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www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

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September’s iconic edition featuring some iconic brands… We welcome you to this exceptional edition where you are about to witness some phenomenal brands that are spurring the waves of change. Influential, innovative and empowering are the terms we would like to address them within this publication. Now, if you ask what impact they make in your life, well, we would say you can attain some valuable insights from their stories and imitate their core values either in your life or your business. Moreover, we are well aware of the fait accompli that the influence of a brand induces fluctuations in various aspects of the business world. Owing to this, brand-making has been the foremost priority for every entrepreneur. The success of a brand is determined by the series of efforts aligned consistently with other factors and conditions. If one aspires to chisel a leading brand from an entrepreneurial venture, then the value one serves to its customers and its steadfast commitment to excellence can make a difference. Business leaders who paid heed to these simple yet quintessential aspects have marvellously seen thumping success. In this special edition, we are putting forth the triumph tales of such exemplary brands that have made some boldest moves, lately. Going through this issue, you will be amazed to read about the brands, that are one step ahead of the customer expectations. And while facing the adversities of the 2nd wave of COVID-19 across India, these companies have maintained a synergy with the speedy technology to channelize through the digital channels. For this edition, our focus has been on highlighting the Brand Strength factor and how it can help in the sustainable growth and management of a business venture. Our team has aptly knitted the success tales of some stupendous brands and the leadership styles of their respective senior executives in each story to make it a perfect ‘shot of motivation’ to our readers. This time for our cover page, we have depicted an avant-garde experiential marketing ‘storyteller’ that can enhance any brand’s value across the targeted masses, with its extraordinary industry acumen and steadfast dedication to the job-Brand Street. It has become a brand narrator that strives for connecting customers with influential marketing methodologies. The Founder - CEO - Surendra Singh has been solely responsible for the organic growth of the company for P & L and regional reach, and strives to take it to greater heights while catering excellence to the clients. What amazed us is his sense of duty that hasn’t been limited to the revenue generation of the business, but also ensure 360° safety to his workforce amid any unprecedented scenario. We avidly believe our adored readers will be fascinated to dive into the pool of profoundness mentioned in this elegant read! I would like to offer my due admiration to our entire team and management for their noteworthy efforts in creating this September- special edition. I hope our adored readers will enjoy reading this issue as much as our team enjoyed composing it. And last but not the least, it is the humble wish of Business Connect Magazine that you always find yourself with good health and high spirits.

Kajal Dobhal Kajal@businessconnectindia.in

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Business Head ASHISH KUMAR

Creative Director ASHUTOSH OJHA

Creative Team Chandan Sharma | Reena Kumari | Rajat Pathak Sakshi Negi Legal Affairs Mukesh Kumar Human Resources Nivedita Basu Digital Marketing Manager Kartikeyan Gururani | Neha

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www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

COVER STORY

Content

10 18 20 22 25 26 28 32

BRAND STREET Revamping Your Brand Identity With Exceptional New-Age Marketing Strategies

SUCCESS STORY Kalanithi Maran - The man who created one of the strongest media houses in India

BRANDisam LLP Serving the Community with Creativity, Business, Training & Technology

DR RAO CONSULTANCY Revitalizing And Driving Progress Through Innovation

GROPLES SOLUTION

Helping your business with digital transformation

INNOVATION MUSHROOM CULTIVATION: A Sustainable Agribusiness In India

HEALTHWEG DIGITAL THERAPEUTICS

your path to recovery is easier and inexpensive

HEALTH How To Survive The 14 Days Hotel Quatrains

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32 6

34 37

38 40

43 44

46 48

50 44

52 54

JAINAM SOFTWARE Transforming The Financial Space With Its Exclusive Saas Product Line

MANSON CENTER OF EXCELLENCE SCHOOL OF BUSINESS MANAGEMENT Scale greater heights in your career objectives

CUISINE 10 Best Fast-Food Chains in India

PROPELURS CONSULTING Transforming Learners Into Achievers

STAFFCHASE Heading Towards Becoming the Most Trusted RPO by 2022

DR. DHANASHREE TEKADE THATTEY An Ethereal Doctor & Entrepreneur

GROWTH How new-age business skills can aid you to become a better entrepreneur

TRAXSMART Venera Software’s SaaS product to rely upon for the safety of your loved ones and belongings

VALUE ZEST Technologically Transforming India

VIBERAL DIGITAL SOLUTIONS An Integrated Platform for all Your Data-Related Needs

CURRENT AFFAIRS PayU And AWI Fund Leads A $12 Million Funding Round For indiagold

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54 www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

Brand Street Surendra SingH CEO

www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

Cover Story

BRAND STREET REVAMPING YOUR BRAND IDENTITY WITH EXCEPTIONAL NEW-AGE MARKETING STRATEGIES

Kajal Dobhal | Busines Connect

www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

Experiential marketing is the new hype across the marketing landscape. Businesses now understand the significance of replacing the traditional marketing techniques with unconventional ways to generate more brand awareness in customers’ minds. Research claims that when we experience something via our senses, we can remember that experience for a long term. This is the essence of experiential marketing! Aligning touchpoints and engagements develops a deeper emotional connection with the end-consumers that ensure its effectiveness across the market. In line with the growing trend of experiential marketing across the business world, Business Connect decided to feature a new-age experiential marketing ‘storyteller’ that can enhance any brand’s value across the targeted masses, with its extraordinary industry acuity and steadfast dedication to the job. Brand Street, as the name suggests, is a brand narrator that strives for connecting customers with influential methodologies.

MAYUR

South & West Lead

BRAND STREET - THE PREFACE

For this exclusive read, we sat down for a virtual conversation with the FounderCEO of Brand Street — Surendra Singh. Here, he is solely responsible for the organic growth of the company for P & L and regional reach, and also monitors the annual growth of the venture. Mentoring over 40+ team members with his industry know-how, his sense of duty hasn’t been limited to the revenue generation of the business, but to also ensure holistic safety to his adored employees amid any unprecedented scenario. No doubt, that under his stewardship, his company became a recipient of WOW Asia Awards as Best Innovation during pandemic by Brand Equity. Thus, let’s dive into his stupendous business journey that our global readers will find enticingly amusing.

As a pioneer in the experiential marketing domain, Brand Street has become a prominent and preferred choice of a few leading portfolio brands today. Since its inception in 2015, it owns a repute of a digitally equipped company that can easily ensure clutter-free ideas to its clients. At present, it is catering exceptional solutions to three large service verticals: consumer marketing, trade marketing, and last-mile distribution, assisting brands in launching, awareness,visibility and market penetration. The company is driven by a set of corporate professionals who keep passion & growth as their core inspiration to stand out. Every individual associated with the company channelizes himself to bring out the best of his competencies to get an edge across the market. Addressing the adamant determination of the team members, the Founder says, “We are among the 5 AM club members who start their day and thinking a bit early in the morning to channelize themselves ahead against all the competitors.” Moreover, he adds that most of the organisations when taste surging success, tend to forget and ignore the key persons who have dedicated their time and energies for it. But, Brand Street is always considerate to its core members and strains every nerve to acknowledge their committed efforts in line with its growth and brighter prospects. No doubt, the company’s focus on its vision as well as mission — ONE GOAL | ONE TEAM | ONE P&L — is what has marked its presence across the industry.

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The company’s clientele majorly hails from industries like FMCG, LUBE and Cement/Steel. Across all these verticals, Brand Street is leading with its unique solutions and bagging annual contracts from some eminent names including giants like JSW India, Shell India, PepsiCo, Nippon Paint, Berger Paints, Fena India, DCB, Mosaic India, Lupin, Sun Pharma, Jyothy Laboratories, Bisleri, Tata Sky, Lenovo, and Tata Consumer Product. When asked how do they uphold customer satisfaction, the luminary replies that customer-centricity is in their ‘DNA’. They strive for unequalled customer experience and leave no stone unturned to make a difference to their business expansion. Apparently, Brand Street’s 100% client retention rate is the sheer result of this ideology which is commendable as well as electrifying. SERVICE PORTFOLIO The firm’s service offerings are rich in consumer experiential marketing, trade marketing, event & exhibition marketing and hinterland marketing. Side by side, the team also renders services pertaining to research, planning, and designing. Every design is designed devotedly after performing thorough research, affirms the CEO. Moreover, they excel in ensuring the clients with audit reviews and reports during each phase of an ongoing campaign, and the company takes immense pride to prove its knacks here. Its service packages are cost-effective as well, adding a substance to its leading edge in the space.

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HOW DO THEY OUTSMART THEIR PEERS? Brand Street’s functional domain comprises basically two kinds of people. The first one who are the thinkers(Brain) and the second one executes the new developments (Legs). But, the company is focused on being the thinkers in favour of the current backdrop where brands are seeking experiential marketing offerings backed with robust thinking power. Addressing their differentiating factor, Surender elucidates, “Planning is our strength, followed by strong execution timelines and audit ecosystem. An audited ecosystem is mostly missed by new-age firms, which we have excelled at. Working with India’s top 25 blue-chip firms is an example of this.”

Rweard & Recognition

Mayur & West Regional Lead | Pravin

Moroever, when it comes to its innovative streak, Surender claims that the team is well-aware of the customer pulse that allows them to innovate persistently. For this, they first get to know the client’s insights on the kind of solutions they seek and then perform target mapping while enlisting every aspect and hence, delivering relevant and effective solutions to the brands within 24 to 48 hours. Most of its robust clientele comprising national and international brands heavily thrives on the company’s innovative zeal only. This could justify the fact that it has acquired the tractions of about 30 per cent in its last fiscal revenues achievement, even amid the glooms and dooms of the pandemic. be? After all, to reach out to consumers amid unfavourable times, they came up with a one-of-a-kind “Store on Wheels” concept. This distinct step was the direct-to-consumer model that provided doorstep delivery of essential and non-essential products to the commonalities. As might be expected, the campaign ad was a nationwide success.

COLLABORATIVE LEADERSHIP A famous quote by Helen Keller says, “Alone we can do so little, together we can do so much”. The company’s leadership style also resonates with the same notion. Brand Street is steered and guided by its consortium members— Ishani Ghosh, Mayur Gurukkal, Yogesh Pahuja, Jiten Jeena, Yatendra Joshi, Prasad M, Praveen Dhopla, Rajinikanth M, Sandeep Kumar and Atul Kumar. Altogether, they have established a firm and spectacular leadership at the company, where they are driving the operations across their respective segments and scaling the business to greater heights. Owing to their utmost adherence to the business values and unwavering vision, Brand Street has been witnessing growth in leaps and bounds since its inception. Every leader has been able to align his/her teammate with the company objectives, laying an apposite groundwork for better growth trajectories.

Then, during the second phase of the campaign, they effectively stretched this unique notion by collaborating with well-acclaimed brands like Borges International Group and India’s largest coffee maker Continental Coffee, to allow the end customers to relish the luxury of choice. Revealing his secret to staying in perfect sync with the life and leadership position himself, the tycoon states that he is a businessman during weekdays and a sportsman on the weekends. Sport boosts his mental capability and improves his performance at the professional front that eventually; strengthens his stewardship competencies. “Sports drive my mind towards winning in every tough situation which is a learning in itself,” asserts him.

The founder also highlighted the impact of the leaders’ collaborative teamwork amid the Covid-19 induced chaos. Though the business world witnessed several setbacks during the unprecedented times, owing to the excellent leadership at Brand Street, the company managed to be acknowledged as one of India’s fastest growing experiential marketing firms for the COVID TIMES STORIES. In this regard, he conveyed, “I extend my thanks to my business leads— Ishani Ghosh & Mayur Gurukkal for this, who have proven their skills during this time.” The company’s performance during the pandemic has been acknowledged well by industry-leading publications. And why shouldn’t it www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

A GLANCE OVER THE WORK CULTURE Many studies have shown that a positive culture influences the overall performance of a business — top to bottom. No doubt, the ambience of a workplace is directly reflected in the performance of it employee. A culture that nurtures curiosity, respect, teamwork and mental & physical health of its workforce alongside welcoming diversity and inclusion has been seen scaling the ladder of success effortlessly. Given that, Brand Street’s cultural principles are also similar 14

to these. Undoubtedly, it is a culture-focused organisation that thrives on a mantra- work hard and party harder. The management makes every ounce of effort to be empathetic to the employees and keep their spirits high. For this, they claim to be the only marketing company that takes its employees for around 4 outstation trips every year. “Additionally, we provide continuous training & development activities to our staff. This is key to our employee’s strong performance. We have provided training as per our employee’s routine and functions,” unveils Surender. Needless to say, the thumping success of the company is the result of its sensitive and caring culture. ACHIEVEMENTS SO FAR Throughout its journey, Brand Street has stunned the business fraternity with its exemplary strategies to conduct business operations. And above that, its forte in the market have been well- recognized by its huge clientele, stimulating many renowned publishing houses and relevant players to highlight the company. A few of the worthy mentions from the list of its witnessed achievements/ milestones so far are— • Brand Street bagged Top 10 Growing Experiential Marketing Firm rating in 2021. • Recognised as Forbes’s power list achiever in 2021. • As clients are its foremost priority, their success is Brand Street’s biggest success. It has ensured the highest acquisitions with brands during the pandemic times integrated the D2C model to the consumers and soon will perform many case studies on google.

