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Where innovations say it all… Well, we are heading towards the end of ‘the last month of summer’ and like always, our team is determined to make the best out of our abilities to bring some classy editions for our global readership. In line with this endeavour, Business Connect is privileged to put forth its ‘Special August Edition’ that highlights the stories of some dynamic companies that have made a significant contribution to the lives across the globe with their innovative offerings. This time, our committed team has formulated this brand-new issue as such that it can serve as a major inspiration to fire up your entrepreneurial spirits among our adored readers. You know, it is said we cannot reach anywhere in life without a steadfast graft and the same goes for the business as well. This edition will be a dose to enforce the conception mentioned in the above premise. Nowadays, we frequently witness new products and services popping up in the market on a daily basis. Many of us just conclude that these inventions are pouring out of the genius brains, but, most of these are a concocted potion of the conventional ‘hardwork’ philosophy blended with an out-of-the-box idea. So, we must not presume that ‘innovation’ just happen ‘accidentally’. The secret sauce to success involves a lot of hard work and an idea for making a seed flourish into a huge fruitful tree. From the above premise, we can conclude that innovative brand making is not just a mere coincidence but it is a continuous process of evolving as a better choice among the targeted audience. Here, on the cover page, we have depicted the inspiring journey of Perfios Software Solutions. Innovative, Disruptive, Category Creator, Cutting Edge Technology and Reliable have become synonymous terms to this spectacular organisation. Today, it has become a key disruptor across the BFS industry leveraging technological advancements, and has made its steadfast presence in its market niche. To that extent, their innovations have had a positive disruption on the industry practices, that testifies their impact scale. The whole story is based on the freewheeling conversation with the Co-Founder and CEO— V.R. Govindarajan who touched several aspects of this decades old organisation and showered us with some food for our thoughts. No doubt, his business insights, values, acuity everything left us amazed and we fervently believe that our readers will find these quite fascinating too! Last but not the least, I would like to take this opportunity to thank all our readers, for they are the real motivation that allows us to push our boundaries and come up with more sophisticated issues every time. Our team also welcomes constructive feedback from our valued readers on any part of this edition and would like to hear about how to make it more alluring for them.

Kajal Dobhal Kajal@businessconnectindia.in

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Page No. 10

COVER STORY

PERFIOS SOFTWARE SOLUTIONS A pioneering player in real-time analysis and decisioning

Design Makers

Where creativity, innovation and integrity are the prerequisites

Growth

Exabyte Infotech Pvt. How to start a successsful youtube channelComplete IT Solution

THE TRANSITION TO A LE

BS Group Page No. 18 The Success Story of Larry Page

Company that specializes in Digital Marketing, Web Designing, Software Development, and Mobile Applications

Exabyte Infotech Pvt. Ltd. Complete It Solution Manas Das Director & CEO

T www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

he sphere of software and solutions is unveiling a spectrum of opportunities. Needless to say, it is allowing technocrats to emerge above mediocrity and do something innovative with their lives. In the past few years, the emergence of software technologies has seen the advent of many tech integrators. Manas Kumar Das is an emerging tech-integrator in the coup. From managing a leadership position in a world-class tech magnate, he changed his route and became a ‘Techpreneur’. This is his story of growing as a passionate and benevolent leader in an extremely cutthroat space.

Mr. Das is a well-defined an with extensive experience in executing tech-innovative pr turn of the millennium, he w tides in technologies and the that accompanied them. He would bring dynamic transf Digitization and automation prospects, further driving im players. Mr Das saw this as a Service company, having cat robust infrastructure to scale turn this opportunity into a Exabyte Infotech Pvt. Ltd. in ISO 9001:2015 Certified firm ‘Startup India’ initiative. It o of transformational IT soluti improve their ROI, increase investments, and adapt to ch

The founder’s firm grip and further helped in creating an professionals. Exabyte is stil team works tirelessly to keep to trends and innovations. T to serve multiple industry se serves almost all the major v Education, Human Resource Retail & E-Commerce, Textil Hospitality etc.

The company offers integrat infrastructures, and end-to-e clients in achieving their cor sustainable growth.

FOR THE PEOPLE, BY THE

As a first-generation entrepr experience, Mr Das is well-v mainstream culture. And, lik believes in delegating respon team members to shine. He a

Lifestyle

Right Track Corporate Solutions

Valuable Tips to Avoid Computer Vision Syndrome

Jeevitam

Creating jobs for Rural Youth

Page No. 36

Listen in: Livelihood seekers and providers now have a solution

Health

How Technology Is Transforming Influencer Marketing

Studioxp Management Consultants

Interior Design Consultancy And Desin & Build Firm

Healthcare Sector Showcases Spellbinding Progress Amid Covid-19

AIXL An epitome of excellence; flourished by insightful leaders

Page No. 48 Education Has Put off Physical Classrooms and Shifted to Online Classes

www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

PERFIOS SOFTWARE SOLUTIONS

A pioneering player in real-time analysis and decisioning Kajal Dobhal | Business Connect

‘Innovative, Disruptive, Category Creator, Cutting Edge Technology and Trusted Partner’— are a few terms, that sum up the business values of Perfios Software Solutions. Being a key disruptor across the BFS industry leveraging technological advancements, the company has made its steadfast presence in its market niche. To that extent, their innovations have had a positive disruption on the industry practices, that testifies their impact scale.

data, as well as curate and analyse this data, to boost their decision-making processes. With its diverse product portfolio targeting Financial and Banking industry, Perfios endeavours to stimulate a substantial impact in the fintech ecosystem. Today, its matchless product line has become the go-to digital solution for Loan application processed by Banks, NBFCs & Fintechs. At present, the company serves over 270+ financial institutions across different geographies. Addressing the services offered by them,

To get in-depth insights into this decade-old business venture in detail, we sat down for a freewheeling conversation with the Co-Founder and CEO — V. R. Govindarajan that concluded in this gripping read.

Mr. Govindarajan asserts, “Perfios’s platform has been designed to analyse Statements (irrespective of whether they are e-statements, online statements or paper-based scanned images) for customer onboarding & credit-decisioning along with analysis of other financial documents like ITR, GST, Payslip, Financial Statements etc.”

COMPANY OVERVIEW

Founded in 2008, as a product technology company— Perfios Software Solutions has become a reliable partner for businesses to aggregate both structured and unstructured www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

Team Perfios has been striving on its unique theme – “One Thought One Dream One Team” since its inception. The core inspiration behind the formulation of the company’s exceptional offerings has been the intend to enable as well as drive an ecosystem, where all the financial decisions could be backed with the power of data science in realtime. Currently, Perfios’s exclusive data analytics platform is being utilized by some eminent Financial Institutions across 20 countries, including India, Singapore, Malaysia, Indonesia, Vietnam, Philippines, Hongkong, the UAE, Middle East and Africa, which reveals a lot about its efficiency.

ABOUT THE USPS

Across the financial institutions, the insurmountable range of unstructured & structured data needs to be managed for accurate decisioning making. Thereby, Perfios has extended a helping hand for seamless customer onboarding, digitising manual data to reduce fraud rates, and use analytical capabilities for decisioning, cross sell & upsell.

In the current environment where customers are looking for quick Banking products, lenders are dealing with large amounts of disparate data, and impediment to stringent privacy and compliance environments, they are relying to partners like Perfios to help them achieve customer delight.

Perfios accelerates the processing of large volumes of data eliminates slow, error-prone manual work by human to save time and improve data accuracy. That means response quickly to new opportunities, improve compliance transparency, power-up automated workflows with valuable data, and achieve faster turnaround time.

COVER STORY

Perfios’s proprietary technology facilitates seamless automation of the highly cumbersome manual processes, that serves as a platform bridging the gap between data and intelligent insights. Hence, its clientele can reap the benefits of automating data-driven, risk mitigated and frugal decisions.

V. R. Govindarajan Co-Founder & CEO

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Further expounding their USPs, the CEO walked us through the scale and size at which the company operates-

ENABLER OF REAL-TIME BUSINESS DECISIONS

Perfios technology platform and its solutions have made the entire credit decisioning process faster, cheaper, and smarter for their customers. Manual activities at Financial Institutions which earlier took weeks, even months are now done in real-time with much more accuracy. using their analytics platform.

• 10 Million + Statements are processed on an average monthly. • 1 Million + Scanned Statements processed every month. • 500 Million plus transactions categorized monthly. • 755 + Institutions supported. • 2,500 + Bank Statement variations supported. • 1,700 + Data Formats supported. • Access to 850 + Data Sources.

Perfios’ solutions range across the customer lifecycle: • Origination & Onboarding • Aggregation & Document Analysis • Credit Decisioning • Verification Services • Personal Finance Management & Hyper Personalization • Chatbot • Account Aggregation Solutions

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PRIVACY AND SECURITY AT THE HEART

Security and data privacy is at the heart of all activities carried out at Perfios. They have strict internal policies and processes around data management and are regularly audited by the Big Four along with leading CERT-In Empanelled vendor for Information Security Audits.

