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An enthralling narrative of some intriguing businesses... Writing an editorial note for our neoteric editions released every month is a sigh of relief from the pressure of ‘typical’, day-to-day business writings for me. Thereby, I couldn’t help but pour my heart out in every single writing, where I can address diverse topics and deliver my insights to our global community. And ‘Company of the year’ publication has never disappointed me to offer this opportunity here and there. In this avant-garde offering, we heartily focused on the achievements of some successful ventures, flagging their name across the business fraternity. I avidly opine that all our exclusively picked entrepreneurial stories will not fail to draw your attention in a manner that you will be glued to this captivating read for hours. As our brand new edition- Company of the Year 2021- brings you a series of phenomenal reads, we are adamant to assert the significance of adept ‘storytelling’ techniques to allow effective cerebral engagement of our adored readers. Somewhere, I came across a statement that a well-constructed story impacts our behavior, belief and even values. Ergo, with this special issue that puts forth some inspiring accomplishments of a few flourishing businesses, we aspire to add substance in the same direction. With the steadfast willingness to flag a name in their respective domain, the companies featured in this avant-garde issue have showcased their exclusiveness and proved their knack in the respective space. Thereby, take a deep dive into the pool of profoundness made up of a collective of striking narratives that will be a high dose of entrepreneurial motivation to the business enthusiasts. Having said that, our cover story depicts a stimulating story of a new-age cryptocurrency exchange platform- Unocoin Technologies. Going through the exemplary story of this innovative venture, I found its motto- a crypto platform made by Indians, made for Indians and made in India quite intriguing. Here, we have dedicated a major portion of coverage to its outstanding accomplishments ensured since its inception in 2013. The co-founder and luminary of the company- Sathvik Vishwanath has been spearheading the crypto realm by ensuring an effortless harmony in its two pivotal technology and finance, asserting the fait accompli that crypto concept is based on blockchain technology. On that note, unveiling a new-fangled software application, he envisions taking the industry to a whole next level based on technology mixed with finance concept. We define it as the stimulus that propelled us to feature this company at the forefront, standing ahead in our list of inspiring companies. Likewise, there are several other productive ventures that not only carved out a market for themselves but also, proved their prolific streak to make a difference to the targeted audience. Our diligent team of professionals has made persistent efforts to create this edition for delivering effectively engaging content to our global audience, hence; we hope you will enjoy reading this as much as we enjoyed its creation. Moreover, don’t forget to read out additional informative articles ingrained in this issue to enhance your knowledge of the latest global happenings. At last, I bid you all adieu by wishing health and well-being on behalf of Business Connect Magazine.

Kajal Dobhal kajal@businessconnectindia.in

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CONTENT SP

OT LI

10 UNOCOIN

The Trendsetter In The Indian Crypto Space, Delivering The Best User Experience

S.k. Logistics Ensuring Supply Chain services of Cwh & cfa with state-of-the-art infrastructure and quality standards

Success Story Kishore Biyani King Meet India’s Modern Retail

Css Founder Pvt. Ltd. Bringing About A New Age of Digital Maturity

Easol Providing Expertized Solutions In The Arena Of Energy And Environment

eupraxia telecom A Pioneer in Cloud Telephony Solutions, Eupraxia Telecomis Dedicated to Transforming the Telecom Game

Health Do You Know These Surprising Health Benefits of Garlic

Hridhayam Heart Clinic

Dr GVP Rao, the Celebrated Medical Doctor Spearheading Hridhayam Heart Clinic with a Vision to Enhance Heartcare www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

Lifestyle Entrepreneurship Lessons From Squid Game To Refresh Your Workplace

Nakul Madhura Cybersecurity Enthusiast From Australia Shares Exemplary Insights

Nextazy Solutions Pvt. Ltd. Manifestation of Dreams into Reality with consistent Efforts

Technology 5 Powerful Strategies To Increase Your Online Sales

NEXX Consulting “In-Depth Understanding with Quality Service & Reputation Keeps Us Moving”

Trending Business News

Global Chip Shortage May Spoil Festive Season Sales

TCL Electronics, India Redefining Comfort And Entertainment Through Technological Innovations

UNIVERSAL BIOTECHNOLOGY

Redefining the Industry with Innovation

50 New Launching India’s Fastest and world lightest Electric Car

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

R E V

O T S

UNOCOIN India’s First Entrant in Bitcoin

THE TRENDSETTER IN THE INDIAN CRYPTO SPACE, DELIVERING THE BEST USER EXPERIENCE Puja | Business Connect

itcoin dominates the headlines, and Dogecoin nails the punchlines, cryptocurrencies are the latest craze to sweep the finance world. In recent years, the number of cryptocurrency trading sites has been increasing and investors have more options than ever before to exchange their hard-earned cash for decentralized digital money.

One such pioneer is planting the seeds of a futuristic approach in the crypto space to make it easy to buy, sell, store, use and accept Bitcoin securely in India, serving more than 1.5 million customers. Conceptualized by visionaries, by Mr Sathvik Vishwanath, Mr Abhinand Kaseti, Mr Harish B. V, and Mr Sunny Ray, Unocoin has transformed into one of the most popular Bitcoin and Ethereum platform in recent times by cashing in on advanced technology including blockchain and its innovation prowess.

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

Founded in July 2013, Unocoin was India’s first entrant in the bitcoin space. It was started out at Tumkur, Karnataka, and later shifted its operations to Bengaluru. The unique and innovative platform is cognitively ahead, more advanced, sophisticated, and easier to use than any other platform in the market. Unocoin is more intuitive and proactively delivers the best-in-class experience to the users. Unocoin offers an amazing blend of customer-centric support and user-friendly features on its platform. It understands the relationship between crypto trading concepts and users’ issues. Hence it acts as a perfect bridge between these to help the Indians do trading and exchanges on its platform. SETTING BENCHMARKS IN THE CRYPTOCURRENCY REALM Unocoin is the first cryptocurrency trading platform in India since 2013. It is a crypto platform made by Indians, made for Indians and made in India. They are not just the pioneers in the crypto space, but they also have fought for the rights of Indian crypto investors. Apart from technicalities, capital and unparalleled manpower, they also possess the courage to make India a crypto-adopting country. With very limited support from the rest of the industry, Unocoin did fight in the Supreme Court against the RBI, and yet won against all odds and paved the way for others to walk on. Be it innovation, legalities, or new features, Unocoin has always been at the forefront and the most trusted Crypto platform in India. With their new android application, Unocoin have taken the crypto trading user experience to the whole next level.

Their unwavering focus is on emerging as a top global player in the crypto assets arena and contributing to the Indian as well as the global economy. In order to provide better services, many other components were added to the ecosystem. They believe that continuously supporting good and best quality service is the best way to develop this industry. They will continue to improve the services, as they are committed to render the best. However, for Unocoin, this is far from enough.

And since no one party regulates it, there is always FUD( fear, uncertainty, and doubts) in people’s minds. Since its inception, Unocoin has been educating Indians around bitcoin and crypto and clearing the doubts. Only when people know the game, they would like to play. And hence the company is also educational when it comes to simplifying the concept of bitcoin, blockchain, crypto, and trading as a whole. IMPACT OF GOVERNMENT REGULATIONS ON CRYPTOCURRENCY It does influence a lot. Even if people understand how useful cryptocurrencies are, if the local government doesn’t support its concept, people are skeptical about the whole idea. Even though the pro investors would always be interested, it becomes a challenge to attract new customers when the laws are not clear.

MARKET RESPONSE & UNOCOIN’S APPROACH IN DEMOCRATIZING ITS VALUE IN THE MARKET The whole of the Crypto concept is based on blockchain technology. It is not just pure technology here, but it is technology amalgamated into the finance arena which is seen as the future of humankind. Technology and finance are two aspects that many people do not understand.

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THE CORE COMPETENCY There are multiple business offerings: • Exchange - This is an order book where the matching of buyer and seller orders takes place. Unocoin offers a zero per cent transaction fee for all its exchange orders. This is the most important Unique Selling Proposition of Unocoin. • Instant buys - With this feature, the user can directly buy or sell at the price quoted by Unocoin. Hence there is no need for any buyer to wait for a seller and vice versa. • Lending - With this feature, the user can pledge bitcoin (held by him/her) as collateral and avail loan. • Systematic Buying Plan - This works the same as the SIP for mutual funds. The user can invest periodically (daily or weekly or monthly) as low as INR 10. • Crypto Basket - A lot of the investors understand the need of putting their money into multiple cryptos, but find it too tedious and time-consuming. With the exclusive feature of Unocoin called the Crypto Basket, the user can diversify his/her portfolio based on either the market cap or volume.

HURDLES ON THE WAY & THEIR SOLUTIONS Bringing in new customers, brand visibility, educating people on how to use the application are some of the day-to-day challenges. To make the user more aware of his/her investment, the company relaunched its android mobile application with new exclusive features. Users find it the most user-friendly crypto app as they find all the information they need while using a particular feature. The weekly blogs and media publications help people understand what is the right information. Besides, there is a weekly contest where new as well as existing users are encouraged to use the amazing features of the platform.

PROGRESSING IN A DYNAMIC INDUSTRY WITH R&D R&D is indeed a prominent practice at Unocoin. The management has dedicated ample resources for strategy and they have introduced many unique features like SBP and crypto basket which are first to the industry. This could not have happened without researching the pain points of a crypto investor and putting ourselves in their shoes. The same applied to the concept of the new Android application. Here, the team of developers sat down with the customer care executives to understand the pain areas of the users, understood the flaws in the designs and layouts, read and researched more about the colour role, the placement of icons, and how visuals work with human psychology.

PROMISING QUALITY Unocoin is more of the platform provider and less of the traders themselves. They take utmost care while listing the coins on their platform. It is not just the current trending coins that make it to the list, but only the actual trusted coins with enough market capitalization. They also evaluate the strength of the project’s fundamentals and its long-term prospects. To help the team mitigate the risks of investing, they have two very amazing and exclusive features called SBP (Systematic Buying Plan ) and CB (Crypto Basket), which they are currently focusing on. Along with this, they keep on experimenting with other features to ensure the quality is maintained.

THE TECHNICAL INCLUSIONS Technology does play an important role in scaling any organization. Blockchain as technology opens up humongous technical innovation opportunities. Then there is a platform through which the coins and tokens on the blockchain get traded. Unocoin’s tech inclusions range from self-support chatbot systems to instant payin/pay-outs of both crypto and fiat currency to helping the customers to pay their mobile and DTH bills to buy e-vouchers to use them on Amazon or Joyalukkas. Adding to this, they leverage technology to its maximum in customer support, marketing, and all their day-to-day operations.

