Domestic Business Advisory & Fund Raising, she has closed 165 investments in more than 35 countries. This month she has been recognized one of the Top 10 Women Leaders in Wealth Management 2021 and has participated in 160+ talks.

CONVANTO, A BOUTIQUE INVESTMENT BANK FIRM

Convanto started 7 years ago, in Gurgaon, Haryana. Convanto is a portmanteau of the words “Consultant Vandana Tolani”. It is a boutique investment bank firm with a range of services aimed at enabling young start-ups - it provides them with services such as Fund Raising, Marketing & Growth Advisory, GTM Strategic Advisory, and value-added services such as building Investor Presentations and Financial Models. Convanto advises small, medium, and large enterprises on raising capital, finding their product-market fit, and implementing a successful go-to-market strategy, branding strategy, and brand positioning. Unlike traditional consulting firms, the firm has proven its operational expertise in bringing money, creating value, and driving growth to help you maximize your results.

THE INSPIRING STORY

22 CONVATO

Coming back to India after 15 years was not easy, but Vandana was determined to move on in her journey. She set up Convanto 7 years ago, a boutique investment bank. Determination is a quality that makes you continue trying to do or achieve something that is difficult. She had to believe in herself and not others, and at one point she even had no support but I was still firm on my decisions. The day I stopped listening to negativity from many people I found out that I was skillful, talented, and was doing things in the right manner which was why I succeeded, not mere luck. When many doors closed many others opened, and it felt like God himself was by my side. I think looking for more solutions and fewer problems, and staying positive and happy, helped me overcome my roadblocks. Ultimately, we always have to help ourselves as someone won’t always rescue us, and not giving up easily always helped me. As a woman, The banks consider us less credit-worthy and discourage us as borrowers on the belief that we can at any time leave their business.

Leading Convanto With 21 Years Of Rich Experience In International And Vandana Tolani Domestic Business Advisory & Fund CEO & Founder Raising

Enthusiasm is an intense enjoyment or lively interest in a certain thing with zest and a strong belief that can be felt by those around you. Vandana typically sets goals for her employees some of which are • turn barriers into possibilities and look at negative behaviour and attitude as opportunities for change • show respect for others opinions when a disagreement arises, avoid telling someone that they are wrong, and try seeing things from other perspectives • strive for excellence, exceed expectations by giving everything utmost best. Keeping your employees happy is important for retention and it does not always require a raise. Happy employees are more creative and productive, they are also less likely to quit. Being transparent and honest with your employees helps them feel valued and respected. As an employer saying thank you is a simple but effective way to show your appreciation. The best benefit you can provide to your employees is the opportunity to make a difference through their work and help guide the course of the company.

VANDANA’S TAKE ON WOMEN PARTICIPATION IN THE ENTREPRENEURIAL WORLD

BY THE GRAM LLP

The number of women-owned businesses increased nearly 3,000% since 1972. Not only that but between 2017 and 2018 women started an average of 1,821 new businesses per day in the U.S. With women now making up a whopping 40% of new entrepreneurs, it’s clear that more women are turning to entrepreneurship than ever before. But why are so many women starting businesses?

The Young, Creative, Inspiring Women Entrepreneurs Renovating the Landscape of Content Creation

HEALTH

Mouthshut.com

Valuable Tips To Avoid Computer Vision Syndrome

MAINTAINING A FOCUSED WORKFORCE & KEEPING EMPLOYEES CONTENT

38 STARFIRE DIAMOND JEWELLERY

TO HAVE MORE FLEXIBILITY

The reality is that women are still the primary caregivers whether we’re talking about children or aging parents. One research study indicated that the primary reason American women start businesses is to accommodate work to their family needs. Another survey revealed that roughly 74% of women said flexibility is more important than making the most money. Being your own boss generally allows for more freedom than working for someone else. This additional autonomy is especially helpful when the family may be the number one priority. The ability to set your own schedule also makes it easier to make time for exercise and a healthy lifestyle—another reason why women are turning to entrepreneurship. To charge what they are worth!

Ensuring Expertise and Trust

FROM THE FOUNDER’S DESK

I had my own Family Office in Singapore and Jakarta. I worked as an Investment Banker & Advisor to Family Offices and Angel investors in Jakarta, Indonesia, helping start-ups from diverse backgrounds, from Fin-Tech and B2B Tech all the way to consumer startups. I was raising funds for them & providing them with a range of services just as Convanto does today. After 15 years of staying in Singapore and Jakarta, I came back to India. I did investments for a bit, and then returned to the advisory. That is when Convanto was founded. Today Convanto is one of the most well-known boutique investment banks in India and led by a female founder. Today, I am also a Venture Advisor with Loyal VC, the INSEADled Canadian VC Fund, having a core portfolio of over 160 investments in more than 35 countries. I am also a Partner with GSD Venture Studios, a Silicon Valley-based venture builder. Over the years, I have arranged Funding for startups & growthstage companies in diverse sectors like EdTech, FinTech, Consumer B2C & B2B, AgriTech, Health-tech, Food- tech, Disruptive & DeepTech as well as non-tech sectors.

VISIONARY’S MESSAGE TO THE READERS

Every single person I know who is successful at what they do is successful because they love doing it. Anything can be done, as long as you truly believe it. Find something you love and do it better than everyone else. Also, remember that you will never be criticized by someone who is doing more than you. You will only be criticized by someone who is doing less, so always remember that.

EDUCATION

Education Has Put off Physical Classrooms and Shifted to online classes

Zaitun Khan- An Inspiration that Paves the Path for Women Entrepreneurs. 7

WritersQi

Make a successful career in your preferred nation with Writer Qi www.businessconnectindia.in | Vol. 4 | Issue 6 | December 2021 | INDIA

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Cover Story

Kiara Streater President and CEO

www.businessconnectindia.in | Vol. 4 | Issue 6 | December 2021 | INDIA

KIARA STREATER

An ace ‘shentrepreneur’ leading by example

Kajal Dobhal | Business Connect

ertinacious ‘superwoman’, admirable personality, inspiring entrepreneur, fascinating industrymaven, and many more terms define a triumphant ‘shentrepreneur’ featured here- Kiara Streater. As a prominent and well-recognized leader with an extensive 15 years of experience in the professional services industry, she has proved her extraordinary competencies in enhancing the business performances for some major conglomerates where revenue generation and market expansion come effortlessly. Her fortes in driving better market opportunities and progress via innovative implementations backed with complex and advanced technologies have been grabbing eyeballs across the business fraternity.

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This scenario induced Business Connect Magazine to recognize her phenomenality on the cover page. It was an absolute pleasure hosting her at our virtual meet session where she highlighted various aspects of her entrepreneurial streak as well as her brainchild. Her incredible insights into the respective industry accompanied with thoughtful leadership endorsing women empowerment are commendable indeed and we avidly believe it will amaze our global readership affirmatively. Kiara Streater pitched in the entrepreneurial space with a noble intent to provide better lives to others. The ‘shentrepreneur’ aspired to claim the title of an influential entrepreneur to inspire others to live a better life. On a personal front, she had been through a rollercoaster ride where she once even survived a traumatic brain injury. No doubt, her journey so far hasn’t been a cakewalk and she has been straining every nerve to make a difference as a leader to the lives around her.

“No matter how difficult times were, I was tenacious and believed I would overcome and achieve my dream of becoming one of the top entrepreneurs in the world. At the time it seemed absolutely impossible, but I knew I could do it,” affirmed the stunning entrepreneur.

In her exemplary journey as a successful businesswoman, her husband-cum-business partner played an instrumental role in motivating her to unleash her untapped potential while pushing her beyond her boundaries. Endorsed by him, Kiara founded Extraordinary Headhunters LLC in 2018 and she considers incepting this venture as the best investment that she ever made!

THE PREFACE- COMPANY PROFILE

Extraordinary Headhunters LLC is a certified women-led company that takes immense pride in being recognized as an awardwinning creative global and international staffing agency with its corporate headquarter in Columbia, SC. The company’s fortes lie in bridging the gap between national and international organisations with highly-talented/ skilled corporate individuals. Its specialization in the recruitment industry lies in facilitating jobs in healthcare, warehousing, www.businessconnectindia.in | Vol. 4 | Issue 6 | December 2021 | INDIA

customer services, administrative assistance, project management, engineering, expertlevel manufacturing and many more other positions to allow an effortless hiring process. With a dedicated team of experienced individuals, the recruitment process is performed at a rapid pace, that too at quite affordable rates. It allows the client organisation to get the skilled workforce for the completion of some critical projects promptly while ensuring better employment opportunities to the masses. Diversity, equity and inclusion are the core values on which Extraordinary Headhunters LLC has been thriving since its inception. Where other organisations see infeasibility, the venture foresees better opportunities to assist people in stimulating their positive potential to add substantial value to their career pursuits.