LEVERAGING TECHNOLOGY

To make a difference in its market niche, Perfios has been extensively leveraging upon the usage of Artificial Intelligence (AI) & Machine Learning (ML) for pushing the boundaries of digital banking with their cutting edge technology. Their products are extensively consumed in Lending, Risk & Credit Scoring and Data Governance modules. Perfios has always been a preferred choice by Financial Institutions due to their inherent domain expertise in handling complex data, constant innovation, highly customizable solutions, short deployment cycle and quick Go-To-Market implementation. Mr. Govindarajan affirms that their proprietary technology is capable of categorizing millions of narrations every day which is the crux of their analysis, justifying their tech inclusiveness. One of their products called “Perfios CAM” which generates Credit Assessment Memo report, that participates in the Bank’s underwriting process, enables the digitization of the process and helping the lender take an informed data-backed decision. It also provides cross validation across Financial documents and triangulates data while identifying any tampering to document and validates integrated reporting & analytics, thus simplifying an underwriters risk.

INNOVATIVE STREAK

Perfios thrives on the idea that every innovation starts with an idea. Ever since its inception, the company has put sheer emphasis on innovating as well as experimenting. The CEO cites that innovation is their middle name and they give credence to this element for their process efficiency, which has also boosted their business productivity and overall organisational health. The positive work culture ensure that the employees feel the sense of belonging to the company and their contributions bring about a significant impact in company’s growth. In order to maintain their leadership position, R&D is the lifeblood of product innovation. The co-founder addressed, “R&D plays a pivotal role as underlying technology gets frequently upgraded and to be on top of it we are required to continuously innovate to ensure we maintain and foster our leadership position.

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POISE AS THE LEADING FIGURE

For Mr.. Govindarajan, being a hands-on leader is what leadership is all about. He avidly believes that motivated employees can help achieve the wildest of the dreams. Therefore, he always asserts on working in close association with his employees while offering them a holistic growth both on professional as well as personal front. Addressing the team building process, the influential leader says that most of the talented individuals intend to be part of the pioneering product building process. Identifying this aspect, the company has offered quite generous ESOP plans for employees that can provide significant monetary upside also. So, a dynamic combo of both professional pride and monetary benefits induced talent heads to join hands with the organisation. No doubt that owing to his management acuity like mentioned in the premise above, the company has been growing consistently at an average rate of 100% year-on-year.

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GOLDEN FEATHERS IN THE CAP

The journey for Perfios has been quite spectacular that is embellished by recognitions and rewards from some eminent institutions hailing from the different industrial sectors. Here, we have encompassed some worthy mentions below -

• The Economic Times BFSI Innovation Tribe Award 2018, in the Tech category • Award for Best Fintech – Value Added Service in March 2018 – Business Today • Technoviti Award for Innovation in BFSI in Feb 2018 – Banking Frontiers • Economic Times BFSI Innovation Tribe Award in the Tech Category 2019 • Emerge50 Awards 2019 by NASSCOM - Ranked Among the Top 50 Organizations in the Fintech Category • BTVI National Awards For

• • •

•

Marketing Excellence In IT 2019 Award For Analytical Innovation WCRC Transformational Brands 2019 - Perfios Software, India’s Transformational Brand 2019 FICCI PICUP Fintech 2020 Most Formidable FinTech Growth Story Business Today Money Today Financial Awards 2020 in the Best Fintech in Value Added Service In the year 2021, the company bagged Global Inflection Awards - Alden Global & NASSCOM Centre of Excellence IOT & AI - Best Technology Vendor of the Year – Finserv.

PARTING WORDS BY THE LUMINARY

“As an entrepreneur, one needs to be passionate about the chosen goals/vision and sustain it throughout the journey. The moment passion goes away, everything else will go down.”

FUTURE OUTLOOKS

For the upcoming years, the company will be fixated on nurturing its unwavering thought leadership position, with its committed focus on tech trends. And the senior executives have envisioned to make Perfios - the category creator in their chosen domain as well as geographies while making a robust identity as a global player in its key focus areas.

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Success Story

The Success Story of CEO & Co-Founder

I had a strong aspiration to invent something from early childhood. And I had seen myself as a businessman when I was 12 years old. Since then, I developed an interest in learning about the business world.

Larry Page At the age of 25, Larry Page, one of the youngest well-known American Entrepreneur, having a net worth of over 100 billion USD as of 2021, co-founded Google Inc. with Sergey Brin in 1998 and served as the parent company’s Alphabet’s CEO until December 2019, is now on the board of directors and a majority shareholder. How did Larry Page transform his business idea into one of the world’s most profitable corporations? Lawrence Edward Page, the most successful internet entrepreneur, and computer scientist has an inspiring stunning success tale from which entrepreneurs can learn. Page and Brin created the internet’s most commonly used algorithm with the aim of “organizing the world’s knowledge and making it freely accessible and useful.” Larry Page coined the term “PageRank” to describe his algorithm. Having been born on March 26, 1973, to parents Dr. Carl and Gloria Page, a family with a greater fascination with technology, he has always been drawn to computers, artificial intelligence, and creativity. This had a huge impact on his future professional life. Page grew up surrounded by mathematics and its products and always dreamt of starting his own business rather than working for someone else.

www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

He studied computer engineering at Stanford University, following in his parents’ footsteps. During his studies, he met Sergey Brin, with whom he cofounded Google, a search engine that ranked results based on page popularity and went on to become the world’s most popular search engine. The term “googol” comes from a very large number written as one followed by 100 zeros, which represents the vast universe of data that the Google search engine was created to explore. Page’s field of interests included renewable energy technologies and philanthropy. Being visionary, recently he has invested in Tesla Motors and advocates for the use of plug-in hybrid electric vehicles. FAMILY, EDUCATION AND EARLY LIFE Larry Page married Lucinda Southworth, a biomedical informatics research scientist, on December 8, 2007. The couple has two children (The First child born in 2009, the second child born in 2011). In 2009, Page earned his Ph.D. in Computer Science from Stanford University. Earlier, Stanford University awarded him a Master’s degree in Computer Science. After completing his high school studies at East Lansing High School in the year 1991, Page graduated from the University of Michigan with a bachelor’s degree in Computer Engineering. He studied music composition and used to play the flute. Nikola Tesla, the physicist, and inventor was his childhood hero. He finished his education at Okemos Montessori School in 1979. He had a lot of computers and science magazines in his house as he was born into a family of scientists in Michigan, the United States of America. ENTREPRENEURIAL JOURNEY • 2019: In December 2019, Larry Page stepped down as CEO of Alphabet. • 2015: In August, Page and Brin announced the formation of a new parent company called “Alphabet.” Page was named CEO of the new company. The company included Google giant and Android, Chrome, Google+, and YouTube. • 2011: Lary Page was made CEO in January. • 1998: The project was renamed Google in September. • 1996-1998: Page and Brin decided to integrate their project as a company. The duo raised funds from family and friends to buy some servers and rent the famous garage in Menlo Park, California similar to Apple and Amazon. Susan Wojcicki, who later became a Google senior vice president and is now the CEO of YouTube, owned the space. Andy Bechtolsheim, Sun-microsystems, co-founder financed this company by writing a cheque for $100,000. • 1996: For a few months, the duo developed a search engine named “Black Rub” that ran on Stanford servers. • 1995: Page worked with Sergey Brin on search engine algorithm research during his Ph.D.

AWARDS AND RECOGNITION • 2021: Secured 8th position in the Forbes list of “Billionaires 2021”. • 2020: Secured 8th position in the Forbes list of 400 Wealthiest Americans. • 2019: Secured 10th position in the Forbes list of “Billionaires 2019”. • 2019: Page was named as 12th-richest person in the world. • 2018: Secured 10th position in Powerful people in the world. • 2017: Secured 5th position in the list of the World’s 100 richest Tech billionaires. • 2004: Page was named “Persons of the Week” on ABC World News Tonight. • 2004: Page and Brin received Marconi Prize. • 2002: Page and Brin were named in the MIT technology review TR100 for being the top 100 investors. • 2002: Page was named as Global Leader for tomorrow by “The Economic Forum”. LARRY PAGE QUOTES • The ultimate search engine will know everything there is to know about the universe, and it would always give you the correct answer. We’re still a long way from that. • You get a better result if you can run the business more collaboratively because you have more bandwidth and testing and balancing going on. • We don’t have as many managers as we could, but having a few is preferable to having too many. • In essence, we want to organize the world’s knowledge and make it universally available and useful. • To grow the concept, you don’t need a 100-person business. • The Star Trek machine seems to be uninteresting. They ask it random questions, and it mulls over the answers for a while. We should do better, in my opinion. Today, Google, with more than 2, 00,000 employees, is the world’s famous internet company and the most commonly used search engine; the journey has been an adventure. Larry Page is the man who turned his dreams into reality and is a real superstar entrepreneur to pay attention.

www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

20 MOST PROMISING

ST RTUPS

TO WATCH-2021

Design Makers

Where creativity, innovation and integrity are the prerequisites Indranil Roy | Business Connect

n a virtual interview session with the key officials of Design Makers — Megha Satish(Co-Founder & Creative Director) and Abdul Rahiman(Co-Founder & CEO), Business Connect discussed the start-up’s business portfolio, vision, mission and a lot more. So, let’s walk through this exclusive ‘read’ featuring the inspirational story of this 2-year-old venture.