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

STANDING STRONG DURING COVID-19 & BLOCKCHAIN TECHNOLOGY COVID-19 has not majorly affected the crypto sector negatively. It has boosted it by attracting flocks of new users to the ecosystem as they were in dire need of alternate income, security, and long-term growth. BLOCKCHAIN TECHNOLOGY BBlockchain as a technology is disruptive and futuristic in nature. Hence it is expected to make a paradigm shift in our day-to-day lives by bringing decentralization, trust, immutability, transparency, and provenance. EMPLOYEE RIGHTS AND RELATIONS o start with, the leadership team puts time and resources into implant the vision of the company among employees. Then the employees are allowed to be a pioneer in this nascent technology. Apart from crypto focus, employees are expected and given the required environment to learn the technology holistically. They are given free hand to experiment and be a leader in their front.

Our employees are in the perfect space when it comes to learning about cryptocurrencies, trading, exchange, and the market. Our work culture is output and result-based, and our team works passionately to give the best user experience to our valuable customers. We have a flexible and employee-friendly work policy, a homely and comfortable workspace, and the top learning and growth opportunity ambiance. As a result, so far, five different crypto start-ups have come up from our ex-employees and they continue to seek the advises from our management team.

seek the advises from our management team.

FEATHERS IN THE CAP

CORE QUALITIES AND TRAITS POTENTIAL EMPLOYEES Well, these are the most important and very common traits at Unocoin: 1. Sense of belonging 2. Initiator 3. Hustler 4. Passion to learn 5. Team player

Here is the list of major achievements and milestones by the firm: 6. Unocoin, Raises Funding from Mr Tim Draper in Targeted US$5 million Series A Round- 08 Oct 2020 7. Unocoin enables Instant INR deposits and withdrawals - 2020/04/29 8. Unocoin introduces Instant Loans- 2020/03/04 9. Unocoin launches UNODAX, a live order-book trading platform for active traders -2018/05/31 10. Unocoin launches Multi-Cryptoasset Exchange - 2018/02/21 11. Unocoin, India’s Leading Bitcoin Company, Raises $2M To Set National Record - 2016/09/30 12. Unocoin launches auto-sell feature helping freelancers to accept and convert their payments automatically2015/12/09 13. Unocoin mandates access to account with 2 Factor Authentication - 2015/11/18 14. Unocoin Enables Instant Bitcoin Trades With New INR Wallets - 2015/01/08 15. Unocoin raises $250,000 from Bitcoin Opportunity Corp - 2014/08/12 16. Unocoin launches PoS app and merchant gateway – 2014/07/15 17. Unocoin Launched - 2013/12/16 18. Unocoin launches PoS app and merchant gateway – 2014/07/15 19. Unocoin Launched - 2013/12/16

THE PROSPECTS UNVEILING IN THE CRYPTOCURRENCY REALM Unocoin aims to provide the most seamless entry into cryptocurrency coupled with its awareness of the new users during the next few years. The path ahead is not simple given the technology and possession being completely digital. This would mean the team would be utilising every possible channel to get the communication right to the prospective users. ROAD AHEAD Unocoin is on the way to boost its marketing with the strategic focus to expand along with learning about the new regulations of various countries.

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Unocoin TECHNOLOGIES Private Limited 15

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Success Story

Kishore Biyani

King

MEET INDIA’S MODERN RETAIL Kishore Biyani, the founder and CEO of Future Group, is often referred to as India’s Sam Walton. India’s Retail King Kishore Biyani revolutionized the retail industry. Kishore is the man who has taken the retail business by storm and now has zillions of successes under his belt, but he has also experienced his fair share of disappointments! The Future Group already has more than 70 million square feet of retail space in 90 cities and 60 rural regions, with plans to develop another 9 million square feet in the coming years.

KISHORE BIYANI • • • •

•

Born: 9 August 1961 - Bombay, Maharashtra, India Age: 58 Citizenship: India Occupation: Founder and CEO at Future Group, Chairman and Managing Director at Future Retail, Founder and Group CEO at Future Lifestyle Fashions Net worth: US$1.78 billion (2019)

HOW DID HE BEGIN?

Kishore Biyani, the company’s creator, comes from a business experience. His grandfather had a garment store, and his entire family worked there. Kishore wants to accomplish something different in this industry. He then decided to open a retail business where he could get everything, he needed under one roof at a reasonable price. His initiative stunned the retail industry as a whole. He started his first store in Kolkata and went on to open more than 50 locations across the country within a year. Kishore Biyani started Big Bazaar in 2001. Biyani wanted to be a filmmaker at first, but after failing at that, he became one of India’s largest retail proprietors. www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

built much later and are still struggling to attract customers. The shares of the company dropped by more than 80% in just four months as a result of the damage. Kishore Biyani began his career by renting modest rooms or simple stores to display his wares on the spur of the moment. This allowed him to gain a better understanding of his customers. Biyani, according to Future Group staff, is frequently seen standing in the mall atrium, monitoring his customers. One of his key interests is stated to be understanding people and their attitudes. Biyani, according to many who know him, has a sixth sense of what customers want and goes to great lengths to measure the pulse of the Indian client. CAREER Biyani began his commercial experience in the late 1980s by creating readymade trousers, but his retail journey began in the late 1990s when he opened a Pantaloons store and a Big Bazaar in Calcutta. He is a graduate of HR College in Mumbai and comes from a business family with roots in Rajasthan. Biyani planned to rely primarily on white-label FMCG created under Future Consumer Enterprises and to stock his stores with the cheapest and best groceries. While he will continue to stock FMCG products from companies such as ITC and Hindustan Unilever (HUL), having his labels allows him to provide the best value while still safeguarding his margins. Biyani believed it would be a big source of money and profit, as well as the most important aspect of his strategy.

percent of Future Group, but almost all of it was committed to lenders. BIG BAZAAR SUBSIDIARIES • Food Bazaar • Pantaloons • eZone • Fbb • Some of the products sold by Big Bazaar are as follows: • Food Products • Eatables • Grocery • Kitchen Appliances • Home and Furniture • Jewelry • Electronics • Toiletries • Toys and Stationery • Clothing and Footwear

Pantaloons, Big Bazaar, Food Bazaar, and Central were among the new formats and labels he introduced. Biyani was compelled to restructure the company in late 2009, de-merging the non-retail assets. He concentrated on only four formats rather than the usual 24. Pantaloons, Central, Big Bazaar, and Food Bazaar were among the stores that were kept. The debt problem, on the other hand, refused to go away.

Big Bazaar opened 250 retail shops in 125 locations across India. They now have more than 12 million tales around the country. Clothing, kitchen appliances, toiletries, and other household items are sold at their 7 million outlets. The remaining 5 million stores sell everything connected to food. Big Bazaar purchases products directly from manufacturers, eliminating all intermediaries. It allows them to make a significant profit margin on all of their products. They also give their consumers discounts without incurring any losses.

The debt for the core retail company increased to INR 5,800 crore in April 2012, with a net debt-to-equity ratio of 1.8x. The debt was roughly 55% of the EBITDA in FY12. In the same year, he sold Pantaloons to the Aditya Birla group for INR 1,600 crore, his first big triumph. He and his family-owned 33.5

It didn’t help that the country was put under lockdown after the COVID-19 disturbance at the end of March. Although stores offering essentials may be opened, customers preferred to purchase at their local stores or turn to internet retailers. Big Bazaar stores were largely found in malls that were 23

He is also a Bollywood fan and producer of two Bollywood films: Na Tum Jaano Na Hum and Chura Liya Hai Tumne spent nearly INR 26 crore. ACHIEVEMENTS • Received the “CNBC Awaaz Consumer Awards” (2009) • Pantaloon Retail was awarded as the “International Retailer of the Year” (2007) • “Entrepreneur of the Year” by Ernst & Young (2006) • “Retail Face of the Year” Images Retail Awards (2005) • “Most Admired Retailer of the Year” (2004) • “CEO of the Year” (2001) KISHORE BIYANI QUOTES • If we provide people with an occasion to shop, they will come, whether in the cities or the small towns. • “We live in an imperfect world, and it is meaningless to strive for perfection. It is far better to strive for excellence. Strategy” • “A manager always fears making a mistake and that is where he differs from an entrepreneur.” • “For example, while we were developing the staff uniform, several people suggested that they dress up and wear ties, white shirts, and other formal attire. Kishoreji was adamantly opposed, stating that a salesperson should never appear to be smarter than his customer. Allow the salesman to appear to be in Grade 4 on the social ladder if the consumer is in Grade 5.” www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

CSS FOUNDER.COM WEBSITE FOR EVERYONE

BRINGING ABOUT A NEW AGE OF DIGITAL MATURITY Avishek Singh | Business Connect

onsumer behavior has evolved in response to the digital era’s developing technology. The bulky yellow pages, for example, that remained prominent not long ago, have been rendered obsolete by web pages with the advent of the internet Web. As a logical consequence, if you want to develop your business by putting it in front of the appropriate people, you must be found online.

Having a professional-looking, brand-differentiating website is fundamental to generating sales, improving profits, and developing your biz. Your website can assist you in generating revenue, increasing brand recognition rate, promoting goodwill among consumers and target audiences, and delivering powerful marketing cues. CSS Founder is a well-established web designing firm that uses innovative and robust solutions to help organizations take their businesses to the next level. CSS Founder is one of the finest and most trustworthy website design firms, working with the purpose “Website For Everyone” and having completed hundreds of projects in cutting-edge web technologies for clients in the UAE, India, the United States, and other continents. The founder, Mr. Imaran Khan steers, “We have created websites for numerous international and domestic brands, large corporations, and even modest companies. We work with skill and experience to complete all projects on time and without delay since we realize how important it is for you to have a website created as soon as possible.” CHANGING MOMENTUM TOWARDS THE WORLD OF SMARTPHONE According to a recent study, smartphone app users spend a lot more time on a company’s smartphone app than they do on its mobile website. It’s no wonder that mobile applications are at the heart of the development drive as we continue to grow towards a mobile-centric culture. Creating a mobile app may help drive your business into the hands of new clients and lead to future commercial success. On this front, CSS Founder’s major clientele includes some of the most recognizable companies. So it’s no surprise that this India-based company has found broad success in a variety of sectors for their focused web development work. “ As an experienced app designer, we have created apps for a wide range of customers in the sector. This ensures that we, as specialists, are aware of your sector and will assist you in obtaining the finest app for your company.” adds the founder. A worldwide renowned brand is one example of their app development success. CSS Founder assisted them in revitalizing their app materials so that they could stand out in a congested market and make a stronger impact on more clients than ever before. “Our ability to assist clients in developing relevant and tailored solutions for their clientele distinguishes us as a valued partner.” believes the founder, Imaran Khan

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

IMARAN KHAN

Founder

CSS FOUNDER DEVELOPING APPLICATION CAPABILITIES CSS’s Founder also works as an Software Application Service Provider. They are in charge of various elements of a company. On a leasing basis, the team provides application capabilities to many businesses from a single data centre across the private or public Internet. Enterprise resource planning applications, e-commerce applications, productivity applications (collaboration, workflow management, and project management) and customer relationship management packages (sales automation, customer service, and other frontoffice applications), and are examplwwwes of the types of hosted applications CSS provides.