WHAT IS WORTH MORE THAN A GLANCE?

When questioned to reveal the competitive advantage of the company in the respective space, Kiara who is heading it as the CEO, elucidated that she avidly believes every person has his own talent. But the foremost challenge that every recruiter faces is to identify that hidden talent and even if they do, syncing it with the company objectives becomes a strenuous task itself. Her venture is in perfect alignment with her motive to exceed expectations while performing exceptionally well. Backed with an efficient system that seamlessly seeks the right person for any job position, the company offers comprehensive recruiting services to the client-enterprises.

“Since I have been in the recruitment agency for such a long time already, I have developed the ability to match skilled people with the right companies. Moreover, my commitment to what we do makes it possible for me to stay ahead of the curve in the niche market,” asserts the luminary.

Furthermore, Kiara lends credence to her expertise to build a genuine connection with people she comes across for her thumping success. A profit-oriented mindset was never her cup of tea; rather connecting with people at deeper levels and delivering them matchless solutions has been her priority since embarking on the corporate world. The woman entrepreneur’s philosophy is

converged on living an impactful life while leading by example. Here, a resilient attitude, hall of fame work ethic and steadfast dedication have always been her top priorities. Her committed efforts are focused on delivering excellence to the targeted audience sophisticatedly as this is how she defines dynamic leadership.

INDUSTRY ACUMEN

Having a keen eye for the client’s need is imperative to succeed in the recruitment industry where incessant R&D can do wonders, affirms the tycoon. As it is an extremely demanding space, out-of-the-box thinking could prove to be quite 13

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“My company continues to use the latest tools in recruiting the best people for corporations or companies. We have created a coherent system that makes it easy for interested applicants to go through the recruitment process,” revealed the leader. ASSERTIVE LEADERSHIP STYLE

Kiara Streater is well-acclaimed for the admirable stewardship that she believes was heavily influenced by the Pop-Star, Beyonce. “She remains to be my inspiration as an entrepreneur and a global impactful national and international leader. I think she does an amazing job both managing her personal and professional life so gracefully and professionally. Her words constantly remind me to be the driver of change wherever I go,” explained Kiara how Beyonce’s influential persona has touched her life. Driven by this, the leading lady takes time to assess and evaluate the company performance and employee expectations. Never does she staunchly advocate her ideology rather possesses a broad-minded perspective towards new ideas or philosophies.

substantial. On one hand, recruiters have to learn the latest statistics about job employment and company-building methodologies, but on another hand obtaining relevant information to help staffing agencies make well-informed decisions pertaining to business operations is the need of the hour. In light of this, being a career and HR maven, Kiara enunciates that she must determine the motivation behind any establishment where R&D makes a sizable contribution to get better insights into the subject.

VIEWS ON TECH-INCLUSION

The ‘trailblazer’ stated that owing to upgraded- technologies, her business operations have witnessed considerable progress. Her diverse experience and profound knowledge in utilizing MCS, FISS, COMPUDATA, PECOS, PETS, I-Flow, QMS 360, MCSDT, and PSUP, EDI software and tools, have been the secret sauce to her surging success.

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“I encourage every member of my team to move out of their comfort zone and I consistently embrace women empowerment. I think this is one of the reasons why we have a healthy company culture, which eventually helped me expand my company in leaps and bounds,” claims the dignitary. NOTCHES ON THE LEADER’S BELT

Steering the operations of one of the fastest-growing minority and woman-owned staffing enterprise in South Carolina, Kiara is intensely proud of all the accomplishments ensured by her organisation. She overwhelmingly conveyed that all the recognitions bestowed upon her have been the propelling force to her to make significant strides in the industry. And above all, being a woman leader and torch-bearer of

women empowerment has always been a primary source of happiness and joy to her. Today, Kiara is a proud member of some eminent organizations flourishing across the globe and we have enlisted all such entities below• • • • • • • • • • • • • • • • • • • •

Jacksonville Chamber of Commerce (Board of Trustee) Advisory Business Council for the Benedict College Women&# College SC Chamber of Commerce Business Council Columbia Chamber of Commerce Business Council Forbes Business Council Contributor for Columbia Greenville Business Monthly, United Way- Women in Philanthropy Senior Consultant - Guidepoint Edventure Children’s Museum Discovery Board Council Global Brand Director - Alpha Magazine International Professional Women’s Society Women Inspiring Girls - Non Profit The Now Group - Advisory Board CovrtX- Senior Advisory Board Daniels Christian School - Executive Board Member Alpha Media - Silent Hero Honoree 2020 United Way - Young Leaders Society Put- Back - Vice President of Board of Directors

Kiara Streater has also been honoured with several awards such as• Business Spotlight Honoree (Business Spotlight • Program, City of Columbia OBO) Proclamation presented by • Columbia, SC - Honorable Mayor Steve Benjamin 2021 • Sheen Magazine Awards 2021 Business Acumen (Awarded • presented to Mr. Matthew Knowles in 2018 (Beyonce Knowles • Father) • Women of Influence 2021 (Columbia Regional Business Report) • Front Page Cover (Sheen Magazine) Business Honoree 2021 • Induction at Marquis Who & Who 2021 • Alpha Media’s 2020 Silent Hero Honoree • Better Business Bureau - Business of The Year Winner 2020 • 35 and under Best and Brightest 2020 • SC Top Women in Business 2021 • Proclamation Honouree granted by Honorable Mayor Lancer Shull of Batesburg, South Columbia in 2020

FORESEEING A RADIANT FUTURE

Kiara envisions her business portfolio to be growing exponentially in the upcoming years. Also, while expanding the horizons of her venture, she aspires to keep transforming millions of lives by shining their path with better future prospects. Additionally, she wants to add substantial value to the lives of her employees as well for which, she has created an exclusive roadmap. Beyond any doubt, her philanthropic approach to every aspect of life is quite applaudable and somewhere a key contributor behind her resounding success.

THE CORPORATE LEARNING BY THE ‘FOUNDING MOTHER’ “I want to remind young, aspiring entrepreneurs out there that it is important to dream. Do not be afraid to aim high and set a target for your business. Keep in mind that you can change your life, and the lives of the people around you. There are times when you will encounter several challenges in your journey to success. Instead of giving up, the best thing to do is to persevere and practice resiliency. Remember that anything is possible. Believe that you have what it takes to succeed. NEVER EVER ACCEPT DEFEAT! YOU HAVE IT!” 15

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Success Story

LESSON FROM Kylie Jenner’s Kylie Jenner has authoritatively become the most youthful individual to arrive at a very rich person status, there’s been no deficiency of individuals “getting down on her” about web-based life for her not exactly humble beginnings. We should make one thing clear as it so happens. That sort of conduct is terrible. At whatever point anybody makes any small amount of progress, there will consistently be twelve others disclosing to them that they don’t merit it. WE SHOULD DO SOME MATH Kylie was worth roughly $5 million of every 2015 when she turned 18. In almost a long time from that point forward, her total assets have soared to $1 billion, making her the most youthful extremely rich person on the planet. That is a 19,900% percent expansion. That would resemble having $10k today and transforming it into $2 million by 2023. All right, so your next analysis is most likely that that Kylie originated from a rich family, that she had focal points that all of us could just dream about. On the off chance that that is the situation, for what reason isn’t each Kardashian/Jenner worth $1 billion? The following top worker in the family is Kim, who is worth around $350 million, the path not exactly 50% www.businessconnectindia.in | Vol. 4 | Issue 6 | December 2021 | INDIA

Also, perhaps that is the reason individuals are so threatened by Kylie’s prosperity. This is on the grounds that they understand that their own reasons are all B.S. You needn’t bother with a director or a PR individual to assist you with getting your foot in the entryway. It’s everything on you. In the event that you come up short, this is a direct result of something you did, not on the grounds that you didn’t have the chance. of what Kylie’s worth in spite of being the impetus for Kardashian distinction. Kendall, the kin nearest the Kylie in age who teamed up with her on many brand bargains, is just worth $30 million. The most youthful individual from the family makes more than every one of her sisters consolidated. How Kylie become a very rich person? It was by a progression of savvy business choices that utilized developing patterns and advances to make her realm into what it is today. HOW KYLIE MADE HER MONEY The Kardashian faction made their presentation in 2007 with Keeping Up with the Kardashians. Aficionados of the show were in a split second enchanted by the family’s sumptuous way of life, delicious dramatization, and sweet family minutes. Kylie was 9 years of age when the show debuted, and in spite of the fact that she didn’t show up regularly in the show’s initial years, she fired taking up increasingly more of the spotlight as she became more established. By 2014, she was making a detailed $500,000 per scene. That is a great deal of cash, yet it’s not even close to $1 billion. That is the thing that her faultfinders neglect to recognize. Kylie didn’t simply show up on her family’s network program, working up dramatization swinging on stripper shafts or absently looking on her telephone. She’s been hustling since she was an adolescent. At age 11, Kylie made 100,000 on an underwriting bargain for Kardashianthemed nail shines. From that point forward, she’s displayed and embraced endless brands like Puma and Topshop. She additionally worked together with top apparel brands to make their own style and magnificence assortment called “Kendall + Kylie.”