ISHANI GHOSH

North & Key Accounts Head

As phenomenal as its journey so far has been, the future goals set by Brand Street are fixated on making it even more spectacular. For the upcoming years, it strives to be enlisted as a unicorn enterprise with a headcount of 150+ by the end of 2025. Also, they have planned to expand their global reach by establishing offices in Dubai, UK, Bangladesh, and Sri Lanka soon. Additionally, Surender has envisioned developing new technology in its present offerings as his brand’s go-to-market strategy to achieve greater heights along with building outstanding leaders for tomorrow who can prove to be key catalysts in the next phase of its growth.

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Success Story

Kalanithi Maran - The man who created one of the strongest media houses in India

Kalanithi Maran is an Indian media baron and founder & chairman of Sun Group who owns 32 television channels, 2 news dailies, weeklies, 45 Fm Radio Stations, DTH (Direct-to-home) Services, and a movie production house. From 2010 to 2015, he also held half of the stack in the airline’s company Spice-Jet. According to Forbes, he is India’s 57th richest person with $2.4B. Early life and education. Kalanithi, whose name means treasure trove in Sanskrit, was born on the 22nd of July 1964 in Chennai. He grew up in a powerful family wherein his father Murasoli Maran was the former Union Minister of commerce, his brother Dayanidhi Maran was India’s former textile minister. While his grand-uncle M. Karunanithi was the former chief minister of Tamil Nadu. He studied at Chennai’s Don Bosco School and Loyola College. After graduating high school, he joined Loyola College, and in no time was chosen as the student’s union chairman and also led an agitation on the Sri Lankan Tamils issue. Kalanithi attended the University of Scranton in the United States to study administration. In 1987, he returned from the US and decided to join his father’s magazine, Kungugumum. He tied and knot with Kaveri, who is the Joint Managing Director of Sun Network, from whom he has a daughter named Kaviya (born 1992)

CAREER

When he was pursuing a master’s degree (in the mid-80s). What he saw that the USA was offering had a wide array of channels. Which were spread across multiple genres. It inspired him to do something in the media field. But being so young, he wasn’t ready for that. After returning from the USA, he started a new venture Poomalai under his family wing - a monthly news videos capsules. After successfully running the same for around 2 years, he was forced to stop the business due to privacy. But this didn’t stop him from moving forward in life. Having a sufficient amount of experience in the media industry, he started cable television and Sun TV. In just a few years, the sun TV network became the giant cable network in south India. Life Cycle of Sun group Now as much as unsatisfied Kalanithi was by the uncontrolled privacy, he decided to keep him calm and make the most out of the “opportunity in-disguise” that had presented itself. In 1993, he took money as a loan from a bank $86,000 grunted by his father, chipped in all his started Sun TV. He also sold his small stake of his Granduncle M Karunanidhi’s family. Although, he later bought it. He started the business with 25 people, who were mostly his’ college friends. The next step was to get a transponder, for which he first approached Subhash Chandra, who had freshly entered the media industry by founding Zee TV. He tried to approach him, but he didn’t get a chance to meet Subhash, and his proposal too was rejected by a junior editor in the company. Anyways, he knew what he was doing and didn’t let himself down. After little effort, he managed to get transponders to space from ATN and launched his Chanel. But this wasn’t just the end. There was no television cable service in the state at that time, so he started the television service SCV (Sumangala Cable Version) in south India. Eventually, it went on to become the largest cable operator all across south India.

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THE TURNING POINT

At that time, even though private channels like ZEE had started growing up but, the industry largely was ruled by the state broadcaster. Hence, to stand in the market safely, Sun TV started off with 3 hours of Tamil programs on the ATN channel under the brand of Sun TV. Since the begging of time, he had understood that, for a Tamil TV channel, unlike otherwise -distribution is king, not content. Keeping that in mind, Kalanithi had gained and managed a stranglehold over cable distribution in Tamil Nadu. This was one of the things that became the key reason that led to a huge growth in Sun’s dominant market share in the times to come. In no time, the Sun TV network started receiving a positive response, which led to the streaming of 24 hours television channels in several different languages such as Tamil, Telugu, Malayalam, and Bengali. Which then further expanded the news, movies, music, and more. But the fortune he started making from the company was in 1998 when India liberalized the satellite broadcast industry. Quickly, the company managed to become one of the firsts to bag the license. From 1996 to 2002, his family had managed to be the ruling party in the state and had a strong influence and control over the national-level politics as well. Due to this, a lot of critics didn’t recognize his hard work. Many believed that the family’s power has brought success in his businesses.

THE CHALLENGES.

In 2003, Kalanithi’s father passed away. Subsequently, he got offered the DMK party ticket for the Chennai Central Lok constituency for the 2004 elections. But his heart was in his business and refused the offer. In 2006, Sun Group was listed on a stock exchange and raised around Rs. 600 Cr, for launching new TV and FM channels along with funding the construction of his new corporate office. Now was when a real issue started emerging. At the time of filing the IPO, a letter to the PM of India was sent by a Member of the BJP party asking questions about the conflict of interest with Mr. Dayanidhi Maran (minister of communication and information technology). During that time, it was assumed that his career was almost over. But he knew this wasn’t his time he waited for the right time.

COMEBACK

Kalanithi’s love for his business finally overpowered all the difficulties, and soon Sun Network started shining up. By the end of 2010, he paid Rs 780 Cr to buy a 38% stake of SpiceJet Airline from Airlines from an American private equity investor and the UK-based Kansagra family, which in the next few years, he increased the stake in SpiceJet by investing Rs. 800 Cr. After running the airline successfully for four years, he had to sell the stake because of a huge loss.

ACHIEVEMENT.

• The former President praised the $2.7 B deal with him as SpiceJet had boosted the employment rate in the USA,during his visit to India. • Received the “Young Businessman Award.” from CNBC, ERNST & Young. • Forbes named him as the “Television king of southern India” 19

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SERVING THE COMMUNITY WITH CREATIVITY, BUSINESS, TRAINING & TECHNOLOGY Smita Kumar | Business Connect

WHAT HAPPENS WHEN CREATIVITY, BUSINESS, TRAINING, AND TECHNOLOGY JOIN TOGETHER? In the year 2020, Mr Siju Rajan and Mr Jeevan Uthaman identified a connection between those 4 elements. That led to the formation of BRANDisam. In the light of vast experience in Business consultation by Siju and the Training experience of Jeevan, they found that even though entrepreneurs from Kerala are highly educated and efficient in running business. But they lack basic awareness and understanding about the brand building process. This is the main reason for not finding international brands from Kerala. Many are confused that Branding means creating a beautiful logo or a website and many others misunderstand that by doing Trademark registration alone, the brand-building process is completed. Then, BRANDisam began providing them with assistance and education. Later on, the company developed by itself in entrepreneurship development with a holistic approach. This step, at that point of time, brought fruitful results and during the period of professional service, BRANDisam has built their trust among its clients post serving them well.

AN OVERVIEW OF THE COMPANY

BRANDisam is a vibrant team of business strategists, organizational development and HR trainers, business graphic designers, business content developers and business legal advisors. It was in 2020 that the company set up many brand identities, framed unique brand strategies for all and also, empowered various entrepreneurs to build their brand.

SERVICES

BRANDisam provides the following services: • Business Branding consultation • Organisation Development Interventions • Business Training • Business Legal Registrations www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

THE PYRAMID CONCEPT

With the motive to clear the doubts and define the word ‘Brand’ better, the team of BRANDisam has come up with a concept called ‘BRANDisam Pyramid’, that showcases the path on which a trade name moves, to become a brand name. BRANDisam strictly follows this throughout the branding process. As per the company, the branding or brand-building process deals with 5 stages.

Stage 1 Foundation stage

Creating a unique identity for the rest of the business’s life is the first stage in the BRANDisam pyramid. Unique identity should be created by keenly observing the market and customers. ‘Make it once and keep it always’ is the central rule of the foundation stage. It includes the brand’s visual identity, verbal identity, brand positioning strategy and brand’s core culture.

Stage 2 Visible stage

The identity is meant to be registered in the mind of customers. To get registered, it must be shown to them in the appropriate channel, at the appropriate time and in the appropriate quantity. This should be done after observing the market, customer’s demography and competitor’s strategy. This is the stage of marketing.

Stage 3 Register stage

The result from the visible stage will get reflected in the register stage. People will identify a product when they see, feel and use it regularly. The distance from the visible stage and register stage 20

Siju Rajan

Director-Chief Branding strategist depends on how effectively we use the marketing tools.

Stage 4 Trust stage

It is the most crucial stage in the brandisam pyramid. People identify products when we regularly bring attention through different strategies. But to turn it into a brand, people should feel trust in it. It is a time-consuming process where we need to continuously touch the emotions of customers like love, care, greed and so on.

Stage 5 Leverage stage

Here in this stage, the name works 24*7 without anyone’s interference. It will leverage itself and become a brand. BRANDisam was formally incorporated in the year 2021 and started 3 divisions of its. The branding, training and research, and research divisions.

ONGOING RESEARCH WORKS Machine Learning-based business

predictions for pandemic situations Next-generation branding Remote Organizational development Entrepreneurship psychometric assessment tools

TRANSFORMATION

According to the founders, transformation happens day by day when we interact with plenty of entrepreneurs, when we explore new arena of business , branding and marketing in the context of industry 4.0. And the transformation for sure is the result of creative thoughts to overcome challenges which come on the way during crises. Curiosity for knowledge also drives the transformation.

ROLE OF R & D

BRANDisam feels that research & development have a major role to play in the growth of a company. Siju affirms, “Brand building will be effective only when the strategists can read the past, present and predict the future trends in all the sectors. It shall not be forgotten that innovation happens when two discrete segments.” The research wing of the company is a full-fledged team whose members are continuously researching in different disciplines like branding, learning and development, Artificial Intelligence, marketing, consumer psychology, neuromarketing etc.

EDUCATION-BASED SALES

The company believes in educating the clients. The time is utilized in this manner which results in sales. BRANDisam meets the purpose of educating thousands of entrepreneurs, through YouTube Videos on Business topics initiated by Mr Siju Rajan and through BRANDisam Podcast app.

LEADERSHIP SKILLS

Focussing on the team is our main priority. Listening to them and educating them, and apart from this, we rectify their mistakes and develop them so that they can lead their entrepreneurial journey.

WORK CULTURE

According to Jeevan, “Creativity is born where freedom and fearlessness get enough space. BRANDisam has adopted a free and flexible work atmosphere regardless of place and time frame. A remote working style has been provided to our employees.”

GROWTH

The confident founders say, “Keeping in mind the growth of our business, we are ensuring that we invest more in the extensive research in Artificial Intelligence, Machine learning, Consumer

psychology and also innovative and sophisticated methods of training.”

VISION AND MISSION

BRANDisam aims to assist entrepreneurs in building their brands. The mission is to make entrepreneurs self-sufficient by empowering them in each stage of brand identity, brand content, and brand strategy development.

IN THE FUTURE

Like every start-up, BRANDisam aims to reach the international market in the future. Another focus of its, is to build BRANDisam Business School for entrepreneurs is also included in the five year plan.

ACHIEVEMENTS

BRANDisam is continuously witnessing a better number of entrepreneurs through the educational content on the YouTube channel. The increasing number of ears to listen to them is their biggest achievement. Not only this, their podcasts and articles in ‘Dhanam’, Kerala’s most popular business magazine, are also getting more entrepreneurs to them.

FOR THE BUDDING ONES

It is always good to learn from the experience of others, be it a short experience or a long one. Jeevan says, “Reading several business success stories can inspire you. On the other hand, instead of following others, focus on developing your idea that matches your passion and skills. Identify the audience that suits you the best or which goes with your passion and skills. And then, serve them the best.” “Continuous learning, commitment towards your clients, and consistency will give you business success. If not soon, not even far”, he adds.

EASY TO LAUNCH, HARD TO LEAD

It is easy for anyone to launch a company but it is very hard to lead the company and to grow as a brand. The foundation and consistency play a vital role in branding. Therefore, do not forget to invest more time of yours in laying the foundation. 21

Jeevan Uthaman

Director- Learning & Development ABOUT THE FOUNDERS

Mr Jeevan Uthaman Mr Jeevan Uthaman is an Organization Development Consultant and Certified Learning and Development Professional, accredited by KASE, Govt of Kerala. He is the Co-founder and Director, Learning & Development of BRANDisam LLP. He is also associated with the Additional Skill Acquisition Programme (ASAP), Govt. Of Kerala as a coach. He is presently holding the position of Consultant at Flatirons Geomagnetic Services LLC, Colorado, USA. He is a postgraduate from Cochin University of Science & Technology (CUSAT) and he worked as an R.A. at CUSAT for two years. He was selected as one of the top ten best entries in the “Be Skilled Be Relevant” National Level contest conducted by National Skill Networks. He is well- known for the implementation of modern technology like Virtual Reality in the training and educational field. He has trained thousands of people so far in various disciplines from life skills to entrepreneurship development. Mr Siju Rajan Mr Siju Rajan is a Business Branding Strategist and HRD trainer, is the Director and Chief strategist of BRANDisam LLP - an organisation in the field of brand identity, brand strategy, training and research. He is also the Master trainer in ASAP Kerala, Government of Kerala. He assists many aspiring entrepreneurs to build their dream brand by helping in research, building strategies and equipping them through training. Siju Rajan is educated in business management (MBA) from the University of Calicut, Kerala and Commerce(M.Com) from Bharathiar University, Tamil Nadu. He appears on his YouTube channel regularly with practicable tips in entrepreneurship and Management. Also, he is a Business Columnist in different business magazines like Dhanam. He has trained thousands of people so far in various disciplines in Business Management and Branding. www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

DR. RAO’S CONSULTANCY n SERVICES PVT. LTD. Revitalizing And Driving Progress Through Innovation Kajal Dobhal | Busines Connect The pandemic has pushed the adoption of technology in companies like never before. Whether service, manufacturing or others, digitization has optimized operations and fostered better engagement with customers. Digital products have accelerated their growth 3-4 years ahead of their time by meeting new customer demands through sustainable and costeffective products. A survey by global Management consulting firm McKinsey & Company revealed that in APAC, digital adoption rose to 53% in 2020 from 33% in 2019. The scenario has inspired the minds of many aspirers. Since the last year, the global market witnessed a surge in entrepreneurial initiatives, many of which rose from India.