IMARAN KHAN Founder

CSS Founder provides you with your desired solutions at a very low cost. “We charge a very low fee based on the needs. We have done this for international and domestic brands, large corporations, and independent businesses. We work with expertise and experience to ensure that all operations are completed on time and without delay.” explains Imaran It is critical to understand the designer’s expertise level, methodologies, and general approach while developing a solution, regardless of who you employ. If a professional has trouble describing any of these characteristics, you will have a tough time dealing with them.

“ As the finest specialists we know what we are doing and will be eager to share our knowledge, how we work, and the strategies we will employ to improve your digital presence.” affirms the founder CSS Founder has a thorough portfolio to exhibit their previous work as seasoned experts.. These work samples will also assist you an informed choice.” Imaran quotes, Since 2016, Imaran has embraced the cause with his CSR project “Free Food for Needy Children.” He has worked relentlessly for this cause, often spending days living with people in Delhi-NCR slums or on the city’s highways. What distinguishes him as a Noble commitment is that he arranges these sessions weekly. Every weekend, the Team goes out to share joy and happiness with the less fortunate. Imaran thinks that if those of us who are

PROTECTING YOUR DATA Recognising the growing need to protect the business from cyber attack, CSS Founder has now stepped into helping companies protect themselves from cyber attacks. “ With our risk and security management systems, you can go from reactive static security to intelligent, adaptive models to keep up with emerging cyber threats and technological ambitions. Over the years, we’ve educated a plethora of firms in minimizing the loss from cyber attack. As a consequence, we’ve established distinct networks that have been continually enhanced throughout time. We can quickly identify potential cyber threats, and take the required precautions to deal with them. Our timely actions have saved companies from financial losses.We can guide you on steps to take during cyber attacks or what actions MSMEs should take after the cyber attack” 25

privileged enough to take responsibility for feeding some children, there will come a day when no child in the country would go to bed hungry. During the epidemic, it became extremely difficult for all residents to obtain their supplies, and most stores were rapidly depleted. Imaran foresaw this and took the choice to switch from food supply to ration supply. Ration supply will aid in supplying for a longer period of time, and many people favour it. He was able to assist another 1000 individuals by providing them with rations. This company aims to use its revenues to assist individuals in need. “As there are many poor individuals in this nation who want assistance, we wish to be their helping hand so that they can receive what they desire.” he quotes Imaran wants his company’s revenues to be a stepping stone for those in need. www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

Providing Expertized Solutions In The Arena Of Energy And Environment Gulshan Parveen | Business Connect

he global energy and environment industry is going through an extraordinary transformation driven by innovation and disruptive business models. The emergence of greener, smarter, and more connected products and services will transform society into a digital and sustainable domain. Due to climate actions, industries including water, energy, and other critical resources will embark on a new era of extension. By observing the growth opportunities in the domain, many organizations are entering the same to explore it.

EaSol Pvt. Ltd. is an ISO 9001:2015 company driven by a bunch of young enterprising minds spread across varied regions in India and globally. The company, since its inception on 4th September 2013, is engaged in offering solutions in the area of energy and the environment. It is dedicatedly involved in offering innovative solutions to the existing needs of clients, keeping in mind the conservation of energy and protection of the environment.

The company provides unique and effective solutions in diverse areas including, water purification solutions, liquid storage tanks, sturdy toilets with onsite waste decomposition solutions, and solid waste management solutions for residential and commercial establishments. The services offered by the company are well-differentiated, unique, and easy to operate along with being effective, low in maintenance, cost-efficient, and easily accessible as well. The company widely offers its services in rural, periurban, and urban areas over a large spectrum of users such as iPhone factories, Amazon warehouses to small rural habitats. Many well-established countries, including India, Middle East, North America, Africa, and Southeast Asia, have adopted the solutions by EaSol and are satisfied with its services.

Ganesh Pangarkar

Head of sales and marketing www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

INCEPTION STORY

The story of EaSol began with the idea of providing easy and efficient solutions 26

to critical concerns of clients in the space of energy and the environment. However, Mr. Abhitabh Honap, the Director, and the team of EaSol were well aware of the challenges related to ease of operations and sustainability. And those major challenges were building credibility around these solutions, putting stakeholders in the supply chain together, and offer wide-ranging solutions to the clients. The company also wanted to bring out technically intensive innovations, which could provide highly efficient solutions to the clients. It also engaged itself in simplifying and improving the existing solutions to make them not only sustainable but also userfriendly. After a lot of market research, the company broke through with the first of its kind solution for water purification-PurAll which changed the landscape of the Indian market.

competitors by having a welldocumented internal business process, quality control, and assurance plan for in-house production as well as external sourcing. The firm plans and strict adherence to it ensure consistent quality the company promise to provide.

Abhitabh Honap Managing Director

ENTHUSIASTIC TEAM

“It does not make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do,” quotes Steve Jobs. EaSol is a young company, not only owing to its age but also due to the aspirational team members. The average age of the company’s team is mid-30, which makes it a young and enthusiast group with innovative ideas and smart implementation techniques. The team of EaSol believes in having complete participation and empowerment right up to the shop floor and job sites and encourages innovation and improvement from bottom to top. One of the biggest reasons for the unstoppable growth of EaSol is the unfaltering attitude of its team to challenge conventional ideas. ‘Why’ and ‘Why Not’ have been the most potent words in the work culture of EaSol. The team, with its numerous stunning ideas, efficiently practice Poka-yoke and TQM in the daily activities of the business. It is equally important for the company to keep the morale and motivation of the team sustainable to harvest more output, and EaSol does this job efficiently. The company arranges monthly and quarterly rewards and recognition programs for the employees, which help them increase their productivity. It also provides yearly performance appraisals and incentives along with regular training and developments of the team members.

EDGE OVER PEERS

“You cannot look at the competition and say you are going to do it better. Say you are going to do it differently.” EaSol is taking an edge over its

EaSol has a reputed clientele, including global giants like Amazon and Apple Incorporation to large EPC contractors like L&T and Tata Projects. It also connected with food giants like McDonald’s, Pizza Hut, Burger King, etc., to name a few, that play a pivotal role for the company to excel in the market competition. The company has an excellent record of having old players of the business market in its clientele while getting repetitive orders from them as well. It transparently shows the unbreakable trust and faith they have in EaSol. Moreover, the company has patents for every specific product it offers, which is an exceptional case and shows the uniqueness and innovation it possesses. It prominently works towards offering incremental value to clients along with its firm and determined promises. EaSol relentlessly works on the issues and problematic areas of its competitors and wins clients’ confidence.

COEXISTING WITH TECHNOLOGY

The products offered by EaSol are designed in congruence with international codes of design, and all the changes and updates in code contents are incorporated well in the design. The company has automated its design process to ensure consistent output and its learnings from across industries, gained through the rich experience of its talented resources, helps it incorporate cross-industry technological advancements in the products. R&D and product development have been the heart and soul of EaSol as they have played a successful role throughout 27

their journey. Each solution the company offers is attached with an appreciable share of innovation which keeps it ahead of the competition.

DEALING WITH PANDEMIC

Being in the business of drinking water and water storage during COVID-19, most of the solutions provided by EaSol is categorized in the essential goods category. The company put a lot of effort to cope up with the crisis, such as making accommodation arrangements for factory personnel to follow SOP. The team of EaSol has successfully catered to the requirements of its local as well as global clientele throughout the pandemic. The company also took care of all the bureaucratic hurdles that occurred due to the partial closedown elsewhere with its diligent involvement.

ACCOLADES BAGGED BY EASOL

The exceptional features and passion of the company helped it gaining tremendous recognition and respect in the respective arena including: • Golden Peacock Award • Fastest Growing Indian Company Excellence Awards • The Most Innovative New Technology of the Year • Most Innovative Technology -World CSR Congress • Rotary International Recognition For Exemplary Work In Sanitation And Purification • Pride of Maharashtra Award for Excellence And the list is relentlessly growing. The team of EaSol has already made itself stand away from the crowd and now progressively working towards expanding its scale of operation as well. Being a onestop solution in the market, EaSol is now approaching its goal of becoming the best storage solutions company in India.

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

eupraxia telecom

A Pioneer in Cloud Telephony Solutions, Eupraxia Telecom is Dedicated to Transforming the Telecom Game Puja | Business Connect

he advancement in the telecom industry has been changing the world and there are still more revolutions to come that will completely transform the game of the industry. With the objective to keep up with the technological shift in the market, numerous newbies have come and strived to sail their business voyage on the dynamic and unforeseen waves of the business environment. But, only a few could survive and succeed. One such gem is Eupraxia Telecom, a pioneer in Cloud Telephony Application Interface and specializes in low-maintenance rural BPOs and providing cost-effective toll-free solutions. The purpose of the existence of this firm is to help derive cost efficiency in telecom expenses for corporations each month. They offer both private and public cloud solutions that connect multiple offices/locations through a single telephone number, thereby increasing the Top of Mind recall for the Brand. Apart from Office IVR & Call Center Solutions, Eupraxia Telecom also offers Auto Dialer, IVR Blast, Missed Call Auto Call Back, and Audio Conferencing Solutions. A strong believer in aligning technology with business, Eupraxia is the brainchild of Dr K P Ganesh Raj Athena, an industry veteran, and business leader. The foundation of Eupraxia was kept in 2012 to primarily cater to the rural BPOs and SMEs by developing tailor-made, enterprise-grade, affordable and toll-free solutions.

THE COMPETITIVE ADVANTAGES & EXCLUSIVE MARKETING APPROACH

Dr. K.P. Ganesh Raj Founder & Managing Director

Eupraxia Telecom is seamlessly delivering great business value to its customers since its inception, and it is the only one to give on-premise cloud telephony solutions to connect multiple offices or outlets. Others are either in pure cloud telephony or on-premise solution only. Giving a redundant design that ensures high availability at all times makes Eupraxia stands out.

Eupraxia is renowned for not just selling products but solutions that resolve the pain points of their customers, resulting in increased efficiency, productivity and profitability of the organization! www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

With their exclusive approach to marketing, Eupraxia is constantly meaning new milestones by working through network marketing and through experienced telecom sales professionals.