Does having a renowned family help? Correct. Is it essential for progress? Not under any condition. Your life is what you think about it. Presently, like never before, there is an open door for any individual who needs it to get their cut of the pie. Thus, in case you’re one of those console warriors whimpering about Kylie’s “benefit” and never helping to promote your own prosperity, it’s an ideal opportunity to get genuine about what’s truly keeping you down.

Kylie’s endeavored to construct an after and a brand that most computerized advertisers can just dream about. She has direct access to more than 128 million individuals’ Instagram takes care of, and endless individuals set out to duplicate her tasteful decisions — from her body-cognizant design style to her out of control hair hues to even her broadly plumped lips. Her life is her image. That is the eventual fate of expert life. Individual marking through online life is everything.

In her meeting with Forbes, Kylie recognized the enormous job that online life has had in her prosperity. Social media life is a level playing field. Dislike the film or music industry where you have to have associations or sit tight for another person to give you a possibility. There’s no guardian revealing to you that you can’t pursue your opportunity at fame. Social media life has given every one of us a once in a blue moon opportunity to develop our own brands and show them to the world. 19

www.businessconnectindia.in | Vol. 4 | Issue 6 | December 2021 | INDIA

Mehak Arora

Farsighted Visionary for Future ready Alniche Kajal Dobhal | Business Connect

A LEADER WITH A DIFFERENCE

As a person with a pragmatic mindset, Mehak Arora always strives to promote realistic optimism pertaining to positive thinking. She is a firm believer in being broad-minded and always motivates team to nurture and practice a solution-oriented attitude. The young entrepreneur’s personality is a perfect blend of traits like courage, endurance, humour, flexibility, and determination that have allowed her to be substantive in her field so far. At present, Mehak is guiding the operations of the Finance & Procurement Department with her audacious mindset and positive outlook. Undeniably, finance is an imperative pillar of an organization’s exponential growth. It is crucial to keep a focused eye on the finance functions that are necessary for the seamless flow of business operations of any company. In light of this, she quotes, “Procurement leading to optimum inventory management impacts the finance of a company positively as there is always cost associated with high inventory levels”. Mehak has been managing finances efficiently to fuel the growth engine while displaying some exemplary competencies in this segment.

Mehak Arora

Director Finance & Procurement

The phenomenal women entrepreneur possesses some marvellous leadership qualities that were manifested in her early childhood. When she decided to start her career trajectory in Alniche, her beloved father, Girish Arora who is the Founder and MD of the company, ensured her with equal opportunities and an apposite platform for exposure and execution of her new-fangled ideas.

Owing to its steadfast product portfolio, the company has been able to fulfil the unmet needs of the patients in the areas of nephrology, critical care, gastroenterology, dermatology, advanced wound care and neuropsychiatry. It has only been a few years, and Alniche has already made its fierce presence being felt in the Nephrology and Critical Care segment while flagging its name in the emerging therapy segments. So far, it has carved a position among the top three prominent players in Nephrology whereas one among the top ten players in Critical care, by pioneering the offering of novel molecules/ formulations. Under the auspices of Mehak, Alniche has become a successful brand that is driven by its core values and unique vision.

COMPANY OVERVIEW

THE X- FACTOR AT A GLANCE

Alniche Lifesciences has become a prominent name in the pharma space. With its nerve center in New Delhi, India, it has been proving its specialization in high quality, effective, affordable and value-formoney medicines and wellness products in India. At present, the firm has over 700+ employees while establishing 1500+ distribution points for prescription and OTX brands. Under its service parasol, the company is promoting products to over 70,000 doctors and 30,000 hospitals. www.businessconnectindia.in | Vol. 4 | Issue 6 | December 2021 | INDIA

The company’s differentiating factor is its implementation of the right marketing strategy along with the remarkable sets of portfolios while approaching a specific target audience. Its adeptly designed scientific marketing strategy that incessantly engages with the doctors, is giving the company an edge in the targeted space. Here, several programs are rendered by them such as organizing CMEs, symposia, web hosting, tele-consultations, disease info & management, advocacy development, newsrooms, latest in therapeutic regimen-book release, practice support, and decision enhancement tools and more to mention. Apart from this, Alniche’s business development team is always in sync with its philosophy of exploring new 20

avenues of growth and opportunities by making alliance with global pharma giants. It allows them to establish a strengthened product portfolio with a robust scientific backup that can render end-to-end treatment to the masses while ensuring a competitive edge over their peers.

INSIGHTS ON WOMEN ENTREPRENEURSHIP

When asked to share her thoughts on women’s participation in entrepreneurial space, Mehak elucidates that women are inherently more entrepreneurial and are driven by quality and problem-solving instincts. Undeniably, their more and more involvement in the entrepreneurial ecosystem will ensure value creation in the business world.

“Women are much more successful in terms of growth with the right productmarket mix. Entrepreneurship ensured financial liberty to women who become capable of making their own decisions while eradicating the need to rely upon anybody. Owing to it, the present generation of women has been capable to live life on their terms,” adds Mehak.

GLIMPSES OF MILESTONES AND ACHIEVEMENTS

Alniche is bestowed with several recognitions and awards. A few of the worthy mentions have been listed below-

• • •

UNIQUE PERCEPTION OF SUCCESS

The definition of success has distinct aspects for different people. For Mehak, success is the sheer outcome of ceaseless teamwork. Thereby, she tars her personal as well as professional life with the same brush. Her father has always been a role model and mentor who has taught her the significance of relentless hard work and perseverance. She reveals that it was her father’s positive aura only that boosted her entrepreneurial spirit. Additionally, Mehak also accredits her mother for being the motive force behind her successful journey as a leader.

She shares, “My mother taught me —’Keep Going, Never Stop as long as you keep going, you will make it eventually.” The iconic leader reckons that if one’s personal and professional life is sailing seamlessly, then it is a resounding success on its own. Her outstanding managing capabilities as a daughter, wife, mother and entrepreneur prove her dedication towards absolute perfection and leadership competencies.

• • • • •

•

• • • •

Best Organization in Nephrology drugs & Novel Formulations Award Business Sphere, New Delhi, India Fastest growing brands & Leaders Award - Asia One, Dubai, UAE Excellence in Pharmaceutical Brand Management Award (New Product Launch) by CPhI, Netherlands (India Pharma Awards 2019) Healthcare Elite Award - Business APAC, India Super 30 Companies Award - Silicon Review, New Jersey, USA Noteworthy Biotech & Pharma company - Business APAC, India 10 companies with the most disruptive innovation by Business Berg, Dublin, Ohio, USA. Pharma CEO of the year – Time2Leap Awards – MSME edition issued by Ministry of Micro, Small and Medium Enterprises India Emerging brand of the year Time2Leap Awards – MSME edition issued by Ministry of Micro, Small and Medium Enterprises India Women Entrepreneurs driving the world of modern growth – The Global Hues The 10 Outstanding Healthcare giants in India – The CEO Magazine The Outperformer, Indian Business Legends - Forbes India Prestigious Brands of India 2021 – Herald Global, BARC ASIA 21

CSR ORIENTED SIDE

Mehak and her beloved father avidly believe that a strong nation can only be built over a cohesive society being the groundwork. And this is the prominent reason behind their sheer alignment with the social works. Both of them actively participate in making healthcare accessible to the underprivileged section and support organizations that fervently support female education and hygiene causes.