COMPANY PROFILE

Design Makers — a Bangalore based start-up began its entrepreneurial journey with a belief that ‘design is intelligence made visible’. The company’s goals are not just focused on creating designs for the brands, but also reflect the emotions expressed by them. It offers a range of wide problem-solving solutions where each design is unique that has been customized as per the client’s brand. Their services include — brand identity, packaging, signage and wayfinding design, industrial design, and much more. While harnessing the power of innovation, imagination, and ingenuity, Design Makers allows effortless synchrony between ideation and problem-solving. Today, within a short period, this start-up has bagged multiple projects in 11 countries targeting 13 sectors. Highlighting their approach to end-to-end solutions to address the pain points for the clients, Abdul explains, “When we approach any design agency office, we are always treated as clients or a source to make money out of. Do they confuse us by saying jargon like Identity, Pantone, Grip?. The hustle-bustle, the glamour, the schedules make us feel alienated. The idea with Design Makers is to keep it simple. Talk to them as people, share their stories and experiences and translate them into the essence of brands they are building!” Moreover, their “Discovery Session” is the core of their design process where they sit down with the leaders and get to know about their goals and visions, and how they wish to approach their target group. “Having an analytical discussion like this creates moments where we are aligning their ideologies with our design thinking approach and work towards their success,” adds Megha.

A GLANCE OVER VISION AND MISSION

The company was ideated with the vision to carve an ecosystem for the makers(i.e. designers) or creatives to discover, learn, collaborate, innovate, and grow as a community to voice and

www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

Abdul Rahiman Co-Founder & CEO

promote their ideas as well as stories across the targeted channels. And the mission statement goes as — Designed by humans, for humans. Their mission was established on the fact that humans are the most creative beings who have immense potential to evolve this world into a better place.

THOUGHTS ON THE ENTREPRENEURIAL ECOSYSTEM Both the co-founders claim that earlier business was considered a scary term because of the innumerable risks related to money, problems, stress, and other issues. But ever since they entered this space, both the leaders have acknowledged the beauty of the entrepreneurial debut.

“Yes it does have its pros and cons but the challenge is what drives you to wake up each day and keep hustling,” states the duo. 20

To them, the most amazing transformation is witnessing the younger generation taking responsibilities and ownership in the direction of value generation driven by their passions while standing firm on their grounds. Both of them are fascinated by the disruptions across the entrepreneurial ecosystem and innovations that are taking every industry by storm. Megha and Abdul also assert the need for self-discipline to make any business a major success. Though business is a bumpy road to take, be it any age— selfmotivated and enthusiastic attitude can help one build an empire even from scratch, they say. It is basically the experience we attain that helps majorly in building a successful business, affirms Abdul.

THE ROLE OF R&D

Beyond any doubt, R&D plays a vital role in the success of any company irrespective of its targeted industry. For making a difference in any area, R&D is crucial otherwise, the enterprises end up being outdated and stagnant and soon lose their identity. Acknowledging this fact, Design Makers is intensely focussed on its R&D processes to create seamless workflows establishing connectivity and team building within various departments. “We work on activities that encourage creative and intuitive thinking for all departments and not just the design. We work very closely to understand the problems of the clients and implement creative problem-solving solutions that are researched and developed to solve problems that are unique to each business,” quotes Megha about their R&D procedures.

ABOUT THE LEADERSHIP STYLE

For a business to reach greater heights, insightful leadership is a must to have a factor. And this is absolutely true in the case of Design Makers. Both the leaders believe that there is a huge difference between being a boss and being a leader. Their leadership is typically focused on motivating the workforce

via comfortable conversations, webinars, etc, and leading by example is their mantra to success. “As we both are from a design background, we evaluate first if it is possible to deliver in a certain style or timeframe. And when we are sure that it is possible, we set out a roadmap for others to follow,” revealed the phenomenal leaders.

A CULTURE CURATING CURIOSITY

Design Makers has always ensured its culture with an environment enriched with teaching, encouraging and empowering streak. To the management, every department is imperative for the holistic growth of the business. From handing over suitable information to the teammates to ensuring constructive feedbacks on every performance to sharing the real-time implementation of their work, the administration strives to develop a sense of ownership and pride within the employees. At the company, curiosity is nurtured and promoted at every step as it leads to the formation of new ideas, development and growth. “Providing a space where curious minds have the freedom to explore their ideas, develop and grow those concepts to fruition is the aim as we walk through the doors each morning,” says the Creative Director. Additionally, the start-up also emphasizes the personality development of the employees and conducts several programs in this direction.

MILESTONES AND FUTURE OUTLOOKS

In just 2 years of its iconic journey, Design Makers has witnessed exponential growth and takes immense pride to get the opportunity to work with some great clients in the UAE, Switzerland, KSA, Germany, Australia, and more – for enterprises like Barakat, Kosher Arabia, Meggit, She Burgers, and many others. Its expanding reputation across the business community speaks in favour of its success. 21

Megha Satish

Co-Founder and Creative Director

In addition to it, the duo has also decided to handle some mega projects that are in pipeline at present. Their committed efforts towards better prospects are not only focused on expanding their horizons but also ensuring International recognition in the respective space. And for this, they are leaving no stone unturned to add substance to the design space.

HANDY TIPS FOR BUDDING ENTREPRENEURS

Before signing off, both the leaders shared some useful tips for the aspiring entrepreneurs that can allow them to reach their goals • Always focus on living a disciplined life • Have a schedule and time-block your day. • Being productive during your work should be your priority. • Keep your assets organized. • Eliminate any unnecessary distractions while you work. • Always have a creative personal side project. • Keep yourself updated about your industry and competition.

PARTING WORDS BY THE LEADERS

“Read, watch and learn as much as the world can provide. Move away from your screens and pick up a book, magazine or newspaper – traditional media has a beautiful way of opening our minds to absorbing information. Keep yourself updated in the business world and as Nicholas Sparks said “Inspiration can come from anywhere.”

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www.businessconnectindia.in | Vol. 4 |3Special September 2021 INDIA www.businessconnectindia.in | Vol. | IssueEdition 5 December 2020 INDIA

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www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

Growth

www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

DO EXPERIMENTS

REMEMBER TO BE CONFIDENT

www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

CEOs

OF THE YEAR 2021

BS Group Company that specializes in Digital Marketing, Web Designing, Software Development, and Mobile Applications Ashwathy Nair | Business Connect

“ It is our job as a strategic partner to respond swiftly to market trends and developments, whether it be new technology, regulatory changes, or something much greater like COVID-19. Not only must we be aware of the changes, but we must also be able to rethink objectives and assist customers in adapting so that they may enhance their effectiveness.”

Mr. Bhavesh Singla- Founder and CEO - B.S Group

BS Group was founded with the intention of providing specialized services in the fields of Digital Marketing, Graphic Designing, and Web Designing. The clients’ gratitude and support have inspired the team to focus on extending their operations into the sectors of Software Development, Mobile Application Development, and the Entertainment business.

The slogan of BS Group is ‘Perfection is Tradition.’ “ At BS Group, we work hard to achieve perfection in all we do for our clients. We have professionals in every field that provide specialized customized services based on the client’s demands. Our packages are priced such that even the tyros in business may afford them.” says the Founder and CEO - Mr. Bhavesh Singla.

BHAVESH SINGLA Founder & CEO

BS Group firmly believes in creating a personal connection with clients and making them feel like they are a part of the BS family. LOOKING BACK The founder shares an inspiring journey of starting the BS group and how he overcame the odds and emerged as a winner. “ Following my graduation, I was offered a position at a prestigious business with a salary package over 5 lakhs. Everyone was overjoyed, and my relatives said, “Ab toh life set hai.” My start date was supposed to be May 1st, but it kept being pushed back due to Covid-19. In the middle of May, I had the idea of starting something new.

www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

software development, entertainment industry, clothing, and merchandising industry, and education domain.

I have always wanted to be my own boss. Couldn’t accept the corporate culture where someone else decides what is important for me, when I should take leave and where I need to justify my every step. Fortunately, I was able to combine my passions with a company concept, and on May 31, 2019, my brainchild was born. For approximately three months, I worked solely on its planning and documentation, as well as how to proceed forward. I asked Anushka Agarwal, a junior in college, to oversee the content department and collaborate with me on future planning.

THE FOUNDER FURTHER SHARES

“ My ambition is to become the first Bhavesh Singla. In the next five years, I envision myself progressing toward being more like the people I like and who inspire me. Every day, I put forth a lot of effort to get closer to my goal. I envision BS Group as a firm that encourages newcomers to embark on hard positions while also offering a source of income.”

When Rehana Khan and Khushbu Kumari were appointed as Human Resource Managers, it was a defining moment. They were the best the BS Group could have gotten. They took over HR, RECRUITMENT, and other divisions, allowing Anushka to focus on content and me to concentrate on the administrative side. We were able to gain new clients since everything was simplified.