CLIENTELE

Euprixia’s clientele includes a wide range of firm from small clients with a single office to large corporates with several dealer outlets. Some of the major names include MRF Vapour Cure Paints, TVS Motors, Redington, Medall, Apollo Hospitals, and a number of share and commodity trading companies, SMEs with multiple branches.

R&D & TECHNOLOGICAL ADVANCEMENTS AT EUPRAXIA TELECOM

Constant innovation is the key to Eupraxia Telecom’s success and looks at adopting new all the time to keep ahead of the competition. They keep track of the latest client requirements and supplement them with the latest technological advancements in the market.

ENSURING BETTER OUTCOMES DURING COVID-19

Covid has opened a huge work-fromhome opportunity for the BPO industry. Their existing expertise in distributed BPO remote endpoints is helping them to scale quickly to client requirements.

For example, due to the pandemic situation, certain verticals of business have closed down. Having a contingency plan in place, Eupraxia is opening up new verticals like video conferencing to sustain the business revenue. Besides, they have lots of online employee engagement activities and rewards to keep the team highly energetic.

THE ACHIEVEMENTS & FUTURE ENDEAVORS

Eupraxia Telecomhave had several accolades like- the World’s Top 10 Cloud Telephony Product of 2020 by Industry Wired, 20 Most Promising Contact Centers Solutions

by CIO Review, and Top 10 APAC Contact Center Solutions by CIO outlook. The firm is on the way to move to web RTC based browser telephony soon which will help break barriers of country limits making theproduct truly international.

WORDS OF WISDOM

Always obsolete your own product otherwise competition will do it for you. Be ahead of time in both technology and process to stay abreast.

DYNAMIC LEADERSHIP

A veteran holding more than three decades of experience and a Doctorate in Telecommunication, Dr. K P Ganesh Raj raj is leading the firm with his excellent leadership and extensive knowledge. Ganesh Raj is in charge of Strategic Technology Selection and Sales and positioned as the Managing Director and. In his 32 years of amazing work experience, the visionary has worked in very senior positions like Regional CIO of Airtel, Global Technology Head of Sutherland, and National CIO of Stel Telecom, etc. Eupraxia has a three member core team headed by Dr Ganesh Raj. The core team of Eupraxia is an ex-telecom industry team with a large experience in the telecom domain. Apart from the MD, there are two members- CTO Mr Chrisopher is a person with 22 years of Telecom and ITES exposure. Software head Mr Murugan is a person with 28 years of experience and exposure to the latest trends in software technology.

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

Health

Do You Know These

SURPRISING

Health Benefits Of

GARLIC

Garlic has been a favorite in kitchens for millennia. This herb has curative and therapeutic effects due to its antibacterial and antiseptic properties. Garlic’s health advantages are due to allicin, a substance contained in it. Phosphorus, zinc, potassium, and magnesium are all plentiful minerals. Garlic is also high in vitamins C and K, as well as folate, niacin, and thiamine. Garlic is available in many places of the world and is a popular cooking ingredient due to its unique aroma and flavor. However, garlic’s main use in ancient history was for its health and medical virtues. Many important civilizations, including the Egyptians, Babylonians, Greeks, Romans, and Chinese, used it widely.

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01 - GOOD FOR CARDIAC HEALTH Allicin, a chemical found in garlic, prevents LDL from oxidized (bad cholesterol). This helps to lower cholesterol and promote heart health. Adding Garlic to your diet helps to prevent thromboembolism by reducing the occurrence of blood clots. When you use Garlic in your diet it will decrease blood pressure, making it effective for hypertensive people. 02 - IMPROVED IMMUNE SYSTEM While there aren’t enough reports to identify that garlic can prevent or treat the common cold, it can help your body’s defense mechanisms in a variety of ways. According to Bazilian, allicin in garlic has antibacterial characteristics. Garlic may also have antiviral capabilities, according to scientists, which may function in two ways: inhibiting virus entry into cells and increasing the immune response so that it can efficiently fight off prospective invaders. It can help you to maintain a healthy immune system.

03 - GIVES YOU BETTER SKIN AND HAIR Garlic’s antioxidants and antibacterial characteristics can help you get rid of acne-causing bacteria and clear up your skin. According to one study, applying raw garlic to pimples can help them go away. However, you should be warned that it may induce a burning feeling on your skin. If you’re using any other products on your face, talk to your dermatologist before following the tips. 04 - EFFECTIVE AGAINST NEURODEGENERATIVE DISORDERS This is one of the most prevalent advantages of eating garlic cloves regularly, and it is due to garlic’s antioxidant characteristics. Antioxidants aid in the protection of neuron cells from free radicals. This property aids in the prevention of some neurological diseases, such as Alzheimer’s and dementia. It would be enough to eat 3-4 raw garlic bulbs every day to achieve the desired results. 05 - INCREASES IRON ABSORPTION The blood contains around 70% of the iron in the body. Iron is one of the most critical minerals for blood formation. Iron’s part in the formation of Hemoglobin is one of its most important functions. Hemoglobin is a type of red blood cell that transports oxygen throughout the body. Thus, proper consumption of garlic can help in increasing the oxygen supply by increasing the amount of iron absorbed in the body. It also aids in the prevention of disorders like anemia.

BENEFITS FROM GARLIC • • • • • •

Garlic May Help Lower Blood Pressure Garlic May Help Quell Inflammation Garlic May Help Lower Cholesterol Garlic May Support Immune Function Garlic May Reduce Blood Clotting Garlic Provides a Host of Antioxidants

GARLIC MAY HELP YOU LIVE LONGER Garlic has health benefits for your heart, brain, and other organs. It helps people live longer by lowering risk factors like blood pressure, cholesterol, and heavy metal toxicity. Garlic is also high in antioxidants and minerals, and it helps to strengthen the immune system. Garlic is particularly beneficial in preventing and healing a variety of ailments when eaten on an empty stomach. Garlic, when taken on an empty stomach, functions as a strong antibiotic, according to studies. It works better if you eat it before breakfast because the bacteria are exposed and unable to protect themselves against its force.

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

Hridhayam Heart Clinic

Dr GVP Rao, the Celebrated Medical Doctor Spearheading Hridhayam Heart Clinic with a Vision to Enhance Heartcare Puja | Business Connect THE VICTORIOUS JOURNEY The successful journey officially began when GVP Rao graduated with a Gold Medal from MR Medical College, Gulbarga, and attempted two DNB fellowships in Medicine and Cardiology from Kasturba Medical College, Manipal, and Madras Medical Mission, Chennai. Then, he has finished his Ph.D. In Cardiology from New Age International University, Italy. He is furthermore a Member of the American College of Cardiology (ACC) and a Member of the Cardiological Society of India.

DR. GVP RAO, a Renowned & Celebrated Medical Doctor Specializes in Cardiology and Philanthropist, lives by leading the reputed 2018 founded heart hospital, Hridhayam Heart Clinic. The genesis of Hridhayam was rooted with a vision to provide comprehensive heart treatment services. Currently appointed as the Senior Consultant Cardiologist from India, Dr Rao is one of India’s biggest prides and is associated with National and International Medical Bodies. He is highly qualified in his field and studied at reputed medical institutes in India and abroad. He is a specialist in Interventional, Heart Failure, and Rehabilitation. After working in several parts of India and abroad for 15 plus years, he is presently serving heart and diabetes patients in the Nasik city of Maharashtra.

“Reaching out to treat people was what my heart desired. I wanted to reach out and help people in rural India who have no access to basic healthcare facilities. Many faces financial problems and cannot afford the financial burden of expensive medical bills. I built a team of medical assistants and doctors, and we traveled throughout rural India. We conduct free health checkup camps and spread awareness by organizing seminars and lectures,” shares Dr. Rao.

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

In his 15 years of practice in this profession, Dr Rao has treated thousands of patients, conducted more than 10 thousand angiographies and thousands of angioplasties, and worked in different countries including India, UAE, UK, and Italy. He has taken part in numerous International Conferences like ACC, the European Society of Cardiology, the World Federation of Cardiac Imaging, and the Clinical Cardiology and Cardiological Society of India. Hence, after working with many reputed institutes in India like SUT Hospitals, Trivandrum; Madras Medical Medical Mission, Madras; Century Hospitals, Kerala; Fortis Hospital, Bengaluru; Wockhardt Hospitals, Mumbai; Gangaram Hospitals, New Delhi, presently he is concentrating on Heart Failure and Cardiac Rehabilitation. Although he has seen a fair share of his rollercoaster ride, he decided to work as a Consultant at NMH Heart Care Center, Niphad; Kasliwal Super Speciality Hospital, Nashik; Star care Hospital, Nashik Road; Dhanwantari Multispeciality, Heart Care Center, and Hridhayam Heart Clinic, Nashik.

We cannot trust lives in the hands of anyone, but Dr. GVP Rao isn’t just “anyone.” He’s the specialist who adds life to failing hearts, not just as a doctor but also as a compassionate person who connects with patients and their families on a human level. And, he is the kind of doctor that every ailing person needs in times of health problems.

DR. GVP RAO

Medical Doctor Specializes in Cardiology and Philanthropist THE GOLDEN HEART, TREATING PATIENTS WITH LOVE & CARE Dr Rao is most famous for his immediate diagnosis of health problems and regaling patients with love and care. He always desired to serve poor and impoverished patients and consequently in his work cycle at every place he has performed hundreds of free camps for heart and diabetes patients in rural areas. He laboured in Kerala, Maharashtra, Karnataka, Andhra Pradesh, Delhi in India, and different other nations. Through his work, he has been nothing but extremely kind and sensitive towards patients. Believing in the phrase, “Change is the only constant,” Dr. Rao stays updated with the latest technologies in the medical world, wanting to give his patients uncomplicated procedural and healing processes. Staying abreast with new technologies, diagnoses, and operative procedures in heart surgery helped him gain insight. DR. Rao participated in numerous international conclaves with the European Society of Cardiology, the World Federation of Cardiac Imaging & Clinical Cardiology, and the Cardiological Society of India over the years. He is an active member of various medical bodies both in India and abroad such as The American College of Cardiology, The Cardiological Society of India, and a life member of the Institute of Scholars, Bengaluru. He is famous for demonstrating his knowledge and ability to share quick and correct diagnoses for his patients while treating them with love and care.