“Alniche invests a part of its profits in CSR activities with an NGO that helps adolescent under-privileged girls to maintain hygiene by supplying free sanitary pads. It also donates medical devices, medicines, and other essential consumables to charities engaged in rural development,” discloses Mehak. ABOUT THE FUTURE OUTLOOKS

In the upcoming years, Alniche is on the docket to diversify its operations in several fields of pharma businesses. As Indian pharma products have flagged their names in the global market, Alniche has a great scope to carve its niche across different countries. Moreover, Mehak claims that they have also decided to expand their domestic market into new-therapy segments such as Cardio-diabetic, Gynec, Ortho, acknowledging their immense business potential. Apart from this, Alniche has ventured into the manufacturing domain via its exclusive manufacturing facility –Effikasia Lifesciences. www.businessconnectindia.in | Vol. 4 | Issue 6 | December 2021 | INDIA

Vandana Tolani,

Leading Convanto With 21 Years Of Rich Experience In International And Domestic Business Advisory & Fund Raising

Puja | Business Connect versatile & dynamic professional with a sustained passion to help businesses reach their growth potential, Vandana Tolani, CEO & Founder, Convanto is one such inspiring women leader who has been developing an eagle’s eye for spotting opportunities in industries that are set for long term growth in the Indian economic context. An adept strategic planner with a proven history of mentoring Business start-ups, identifying new growth avenues, developing innovative strategies, and building high-performing teams. Her core area of work is Fundraising for early-stage start-ups across sectors and industry sub-verticals. Her brand, Convanto comes under the Top 10 Women Entrepreneur Brands along with Nykaa. Vandana has also been awarded as the Top 10 Women Leaders in Wealth. With over 21 years of rich experience in International and Domestic Business Advisory & Fund Raising, she has closed 165 investments in more than 35 countries. This month she has been recognized one of the Top 10 Women Leaders in Wealth Management 2021 and has participated in 160+ talks.

CONVANTO, A BOUTIQUE INVESTMENT BANK FIRM

THE INSPIRING STORY

Vandana Tolani

CEO & Founder

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MAINTAINING A FOCUSED WORKFORCE & KEEPING EMPLOYEES CONTENT

VANDANA’S TAKE ON WOMEN PARTICIPATION IN THE ENTREPRENEURIAL WORLD The number of women-owned businesses increased nearly 3,000% since 1972. Not only that but between 2017 and 2018 women started an average of 1,821 new businesses per day in the U.S. With women now making up a whopping 40% of new entrepreneurs, it’s clear that more women are turning to entrepreneurship than ever before. But why are so many women starting businesses?

TO HAVE MORE FLEXIBILITY

FROM THE FOUNDER’S DESK

VISIONARY’S MESSAGE TO THE READERS

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Health

VALUABLE TIPS TO AVOID COMPUTER VISION SYNDROME

“Computer Vision Syndrome affects 60 million people worldwide.Computer vision syndrome or digital eye strain causes burning and prickling in the eyes, as well as dryness, heaviness, redness, and trouble holding the eyes open for long periods”.

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To prevent infection from the coronavirus, during the pandemic, people from all sections including business, education, sports, TV, media spent the majority of their time at home. With the work-from-home cultures developing nowadays, in all spheres, people are spending an increasing amount of time on their computer, laptop, tablet, or cell phone.

Here are few suggestions for keeping your eyes safe when operating on a tablet or laptop. •

The computer screen should be located directly in front of or just below the eyes.The computer should not be put directly in front of the eyes. The higher the screen is above the eyes, the greater the focus on the eyes would be.

Many that do not work from home but are required to sit at home due to Corona spend the bulk of their time gazing at a phone or television screen. People can encounter problems such as burning or itching in their eyes as a result of this. This affects not only adults and older people, but also children who spend time on tablets or use laptops for school-related activities.

•

Antiglare lenses should always be used while operating on a regular monitor or laptop. Antiglare lenses should be used in the frames of those who wear them. Those that do not have glasses should wear plain anti-glare glasses. Antiglare glass can also be used on the computer screen.

•

Every storm hour requires a break, and the eyes should be quickly washed 5 to 10 times to ensure that water enters all regions of the eye and maintains the eyes moist.

If you have an issue with your eyes, see a doctor right away to get medication, so you don’t get a potentially dangerous disease.

PERFORM THESE EYE EXERCISES • • • •

According to recent reports, Computer vision syndrome is an eye condition caused by spending long periods in front of a laptop, television, or computer. Because of the corona infection, everyone is at home, and the problem with the eyes has been getting worse in recent months. Otherwise, vision problems can grow if care is not received promptly.

METHODS OF PROTECTION 1. 2. 3. 4.

SYMPTOMS OF THE SYNDROME

Over some time, repeated computer usage affects the eyes. While there is no evidence of this at this time, working on a computer screen for 8 to 10 hours a day puts a lot of strain on the eyes, which can cause pain and lead to computer vision syndrome. The following are signs and symptoms of this: 1. 2. 3. 4. 5. 6.

Do stretching exercises as well as eye exercises. It’s important to keep in mind that the air from the Air Conditioner (AC) should not be directed directly into your eyes. Protect your eyes from some kind of bright light; if there is clear light from a lamp or tubelight on the screen; avoid it as it will damage your eyes. When operating on a computer or laptop some peopleturn off the light. This should not be done. While working on the screen, adequate lighting is needed.

5. 6.

Blurred Vision Double-eye look Reddening of the eyes Eye itching Headache or Migraine Neck or back pain

Visit the doctor if any symptoms remain. Just wear glasses while working.Wear blue contact lenses or buy a pair of blue-blocking glasses. Do not use your computer, television, or phone in the dark. Keep your desktop, laptop, and phone at least one and a half feet away from your eyes. Apply eye drops to your eyes if they are dry. Take regular breaks when working on the computer or laptop.Remove your eyes from the screen after a half-hour break, shut your eyes, and sit for 1-2 minutes to relax your eyes. Eating Green vegetables (which are high in vitamin A) will help you maintain good eye health. The antioxidant and anti-inflammatory effects of the nutrients lutein and zeaxanthin found in green leafy vegetables protect our eyes.

Doctors agree that people nowadays spend the majority of their time on a computer or laptop for 12 hours. When you read a book, you can get up and go anywhere you want in 30 to 40 minutes, but you can’t do that when working on a computer. For hours, people do not get up. The term “computer vision syndrome” was coined as a result of this. Dry eyes, swollen eyes, watery eyes, and muscle fatigue are all signs of this.

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PREETI PHUSKELE

AN IDEAL EXAMPLE OF HARDWORK WITH UNYEILDING STRIVE TO GROW

Indranil Roy | Business Connect

he legendary author Helen Keller once said, “Life is either a daring adventure or nothing at all”. While this adage interprets various aspects of life, the most credible and inspiring reflection is leadership, particularly female leadership. Across time and physiology, women have stood out to be vigorous and benevolent leaders. They are the epitome of multi-dimensional skillsets, managing home and pursuing dreams simultaneously. Working mothers, in particular, provide a good example not only for society but also for their children. The internet is sprawling with stories of such women, and they are from all kinds of segments. Standing among them is Preeti Phuskele, a seasoned entrepreneur who has shown splendid leadership while becoming the backbone of her family. She is the founder of two workforce solutions provider - Concord Talent Hunt & Pinacolish expertise in hiring critical technical positions of engineering and automation companies. Furthermore, she has edited many books, which are available in libraries around the world and written numerous papers on Economics and Finance.

EMBARKING ON HER TURNAROUND JOURNEY

Turning into a fully-fledged entrepreneur from a professor in MBA College in Pune was a pure roller-coster Preeti. While she planned for a sabbatical for child care, fate had something else in store. An unforeseen financial crisis, followed by her husband’s untimely death and his losses in business, forced her to take the helm of Concord Talent Hunt. What made this transition more acerbic - is she had to rear two children without any financial or family support. But, that didn’t shake her will or deviated her focus. Despite not having any strong network or experience in the HR space, her interest in learning and admirable hard work kept her going. She found her first breakthrough in her very www.businessconnectindia.in | Vol. 4 | Issue 6 | December 2021 | INDIA

first assignment from a renowned automation MNC. The success of this project helped Concord Talent Hunt rapidly ascent through the automation sector and gave it an edge over peers. Furthermore, this helped Preeti understand the need for a competent staffing Company for technical recruitment. Since then, Concord built its stronghold around technical hiring, including Automation, automotive and engineering companies across Pune and further delved into IT Sectors. But with the innovation surge in recruitment space, Preeti realised the need for outsourcing solutions. The mayhem of COVID-19 further made this the immediate reason. Since the last year, the job market is in distress; and global companies are seeking recruitment partners for offshore projects. Thus, Preeti incorporated her brainchild, Pinacolish. Born amid chaos, the Company works on a candid mission – address the hiring challenges due to COVID -19. Managing resources working in India without having physical offices in the country is a significant challenge for Global IT Firms. Mobility of staff is also drastically curtailed considering pandemic and challenges at the personal front. Pinacolish caters to these challenges with skilled resources. Although the client is responsible for managing the resources, Piancolish ensures all candidates have the required IT skillsets, as per the client’s preferences.