India has always been a home of innovators. With more and more people turning to digital channels, SMEs and MSMEs have been the first responders. A substantial number of new firms have strategized costeffective digital solutions that can help companies start, restart and even optimize their growth. Dr. Rao’s Consultancy n Services Pvt. Ltd., better known as DCnS, was conceptualized to strategize new pathways for companies. Accredited by ISO 9001:2015 Certification, DCnS came to light in early 2021 at the IT Hub of India, Hyderabad. The venture is a one-stop-shop for companies that seek to reach new heights or revamp their business in the current transgressions. IMAGINED TO REVATILIZE DCnS was envisaged upon a sound vision - to improve businesses amid the aftermath of COVID-19 with tactical and innovative www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

Dr. Damodar Rao Founder & Director

solutions. Digital technology has been the stepping stone for business automation and faster results. Therefore, DCnS has devised a gamut of flexible solutions, ranging from Infrastructure Management Services, Application Management Services, Computer Systems Validation (CSV), Computer Software Assurance (CSA), Testing as Service, Industrial training, Auditing and other compliance services. DCnS works with both - the public and private sector, encompassing companies of all sizes and verticals. The Company has a strong team in place, led by seasoned executives with substantial industry experience across multiple geographies. Its solutions are adaptable and extend to a wide range of partners across industries. Integrating experience and resources, DCnS is working to stabilise these difficult times delivering value to their clients’ businesses. The pandemic has inspired people to think outside the box, and DCnS is on a mission to rise with the innovation curve and meet the dynamic requirements of its clients. A GLANCE AT THE FOUNDER

“A leader is a front-engine paving the way for the rest of the teams to perform effectively and keep contributing to the growth of the company”, Dr. Damodar Rao, Founder & Managing Director, DCnS. This thought-provoking notion has kept DCnS’s sail high amid the turmoil. Dr. Rao is a man of focus and specializes in turning challenges into prospects. He is well-balanced with the ups and downs of the industry and favours taking smart and critical decisions. Under his stewardship, DCnS has formed alliances with several product and service providers. Within months of its founding, DCnS has amassed a team of enthusiastic individuals dedicated to continuous R&D and cutting-edge marketing strategies. A strong focus on R&D keeps the company up with innovations and helps to understand the market and the competition amongst peers. With time, Dr. Rao plans to expand further into the R&D space and come up with more products and applications. STRATEGIZING MARKET OUTREACH DCnS also has an integrated marketing strategy to build its outreach. It mainly follows a two-way approach – reaching out to clients directly (land and expand) and leveraging alliances’ strength and support for enlargement. It has a digital marketing division that engages in various social media promotion initiatives (LinkedIn, Twitter and Facebook). The team reaches out to alliances and potential clients with their promotional materials to build engagements and expand its radar. DCnS has already established a strong base amongst Manufacturing, Pharmaceuticals/Life sciences, Healthcare, Consumer Packaged Goods, Banking and Finance, Automobiles, Retail, Information Technology, Travel & Transport, Academia, Real Estate and Oil & Gas. The era has drawn out favoured digital marketing approaches for every innovator. And as DCnS expands - in regards to team and product portfolio, it’ll adopt more flexible marketing methods that keep the wheels running even in the pandemic. A BEFITTING WORK CULTURE Every startup is born from a particular mission, vision and radiates core values that anchor its trajectory. And these are guided by their greatest asset - the workforce. At DCnS, employees live by a code of conduct, which focuses on behaviour towards peers and leaders. The Company promotes freedom of expression, which keeps the ecosystem transparent and ensures open communication. The leaders keep a 23

hawk’s eye on factors that may trigger conflicts and disrupt the harmony of the workplace. “We expect every employee to foster a well-organized, respectful and collaborative environment”, says Dr. Rao. The coherence fosters a like-minded state and helps the Company think beyond the competition. DCnS intends to develop niche products and deliver services with a unique value proposition that stimulates their preference. A POTENTIAL TO REACH NEW HEIGHTS A progressive venture stands upon 5 pillars – Identifying the need, availability of capital and maintaining cash flow, a like-minded team, remaining competitive and abreast of trends, and optimized pricing and costs. Irrespective of which vertical it is in and the challenges it may be facing, these factors ensure a company is on a prolific track. The understanding is helping DCnS nurture its ultimate goal upon these factors and stay progressive. In the first month of inception, the Company signed MoUs and NDAs with 3 other companies, which will benefit in expanding the radar and work with MNCs in India and abroad. The Company is also in the process of setting up many Center of Excellence (CoEs) for Banking and Pharma industry clients, respectively. A CONTEMPLATIVE ADVICE FOR ASPIRERS

“If you crystal down to being an entrepreneurial material, then the next step is to wear the thinking cap and start exploring the avenues on what can be done differently and what can bring in the real value add to clients or citizens in the marketplace”, Dr. Damodar Rao www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

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GROPLES SOLUTION Helping your business with digital transformation

Avishek Singh | Business Connect WIND OF CHANGE Yes, Covid 19 proved out to be a disaster for the world. Many companies were shut down. Millions lost their jobs. Startups could never revive. But there’s another side of the story as well. There were many businesses that thrived. Numerous new opportunities cropped up. Firms that were able to switch to a digital means of doing business dived through these situations to come out on the top. As e-commerce demand increased, several merchants were able to expand their online presence. Gyms were able to provide live fitness sessions to their subscribers via their own applications and social media. Ride-hailing and delivery platforms were able to spread their services to other industries and assist them in moving online. Within the first year of its formation, the Groples team had two of the major Indian corporate houses as clients. “ We have actively contributed to their diversity and social responsibility initiatives by helping them hire more candidates with challenging backgrounds.” shares Amit Khanzode, the chief Sales and Marketing Officer.

LEFT TO RIGHT - Charudatta Pande - CEO, Amit Khanzode - CSMO, Amit Joshi - CFO

Most of the global technology companies are focused on solving challenges faced by large enterprises. We are building solutions that would enable medium and small size companies to use the right platforms and technologies to scale their IT operations in line with their business requirements Mr. Charudatta Pande- CEO- Groples Technology is not a choice in this new environment, but rather a core business strategy that must be integrated into every aspect of an organization. Today’s modern customer, whether internally or externally, demands the very same level of service in a work context as they do in their personal life. However, for a firm, this might be difficult to do. There have not been more options in terms of where and how applications are delivered, as well as who to collaborate with. Groples’ enables businesses to quickly grow their operations by using digital platforms and technology. They are aiming toward a goal of making a thousand Indian businesses entirely digital by 2025. Mr. Pande steers, “ Post COVID 19, Digital is the new way of life for all businesses. Whether you are a manufacturer, trader, reseller, or service provider, your business needs to be digital.” Organizations that don’t really undergo digital transformation will fail Why are some firms performing better than others, and why are some firms doing better than before the crisis? Firms that have effectively executed digital transformation or those that have been able to swiftly adopt digitalization are doing better than others. “Companies who do not adopt Digital way of business will be left behind and eventually go out of business” believes, Amit Joshi CFO

ASSISTING WORKERS IN BECOMING MORE PRODUCTIVE Groples enables consumers to beat the competition by providing digital transformation and technology services from concept to implementation. Groples, a company that was “born digital,” uses an innovative, inclusive strategy to create customized solutions around the virtual supply chain. Groples Solutions can help you operate your business more effectively or increase your revenue faster. Better cooperation inside and across organizations, more personalized customer interaction, greater staff flexibility, and more reliable data findings are all benefits of the tech revolution, all of which help a firm expand and thrive post-pandemic. “ Core businesses such as accounting and Human resources may gain from digitalization by shifting away from paper processes and digitizing key aspects such as payroll, thus empowering management to concentrate on broader competitive advantages.” quotes the CEO, Mr. Charudatta Pande MAKE FASTER AND BETTER DECISIONS. Because of the Internet of Things, businesses now have access to bigger amounts of data than ever before. This data may be transformed into useful advanced analytics with the proper combination of analytical tools, allowing you to make better, faster decisions. “We strongly believe that the next decade belongs to India. We are going to experience unprecedented growth. The companies need to be internally prepared to capitalize on these opportunities. While we are preparing technology solutions for the medium and small enterprises, the owners and senior management of these organisations must start considering technology as their partner in growth.” quotes the CEO IMPROVE BUSINESS PARTNERSHIPS Customer demand is growing, and rivalry within sectors is strong. Businesses are growing more dependent on one another, collaborating with distributors and retailers, middlemen, and specialized advisors. Managing these relationships frequently necessitates document-based interaction, which has historically been seen as a time-consuming impediment to efficiency. However, technology is now available to revamp this procedure. “ We assist in the transformation of technological infrastructure workflows in order to offer digitized frameworks, boost corporate agility, and promote sustainability,” adds Mr. Amit Joshi. LOOKING FORWARD The company would build on cofounder’s experience of working with large corporations and solving complex business problems using enterprise systems to develop simple value-generating applications for medium and small enterprises. “ We believe that the digitalization for the medium and small enterprises would follow A different growth curve compared to the large enterprises. These companies have their peculiar challenges and would need realistic solutions to drive adoption at the ground level. Hence, we are going to build these applications for medium and small enterprises.” quotes the CEO. 25

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Innovation

MUSHROOM CULTIVATION:

A Sustainable Agribusiness In India “

”

One of the major agricultural industries on the earth is mushroom processing.

Agriculture is vital to the Indian economy. According to the Economic Survey 2021, the share of agriculture in India’s GDP has increased to almost 20 percent in 2021. Farming in the traditional way is no longer a guarantee of profit. Through innovations in farming, farmers can increase their income if they wish. Recently, the Indian Government’s industrial policy and innovative creativity have encouraged research and entrepreneurship in mushroom cultivation. It has a lot of potential as a money maker. It is light-independent, feeds on organic matter, and does not require fertile soil to grow. India’s unemployment rate has risen to 6.8 % and the youth is no longer confident of jobs. In such a situation, the interest of the educated youth has shifted more towards sustainable agribusiness. Farmers are making good profits in small areas by doing mushroom cultivation in a modern way. The Mushroom Cultivation Market is projected to be worth USD 16.7 billion in 2021, rising at a CAGR of 4% from 2021 to 2026, to hit a value of USD 20.4 billion. Rajkumari Binita Devi, a mushroom cultivator from Manipur, is a great example of someone who was influenced by experience and was able to make a fortune and receive awards despite being an unskilled mushroom cultivator. What is a Mushroom? A mushroom (Kukurmutta in Hindi) is a fungus’ umbrella-shaped fruit. It is a tasty food that is enjoyed by both children and elders all over the world. It’s also known as “the future vegetable,” as it’s a guarantee against food shortages, hunger, and medicinal value. With the increasing population across the globe, Mushroom demand has risen recently, because mushrooms meet the needs of health-conscious consumers and are a desirable alternative food, especially for vegetarians.

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NUTRITIONAL VALUE OF MUSHROOMS

Mushrooms have a low-fat content and are high in simple carbohydrates. They’re also rich in digestible protein, high molecular weight polysaccharides, and a decent source of fibre, among other nutrients. Mushrooms also contain unsaturated fatty acids, which account for more than 70% of total fatty acid content, as well as essential fatty acids, are low in calories, and high in vegetable proteins, minerals, and vitamins. They also contain a lot of secondary metabolites, which may be useful in nutraceuticals, pharmacology, and medicine. Some mushrooms have anti-inflammatory properties that can help prevent diseases like hypertension, hypercholesterolemia, atherosclerosis, and cancer.

HISTORY

About 600 A.D., the first mushroom, “Auricularia auricula”, was cultivated. “Flammulina velutipes” is later cultivated in China around 800-900 A. D. Commercial mushroom farming has only recently begun in India, with Himachal Pradesh, Punjab, Haryana, Uttar Pradesh, Maharashtra, Bihar, Madhya Pradesh, Manipur, Tamil Nadu, and Karnataka leading the way. Andhra Pradesh is a big producer of mushrooms. Training of Mushroom cultivation in IndiaVarious government and non-governmental organisations (NGOs) in India provide mushroom cultivation instruction. Dr. Rajendra Prasad Central Agricultural University, Pusa, Samastipur, Bihar and National Research Centre for Mushroom (NRCM), Solan, Himachal Pradesh are pioneer educational institutes. A “Mushroom Cultivation Technology” online training program is also available. Farmers, as well as entrepreneurs, would benefit from training programs. It is possible to have mushroom production three times a year because the length of 45 to 60 days aquate for mushroom production. Diabetes flour, pickles, cookies, papad, and protein diet powder made from mushrooms.