LIFE-LONG MENTORS Mentors are the guiding lights of life. Without them, we are directionless and probably would remain unaware of our potential. The founder shares his gratefulness towards everyone who has been the wind beneath his wings. “ I proudly call myself the son of Mr. Sanjay Singla and Ms. Puja Singla. Without my dad’s support, I could not have achieved even a single milestone in my career. He was always there for me, always guiding me by giving examples of his own experiences. He never really stopped me to pursue my dream of becoming an entrepreneur. Whenever I was under pressure or was facing losses in the business, he was ready to support me both morally and financially. My mother always made sure that I don’t skip my meals and was someone who would always ask if I needed any help from her. My little brother (Kanav) sometimes helped me with some important decisions. My Family celebrated my every little achievement and supported me during my bad times. When others did not believe me, when everyone thought that starting my startup by leaving my job was a bad idea, my family was there with me. I am grateful to Symbiosis College of Arts and Commerce for providing me with the kick-start that I needed in my career. The lectures were more than just professors and the various associations and events allowed connecting with a wide variety of people.”

We are progressing as a group today, and watching BS Group succeed today brings tears to my eyes. There have been months when we made no money and when we had no new clients. The team, on the other hand, was there for me.” A DISTINCTIVE APPROACH Workplace culture is something that the BS Group team believes is critical to the company’s success. The cornerstones of our work environment, according to the owner, are flexible work hours for employees, a balanced workload, paid leaves, proper respect for all team members, and respect for the mental situations and circumstances.

“ We have an atmosphere of mutual trust and understanding in the company. 99% of our employees are women.” There’s something very interesting that the founder shares talking about the qualities of his employees. “ Every candidate that we hire should possess the quality of ‘Jugaad.’ It comes in handy during any crisis. Our employees should have the basic etiquettes. We do not discriminate if he/she is an amateur as long as the candidate is eager to learn something new. Our employees stand high on perseverance and are excellent team players.”

WORDS OF WISDOM So you think you’ve got what it takes to start your own business? The founder shares some inspiring thoughts for every young entrepreneur looking to build a successful career.

“ It is a journey that I have just recently begun. I have a lot more countries to visit and people to meet. However, based on my current understanding and business experience, I would like to emphasize two important things that might help you succeed as an entrepreneur. • Take chances and trust in yourself. When your legs shake for the first time, don’t give up. This is only the start. • Dreams come true when people work together. This is the golden guideline to remember. Take care of your team, respect your teammates, and your dream will be taken care of by them.”

Appreciation plays a vital role in boosting up the morale of a hard-working employee. Considering this fact, BS Group has a culture of appreciating employees for all the efforts they put in by sending gift hampers every month to top performers. LOOKING FORWARD Going forward the team looks ahead in stepping in diverse sectors. Bhavesh steers, “ We aim at expanding into diverse sectors and in various industries. Curating personalized services at minimal costs with utmost perfection is how we strive towards attaining this dream. We plan on Expanding BS Group’s reach by diving into various industries like IT- App development and 27

www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

CEOs

OF THE YEAR 2021

Exabyte Infotech Pvt. Ltd. Complete IT Solution Avishek Singh | Business Connect

THE TRANSITION TO A LEADER

Mr. Das is a well-defined and enthusiastic technocrat with extensive experience in strategizing and executing tech-innovative projects. Beginning at the turn of the millennium, he witnessed the changing tides in technologies and the surge of opportunities that accompanied them. He realized that technology would bring dynamic transformation across segments. Digitization and automation will transpire the best prospects, further driving immense competition amongst players. Mr Das saw this as an opportunity for an IT Service company, having categorised solutions and robust infrastructure to scale customer’s business. To turn this opportunity into a concrete reality, he incepted Exabyte Infotech Pvt. Ltd. in 2018. The company is an ISO 9001:2015 Certified firm and recognized under the ‘Startup India’ initiative. It offers a comprehensive set of transformational IT solutions that can help clients improve their ROI, increase the value of their IT investments, and adapt to changing market conditions. The founder’s firm grip and passion for technical elements further helped in creating an ecosystem of accomplished professionals. Exabyte is still evolving, and its internal team works tirelessly to keep it progressive and adaptive to trends and innovations. The adaptive model enables it to serve multiple industry segments. As of now, Exabyte serves almost all the major verticals i.e., Healthcare, Education, Human Resources, Automobiles, IT & BPM, Retail & E-Commerce, Textiles & Apparel and Tourism & Hospitality etc.

Manas Das Director & CEO

www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

The company offers integrated software solutions, infrastructures, and end-to-end IT consulting to assist clients in achieving their core objectives and have sustainable growth.

FOR THE PEOPLE, BY THE PEOPLE

As a first-generation entrepreneur with over a decade of experience, Mr Das is well-versed in the Tech-Industry’s mainstream culture. And, like any good leader, he believes in delegating responsibilities, allowing other team members to shine. He allows team members to

perform and do, what they’re best at. This promotes a team effort and drives results that are better than the sum of its parts. The holistic culture ensures transparency and engagement between everyone. Mr Das and other leaders go to every extent to inspire the team with subtlety and care. They conduct review meetings, where team members can freely share their issues/problems to get necessary resolutions.

“Our team members are the main pillars of our company, and we strive to provide the best of everything,” says Mr Das. Teams are equipped with appropriate infrastructures and constantly encouraged to explore the tech world while being inventive. The motivating factor further powers individual growth and healthy competition amongst everyone. To sum up, it’s a clanlike culture, driven by the friendliness and familial collaboration.

A TRANSFORAMTIONAL MODEL

The Indian technology market is congested, with a slew of tech integrators focusing on mainstream or innovative solutions. However, the abundance often doesn’t conform to quality; clients often find solutions that may or may not tailor the actual requirement. This is something Exabyte aims to change. It has a distinct portfolio and works on a communicable model, which allows it to go above and beyond what the consumer expects. Exabyte works with all sizes of companies, from Startups to big enterprises. And since every company has individual concerns and requirements, Exabyte invests a good amount of time and resources in training its team members. The leaders on board conduct timely in–house training sessions and online programs to constantly update the team in technology matters. Exabyte also focuses on R&D to evaluate and develop its overall efficiency. It has a board of senior experts with solid technical backgrounds, hailing from a reputable technical institute in Delhi – NCR. The team scours the IT marketplaces for emerging trends and participates in R&D at the institute with other students on a variety of technological platforms.

SPROUTING WITH OPPORTUNITIES

The IT space is presenting cluster of opportunities to innovate on. Particularly, the increasing digitisation is presenting opportunities to create products that address emerging concerns and needs. As for Exabyte, it already has a robust portfolio of services, but now, it’s venturing into product-based operations. The Company aims to create a niche presence and attain new heights in IT in near future. It also plans to build a dynamic team of professionals - motivated spirits, willing to thrive in a challenging atmosphere. Exabyte’s upcoming feats will be:

• • •

To achieve the highest levels of client success rate. Be one of the leading IT Services companies in India. Utilize technology more effectively to develop and deliver highquality solutions.

AIMING TO BE THE PARTNER OF CHOICE

Technology is one of the selective segments constantly influenced by changes. Every now and then, the sphere contrives a new innovation or practice stirring a cut-throat competition. And in IT, the competition is up by ten times. So how does Exabyte uphold a competitive position? The Company leverages the expertise of its employees. Although it’s still a small cadre, it includes skilled professionals, technocrats from leading IT enterprises, such as TCS, 29

HCL, etc., with proven expertise in optimizing customer experience. Such in-house resources help Exabyte offer perfect synchronization of technical solutions with business requirements at optimized cost. Exabyte also drives inspiration from corporate values imbibed within its modus operandi. The five underlined core values include - Business Integrity, Passion, Excellence, Unity and Win. These core values define their very purpose and code of conduct. Exabyte strives to be a trusted IT partner across different verticals and geographies.

“We strive to win our client’s trust by offering eminence in innovative products, excellence in support, and our shared values to be loved by our partners & teammembers”, asserts Mr. Das. Exabyte maintains a laser-likefocus when it comes to scalability of its resources and solutions.. It believes in instilling trust, transparency, and responsibility in its employees - so that they bring the same value to its solutions. From the very beginning, employees are made aware of the core values and vision statement and ensured they adhere to them. The approach further helps in maintaining an assertive culture and ensure trust between everyone.

A CONCISE PARTING NOTE

“Establishing a business venture is easy but conducting it, is little difficult! “Technology is a vast and arduous space and aspirers have to be patient, flexible with focus on small-term goals.

“On the other hand, try to build a strong network of professionals and always try to have an uniqueness – for it attracts more attention” Mr Manas Das, Director & CEO, Exabyte www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

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www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

Lifestyle

Valuable Tips to Avoid Computer Vision Syndrome

To prevent infection from the coronavirus, during the pandemic, people from all sections including business, education, sports, TV, media spent the majority of their time at home. With the work-from-home cultures developing nowadays, in all spheres, people are spending an increasing amount of time on their computer, laptop, tablet, or cell phone. Many that do not work from home but are required to sit at home due to Corona spend the bulk of their time gazing at a phone or television screen. People can encounter problems such as burning or itching in their eyes as a result of this. This affects not only adults and older people, but also children who spend time on tablets or use laptops for school-related activities. According to recent reports, Computer vision syndrome is an eye condition caused by spending long periods in front of a laptop, television, or computer. Because of the corona infection, everyone is at home, and the problem with the eyes has been getting worse in recent months. Otherwise, vision problems can grow if care is not received promptly.