A GLIMPSE AT HER ENTREPRENEURIAL VENTURES

Concord Talent Hunt has grown into an avid firm for churning and delivering the best talent. With a focus on recruitment, training and retention, it has developed a portfolio consisting of Contract and permanent staffing, Executive search and Selection, Flexible Resourcing and Employee Development through training, coaching and mentoring. It has a customized suite of HR consulting solutions drawn upon the client’s framework that focuses on increasing productivity and improves access to opportunities. The provided services are closely monitored - from the beginning to the end and further provided support if required. They specialize in crafting a customized

“

“Our end-to-end HR solutions are tailor-made to suit every unique business need and designed to be cost-efficient”, says Preeti. 26

Preeti Phuskele Founder & CEO

Its team on board is adept, and they ensure the solutions are compliant, professional and qualified. Concord Talent Hunt primarily works with Engineering, Automotive and Automation Manufacturers. , and its results-oriented services boost business efficiency and employee performance. With end-to-end solutions ensuring complete customer satisfaction, CONCORD TALENT HUNT stands as a “Partner of choice”. Its assurance built around seasoned expertise and technology helps the Company deliver innovative, practical and cost-effective solutions.

sections of engineering companies. Her involvement further propels confidence amongst clients. She and the staff on board are continually learning about various sectors of automation and heavy engineering, and it reflects on their deliveries.

“

“The learning curve helps in gaining client’s confidence, boost productivity and acquiring new clients through references”, opines the founder. A CULTURE OF GROWTH AND MATURATION

Leveraging upon its sister concern’s technical competency, Pinacolish offers innovative business optimization solutions, which includes Permanent Hiring, Software Projects, Augmented Staff Services & Outsourcing, Management Consultancy – Training, Organization Development, Marketing and Sales Consultancy, Insights & Analytics, Digital Marketing, and Financial & Accounting Support. With such a diverse portfolio, Pinacolish ensures holistic development while keeping companies off the stress of seeking different agencies. A detailed consultancy also provided to guarantee that every element of the process is operating at peak efficiency. Staff augmentation and outsourcing have evolved as two flexible strategies for completing projects for offshore companies. And the scenario propels the need for Pinacolish, for it is a single umbrella for companies seeking application development across diverse technology verticals.

Preeti’s journey to be in the pantheon of leaders is quite stirring as challenges we an integral part of her growth. And learning from them, she has built an inspirational culture at her Companies. She believes that leadership requires more than just academics - it requires a large part of inner-self. A proper blend of attitude, compassion, decision making, risk-taking and management skills not only makes a good leader but ensures a prolific track. Preeti is well-imbibed with such qualities, which gives her the ability to nurture a young and energetic ecosystem. The collaboration contributes to overall professionalism and growth of every individual with independent decision making, management skills, multitasking capability and ability to seek new trends. Very soon, the team is aiming to bring AI-Powered solutions for better optimization. Preeti’s interest in learning further helped her cope up with uncertainties and market challenges. Digitisation is influencing the face of every industry; hence, Preeti is working on generating more productivity through their digital marketing. Pinacolish is also a pillar of support for every woman entrepreneur. The Company is helping emerging women to strategise their businesses and cope-up with challenges in marketing, brand building and statutory requirements.

DISTINGUISHABLE FACTORS

The industry has gone through simultaneous transformations over the last few years. And it has raised the demand for committed service providers. Although this creates an emergence of big players and MNCs, as well as shared service centres, staffing players are still counted for skilled and competitive hiring for R & D centres. Complete outsourcing often takes down consistency and quality, while shared service centres have their own challenges in terms of overheads. In such a scenario, recruitment firms sourcing for technical positions will have an advantage and better visibility amongst clients opting for niche skillset with a prescribed background. Upon this understanding, Concord Talent Hunt focuses on recruiting for niche positions, senior roles and specific positions for R&D 27

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Cuisine

How Cooking Can Bring

WANT TO BE A GENIUS IN COOKING? Add a pinch of mindfulness, a flake of creativity, and a drop of focus. Then gently blend it together, bake it in a slow oven, and observe your state of mind rising. Serve it hot with a plate of satisfaction. This is the way you can enhance your mood in the kitchen, cooking is a wonderful method that helps in satisfying the body’s need for food and is recognized as a way of nurturing the mind. People nowadays are so busy with moving in this fast-paced life that they hardly find time to cook. The easiest solution they end up with is to order food from restaurants that would satisfy their taste buds. But have you ever thought that you can cook your food by yourself according to your satisfaction? The consumption of food is safest and healthier when it is cooked at home. Yes! I agree that food from restaurants is tastier than made at home but why not trying to make the same restaurant food at home? You may fail once or twice but trying it several times would lead you to the same satisfaction.

A SELFLESS ACT, WHEN COOKED FOR OTHERS Cooking brings connectivity to people. Our childhood is spent on eating home food cooked by our mom. There has always been a feeling of satisfaction when she fed us. There is a saying that, a mother puts all her love into making food for her family and that is visible in the food. That is what connects us to her, the mixture of love and care. Cooking for others is nurturing, it is sustenance.

Cooking comes up with some positive psychological benefits that would bring harmony in life:

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A Tool To Improve Relationships Cooking builds special memories, remember the good old days when during vacations you end up in messing up the kitchen, then mom comes to your rescue and teaches how to manage things in the kitchen. Those times were filled with the excitement of learning new things. How can someone forget the pleasant aroma of brownies that you baked with your mom? Even sometimes when you fight with mom, just enter the kitchen to help her out with small kinds of stuff and you will see that you both ended up in having fun cooking together.

There is a cumulative effect of cooking that it shows a self-care when you cook for yourself, it helps in taking care of others when you cook for other by putting an ingredient of love in it, it hits on meeting the basic needs for oneself as food is the most important part of life. Cooking is a feeling of connection and happiness that brings people together. Entering the kitchen opens up a path to endless opportunities that expresses your creativity and leads you to the art of gratification. Spending quality time in the kitchen helps one to ease stress and restlessness, it also enhances mindfulness and brings harmony to life.

A Form Of Self-Care

There is always a self-care part of cooking. When we cook something, we add up a lot of creativity into it which makes the dish look more vibrant. Cooking is an act of making nourishment for yourself and taking the time to feed your body is important. Cooking for yourself not only helps you to eat healthily but also helps in raising confidence.

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AALIYA AMRIN, EMAN BATLIWALLA & DANISHA KOHLI The Young, Creative, Inspiring Women Entrepreneurs Renovating the Landscape of Content Creation Puja Bhardwaj | Business Connect Brimming with innovation and creativity, Aaliya Amrin, Eman Batliwalla, and Danisha Kohli are unique in the landscape of digital with their shape-shifting work in the field of content creation. They are the ‘creative masterminds’ of By The Gram LLP (BTG), a content studio and the go-to partner for content needs of clients ranging from fashion, beauty, lifestyle & film globally. Incorporated on 23 January 2021, BTG is a strategy-driven company that lives at the intersection of creativity & tech. The core motivation behind the inception of the company was to invent a new-age solution for new-age requirements, different from traditional ad agencies or marketing firms. Besides, the focus areas also include adding substance to a brand’s identity, doing meaningful story-telling, and creating strategies for brands that straddle purpose & profit.

“

In a world where your voice is your command, facial recognition is your ID, finances are at your fingerprint, and you tell your lives with emojis - why should your content be any different? BTG is here to inspire and enable you. We’re unclassified in a cluttered agency landscape. We build interfaces where humans can touch technology”, shared one of the leading women of the firm.

Eman Batliwalla Partner

EXCLUSIVE SERVICE PORTFOLIO

• • •

BTG designs smarter ways to use simple things and even simpler ways to use smart things. As far as the dream is concerned, it is to create the narrative, one that talks back. As a brand, you don’t have to choose between purpose and profit. Here is a list of the major services to support you to do both:

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•

Identity Content Development Visual Direction

Social Media Management

THE INSPIRING JOURNEY By The Gram LLP is a company helmed by three female co-founders. What started as a tiny startup in their living rooms in Mumbai very soon expanded across Hong Kong, New York, London, Dubai, and so on. They now service clients globally having a back-end team of thirty full-time employees. Their beginning collided with the rise of streaming platforms in India, but today sees a different picture. BTG is the go-to partner for clients like Netflix India, Dharma, Tiger Baby, etc. Moreover, the BTG team got the opportunity to work with some of the best clients, a lot of whom happens to be women creatives. They get to learn and be inspired by them every single day. EVALUATING THE IMPACT OF BTG

The largest impact has been the shift the team has created in a market like Mumbai specifically. They reinvented the wheel of content, the way it’s produced, and the way it’s being served. We have begun to witness short-form content production companies everywhere, whereas that wasn’t the case three years ago. Clients are now more aware than ever and they demand meaningful short-form content, produced sustainably without long billable ad agency hours, and receive custom-fit solutions.