TYPES OF MUSHROOM

Button mushrooms, oyster mushrooms, and paddy straw mushrooms are the three primary varieties of mushroom harvest. These mushrooms are important in their own right, and they develop in different ways using different techniques and methods. To grow mushrooms, a special bed known as a compost bed is prepared.

COST OF MUSHROOM CULTIVATION IN INDIA

In India, the total cost of mushroom cultivation is around INR 1,50,000. Scrap Wooden Shelves (Rs. 20,000), Room Construction Costs (INR 1,25,000), and other Miscellaneous Costs are included (Rs. 5000).

FINAL THOUGHTS

Mushroom cultivation is now India’s most active and profitable sector. It is rapidly gaining popularity in India because it turns farmers’ hard work into benefits in a short period. Agri-entrepreneurship programs especially in mushroom cultivation that involve capacity building and access to funds for youth should flourish to solve India’s brain drain issue. What today’s youth lack is the inspiration and entrepreneurship to see agriculture’s promise and prospects?. Youths are a source of creativity and a strong source of inspiration for others.

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HEALTHWEG DIGITAL THERAPEUTICS

your path to recovery is easier and inexpensive Avishek Singh | Business Connect

“Our health professionals have personally treated thousands of patients, and now, in this new technological era, we have developed digital goods for high-quality health-care solutions.” Miss Pinal Viramgama - founder Healthweg Digital Therapeutics

In the pandemic era, the idea of a service provider is evolving across the board, and healthcare is no different. Young generations are increasingly turning to internet consultations as well for medical advice, as opposed to only visiting a pharmacist.

Pinal Viramgama Founder

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Without a question, the cheaper prices of high-speed internet and extensive connectivity made possible by smartphone users have eliminated geographical limitations for patients seeking medical care. For essential medical advice or regular medical requirements, they may now chat to a specialized doctor online via healthcare applications. Patients may now view their healthcare records instantaneously, rather without having to wait in long lines at consultation rooms. The growth in virtual consultation might also be linked to the hectic schedules in the working lives, as well as urban logistical risks that prohibit them from seeing a healthcare specialist in person. Most people seek medical assistance for diabetes, obesity, sexual problems, pain control, diet management, psychotherapy, skincare, recurring viral infections, and weight control, 28

among other things. Healthweg provides you personalized plan to help people deal with lifestyle diseases and chronic conditions with help of digital health platform.

“ Currently we are providing curative personalized programs and consultation to people to deal with chronic health conditions like diabetes , pcos , obesity etc .. & also providing consultation for physiotherapy, diet management, lifestyle counseling and for various rehabilitations.” says Dr Moxa Painter, lead physiotherapist & co founder. Since its start, Healthweg has strived to provide an unrivaled level of service. Their professional experts provide outstanding services to a variety of healthcare establishments. Doctors, Technicians, Consultants, Biomedical Scientists, and Marketing professionals are part of the skilled team.

The founder adds, “Our diverse team combines unique concepts with cuttingedge technology to get better and faster results by developing daily personalized treatment routines for complete recovery.”

the better, and it will address many health problems more quickly and easily than ever before.”

The startup collaborates with medical institutions to achieve sustainability that lowers costs and simplifies operations.

She explains, “ We keep challenging the ongoing systems to come up with the best solutions that work in practice as well as on paper. Since inception, this fundamental idea has been and continues to be our passion.

“Our aim is to partner with around 50 hospitals/clinics for providing postdiagnostic personalized DTx plans to their patients for post-diagnostic treatment routines “ quotes Dr Ashwini Vora, senior program leader at healthweg.

PATH OF HEALING

Pinal asserts that in the journey of care or management of any health issues, after doctor’s consultations various levels of interventions like physiotherapy, daily nutritional intakes and certain changes in lifestyle are always needed.

The Startup strives for quality, which has allowed it to become one of ‘s finest medical advisors. By providing comprehensive healthcare consulting services under one roof, the team strives to create a standard in the market.

The founder adds, “ When it comes to health, go with the finest not just for consultation but also for postdiagnostic treatment. This is necessary for total healing and the elimination of lifestyle illnesses. Choosing the best and most appropriate treatment programs can make your road to recovery much easier and more inexpensive.” COVID 19- RESHAPING HEALTHCARE

Healthcare is a fast changing business, with regulatory pressures and customer expectations changing on a daily basis, thus adding to the industry’s complexity. To deal with these difficulties, Healthweg’s team of professionals collaborate across the value chain to deliver a high-quality healthcare consulting solution. Says Pinal viramgama “During the pandemic, a new age in healthcare opened up, allowing for advancements in digital technologies. It’s a chance to influence evolution. People are now more open to using health-tech services. This is a shift for

The Lead Nutritionist, Garima Mukhija shares how critically the startup relies on creativity and innovation. She explains, “ We put innovations at the core of every endeavor, which is critical in today’s world of rapid change. As a result, Healthweg Digital Therapeutics provides a one-of-a-kind balance of advice, technology, and innovation to its customers.”

FINAL THOUGHTS

Healthweg Digital Therapeutics with their health tech platform ( website and online app ) always serves you with both preventative and curative treatment. The team assists people in the rehabilitation of illnesses such as Pcos, obesity, diabetes, and other lifestyle diseases. They design home care treatment plans to enhance your health and make rehabilitation simple, effective, and cost-efficient. The specialists do all of these by collaborating to create a customized strategy that provides a unique experience.

“ We analyze root causes and build personalized plans for you to manage and cure your lifestyle disease and make rehabilitation easy & effective.” says the founder- Pinal Viramgama. 29

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siliconindia

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|19|

August 2019

www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

Health

How to survive the 14 days HOTEL QUATRAINS (both mentally & physically)

ear traveler, there are 14-15-days isolation required at your next destination. Today we will be sharing tips to survive the 14 days hotel quarantine. In the post-pandemic world, hotel quarantine has become compulsory in almost all countries – including India – and whist staying in a hotel for days on end may have previously sounded like a dream, it is actually a lot more challenging than it looks. Many popular destinations like UK, Hong Kong, New Zealand, Singapore, Australia, and many others have implemented a compulsory quarantine rule. Tourists have to quarantine in a hotel for anywhere between 14-21 days, at their expense. So, if you are one of the travelers who want to visit a specific country, here are some tips that will help you survive your stay in a hotel quarantine.

Book a room with a view While the thought of spending your quarantine period in a single room may not be pleasing for most of you, booking a room that has greenery or mountain views or some such nice view can help. Out of the list of quarantine hotels, select hotel and hotel’s room wisely where you can feel good about spending your quarantine. It would be great if the room comes up with a balcony, where you can sit and enjoy a cup of coffee.

Wake up with purpose Some people will be in quarantine for 14 or other 21 days- it depends on country to country. So, plan how you will be spending each day in your room. Start your day with some physical exercise, followed by a pampering session in the shower – try to accomplish something, even the smallest task is countable. You may also make a to-do list before you hit the sack and start next days on purposeful not. Also, going to bed early and waking up on time save the tone for your day. Taking a good sleep 7 to 8 hours is better for all of us, especially when you quarantine yourself in a single room. This doesn’t just give you directions but also a certain degree of control over your day.

Do some exercise In this post-pandemic world, physical activity must be a part of your daily routine; it helps you to kill two birds with one stone – it keeps both the blues and flab away. Physical activities are known to release happy hormones – endorphins, serotonin, and norepinephrine. So, choose the physical activity you enjoy

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and can add in your quarantine periods. Dancing, acro yoga, aerobics – choose from several options you can practice to stay fit and happy.

Soak in some vitamin D Catch early morning sunrises; you can also meditate or practice yoga while you get vitamin D. So when you are making a hotel booking, try to get an east-facing room. The coming sunlight through windows to your face will instantly cheer your mood and energize you to face the day. It is also good for your health. Stay connected. It has become very important, especially as the world combats covid-19, that we stay in touch with someone who cares about us. Use the hotel WIFI and make some time every day to talk with family, friends, and partners during hotel quarantine. Whether it be through chat, a phone call, and a video call. I recommend you make a phone or video call, in this, you can connect with their emotion.

Digital detox Fixing eyes on your phone or TV screen all day is harmful to our brain and eyes. So, keep your eyes away from your phone screen to give some rest to your mind and of curses your eyes. Lesser screen time shearing offers benefits which include improved sleeping quality and attention span. Many research also shows that people who abstain from using social media are less likely to have anxiety and depression. Instead of scrolling – screen smartphone, solve a puzzle or read the book, keep in mind that books must be paperbacks.

Eat healthy food As you are in hotel quarantine, try to choose healthy food options when it comes to your meals, including breakfast, lunch, and dinners – once in a while is fine. Self-isolation has made us seek comfort in junk food, but it will be wise to not let this time ruin our healthy eating habits. Junk food and processed food in your diet have many disadvantages, including obesity and leathery, make sure your meal (from morning to night) satiates your hunger and nourishes you during your quarantine time. If you are bored with hotel food, you can also look for online delivery services, which will offer you some healthy and tasty options.

Cultivate a skill With quite some time in your hands, why not develop a new skill during your quatrain period? There are tons of options available on the internet at affordable prices, from dancing classes to cooking courses. You can start something doing something, which was on hold for a long time because you weren’t able to find the time. As you finish your quarantine period, do not forget to follow a basic rule, wear the mask, sanitize your hands or wash them- when you touch something, and maintain distance as much as possible. 33

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TRANSFORMING THE FINANCIAL SPACE WITH ITS EXCLUSIVE SAAS PRODUCT LINE Kajal Dobhal | Busines Connect

Jitendra L Luniya Partner

“Startups are game-changer in the competitive business world as they have innovative ideas and potential to provide cost-effective products and services,” expressed the Managing Partner of Jainam Software, striking up the virtual conversation with us. As this ‘just out’ edition highlights the list of some promising start-ups, we concluded to feature Jainam Software, a 4- year-old start-up, by conversing with its Managing Partner – Jitendra L Luniya. After addressing the instrumental role of start-ups in the business community, he forged ahead to explain the business portfolio and other aspects of this venture.

efficaciously centralized on the businesses that require automated accounting processes backed with a staunch digital payment solution. The web-based software enterprise is fundamentally converged on rendering 15 min loan disbursement capability to NBFCs. “However, the product supports more than 25 lines of businesses (LoBs) in the area of automated payment collection,” reveals the Jitendra L Luniya. Just only in 4 years, Jainam Software has endorsed the establishment of over 100+ NBFCs in India and assisted over 500+ financiers worldwide. Governed by its niche competencies in field collection via mobile and userbased customization in loan product schemes, its product portfolio has been adding substance for the financial institutions. As a matter of fact, each product is crafted while keeping the financiers’ loan produce scheme ad-hoc requirements in mind, claims Jitendra.

A GLANCE AT THE COMPANY PROFILE Jainam Software has become a prudent Cloud-based SaaS software provider for its diverse clientele including– NBFC, Credit Co-operative Bank, Micro Finance Institution, NGO, Credit Cooperative Society, Payday Loan Company, Nidhi, Kuries, and many other lines of business in the finance and mutual benefit domain. It is www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

Incepted with a sound vision to bring forth some cost-effective web-hosted software solutions for bridging the gap between borrowers & financiers and investors & depositors while carving a stature as a globally recognised enterprise, Jainam Software has left no stone unturned to enrich its product and service portfolio with exclusiveness. Parallel to this, Jitendra also unveiled the company’s steadfast mission to bring 1000+ NBFCs on board by 2022. “We want to automate every single manual effort. We never say no to customer requirements or problems because that is the opportunity for us to do something new and something different. Our product design supports end-user configuration as per their business needs,” elucidates the visionary leader.

edge in the market. By following the above-mentioned belief, he stated, “ We follow agile scrum methodology and keep our product updated every day using continuous integration and continuous delivery (CI/CD). Moreover, we discuss every possible challenge with customers, take it positively and try to convert it into an opportunity to do something better.” At present, the R&D team of the company is intensely focused on the utilisation of blockchain in microfinance that can make a huge difference to financial space. WORK CULTURE DRIVEN BY AGILITY Jainam Software is known for its open and cordial work culture suffused with self-motivated individuals. Here, leadership is aligned with the overall thought process for the betterment of the operations. Jitendra affirms to have put immense efforts into eliminating micromanagement in the company to save time as well as energy and the individuals own up to their responsibilities by an agile process. “We have a relaxing work culture because everyone in the company is self driven. Team members decide their work as per priority and are responsible to complete their respective task,” quotes the Managing Partner. Additionally, for each employee, continuous improvement and daily growth is quite imperative to quantify their success. On that note, the management ensures to implement a system of constant learning to stimulate creativity among the teammates.

EXPEDITING THE PROGRESS The business operations for Jainam Software were commenced somewhere in mid of 2017. The following year i.e. 2018 brought its fair share of ups and downs, due to the lack of high-profile testimonials in its favour. But persistent hard work and unwavering determination allow them to develop a product line enriched in effortless user interactions and automated concepts that led to a swift turnaround in terms of its growth. Indeed, they strived hard to make a difference in this competitive scenario and stand apart in the crowd. Jitendra also reckons that during the nascent stage of this start-up, the incomparable support it received from several NBFC start-ups was quite instrumental. Step by step, they climb the ladder of expansion, in which word of mouth was quite critical, and eventually, within a year they brought over 500+ global financiers nder their service parasol. R&D- GIVING IT AN EDGE Jitendra reveals that in his 15 years of a successful career as a software engineer while being associated with India’s 3 leading IT firms, he used to develop at least one innovative idea every day. His incessant zeal for the amelioration of services and products made him realize the significance of R&D in the business world. He asserts that owing to extensive R&D process only, Jainam Software has been able to get an

ROADMAP TO BUSINESS EXPANSION Jainam Software has designed a perfect roadmap towards surging business growth where they are firstly fixated on adding more NBFC merchants to their clientele. The company’s global representatives are targeting China and other Asian countries. “We tend to follow zero distance process improvement so that our merchants also grow their business with less effort. Our idea is to make entire loan on boarding, disbursement and management with zero manual intervention,” professed Jitendra, highlighting the future outlooks.