ACHIEVEMENTS & MILESTONES Dr GVP Rao is an accomplished and one of the country’s top doctors in the department of Cardiology. Because of his outstanding contribution to the field of cardiology and medical excellence, he has received numerous distinguished awards from different institutions. Some of them are mentioned below: •

•

Asia-Pacific Excellence AwardVisionary Leader Award in Cardiology on 11th July 2021 by CVU, Australia, and Gera The 2021 Global Choice Awards in Healthcare presented by Ms. Lara Dutta, organized by Journey Success, Xel Research India Ltd. Global Teaching Excellence Award 2021- Outstanding contribution in Cardiology Teaching on 24th July 2021 by Kites Crafts Productions. Asia’s Innovation Award for Cardiologist in Heart Failure 2021 by

•

• • •

Chamber of Asia & RULA Asia-African Leadership Award in the category of Quality Leadership in Healthcare and Hospital 2021 by Asian-African Chamber of Commerce and Industry Foundation The Pillars of Medical Sciences- COVET 15 in Cardiology by Punjab State Legislation- Health Ministry, Punjab received by Hon. Dr. Balbir Singh Sodhi National Excellence Award 2021 My Brand Better, New Delhi received by Hon. Minister for Labour and Welfare of Uttar Pradesh Mr. Sunil Bharla. The Real Super Heroes Awards 2021 for Healthcare Professionals in Cardiology Forever Star India Award (FSIA) 2021 by Elegant Publishing Agency Pvt. Ltd. Click Link Distinguished Researcher Award in the field of Cardiology for Outstanding contribution in Heart Failure 2021 by Magic Book of Records.com 33

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

Lifestyle

ENTREPRENEURSHIP LESSONS FROM

to refresh your Workplace Squid Game series follows 456 people in an unsustainable economic situation as they compete in highly lethal children’s games for a chance to win a financial reward in a dark, intriguing survival game that could change their life. Squid Game has since become one of 2021’s most popular shows, and surprisingly, it contains some valuable life and business lessons. It’s well-made and suspenseful, and it’s become a worldwide phenomenon. With memes, viral TikToks, and so much social media debate, the show has become a viral sensation, as Netflix shows always do.

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

shape. When the other contestants see this, they follow the same. The lesson here is that others will follow you if you show leadership.

“There are many players and Life is always like a game. If you don’t play with them, they’ll play with you so it’s time to play” APPLY THESE UNIQUE SQUID GAME LESSONS TODAY Health and Relationship Always Matters The majority of Squid Game participants tried to hurry through every challenge, and they paid a high price for it. We live in a world that demands our undivided attention at all times. Our lives become a sequence of tasks: picking up the kids from school, going to work, paying bills, and repeating the process the next day. Instead of enjoying our meal, we are preoccupied with who will do the dishes. Because of the constant haste, we are forced to think about things before people. While having a plan is crucial, don’t lose sight of the most important aspects of your life: your health and your relationships. BELIEVE IN YOUR STRENGTH The tug of war was one of the most intriguing games in the Squid Game. Competitors were required to construct a ten-person team and allocate positions depending on their strengths. The game was won by those who chose positions that were compatible with their strengths. The best communicator, for example, was placed first. He was able to keep track of the competition and explain his team’s strategies. You may not be the best communicator on your team, but you can be the most innovative. Always put the appropriate person in the appropriate seat. They will be able to feel fulfilled and provide greater service to your firm.

SMART WORK MATTERS Red light - Green light game demonstrates that speed isn’t as crucial as progress. Stop, ponder, re-evaluate, move with a plan, and proceed according to instructions when going too fast is fatal. Make progress toward your goal by following a strategy. Moving quickly isn’t important because everyone’s goal will be accomplished at a different speed. LEADERSHIP KEY IN MANAGEMENT Players in the honeycomb game are given only a sewing needle with which to cut out a candy form without breaking it. When Gi-Hun (#456) is under duress and out of time, he discovers that licking the back of the candy helps release the

YOU COME LAST BUT YOU ARE NOT A FAILURE The Glass game was based on luck. Nonetheless, it teaches an important lesson. Last place does not imply failure. In reality, learning from other people’s mistakes and making better-informed decisions has a benefit. People who are ahead of you may fail first because they were ahead of you and faced problems unprepared. You may always learn and grow from them, making you more prepared and experienced in battle. SQUID GAMES HIGHLIGHTS • Red Light – Green Light: Become Productive • Honeycomb: Become Dynamic • Tug of War: Become Agile • Marble Game: Become Empathetic • Inspiring life lessons • Don’t try to cram everything into your life. • Spend your time doing things that you enjoy. • Don’t make life more difficult for others. • Last to speak; Make a comfortable environment for others to express themselves without fear of being judged. • There isn’t always a deeper meaning of things, stop overthinking.

ENTREPRENEURSHIP LESSONS FROM

to refresh your Workplace 35

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

International Cybersecurity Evangelist of the Year

n this exclusive article, we speak to Nakul Madhura, we have been closely tracking through his blogs and articles on this hot topic. Nakul is a cybersecurity enthusiast from Australia and here he is dispensing his in-depth insights into this globally- acknowledged market. With an enormous amount of funding and investment being poured into this industry, the number of cybersecurity service providers (CSSPs) is skyrocketing like never before! In the current scenario especially since the onset of 2020 (since the start of pandemic), cyber threats started to be conducted as a whole new level ransomware attacks, phishing attacks, supply chain attacks and brand & trademark abuse, etc., the significance of CSSPs and advanced threat intelligence has been acknowledged by everyone- be it an individual or any corporation. And above that, the proliferating use of BYOD devices, the Work from Home trend and remote access, has propelled the masses towards more and more inclusion of digital technologies, stirring the requirement of next-level security measures to navigate the cyber world.

Kajal Dobhal | Business Connect

Cybersecurity Enthusiast from Australia shares exemplary insights www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

An absolute suite of cybersecurity services enriched in protection, detection, response, and sustainable services is the need of the hour to establish a sense of confidence among the global populace that their precious information systems are impeccable against data breaches. In this direction, the formation of strategic cybersecurity services to build an enhanced security posture has become crucial to shield oneself against cyber threat state actors. Referring to the Domain Security Report in line with Forbes Global 2000 companies, Nakul states that any kind of cyber threat 36

Email channeling with DMARC, DKIM and SPF, a much helpful resource set to gain a better security posture:

Nakul Madhura is induced by phishing at an early stage. So far, it has been estimated that all across the globe, huge monetary losses have been the result of ransomware attacks majorly, despite it, multiple ransomware response systems are inefficient in terms of considering phishing risks which is a major issue. The first layer of defense can be establishing a domain security system, just by considering the threat of phishing as the first considerable step towards a cybersecurity solution. Furthermore, he proceeded with elucidating three common methods of conducting the phishing attacks by the ‘malicious elements’: 1. Compromised third-party domain registrations 2. Nearby domain names causing confusion 3. Inability of email authentication and email headers, commonly called spoofing As asserted earlier, domain security is an instrumental step to weaken the cyber threats and this process includes a framework that comprises three vital components1. Protective measures for suspicious domains 2. Additional checks for email header spoofing 3. Additional monitoring towards odd domain activity

Unprotected domains pose a major threat to an entity’s security infrastructure, customer safety, data protection, IP, supply chains, etc. To combat the risk of phishing attacks, mail administrators can shield their email domains from hackers via DMARC (Domain-based Authentication, Reporting and Conformance) in response to email spoofing scams or other cyber threats. It primarily provides email authentication against any impersonated domain that reaches out to the user. Likewise, leveraging the technologies such as DKIM (Domain Keys Identified Mail) and SPF (Sender Policy Framework) that are pretty much free-of-cost to be used by any organization, can ensure all-around protection against spoofing at the DNS level. On one hand, DKIM provides an end-to-end key digital signature that validates the authenticity of the received email. On the other hand, SPF allows an email sender to customize and regulate the IP addresses that can safely send an email message at a specific domain. Those who are wellaware of the significant role of email campaigns in customer acquisition, as well as retention, know how important domain security technologies are to be cybersecure. However, still only half of the total population of email authorizers are utilizing such technologies in their own favor which emphasizes the need for user awareness, claims Nakul.

SIGNIFICANCE OF CYBERSECURITY MESH:

The latest tech trend in security infrastructures is Cybersecurity Mesh that is defined as designing and implementing a robust IT security system across all the concerning devices and IT networks. Vulnerabilities are what Cyber threat state actor intend to exploit and new-age IT security can prove to be quite a competent mechanism against it, cites Nakul. Since the rapid proliferation of IoT devices and internet penetration, access points are the core focal points for cyber threat state actors to pose a threat to data. This is where Cybersecurity Mesh pitches in to set individual perimeters around the weaker nodes, ensuring all-around protection for each access point. Each perimeter is password protected where the level of accessibility can be managed internally while developing any 37

network or portal. Here, corporations can ask IT- developers to inculcate a robust cybersecurity mesh while working on their IT projects from the initial stages itself. It will mitigate the risk of any device being compromised due to weak access points in case any customized software is being formulated for workforce management or any other purpose. Today, sales and financial techniques, share the same importance with sound security posture, to make difference in your business performance. Nakul puts sheer focus on being efficiently adaptable in today’s scenario by quoting Charles Darwin’s famous statement- “It is not the strongest of the species that survives, nor the most intelligent one. It’s the most adaptable to change.” At last, Nakul wanted to conclude by conveying that budding start-ups and SMEs are usually not in the state of adopting any Next-Generation Firewalls (NGFWs) and Advanced Threat Protection services. Insufficient funding has been the foremost reason that impedes the adoption of cybersecurity solutions across the globe, especially in developing companies. These restricted financial capabilities later stimulate huge monetary losses. However, each organization shall be well-equipped against such backdrops as cyber threats have been estimated to scale up in the forthcoming years with technology piercing every aspect of our lives. The ultimate solution to later avoid sobbing over data breaches or ransomware attacks is an efficacious deployment of a robust cybersecurity model. To get more information about Nakul Madhura and his informative insights into the cyber security realm, visit his LinkedIn profile- http:// www.linkedin.com/in/nakulmadhura-41406015

Business Connect honours Nakul as an International Cybersecurity Evangelist of the Year

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

Nextazy Solutions Pvt. Ltd.

“Manifestation of Dreams into Reality with consistent Efforts” Abhishek Jha | Business Connect Nextazy Solutions Pvt. Ltd. is based in Chennai, India. Established in 2018 by Mr. Tendulraj E and Ms. Sindu Nag lingam, it was an application development company. Eventually, it started delivering products and services, like Blockchain, Cryptocurrency, AI, loT, Cloud, Data Science, extended reality, and Gamin. As projects started getting completed, they started hiring new employees in an attempt to expand the company. Tendulraj and Sindu gave opportunities to the fresh talents because they believed that young candidates are passionate. The team’s size changed to 15, enabling the organization to get work from international clients too. Ultimately they found Candidates who showed the same passion as they have and brought them aboard. As of now, we are a team of 150 + experts across multiple operating hubs.