Danisha Kohli Partner

‘SMART WORKING’ IS THE KEY

The biggest audience today; Gen-Z was born surrounded by technology, which makes them and social media marketing a natural fit for each other. BTG is a strategydriven company that lives at the intersection of creativity & technology. And the technology part is ‘working smart’. This has been the key to a lot of their success.

LEADERSHIP STYLE

In a largely remote world, the trio has learned about technology completely to keep them connected and collaborative, especially since a large part of their work is so creative. They are also a lateral structure with very little hierarchy which they do believe has been working for them.

A FOCUSED AND ENTHUSIASTIC WORKFORCE

The work BTG does often fuels them in ways that they never expected. Each project is a brainchild that they see through to the finish line. There’s immense gratification to be gained at the end of the process which they do attribute to having a focused and enthusiastic team.

ROADMAP AHEAD

Ever-evolving, and consistently reinventing the wheel.

TIP FOR ASPIRANTS Think big picture!

Aaliya Amrin Partner

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Zaitun Khan- An Inspiration that Paves the Path for Women Entrepreneurs. Puja Bhardwaj | Business Connect “ I used to be honestly very nervous once I went ahead to create my career all on my very own . I had no idea what the future held, and I had no way of knowing whether my wild ideas to construct a great career on my own terms would ever succeed. And, despite the fact that I eventually work for a billion-dollar company, I don’t think I could’ve predicted that I’d end up here because, unfortunately, countless women, including my younger self, believed that leaders are men.”

This is the journey of Zaitun Khan and her company, Mouthshut. com, India’s leading social network for consumers to review various products and services. When you enter a busy conference, you can count on one hand just the few number of women there. It might be unsettling for female entrepreneurs to discuss business with predominantly male executives. In this environment, women may feel compelled to adopt a stereotypically “male” corporate attitude: fierce,and even demanding. Zaitun, on the other hand, feels that staying loyal to yourself and establishing your own identity are the cornerstones to overcoming preconceived notions.

“ It’s much more difficult for women, who are regularly subjected to scrutinising gazes. I’m sure I’ve battled with ignoring inane remarks in the past. If you are a woman with goals, I want to reassure you that the world is changing and that you have cause to be hopeful. I’ve witnessed the wonderful aspects of that shift, and I believe that if we all choose to participate by giving as much as we receive, we can make the world a much better place.”

Zaitun Khan Director - HR

adds Zaitun

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With a strong sense of self-confidence and the ability to overcome adversity, Zaitun saw the rising need for businesses to gauge consumer satisfaction. Over the years Zaitun has managed to take Mouthshut.com to a different level. It is a platform where customers can review thousands of products and services and they can be accessed by everyone free of charge. It then becomes easier for customers to make purchase decisions. Simultaneously, Mouthshut provides businesses and companies with a vast archive of reviews to strengthen their services, products and brand recognition. “ We have a vast database at Mouthshut.com, and we have clients from many industries and from all major brands. They invest in us in order to have a real understanding of how their customers feel about their product or service and we show them the mirror of what the market feels. Zaitun attributes her accomplishments to her aunt. Her aunt, she claims, left an indelible influence on her. “ Seeing her take on every work with such elegance and confidence inspired and encouraged me to identify my passion and pursue it. Even when it wasn’t necessary, she could smoothly synchronise every aspect of her life. As a youngster, I used to sit in her office, awestruck by her intelligence while staying modest. My aunt instilled in me the values of dedication, hard work, and social consciousness. One of the motivators for me to pursue a law degree in Criminology and Business was my aunt’s legal experience, which helped me strengthen my HR abilities. I will be eternally grateful to her for teaching me how to be a strong woman.By being committed and loyal to myself and my roots, I have gone a long way emotionally and professionally.” she adds

and motivated no matter what life throws at us, but we must also take time to feel every emotion and monitor our mental health, since it has recently been made abundantly clear that the mind is a temple that must be kept free of unreasonable notions. First and foremost, believe in yourself and work on yourself every day so that you may be proud of who you are.”

She claims that as a woman entrepreneur, she was not spared the critical gazes, and that it is still difficult for women to build a name for themselves in any profession. Nonetheless, she believes that the world is progressing in a favourable direction and that women entrepreneurs have a bright future. The government of India has contributed by lending a hand and fostering a sustainable environment by acting as a catalyst for new businesses to thrive and achieve their objectives.

CONCLUSION “Women with advanced degrees, technical skills, and professional qualifications should be encouraged to start their own businesses rather than working for someone else”, believes Zaitun. “Young women’s untapped skills may be identified, trained, and fully used in a variety of industries, increasing production in both the industrial sector and the nation. Indian women are becoming more aware and financially powerful after overcoming several challenges. Women have been identified as exceptional entrepreneurs due to their ability to strike a balance between work and personal life. These characteristics may vary by nation and sector, but women’s entrepreneurship is vital for the development of any economy, regardless of its size.”

A MESSAGE FOR YOUNG WOMEN ENTREPRENEURS Zaitun advises all women entrepreneurs to be a voracious reader who keeps up with everything from their sector to global political climates and the stock market in general. She feels that networking both within and outside of your sector can help you stay on top of the latest market developments. She further adds, “ There is no such thing as a good or wrong way to live. Perception is the only thing that matters. How you see your vision will determine where you end up. We must be inspired 33

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Growth

ow new-age business skills can aid you to become a better

Have no idea when the Covid – 19 pandemics is going to end, it might seem like not a good time to be an entrepreneur. However, in reality, 2021 has turned out to be a fruitful year for startups recording the highest number of unicorns in India. Indian startups have been doing far better than ever these days, and as an aspiring entrepreneur, the opportunity is there to be seized. So, now the question is, how does one stay ahead of the game in such a scenario? In the digital era, where market dynamics often change overnight, MBA may no longer be enough. In the post-pandemic world, businesses are dealing with unprecedented scenarios and shoe-string budgets. While innovative thought has helped entrepreneurs deal with this crisis situation, they have also realized the real power of digitization. With businesses moving online, it would only bode well for you as an aspiring entrepreneur to get familiar with concepts, including data science, AI, digital marketing, and Fiance. These can help you to boost your business growth.

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ARTIFICIAL INTELLIGENCE Artificial intelligence (AI) is the most powerful technology that has become an integral part of businesses in the world, and is no longer something confined to the field of science and technology.

With India set to overpower China in terms of the number of the netizen, the cost-benefit analysis of using digital marketing for startups is surpassingly favorable. Digital brands with no physical outlet office have been successfully generated a wider brand recall, frequently with a small budget for marketing. Paid ads can be targeted to the right audience.

AI can support the three most important business needs – automating business processes, gaining insight through data analysis, and make relationships fruitful with customers and employees.

In short, to grow a business, an entrepreneur needs to gain digital marketing knowledge.

Giant E-commerce companies like Amazon and Alibaba use AI to predict their customer buying preferences. Apart from the voice assistants Alexa, Amazon recommends items to their customers by analyzing customer purchasing behavior, and it all gets done by AI.

DATA SCIENCE “Without data, you are just another person with an opinion” Data is the fuel that can be used to grow the business. So, you might have a question, what does data science have to do with businesses? In short, the analysis of data decides the business performance and will predict the future.

AI can automate most of the repetitive tasks, it frees up the human workforce for more meaningful tasks. Many reports have shown that a lot of organizations are dealing with the limited AI talents issue.

A data science skill enables an entrepreneur to predict trends and understand customer purchasing behavior and move accordingly.

An entrepreneur needs to learn if you can understand the technological know: How you will be able to find the right opportunity or a gap, How streamlining your business to make it more efficient.

This is a skill that helps to solve real problems, which makes your business grow faster. By helping to build customer’s personal profiles, a business can combine data points to create insight, which targets the audience more effectively, meaning, services and products can be tailored to a specific group of people.

DIGITAL MARKETING No amount of technology can grow your business unless the product reaches the right customers on time. The future of a business relies on - how well the brand engages with its targeted audience online today, or rather, on its digital marketing strategy.

Nowadays, an entrepreneur needs to have knowledge of data science, it helps to conduct more precise performance appraisals of their employees. In fact, the identification of true candidates matched for the company also relies heavily on similar tech.

Digital marketing is not only more affordable than the traditional concept of advertising, but it also produces outcomes fast.

FINANCE: A VERY CRUCIAL AND CORE SKILL Apart from these skills whether you have a startup or a corporate giant, knowledge of finance has been always helpful for both your business as well as your life.

The moment you advertise your product on Facebook or Instagram, it reaches millions of users, whose response can be examined using free services like Google Analytics.