NOTEWORTHY MILESTONES Within a short stint, Jainam Software has scaled greater heights. Their clientele is flourished with different Line of Businesses (LOBs) from the finance domain that has been possible due to their exemplary products and service offerings. At present, with the 100% customer retention and 90% customer satisfaction rate, the start-up is leaping towards better prospects while crossing significant milestones.

NEHA LUNIYA Partner

UTILE TIPS TO THE ENTREPRENEURS As we asked Jitendra to share some handy tips with the aspiring business leaders, he responded by saying, “Building few clients initially is a big challenge for a start-up. We need to find opportunities from the problems around us and what we listen to from clients. As a start-up, we need to be agile so that we are real-time in problem solving, design, development and deployment. To be competent in the business, we need to keep upgraded almost daily and intend to be ready for future scope.” THE CONCLUDING NOTE BY THE KEY DIGNITARY Before signing off from the virtual session, Jitendra wanted to convey some words highlighting the flagship product, “Our product helps merchant to apply niche finance schemes using customized configuration so that they stand out from the traditional way of doing business. We never say no to changes because that is how we improve the product daily. We anticipate business problems and provide long term approach to solve it. Merchants lean to do more business with less effort using our product.” 35

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MADE IN INDIA

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Scale greater heights in your career objectives Kajal Dobhal | Busines Connect

n line with our endeavour to feature some phenomenal start-ups for the year 2021, we decided to highlight the story of Manson Center of Excellence that has recently dipped its feet in the business education industry. For this, we sat down for a freewheeling conversation with the Chairperson — Lavanya Kanduri. This session was quite informative and we came back with some food for thoughts that our readers will find inspiring.

THE INTRO

If you seek knowledge to harness the power of creativity and profundity, Manson School of Business(MSB) has got your back. Aiming to ensure surging success to the business professionals by enhancing their skill- sets, the institution has strained every nerve to be substantial in this space. While adding substance to the business education landscape, they constantly strive for rendering excellence via their matchless service standards.

WHAT MAKES IT STAND OUT IN THE MARKET?

Several factors make MANSON stand out in the crowd. Be it a robust mentor-mentee relationship, lively interactions, faculties with vast industry experience or an interactive environment, the organisation’s commitment to its services is what gives it a leading edge in the market. A sheer emphasis is on teaching the scholars in a vibrant environment where everyone is dedicated to supporting them wholeheartedly. Here, one will come across the golden opportunity to shape a successful career prospect in business administration alongside experiencing a dynamic learning process. The vision is simple and sophisticated— “Develop tomorrow’s innovative & empathetic global business leaders with care”. The luminary claims

that inspiring brilliant minds is their key focal point to create a better world. “We at MSB, aim to help our students develop artistry to become tomorrow’s global leaders. We groom our scholars to be ready to think critically, enable them to adapt to changing business panorama and develop an expanded world view,” continues she.

THE MOTTO

Apart from shaping future leaders who could be independent, socially responsible & insightful thinkers to leave marks across the world, MANSON dares its alumni to dream big. The management always inspires them to cherish their envisioned dreams and make leaps to a radiant future. “The spirit of looking towards the future and convert our dreams into realistic possibilities is at the core of the Manson Center of Excellence. For those are the dreams, which push us forward to make a positive contribution to progress,” claims the chairperson. Also, they acknowledge the fact that innovation can create values in many ways. For this, they heavily rely on reinforcing policies that can align with innovative learning systems, while syncing with their specific needs.

WORK CULTURE AT A GLANCE

At the workplace of the institution, the administration gives high value to work ethics and integrity. Moreover, students interest and employee well being are also their top priority. As a team37

Lavanya Kanduri

Chairperson

oriented organisation, they ensure to provide the positive work environment to each teammate. Also, the technology penchant of the organisation allows students with easy access to the pool of information that provides a good understanding of any subject to them. For this, the infrastructure is laced with appropriate system and tools to ensure seamlessness in the process.

FUTURE OUTLOOK

When asked to reveal the future plans of MANSON, Lavanya Kanduri asserts that for the upcoming years, they have envisioned creating business leaders for global corporations who can deal with impediments and challenges effortlessly and make a difference to society with their talent and competencies.

WORDS TO CONVEY BY THE TYCOON

“Shine in your chosen career path and keep adding value to the organization you are associated with.” www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

10 Best Fast-Food

Cuisine

Chains in India

When a question arises about what to eat, Fast-Foods like burgers, pizza, and sandwiches along with Coffee usually get a unanimous vote from people, especially millennials. Probably the reason why the Quick-service restaurant market is booming these days in India. For most people, Fast-Foods are the most satisfying, fulfilling, and mouth-watering meal. It largely depends on where they get the fast food from. Therefore, today we will be discussing the 10 best fast-food chains In India so that you have many options to choose from.

Domino’s

Domino’s is the globally recognized brand as the best and testy pizza producer that holds precedence over the other pizza brand in India. The company franchises have been owned by India’s largest foodservice company Jubilant Footwork. Dominos has a network of 1,249 Domino’s Pizza stores across 276 cities in India. The American multinational pizza restaurant was founded on Dec 9, 1965, by two brothers Tom and James Monaghan, who had started the pizza business in Michigan by purchasing Dominick’s pizza store. The most recommended pizzas include deluxe veggie, Paneer Makani, peppy paneer, and double cheese Margherita among the others.

McDonald’s

Did you know that McDonald’s (hamburger haven) feeds almost 1% of the world’s population every day? According to entrepreneur.com, 68 million people are served every day in the world by McDonald’s, which is almost equal to one percent. The first-ever McDonald’s store was opened in 1940 by two brothers Maurice and Richard McDonald in San Bernardino, California. Fun fact, you can still score McDonald’s hamburger there for only $1, back then time, people were only paying 15 cents for a menus item. However, the pricing strategy in McDonald’s India is quite different from other regions. Celebrating over 12 years of leadership in foodservice retailing in India, the brand has a network of 160 restaurants across the country. Most recommended Burger Included McAloon Tikki Burger, McSpicy Paneer Burger, Mexican Cheesy fries, and Chicken Chatpata Kebab Naan.

KFC

KFC is the world’s second-largest fast-food restaurant after McDonald’s. They are serving more than 150 countries all around the world. In India, they have 380 stores in cities across India, of which 20% are company-owned. The rest are split between Devyani and Sapphire Foods company. KFC has over 350 outlets in India. Suppressing fact, they have adapted stranded Indian Ingredients, so people can enjoy these foods in Indian teste. The menu includes hot & Crispy chicken, Fiery Grilled Bucket, Chicken Zinger, Krushers, Rice Bowls, and five in one Mela Box among the others. KFC has also introduced a vegetarian menu.

Pizza Hut

Founded on June 15, 1958, by a pair of brothers from Wichita and Kansa. They borrowed $600 from their mom to open a pizza. They named it Pizza Hut because their sign only had room for 8 letters. Anyway, Soon the restaurant grew, started expanding across the state and later around the world. Today, the chain has 18,703, fast-food restaurants worldwide, including 422 restaurants in India. Yum Brands-Owned pizza chain Pizza Hut Indian plans to open more than 200 outlets in India by 2022. The menu Include Pizza, Pasta, side dishes, and desserts. This globally renowned fast-food chain offers scrumptious pizzas. The must-try pizza includes Veggie Italiano, chicken exotics, paneer soya supreme, triple chicken feast, chicken pepperoni, and smoked chicken. www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

Burger King

Haldiram’s

Burger King has been in the fast-food business for over 60 years, which leaves us plenty of options on menu cards. The brand is globally recognized for serving a mouth-watering range of burgers and meals- this is what makes them 2nd large fast-food hamburger chain in the world. According to the official website, over 11 million guests visit every day at Burger King restaurants around the world.

Founded in 1937 as a retail sweet and Namkeen shop in Rajasthan, Haldiram’s is one of the most popular fast-food chains among Indians. Currently, the group owns and operates 50 outlets – both restaurant and retail outlets across the 11 cities. Some of the unique items include Soan Papadi, Cookies, and Pani Puri, among others. Apart from making snacks, Haldiram’s operate restaurant, where you can enjoy delicious Indian foods along with sweet dessert.

The most exquisite food items of the brand are Big King XL, bacon King Jr, whopper, chicken club salad, quarter-pound king, crispy chicken club, frozen coke, and a double cheeseburger. As of 2021, Burger King had 265 stores.

The restaurant of Hardiram can be found in cities like Delhi, Mumbai, Gorgon, and Bangalore.

Subway

Dunkin Donuts

Subway is a well-known fast-food restaurant franchise that you can get in almost every country, if you are looking for a quick bite or good deal. The company was founded 54 years ago in Bridgeport Connecticut USA, by two young guys named Fred De Luca and Peter Buck, back then the company had a different name Pete’s super submarine was their fast restaurant, and later they changed it to the subway.

Founded in 1950, Dunkin is one of the leading fast-food chains of Quick Service restaurants. With around 13,500 stores across 42 countries, including India. They have been winning the heart of Indian customers with its delectable range of freshly brewed Coffee & espresso, donuts, Nachos, Teas, burgers, and more. The company entered India in 2012 and has been people’s favorites restaurant since then. They have 77 stores across the country as of 2018.

Nowadays, Subway is one of the fastest-growing Franchises that has 41,600 stores in 100+ countries. They sell a submarine sandwich, Salads, and beverages. In India, the first Subway restaurant was set up in 2001 at Saket, New Delhi. Today, they have 590+ outlets across 70 Indian cities.

Café Coffee Day

Café Coffee Day, a part of Coffee Global Limited, is Indian’s best hangout place for a great coffee and conversation. The first CCD (Café Coffee Day) store opened on Bangalore’s crowded Brigade Road. It was meant to sit and surf the internet while enjoying fast food and Coffee.

Starbucks

Starbucks, an American corporation, is the global coffee empire that serves 100 million customers weekly, with approximately 29,000 locations.

The brand started growing up rapidly. By 2011, over 1000 Cafes were opened across the country. CCD has nearly 1200 cafes across various cities in India. Apart from that, CCD offer sandwiches, veggie burger, somas, and others.

With Consumers not willing to give up their morning cup of java, The company already owned 57% of the coffee market. However, not limiting themselves to coffee, Starbucks also offers a range of smoothies, teas, sandwiches, and baked foods. Starbucks has changed the face of coffee and remains ahead of its competitors, such as McDonald’s, Dunkin, Maxwell House, or Folgers. Starbucks entered the Indian market in Oct 2012 through a joint venture with Tata Global Beverage and currently operated 191 stores In India across many states in India such as Karnataka, Gujrat, Maharashtra, MP, and UP.

www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

PROPELURS CONSULTING TRANSFORMING LEARNERS INTO ACHIEVERS Indranil Roy | Business Connect When you go for an interview, stand in front of a board for a presentation or have a tête-à-tête with clients, what helps you stand out of the crowd? Of course, your crisp appearance and an impactful presence would prove beneficial, but is it enough? You also may have stellar technical knowledge, but regretfully it won’t be enough as well. The majority of your success relies on super skills (such as negotiation, communication, ability to influence, etc.) to help with interactions that foster healthy relationships. Studies have proved that excellent soft skills account for 85% of the performance, whereas only 15% are from technical ability. Stating the facts, the critical role of negotiation, communication and other soft skills becomes quite clear. And with the growing prominence of these super skills, India, like every other nation, has seen the rise in learning organizations and training institutes to nurture its talent pool. An out of the box and innovative name in the league is Propelurs Consulting. Led by Anuj Jagannathan, a revered author, thought leader and career coach, the institute specializes in establishing excellent negotiation, communication, problem solving, relationship development & other super skills in individuals, as well as turning young minds into strong leaders of tomorrow.

A PASSIONPRENEUR ON BOARD

Anuj is a visionary leader with a keen passion for developing individuals via teaching, writing and coaching. He is a senior finance professional with over two decades of tenure across renowned MNCs and Big 4 Firms, such as Google, Visa, PwC, KPMG, etc. He is a CA from India and CPA in the US as well as an MBA from the University of California Los Angeles and the National University of Singapore, which further adds value to his dominant status. Out of passion, Anuj has spent a considerable period as a freelance corporate trainer hosting training and workshops at organizations ranging from startups to Fortune 500

companies across multiple locations around the world. He has coached senior professionals/executives in addressing and resolving complex scenarios as well as young adults on negotiation & leadership skills. To take this a step further, in 2019, Anuj began planning a structured repository for his diverse training expertise. Having a robust understanding of finance and technology with rich experience in dealing with people, he wanted to help the professionals as well as the young generation upskill in communications, negotiations & influencing to achieve their career goals. After considerable research, he finally brought Propelurs Consulting into existence. Anuj is also a certified coach, trainer and speaker of the John Maxwell Team. His drive to develop strong future leaders who believe in becoming a better version of themselves makes him a valuable leadership coach. Last but not least, he is the author of a best-selling book, “Negotiation Quotient: Opening The Door To A Successful Deal”, which amalgamates the science and art of negotiating. Additionally, “We Can Negotiate Too!” is a companion book for early learners and young adults to develop and build on negotiation skills. Motivated by the success of the two, he has plans to publish more books that add value to readers. Anuj is exceptionally ambitious about writing and aims to write 10 books before the age of 50.