BEATING TURBULENCE CAUSED BY THE PANDEMIC

Nextazy puts their employee’s well-being above their safety. They declared work from home for their staff’s. Nextazy found new opportunities to uplift their business model, which ultimately led them to overcome challenges during Covid-19. Amid April, They announced a ‘self-care day’ for all their employees to meet their personal needs. Since May 2020, the Nextazy team has started conducting webinars and virtual classes

USE OF LATEST TECHNOLOGY

Learning new things and implementing them is a vision of the esteemed organization. This concept has made them capable enough to provide services on all leading technologies. Knowledge-sharing sessions are conducted every week through which their staff interact with their peers and share things that they have learned.

QUALITY SERVICES

Provision of the services required by their clients in the best possible way is something, they channelize their efforts to deliver to them. Good work can be done only in a favorable environment so it attempts to create a comfortable working environment for the clients. Apart from ensuring good product management, their focus is also on customer management. Feedbacks are taken from their customers to understand the flaws in their products and services. The working environment at their organization is decent which is liked by all their employees due to its appearance, recognition, communication, flat hierarchy, etc. They provide services to all kinds of enterprises and SMBs. Their client categories are not limited to regional or national levels; they have international clients as well. It includes foreign governments, Multinational corporations, Large- scale enterprises, and small industries.

Tendulraj E

Founder & Managing Director CONTRIBUTION OF R & D IN OUR COMPANY’S GROWTH

R & D team is the best team within their organization. They are experts with all the relevant knowledge which helps them attain the desired result. They provide the essential Clarity, Agility and Conviction needed to achieve its goals. R & D team assists other teams in managing priorities, business processes, and quality. They also train others about the new concepts helping them to create innovative ideas.

MARKETING APPROACHES APPLIED

Specialized in all types of marketing tact, they have different approaches for their products and services. Differentiation focus strategy is the marketing approach used by them. What they do is that they segregate categories of their customers based on their needs and wants. Apart from this, it prefers not to miss any marketing channels to reach maximum customers. www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

KEY OFFICIALS

make Nextazy a globally recognized brand. Sindu says no to any idea or change in the working system.

Tendulraj is the Founder and Managing Director of Nextazy Solutions Pvt. Ltd. His journey as an entrepreneur started when he was in his third year of college. He was determined to start his business venture after attending a tech meet-up. His idea was to provide something valuable rather than just focusing on generating income. He started Teekz – a company that trains students and fresh graduates in their niche through its exclusive “Studentrepreneur” program. Teekz became a success then Tendulraj wanted to venture into something big, he started Nextazy Solutions Pvt. Ltd

UNIQUENESS OF NEXTAZY

The full-fledged knowledge of the employees at the organization differentiates it from their peers. When it comes to creating something out of the box, they never fear to do so because their goal is to make their customers happy. The ultimate aim is to gratify the needs of their customers which will further foster a sense of loyalty amongst the customers.

Sindu is the co-founder and chief executive officer of Nextazy. She is one of the significant members of #womeninblockchain supporting Tendul in his business ventures since the formation of Teekz. The primary reason behind the flat hierarchy system, she brought in many benefits for Nextazy employees. She aims to

EFFORTS TO KEEP THE EMPLOYEE’S MOTIVATED:-

They believe in equality and thus every employee is treated nicely. The staff is provided with the opportunity to work at their convenience. They have a flat-hierarchy organization. Flexibility and transparency are the most precious value that we believe in.

ACHIEVEMENTS OF THE FIRM

Nextazy has developed world-class products for its customers across the globe. Some of their products are:Nexfolio: - This is an all-in-one crypto services platform where users can automate their trading and other cryptorelated activities. N2:- A block-chain based banking and crypto platform which they have started after collaborating with a Spanish firm. They also have their cryptocurrency named N2 coin. Apart from this, they have given blockchain solutions to various enterprises based on their requirements. The organization aims to become a tech hub for India through which most of the population globally can explore the technologies they desire.

KEY TRAITS OF ENTREPRENEURS:-

As per Tendulraj, Everyone has read the book ‘The Goose with the Golden Eggs’ wherein the old man’s greed resulted in his downfall. It is untrue in today’s era because willingness keeps people dream more and achieve more which would eventually help them achieve success.

Sindu Nagalingam Co-Founder & CEO

Consistency in greediness in search for fame, new ideas & inventions, are always surrounded by like-minded individuals which will help you become whatever you desire. He believes that an Idea is like an inner instinct that is utilized to create our perceived vision into reality with execution. 39

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

Technology

DID YOU KNOW •

Advertising accounts for 96 percent of Google’s revenue.

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More than 2 million Google Ads accounts exist.

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Google Ads PPC is used by over 7,000,000 marketers.

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For PPC, 80 percent of all businesses use Google Ads.

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With 74.17 billion hits in February 2020, Google was the most-visited domain.

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Google generates 62 percent of all core search inquiries in the United States.

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Google Ads is now the largest search advertising supplier on the market.

5 POWERFUL STRATEGIES TO INCREASE YOUR ONLINE SALES Increasing sales, particularly online, is a common marketing goal, but the competition may be fierce. It’s difficult to differentiate your brand and stand out when customers have access to thousands upon thousands of goods with only a few clicks,COVID-19’s economic crisis has hastened the migration to digital space and thrown the commercial environment into disarray. Apart from the eCommerce industry, many B2C and B2B players have now understood the importance of adopting a digital-first approach following COVID. As a result, businesses must improve their position and concentrate to boost their online sales. With a CAGR of 28 percent, online shoppers are predicted to reach over 200 million by 2025, up from 120 million now. Aside from being where your prospects are, another reason to emphasize digital-first marketing is that itspriorities target marketing in a manner that traditional marketing does not.

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

Ways to Increase Your Online Sales 01 - WORK ON BRAND MESSAGING

It is critical to provide value to your target audience, they are fast to judge your service, the typical reader will spend only 15 seconds on your website. The distinctive value proposition provided to clients that motivates them to purchase your goods is known as brand messaging. Your branding will be more consistent if your messaging is constant, whether through language, design, offers, or viewpoint. Customers should understandyour brand, and trust and loyalty should emerge. Adding videos to your top landing pages might result in an 86 percent boost in conversions. Visual information has a greater effect than a word, and site users are more likely to absorb information from videos than from text.

02 - TRY PPC MARKETING (PAY-PER-CLICK)

Pay-per-click (PPC) is amarketing approach in which advertisers are charged a fee each time one of their ads is clicked. It’s essentially a means of purchasing visitors to your website rather than trying to “earn” them organically. Search Engine Advertising is one of the most common types of PPC. When someone searches for a term relating to their company offering, it allows marketers to bid for ad placement in a search engine’s sponsored links. We must pay a tiny charge to the search engine every time our ad is clicked, resulting in a visitor to our website. When PPC is operating well, the charge is little since the visit is worth more than the amount you spend. In other words, if we pay $3 for a click that leads to a $300 transaction, we’ve profited handsomely.

03 - WORK ON WEBSITE DESIGNING

A well-structured website design is attractive and effective in providing the greatest possible user experience. Big companies spend big money on designing. They’re well aware that it sells better. The way it appears and functions is a big part of why consumers buy from them. A comprehensive awareness of the issues that visitors confront is required when designing an excellent website experience. Websites have evolved into a strong instrument for growing online sales, therefore it’s critical to concentrate on the design of the website while keeping the important components in mind. You should focus on the Right Placement of Call to Action (CTA) as it will encourage your visitors to buy your deal. You should also think about website headings because Headings lead your visitor across the site, making it simple to scan for material that speaks directly to them. What your potential clients are seeking should be the driving force behind the headlines.

04 - TRY SOCIAL MEDIA PAID ADS

Paid advertising is a great approach to get your business in front of a wide audience while also increasing website traffic. To increase online sales, you may use Google Advertisements or sponsored ads on your social network accounts like Facebook or Instagram. For every business looking to increase its return on investment, social networking is an excellent digital advertising strategy.

05 - PROVIDE FREE TRIAL TO VISITORS

Customers are generally hesitant to buy products online because they do not trust the companies. They are hesitant to shop online because of the numerous hazards connected with providing personal information or making promises. Offering a free trial, a free demo, or a free product for 10-15 days is a great way to boost online sales. Free trials account for 10% or more of business for 62 percent of businesses. 41

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

NEXX CONSULTING “In-Depth Understanding with Quality Service & Reputation Keeps Us Moving” Smita Kumar | Business Connect

Nexx Consulting: Aiming to Be Among Top 10 Staffing Companies in India “I am convinced that nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.” – Lawrence Bossidy Yes, there is no doubt that it is all about people and it is good leaders who ensure the best fit for the job and then train the person so that s/he could achieve success. With the same belief, Nexx Consulting not only was started but also is moving ahead with the latest technologies. An intention to keep the employees motivated and satisfy the customers with the best possible quality services- this seems applicable as far as this company is concerned. Let us learn some facts about Nexx Consulting-

ABOUT THE COMPANY

With the perfect Mission and Vision, Nexx Consulting provides an array of the most-demanded services like Recruiting, Job Description Development Strategy, Applicant Screening, Reference and Background Check, Development and Coordination of Offer, and Integration of New Hire. IT, Finance, BPO, and Retail Industry is with what the company works. Their work style comprises of having an open and direct dialog with the customers. In its words, the mission is “to forge an alliance with our customers through integrity, innovation, and commitment to quality and customer satisfaction that will establish our leadership in the industry.”

Vishal Vyas

Founder & Director

DREAM MADE TRUE

Vishal Vyas is among those who once dream do not sit back without fulfilling it. It was in his childhood that he had dreamt of becoming an entrepreneur and here he is! To be where he is, he witnessed ups & downs, struggled, worked in another company to gain experience and a bit of expertise. Pursuing Management Studies and Human Resources, he joined a company called Indsoft Systems for 7 years where, as a Recruiter for seven years, gathered understanding, ethics, and other requisites necessary to run a company.

STRENGTHS

The company boasts about a few of its strengths- We do have an in-depth understanding of Information Technology, Fi nance, and Insurance thus know the market well. An extensive candidate database is with us which helps us in pre-screening in a methodical manner.

THE PANDEMIC

Vishal finds himself fortunate enough to be in the IT sector. He voices his opinion, “It can be discouraging to witness how your business can continue normally. However, by changing the ways of operating, things can be a bit

Starting his venture that is Nexx Consulting in 2010, the entrepreneur today feels proud and content in providing jobs to others. www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

easier. During COVID -19, the IT Industry has played a big role. Most of the things are now happening over virtual mode, wherein all the meetings, conferences, and interviews take place too. We being in this service industry (especially in Staffing) seem to be in the positive outcome whereas there are so many negative impacts as well, many of the industries or small companies are temporarily closed or some are still in the recovery stage.” He predicts, “The current trend in the field is moving towards Cloud, Artificial Intelligence/AI, Machine Learning/ML, and Data Science. These particular technologies will be the key factor in the Digital World.”