As an entrepreneur, you need to know how to raise capital and manage your own money. Imagine, if you don’t know how to manage your own money, how are you gonna manage somebody else’s one, that’s why a good understanding of fiancé and business accounting is so important. It doesn’t mean that degrees are devoid of value. The startups ecosystem has always asked for more than a degree on the resume. There are scenarios where a conventional MBA from a top-tier institution can bring opportunities for you faster. Degree establishes credibility when you introduce yourself to clients as a startup. But more than anything, it’s often the network you build in college, which eventually help shine your career rather than the degree. In the end, we would suggest you take a look at your business and identity which area you need to be an expert in or have a clear understanding of. And then work on it.

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www.businessconnectindia.in | Vol. 43 || Issue Issue 65|December December2020 2021 |INDIA INDIA www.businessconnectindia.in

ENSURING EXPERTISE AND TRUST Smita Kumar | Business Connect

Shweta Khan

he immense beauty and the inner fire of the diamond have made this very precious gem, gathering applauds for centuries. When designed by the most skilled designers to form jewellery, it’s like adding another feather to its cap and its magnetism enhances much more. This is what Starfire Diamond Jewellery does!

Founder & Owner

Based in Brisbane and built on the concept of trust, expertise and experience, this brand is now an elite brand of Australia. Founded by Shweta Khan, Starfire is known for exceptional customer service and high quality of craftsmanship in its jewellery. The personification of positive thoughts and passion, Shweta ensures all this and sees to it that nothing stops her. Her confidence in herself and passion to create something unique for her clients lifelong, have qualified her to be a part of our upcoming edition The 10 Most Inspiring Women Entrepreneurs to Watch Globally 2021.

INCEPTION AND AN OVERVIEW OF THE COMPANY The Starfire Diamond Jewellery was incepted in 2012 in Brisbane, Australia. The brand is a synergy between remarkable design and exceptional quality. The company uses natural diamonds, precious gemstones and metals to create beautiful designs. As a result, the one-of-a-kind jewellery boutique comes up with unique one-off designs for the clients. The showroom comprises of goodexperienced and skilful diamond graders, gemologists and jewellery designers. The team is always willing to design and create beautiful pieces as per the client’s choice and they take

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proper care of what would go really well with the client. The Brisbane’s top destination for designer diamond jewellery, aims at going beyond the customer’s expectations and also to serve the person all days.

way to showcase your love, passion and connection with yourself or your loved one.” She feels jewellery in itself tells stories and creates a connection with a person, his memories and his soul.

Coming back to Shweta’s hard work, it could be said that the journey had begun long before 2012 and Starfire was started as a result of her hard work and passion. She was always fanatical about diamonds even when she had her wholesale diamond business and jewellery designing. In today’s date, Shweta states, “I believe that sourcing beautiful stones and creating stunning designs is the best

Her jewellery speaks loudly about the same and with this approach, she has designed an array of products. To quote a few, you could have a look at-

STARFIRE SIGNATURE The brand is known for its lavish designs and unique diamond stones. They have a long list of their bestloved designs which are prepared very scrupulously.

SIGNATURE DIAMOND DROP EARRINGS As far as Signature Diamond Drop Earrings are concerned, the firm is quite confident that these would definitely leave a beautiful impression on the others. Modern studs are what are supposed to be reinventing the customer’s look, according to Starfire Diamond Jewellery. STARFIRE TIMELESS This is what the brand calls ageless collection. To be more specific, this collection showcases classic pieces like classic ring, which is forever in style. In the words of Starfire, their Timeless Collection couples elegance and their signature passion for the exceptional diamond stones. STARFIRE CONSTELLATION Now, you must be wondering what this is! Actually, this brings out the natural beauty of gemstones. According to Starfire- Vibrant colours at play refract the light and add a touch of colour to one’s life with exquisitely hued rubies, emeralds, sapphires and aquamarines. STARFIRE LUX Starfire boasts about this by using the words ‘Luxurious’ and ‘Glamorous’. This features high-end pieces with brilliant diamonds and unique designs as an impact of which, these empower you with their daring energy. TWELVE-MONTH WARRANTY ON EACH JEWELLERY PIECE OF DIAMOND As soon as you purchase jewellery from them, you are considered a valued member of Starfire’s family. They ensure you are offered a

warranty of twelve months from them/manufacturer. This is meant for each jewellery piece and lifetime care too. Starfire asks customers to put on their jewellery with comfort because the company would ensure polishing, repairing and servicing of the jewellery always.

me. My parents gave me the best education possible and therefore, I learnt values and to be selfdependent. After pursuing B.Com in finance and accounting, I was on the way to become an accountant but the passion for entrepreneurship didn’t allow me to do so.

WOMEN SHOULD BE TREATED EQUALLY AS MEN The days are gone when it was a real challenge for a woman entrepreneur to establish herself! Shweta is of the same opinion. Shweta affirms, “As business is conducted through technology or the internet to a great extent, the one sitting on the other end, is hardly aware of the gender of the person. Therefore, things are becoming easier and gradually, discrimination between men and women is also going away. Advance in technology is challenging gender discrimination a lot. However, storytelling and write-ups appreciating an entrepreneur who is a woman, is always an effective way to inspire other women. Moreover, treating women equally as men should be followed.”

It was my first leap of self-confidence that I resigned from my first job as a graduate tax accountant. I opted to become a diamond wholesaler at that time and that was done in partnership with an Indian firm planning to start their business in Australia.

JOURNEY THROUGH THE MOUTH OF THE LUMINARY Shweta feels having good mentors and role models, is an additional benefit in the achievement of your goal. She says, “I have been fortunate enough to have such mentors around me. First of all, I am independent since the age of 13. It was at this age that my journey to Australia began. With my parents staying in Fiji till my high school studies, I was with my elder sister who as a guardian, took care of me and became a great mentor for 39

Shweta, is not only a business woman but also a wife and a mother of two boys. Her boys have further fueled her determination to succeed and leave a legacy. I did an intensive course in diamond grading with my wholesale business which taught me how to grade diamonds, giving me the confidence and tools to sell. The first three years in any new business is tough but once you learn how to grow with the times, you can not only survive but also excel.” Shweta adds she has learnt a lot about herself after experiencing tough times and that is the reason why she is a strong person today. MY FATHER MY INSPIRATION Shweta’s father has always been a great source of her inspiration. He never feared of anything and challenged himself always to do more business.

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NEVER FOLLOWED THE MARKET The 43-year-old confident entrepreneur says that she never followed what the market wanted. She created a market for her jewellery pieces. Her vision is to create amazing diamond and gem jewellery which captures the fire within one, resonates with the person and empowers with its innate beauty. CONFLICT-FREE DIAMOND Starfire believes in offering you with conflict-free diamond and also certified with GIA international grading. Here, what contributes a lot is Shweta’s specialized training and experience in diamonds. LEADERSHIP SKILLS AND THE KIND OF WORK CULTURE Her business has a workforce of women who are also mothers and although they are all passionate like Shweta. They understand the need to be there for one another. A good leader need not to dictate but rather learn to be more compassionate of another person’s plight. I am grateful for the support I have from my team and them for each other. Shweta knows that motivated work force would always follow a motivated leader. She states, “Being the head, the vision to be successful shall never be forgotten and the same shall be instilled in the team members. Encouragement, rewards and celebrating every success together are all very important.” This proves how well she enjoys staying involved in motivating her team.

CONTINUE WITH YOUR AIMS Shweta believes in never stopping and continue having aims. She asserts, “I want to see another store for my brand and of course, a greater online presence in few upcoming years.” ACHIEVEMENTS OF THE ENTREPRENEUR Shweta has been seen appearing in a local magazine as one of the

women to watch in 2020. In 2017, Starfire served as host to ‘Business in Heels Fundraiser’ which was a networking event for women entrepreneurs to meet like-minded individuals. Her brand has been affiliated with Queensland Ballet and she is also a proud supporter of Freelancing Gems. That’s a business that advocates jobs for women and women equality in the workforce.

She is a brand ambassador of many women networking groups too. Also, her support has been recognized many times, in charities empowering women under the aegis of Women’s Network Australia. She is an active member. Her company is a major sponsor of an annual event ‘Women In Fashion’.

AN INSPIRING MESSAGE FOR YOUNG WOMEN ENTREPRENEURS AND READERS Shweta speaks her mind, “Just have faith in yourself and follow your instincts like I did. Do not let fear stop you and get surrounded by positive people. Anything will change into a possibility.” www.businessconnectindia.in | Vol. 4 | Issue 6 | December 2021 | INDIA

www.businessconnectindia.in | Vol. 4 | Issue 6 | December 2021 | INDIA

Education

Education Has Put off Physical Classrooms and Shifted to ONLINE CLASSES The best days were when schools and colleges were open and students were seen rushing to school in neat and tidy uniforms with bags in their shoulders and sometimes running with those heavy bags to not get late. After reaching school, to stand for morning prayers and then some physical activities, after that straight to the classrooms filled with our classmates. The same way for college, when students were always confused with what to wear today, what period to bunk and go to the canteen, etc. Those days now seem to be just a memory to cherish. An education center is the best public policy tool available to raise skills. While school/college time can be fun along with raising social skills and social awareness if we look from an economic point of view the primary point of being in school/ college was that it helped in increasing a child’s ability. But the arrival of COVID-19 has led to the departure of students going to education centers. Well! we say a coin has its two sides, the same way this too has both good and bad impressions but let’s just go for a positive version because 2020 has brought us enough negative things.