Symptoms of the Syndrome

Over some time, repeated computer usage affects the eyes. While there is no evidence of this at this time, working on a computer screen for 8 to 10 hours a day puts a lot of strain on the eyes, which can cause pain and lead to computer vision syndrome. The following are signs and symptoms of this: 1. 2. 3. 4. 5. 6.

Blurred Vision Double-eye look Reddening of the eyes Eye itching Headache or Migraine Neck or back pain

www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

“Computer Vision Syndrome affects 60 million people worldwide. Computer vision syndrome or digital eye strain causes burning and prickling in the eyes, as well as dryness, heaviness, redness, and trouble holding the eyes open for long periods”.

Doctors agree that people nowadays spend the majority of their time on a computer or laptop for 12 hours. When you read a book, you can get up and go anywhere you want in 30 to 40 minutes, but you can’t do that when working on a computer. For hours, people do not get up. The term “computer vision syndrome” was coined as a result of this. Dry eyes, swollen eyes, watery eyes, and muscle fatigue are all signs of this.

Here are few suggestions for keeping your eyes safe when operating on a tablet or laptop. •

The computer screen should be located directly in front of or just below the eyes. The computer should not be put directly in front of the eyes. The higher the screen is above the eyes, the greater the focus on the eyes would be.

•

Antiglare lenses should always be used while operating on a regular monitor or laptop. Antiglare lenses should be used in the frames of those who wear them. Those that do not have glasses should wear plain antiglare glasses. Antiglare glass can also be used on the computer screen.

•

Every storm hour requires a break, and the eyes should be quickly washed 5 to 10 times to ensure that water enters all regions of the eye and maintains the eyes moist.

If you have an issue with your eyes, see a doctor right away to get medication, so you don’t get a potentially dangerous disease. Perform these eye exercises. • • • •

Do stretching exercises as well as eye exercises. It’s important to keep in mind that the air from the Air Conditioner (AC) should not be directed directly into your eyes. Protect your eyes from some kind of bright light; if there is clear light from a lamp or tube light on the screen; avoid it as it will damage your eyes. When operating on a computer or laptop some people turn off the light. This should not be done. While working on the screen, adequate lighting is needed.

Methods of protection 1.

Visit the doctor if any symptoms remain.

Just wear glasses while working. Wear blue contact lenses or buy a pair of blue-blocking glasses. Do not use your computer, television, or phone in the dark.

3. 4. 5.

Keep your desktop, laptop, and phone at least one and a half feet away from your eyes. Apply eye drops to your eyes if they are dry.

Take regular breaks when working on the computer or laptop. Remove your eyes from the screen after a half-hour break, shut your eyes, and sit for 1-2 minutes to relax your eyes.

Eating Green vegetables (which are high in vitamin A) will help you maintain good eye health. The antioxidant and antiinflammatory effects of the nutrients lutein and zeaxanthin found in green leafy vegetables protect our eyes.

www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

CEOs

OF THE YEAR 2021

Jeevitam

Listen in: Livelihood seekers and providers now have a solution

Vikas Jain, business partners prior to Jeevitam, got the idea from one of their earlier ventures which actually provided them with the fuel and the idea for Jeevitam. They saw the huge gap that existed in the blue/grey/ white collar livelihood segment and so it was a natural segue to Jeevitam in a sense and after a lot of brainstorming and ideating, the 3 came together and decided to start a venture that would be India’s go-to platform for livelihood. An engineer by qualification, Sridhar worked in Google and ICICI among other corporates before venturing on his own. The cofounders and partners, Munish Chawla and Vikas Jain, also brought their years of experience having worked with ICICI and Citibank and other leading companies. The name Jeevitam in Sanskrit means life and what better name to welcome the millions from the unorganised sector to join the workforce that could transform their lives! Jeevitam has only one focus: to redefine the perception of people towards employment and sustainable livelihood. “During our discussions with our friends and network we realised that hiring people for jobs from the unorganised sector in the informal category was difficult. There seemed to be no formal platform that we could go to, to hire people, quickly and easily,” Says Sridhar.

SINGLE-MINDED FOCUS AND BELIEF

Be it their team, their clients, or their stakeholders, everyone believes in Jeevitam’s vision. What is their vision? It’s simple yet powerful: to be the Google of livelihood, the Amazon of earning. Every initiative, hire or product development decision is driven by this one vision and propelled by one simple question: will this decision move Jeevitam closer to its stated objectives? While Jeevitam hires from India’s premier institutes such as IIMs and IITs, the underlying decision-making question is, do these young aspirants have the belief, and the fire in their belly to go out and change the world with, by and for Jeevitam? Because at Jeevitam, focus and faith are integral to what they do as a team.

Sridhar Seshadri CEO & Co-Founder

or this inside story, we sat down to discuss with Sridhar Seshadri, Founder and CEO of Jeevitam, an award-winning, disruptive and game-changing technology platform that is promising to change the livelihood ecosystem. Mr. Seshadri was eloquent and touched upon various aspects of Jeevitam and we came away with some exciting food for thought which we are sure, our readers will find enjoyable, insightful and inspirational. Read on. Jeevitam was conceived around 2018-2019 but was officially a company in 2019. Three passionate, ambitious and committed friends, Sridhar Seshadri, Munish Chawla and

www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

JEEVITAM IS DIFFERENT FOR SEVERAL REASONS

Firstly, Jeevitam is an audio-technology driven solution that is available to Indians in 21 Indian languages. The sector that Jeevitam has been designed for does not necessarily have 5G bandwidth or expensive smartphones like the millions residing in urban cities in India. Jeevitam provides easy access without going through an App Store, downloading an app, and trying to understand what to do next. While Jeevitam does have an app, its easy registration process through simple step-by-step instructions that one can hear in the language of their choice makes it convenient, real and lowers the barrier for work seekers. Secondly, work providers find Jeevitam to be the perfect bridge, solving for hire, today. With the Artificial Intelligence data algorithms, organisations seeking to recruit are able to get matched profiles that are curated, validated and relevant. For organisations seeking to hire large numbers, Jeevitam is its 34

MILESTONES AND ACCOLADES

Vikas Jain

COO & Co Founder foot solider on the ground, with deep outreach and proves to be a cost-effective and time-saving solution, since sourcing profiles from a rich 16 million database is far more effective than outsourcing to staffing agencies. Jeevitam partners with a large number of CSR arms of organisations and works with them to provide young, skilled but inexperienced people, suitable work opportunities. A large portfolio of clients in Banking, Finance, Insurance and startups, just goes to show that if you go where the opportunities lie and providing a solution, people will adapt and adopt. The culture of a company shapes the organisation. A sensitive, empathetic and people-centric work culture always helps any organisation stay the course and achieve tremendous success. Jeevitam believes in this precept and encourages independent thinking, decision-making and team spirit. “We do not curb ideas from whichever quarter it comes, and no idea is small. Even if it’s as simple as creating a Google Form, or ideas on tech and product improvement, every team member has the freedom to make suggestions,” adds Shridhar.

STARTUP CHALLENGES IN COVID TIMES

Covid-19 has disrupted normal life as we know it. Organisations have been compelled to rewrite the rules of work overnight. However, for startups like Jeevitam, this is just one more challenge that is part of the ongoing journey. Keeping your team motivated and working remotely, meant that

Munish Chawla

CBO & Co Founder the utilisation of digital enablers for collaboration and communication was optimised, which also led to a lot of bonding and camaraderie beyond just work-related discussions and meetings. Fun Fridays over calls, homedelivered pizzas and biryanis, birthday celebrations over Zoom, surprise games and laughter, besides the regular dayto-day operations have ensured that Jeevitam’s family of employees continue to remain inspired and committed to their goals. Also, when any of the team members or their respective family members were diagnosed with Covid-19, Jeevitam focused on the wellbeing of the employee and did not institute salary cuts or leave cuts, which only brought everyone closer together and instilled a sense of kinship. “Challenges are part and parcel of life and it’s no different in the life of a start-up and its team” Adds Sridhar. There will always be Catch-22 questions such as— revenue growth vs marketing budgets, hiring vs investment in technology and so on. And though decision-making is hard, it is easy when you’re guided by your unshakeable belief in the founding principle of the company. All the founders of Jeevitam are unwavering in their mission which propels them to make sometimes difficult decisions, prioritising different aspects as required. “I do believe that entrepreneurship is a team sport and being decisive, assertive and yet taking people along with decisions is what has helped Jeevitam grow and establish itself as India’s premier livelihoods solutions platform,” commented Sridhar. 35