CUSTOMER SATISFACTION IS THE MOTTO WITH NO OVER-COMMITMENTS SERVICE & REPUTATION- These are two important factors that have kept Nexx Consulting sailing smoothly in the cutthroat competition. As far as Services are concerned, timelines, deliverables, quality, etc. are taken proper care of and Reputation is what takes place post-appropriate look after in all these. Moreover, the company never overcommits on deliveries. Vishal elaborates, “Our ability to deliver demonstrated results to all the customers has resulted in our rapid growth as well as industry reputation. We consider people our greatest assets and therefore, our approach towards clients and candidates is of paramount importance. Being a team of young and dynamic recruitment and headhunting professionals with fast results is a core requirement for any industry. Customer Satisfaction is our motto.”

FOUNDER & MENTORS

Vishal has also worked as a Channel Partner for top MNCs to see to their staffing demands. With his eyes on strategic hiring, he ensures that he is updated with the new trends. Also, inclusion and diversity are what he is focusing on these days. He does not forget to mention the names of the two of his mentors. Firstly, Mr. Govind Mohan and the second one is Mr. Handy Barot (Founder, SRX) whose

guidance keeps igniting a fire within him always.

BRILLIANT BRAINS BEHIND THE COMPANY

With more than 15 years of experience, the head of the Talent Department, Mohammad Hussain Salim Shaikh takes care of the Human Resources team and expands it. Another brain behind the company is Sachin Manoj Jadhav who is the HR Partner. With more than 12 years of experience which includes work at Deceny Recruitments, renowned for staffing services, he leads Nexx Consulting’s regional people functions. The Operations Head for Nexx is Neha Vishal Vyas. Having high skills in operation management, she enhances client value.

Neha Vishal Vyas Operations Head

THE TEAM

Vishal is aware of the fact that the team of any company is its backbone. Therefore, he honors the eligible ones with rewards from time to time. Parties, picnics, sports are what he organizes for them. Privilege leaves are given too. ‘Goal, Communication, Expectations, Reviews, and Rewards’ is what Vishal believes in.

FUTURE AIM

The far-sighted mentions, “I want to find my company among the top 10 staffing ones in India. It was in 2010 that we began. It is high time now to look for this.”

Mohammad Hussain Salim Shaikh Head - Talents

MESSAGE & A PIECE OF THANKS

The entrepreneur with more than a decade of experience in Nexx, conveys to the budding entrepreneurs and readers of our magazine, “Focus more on smart work in comparison to hard work. If you do smart work, there are always high chances of a win. Your time will also be saved.” He thanks his family comprising father, mother, wife, and son, and also his Nexx core team Mohd. Hussain, Sachin, Sunny, Sanika, Vicky, Bhoomika, and Rachit for their continuous support. On the 1st of April every year, Vishal and his team celebrate the foundation day of Nexx. 43

Sachin Manoj Jadhav Senior HR Partner (Service Delivery) www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

Trending Business News

GLOBAL CHIP

SHORTAGE MAY SPOIL FESTIVE SEASON SALES

Since the beginning of the epidemic, many businesses from various industries have expressed their concerns about the situation. Chip demand is outstripping supply, and several automakers and consumer electronics companies throughout the world have announced that production would be harmed.

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

WHY ARE WE IN THIS SITUATION ? According to reports, the automobile sector and other industries may lose a significant part of sales during the festive season due to shortage of chips, leading to shutdown of production lines and supply production remain behind demand. There is a possibility of further climbing during festive Season.

The Covid-19 pandemic, combined with a boom in demand for electronics, caused a global chip shortage. Consumers and corporations began purchasing new laptops and servers to accommodate remote workers and homeschooled children. As a result, while global semiconductor sales fell between 2018 and 2019, they increased by 6.5 percent in 2020. This strong rise has continued in 2021, with sales for May 2021 up 26% over the same period last year, according to trade group the Semiconductor Industry Association. Aside from the pandemic, other causes contributing to the scarcity include a 50-year-long drought in Taiwan, which has left TSMC and other chipmakers struggling to obtain sufficient amounts of water, which is essential in chip fabrication. “Other occurrences, including factory fires, power outages, and the shipping blockade at the Suez Canal, have slowed supply,” said Shane Rau, a semiconductor analyst at IDC. •

Silicon is the common material used in semiconductors.

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Semiconductors are required in all modern tech devices and components, from cellphones to automobiles.

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Samsung, Taiwan Semiconductor Manufacturing Company (TSMC), Intel, Broadcom, and Nvidia are some of the most well-known semiconductor chip manufacturers.

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Semiconductor chips are the backbone of many industries.

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The United States is the market leader in chip R&D, while Taiwan is the market leader in semiconductor assembly, packaging, and testing. China produces the vast bulk of the world’s chips.

According to Soumitra Bhattacharya, MD of Bosch, the chip scarcity would influence the car market until 2022. According to Bloomberg, carmakers are increasingly omitting high-end features to cope with the chip scarcity. Consumer goods and smartphone manufacturers, as well as the automobile industry, are under pressure to keep up with rising demand. Samsung, a South Korean consumer electronics and durables company, recently announced that the chip shortage has impacted its television and appliance output. Apple, LG, and other Chinese electronics and smartphone manufacturers have all been impacted by the chip shortage.

HOW AND WHEN WILL IT BE RESOLVED? Semiconductor supply was expected to recover by the end of 2021, but analysts anticipate the global chip shortage would continue into the following year, maybe until 2023. According to Malcolm Penn, CEO of industry analysis firm Future Horizons, current capacity investments will not influence for some time. “CapEx is starting to materialize now,” Penn added, “but it takes a year to develop up and kick in.

According to Penn, the last quarter of 2021 will be a major indicator of how long the chip scarcity will last. In Q4, demand tends to slow, which may allow suppliers to catch up on orders. “That slowdown is unlikely to be severe enough to bring supply and demand back into balance,” Penn said, “but if we limp through it, shortages will persist through the first half of 2022 until the current CapEx spend starts to impact supply.” If demand remains strong, “the shortages could easily persist into the first half of 2023.

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

REDEFINING COMFORT AND ENTERTAINMENT THROUGH TECHNOLOGICAL INNOVATIONS

verybody wishes for a comfortable and entertained lifestyle but unfortunately due to the hectic schedule many of us are devoid of such lifestyle. However addition of certain smart appliances like smart TVs, Smart ACs and others can help you make a paradigm shift in your lifestyle. The constant evolution has not only revolutionized technology but has also re-shaped our lives. Now, with time people have started choosing luxury over necessity when it comes to home appliances. To be precise people look for appliances featuring the latest technological innovations that have the ability to add more comfort to their lifestyle. These appliances also help people save a lot of their time, effort and energy. From young dynamic working individuals to senior citizens all love appliances that can provide entertainment and comfort at the same time. But the problem is that the options of such appliances are limited and such appliances can also disrupt the family budget. However there are certain brands like TCL that after extensive R&D have been able to revolutionize the home appliances market and have come with products that not only feature the latest technology but also add entertainment and comfort to your life. Founded in the year 1981 as a state-owned enterprise TCL masters in the art of designing, developing, manufacturing and selling a vast line up of products including TV, AC, washing machines, refrigerators and mobile phones. It has the pride of being amongst the top three TV manufacturers by market share. Following the slogan of ‘The Creative Life’ people at TCL work together, to present the customers with products that are not only the best in class but also use the latest technology and innovation. In the year 1999 it stepped into the global market by initiation the operations in Vietnamese market. The company in the year 2009 it became the No. 1 TV exporter in domestic market. With a brand value of USD 6.46 billion it maintained the No.1 spot in 2010 as well. TCL’s primary product lineup includes smart TVs, ACs, washing machines, soundbars, headphones, tablets, and smartphones. All these products are equipped with the latest technology and modern innovations. The best thing about TCL’s product lineup is that they are budget friendly. Over the years, it has grown exponentially and won multiple accolades for its premium products. www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

AN OVERVIEW OF THE PREMIUM OFFERINGS BY TCL

Mini LED The TCL Mini LED is a revolution in the TV industry that offers the consumers to explore and do more with their TV. This TV comes with cutting-edge technology and is equipped with infinite power. The Mini LED not only promises the viewers better picture quality but also helps then enjoy and explore more possibilities. TCL proudly claims to be the pioneer of using Mini LED technology in their television sets. The Mini LED features the latest OS and come with smart UI enabling the users to enjoy lag-free entertainment. This new technology-the Mini LED has been the talk of the town for quite some time now. One of the key highlights of the product is the use of Mini LED technology which promises to offer better wide colour gamut performance coupled with high contrast ratio and HDR. It is also supported by local dimming that gives the viewers a totally immersive viewing experience. The TV also comes with Dolby Vision IQ that enables the device to deliver absolutely stunning pictures in the room every moment. Along with this the TV also packs 120Hz MEMC and TCL’s exclusive algorithm that makes viewing action-packed content glitch free. The TCL Smart UI ensures that you can easily and comfortably control all your smart devices through your TV.

Video Call Camera TV Another interesting range of TVs from TCL supports the video calling feature which enables the users to make and take video calls on their TV via the Google Duo app. While the regular line up of TV only supports video calling but does not have the camera in the box the premium range of video call supported TVs come with in-built magic camera. Connecting with your friends and family over video calls on larger screen is always a pleasure as you can enjoy clearer visuals. Washing Machines with Built-In Water Heater TCL’s range of washing machines come with an interesting innovative feature that enables the machine to heat the water up to 95-degree Celsius. Cleaning the laundry with hot water kills germs and delivers a cleaner and germ-free laundry in no time. The in-built water heater also ensures complete protection to your delicate fabrics. ACs with Vitamin C Filter Yet another innovative and interesting line of products from TCL are the air conditioners that come with Vitamin C filter. The triple layer of air filtration in these ACs ensures that you breathe in fresh and healthy air that also offers immunity against disease causing virus and germs. Not only this, these ACs from TCL can easily be controlled through voice commands.