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Whatever the condition comes, one should never stop learning, and if one way of going to an educational center is closed than open another way of e-learning. The arrival of Covid-19 has forced schools and universities across the world to put off physical classrooms and shifted to online classes. While the faculty deals with the new ways of managing this sudden transition to online education, students are left clinging on to their mobile phones and computer screens.

FUTURE EDUCATION SYSTEM The new way of learning where courses are conducted online, examinations are conducted online, assignments are submitted through email. For India, this seems to be a good opportunity to strengthen internet connectivity across rural India. It will help every village and town to be digitally connected for the better interaction between the students and teachers. When it comes to the students some are quick at adapting this system and some take a little longer time to acquaint with this system. Fundamental structural changes should be made in the curriculum/syllabi and programs should be a part of the curriculum in engineering and science degree programs. This will help in creating future entrepreneurs and this can be one way to help beat unemployment and increase business skills amongst the youth. The business community should play a foremost role in this new educational system.

Higher education in India needs to be more international but more locally connected and socially responsible, more flexible(curriculum), should be innovative and open for more collaboration. Innovative models should be introduced, Universities/institutes could be online that would provide internet-based flexible offerings. The Post Covid-19 is an opportunity we look forward to transforming the higher education system. Institutes/Universities should definitely utilize this opportunity to transform itself. the focus should be more on internationalizing higher education as today we are facing Covid-19 but no one knows what lies ahead in the future for millions of youngsters.

“

Learning is more effective when it is active rather than a passive process

“

KURT LEWIN 43

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Make a successful career in your preferred nation with Writer Qi Avishek Singh | Business Connect

Good international education advisors aim to assist their students in achieving their study abroad goals. But how do you go about locating the ideal specialist to assist you? Here are the top three essential characteristics to consider while determining which professional international education organization best suits your needs.

Key Criterion No. 1: Excellent study abroad advisers must be well-versed in the subject. Find out how long the agency has been providing international education guidance. Key Criterion No. 2: Excellent communication abilities. How does the agent communicate with you? A professional consultant will take the time to explain his or her ideas to you in a friendly manner. Key Criterion No. 3. When selecting an international education consulting firm, seek evidence of its reliability. You can see whether they have a testimonials page on their website. Read what previous clients had to say.

“We work one-on-one to help students develop their applications. We develop a detailed road map that entails shortlisting university choices, majors, and courses, planning their SAT/ACT tests and SAT subject tests and visa documents. We are known for our guidance on scholarships. We work closely with the VidyaGyan School, run by the Shiv Nadar Foundation, and have successfully placed students in Babson College, Wellesley College, University of Rochester, and many others. The Vidya Gyan students and others have won scholarships totaling more than two million dollars.”

If they meet all three criteria, such agencies are exclusively interested in assisting students in achieving their aims of studying abroad.

The team carefully matches each student with their university choices, depending on the course they want to study. Their counselors help students find their best fit and ensure that they get into their dream colleges in the USA, UK, Canada, Singapore, Australia, and many other countries.

Writers Qi is one of India’s leading study abroad consultants based in Delhi. They help students with admissions into top universities in the US, UK, and Canada. They work with students to help them build their profiles from Grade 9 onwards. Anjali Raghbeer, Founder of Writer Qi steers,

WHY DID ANJALI RAGHBEER NOTICE THE NEED FOR SUCH A SOLUTION? WHAT WAS THE BEGINNING OF HER JOURNEY? The organization was founded by Anjali Raghbeer in 2015 as many students used to come to her for help with writing their essays. With her strong writing background, she enabled students and helped them bring

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out their unique personalities. She recognized the need to help students build their profiles and apply to colleges that suit their interests and abilities. She believes in providing constructive feedback to make the student excel so that they can achieve their dream of studying abroad. WHEN DO WE NEED AN OVERSEAS EDUCATION ADVISER? Writers Qi is the place to go if you’re perplexed and have unanswered questions regarding studying abroad. Writers Qi can assist you in making the admissions

Anjali Raghbeer Founder

process as simple as possible. Their experts have a wealth of knowledge and are up to date on the most recent regulations and requirements. “Students should contact an education consulting firm like Writers Qi to learn more about the course, university, or country they want to attend. Our job is to work with the student and the university to get them accepted. We have the answers to all of your lifestyle, financial, and other questions.” BE CAUTIOUS OF FRAUDULENT OVERSEAS EDUCATION CONSULTING AGENCIES Thousands of students choose to study abroad for higher education, the number of scams associated with it grows by the day. Students are frequently approached by scam officials because they are unaware of the difficult process of studying abroad. To prevent this Check if the university to which you are applying

is a recognized institution by the relevant government in that nation. Fake agents make misleading claims to students, claiming that they can guarantee visas for them because of their diplomatic connections. Students should be aware that the only body that can grant a visa is the embassy of the nation in question. Always examine the college/official university’s website for all required information on fees, housing, oncampus jobs, and other amenities. Writers Qi, under the leadership of Anjali Raghbeer, has helped students win 100% scholarships to top US universities. Her students have been placed in top institutes in the USA such as Wharton, Cornell, NYU, Scripss, UCLA, Wellesley and LSE (UK), and LBS (UK) among others. She is a special consultant to Shiv Nadar Vidya Gyan schools for international admissions.

A PROOF OF RELIABILITY- TESTIMONY TO ITS SUCCESS “We have placed over 250 plus students, a total of over 2 million dollars worth of scholarships and we have students globally, ‘’ shares the founder. “We are also members of the International Association for College Admission Counselling (IACAC) and the National Association for College Admission Counselling (NACAC). We have been working with VidyaGyan Group of Schools that belong to the Shiv Nadar Foundation, we have had meritorious students in the past that have received 100% financial aid from well-known US universities such as Babson College, Wellesley College, University of Rochester, Bryn Mawr College and the like. Otherwise, our students have also won scholarships to schools such as Kelley Business Schools, UCLA, Pratt Institute, Parsons School of Design, Rhode Island School of Design, Case Western Reserve University, Emory University, etc. in the USA and even in Canadian universities as well.” Writers Qi has conducted podcasts and Zoom webinars with the University of Cambridge (UK), the Swiss Education Group (Switzerland), Parsons School of Design (USA), Columbia Business School (USA), Boston University (USA), New York University (USA), Ashoka University (India) and many more. These webinars have sought to inform students of their choices abroad and within India and how to apply them. Recently in April 2021, Writer Qi conducted a comprehensive college-focused event – College Brew 1.0 that garnered over 1100 registrations! THE WRITERS QI WAY How well are today’s youth equipped to face the problems of tomorrow? Are they able to successfully evaluate, explain, and express their ideas? Do they have the ability to learn throughout their lives? The team of Writer Qi has a professional way

to assess the potential of aspiring students. “We do a very personalized niche service.” adds the founder. We begin with psychometric testing to evaluate the student’s potential and then focus on bringing out their unique personality by building various activities. Since we help students right from Grade 9, we work on building their profile in a way that would help them gain admits to any of the top universities in the world. Our track record shows that we have placed students in Ivy League Schools as well as top schools with 100% scholarship. We help them go beyond the classroom and engage with the subjects through summer programs, research programs, and community service so that they not only build their profile but also solidify their interests.” quotes the founder. 47

FINAL THOUGHTS The company’s main aim has always been to provide personalized guidance to every student that comes to them. “We limit the number of students we help to ensure that the service is based on frequent interactions and feedback. Our USP lies in personalized and handson guidance throughout the journey. Distance is not a barrier as we have students pan-India, Singapore, UK, and even the US. We also conduct high-quality personalized workshops with international resources. Our writing workshops, filling out the Common App form workshop, art portfolio evaluation workshop, and mock application workshop receive over 200 visitors each time. We also conducted, “College Brew,” a platform where we hosted over 12 workshops simultaneously with over 35 international resources. All these efforts have led us to build a huge customer base.” explains the founder Anjali Raghbeer. www.businessconnectindia.in | Vol. 4 | Issue 6 | December 2021 | INDIA

www.businessconnectindia.in | Vol. 4 | Issue 6 | December 2021 | INDIA

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