Jeevitam works with several CSR departments of large companies such as IBM SkillsBuild or Deshpande Foundation. When you reflect upon what Jeevitam is trying to do, you realise that Jeevitam can in fact be considered a social impact cause, as it deals with one of the most basic things required for the wellbeing of human lives – livelihood. For more than a year now, Jeevitam has been conducting Virtual Work Fairs addressing different sectors including Startups, MSMEs, BFSI, Rural, and women empowerment which are 100% free for work seekers as there is zero registration cost and no hidden commissions, and the same holds true for companies leveraging Jeevitam’s platform to serve their hiring needs. With more than 30,000 calls per day, and as many as 18,000 pin codes covered in India, Jeevitam has helped provide gainful employment to thousands in the last 8-9 months. It is no surprise that Jeevitam is being hailed as the Tech Startup of the Year, given its path-breaking idea and its mission to achieve #MissionLivelihoodforAll. This has been vindicated by the several accolades that have recognised Jeevitam’s goal including being declared as the “Emerging Company of the Year 2021” award by Indian Achievers Forum, and winning the Silver for Tech Startup of the Year 2021 at the internationally acclaimed Stevie awards, beating over 2000 applicants. Today, more than ever, the question of livelihood and meaningful work is the moot question for everyone as we all grapple with the future of work in an unpredictable and volatile world. But Jeevitam seems relentless in its mission to change the conversation around livelihood and make it available for all. “For each of us, our paths are different. Perhaps the one binding factor for most entrepreneurs is the belief in their idea and the faith to see it through. If you’re setting out to be an entrepreneur, remember it’s lonely and hard. Be pragmatic, and don’t feel ashamed of failing, but at the same time, like Steve Jobs said, stay hungry and stay foolish.” -Sridhar Seshadri, Founder and CEO

www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

Technology

HOW TECHNOLOGY IS

TRANSFORMING INFLUENCER

MARKETING

www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

As people started spending more time on social media, it has transformed business marketing and promotional approaches. This has been possible because of advanced technology and easier access. Influencer marketing is now a tool widely acknowledged by startups, SMEs, and top-notch companies, and is proving successful in terms of growth and even sales. No matter where the individual is living, whether in an urban or remote area, they have smartphone and internet accessibility, which allows them to produce content without any supervision or investment. Best creativity gets recognition and followers. This is the reason there has been an increase in online content consumption and social media presence. As we say that the internet is accessible to any individual, it indicates that viewers are available on the internet too, meaning when content gets uploaded on the internet, the viewers like, share, and follow, if they like their work. According to datreportal.com, India has 624m internet users, which indicates how much influential marketing can be worth for their businesses. Businesses want to target those audiences. Additionally, the dedicated followers of an individual mean dedicated viewership. Basically, they help to grow the brand. New technical features in social media apps or the newer social media have allowed anyone to show talent or create content that gains massive internet traffic and attraction. Today, thousands of individuals post content on social media on a daily basis. Of these thousands, some have earned huge popularity and followers, basically, viewers call social media celebrities. In our terms, they are known as influencers. The created goes to:

AI INTEGRATED TOO

With the application of machine learning technology, businesses can easily access information regarding a particular influencer by extracting their analytical report, which involves geographical location, genuine followers, their reach, and more. The whole influencer campaign can be automatically led without any manual intervention. Many digital marketing companies are focusing on the campaign response predictions platform, it will allow a great virtual content posting platform to work on its own. Although this is in its very early stage.

SOCIAL MEDIA UPGRADES

Social media users are continually evolving, while social media platform providers keep upgrading new features to enhance the reach and accessibility of the content that is uploaded on the platform. User experience and design are the two major components repeatedly monitored and upgraded by the service provider. Additionally, with time, the primitive practice of managing influencer camping end to end manually is slowly giving way to a more automated and streamlined process.

DATA ANALYTICS TOOLS

Data analytic tools have taken over the influencer marketing industry and digs deeper into the loophole present in the industry. These tools have helped to provide instant information about consumer behaviours and perceptions that act as a brownie point in the value chain. Data analytic tools that are necessary to businesses have proven to be a key in every influencer collaboration. Analyzing data sets deeper gives leverage to succeed in the market has perhaps become more important than ever. One of the benefits of getting access to data through a tech-based platform is the real-time information that helps the influencer to secure content and optimize their value in the market. Now, businesses can identify their campaign success beyond social media impressions.

INFLUENCER MANAGEMENT SYSTEMS There are highly developed systems that can help advertisers find the right and genuine influencers. These systems hold numerous pools of information about influencers and give outcomes based on a complex range of data points, which help advertisers get the best resources to lead their campaigns in a better way. These systems are AI-based, which perform content analysis on influencer’s posts. The major innovation in the technical field, including AI/ML and data analytics, have enhanced the influencer marketing industry. In 2020, this trend saw massive success and is set to grow multifarious. Today, companies have started investing more in social media marketing than traditional ones.

www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

Right Track

CORPORATE SERVICES Creating jobs for Rural Youth Indranil Roy | Business Connect

DILEEP M Director

f we can train rural youth and make them ready for jobs, instead of being a drain on resources, large numbers of young people will bring social transformation and economic progress. Rural youth assist in resolving the global food issue if we invest in them. If rural youth have jobs, it slows down urban migration and decreases the physical and social strain on cities. An educated and trained youth might boost agricultural development outcomes. But for all these, we need to understand what opportunities do young people have and how can they improve the agricultural and agri-business sectors? What are the rural youth non-agricultural opportunities? How can incentives and ambitions of young people be matched with these broad aims for development? Dileep M, the director of Right Track Corporate Services, emphasizes the significance of helping rural youth to increase demand for labor and services.

“Young people are critical to the growth of rural regions. Trying to engage rural youngsters in economic pursuits would assist India in reaping the demographic dividend.” quotes Dileep. www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

WHY FOCUS ON RURAL ECONOMIC OPPORTUNITIES?

A huge number of jobless young people in developing nations are living in abject poverty, unable to provide for their homes and with bleak prospects for the future. This group of sometimes well-educated, dissatisfied people contributes to global political instability. A large number of younger people, on the other hand, can provide inventive, adaptable, and productive employees that lead to better economic growth and development. The nature and implications of crises and opportunities differ in rural regions from those in metropolitan settings.

The founder quotes “ In a Sense, there are lots of opportunities in Soft services and facility management projects like property Management, and with respect Contract labor verticals” He believes that nations must make a fairly fast decision: provide job possibilities, particularly in rural regions, and reap the demographic rewards of a young, energetic population, or risk social discontent and civil unrest associated with high rates of youth poverty. According to him rural communities are struggling to create opportunities for their youngsters and are losing them. This has far-reaching 38

implications at the regional, state, and national levels. It has the potential to undermine economic systems, social stability, and human health.

Dileep steers “ Team of Right Track has attended over 1000 job fairs and gathered a large candidate database. Right Track Corporate Services’ USP is its massive workforce database. So, when a customer contacts Right Track Corporate Services for recruiting services, they rarely waste time and deliver a solution far ahead of schedule. They have built a name not via marketing, but through effective business practices.” THE INSIDE STORY

Right Track Corporate Service was founded in 2012 in Bangalore by Dileep M, who set out to assist rural youngsters in finding work. Dileep felt the anguish of financial problems long ago in his career, throughout his college days. Dileep worked in high-level corporate roles before quitting them because he was committed to assisting the country’s jobless youth in obtaining proper and acceptable employment.

eager to learn. As people stay at home and work, the availability of local opportunities allows them to save more money. Our staff has shown a great deal of enthusiasm for their jobs.

“I believe that all of these give us greater cause to work towards the upliftment of rural youth.. Yes, this is hard and requires willpower to dedicate your life towards such a fantastic cause.” quotes the founder. MEET THE FOUNDER- AN ORDINARY MAN WITH EXTRAORDINARY DREAMS

I am an ordinary guy with extraordinary dreams, aspiring to build an inclusive community, says Dileep. He was born in a small town near Hassan, Karnataka, spent a large part of his formative years where English medium schools were non-existent, and basic city benefits like electricity and infrastructure were a blessing.

“It is still considered a privilege at my birthplace for kids to be gifted with bicycles, smartphones, iPad and laptop, to support their learning,” says he. He continues, “ as a kid, I was told that only three professions existed, engineer, doctor or civil services, anything else was not valuable enough to pursue. Yet I dreamt to be different and aspired to become an actor, without support from my family and landed up in Bangalore to explore my options in theatre. Coming from a farmer family, I had to first work to sponsor my dreams. 17 years old, started working as a Housekeeping boy. My family didn’t have much money to afford good institute study so I had to work as a Housekeeping boy & as a security guard. I completed my post-graduation and started working in an MNC company in the Human Resources function. It was this humble beginning that forced me to think beyond how I could help the rural youths to earn and simultaneously complete their education in cities. My noble philosophies pushed me harder to build a successful career and start my own venture. That is how Right Track Corporate Services was born because I decided to wade through the mud. With an initial capital of Rs. 2 lakh, from my savings and with the unrelenting support of my wife Keerthi, we took the risk and ventured into creating employment opportunities for our rural youth. The unemployment rate of Karnataka is approximately 26.3, of which 8.3% are high school and college dropouts.”

The founder believes that more corporates should join as social entrepreneurs as it gives immense joy to bring about a difference in the life of people and being a change element for your nation.

He quotes, “If you want to make a difference in your community, here is the place to be. The job is difficult, but as you progress down the path, you will meet a slew of like-minded individuals who will gladly assist you. The joy of making a difference and gaining the goodwill of many people makes it all worthwhile!” At the end of our conversation, Dileep shares a message for young people working hard to build a successful future. Work hard, since success does not come easily. It’s a long and steep climb to your vision, but only you can see it, so don’t be too hard on yourself. When you start climbing, you’ll quickly discover you’re on a never-ending journey. Rather than aiming for perfection, strive for continuous progress.