AWARDS, ACCOLADES AND RECOGNITION The sheer will and motivation of everyone at TCL have rewarded it with several accolades including TCL being named as the ‘Global TV Brand Top 20’ Global Top 50 CE Brands’ and ‘Top 10 China CE Brands’ by IDG in the year 2015. TCL India also received the Prestigious Brands-Asia award under the Rising Category for the year 2020. With over 22 manufacturing facilities, 28 R&D centers and 10 joint labs TCL operates in more than 160 countries and regions, the brand has grown exponentially and won multiple accolades for its premium products including the ‘EISA Award’ for Mini LED 4K TV, ‘Best Buy’ Award for LCD TV and Soundbar, and Gold Award of the Year for X10 8K TV, among others. These recognitions reflect the brand’s impressive product competitiveness and industry-leading innovative technology, making it the Global Top 50 CE Brands. TCL continues to innovate its existing offerings while also devising brand-new smart products that can cater to the evolving needs of today’s new-age consumers, with affordability at the core of its operations. It is this unique approach that has made TCL the No. 2 brand in LCD TV shipment globally, as highlighted by OMDIA, a global research leader that helps businesses connect the dots across the technology ecosystem.

INSPIRING WORDS FROM THE LEADERS

Mike Chen, General Manager, TCL India believes that, “India is a country of enthusiastic, dynamic and young heads and aspirers, who always have an eye on the latest innovations and at the same time they are on a journey to develop something new and interesting every time. With an aim to offer creative life to the users TCL delivers meaningful experiences through thoughtful design and latest technology, helping people enjoy more of the things they love.”

Mike Chen

General Manager

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

UNIVERSAL BIOTECHNOLOGY:

Redefining the Industry with Innovation Gulshan Parveen | Business Connect In India, Science is purposefully lifting the bar in a huge manner. With the considerable number of investments to push the biotechnology arena, India is on a path of glory. However, the current market scenario is posing a major challenge for the manufacturing domain in this industry to grow. With innovation & innovative applications, manufacturers in India can shoulder with western counterparts and may surpass them as well. Universal Biotechnology Pvt. Ltd., a well-seasoned organization of importer & manufacturer, envisions such as India. As we sat down for an exclusive conversation with Universal Biotechnology’s key protagonist- Deepak Negi (Founder & Director) for this inside story, our team across some valuable nuggets, that we are pleased to share with our readers. Without any further ado, let’s dive into the pool of profoundness offered by this brilliant leader.

INCEPTION TALE

Conceptualized in the year 2011, Universal Biotechnology is a leading brand in the biotechnology realm providing exclusive products and services across the country. As an industry leader, the company cherishes all the challenges, that come in its way and stand firm upon the pillars of business values, creativity, & innovative products to get through.

DEEPAK NEGI

Co-Founder & Director-Sales and Marketing

During the journey of more than a decade, Universal Biotechnology has paved the way to tremendous growth with compelling services & disciplined delivery in the arena of life science research reagents,

equipment, and related works. The company is a prime biotech trader and manufacturer and an Indian channel partner of numerous renowned manufacturers of overseas brands in India. Universal Biotechnology started the journey with a young and energetic group of people who bring with their experience of more than 15 years of satisfactory service to the bio-world. Armed with a deep understanding of the needs of the sector, Universal Biotechnology strives to provide to its clients, products, services of the highest standards possible, consistently superior- and more satisfying than that available anywhere else. The prime focused products of the company are antibodies for Influenza viruses, Dengue Virus, Japanese Encephalitis Virus (JEV), Hepatitis Viruses (HCV & HBV), SARS-COV2, And Zika Virus, and many more. “Like every business, our inception began to open opportunities for the individuals who are willing to explore creative fields with the utmost dedication and to increase their talent utilization in the market,” states Deepak. The luminary asserts that for him, the first impression would always be the last one- as he appreciates confidence more than experience.

SCALING THE SUCCESS LADDER

Universal Biotechnology understands its client’s requirements and proposes appropriate customized solutions that will help them succeed in the competitive market- and every new project meets rigorous quality standards that are in line with global practices. “In the sales and marketing industry, your priority is your connections and relationships with your clients. My relationships with my client and my team are very much cordial and open in the COVID-19 crisis- and I always stay in touch with clients, colleagues, and my friends. We help our clientele with goods that come under essential services during the COVID-19 pandemic, so it helped us to do even better in the business” says Deepak.

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

Quality of services is something that is never being neglected by the team of Universal Biotechnology- and that is also the foremost responsibility of the organization as the client is the prime priority for them. Moreover, Deepak himself ensures that every product and service should be of utmost care.

•

FACES BEHIND THE BRAND

To illustrate the importance of teamwork, Henry Ford rightly said, “If everyone is moving forward together, then success takes care of itself.” Universal Biotechnology, with its passionate and industrial team, is scaling the success ladder at a brisk pace.

Deepak Negi: He is the Co-Founder and the Director of the Universal Biotechnology and a passionate leader. Persistence is his first lesson and a trait that helps him cope-up with failures- and strengthens his belief in the process of focusing on the path. He has 15+ years of experience in the biotech sector. He has established the firm with the powerful vision of filling the void of quality in the biotech research & development industry. His immense leadership, backed with confidence to achieve something of his own, sparked the inception of his startup- Universal Biotechnology. And from a single service provider, the company now delivers a complete range of research products and service solutions. In this journey, he has excelled all business operations, from executive meetings to development desks. He has a robust belief in connecting with like-minded people and bringing out the best in them. •

ACCOLADES TO BOAST OF

The Universal Biotechnology is an ISO 9001:2015 certified organization, having certification of MSME by the GOI. The company has been listed at Government procurement portals eg; GeM, CPPP & eTender etc and has been identified by numerous government organizations for best quality products, including the ‘Best Startup’ by the department of biotechnology (DBT) and ‘Company of the Year’ by the CEO magazine in 2018

TOKEN OF ADVICE

In a world full of competition and a life that’s turned to nothing more than a rat race, Deepak encourages everyone to not compete with others but to just be a better version of themselves. Your success is to believe in your potential, and one should measure his or her success from the last achievement to the current, rather than trying to measure success with others achievements.

Manvir Singh: He is the Co-Founder and the Finance Director of the company, holding 25+ years of experience in the recruitment industry- with expertise in time management CRM. During this tenure, Manvir has made numerous notable contributions to the industry with his innovative solutions & ideas.

EDGE OVER PEERS •

The Universal Biotechnology provides products for the research & development in the realm to enhance the quality of life science research.

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The team has the immense capacity to fulfill clients’ demands with tailor cut produce services, environment-friendly product category, price effective, short time goods delivery, etc.,- and it’s a one-stop-shop for the infinity solutions in the arena.

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At an earlier stage, the business concept for the team was very conventional- but from time to time, they adopted new technologies that completely transformed the business model.

Every company has its own rules and policies for the development of its employees’ knowledge. Universal Biotechnology builds policies to develop every individual’s personal technical growth that motivates them to achieve organizational goals.

As an entrepreneur, Deepak is stepping forward to create new and emerging opportunities for the people who want to work- but didn’t get appropriate opportunities due to fewer resources. Besides that, he also aspiring an industry that operates without harming or affecting the environment.

“If you have an idea, don’t hold back. Set a clear vision and aspire to attain it. Never doubt your idea for its worth is more than what others may value it.”- Deepak Negi.

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

New Launching

INDIA’S FASTEST AND WORLD LIGHTEST ELECTRIC CAR Vazirani Automotive, an Indian EV company, has unveiled the Ekonk, the country’s fastest single-seater hypercar, which also claims to be one of the world’s fastest accelerating automobiles. With a total weight of 738 kg, the spaceship-like all-electric automobile is also the lightest electric hypercar ever created. The Ekonk electric hypercar is powered by the EV startup’s new unique battery technology, which substitutes the old complicated liquid cooling method.

QUICK FACTS • • • • •

India’s fastest Electric Car With a total weight of 738 kg Lightest Electric Vehicle in the world Open Cockpit Design Top speed 309kmph

‘For us, Ekonksignifies our real beginning, where for the first-time design and innovation come together. it’s our first vehicle that’s ‘alive.’ the Company CEO, Chunky Vazirani, said. The Ekonk electric hypercar has a power output of 722 horsepower and a power-to-weight ratio of roughly one to one. Ekonk employs a novel battery solution that eliminates the need for a more sophisticated liquid cooling technology.

www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

Powertrain 722hp Electric Motor Drivetrain

Rear Wheel Drive Only

Acceleration (0-100kmph)

2.54sec

Weight

738kgs

Car Construction

Mostly Carbon Fiber

Number of seats

ONE

It employs a technology known as DiCo, which allows the batteries to cool directly with air rather than liquid cooling. This technique, according to Vazirani, makes its electric vehicle lighter, quicker, safer, and more cost-efficient while also increasing its range. The body of the hypercar is entirely comprised of carbon fibre, which helps to minimize its weight. The vehicle was created to be one of the most aerodynamically fluid automobiles on the market, having one of the lowest drag coefficients in its class. This is primarily why the vehicle’s back wheels have been covered.

The new Vazirani Ekonk was put to the test at the Naxtrax high-speed facility in Indore, Madhya Pradesh, which was just opened. The business says it can sprint from 0 to 100 kilometers per hour in 2.54 seconds, with a peak speed of 309 kilometers per hour at the Natrax high-speed test circuit. This spaceship-like vehicle is said to be not just India’s fastest car, but also one of the world’s fastest accelerating vehicles. It also puts the company’s DiCo battery solution to the test, which substitutes the company’s century-old sophisticated liquid cooling technology. Vazirani announced on its YouTube channel that “our battery structure and material innovation allow batteries to breathe straight to the air effortlessly.” The electric vehicle firm claims it investigated how people and animals manage their body temperatures to develop a first-of-its-kind solution. The Vazirani Ekonk’s availability and exclusivity have yet to be confirmed, but we expect it will be extremely difficult to buy.

EKONK: THE FASTEST ELECTRIC CAR IN INDIA • • • • • •

With a weight of only 738kg, the vehicle achieves a rear power-to-weight ratio of 1:1. This automobile achieves a 0-100kph time of 2.54 seconds due to its lightweight and near 1:1 power to weight ratio. As a result, Ekonk is India’s and one of the world’s fastest electric vehicles. In comparison, the Porsche Tycan (one of the fastest EVs) takes roughly 2.6 seconds to reach 100 kilometers per hour. Thanks to innovative materials like carbon fibre construction, the car is significantly lighter. The Vazirani Ekonk is a single-seater, which means it’s just for individuals who want to drive.

FASTEST ELECTRIC CARS IN THE WORLD Audi RS e-Tron GT Porsche Taycan Turbo S Vazirani Ekonk Lotus Evija EV Hypercar Tesla Model S Plaid Nio EP9 - Top Speed Pininfarina Battista

Top Speed 250 km/hr Top Speed: 260 km/hr Top Speed: 309 kmph Top Speed: 320 km/hr Top Speed: 322 km/hr Top speed 350 km/hr Top Speed: 350 km/hr

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MADE IN INDIA

MicroUPS MADE IN INDIA Power Backup for WiFi Router

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www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA

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www.businessconnectindia.in | Vol. 4 | Special Edition November 2021 INDIA