A CUSTOMIZED AND DISTINCT LEARNING MODEL

Established in an evolving and digitally connected period, Propelurs Institute of Negotiation and Super Skills (a part of Propelurs Consulting) focuses on developing and enhancing super skills, such as Negotiation & Influencing that assist senior executives and managers with a business decision, resounding deal, favourable client engagement or a successful interview. Learners get to master strategies and techniques that ensure the best results. Every deal can

www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

ANUJ JAGANNATHAN CEO & Director

ensure a win-win situation for all parties, further fostering long term relationships. Most importantly, its curriculum enables participants to weed out any nervousness or fear that can hinder successful outcomes or decisions. To make the learning process more interactive, the workshops are supported by case studies, role plays, exercises and many more participative activities. Next, Propelurs offers events and programs to increase the leadership value individuals bring to their teams and organizations. One such innovative leadership assessment tool is the Leadership Game - in which team members can participate in a group activity to discuss leadership behaviours and principles in a fun and open setting. All these courses are customized for one particular purpose – to create leaders who will redefine business strategies. Additionally, courses offered also hone in on common and essential areas such as communication and problem-solving skills.

A STAGE FOR ASPIRING AUTHORS

Parallel to training, coaching and mentoring, Propelurs helps authors become ‘Authorpreneur’. To do so, it assists emerging authors throughout their journey from conceptualization to publishing. It also helps them promote their books to the masses through various channels.

BUILD A TEAM OF EXCEPTIONAL LEADERS Get trained by top business thought leaders and implement time-tested methodologies that will transform your business and result in real-time ROI.

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www.businessconnectindia.in | Vol. 3 | Issue 5 December 2020 INDIA

StaffChase Heading Towards Becoming the Most Trusted RPO by 2022

Saurabh Singh Parihar

CEO & Founder

Smita Kumar | Business Connect

“One machine can do the work of fifty ordinary men. No machine can do the work of one extraordinary man”, says American writer and philosopher Elbert Hubbard from the 19th century. His views on the value of the individual are still applicable. Having a firm belief in this, young entrepreneur Saurabh Singh Parihar continues performing his work with great passion. The 29-year old CEO cum Founder of Staffchase, Saurabh provides premium offshore recruiting support to staffing firms. Working towards his vision of connecting amazing people to great workplaces globally and effectively with profitable results, has made him eligible for inclusion in our edition. Let us learn his skills and beliefs-

THE COMPANY

StaffChase was incepted in February 2020 in Ahmedabad (headquarters). At that time, Saurabh had merely a oneyear work experience in the recruitment and staffing industry. With tremendous efforts of his, the company has reached 60-people strength today, though it began with just 2. StaffChase is one of the fastest-growing service providers of premium offshore recruiting support. It empowers staffing firms globally by its easy-to-implement services with cost-effectiveness. The company aims at bringing a revolution in the offshore support industry by using innovation and technology with the help of its ‘young, enthusiastic squad’.

SERVICES

The bespoke services offered by StaffChase are resume sourcing, candidate screening, full recruitment support, lead generation, VMS support, and administrative services. For instance, full recruitment support or full-cycle recruitment involves a 6-stage process, which is preparing, sourcing, screening, selecting, hiring, and onboarding. People First, Profit Later Approach Saurabh states, “We believe in ‘People first, Profit later’, it is due to the trust and quality we render in our services that we

come up to our customer’s expectations. In fact, we address the bridge between these expectations and reality. By reality, it is meant what they receive from the offshore companies in terms of customer success and transparency.” He further explains that they began an outsourcing company that would mainly focus on the customer’s needs, success, and pain points.

are LinkedIn, CareerBuilder, Monster, Indeed etc.

Dice,

ATS is CEIPAL. CEIPAL is an intelligent, integrated, scalable HR management and recruiting software for staffing firms. Zoom and Google meet are used by StaffChase for virtual interviews.

WORK CULTURE

To be up-to-date and maintain quality in the services, the company creates recruitment strategies on a daily basis and have them discussed with the supervisor. Attending webinars to ensure regular hearing from industry experts, constant checking on Industry reports, Updating tools are other features.

The work culture of the company comprises of working together, succeeding together and partying together. In the beginning of the pandemic COVID-19, StaffChase was a ‘baby’ as a company but the team’s along with the management’s efforts, brought fruitful results. Saurabh says, “We were determined not to deduct a single penny from anyone’s salary. We fought the pandemic together. We work as a Family.”

ABOUT THE CLIENTS

ABOUT THE FUTURE

BEING UP-TO-DATE

StaffChase expertises in providing outsourced recruitment services to various industries in the USA. Transparency, loyalty and trust is key to their quality work. All this together helps StaffChase win the faith of its clients.

ROLE OF TECHNOLOGY

The confident founder claims, “We aim to become the most trusted RPO (Recruitment Process Outsourcing) by the end of 2022 and a company with 500 employees by the same time. Having at least 3 wings of the company in different cities is our another objective.”

Technology indeed has influenced the recruitment industry too and operations have thus got affected. The company uses different job portals and ATS (Application tracking system) job boards

MAKE YOUR DESTINY… Saurabh confidently conveys, “Make your destiny by doing hard work and having a lifetime of dedication towards the passion that you possess.”

www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

DR. DHANASHREE TEKADE THATTEY An Ethereal Doctor & Entrepreneur Indranil Roy | Business Connect

Dr. Dhanashree Tekade-Thattey

Becoming a doctor and then re-shaping it into entrepreneurship – The endeavour is immeasurable. Becoming a healthcare practitioner takes courage and an indomitable will. It’s not just about studying and earning a degree. The person should be cognizant of the importance of life and have a positive outlook on it. And, certificates or milestones can’t be the centre stage of judgement. Instead, it should be the consistency to cure the illness and provide the best patient care. Now, entrepreneurship brings several other factors into play. In conjunction with the aforesaid, the individual should be capable of leading, instilling inspirational principles, strategizing growth, and managing internal affairs. India is home to remarkable healthcare entrepreneurs known for their serene nature and ability to provide the best patient care. A notable addition in the pantheon is Dr. Dhanashree Tekade Thattey. She is a critically acclaimed implantologist with over a decade of experience in the field. Through her recently established entrepreneurial foundation Tekade’s Shree DentoImplant Laser Centre, she is consistently bringing smiles to faces with unmatched patient care. This is her story of rising as an altruistic member in the healthcare sphere.

COMMENCING HER JOURNEY

The enthusiasm and inspiration to become an entrepreneur were genetically imbibed in Dr. Dhanashree. Her Grandfather Mr. Gopal Tekade was a freedom fighter and entrepreneur. Afterwards, he joined the Indian Post Office as a Post Man, and then with hard work and dedication, rose through the ranks to become a Post Master. After retiring, he found and successfully ran a recurring deposit agency for the Indian post. This is where the seeds of entrepreneurship were sown. Her father followed in her grandfather’s footsteps, which later transferred to her. Shrikant Gopal Tekade

The Good Doctor found passion in Healthcare practice, particularly dental care. The fundamental needs of a livelihood aren’t limited to food and shelter. It also includes a healthy lifestyle. And dental care is an integral part of it. Strong and healthy teeth help in chewing food, stay active, speak clearly and confidently. Above all, it takes care of your smile and prevents plaque from growing. Dr. Dhanashree believes that healthy teeth are the fundamental right of everyone. She took it as her mission to avail quality dental solutions to every Indian.

In 2008, she completed her medical degree from Maharashtra University of Health Sciences. The following year, she incepted Shree Dental Clinic in Mumbai to start practising as a general dentist. For a long time, she upholds her mission. But then, she saw how technology was reshaping dental hygiene. Therefore, to provide advanced dental care to all age groups and cultivate a philanthropic patient care community, Dr. Dhanashree, with her Father, Mr. Shrikant Gopal Tekade, found Tekade’s Shree Dento-Implant Laser Centre. It was the family values, especially of her grandfather, which inspired her to establish and grow. In her words, “He was always helpful to others and taught his family members to remain happy in every situation and satisfied with every outcome.” Through her new clinic, Dr. Dhanashree is constantly bringing smiles to faces and moreover offering comprehensive consultancy too. www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

surgical follow-ups. In other words, she is more than an Implantologist; she is a friend to those in need.

MANEOUVERING THROUGH PANDEMIC

AN OVERVIEW OF THE ADVANCED CLINIC

Tekade’s Shree Dento-Implant Laser Centre is the finest illustration of Dr. Dhanashree’s passion and expertise. The clinic offers the finest dental services to all age groups. It offers Laser surgeries, Implantology, Cosmetic teeth alignments, Oral scans, Digital dental services, etc. Dr. Dhanashree has grown with the technology uprising; hence, her clinic is acclimated to emerging innovations. Moreover, she provides complimentary dental consultation to Cancer patients post-chemotherapy. And free dental checks to L&T workers, school teachers & their families. Her motive has always been more on providing quality healthcare than generating revenue. She understands the hefty cost of advanced dental treatments, which is why her clinic offers monthly instalment benefits to patients in need.

IMBIBED WITH INSPIRING QUALITIES

More than skills and expertise, Dr. Dhanashree’s compassion makes her a preferred doctor and consultant in the vicinity. Despite being in a niche category, she prefers inspiring people for other conditions. She has helped many people with certain addictions. “Every one of them has a different story and challenge, but I always strive to guide them towards betterment,” says the Good Doctor. “And when their lives turnaround, I feel successful,” she adds. She and others at the clinic follow the notion, ‘HONESTY IS THE BEST POLICY’. This fosters integrity. Every patient receives a personalized consultation along with post-operative

The infamous COVID-19 has been a novel transfiguration to all. But, for medical practitioners, it is the challenge of the century. For Dr. Dhanashree, she saw a lesser number of patients last year. With vaccinations happening on a large scale, people are coming to her for dental solutions. And the overwhelming numbers often creates a crowding scene at the clinic. As such, crowd management is something they meticulously follow. To make things easier, they’ve installed software that keeps track of patients’ appointments and sends reminders to their phones. To ensure hygiene, they use disposable patient drapes and sleeves and digital x-ray machines. Moreover, they autoclave surgical instruments regularly that are stored in ultra-violet storage cabinets for sterilization. On a personal level, the period was also challenging. But she didn’t collapse. She was doing household chores and treating patients via video consultations at the same time. And further, she joined Apollo Clinic, which enabled her to treat international patients. She is also the Head of the Department (Dental) at Aadhar Multispeciality Hospital, Thane.

GOING BEYOND AVERAGE

The pandemic has noticeably changed everyone’s lives. It pushed Dr. Dhanashree to think global. She acknowledges the enormous potential in Indian healthcare and wishes to explore it for the better. “I believe only clinical expertise is not enough for the society,” she affirms. She is pursuing a fellowship in medical cosmetology & aesthetic dentistry from German University and a Health Care management program from IIM-Kozhikode. Furthermore, she also started her YouTube Channel ‘Dr. Dhanashree Tekade Thattey’. She publishes content on dental treatments and surgical procedures in three languages (Marathi, Hindi, and English) for medical students and the general public.

BLESSED BY ALL

Being the epitome of altruism, Dr. Dhanashree has earned a revering position in healthcare. Her biggest achievement so far is the “Blessings of Patients”. And the support of her family can’t go unnoticed. Her maternal Grandfather, Mr. Sudhakar Narkhede, an officer in the Indian Airforce, imbibed the patriotic vision. She also asserts her husband Chinmay, her son Aahan and her brother Dr. Radheya as the pillars of her career. “I must say that there are MEN behind every successful WOMAN,” she asserts in a proud tone.

A VISION FOR THE COUNTRY

Being patriotic by heart, Dr. Dhanashree looks forward to starting careercounselling. She wants to help Indian youth establish their career within the country rather than going abroad. India is a melting pot of culture, heritage, knowledge and opportunities, and she urges people to explore and grow on them.

FOR HEALTHCARE PRACTITIONERS

“‘Health is Wealth’, even now, hygiene protocols like washing hands and sanitization shouldn’t be ignored. And protective measures (facemask, eyewear, etc.) should be used while treating patients. India still has a plethora of infectious diseases, and every professional can help treat them. I had tuberculosis as a youngster and then as an adult, and it was lifethreatening. It is, however, treatable, as is COVID-19 and other illnesses. “Lastly, greet patients properly. Pandemic has taught us ‘Namaste’ is the best way to do so”.