Dileep thinks that young people in rural regions confront more problems than their urban counterparts as a broad population category. He says that reduced education and physical resources, very few employment options, bigger and more powerful cultural differences around age and gender, relatively low availability to transportation systems and computer technology, decreased access to health services in general and relatively weak market segments are a few of the factors that pull the rural youth down. But he says that the youngsters in rural areas are extremely motivated and gifted. It’s all in preparation. Skilling takes longer to develop, but once they are up to speed, there is no going back for them. There are plenty of good folks who are 39

www.businessconnectindia.in | Vol. 4 | Special Edition September 2021 INDIA

STUDIOXP MANAGEMENT CONSULTANTS PVT LTD

INTERIOR DESIGN CONSULTANCY AND DESIN & BUILD FIRM Koheli Puri | Managing Director Jitendra Puri | Director Kajal Dobhal | Business Connect

Jitendra Puri

“Team StudioXP is not only an office team for us. The employees are like our family members and sometimes they proved to be more. Apart from a great team with right orientation and skillset, we do have our standard checklists and procedures for delivering quality services. We are ISO certified company.”

Koheli Puri

“We ensure innovative design approach with the usage of contemporary and advance materials / finishes, international standards and implementations processes to ensure that we build world class facilities with the latest technological advancements for our clients.”

contemporary times, building workplaces, hotels, schools etc. require expertise and constant innovation in designing. Catering to these interior designing requirements and other related services, a multitude of consultancy firms came into existence. StudioXP Management Consultants Pvt. Ltd. is a renowned Real Estate Consultancy Firm, with multi-disciplinary specialist skills and experience in Interiors Design / Design & Build Services for Corporate offices, commercial Projects, International Schools, Hotels, Food Courts & Retail. An ISO-9001 certified company accredited for Quality Management in providing exquisite Services, they are currently providing comprehensive Services to several National & Multi-national Corporate Clients, Developers, IPC’s in Delhi NCR, Mumbai, Pune, Chennai & Bangalore region. They have delivered Commercial Interior projects for DELL, Newgen Software, Huawei, Kronos Solutions, Century Link, ACS, Ericsson, HCL, RMS, AXA XL, Oyo Rooms, Three Pillars Global, JFL Group, Pine labs, Centrum, Bank of America, DLF, Brookfield, Black Stone as an end to end solution provider for the ease of Client in several developments across Pan India.

The Firm’s core values are the cornerstones for its strong foundation, and these are Accountability for Quality Service, Commitment to Delivery, Trust in Relationship, and Utmost Integrity above all.

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ABOUT THE LEADING FACETS OF THE COMPANY

SYNCHRONIZING WITH THE LATEST It is indispensable to keep abreast of the latest in the market to ensure the growth and development. On the same notion, due to StudioXP’s huge International exposure in Design and Construction Industry they are generally aware of the advancements and recent emerging developments. They are also updated with the latest relevant magazines and travel to various countries in the quest of knowledge/exposure about newly built wonders and architecture.

• KOHELI PURI - Koheli Puri, the Managing Director of Studio XP Management Consultants Pvt. Ltd., is a dynamic Real Estate Project Management professional with M. Tech. in “Building Engineering and Construction Management” from IIT Delhi and Graduate in Architecture from Bengal Engineering College, Shibpur. Over 20 years of experience in the Real estate and Construction Industry, Koheli established the Firm in 2011 which was her vision to ensure and constantly thrive for Delivery as per Commitments to clients. The firm believes in right mix of People and Processes, Systems and protocols, core values, passion and attitude to Deliver Projects as per clients’ business requirement with strict adherence to time, quality and Cost.

FOR ENSURING THE QUALITY OF SERVICES When your team members are energized and motivated, then they will surely deliver you the best. At StudioXP, the quality of services depends on the motivation and passion of the team members. As Mr. J.W. Mariotts famous quote says – “Take good care of your employees and they’ll take good care of your customers and customers will come back”, we too believe in the same.” Creating a performance driven environment for their employees to bring out the best and at the same time, they ensure a hassle free and healthy work environment. ACHIEVEMENTS AND MILESTONES The incredible performance of the Company has taken its graph of success to the zenith. Following are the accolades they boast of: • The dynamic, Koheli Puri has been featured in Asia One Magazine (Pan Asia Business and News magazine) – Dec-Jan 2019-20/Vol. 17/Issue 3 as Blackawan Women Entrepreneurs. • In September 2019, she was felicitated with ‘Women Empowerment Leadership Award by URS Media and Asia’ in 12TH ASIAN BUSINESS AND SOCIAL SUMMIT 2019. • In April 2019, it was awarded as Times Business Award Reality 2019 for Commercial Architecture and Interiors for second successive year. • In March 2018, it has been awarded Times Business Award Reality 2018 for Commercial Architecture and Interiors. • Featured in A+D (Architecture + Design)2015 Dec. issue containing Design with Edge - for our creativity excellence • Rated amongst the top 25 Architects for Corporate Office Project Pan India by Consultants Review Magazine (August Edition 2016) • Koheli Puri was featured in The CEO Magazine March’17 issue on 25 most Influential Women in India in the corporate Sector. • Covered by THE CEO Magazine for their end to end on time Project Delivery Strategy • Featured in ASIA ONE Magazine, Aug-Sep 2017 / Vol.16/Issue 3 – THE ONLY PAN ASIA BUSINESS AND NEWS MAGAZINE – for Brand Image and Brand Leaders under the Category of Interior Infrastructure Projects. • Featured in Silicon India Magazine Sept. ‘17 issue on Women Entrepreneurs Building India Globally • Company of the Year award in Design and Built Projects Category for the year 2016 for our Innovative design, quality and on time Project Delivery. • Felicitated in Dubai as one of “The Greatest Brands & Leaders 2016-17 - Asia & GCC-in India UAE Business Forum - Process Reviewers PricewaterhouseCoopers PL” May’17 Dubai: Industry – Infrastructure – Interior Design

•

Prior to this, Koheli was Associate Director of a leading Development Firm for 4.5 years and delivered several large scale Commercial developments including Hotels, Schools, SEZ Campus, Corporate Offices, Platinum LEED rated Green buildings and Interiors and worked with several fortune 500 multinational clients.

•

Koheli also worked in Jones Lang Lasalle (JLL) for almost 7 years at the position of Head of Operations – North and East India with key focus on delivery of all their projects as per agreed client requirement and expectations following the standard operating procedures. While in JLL Koheli also to her credit the completion of corporate offices Fit-out works spread over more than a Million sq. ft. area for Convergys, Hewitt, WNS, DHL, Inductis, NCR, BA Continuum Solutions, Oracle India in Delhi and NCR region. Apart from working in Projects, Koheli helped the firm in formulation of processes and Systems and ensured strict adherence of the same as well as proper training of Team members for their growth.

• JITENDRA PURI - Jitendra Puri, the founder Director of StudioXP Management Consultants Pvt. Ltd., is an Architect by qualification and an Innovative Commercial Interior Designer by profession. Jitendra has over 20 years of post-qualification experience in Design of Corporate Offices, Software Development Centres, BPOs, KPOs, Schools, Food Courts, Data Centres, Hotels, Commercial Spaces with Several National and Multinational brands. Jitendra possesses qualifications of M. Tech. - I.I.T Delhi (Construction Mgmt.), B Arch. Jitendra was spearheading Design and Development India Pvt. Ltd. as Director and head of Interior Design Division, for over 12 years prior to starting of StudioXP. Passion for interior design, deep knowledge of materials, and interest in trend forecasting, brings a unique approach to his design style. Jitendra is known within the interiors and hospitality industries for his particular and exciting creative approach. 41

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Health

Healthcare Sector Showcases Spellbinding Progress Amid Covid-19

The spread of COVID-19 has drastically disrupted the lives of livelihoods, communities, and businesses across the globe. Concerning public health, its potential lives all stakeholders, especially global businesses came together. Although our healthcare workers battling the crisis, our pharmacies prudent work towards providing medicines to reach people around India and the globe.

Faucet The Enormous Potential The healthcare system, its potential and has been providing a shift towards self-sufficiency. The Healthcare system take initiative to pursue ideas to the government that would pave way for a self-reliant ecosystem. The Healthcare center started 24/7 monitoring facilities by trained professions. Through this patients and physicians can connect virtually during treatment.

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Government Implemented Telemedicine Facilities Handling patients remotely referred to as Telemedicine. In these facilities, patients and providers are not physically contacted with each other. It is a modern technology that enabled doctors to consult patients in this pandemic. Some organization has changed the knowledge of regulations, legalities, and technological aspects of implementing telemedicine. Many organizations decide to consult their patients through telemedicine due to COVID-19.

Startup Awards Healthcare Innovation and Midas Touch Categories have been shortlisted for startup awards for the Economic Times Startup Award 2020. In the time of the global outbreak, pivoting business models and bringing effective healthcare solutions, a group of a highly powered jury consisting of top business leaders, investors, and entrepreneurs will decide the winners on a virtual meeting held on August 20.

Strategic Innovation Ventures Infosys On Thursday, August 27, Infosys IT service has signed a five-year deal with the cloud customer experience and contact center solutions provider and started five partnerships with Genesys it enables that both companies will develop and deploy innovation and provide the best level solutions in the customer experience market. To endurance, the capability of both organizations clients will be combined to stand benefit from investment innovation.

TATA Groups Group of the Shapoorji Pallonji will compel the Tata Group to scale back its equity holding shares, pledge equity of its listed companies against debt, or allow an outdoor investor in Tata Sons. A number of these options will help to scale back Tata Sons’ financial flexibility. Tata group of companies has pledged shares of the financial services, Alternately Tata sons sell the share of a non-core asset and pledge the equity of its listed companies. While the debt was raised, there has rarely been a priority over the potential loss of control. In doing so, the group will reverse its past 24-month effort to scale back debt, prop up shareholding in listed companies, and untangle the cross-holdings across the group. This may accompany the conditions attached. For one, outside investors in Tata Sons will want the corporate to travel back to being a public company from its current private limited state.

IBM In India, IBM playing an important role in developing innovative solutions for cloud technology for local as well as global markets, South Asia Managing Director Sandip Patel ae combining synergies of IBM and RED HAT – an opensource of software solutions firm it acquired last year for USD 34 billion. IBM cloud innovation developed India and other country foundation platform. This offer will help software labs teams to develop their condition from India.

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AIXL

An epitome of excellence; flourished by insightful leaders

Avishek Singh | Business Connect In its ceaseless quest to showcase some marvellous business leaders who have scaled their respective companies from plinth to paramount, team Business Connect came across the profile of Kalyani Chandra Shekhar, the CEO at AIXL Studios. There is a myriad of reasons that tend to motivate leaders to spur the waves of substantial change. On one hand, some leaders are driven by altruistic and pragmatic intent, on the other hand, some acquire leadership positions keeping their personal benefits. Being a dynamic leader of a USbased enterprise- AIXL Studios, Kalyani Chandra Shekhar states that by introspecting the sheer motivation to become a leader, one can attain some lucrative insights on honing the leadership skills to ensure a better impact of one’s actions. For him, AIXL was a mode to make a difference in the software development space by offering an unequalled AI-research based product portfolio. Kalyani’s career excursion began at the age of 24 when he was struck by a revolutionary thought to ensure tech-accessibility to commonalities for multiple benefits. Undeniably, technology has become the biggest weapon for mankind and it can effectively make the lives across the world comfortable as well as simple at the same time. AIXL’s diverse service portfolio includes the development of AI-based product where software, web and mobile application development and security services are prominent.

KALYANI CHANDRA SEKHAR Founder Chairman & CEO of AIXL STUDIOS

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“

Parting words from the iconic leader

As a growing leader, I would definitely stand by the words that it’s never too late for anything. It’s okay to start late than to never start. As much as the financial stability is important, do have your ambitions aligned with your goals.

“

It’s going to be worth it!

– Kalyani Sekhar (CEO)

manages the marketing team. Whereas P. Krishna Chaitanya is the Head project manager. ALIGNMENT WITH R&D Just like any other technology-based enterprise, AIXL also ensures apposite alignment with the R&D wing to develop innovative range of products. This division plays an instrumental role in identifying the pulse of market to allow the formation of relevant product line. “R&D plays an important role in enhancing the capability of companies because they stimulate innovative methods of production, reduce costs and improve product quality,” quotes Kalyani. From ideation to execution, the significant role of R&D could never be overlooked and for AIXL, it is the crux of their exponential growth. Even after the product development process has been culminated, constant research on the customer experience and their respective feedbacks help to guide the team towards product improvement. Their brandnew AI-laced product named Showcase has been an end-result of their incessant research process only. This outstanding app is very much similar to the ‘Tiktok’ that has been banned by the Government of India. This revolutionary offering will serve as a holistic platform for budding talents to make a way to the Limelight. Soon, the team will be creating more add-on applications to ensure relevancy among their targeted customer base. ABOUT THE PHENOMENAL BRAINS BEHIND THE COMPANY Mr..Kalyani is the Chief Executive Officer and board chairman Aixl studios who has been supervising and directing the departments with the support of the Managing Director – Mr. Vikas S Shah. Mrs. Ashy Antony is the assistant executive to the chief executive officer. Mr. T Aswini Patro is the Director and head business development. Amrutha Chowdhary is the CTO (Chief technical officer) who supervise and directs the technical department. Ms.Mansa Prabhar is the General Manager and Mr. Chavali Sastry is the CMO (Chief marketing officer) who

AIXL firmly reckons that all the surging success witnessed by it so far, is the incessant result of each and every staff member. Their dedicated and zealous efforts have paved the way to a humongous success that they foresee in the upcoming years. A LEADER WITH A THOUGHTFUL APPROACH Kalyani is an outstanding leader with some exemplary management competencies. Apart from his matchless technical acuity, he is a person who believes in the power of learning and never skips a chance to learn new things here and there. To him, communication is the key to unlock a perfect synchrony among the team mates. His unique management style helps the technical team to take calculated steps towards better functionalities. Addressing all the leaders, he wants to convey, “Giving yourself a moment to step back, take stock, anticipate and prioritize may seem counterintuitive, but it’s essential for best outcomes. While making critical choices (small or big), sheer involvement of the people around you speaks the volume of your steadfast leadership. Furthermore, being a leader, it is a must to empower other leaders to ensure a holistic growth in favour of the betterment of the society. To make people believe in your vision, bear a sense of empathy while inspiring people in best possible manner.” A CULTURE FOSTERING JUBILANCE At AIXL, flourishes a culture of active employee participation as well as innovation. Experimenting , adapting market trends and learning new things are efficiently promoted by the management at the company. Here, all the teams make collective attempts to combat the challenges while implementing and accepting new ideas for scalability. In an effort to ensure the company with a jubilant and optimistic ecosystem, the management always seeks to hire people with probity, ethical values, positive attitude, and leadership and organisational skills. Employee satisfaction is the key to the roaring success of any company. In this direction, the leaders at AIXL always pay intense heed on the feedbacks received from the staff members. The gathered inputs from employees’ end are then considered to take appropriate measures for the better administration, which is quite a commendable step. FUTURE ENDEAVOURS & CSR INITIATIVES Scaling greater heights in its niche market, AIXL is aspiring for a radiating future ahead. They are constantly making substantial efforts to ensure more stability and growth to the company, to eradicate the dependence on outsourcing services for various divisions. From the leadership perspective, Kalyani strives to emerge out as a better leader by standing beside his teammates and colleagues. He asserts that the way the whole workforce has aced the global pandemic, is quite praiseworthy, and everyone has high expectations for the upcoming years for their valued company. In terms of CSR activities, every individual associated with this exceptional enterprise fervently takes part in charity programmes. Be it donation for the orphanages or planting the trees, the company has always been an active volunteer in the social services. 47

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Education

Education Has Put off Physical Classrooms and Shifted to Online Classes The best days were when schools and colleges were open and students were seen rushing to school in neat and tidy uniforms with bags in their shoulders and sometimes running with those heavy bags to not get late. After reaching school, to stand for morning prayers and then some physical activities, after that straight to the classrooms filled with our classmates. The same way for college, when students were always confused with what to wear today, what period to bunk and go to the canteen, etc. Those days now seem to be just a memory to cherish. An education center is the best public policy tool available to raise skills. While school/ college time can be fun along with raising social skills and social awareness if we look from an economic point of view the primary point of being in school/college was that it helped in increasing a child’s ability. But the arrival of COVID-19 has led to the departure of students going to education centers. Well! we say a coin has its two sides, the same way this too has both good and bad impressions but let’s just go for a positive version because 2020 has brought us enough negative things. Whatever the condition comes, one should never stop learning, and if one way of going to an educational center is closed than open another way of e-learning. The arrival of Covid-19 has forced schools and universities across the world to put off physical classrooms and shifted to online classes. While the faculty deals with the new ways of managing this sudden transition to online education, students are left clinging on to their mobile phones and computer screens.

FUTURE EDUCATION SYSTEM

The new way of learning where courses are conducted online, examinations are conducted online, assignments are submitted through

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email. For India, this seems to be a good opportunity to strengthen internet connectivity across rural India. It will help every village and town to be digitally connected for the better interaction between the students and teachers. When it comes to the students some are quick at adapting this system and some take a little longer time to acquaint with this system. Fundamental structural changes should be made in the curriculum/syllabi and programs should be a part of the curriculum in engineering and science degree programs. This will help in creating future entrepreneurs and this can be one way to help beat unemployment and increase business skills amongst the youth. The business community should play a foremost role in this new educational system. Higher education in India needs to be more international but more locally connected and socially responsible, more flexible(curriculum), should be innovative and open for more collaboration. Innovative models should be introduced, Universities/institutes could be online that would provide internet-based flexible offerings.

The Post Covid-19 is an opportunity we look forward to transforming the higher education system. Institutes/ Universities should definitely utilize this opportunity to transform itself. the focus should be more on internationalizing higher education as today we are facing Covid-19 but no one knows what lies ahead in the future for millions of youngsters. 48

“Learning is more effective when it is active Rather than a passive process” – Kurt Lewin

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