Her knack for societal happiness also lays down her other talents. She teaches various dance styles to children and women through Thattey Dance Academy. She teaches classical, Kathak, Bollywood, Folk, Aerobics and Zumba. It’s a non-profit foundation and has women of 70 years old attending sessions. 45

www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

Growth

ow new-age business skills can aid you to become a better entrepreneur

Have no idea when the Covid – 19 pandemics is going to end, it might seem like not a good time to be an entrepreneur. However, in reality, 2021 has turned out to be a fruitful year for startups recording the highest number of unicorns in India. Indian startups have been doing far better than ever these days, and as an aspiring entrepreneur, the opportunity is there to be seized. So, now the question is, how does one stay ahead of the game in such a scenario? In the digital era, where market dynamics often change overnight, MBA may no longer be enough. In the post-pandemic world, businesses are dealing with unprecedented scenarios and shoe-string budgets. While innovative thought has helped entrepreneurs deal with this crisis situation, they have also realized the real power of digitization. With businesses moving online, it would only bode well for you as an aspiring entrepreneur to get familiar with concepts, including data science, AI, digital marketing, and Fiance. These can help you to boost your business growth.

www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

ARTIFICIAL INTELLIGENCE Artificial intelligence (AI) is the most powerful technology that has become an integral part of businesses in the world, and is no longer something confined to the field of science and technology.

With India set to overpower China in terms of the number of the netizen, the cost-benefit analysis of using digital marketing for startups is surpassingly favorable. Digital brands with no physical outlet office have been successfully generated a wider brand recall, frequently with a small budget for marketing. Paid ads can be targeted to the right audience.

AI can support the three most important business needs – automating business processes, gaining insight through data analysis, and make relationships fruitful with customers and employees.

In short, to grow a business, an entrepreneur needs to gain digital marketing knowledge.

Giant E-commerce companies like Amazon and Alibaba use AI to predict their customer buying preferences. Apart from the voice assistants Alexa, Amazon recommends items to their customers by analyzing customer purchasing behavior, and it all gets done by AI.

DATA SCIENCE “Without data, you are just another person with an opinion” Data is the fuel that can be used to grow the business. So, you might have a question, what does data science have to do with businesses? In short, the analysis of data decides the business performance and will predict the future.

AI can automate most of the repetitive tasks, it frees up the human workforce for more meaningful tasks. Many reports have shown that a lot of organizations are dealing with the limited AI talents issue.

A data science skill enables an entrepreneur to predict trends and understand customer purchasing behavior and move accordingly.

An entrepreneur needs to learn if you can understand the technological know: How you will be able to find the right opportunity or a gap, How streamlining your business to make it more efficient.

This is a skill that helps to solve real problems, which makes your business grow faster. By helping to build customer’s personal profiles, a business can combine data points to create insight, which targets the audience more effectively, meaning, services and products can be tailored to a specific group of people.

DIGITAL MARKETING No amount of technology can grow your business unless the product reaches the right customers on time. The future of a business relies on - how well the brand engages with its targeted audience online today, or rather, on its digital marketing strategy.

Nowadays, an entrepreneur needs to have knowledge of data science, it helps to conduct more precise performance appraisals of their employees. In fact, the identification of true candidates matched for the company also relies heavily on similar tech.

Digital marketing is not only more affordable than the traditional concept of advertising, but it also produces outcomes fast.

FINANCE: A VERY CRUCIAL AND CORE SKILL Apart from these skills whether you have a startup or a corporate giant, knowledge of finance has been always helpful for both your business as well as your life.

The moment you advertise your product on Facebook or Instagram, it reaches millions of users, whose response can be examined using free services like Google Analytics.

As an entrepreneur, you need to know how to raise capital and manage your own money. Imagine, if you don’t know how to manage your own money, how are you gonna manage somebody else’s one, that’s why a good understanding of fiancé and business accounting is so important. It doesn’t mean that degrees are devoid of value. The startups ecosystem has always asked for more than a degree on the resume. There are scenarios where a conventional MBA from a top-tier institution can bring opportunities for you faster. Degree establishes credibility when you introduce yourself to clients as a startup. But more than anything, it’s often the network you build in college, which eventually help shine your career rather than the degree. In the end, we would suggest you take a look at your business and identity which area you need to be an expert in or have a clear understanding of. And then work on it.

www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

Vijay Pugalia Founder & MD

TRAXSMART

Venera Software’s SaaS product to rely upon for the safety of your loved ones and belongings Kajal Dobhal | Busines Connect

enera Software Pvt. Ltd. started its entrepreneurial journey 3 years back when three business enthusiasts joined hands to develop something outof-the-box. Many times, we are in such circumstances where we need to track the whereabouts of our assets as well as the people we care about. Here, GPS trackers leveraging wireless technology can play a prominent role to ensure a sigh of relief to us, where real-time tracking is possible. Acknowledging this scenario, the trio decided to commence a venture and develop some extraordinary applications that can effectively address pain points as mentioned in the above premise.

Thus, TraxSmart was devised to add some substance here under the roof of Venera Software Pvt. Ltd., allowing people to keep an eye on the aspects that matter the most to them.

THE INTRODUCTION

TraxSmart is not just a software product, but an endeavour set up by an assemblage of some innovative- active minds who genuinely care about the safety and security of people’s loved ones as well as the hard earn money in the form of material possessions. And they have a few guaranteed services in line with this noble intention. Indeed, the world is transforming at a rapid pace, where tech- dominance

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will be the ultimate resort to sync with. Recognising this change, Venera Software was incorporated by three brilliant brains- Vijay Pugalia, Ankit Bajaj and Rhine B. Using their hidden genius, they developed an app-based surveillance system that gives anyone live tracking, details of not just one’s vehicle, but also human tracking. This ingenious app, based on an advanced GPS Tracking system possesses features of seamless integration with Google maps. What it means is that it can ensure access to every G-map feature but also exempts features like- optimized speed notification and tracking performance even with the presence of excess network load and multiple concurrent connections, conceivable means of notifications such as SMS, E-mails, Web, Mobile and Inapp notifications, and customisation notification content and type as per the client’s preference. Unlike other players in the industry who are also providing basic tracking feature using GPS technology, these people envisaged that using GPS as a base layer, multiple advanced analytics and solutions can be provided over and above it, and therefore relishing the same have been able to successfully deploy some unique solutions for the Smart Cities in India. Today, the company relishes its unwavering presence across West Bengal, Rajasthan, Odisha, Chhattisgarh, Bihar, Jharkhand, Haryana, Uttar Pradesh, Maharashtra, Karnataka, Madhya Pradesh, and Sikkim, while brainstorming better ideas to be substantive to the people’s real-time problems. It is also noteworthy to mention that very soon they are coming up another state of the art solution which will address the need of indoor tracking.

WHAT IS SO UNIQUE ABOUT IT?

Pioneering software that can ensure security to our possessions or even our loved ones is already what has set the company apart from the crowd. TraxSmart is beyond any doubt a unique web-based online application that with its constant up-gradation support can run with any latest web and mobile-based technology. Its exemplary and integrated tracking and monitoring features are effortless to use while making justice to its motive of “Smart-Tracking.”

With this state-of-the-art product, the trio of founders intends to put this Made in India IoT product on the global map alongside allowing sustainable carbon positive employment generation in India. As distinct as this mission is, the vision statement established by them is quite spectacular too— ‘Knowing your people, knowing your possessions even when you aren’t around them!’

ROADMAP TO SUCCESS

The company always strives for rendering a cost-effective and state-ofthe-art technology to its customers to relieve them of any sort of safety or security concerns pertaining to the people or possessions they care about. So far, their flagship product has touched over 1 lakh lives within a short span of 3 years only. This has become possible due to the adamant efforts and zealous attitude of its team of talented and committed professionals. The extraordinary product has accelerated their customer growth rate by 30% per annum that testifies their customer satisfaction as well as retention levels. Witnessing such a success that too within 3 years only, has propelled the founders to an exuberant space.

Ankit Bajaj

Moreover, revealing their success mantra, the young leaders assert that ever since TraxSmart inception, they have been pro-actively adding exclusive features to the app for customized as well as personalized experience in favour of their clients. Their business expansion started from the eastern region of India and now has reached the entire peninsular region where many of their clients hail from the APAC region as well.

CEO

At present, TraxSmart and Vasp are their core and exemplary offerings that have become a roaring success across the relevant space. Now, the team is all set to make value additive propositions to its product portfolio aiming to emerge as the next -“Pin to Plane” solution provider for its clients.

A BRIEF OF THE VISIONARY TRIO •

Vijay Pugalia is a corporate professional with over 15 years of extensive experience in the Production and Sales domain. He is adapt in managing and leading diverse team sizes, that range from 4 to 4000 over in his overall career journey. Apart from being an economics aficionado, he not just preaches, but also, practises the concept of ensuring happy and satisfied clientele as well as the workforce.

•

Ankit Bajaj has a repute of being a thorough professional possessing dual qualifications of CA and CS. His expertise in the relevant domain has allowed him to excel in finance, management, auditing and advisory with some of the industry giants such as PwC and Axis Group, gaining 10 years of experience.. Apart from this, he owns a well-acclaimed CA firm. With his considerable amount of experience in finance and management, he is steering the business at TraxSmart in the most sophisticated manner.

•

Rhine B is known for his remarkable management competencies and economics acuity that have stimulated excellent results across various institutions and industries domain; wherever he offered his services. At Venera Software, Rhine has been entitled as the ‘Tech Guy’ who is always curious to be in ‘the know’ of the latest happenings across the tech world. His professional experience as a product manager for multiple MNCs like Cognizant, Vedantu, etc. has been useful to TraxSmart in every possible way. It is not his very first product development stint. Before TraxSmart, his core competence has ensured a firm establishment for Joharishop, helping it grow by leaps and bounds.

FUTURE ENDEAVOURS AT A GLANCE

The trio has envisioned achieving greater feats in the upcoming 5 years and they unveiled all their aspirations as follows — • “From beyond the periphery to insde the periphery”, the new solution will address the need of indoor tracking, and will be there with you like your shadow. • Expansion of hardware portfolio where inclusion of upgraded and advanced 49

Rhine B.

Head of Product & Engineering

• • •

solutions like OBD devices, Mobile Data Terminal devices and other such devices will revamp the existing as well as latent market requirements. Designing and developing valuable SaaS solutions for better Supply Chain optimisation. System up- gradation to allow harmony with Big Data sync up and Advanced analytics Stretch a steadfast presence across their key markets to offer exceptional products across the Middle East and APAC regions.

ADDRESSING THEIR ACHIEVEMENTS

The trio spoke of its achievements so far as, “ We believe that as an organization, our true award lies in the happiness and satisfaction of our clients. But, we also understand the need to put that satisfaction on paper. We have worked for several government entities including smart cities, municipal corporations, etc. Along with working for multiple corporate houses and have played a pivotal role in transforming the lifestyle of citizens of our country with the use of IT.” www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

VALUE ZEST Delivering Real Value NIHIT BANSAL

Indranil Roy | Business Connect

Managing Partner

TECHNOLOGICALLY TRANSFORMING INDIA

alueZest Solutions and Services is a spinoff from BASH Consulting Services, established in the year 2019. ValueZest is a boutique firm with a vision to leverage its Global experience and expertise to transform India’s technology infrastructure. It aims to innovate Information, Communication and Operations Technology Infrastructure (“ICOT”) across sectors, such as Educational Institutions, Healthcare, Transportation, Energy, Defense, Tourism, Office Campuses, Manufacturing, etc.

FOSTERING TURNKEY SOLUTIONS

ICOT infrastructure will be playing a key role in driving sustained economic and social development of our country in this interconnected digital world. The efforts proffered by the Government and private players in this direction over the last decade were testament during the COVID pandemic and kept the country functional despite the odds. However, we have merely scratched the surface, and it’s still a long way to go in democratizing the ICOT infrastructure across different sectors to unleash the real power of technology that will drive the future economic and social development of the nation. Various technologies like Networking, Mobility, Unified Communication, Electronic and Cyber Security, Audio-Visual applications, building management, IoT (Internet of Things), Cloud computing, Industry-specific applications, AR and VR, AI, etc. are the major building blocks of the ICOT Infrastructure. Hence, a very deep understanding and continuous evolution of capabilities in these technology domains would play a pivotal role in enabling this transformation. ValueZest was incorporated with this goal in mind and a clear objective to provide unbiased and world-class technology consulting services to our institutions at the most optimal cost to harness the best results. The Company aims to unearth the potential of the technology sector in India and devise solutions tailored to requirements. www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

DEFINED AND ANALYTICAL TOWARDS INNOVATIONS

With technology at the heart of its operations, ValueZest’s R&D efforts are centred on examining advancements available in the ICOT domain. It also works with innovative organizations in developing and harnessing new use cases for various industry sectors that will add a new dimension or positively disrupt and provide solutions to transform the status quo. This further strengthens the technology capabilities of the organization and propells it to its goal of becoming a torchbearer in the Indian market. Moreover, all of its projects require deep technical knowledge and industry expertise to be able to deliver on its DARE methodology for consulting. DARE stands for ensuring customer’s needs are well Discovered; and meticulously Analyzed; to Recommend the cutting edge, future-ready and most optimal technical solution; that is then Executed with precision in accordance with the Design and general industry standards. All the operations it does for customers across different engagements may involve all these stages of consulting or a combination of these. Presently, ValueZest is working in numerous technology domains, such as: • Enterprise Networking • Wi-Fi and Small cell Networks • Unified Communications • Electronic Security • Cyber Security • IoT (Internet of Things) and IIOT (Industrial Internet of Things) • Public, Private and Hybrid Cloud • Video Conferencing, etc.

VALUE-DRIVEN CULTURE

ValueZest is driven by its core values of Customer-centricity, People-first and Delivery excellence that reflects on its 50

work culture. “We proudly call ourselves ‘ValueZesters’, having a strong belief system of delivering real value to our customers, people and with our efforts to the society at large,” adjoins Nihit Bansal, Managing Partner, ValueZest. It follows a very open culture without real hierarchies and offers an environment that is conducive for its people to be innovative, take ownership and be free to deliver meaningful work and achieve their professional and personal growth.

GROWING PRESENCE

Embarking on this transformational journey in the last 2 years, ValueZest has achieved significant traction in the market and associated growth. Today it is directly or indirectly engaged in many prestigious projects across the verticals, helping them build state of the art ICOT infrastructure, which will eventually benefit the country.

“We are a firm believer of holistic growth of the organization and particular about the projects we pick-up”, affirms Nihit. The company will continue to grow with an approach of delivering high quality vs quantity. Hence, it will be focusing on working with customers who share the vision and understands the importance of ICOT infrastructure in enabling their transformation.

A MESSAGE TO EVERY ENTREPRENEUR “I am a strong proponent of the message of nation-building, a responsibility that each one of us should be willing to carry in our own capacity. We need to focus on developing and implementing innovative ideas that would cater to the overall social and economic development of the country.” - Nihit Bansal

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VIBERAL DIGITAL SOLUTIONS An Integrated Platform for all Your Data-Related Needs Kajal Dobhal | Busines Connect Viberal Digital Solutions is one such name that comprehends the demand access for a business’s data and considers preferred medium or communication to generate value as well as provide suitable insights. With a sheer endeavour to manage the conventional as well as neoteric data strategies alongside maintaining flexibility and transparency to drive organisational decisions, Viberal began its entrepreneurial journey as a joint venture of two extraordinary brains— Ram Prasanth and Balaji. As we sat down to discuss some aspects of this a yearold start-up, both the leaders walked us through the business portfolio and much more. COMPANY OVERVIEW As a prominent data player in the industry, Viberal Digital Solutions well acknowledges the gravity of each piece of data in today’s world. Commencing its marked outset about a year ago, the company has established its core competencies in catering swift, functional and cost-effective data solutions to its targeted audience globally.

“We strive to make enterprises make the right decisions at the right time with the right people through data awareness, data integration, and data governance,” asserts Ram Prasanth, the Chief Executive Officer.

RAM PRASANTH Founder & CEO

onventionally, the data quality was only restricted to outdated technology, strict policies, contracts and conservative users. This scenario propelled increased chaos as well as exasperation pertaining to data that was perceived to be a tax on any business. Indeed, the traditional ways of data handling have taken a major toll on businesses’ day to day operations as well as objectives. Now, with the modern data management techniques becoming quite popular across the business world, many enterprises have dipped their feet in this space to be substantive in the most efficient manner.

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When asked to reveal the prime motive behind this unique venture, Balaji Venkateshan, the Managing Director, affirms that owing to their conventional careers of over five years in the industry, they were propelled to do something substantive here. But above all, they recognized the pulse of the market and decided to deliver appropriate solutions as per the customers’ pain points. He states, “We established this company to permeate the gap between the generation and consumption of data by companies to make the best out of it for businesses.” This aspiration made them scale greater milestones while carving a ‘sought-after’ reputation in the market. And, customer satisfaction is of utmost priority to them that is the best marketing strategy that they take pride in.

ABOUT THE LUMINARIES • Mr. Ram Prasanth is guiding the operations of Viberal Digital Solutions Private Limited as the CEO. He is an alumnus with a Bachelor’s degree from Kalasalingam Academy of Research and Education, Madurai. He is an adept professional hailing from the Software Industry where he has served for over six years with the world’s leading companies as Eon Collective, Lucid Technologies, Infosys, and Polaris and possesses over 6 years of experience in Collibra, Tableau, Mule ESB, Mule Integration, JAVA, JSON, Talend, Microservices, Data Governance framework and Solutions. At Viberal, he is primarily focused on providing Data Governance Solutions, Data Cataloging Solutions, Data Lineage Solutions and providing DATA Integration Solutions for multiple clients by not compromising on supreme quality and support. He’s well experienced in Collibra, Talend, Informatica, Alation for providing Data Governance Solutions along with Data Lineage, Data Cataloging, Data Profiling Solutions. He is also experienced in Data Integration platforms such as MuleSoft, Talend and also provides custom integration solutions with core Java. He’s is a man of art for providing Data Governance Solutions to many cooperates. His well-orchestrated working in a heterogeneous environment has allowed him to scale greater heights in the respective space. Beyond any doubt, his expertise and experience have been the key factors behind the exponential growth of the venture. •

BALAJI VENKATESAN Managing Director

Mr. Balaji Venkatesan is leading the company as the Managing Director. Being an MBA from Madurai Kamaraj University, his in-depth experience in internal auditing, corporate accounts handling, and operations management has proved to be quite contributory in terms of the company’s growth. Here, he develops and executes exemplary business strategies to make greater leaps in terms of short- and long-term goals. He supervises the company’s overall financial performance, investments, and other business ventures. Alongside this, Balaji also ensures a positive and uplifting environment at the workplace to increase productivity. His unrivalled analysis of the challenging situations and delivering apposite solutions in this direction have been heavily contributive to the company’s overall growth and success. He is also responsible for establishing beneficial communication while building relationships with prospects, stakeholders, business partners, and other authorities in the industry. He is also an active volunteer at Ulas Trust where he guides underprivileged students over academic and interpersonal skills.

THE WORK CULTURE AT A GLANCE

Viberal Digital Solutions is an organisation that flourishes due to the dedicated efforts of self-driven, mission-driven and highly supportive professionals. At its workstations thrives a culture of dynamism that is accompanied by a fun and mood-lifting cordial environment that brings the best out of each other. “Viberal couldn’t be more proud of the team we have built today,” claimed both the key officials. GROWTH EXPANSION PLANS

Witnessing phenomenal growth in just more than a year of its operations, Viberal is all set to expand its horizons, be it in terms of its teams or the service offerings. At present, they have set up some programs to increase their current resources by 10% by the end of 2021. For the future, they strive to push Data Lineage, Master Data Management Solutions, and Business Intelligence Solutions into their stack of services to bring diversity. Alongside this, Viberal will also establish workstations in Chennai/Bengaluru by the end of 2022.

SERVICE PORTFOLIO Viberal has made its steadfast presence across the targeted market as a one-stop destination for all data-related solutions. Its basic service portfolio includes Data Governance, Data Integration (a unified view of data across systems and platforms), API Development (device compatibility and web page access), Data Visualization, Data Analytics, and Data Logging. Moreover, its offerings are highly adaptable across various industries, but Viberal’s primarily focussed industries where it keeps making a difference are health, technology, e-commerce, and banking. To them, customers interest is the key driving force that keeps them ahead of the game and both the key officials take immense delight to reveals that they have a 60% customer retention rate so far. 53

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Current Affairs

Current Affairs PayU And AWI Fund Leads A $12 Million Funding Round For indiagold The founders, who were both formerly employed by Paytm, are using their significant financial experience to modernize and digitize gold lending in India. The company is developing an innovative doorstep gold loan business based on a strong technology stack, artificial intelligencebased gold evaluation skills, and superior customer-centricity, with the purpose of providing speedier gold release and a clear repayment policy. “A significant component of PayU’s growth strategy is empowering disruptive fintech companies through early-stage financing. We want to realize our ambition of establishing a fintech ecosystem that will address the requirements of the financial services of millions of Indians by supporting startups that fit our existing portfolio,” said Vijay Agicha, global head of Strategy & Growth at PayU. PayU and Alpha Wave Incubation Fund initiated a $12 million funding round for indiagold, a gold-focused digital alternative credit platform.

Gold Locker, Indiagold’s first locker service, aims to revolutionize locker services by making them more secure, transparent, and convenient.

Better Tomorrow Ventures, 3one4 Capital, RainmatterCapital, and previous investor, Leo Capital, will lead the investment round, which will be headed by PayU, Prosus’ payments and fintech business, and the Alpha Wave Incubation (AWI) fund, which is funded by DisruptAD and managed by Falcon Edge Capital.

In India, the gold financing business is primarily conducted offline, with the informal sector accounting for over 70% of all gold loans. These loans provide liquidity to Indians who do not have access to unsecured credit, which is used by less than 10% of the working population. The Covid-19 pandemic has intensified demand for short-term, low-cost, secure, and conveniently accessible formal finance options such as digital gold loans.

indiagold, which was founded in 2020, provides over a million Indian consumers with gold-backed loans, gold savings, and gold locker services. The new cash will be used to grow nationally and develop the business even further.

“We are impressed by Indiagold’s concept and proprietary technology for alleviating important pain points in India’s gold lending business. Gold, which is found in practically every Indian family, is the key to providing affordable loans to all Indians. Indiagold’s innovative doorstep gold loan and gold locker solutions not only provide an exceptional customer experience but also allow it to provide credit at lower rates.” Navroz D Udwadia, the co-founder of Falcon Edge Capital, said, “The traction indiagold has gained in such a short time is a credit to its exceptional product capabilities and the rich knowledge of its pedigreed founders.”

“India has a $650 billion potential gold loan industry that is extremely diverse and currently dominated by the informal sector,” said indiagold co-founders Nitin Misra and Deepak Abbot. “Even the official sector hasn’t fully embraced digital techniques. By digitally converting lending against gold, indiagold’s array of financial solutions fills this essential requirement gap. We are honored to have the support of industry-leading growth investors, and we see it as a validation of our value proposition’s fundamental strength. We are moving quickly towards our wider objective of establishing gold holdings as an alternate credit score and constructing a gold back credit platform for lenders to issue instant credit against gold, with the cooperation of our existing and new investors,” they added.

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indiagold, in response to the Indian consumer’s great passion for gold, provides quick, safe, and convenient ways to monetize household gold to meet specific credit needs, and is quickly establishing itself as a reliable alternative to India’s unorganized gold loan sector.

Following Byju’s $1 Billion Acquisition, Aakash Evolves Into A Hybrid Edtech Enterprise “In the past, students would travel to places like Delhi, Kota, and Hyderabad.” AESL managing director Aakash Chaudhry remarked, “Our desire and aggression to penetrate down to Tier-3 and Tier-4 markets with physical centers has increased.” “We’re going to add over 100 centers, and more than half of them will be in Tier 3 and Tier 4 cities. We’ll be bringing a lot of technology with us as well.” Chaudhry, a Harvard Business School graduate, believes that physical classroom teaching will continue to work as it has in the past. This is because students are returning to actual classrooms after spending more than a year studying online. “I believe this reaffirms our determination to continue to build both the physical and online parts of our business.”

Aakash Educational Services (AESL) is turning itself into a hybrid edtech enterprise and is aggressively expanding across the country after being acquired by Byju’s for $1 billion earlier this year. In the next five months, AESL will open 106 additional locations across the country. There will be a mix of extension and standalone centers in these locations. J C Chaudhry started AESL as a small private coaching institute in Ganesh Nagar, West Delhi, in 1988. Aakash has grown from 12 learners in 1988 to 215 centers with over 250,000 students. By the end of this year, the goal is to have around 5 lakh students. “Hybrid learning is an approach for the future, and test preparation is a significant part of India’s educational landscape. The future solution will be a mix of (physical) and (digital) classrooms,” according to Abhishek Maheshwari, AESL’s chief executive officer (CEO). “We had all of the fundamentals in place, and now it was just a matter of speeding up the process. It’s accelerating even more now that Byju has arrived.” Students studying for medical and engineering entrance examinations, school and board exams, KVPY, NTSE, Olympiads, and other foundation-level exams might benefit from AESL’s test preparation services. According to sources, the institute has an annual turnover of around ₹1,200 crores.With a staff of over 5000 individuals, AESL expects to hire over 2000 new employees this year. This is part of its offline or physical center expansion strategy, as well as a response to the increased traffic at its existing locations. It’s looking for people in a variety of fields, including academics, technology, sales, marketing, operations, and other support activities. “As an organization, we’re evolving in three ways: getting closer to our consumers, using technology and physical facilities, and attracting talent. Our expansion strategy is primarily based on that,” Maheshwari explained. AESL has designed interesting and customized learning programs for medical and engineering students, leveraging Byju’s tech capabilities.

The new facilities will allow the organization to expand the teacher-student relationship and expand into other markets. This would also assist the company in raising the bar for the test preparation industry. This includes implementing new technology to make learning more user-friendly for students in both a digital and physical setting. As the coronavirus pandemic has spurred the use of online education, AESL is seeing increased demand across the country. While schools and workplaces are closed, students and professionals are trying to improve their abilities. It is fighting for a piece of the country’s $180 billion education market, which has gone online to adapt to the new reality, with both new and old education institutes. Maheshwari, who joined AESL as CEO in November of last year, is in charge of the firm’s omnichannel products, which aim to help students achieve their goals while also driving profitable growth for the company. Prior to this, Maheshwari was the head of Byju’s International Business, where he was in charge of the company’s global expansion. For several years, he was the head of Disney in India, where he was in charge of the P&L, strategy creation, and execution across all of Disney’s brands, businesses, and functions. Maheshwari observes a high demand from students to attend physical classes at AESL. “There is a certain amount of (online) boredom. As a result, wherever classes are available, people want a decent mix of both. We followed all of the Covid protocols,” Maheshwari stated. “We are also allowing you to come to the classroom two days a week and study from home two days a week.”

By developing facilities in Tier 3 and 4 cities, AESL is expanding its reach and foraying into Bharat. This allows it to become closer to its consumers, allowing students to learn without having to go to larger cities.

www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA